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Dear Readers, Dear Readers, BTC, on the 75th anniversary, proudly present you the second issue of BTC News The Watch Magazine of Egypt. With its history of 75 years in the watch and jewelry industry, BTC is very keen to providing its customers with a unique perspective on current events, newly released pieces, and important global trends through BTC News. It is here that you’ll find all your be-loved brands’ news and releases. BTC News, as a semi-annual magazine, offers its customers the broadest range of men and ladies’ watches and jewelry brands with a variety for all tastes and prices. In this issue of BTC News you can expect a huge range of products being offered in our retail outlets, including our new Tissot boutique and Link store recently being launched at City Stars, in addition to the world happenings in the watches and jewelry industry and it’s effect on the Egyptian market. You can collect your free copy of BTC News from BTC Store, BTC Exclusive, Link Stores and BTC Duty Free. Please send us an email and you’ll have your copy delivered at your doorstep. We believe you’ll enjoy this issue of BTC News, hope you find it informative and enlightening. Please feel free to share with us your valuable comments and feedback at: btcmagazine@

ssif a N n a m Ay Sincerely,

Ayman Nassif C.E.O

contents Table of

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ideas, may be reproduced. Also, may not be stored in retrieval system,

copied or transmitted in any form

or by any means, either electronic, mechanical, photocopying. Unless

a prior written permission from the publisher enabling doing so.

BTC 75th anniversary................................................. 4 Piaget........................................................................ 6 Corum...................................................................... 12 Chanel..................................................................... 16 Ulysse Nardin.......................................................... 20 Graham.................................................................... 24 Jaquet Droz............................................................. 28 Gucci Watches........................................................ 38 Rado........................................................................ 40 Raymond Weil......................................................... 46 Gucci Accessories.................................................. 52 Tissot....................................................................... 53 Swatch.................................................................... 58


Hamilton.................................................................. 72 Calvin Klein............................................................. 80 Burberry ................................................................. 87 Emporio Armani ..................................................... 91 Cerruti .................................................................... 93 Boss ....................................................................... 94 Balmain .................................................................. 98 Timberland............................................................ 103 Fossil .................................................................... 106 Dkny...................................................................... 112 Tommy Hilfiger...................................................... 114 Adidas................................................................... 119 BTC Retail Network ............................................. 126

For more information please contact

Sara Sarwat

Project Manager 19 Abbass El Akkad St. Nasr City, Cairo, Egypt. Postal code: 11371 Tel.: +20 2 2401 57 72 Fax: +20 2 2261 60 45 Email:

Designed & Published by

SL-Creations Advertising Agency

First Watches & Jewelry Boutique in 1935


Mr. Loria Wassef

Mr. Ibrahim Nassif Wassef

Mr. Yacoub Nassif Wassef

For almost 75 years, BTC Group has been pioneering the watch and jewelry industry in Egypt. The family owned group of companies, which began in 1935 as a single boutique named Lauria Shop after its founder Mr. Lauria Wassef from Fayoum, has since grown exponentially to become one of Egypt’s leading companies.

in Egypt, offering more than thirty watch and jewelry brands ranging from high-quality, affordable brands through to the most expensive and luxurious.

BTC spares no effort or expense on continual modernization and expansion in order to maintain the rapid and steady growth of the company, keep pace with the perpetual marathon of technological development, and reach as many clients as possible throughout Egypt.

The Founder of what is known today as BTC

By 1976, BTC Trading had become Egypt’s sole distributor for several multinational watch companies, including Swiss brands Rado and Tissot (from the renowned Swatch group). The company is now the market leader of the watch industry

The Second Generation

With over 35 retail outlets and three service centers, BTC Trading is Egypt’s largest watch distributor, whose primary concern is gaining and maintaining client trust. To this end, the company’s cooperative team works together to ensure their loyal clients receive the highest quality customer service and satisfaction.

The Second Generation

A fundamental factor in the success of the company, now celebrating its 75-years anniversary, and it’s dedicated staff and it’s loyal clients who are considered not merely customers, but “partners in success”.



CITYSTARS Mall is the 2nd biggest mall in the Middle East after Dubai mall and the biggest mall in Africa with more than 650 retail outlets, 25 cinemas and more than 40 casual dining and fast food restaurants. The mall is visited by more than 60000 visitors/day. Extended on 750,000 sqm and covering an entire city block,

TISSOT new boutique at phase1

this investment of more than 800 Million USD is located only minutes away from Cairo’s International Airport. CITYSTARS is considered to be the first integrated urban development project of its kind in the Middle East and Europe. The complex is equipped with the most advanced infrastructure and multimedia network which complement the project’s outstanding design

elements and customer services including easily accessible indoor parking facilities for over 6,000 vehicles. CITYSTARS is the latest landmark in Cairo and consists of three international hotels including 1500 room accommodation options, shopping and entertainment centre, office and residential towers.


Piaget is proud to be featured in one of 2010’s most talked-about blockbuster films, Brooklyn’s Finest, which made its nationwide debut on March 5th, 2010. The captivating crime drama, directed by Training Day’s Antoine Fuqua, and featuring Hollywood heavyweights Richard Gere, Don Cheadle, Ethan Hawke and Wesley Snipes, follows the vastly different lives of three streetwise Brooklyn cops who unexpectedly wind up in the same rough Brooklyn precinct. In one moving scene, Richard Gere’s character, Eddie, is presented with a specially designed, engraved Piaget Polo yellow gold watch from his special friend, Chantel, played by actress Shannon Kane. The watch is given to Eddie to commemorate his years of service in the police force, and to signify his personal achievement as a true hero. The watch model specially featured, the Piaget Polo, has long been recognized as one of the brand’s most iconic timepieces. Piaget recently launched the newest edition of the collection, the Piaget Polo FortyFive, a sporty take on the classic Polo model, which has gained extraordinary popularity amongst Hollywood elite, including Jeremy Renner, Aaron Eckhart, Jon Hamm and Jeffrey Donovan.



“MAKE ME WANNA DIE” Los Angeles, CA (April 26th, 2010) PIAGET, one of the world’s most prestigious watchmaker and jeweler, provided various pieces for The Pretty Reckless’ debut music video “Make Me Wanna Die” from their upcoming debut album. “Make Me Wanna Die” introduces The Pretty Reckless to the world. In the video, lead singer Taylor Momsen finds herself in the middle of a chaotic, cold and mysterious New York City after leaving a performance. The 18-carat yellow gold Piaget Polo watch and new Possession Celebration rings adorn Momsen during the video. Multiple other Possession rings and necklaces as well as the Piaget Polo watch, one of

Piaget’s iconic timepiece, accentuate Momsen’s rock-star look and help define her glamorous yet edgy appeal. “Make Me Wanna Die” will be available on broadcast and on-line outlets in early May. The Pretty Reckless will be joining US rock music festivals-- The Warp Tour in 2010-- and plans to release their debut album in Summer 2010. All pieces featured in the new video are available at Piaget boutiques and select retailers nationwide. The Possession Celebration rings were specifically launched this year to celebrate the 20th anniversary of the line.

Possession Turns Twenty…

Say it With Chains.

therefore a little dangerous. Who has given a ring to whom? That is the question.

It is almost like a treasure hunt, or a riddle with many answers… The first clue is a queen. The second clue is an international star. The third clue is a world-famous sports figure. And the key to it all is the secret they share. The answer is a ring: “Possession.”

white or yellow gold, with or without pavé diamond settings, can be glimpsed on their fingers: Rania of Jordan, Eva Longoria, Tony Parker and Céline Dion wear them for all to see on magazine covers.

Possession is a connection, a story of love or friendship, Two intertwined rings, whether official or secret. one on top of the other, in It is an indiscreet jewel, and

That is probably also why Piaget cultivates an air of mystery surrounding it. Since its creation in 1990, it has conquered thousands around the world: their orders have taken two metric tons of gold and almost ten million diamonds to fill. for its twentieth birthday, it has a new, rather provocative look. The concept is still the same: two rings, one of which turns around the other. The surprise is the second ring: for 2010, it is a chain.




2010 Marks The 20th Anniversary Of The Famed Jewelry Collection To commemorate 20 years of its muchloved Possession collection, Piaget is thrilled to announce an exciting new collaboration with one of the world’s most fashionable women, Sienna Miller. An accomplished actress, known for her memorable performances in such films as “Factory Girl”, “G.I. Joe: Rise of Cobra” and Alfie”, Sienna is also a true fashion icon. Her effortless beauty and unforgettable style have landed her on the cover of countless fashion magazines, including Vogue’s now legendary September Issue. With millions of fans around the world, Sienna also uses her celebrity to help those less fortunate, serving as a global ambassador for International Medical Corps, which operates in 27 countries and is a leading organization in the Haitian relief effort. She’s the ultimate woman of today and the perfect choice to embody one of Piaget’s most successful jewelry collections ever.

Admiral’s Cup name approved by the Royal Ocean Racing Club, London.

The Admiral’s Cup GMT 44 in 18kt gold, featuring the exclusive Second Time Zone CO383 self-winding movement, an essential asset for the global traveler.


Grand hyatt Hotel Cairo: 02 23 68 7333 First Mall Four Seasons Hotel: 02 37 74 0607 Semiramis Intercontinental Hotel Down town Cairo: 012 031 1198

Miss Golden Bridge

Mechanical Movement • Mechanical baguette movement, hand-wound by a stem at 6 o’clock • Slipping spring mechanism • Variable inertia balance adjustable by screws • Frequency: 4Hz, 28’800 vibrations/ hour • 19 Jewels • 18kt red gold hand-engraved plate and bridges • Power reserve of 40 hours



a Lebanese singer. She is one of the most well-known female singers in the Arab world. In 2001, she took part in Jordan’s ‹Fiesta Latina›. She also held a performance at the pyramids of Egypt as the opening act for British superstar Sting. In addition to this, she was the only Arabic artist to perform in front of the former U.S President Bill Clinton at the Stars Charity show in Dubai. Also present at this event were Queen Rania of Jordan and the Crown Prince of Dubai, Sheikh Mohammed bin Rashid Al Maktoum. In 2003 was her first deal with Pepsi which made her the official female star for Pepsi for the Arab World. It was followed in 2004 by a contract with Ray-Ban & later in 2005 a contract with Corum Watches to promote their campaign. Further commercial campaigns included the contract with Lux, and a renewal for her contract with Pepsi. Elissa is an official spokesperson for Pepsi. In 2006 she co-starred with Christina Aguilera in a Pepsi Cola advertisement. In 2007, she promotes the new campaign of Vogue Eyewear in the Arab world named «Elissa plays with Vogue»


wins the first place

at Genève-Rolle-Genève

28 minutes ! This was the lead-time of OKALYS-CORUM team on its nearest rival Zoulou when crossing the finishing line of this year’s Genève-Rolle-Genève Race. At the helm was LoïckPeyron, the new ambassador of the watch making brand, ably assisted by Nicolas Grange, the owner of the boat, the D35. OKALYS-CORUM had skilfully mastered the inshore route and won first place in the challenge. At the end of the weekend, the OKALYS-CORUM team also secured third place in the general classification of the Julius Baer Challenge. The fourth regatta of the Julius Baer Challenge, Genève-Rolle-Genève is the seasons “classic” at which

hundreds of sailors assemble on many different boat classes. It is also the final try out before the famous Bol d’Or Mirabaud presented by Corum. Starting at 2pm on the lake around Yacht Club Geneva, on a sixty kilometre route, the GenèveRolle-Genève does not guarantee a daylight finish to the D35, except when the weather is excellent: the record is 2h 19min and dates from 1990. OKALYS-CORUM’s first place has boosted the belief and confidence of the team and points to a weekend filled with excitement. The much anticipated conclusion of Bol d’Or Mirabaud presented by Corum will take place on June 12th at 10am at the Yacht Club Geneva.

