My first document

ASTRA GROUP MANAGEMENT

Logo Design

Business Field: Property Client: Denis Petrakov

Astra Group Management is a property management company that want to help property owners or investors reach the full poten al of their property through high quality property management (B2B) and sa sfy their customers' expecta ons with top-notch services in order to retain them (B2C). Astra Group Management o er 3 services: Management Property, Real-Estate Agency & Repairs/Renova on. Their mission is to provide outstanding services in the field of property management, property repairs, and the selec on of the best real estate objects for living and inves ng for all their clients. Astra Group Management always strive to exceed expecta ons, se ng new standards of quality, transparency, professionalism, and accountability.

Co-Founder: Denis Petrakov

Established: 2023

Loca on: Bali, Indonesia

Audience Target:

Adult, 25 years and over mid-range and premium segments who are willing to pay for top-quality work

Business Field: Property Client: Denis Petrakov

BRAND POSITIONING

Buda

“Astra Group Management is a property management agency in Bali that provides, not just high quality, but also client-oriented services, to help their clients reaching their full-poten al”

Business Field: Property Client: Denis Petrakov

Field:

Business

Property Client: Denis Petrakov

Business Field: Property Client: Denis Petrakov

ASTRA GROUP MANAGEMENT

Business Field: Property Client: Denis Petrakov

Business Field: Property Client: Denis Petrakov

LOGO DESCRIPTION

Roof, property, upward direc on Meru, Bali, excelence, mul services

This logo is heavily inspired by “meru”, an elaborate architectural forms characterized by their towering height and dis nct ered design, represen ng mul ple service and progress. Merus have become the icon of the excep onal craftsmanship and ar s c tradi ons of Bali for so long, depicted as symbol of excelence. The orienta on of this logo is upward, which represent the e ort on reaching their client’s full poten al. This solid-looking logo evoke balance and stability, with monoline style to give a premium impression, while also s ll being compact to suggest e ciency.

Business Field: Property Client: Denis Petrakov

A logo that represents a high quality, mul services property management in Bali

TYPOGRAPHY

Clash Grotesk Logotype

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Being commi ed to cul va ng long-term partnerships, Astra Group Management requires a " meless" font for its logo that conveys both a sense of familiarity and dis nc veness to theirclients. Clash Grotesk, with its contemporary sans serif design, checks all the boxes, while also pairing seamlessly with the understated neutrality of Public Sans.

Corporate

Public Sans

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Our company stands out from the rest because our primary interest is to satisfy our client's needs.

We implement quality standards in our work to consistently achieve the desired results. In Bali, we don't rest - we work, and we work effectively. We ensure maximum transparency and security for our clients.

Business Field: Property Client: Denis Petrakov

COLORS

In terms of color psychology, blue is often associated with professionalism, and reliability. Paired with two shades of gold, which are Dark Gold and Light Gold to represents the premium feel, excellence and top quality works of Astra Group Management. When combined, these colors can create a powerful visual e ect that conveys a sense of pres ge, quality, and high standards. They are usually used for high-end products and services.

Business Field:

Property Client: Denis Petrakov

CALM BLUE

#153375

C82 M56 Y0 K54 R21 G51 B117

LIGHT GOLD

#E2C07C

C12 M23 Y60 K0 R226 G192 B124

DARK GOLD

#C69939

C23 M39 Y93 K3 R198 G153 B57

#000000

C0 M0 Y0 K100 R29 G29 B27

WHITE #FFFFFF

C0 M0 Y0 K0 R255 G255 B255

Business Field: Property Client: Denis Petrakov

Business Field: Property Client: Denis Petrakov

Business Field: Property Client: Denis Petrakov

Business Field: Property Client: Denis Petrakov