BTC Watches News Magazine - 4th Issue

Page 19

LUXURY WATCHMAKER HITS A HOMERUN WITH BASEBALL LEGEND “THE BIG UNIT” RANDY JOHNSON. 166 year old Swiss Watchmaker Ulysse Nardin Introduces Baseball All-Star as Company’s Brand Ambassador.

Boca Raton, Fla – In a perfect pairing of sport and style, luxury Swiss watch manufacturer Ulysse Nardin, the leader in timepiece invention and innovation, announced Randy “The Big Unit” Johnson, one of the greatest pitchers ever to play America’s favorite pastime, as a company brand ambassador. Johnson will also be the first person in the United States to have an Ulysse Nardin timepiece made in his honor. Johnson and Ulysse Nardin CEO, Patrik Hoffmann officially announced the relationship at Diamondback Stadium in Phoenix, Arizona on June 4th during

a special event to benefit The Muhammad Ali Parkinson Center at Barrow Neurological Institute. “The Big Unit” timepiece, which is under development, will be unveiled in the fall and available at select boutiques and stores in late 2012 or early 2013. “Randy Johnson is a Ulysse Nardin enthusiast and is the epitome of excellence on the pitcher’s mound,” said Hoffmann. “As a company, our quest is to be exceptional, and we are thrilled to be teaming up with an American sports icon, who understands our pledge to innovative watchmaking.”

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