15 Ti-Bridge Tourbillon - Contemporary high horology Launched in 2009, the Ti-Bridge wrote a new chapter in the company’s history with the creation of a new line in Corum’s collection and the advent of the second in-house caliber. A completely different and resolutely contemporary spirit of the baguette movement, the taut lines of the CO007 were highlighted with a set of two titanium “cross bars”.

In 2010, CORUM exalts its wellestablished expertise in the field of exceptional movements by offering atourbillon version of this timepiece, the new caliber CO 022, created and developed by Corum. A real feat as it is a flying tourbillon; without upper bridge, the escapement beating at 21’600 vibrations per hour seems to be floating over the baguette movement.

Golden Bridge Tourbillon - 33 pieces paying tribute In 2010, Corum also celebrates the thirtieth anniversary of its extraordinary Golden Bridge. During its thirty year history, its immediately recognizable esthetical codes and fascinating baguette movement have made the Golden Bridge an emblem of CORUM, and an icon of high horology. To celebrate this anniversary in style,

the watchmakers of the brand have worked together for two years to create the caliber CO213, a masterwork in terms of micromechanics, housing 182 components on a tiny baguette measuring 33mm by 3mm. Combining traditional watchmaking and high-end materials they write a new chapter in an already rich watchmaking history.

Admiral’s Cup Deep Hull 48 An icon for the ocean’s depth Created in 1960, the Admiral’s Cup celebrates its 50th anniversary in 2010. With this eminently sporty timepiece CORUM has paid tribute to the ocean’s enthusiasts for half a century. As some of them also choose to explore the ocean’s depths, CORUM offers for the first time, the Admiral’s Cup Deep Hull 48, a version dedicated to diving.

The case of this latest novelty in the Admiral’s Cup collection – with its twelve-sided case, typical of the collection – features an impressive diameter of 48 mm. Crafted in titanium and easily recognizable thanks to its bold design, it offers a unidirectional and rotating bezel.

With her trademark suits and little black dresses, Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,” luxury must be comfortable, otherwise it is not luxury.” Her early years, however, were anything but glamorous. After her mother’s death, Chanel was put in an orphanage by her father who worked as a peddler. She was raised by nuns who taught her how to sew—a skill that would lead to her life’s work. Her nickname came from another occupation entirely. During her brief career as a singer, Chanel performed in clubs in Vichy and Moulins where she was called “Coco.” Some say that the name comes from one of the songs she used to sing, and Chanel herself said that it was a “shortened version of cocotte, the French word for ‘kept woman,” according to an article in The Atlantic. Around the age of 20, Chanel became involved with Etienne Balsan who offered to help her start a millinery business in Paris. The couple split on good terms, later on she was involved with a friend of him, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture. Opening her first shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes. Her first taste of clothing success came from a dress she fashioned out of an old jersey on a chilly day. In response to the many people who asked about where she got the dress, she offered to make one for them. “My fortune is built on that old jersey that I’d put on because it was cold in Deauville,” she once told

author Paul Morand. In the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name. Perfume “is the unseen, unforgettable, ultimate accessory of fashion . . . that heralds your arrival and prolongs your

triumphant return to the fashion world. She first received scathing reviews from critics, but her feminine and easy-fitting designs soon won over shoppers around the world. Coco Chanel died on January 10, 1971, at her apartment in the Hotel Ritz. She never married, having once said “I never wanted to weigh

Coco Chanel

The most


fashion designer

departure,” Chanel once explained. In 1925, she introduced the now legendary Chanel suit with collarless jacket and well-fitted skirt. Her designs were revolutionary for the time—borrowing elements of men’s wear and emphasizing comfort over the constraints of then-popular fashions. She helped women say good-bye to the days of corsets and other confining garments. Another 1920s revolutionary design was Chanel’s little black dress. She took a color once associated with mourning and showed just how chic it could be for eveningwear. In addition to fashion, Chanel was a popular figure in the Paris literary and artistic worlds. She designed costumes for the Ballets Russes and for Jean Cocteau’s play Orphée, and counted Cocteau and artist Pablo Picasso among her friends. The international economic depression of the 1930s had a negative impact on her company, but it was the outbreak of World War II that led Chanel to close her business. She closed the House of Chanel and dismissed all her workers. At the age of 70, Chanel made a

more heavily on a man than a bird.” Hundreds crowded together at the Church of the Madeleine to bid farewell to the fashion icon. In tribute, many of the mourners wore Chanel suits. Not satisfied with their line of haute couture and off-the-rack clothing, fashion accessories, perfumes and jewellery, the House of Chanel ventured into the watchmaking industry in 1987. The creative director of Chanel then was Jacques Helleu; the designer of Chanel’s first watch aptly names “Premiere”. There are presently twelve Premiere watches in the collection and each one is precious.


The House of Chanel continues to its quest to be in the top of fine jewellery watchmaking. Chanel once said, “I make fashion women can live in, breath in, feel comfortable in and look younger in.” The concept of her fashion was the antithesis of the concept of high fashion in the past. She was an inspirational person because she broke the traditional forms of women’s clothes, and she contributed to a change in women’s sense through her clothes.

Coco Chanel

J12 29 mm

J12 29 mm


High-tech* black ceramic and steel. Dial set with 8 diamond indexes, black lacquered. High precision quartz movement. Functions: hours, minutes, seconds. Triple folding buckle in steel. Diameter: 29mm.

High-tech* black ceramic and steel. Bezel set with 40 diamonds (0,90 carat). Dial set with 8 diamond indexes, black lacquered. High precision quartz movement. Functions: hours, minutes, seconds. Triple folding buckle in steel. Diameter: 29mm. High-tech* white ceramic and steel. Dial set with 8 diamond indexes, white mother-of-pearl. High precision quartz movement. Functions: hours, minutes, seconds. Triple folding buckle in steel. Diameter: 29mm.



Limited and numbered to 10 pieces. 18K white gold and high-tech* black ceramic, with an automatic movement. Bezel set with 46 baguette-cut black ceramic. Dial set with 84 baguette-cut diamonds (2 carats) and 12 ruby indexes (0,4 carat). Cabochon crown in ruby. Triple folding buckle in 18K white gold. Available in 2 sizes: 38 or 33mm diameter.

J12 HAUTE JOAILLERIE Limited and numbered edition to 12 pieces. 18K white gold, automatic movement. 425 baguette-cut diamonds (28 carats) and 338 cognac baguette-cut sapphires (14,5 carats). Crown in brilliant-cut diamond. 350 hours of setting. Triple folding buckle in 18K white gold. Available in 3 sizes: 42, 38 or 33mm diameter.

Ulysse Nardin Presents: Moonstruck.

Seventeen years after the completion of the historical astronomical “Trilogy of Time” Ulysse Nardin has developed another revolutionary astronomical timepiece with the distinct DNA of Dr. Ludwig Oechslin. Dr. Ludwig Oechslin’s concept focused on the system of Sun, Earth and Moon, concentrating on the scientifically accurate depiction of the moon phase, and the global influence of lunar and solar gravitation, resulting in the ebb and flow of the tides. By combining the movement of two rotating discs in one display, the moon phase indication is so precise that more than 100,000 years will have to pass before it shows a full moon rather than a new moon (or vice versa).

21 Lady Diver Starry Night. The Lady Diver Starry Night shimmers in style and radiates substance for the captivating woman who always leads the way. The ever-mysterious je ne c’est quois: Some women simply have it. It’s never quite clear what the “it” is, but wherever this woman goes, something very captivating radiates from her, causing a reaction from those who cross her path of wanting more. She commands whatever space she exists in, is always the center of attention and is a natural-born leader. And, no matter how challenging the situation, this woman knows how to handle it with grace and sophistication. Ulysse Nardin celebrates her powerful presence with the Lady Diver Starry Night – a stellar, contemporary and transitional timepiece that drips with undeniable beauty. At the end of a busy day at work or play, the Lady Diver Starry Night woman welcomes the approaching evening.

As the moon appears on the distant horizon and cocktail hour nears, she knows full well that her trusted timepiece will transform into jewelry perfectly suitable for whatever adventures the night will bring. The Lady Diver Starry Night is the timepiece for any occasion. And, for the woman who enjoys watching her savings grow yet loves looking fabulous, the Lady Diver Starry Night in stainless steel with diamonds – the latest addition to the Lady Diver Starry Night collection – offers a sensible and stunning solution. Handcrafted to last a lifetime, the Lady Diver Starry Night will keep her smiling day in and day out.

The Imperial St. Petersburg Collection with the Frigate Shtandart. The frigate Shtandart was the first ship of the Baltic fleet. It was commissioned under the decree of Peter the Great and on the order of the Governor Aleksandr Mshikov in 1703. It was built at the Olonetsky shipyard near Olonets under the supervision of a Dutch ship builder. The Shtandart served to open the new trading route from Russia to the Baltic sea and sailed under the flat of the Imperial Russian Navy till the October Revolution in 1917.

Ulysse Nardin pays homage to the Imperial Russian Navy with this timepiece featuring the Sthandart. The famous landmarks of Imperial St. Petersburg, the Isaac’s cathedral on the left and the Admirality on the right form the background of this exceptional cloisonné dial. Each enamel cloisonné dial is individually handmade by skilled artisans. Over 500mm of fine gold wire is needed to make the cloisons. Over 50 working hours and 26 baking processes are required to complete each cloisonné dial. The Shtandart is available in a limited edition of 30 pieces each in 18 ct rose gold and is part of The Imperial St. Petersburg, an elaborate multi-layer white translucent enamel Egg of the Tsars decorated with 4.25 carats of diamonds. The diamonds have been employed in creating some of the legendary symbols of St. Petersburg - the Admiralty Spire, the Rostral Columns, the Arch of the General Staff Building and the famous drawbridges that open at night to allow for passage of large vessels. Ulysse Nardin’s anchor serves to link the egg to the white marble base.

23 Jaquemarts Minute Repeater Circus Aventurine. Ulysse Nardin was one of the earliest manufacturers to fuel the rebirth of the minute repeater. The minute repeater was made even more unique through the inclusion of animated figures called Jaquemarts on the dial and to this day, Ulysse Nardin remains the only manufacture in the world to use Jaquemarts on the dial of its minute repeaters. Ulysse Nardin takes great pride in announcing an additional achievement in time-keeping art: the Circus Aventurine.

A richly animated circus scene decorates a genuine aventurine dial. Each of the six figures is hand-carved in 18 ct gold. When the minute repeater lever is activated, the monkey begins interfering in the ballgame of the clown; this movement indicates the hour chiming. The trainer with the whip reaches out to the tiger, indicating the quarters. The tiger stretches its paw, indicating the minutes. The bear bows in front of the ballet dancer while the chiming mechanism is activated.


TRIGGER RATTRAPANTE Enigmatic and classy, beautiful and mysterious, the Chronofighter Trigger Rattrapante is an automatic bi-compax chronograph whose movement features a Rattrapante mechanism. This “split-seconds” function makes it possible to read an intermediate time and compliments the basic chronograph functions of hours, minutes and seconds. Do be mislead by its discrete look. The aggressive and distinctive red colour highlights the Rattrapante function, with a slender red hand on the dial and with the related black and red control button on the case. The Trigger line is the third generation of time instruments which features the renowned and patented Graham-London lefthand co-axial fast-action control device which ensures ergonomic and precise handling of the watch. The Chronofighter Trigger Rattrapante also is of a refined design: The black PVD carbide case encloses a black galvanic dial with black indexes. At 12 o’clock he crescent shaped power reserve of 50 hours takes pride of place on the minutes and seconds counters. Both the spiral decoration of the minutes and seconds counters and the smoked flat sapphire glass on the case back reinforce the hypnotic power of this watch.


SPEED ODYSSEY The Anglo-Swiss brand GrahamLondon confirms its objective to remain at the forefront of innovation in terms of partnership, development and creation. Graham-London is proud to reaffirm its great partnership with BrawnGP and use our common energy in carrying challenging projects. The partnership with the BrawnGP Formula One Team is a milestone in the Graham-London brand history. This yet very British collaboration has already been crowned with success.

SPEED ODYSSEY Indeed, in the Formula One spotlight, curiosity and interests have been strongly aroused and we keep gathering positive feedbacks and testimonials. What a ceaseless and intense challenge for Graham-London to team up with this active Formula One stable, both leader of the 2009 constructors’ and drivers’ championships. This ardent and ambitious collaboration is an enormous and ambitious bet that we are more than determined to take up. Starting with Ross Brawn himself, the personal endorsement from the whole BrawnGP top management team contributes to the success of our partnership. In fact, by wearing our timepieces during races and interviews, they notably bring the Graham-London brand to the forefront and convey our common ardour.





Grand hyatt Hotel Cairo: 02 23 68 7333 First Mall Four Seasons Hotel: 02 37 74 0607 Semiramis Intercontinental Hotel Down town Cairo: 012 031 1198

THE TIME WRITING MACHINE Seizing the essence of Time The most beautiful creations have the power to endure over Time, retaining their power to astonish and delight century after century. As only creative geniuses can, the Manufacture Jaquet Droz has never stopped striving to surprise, amaze and inspire dreams since its founding.

Time is the ultimate luxury, the one thing that humans most desire. It is the rarest of all luxuries, even if it seems to be the most easily shared. Fleeting and elusive, Time marches on at a pace governed by no man. Eternally fascinated, mesmerised, men have always made passionate attempts to find a way to suspend its flow. In vain! They have measured Time using a broad array of instruments – sun dials, water clocks, hourglasses, cumbersome clocks and slim pocket watches – devised by ingenious minds obsessed by a common desire to transcribe the passing moment and, since time cannot be stopped, at least to attest its existence.

29 Grande Seconde SW TITANIUM Creativity, lightness, improvements, homage to the number 8 as the symbol of the Manufacture‌ a host of words and ideas that fashioned the concept of the Grande Seconde SWTITANIUM. With its fluted bezel, its purebred design and its hollow horns, it clearly embodies passion for style and modernity. A perfect example of the fusion of tradition with the Avant-Garde spirit of the Manufacture, this wristwatch demonstrates all that Jaquet Droz stands for: love of design, perfection in every detail and mechanical excellence.

The company’s exceptional mastery of watchmaking secrets now extends to the use of an equally exceptional material: titanium. Ultralightweight, ultra-strong, this hightechnology metal has been selected as much for its technical qualities as for its aesthetic appeal.

The unique beauty of its grey-blue tint is enhanced by an alternately polished and brushed finish, and by its rubber molding. The carbon dial emphasizes the modernity of the Grande Seconde SWTITANIUM which is now 30% lighter than the original version. Its performance is highlighted by the Super-LumiNova on the markers and the tips of the hands; it adds a touch of glowing red to the dark beauty of the watch, which is entirely placed under the sign of the figure 8. Both an evolution and an aesthetic revolution, the Grande Seconde SWTITANIUM preserves all its watchmaking expertise: a double-barrel mechanical movement, a 68-hour power reserve and water-resistance to 5 bar (50 meters). Fitted with a rubber strap, the Grande Seconde SWTITANIUM advances the frontiers of time even further.

Introduces Groundbreaking

FULL HD 3D TECHNOLOGY On Sunday, 30/05/2010 in a grand ceremony at Conrad Hotel in Cairo and in the presence of a group of public figures and the owners of the electronics companies and representatives of the Egyptian press, BTC Electronics introduced its 2010 line of Panasonic VIERA televisions, including Full HD 3D television, for the Middle East featuring a screen size of 50-inchPlasma, in addition to the company’s new DMP-BDT300 3D Blu-ray player. Plasma technology offers a number of important advantages with respect to 3D, such as cross-talk reduction, crisp and clear high quality moving pictures, enhanced luminance efficiency and improved picture quality even when viewing 2D content. “Panasonic, the industry and technology leader in high definition televisions, is targetting a market share of 50 percent for large screen 3D TV by 2012, and 25 percent market share for over 37 inch televisions in the Middle East region” said Mariam Nassif / Director of Marketing «Panasonic BTC Electronics».

“Thanks to a large number of technological innovations, television has undergone a constant evolution over the years. While at the start, it was merely regarded as a means for reproducing images, its significance increased when connectivity with other audio visual devices was added.” said Mr. Ashraf Nassif, General Manager. “With the growing popularity of HD TVs and the availability of high quality content, TV was yet again taken to a new level. Now, with Full HD 3D technology, it has turned into a device that delivers an immersive viewing experience and literally moved into an era of the next dimension.” he added Panasonic now offers a line-up of Full HD 3D products that meet the demands of even the most discerning consumers. The new range of Full HD 3D-capable VIERA Plasma, and the fully-featured DMP-BDT300 3D Blu-ray player, bring a new era of immersive visual entertainment into consumers’ homes by creating a 3D experience that easily rivals the

best that can be seen in cinemas. To create the best possible 3D picture, Panasonic has developed new, faster screen phosphors coupled with its Full Time Full HD drive technology. The brain then combines the images and perceives them as 3D. By enhancing the video reproduction capability of PDP, thanks to Full Time Full HD moving picture resolution, the technology enables crisp and clear high quality 3D images. THX® Certified Display certification even ensures that every Panasonic Full HD 3D TV displays movies with exactly the quality and colour palette that the director intended. In addition to this, each Full HD 3D Plasma model incorporates a rich set of advanced features, such as VIERA CAST, which offers users access to the internet through the TV. VIERA Link allows Panasonic owners to control their VIERA Linkcompatible audio and video products with only one remote.

33 World’s First 3D Full HD TV

VIERA Image Viewer, which enables users to easily view pictures, HD movies and listen to music stored on an SD card on their large screen size VIERA TV. Panasonic also launched a new range of Digital Still and Video Cameras. BTC displayed the first Panasonic still camera with built in (GPS)

function to allow the photographer to locate touristic attractions during the shooting.

Panasonic also singled out the highest zoom in the world in digital video cameras up to (78 X) Optical Zoom.

BTC also announced the launch of a new range of Panasonic stylish and compact cameras, manufactured in Japan and with affordable prices enabling the Egyptian consumer to get the best quality at reasonable prices.

Finally, all the attendants were impressed with the new 2010-2011 line-up of Viera TVs, Lumix still cameras and camcorders.

Mr. Matsuoka General Manager of Panasonic office in Egypt, Mr. Ihab Nassif Managing Director of BTC Electronics and Ms. Mariam Nassif Marketing Manager


I-GUCCI COLLECTION - NEW EXTENSIONS Gucci is pleased to announce the launch of the new I-GUCCI extensions, which further develop the cutting-edge design and unconventional fashion attitude of this timepiece. The large, double layout digital display, now available with multiple color options for the dial and digits, is perfectly matched by the iconic GG rubber straps available in blue, brown and black, with the latter also featuring the distinctive green-red-green web. The fluid curves of the stainless steel cases are now accentuated by an elegant gun metal, brown or black tone treatment. The most precious styles also boast a striking diamond-set bezel, with 55 sparkling stones further enhancing the unique, unconventional spirit and audacious modernity of this model. These versions complement the existing I-GUCCI collection comprising the black monochrome and the red strap Limited Edition styles. Like their predecessors, these extensions offer the wearer the ultimate versatility in time reading. With a flick, the screen quickly changes from its informationpacked oversized digits to a streamlined version that features just two discreet digital hands for local time. All adjustments can be made quickly using lateral push buttons embedded in the smooth circular frame of the 44 mm case. Designed by Creative Director Frida Giannini, the I-GUCCI aptly illustrates Frida’s unique flair for reinventing classic Gucci luxury into a confident vision for today. With its graphic, clean lines, the watch epit-

omizes sporty modernity, yet at the same time, this Swiss-made timepiece is crafted with technical precision. The result is a perfect combination of beauty and functionality.



- U-PLAY COLLECTION the occasion or to express her personal taste. This feature enables each piece to be individually interpreted or transformed – a mark of the excellence of modern watchmaking, balancing form and function, technology and design. The new watch, defined by a rounded dial with engraved monogram and tapered hands, is embellished with a decorative metallic horsebit motif, one of Gucci’s most iconic symbols. Each model comes with an interchangeable bezel and bracelet set in three different tones and materials. The watch is available in two versions: the basic small-size model (27 mm diameter) features a polished stainless steel bangle with an interchangeable set of beige satin, black patent leather and white lizard skin parts; the larger model (35 mm diameter) has interchangeable parts in white Guccissima leather, blue ostrich skin, mauve rubber and black patent leather.

U-Play, the new line of Gucci timepieces for women, designed by Creative Director Frida Giannini, is distinguished by its functionality and versatility. These two features not only make this watch practical, but also a stylish and an enduring companion for the ever-increasing pace of global living. The concept behind the U-Play collection lies in the interchangeable design of the components, which allows the wearer to change the combination of colours and materials to suit

The U-Play collection offers an exclusive choice for women seeking timeless

ENVISAGE THE FUTURE FROM A NEW ANGLE Rado has been dedicated to the world of contemporary design and arts for the last years. The company has created the site to give young creatives and international design students exposure as well as recognition by allowing them to publish and share work, not only to their peers but also to potential employers. Rado is partner of many design festivals around the world and created design prizes to support young talents. “The Rado Young Design Prize is conceived with the future of design in mind,” says Mr. Roland Streule, President of Rado. “We seek to actively promote exceptional talent in the field of contemporary design and to contribute in various ways to the education of tomorrow’s talents. As a watch brand focused on design, we want to celebrate materials and shapes still to be invented.”

41 The stamp of a visionary ideal

There is no force stronger than that of the imagination, the faithful corollary to experimentation. A dream opens a door to the reality of tomorrow, because everything that can be imagined is real. This thinking has pervaded Rado’s philosophy since the brand was founded in a post-war period that witnessed an entire generation’s fascination with a future synonymous with industrialization and scientific progress. Since that time, the brand has worked tirelessly to cement a vision: the creation of a revolutionary watch with a surface of purity and absolute perfection, capable of challenging the passing of time and withstanding wear and tear, thanks to its exemplary durability and strength. In pursuit of this vision, Rado designed the first watch made of hard metal in 1962. This model has since become a watch-making classic. In 1986 it pioneered the introduction of high-tech ceramic into watch-making. In 2004, it developed a high-tech diamond watch, whose hardness of 10,000 Vickers is equaled only by the natural diamond. By creating the hardest watch in the world, Rado has realized its original vision and taken an essential step along a path that will lead to further innovations.

Heir of the future

Rado’s pursuit of the ultimate and the timeless is characteristic of a brand that focuses above all on technological innovations. Instead of resting on its laurels and basing its identity on a heritage of tradition and know-how, Rado sets itself apart. Although it by no means ignores its past successes and high-points, the brand looks first and foremost to the future. In doing so, it perpetuates only one practice - that of constant research and innovation, daring and intuition. Relying on a pioneering philosophy which lies at the heart of its legend, Rado never ceases to explore new avenues, to invent new materials and to conceive extraordinary designs. From the development of its products, it also demonstrates an outstanding ability to see the future from a new angle. Among the first international brands to advertise in China, and, despite the ban on importing foreign watches, the first watch company to develop innovative communication projects in India, Rado has since participated in the extraordinary growth of these 21st century markets.


NEW ADVERTISING CAMPAIGN Rado, the pioneering Swiss watchmaker, has launched a series of unexpected images as part of its new worldwide advertising campaign. With an evolution from previous advertising material, the “Unlimited Spirit“ campaign defines the mindset that Rado always has. “If we can imagine it, we can make it. If we can make it, we will.” Rado has always called upon physicists, engineers and designers in a quest for the impossible. Since, each product is the result of a dream. Surrounded by a rather traditional industry, Rado›s «can do» attitude has seen it develop and innovate high-tech materials and even be the first Swiss watchmaker to break into Asia. A brand focused on the future. The current advertising campaign reflects our state of mind, innovative, dynamic, surprising with a daring touch of humor. The colorful array of images includes explosions or implosions, immersions or splashes of materials layered on our famous Rado black canvas. In this new campaign, few words are needed; the visuals are self explanatory as the product is the hero. UNLIMITED SPIRIT. RADO.

Rado Centrix Rado, the pioneering Swiss watchmaker, is proud to unveil the Centrix, a brand new collection. As the name suggests, the Centrix expresses the circle in its purest form. Classic and fluid, the authentic design and shape best embodies elegance with clarity. As pioneers of high-tech ceramics in the watch making industry, Rado has once again exploited its unrivalled knowledge in producing this timepiece. The tapered bracelet gently and sensually embraces the wrist. Highly flexible, it offers exquisite comfort and elegance to all who wear it. Choose from three different styles all with uncompromising luxury. The automatic is sleek with a silver finish and also comes in a jubilÊ version with eight single diamonds delicately set on the black polished dial, giving it a simple yet tasteful aura. A more refined version of the Centrix has a mother of pearl dial which is further adorned with a line of diamonds on its circled edge. Three steel colored hands and the date at 3 o’clock, all protected underneath the finely metallized edge to edge sapphire crystal. The new Centrix, cleverly simple. Swiss made. Unlimited Spirit. RADO.

PARSIFAL 20 years after its official launch, the iconic Parsifal collection has been born anew for BASELWORLD 2010! With its much-admired elegance and harmonious curves, Parsifal has a long-established identity all its own. Now, while remaining true to its time-honoured values, Parsifal is reinventing itself, with precision, rounded outlines and aesthetic refinement lending the collection a distinctly contemporary feel. The Parsifal collection takes its name from Wagner’s final opera: a mystical world of chivalry and spiritual quest. Parsifal once again shows RAYMOND WEIL’s deep attachment to its roots, and desire to preserve tradition as a source of inspiration – while, at the same time, refining the key design elements (the ‘godron décor’ to the bezel, curved outlines, and sophisticated bracelet) which have forged the powerful identity of this symbolic collection. The striking black dial, set off against a pink gold bezel, has Roman numerals underlining the timepiece’s depth and elegance. In line with the “Parsifal style” dating back 20 years, the new timepiece remains 41mm in diameter, complemented by a saddle-stitched, fullskin black alligator strap with double push-piece security. Discreet, refined subdials for the hours, minutes and seconds are ingeniously spaced around the dial, with the date-window delicately positioned between 4 and 5 o’clock.

The mechanical movement, with automatic winding, has an ETA 2892/2 base with Dubois Dépraz 2010 chronograph module and 42hour power-reserve. There is a pushpiece at 2 o’clock to start and stop the chronograph; a second push-piece at 4 activates the back-to-zero function. The innovative contrast between the elegant curves, and the imposing chronograph and chunky pink gold, underlines the originality of this stunning timepiece. A subtle blend of style, tradition and refinement: that’s the new RAYMOND WEIL Parsifal.



DISCOVER A NEW SENSUALITY Softly seductive… innocent yet tempting… noemia, the new Ladies’ collection from Geneva watchmaker RAYMOND WEIL, stirs the latent sensuality within us all. With the delicate curves of its polished steel case set with sparkling diamonds, and the flawless elegance of its sophisticated dial studded by four Roman numerals and eight fullcut diamonds, noemia is the epitome of feminine grace. The crown, with its intriguing midnight blue dome, adds a final note of harmony to the design. The timepiece comes in two different sizes – 27mm or 32mm in diameter according to model – with saddlestitched leather strap or polished/ brushed steel bracelet. In perfect keeping with a lady’s multifaceted personality, noemia shines in a thousand ways. The new collection pays tribute to the Brand’s independence and family dimensions – the name is a subtle reference to the grand-daughter of Mr. Raymond Weil, the company founder. Once again, RAYMOND WEIL has succeeded in reflecting the image of today’s women while remaining true to its traditional values. Let the dazzling charm of noemia reveal your femininity!

NABUCCO VA, PENSIERO The RAYMOND WEIL nabucco range, renowned for its stylish design, now boasts a new addition in titanium. The new timepiece’s mature elegance, retaining all of the collection’s powerful architecture showcased in grey-grained graphite, remains true to the collection’s creative values and mythical forms.

The nabucco Va,Pensiero–named after the famous Verdi chorus–exudes the same power and nobility as the great Italian composer’s opera. Its sophisticated materials, watchmaking precision and alluring design evoke an urban, revolutionary world, making this new timepiece a symbol of freedom and independence. With its sober 46mm-diameter case, and round bezel with tachometric scale set into the titanium, it is exceptionally resilient and water-resistant. Three subdials (30 minutes at 3 o’clock, 12 hours at 6 and small seconds at 9), along with a date-window at 4:30, are set in grey on a central zone featuring three screws for optimal time-reading, and harmoniously integrated indexes highlighted in luminiscent anthracite. The aesthetics of the nabucco Va, Pensiero again reflect RAYMOND WEIL’s gift for audacious design, while its mechanical prowess will delight connoisseurs of luxury watchmaking: an ETA 7753 tri-compax movement, with automatic winding and 28,800 vibrations per hour, ensures the precision and reliability of this masculine chronograph which, with its screwed-down push-pieces, crown and case-back, is waterproof to a depth of 660ft (20 bars/atm).

The timepiece’s elegant design is underscored by a saddle-stitched crocodylus niloticus leather strap with double push-piece security. Stylish, powerful and elegant… let the nabucco Va, Pensiero spirit you away on the wings of freedom!

Freelancer Automatic chronograph Power reserve: 46h Water resistance: 100m / 330ft Sapphire crystal with antiglare treatment Folding clasp with double push-security system




Founded in 1921 by Guccio Gucci, the timeless and sophisticated Gucci brand boasts a unique fashion heritage and a broad global appeal.

At the same time, speciallydesigned jewelry spaces were created in many Gucci stores which were adapted to the needs of the Fine Jewelry selling experience.

Having enjoyed long-lasting and worldwide success in clothing and leather goods, the brand was extended in the 1970’s with the introduction of Swiss-made timepieces; in 1997 Gucci launched its Italian-made jewelry collection in silver and two years later, in 1999, a Fine Jewelry collection was launched in 18kt gold.

DISTRIBUTION Gucci Fine Jewelry is currently distributed in all Gucci flagship stores and in most directlyoperated Gucci worldwide stores as well as in a select global network of authorized jewelers.

As Gucci jewelry grew in popularity and success, stand-alone jewelry stores opened in major cities in the world: in 2002 on the Via Condotti in Rome, in 2003 on the Via Tornabuoni in Florence, followed by Beverly HillsRodeo Drive in 2005 and on New York’s smart 5th Avenue in 2008.

Such controlled distribution serves to enhance and confirm the leading position of the Gucci brand in the luxury industry.

The Gucci jewelry collections extend across the full spectrum of rings, bracelets, earrings, cufflinks, necklaces and pendants in 18kt yellow, white or pink gold. Pieces are designed with or without diamonds and may be embellished with colored precious stones such as rubies or sapphires. Sterling silver is used for more urban or contemporary designs.



th ic Egypt’s largest watch distributor, sponsored the 58 Cathol Tissot, Swiss watchmaker since 1853, together with BTC, tment to commi BTC’s and Tissot ines underl rship sponso This Film Festival that took place at the Nile Hall in Cairo. supporting the art and film industry.

events that are successful like the Catholic Film Festival, Tissot has always been present and proactive in supporting for the enjoyment they bring to the Egyptian Cinema. The a way for Tissot to honor these great stars and thank them um presided over the festival that was attended by a large event was very successful; the Franciscan Fr. Youssef Mazlo number of actors, artists and journalists.

TISSOT PRS 516 Chrono Auto Valjoux High-tech fuelled by nostalgia

The Tissot PRS 516 is a timekeeping legend, with the original version already attracting attention on and off the racetrack in the 1960s. Then it was the subject of an award-winning advertising campaign featuring the product on a dynamically photographed racing driver’s gloved wrist. Today the Tissot PRS 516 Chrono Auto Valjoux pays tribute to the brand’s deep-rooted passion for motorsport with a sophisticated Swiss-made movement and rich, retromodern design. Wearers of this timepiece will enjoy the touch of nostalgia, safe in the knowledge that their wrists are carrying the result of the very latest innovations in watchmaking.

Inspired design Contemporary high-tech silver or black dials contrast with a choice of leather or stainless steel bracelets that integrate cutout circles to remind of the steering wheels of pioneering racing cars. The motor racing theme continues via the lightly curved, aerodynamic shaping of the 45 mm case and detail resembling tyre tread inside the case. To give visual proof of the watch’s dedication to mechanical excellence, the Valjoux chronograph movement is visible through the case back. The new Tissot PRS 516 series also offers a three-hand automatic version, as well as five quartz models with 42 mm cases. In all of its variations, the new Tissot PRS 516 promises precision timekeeping and winning style.


The 8,000 wearers of the Tissot T-Race MotoGP Limited Edition 2010 will be out in front in terms of precision timekeeping and eyecatching design. This dynamic chronograph unites sophisticated GMT functionality with styling geared to turning heads. Materials and shapes inspired by the world’s premier motorcycling championship, timed by Tissot, qualify this timepiece to stand out from any crowd and express the adrenalin-filled mood of the circuit. Winning details Cutting edge motorcycle engineering appropriately inspires the character and form of the Tissot T-Race MotoGP Limited Edition. It has a carbon fibre dial, the super-light material used for the disk brakes of Grand Prix bikes, as well as design touches reminding of the brake’s distinctive appearance. The unpredictability and excitement of MotoGP racing is signalled by the underside of the rubber strap adopting the black colour and texture of bike tyres. Proud of its motor sport associations, the dynamic new watch is engraved with ‘T-Race’ on the side and ’Tissot’ on the metal, brake-styled shaping. The GMT scale on the bezel should prove useful to MotoGP fans as they follow their passion to 15 countries in 2010 – either personally or electronically. Similarly, the helmet presentation box containing a set of authentic motorcycle grips will ensure that memories of the season live on.

Standing out from the crowd

Tissot 2010 T-Race Nicky Hayden Limited Edition An integral part of the action Nicky Hayden and 4,999 of his fans are teaming up with a striking new numbered limited edition watch for the 2010 MotoGP season. The Tissot 2010 T-Race Nicky Hayden Limited Edition integrates Nicky’s colours and race number into a stunning GMT chronograph. Racetrack and bike inspired elements express themselves in high-tech, top quality materials, in a timepiece driven by a dynamic Swiss movement. Team spirit The red of Nicky Hayden’s team identity enjoys pole position in the watch’s design. Red details on the dial match the head-turning silicon strap perfectly. Even the case back has a red background to show off the rider’s race number 69 and his familiar star emblem. Metal elements of the case are modelled on the structure of the brakes of high-performance Grand Prix bikes to add impact. The timepiece’s appearance underlines the common values of prestigious motorcycle racing and Swiss watch making, with their mutual dedication to accuracy. In 2010 Nicky Hayden will be racing for the fifth year running holding the title of Tissot ambassador – equipped with this timepiece, precision performance looks like being a safe bet.

chosen by Deepika Padukone - Actress Touch the screen to experience the ultimate underwater love with 7 functions including dive mode, logbook, compass, alarm and thermo.

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THE MAN WHOSE SWATCH SAVED AN INDUSTRY Nicolas Hayek, the father of the Swatch and the man widely credited with saving the Swiss watch industry, dies at age 82 Nicolas George Hayek (1928-2010) was co-founder as well as President and Delegate of the Board of Directors of the Swatch Group, whose headquarters are in Biel (Switzerland). Following four years during which he participated in the restructuring of the watch companies Asuag and SSIH and ultimately in the merger of the two companies, which he himself had proposed, in 1985 N. G. Hayek and a group of Swiss investors took control of the majority of shares of the new company. In June 1986 he was named President and Delegate of the Board or Directors as well as President of the company’s executive management team. N. G. Hayek played a key role in the growth of the Swatch Group (Group watch brands: Swatch, Breguet, Blancpain, Glashütte Original, Jaquet Droz, Tiffany & Co, Léon Hatot, Omega, Rado, Longines, Union, Tissot, Calvin Klein, Certina, Mido, Pierre Balmain, Hamilton, Flik Flak and Endura) and developed, at the beginning of the 1980s, the strategies that led to this success. On the basis of these strategies the Swiss watch industry has returned, since 1984, to its number one position in the world. With the right personnel decisions, Mr. Nicolas G. Hayek also ensured that his ideas and beliefs will live on and that continuity is guaranteed in regard of shareholders, Board of Directors and the Group Management Board.


SWATCH PREVIEW COLLECTION OFFERS A TANTALIZING TASTE OF FASHIONS FOR THE MONTHS AHEAD SWATCH presents a delightful selection of elegant timepieces, rugged sports watches and bijoux—a tantalizing taste of fashionable accessories due from the Swiss fashion watch and jewellery maker in the months ahead. The Swatch Preview Collection offers a wide variety of new watch models for active, fun-loving men and women of all ages. An intriguing set of chronographs offers a range of colourful, sporty and fashionably elegant designs. A number of new models for women presage an intriguing choice: several feature

high-tech coloured ceramic combined with polished stainless steel, and a number of models speak directly to the trend-conscious woman with a preference for elegance and classic style. Swatch Bijoux, too, offers a foretaste of what’s to come with a fascinating family known as Maona, described below along with the new model watches. The new collection makes it easy to mix and match trendy watches and delightfully accessible bijoux for the perfect set of fashionable accessories.


An intricate pattern of golden light glows in an elegant frame. The black leather strap of this stylish and impressive Chrono Automatic features an embossed alligator pattern and black stitching with a double loop in black leather and a buckle in stainless steel 316L with yellow gold PVD. Solid black chrono pushers and crown are set to the right of the solid matt black plastic case. A polished stainless steel 316L ring holds a glass case back, where a clear opening the shape of overlapping discs offers a partial view of the intricate, fifteenjewel automatic movement within. Mounted on the case are a stainless steel 316L bezel with black PVD and an engraved yellow gold-coloured tachometric scale. A sapphire crystal protects the sun brushed golden dial, which is framed by a golden flange with a fine black minute ring frames the sun brushed golden dial.

LADY MAONA An ode to the elegance of art nouveau jewellery and a celebration of deep blue, green and purple seas. This delightful Lady Maona complements and enhances the Swatch Bijoux family known as Maona, which means ‘deep sea’ in Hawaiian. The bracelet, which takes up the colours and floral motif of the bijoux family, is formed of lightly domed, oval medallions fashioned of coloured translucent synthetic resin and set in polished stainless steel 316L; the

coloured medallions and delicate floral charms dangle from fine link chains leading to the transparent clear plastic case. The sun brushed silver mirror dial presents slim blue Arabic numerals at 3, 6, 9 and 12 o’clock, small blue-dot hour markers at hours 1, 4, 7, and 10 and larger white-dot hour indexes at 2, 5, 8 and 11 o’clock. Elegant blue hour and minute hands and a slim silver sweep seconds hand mark the time.


Fashionably pink and supremely confident, this elegant Irony Chrono offers elegance and innocence at once. The bracelet presents polished stainless steel links framing a central column formed of pale pink ceramic links leading to the polished stainless steel 316L case, crown and chrono pushers. Enhancing the elegance of pink is an eye-catching decorative bezel, fashioned of polished and satin-brushed stainless steel 316L. A pair of recessed arcs is engraved in the bezel, each set with 13 dazzling pink crystals. Surrounding the sun brushed silver dial is a light pink minute ring with Arabic numerals at five-minute intervals (05, 20 … 60) and a white-on-silver date window at 3 o’clock. Large silver applique Arabic numerals indicate 4, 8 and 12 o’clock, harmoniously balanced by the chrono and small seconds counters.


No doubt about it: pink is the colour of the moment. This audacious Irony Diaphane Chrono takes a fashionable stand. The lightweight pink link bracelet is fashioned of anodised aluminium and grips a transparent clear plastic case. A smooth aluminium bezel in a matching shade of pink frames a sun brushed pink dial with a fine white minute ring and 12 white crystals set to indicate all hours. A date window with black numerals on a white ground is positioned midway between 8 and 9 o’clock. Creusé chrono counters and the small seconds counter at 6 o’clock feature pink subdials, white numerals and indexes, and silver hands. A slim silver central chrono seconds hand complements the chrono counters and bold, tie-shaped silver hour and minute hands with superlite highlights mark the time of day.

BROWN CERAMIC Introducing a classic example of timeless style and elegance in design. The bracelet of this classy Irony Medium is fashioned of polished stainless steel 316L with a central column of polished brown ceramic links. The case in stainless steel 316L holds a painted brown bezel that complements the brown ceramic links and a matching brown cabochon on the crown. The bezel frames a glossy brown dial. In the absence of all numerals, stylishly angular reflective metal hour and minute hands with squelette apertures and white superlite highlights and a slim metal sweep seconds hand mark the time.

61 FULL BLOODED CARAMEL Celebrate life and creative endeavour with this effervescent fashion accessory! This superb Irony Diaphane Chrono features a rugged yet elegant bracelet fashioned of caramel-coloured anodised aluminium links and a foldover clasp. The bracelet holds a transparent clear plastic case with crown and chrono pushers in stainless steel 316L. An elegant caramel-coloured aluminium bezel frames a sun brushed caramel dial. Set within a white minute ring on the dial are 12 sparkling white crystals indicating all hours. A blackon-white date window is positioned between 8 and 9 o’clock. Caramelcoloured, creusé chrono counters and the small seconds counter at 6 o’clock feature white numerals and indexes and silver hands. A slim silver central chrono seconds hand complements the chrono counters, and bold, tie-shaped silver hour and minute hands with superlite highlights mark the time of day.

FULL BLOODED BLUEBERRY Bright, bold purple art for the wrist: this striking Irony Diaphane Chrono is a declaration of funloving independence. Its bracelet, fashioned of anodised purple aluminium, has a foldover clasp and grips a transparent clear plastic case with crown and chrono pushers in stainless steel 316L. The matching purple anodised aluminium bezel frames a sun brushed purple dial with a fine white minute ring. Dazzling white crystals mark all hours, and a

black-on-white date window appears between 8 and 9 o’clock. Purple creusé chrono counters and the small seconds counters at 6 o’clock feature white numerals and indexes and silver hands. A slim silver central chrono seconds hand complements the chrono counters and bold, tieshaped silver hour and minute hands with superlite highlights mark the time of day.

small seconds counter form a near-identical pair with cinnamoncoloured creusé dials, silver numerals and indexes. The slightly smaller decimal counter has white numerals on a cool grey dial framed by black-

on-silver indexes. All counters have squelette silver hands. A slim silver chrono seconds hand registers stoptimes; shiny silver hour and minute hands with white superlite highlights mark the time of day.

CINNAMON EYE A man of substance and distinctive style makes a confident appearance. The bracelet and case of this impressive Irony Chrono are fashioned of brushed silver stainless steel 316L. Mounted on the case is a stainless steel 316L bezel whose silver tachometric scale emerges in relief from a cool grey resin inlay. The sun brushed silver dial presents a fine black minute ring with orange dot hour markers at all hours and black Arabic numerals indicating all hours but 6, where black-onwhite date window appears, and 10, highlighted by its orange numerals. A second ring of Arabic numerals (05, 10, 15, 20, 25, 35, 40, 45, 55) frames the dial’s grey central zone with its subdials. The 60-minute and

SWATCH blasts off with BMX in 2010

Popular Swiss watch and jewellery maker Swatch is proud to present the 2010 UCI BMX Supercross World Tour. A real crowd-pleaser, BMX (Bicycle Moto Cross) is an exciting and demanding sport with a growing fan base all over the world. Powerful and courageous young men and women riders take amazing bikes over tough, purpose-built dirt tracks from Spain to South Africa in 2010. Five UCI BMX Supercross World Cup events challenge riders to show their speed, technical virtuosity,

physical strength and sheer courage in the face of up-and-coming and established competitors—the world’s top BMX athletes and performers. Last year’s World Cup drew some 150 competitors to each round and an average of five to six thousand spectators to the tracks. Extensive international media coverage allows even more fans to enjoy the events via broadcast and Internet channels all over the world. Official Timekeeper and Data Handler Swatch serves in 2010 as Presenting Sponsor for the

third consecutive year, supporting the UCI BMX Supercross World Tour, its impressive athletes and the outstanding performers on the Swatch ProTeam. The Swiss watchmaker first served as title sponsor for the Swatch BMX World Cup and World Championships in 1999, and renewed its support for the popular sport as Official Timekeeper and Data Handler for the 2007 UCI BMX World Cup and World Championships.

65 In 2008 the firm reinforced its commitment to BMX with a four-year agreement to serve as Presenting Sponsor of the UCI BMX World Cup through 2011. Swatch is delighted to see the increasing acceptance of BMX around the world, and to contribute to its worldwide popularity. Following remarkable growth BMX has become an Olympic Sports Discipline. Swatch throws the weight of its global brand behind top-performing BMX competitors and members of the Swatch ProTeam on the UCI BMX Supercross World Tour: Rob “Afro Bob” de Wilde is one of the world’s most experienced BMX racers

known mainly for his unbelievable speed and for his hair…(!) Afro Bob’s 21-year-old fellow flying Dutchman Martijn “Terminator” Scherpen may be just a youngster, but he’s a champion many times over—last year he was European Champion (Elite Men) and finished 4th in the UCI World Ranking after placing 2nd and 8th at UCI BMX Supercross events in Copenhagen and South Africa. The two Dutchman are joined on the Swatch ProTeam again this year by New Zealand’s Marc Willers, last year’s New Zealand National Champion and universally recognised as one of the World Tour circuit’s top riders. Finally, Swatch welcomes Australian rider Sam “Slamming Sam” Willoughby to the Swatch ProTeam. At 17, Sam had

already won the Junior World title (twice), and in his first year as an elite rider surprised everyone by winning the UCI BMX Supercross World Cup 2009. Good luck to Sam and the Swatch ProTeam — and to all the riders on the UCI BMX Supercross World Tour! Each World Tour competition begins with time trials. As Presenting Sponsor of the 2010 UCI BMX Supercross World Tour and Official Timekeeper and Data Handler, Swatch records each rider’s times with the aid of a transponder mounted on the bike. Of the starters, 64 riders advance to the second round of competition, where they compete in groups of eight; four riders then advance to the following round.

Timing is crucial, and races are often so close at the finish line that judges rely on Swatch photo-finish cameras to identify the winners. The 2010 UCI BMX Supercross World Cup kicks off this year on March 26th and 27th in Madrid, moves on to Copenhagen’s terrific venue on the 7th and 8th of May and from the 27th of July to the 1st of August to Pietermaritzburg, South Africa, for this year’s UCI BMX World Championships. World Cup events resume in Chula Vista on the 10th and 11th of September, October 8th and 9th at one of the most popular venues on the World Tour, in Roc d’Azur, Fréjus and winds up on the 15th and 16th October in Monaco.


Drop River Raindrops falling from a shining sky turn a river into a silver road. All members of this lustrous family of ready-to-wear bijoux are formed of polished flat geometric shapes fashioned of stainless steel 316L. The pendant presents a long necklace of rectangles and discs from which a large drop dangles freely. The basic geometric theme plays out in pleasing variations on the bracelet, earrings and the ring: all feature chain-link strands formed of polished discs and rectangles from which shining silver raindrops fall.


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Hamilton Khaki

Team Earth Collection Harrison Ford and Hamilton create new watches in support of Team Earth’s timely call to action on pressing environmental issues Biel, May 2010 – The new Hamilton Khaki Team Earth Collection, designed in collaboration with Harrison Ford, is geared toward supporting a Conservation International (CI) convened coalition called Team Earth. Created as a platform to address some of the most pressing environmental issues of our day, Team Earth is committed to catalyzing personal and collective action to protect the environment via the connective power of the worldwide web. Under the motto, “It’s time to DO”, a significant portion of the proceeds generated by the new watch will go toward Team Earth’s global call to address five key issues, beginning with climate change and moving on to water, food, health and waste.

To do MORE

«I am proud to serve Conservation International as a campaigner. The first collection we created together with Hamilton proved a success. And Hamilton, by supporting CI’s mission, is helping to achieve major conservation outcomes.»

Harrison Ford,

Board of Conservation International

The Team Earth initiative aims to inspire individuals everywhere to do more to protect the future of the planet and less to threaten it. Harrison Ford has been on the board of directors of CI for 18 years. The Hamilton Khaki Team Earth Collection is the second series of watches created in collaboration with the American actor to benefit the work of the organization. Launched in 2008, the Hamilton Khaki Conservation Collection was extremely popular and the funds raised were able to contribute to some major conservation breakthroughs driven by CI. These have included the protection of 36,000 hectares of critical coastal land in South Africa and 2.6 million


hectares in Namibia’s Sperrgebiet National Park, as well as the creation of important protected marine areas in Brazil and Equator. Harrison Ford explains, «I am proud to serve Conservation International as a campaigner. The first collection we created together with Hamilton proved a success. And Hamilton, by supporting CI›s mission, is helping to achieve major conservation outcomes.» Hamilton is looking forward to making a difference by supporting Team Earth’s efforts to encourage people everywhere to take care of their environment.

Less is more

Inspired by the Team Earth drive to encourage everyone to use less energy, the Hamilton Khaki Team Earth Collection contains simple design elements. Easily visible khaki-colored numbering stands out against the black background of the dial. Green and brown leather straps allude to the power of Nature, while a stainless steel alternative expresses durability. A Swiss-made automatic movement ETA 2824 and resistance to magnetic fields echo the theme of longevity and sustainability. The case back is closed, engraved with the words, “It’s time to DO”, and signed by Harrison Ford, a timely reminder to all wearers, all of the time.

Conservation International

Conservation International (CI) applies innovations in science, economics, policy and community participation to protect the Earth’s richest regions of plant and animal diversity. Founded in 1987, with headquarters in Washington, DC, CI works in more than 40 countries on four continents to help people find economic alternatives without harming their natural environments.


Announced in September of 2009, Team Earth couples the power of Conservation International’s cross-sector partnerships and the credibility of science with mechanisms to inspire and enable individual behavioural change. Uniting businesses, non-profits, scientists, educators, individuals and children around collective action, Team Earth focuses on five core issues: climate waste, water, food and health. For more information about Team Earth, visit

“It’s like drawing in the sky” Leading acrobatic pilot, Nicolas Ivanoff, appreciates the ‘creativity’ involved in taking skill and technology to their limits For the sixth year running Hamilton is joining leading French aerobatic pilot, Nicolas Ivanoff, in the cockpit – at least in a partnership sense. Nicolas Ivanoff is an official Hamilton ambassador and is taking to the skies this season in a Hamilton-branded Edge 540 plane. Hamilton and Nicolas Ivanoff share a deep-rooted passion for flying. Nicolas took his first flying lesson when he was twenty – and the Hamilton brand was only in its twenties when pioneering pilots first started to use its watches and navigation instruments in 1919. Bringing Hamilton and Nicolas Ivanoff even closer together today is a mutual commitment to reach new heights with expertise, style and elegance. Committed to creating timepieces that have real, relevant functionality appreciated by pilots, Hamilton regularly calls on Nicolas’ expertise for product development. The brand is keen to integrate Nicolas› inputs, like the silent countdown of the Khaki GMT Air Race, ideal for use in noisy environments such as plane cockpits. Nicolas Ivanoff’s aerobatic career seems ironic when he puts it into the context of his childhood ambitions: “As a kid I dreamt of getting into motor racing but my mother didn’t want me to because she thought it was too dangerous!” Regularly reaching speeds of up to 450 kmph and encountering forces of up to 12 g, Nicolas was certainly determined to retain the element of excitement. Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton watches combine the American spirit with the unrivalled precision of the latest Swiss movements and technologies. Known for its innovative

75 design, Hamilton has a strong foothold in Hollywood, with products appearing in over 350 films. The brand also boasts a strong aeronautical heritage. Hamilton is a member of the Swatch group, the largest watch manufacturer and distributor in the world with 160 production sites in Switzerland. - -

Nicolas Ivanoff

Nicolas Ivanoff was born in Corsica on April 7, 1967. His entry into aerobatic flying was more or less accidental and came after he had spent many years working as a flying instructor. He flies for the French national team in addition to his participation in the Red Bull Air Races. Nicolas also still teaches at the famed flying school Corse Voltige in Ajaccio on the west coast of Corsica.

Hamilton RailRoad Right on track since 1892 Biel, February 2010 – The new Hamilton RailRoad series takes the American brand right back to its proud roots, to the end of the nineteenth century. That was the time when Hamilton earned the title of ‘The Watch of Railroad Accuracy’, by providing railroad staff and passengers across North America with accurate and reliable pocket watches. The designers of today’s Hamilton RailRoad wristwatches have transformed this proven heritage into contemporary chic. Connecting the past, present and future is an uncompromising commitment to precision to ensure that modern timekeeping stays on the rails. And just to ensure that no wearer loses track of time, a small magnifying glass takes pride of place on the crystal at 3 o’clock sharp. Hamilton RailRoad Midday Train A classical Hamilton pocket watch has symbolically shed its chains and wrapped itself around the wrist in the Hamilton RailRoad 38 mm.


swiss made

ck delight Luxurious. Graceful. ck delight. Inspired by delicate and sensual shapes. The quartz movement is housed in a polished stainless steel case, which elegantly encircles the wrist. Black, mirror, or yellow gold PVD dial finished in mineral glass, accented with two arches of the polished stainless steel bangle, and small clasp closure. Available in lady size. Swiss made.

ck deluxe Elegant. Refined. ck deluxe. Sleek and sophisticated. The quartz movement is housed in a polished stainless steel case on a black leather strap. The cool grey or silver dial is finished in mineral glass, and de-centered on the right side, for a touch of originality. Accented with a pin buckle closure and available in gent size. Swiss made.


ck district Structural. Asymmetric. ck district. Inspired by the architecture of modern cities. Housed in a polished stainless steel case, this geometric watch is available with a cool grey or silver dial. Finished in mineral glass, the asymmetric case is accented with polished hands that clearly show hours and minutes. The thick black leather strap has a deployment buckle closure. Available in gent size. Swiss made.

ck glam Smooth Essential. ck glam. Inspired by transparency and purity. The simplicity of form , the essence of fresh design. The movement is housed in a nickel polished stainless steel case finished in mineral glass,which allows you to see through the left or right side. A white, black, beige, or light grey dial, with polished hands clearly show hour and minute. The central dial gives the illusion of the strap continuing under the glass, which is available in white or black leather, and beige or light grey satin with an updated pin buckle closure. Available in lady size. Swiss made.

ck strive Casual strive. Inspired by the goals and challenges of the athletic and business worlds. A luminous watch with a polished stainless steel case and mineral glass, in a silver or cool grey sunray and circular dial. Nickel polished hands clearly shows hour and minute with luminova ;and chronograph features the seconds and counters in a blue finish. The bezel is accented with logo at 12 o’clock, and finished with a metal bracelet or black leather strap. Available in lady, lady chrono, gent, or gent chrono sizes. Swiss made.

ck musing musing. Feminine and light style inspired by fairy dreams. The unique smooth closed bangle, ring, and earrings are offered in brushed silver, that reveals a soft and luminous feel. Bangle is available in small and medium sizes.Ring offered in sizes 5 to 9.

83 ck gloss Sleek. Striking. ck gloss. Inspired by geometry and symmetry, ck gloss is influenced by the innovative style of the late sixties with a modern edge. This collection offers an extensive group of jewelry pieces, executed in polished stainless steel and colored enamel grip. Subtle graceful curves and circles accented with delicate blue or magenta enamel grip. A closed bangle; available in extra-small, small, and medium sizes.Chunky, graphic ring with smooth curves, offered in sizes 5 to 9. Polished, geometric open hoop earrings complete the look.

ck chain Bold. Urban. ckchain. Organically designed shapes that create repeated arches and oval links.Lustrous bracelets, domed and constructed with open or closed bangles in polished black of white enamel grip. The ring and earrings, offered as a smaller version of the same precise geometric construction; pendant is available on a snake chain with polished black or white enamel grip. In addition, the links collection is offered in polished stainless steel in a bracelet, necklace and earrings. Bracelet one size fits all. Open and closed bangle available in extra small, small, and medium sizes. Ring offered in sizes 5 to 9.

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SPRING SUMMER 2010 pink and grey as well as fumed shades of trench, pink, blue and grey

The burberry spring summer 2010 timepieces collection is inspired by classic burberry icons including the Trademark check as well as burberry ready to wear collections which are rich in texture and colour with Innovative detailing The burberry check is one of the brand’s signature icons which is seasonally innovated and referenced across all product categories including ready-to-wear, accessories and timepieces Women’s timepieces draw direct inspiration from pieces in the burberry jewellery collection Key styles include engraved check facetted timepieces in perspex which were previewed on the runway,

An engraved check cube bracelet in white ceramic as well as a the latest innovation of the burberry Charms bracelet timepiece with heart-shaped charms The colour palette for the timepieces for women function and performance Includes white,

Men’s styles draw inspiration from the rich burberry history of Key styles for men include a sports timepiece with a chronograph, durable textured rubber strap in key burberry colours of red, white and black, available with both a black ionised and a stainless steel case. Classic men’s timepieces with a rectangular case, trademark burberry check dial and a black and charcoal burberry check strap are also featured in the collection Burberry timepieces are swiss made and available on-line at and from burberry stores as well as selected retailers worldwide

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91 EMPORIO ARMANI OROLOGI LAUNCHES CERAMICA Emporio Armani introduces its first full collection of Ceramica watches designed by Giorgio Armani. Ceramica, the Italian word for ceramic, refers to the strikingly polished and smooth material used in the manufacture of this exciting new range of watches.

A composite material derived from a combination of different elements exposed to extremely high temperatures and very high pressure, ceramic is considered a semi-precious material in the watch industry, valued primarily for its incredible strength, durability and its lustrous sheen.

Inspired by the graphic elegance of pure white and solid black, the new Ceramica watch collection typifies the perennially classic styling that is synonymous with Giorgio Armani. The Ceramica watches possess a simple glamour and are a joy to wear – pleasantly weighted on the wrist and delightful to touch. The range consists of two main case shapes: a perfectly contoured round case and a well proportioned rectangular case.

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93 Created in 1967 by Nino Cerruti, CERRRUTI is famous for his luxurious materials and his know-how in cut. Historically linked to the weaving workshops opened by the Cerruti brothers in 1881 in Piedmont, Biella, the label boasts 120 years of Italian tradition, associated with the modernity and elegance of a typically Parisian fashion house. For its second watches collection, Cerruti 1881 continues to create fine pieces of craftsmanship to fit all types of men. The Spring Summer 2010 collection revolves around three very different but complementary themes: Pure Elegance, Classic Sport and Italian Chic.

The Pure Elegance theme blends perfectly with the traditions of elegance and modernity, trademarks of the Cerruti house. It guarantees to seduce the businessman as well as the fashion forward men with its classic retro look. The square or rectangular shaped dial gives a touch of authenticity while the use of steel for the case and rubber or leather for the bracelet keeps it up to date. Only two colours are used, brown and black to preserve simplicity that creates elegance. The second major theme of the collection, Classic Sport will easily seduce all casual men. Watches in this theme are highly functional; their slightly curved design has an elegant casual look. They are contemporary and adapted to the way of life of the working, active men. Round shaped, with a bigger dial and made of rough material (screws, rubber top rings...); these watches guarantee to last long and be able to brave everyday activities. The final theme of this Spring Summer 2010 collection is Italian Chic, true to Cerruti’s core values and origin. The refinement of watches belonging to this theme reflects the label’s DNA and insures to seduce the sharply suited men.


This strikingly handsome chronograph demonstrating first-class watch design comes in IP rose gold and black or in a steel case. It is an updated interpretation of the great classic HB-136 that has evolved towards a larger size with a correspondingly stronger character. Each feature has a purpose: the grooves in the bezel extending the applied hour markers on the dial, highlighted by the contrasting texture of the chapter ring. The seconds track is colored for visibility while the case guards the crown as well as the quartz movement. Equally well thought-out are the applied Arabic numerals and the date’s window offset to the lower right. Ready for action down to 10 ATM.



Today’s watch in the classic rectangular style is confidently white on black in an uncompromising polished steel case.

This iconic phantom-style watch radiates a fascinatingly dark presence in an IP blackened steel case, coated bezel and black textured dial, but when the lights go out the hands and hour markers light up. A discrete and very personal watch that will meet the most physically and socially demanding occasions. Designed with great attention to detail. Minutes inscribed on the bezel, dates window at 6 o’clock and a central hand keeping track of the seconds with the accuracy of a trustworthy quartz movement.

The studied design shows a lot of attention to detail: Roman numerals, alternating with hour markers, radiate in a geometric balance on a black dial finished in two textures. Either available on a steel bracelet with folding clasp or crocodile-pattern leather strap with pin buckle. Waterresistant to 3 ATM.


Classic contemporary models

The round dial with Roman numerals has been the face of time for around 800 years; the rectangular case launched almost a century ago made the new-fangled wristwatch popular among men as the perfect complement to a well-cut suit.

The aviator chronograph HB-2006 This performance-oriented aviator or pilot’s chronograph is designed for situations where a tenth of a second might make all the difference. With the chronograph engaged, the flying seconds hand on the left goes round its subdial 60 times a minute, ready to record a fraction of a second. The elapsed minutes counterbalance the running seconds below it, while the dates look out on the lower right. With a clear, wide dial, thin bezel, traditional chronograph buttons and Art-Deco numerals, this watch will be at home equally in an open cockpit or a boardroom. Available on a steel bracelet with folding clasp or on a crocodile-pattern leather strap with pin buckle. Water-resistant to 5 ATM.

HB-1004 This bold interpretation of the round dial has the white numerals in traditional style on a chapter, separated from the centre by a fillet. Each zone is finished in a different texture. A conventional steel case surrounds the beautifully clear dial with a sweep seconds hand and a date. A versatile design for dress and casual wear.. This model also comes with a steel bracelet with a folding clasp or a crocodile-pattern leather strap with pin buckle. Water-resistant to 3 ATM.

WATCHES SET SAIL BOSS Watches announced the sponsorship of Alex Thomson, widely recognised as the most exciting and successful talent on the international yachting scene. Alex, the youngest skipper ever to win a round the world yacht race, will this year contend in the ‘Everest of Yachting’ – the Vendee Globe which commences on 9 November 2008 from Les Sables d’Olonne, France. Thomson’s boat, HUGO BOSS is an impressive Volvo 60, built in 2007 and said to be a boat which corresponds to its sailor, with an aggressive look conceding nothing.

The HUGO BOSS boat will proudly feature an impressive 385m spinnaker of the HB 136, a chronograph watch that Alex wore in his first Vendee Globe challenge in 2004. Says, Laurie Milne, Marketing Director of BOSS Watches UK “Alex and BOSS watches have had a strong relationship for the past five years. This is a great opportunity for BOSS Watches to further enhance the HUGO BOSS sponsorship and we wish Alex every success in this enormous challenge and we all hope he can win the Vonde.


the luxury ready-to-wear for men It’s perfectly possible to have class without taking out a second mortgage. The Arcade Chrono Gent is the dazzling proof. With its trendy dial, valiant case and strong personality, the new chronograph from Balmain embodies relaxed elegance and distinguished appearance in meticulous detail. The timeless collection from Balmain, Arcade has enjoyed tremendous success for many years, adding style to masculine and feminine wrists alike. The latest addition to the range - the Arcade Chrono Gent - offers more luxurious time telling and a more affordable definition of class. The Saint-Imier designers have managed to endow this chronograph with the features of a top-of-the-range timekeeper without sacrificing either the price - very reasonable - or the Swiss made quality.

movement. The result is a watch that is both classical and contemporary, calm and dynamic. The red indices on the minute and hour counters and the Arab numerals around the edge make the black and grey dial seem very much like a precision instrument. It thus exhales a relationship with time that is both passionate and rigorous.

The black dial inherits legendary arabesques, Balmain’s inimitable hallmark, to evoke the brand’s haute couture and fashion side.

The silvered and black dial and its standout Arab numerals give the Arcade Chrono Gent airs of a nostalgic yet futuristic watch, high-tech and pop art, serious and playful. Contrasts which are found in the counters, as if weightless in a constellation of indices and numbers.

They dance discretely around counters with a pleasing sensation of

All Arcade Chrono Gent models can be fitted with a steel, black

The Arcade Chrono Gent stands out from the other members of the family through its reworked case, horns and dials: the result is a more urban, more designer and more modern watch. Whatever the finish (black, black and grey or silvered and black dial), it asserts its strong personality without being too ostentatious.

leather or brown leather strap. However it is dressed, it is unrivalled class and elegance personified - Balmain class and elegance.


Madrigal Chrono Lady Oval

For the fifth time, Balmain is appointed official supplier for the future Miss Switzerland’s watch, Madrigal Chrono Lady Oval: three times more beautiful!

Balmain is offering a watch with three interchangeable straps for the first time. Beautiful woman multiplied by three! Quintessentially eclectic, elegant and original, the Madrigal Chrono Lady Oval is the ultimate expression of the different facets of the modern woman. And of feminine beauty, as Miss Switzerland will be one of its ambassadors. Elegant, sporty, relaxed, emancipated, devoted, cosmopolitan, seductive - all the facets of a modern woman found in a single day, just like a Miss. Which is why the Madrigal Chrono Lady Oval by Balmain beats at an eclectic rhythm. It is far more than a sports version of the Madrigal Lady Oval launched at the beginning of 2009. It embodies virtually three watches all by itself through its system of interchangeable straps. A first for the Maison de Saint-Imier. Balmain has beauty and dexterity marching hand in hand for a woman to shine whatever her mood or whim. A simple manoeuvre, without tools, and the strap is wedded harmoniously to the time-keeper. Steel, black or white leather - three chances for a woman to stand out rather than just one. Official watch for the future Miss Switzerland (to be crowned on 26 September in the Geneva Arena), the Madrigal Chrono Lady Oval enjoys playing with the effects over and above its astonishing versatility. Firstly, the effect of volume: its rounded crystal has an irresistible attraction for the fingers which caress it ceaselessly. Just like the case with its stylised curves, polished with the most delicate touch. Then the optical effect: the traditional arabesques, Balmain’s hallmark, seem to dance around counters like mesmerising flames. The Madrigal Lady Oval also plays with the effect of contrast: twinned with the mother-of-pearl, silver or black dial, the straps personify a watch that is both motley and engaging. Last but not least, the effect of charm. With or without its halo of 74 Wesselton diamonds, the new Balmain time-keeper makes all its wearers sparkle even more. Without necessarily needing to be Miss Switzerland.

Joli Monsieur Chrono

Power, strength, energy, vitality and contrasts. The new line of chronographs created by Balmain Watches asserts the masculinity of its wearer.

The contrast between the light and dark on the dial, the polished steel and brushed steel of the strap and the case and the round and rectangular shapes increase the tensions of this model from the Joli Monsieur collection. Even its name is an extraordinary allusion to the femininity of the models in the Jolie Madame collection. Brilliant. The Balmain Swiss watch brand understands the tastes of its male customers. It has always managed to add that definite masculine touch which makes its watches so appealing. This Joli Moniseur Chrono model captivates because it mirrors its wearers. It creates a sensation with its minute indices located on the bevelled edges of the dials. The rhythm and marking of time is presented in remarkable fashion. The details become apparent on the second glance: little by little the arabesques appear on the square second counter. Like modern man who does not reveal all his temperament on the first meeting. And the finish is immaculate, as is always the case in a Balmain watch. The details have been fine tuned meticulously under the traditional quality of Swiss watchmaking.


Timberland® Terrano Midsize The Terrano Midsize collection features three new models for 2010, each with 38mm diameter cases and date windows that replace the three o’clock marker. Each Terrano Midsize features a sturdy stainless steel case that makes for a cool contrast with their sleek black dials; outsized white Arabic numerals further the Terrano’s attention getting appeal. The strap of the Terrano Midsize is one of its most distinguished features with a choice of black, dark brown or light brown leather straps with wide cuffs and steel buckles that makes the Terrano a perfect choice for those who need ultimate reliability and precision in a casual watch that is perfect for outdoor activities.

Timberland® Steprock The latest additions to the popular Steprock line of watches are the highlight of the new Timberland® Spring Summer collection. With the addition of two cutting edge LCD displays, hybrid digital/analog dials and an array of cool new functions, timepieces from the Steprock line equip every day ‘adventurers’ with both functionality and style. The hallmark of the Steprock models is the combination of a classic dial with Arabic numerals and hour markers and the modern convenience of a digital readout with twin LCD screens. A variety of functions including World Time counter, Chronograph, Timer, Calendar, Day and Date counters and three alarms make the new Steprock watches extremely versatile and reinforce today’s trend towards practical personal accessories that double as fashion statements. Steprock watches offer 46mm case diameters with stainless steel cases and a variety of bezel and colour choices. This season, orange is a major fashion colour and Timberland® has incorporated this trend into one of its highlight Steprock models with a bold orange bezel set against a black dial that makes this timepiece stand out in the crowd. Two other Steprock models include stainless steel bezels and black dials with a choice of black or beige leather straps.

Of course we love vintage for its look – its familiar styling, worn-in feel, and timeless aesthetic. For its history– the way it conjures a story, carrying us right back into the glow of the past. But we also love vintage for its value. To us, vintage means quality, whether its natural materials, attention to detail, or those smart, simple designs made to last year after year (and decade after decade). Our all-new Fall Collection combines fresh, vintageinspired designs with artisan-quality craftsmanship. With style influences ranging from Contemporary Edge to Vintage West, our designers took special care to detail each and every piece to perfection – including stud and grommet embellishments, richly burnished leathers, and handbeaded accents. Each authentic design is not only crafted with a timeless look you’ll come back to season after season, but is qualitymade to last far into the future. Long Live Vintage.


City Stars Shop # 113: 0177 961 397 - City Stars Shop # 358B: 0173 310 612 El Korba: 2419 3030 - Golf City Mall: 0174 090 504 - Alex City Center: 0178 531 785 NY4847, NY4845, NY4846, NY4848

DKNY WATCH SPRING 2010 CITY IN BLOOM The spring 2010 dkny watch collection for men and women marks a spontaneous spirit with fresh colors, materials and a frenzy of pattern delivering the best of the season for the wrist. Underscoring the vibrant life of nyc along with the modern spirit of spring, men’s and women’s styles span the range of color from city neutrals to pop brights.

Translucent jellies, leather and silicon straps explode in colorful hues of clearwater, flamingo pink, lilac, sea blue, orange, sun yellow and grass alongside base colors of silver, gold, white or black. Brash, a vibrant scribbled graphic floral design straight from the runway is a sexy, expressive style for women.

113 the Epitome of cool and chic Materials and finishes are key in navy, silver, camel, black and brown for men. Articulating rugged yet effortless sophistication. Oversized square case shapes make strong tailored statements while the blend of ceramic and steel is the Epitome of cool and chic masculine design. Unexpected pops of color meets functionality, offering a creative collaboration that continues to inspire.

RITZ Tommy Hilfiger introduces its first plastic bracelet collection with the Ritz family of watches. Combining fine watch styling with the appeal of sport luxury, this innovative collection is fitting for any occasion. These must have timepieces are rendered in a 38 mm stainless steel case with white textured dials and Swarovski® crystal accents – plastic straps are offered in white, basic black, or sporty two-toned blue and white. For that ultimate look, Ritz is rendered with a tortoise shell printed plastic bracelet and gold plated bezel. Traditional stainless steel bracelet and gold plated steel bracelet versions are also available.

REILY This season Reily offers a high impact line of women’s sport watches designed for the active and athletic minded woman. The 40 mm stainless steel case frames a textured white dial accented with Arabic numerals and complimented by plastic bezels in an array of cool eye catching colors. Bold watch statements include multi-function movement, 5 ATM water resistancy, and bracelet molded silicon straps in white, pink or black. A fashion forward sports watch guaranteed to capture her attention this Spring!

115 DYLAN The Dylan sports watch for men Tommy Hilfiger is staying on track with its boldly new and innovatively designed men’s sport watch collection. The 36 mm stainless steel or rose gold plated rectangular case presents a white or black dial with multi-eye movement and colored bezels. Rugged styling features include a textured silicon strap with heavy gauge contrast stitching, a distressed brown leather strap or stainless steel bracelet version.

DAISY Fun and fashionable, Daisy is brimming with feminine charm and personality! The 36 mm round stainless steel case sports a white dial accented with artsy Arabic numerals and embellished with strikingly pink daisy accents. Also offered with an elegant mother-of-pearl dial set with SwarovskiŽ crystal hour markers and a uniquely rendered floral design in the center – stylish lizard or croco embossed leather straps in pearlized pink and white complete this charmingly feminine timepiece.

better every time.

The Response Sequence features a Shadow Race mode, 50-lap memory and a precision chronograph. Track your progress at-a-glance, and stay one step ahead of the competition.

Fossil Inc., Texas. Made under licence from adidas AG. adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group.

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PEACHTREE for spring 2010

Herzogenaurach, January 2010-sometimes reinvention is the best kind of innovation. During the fall of 2008 Adidas timing established their commitment to heritage with the launch of the retro-sporty PEACHTREE now just one year later we’ve decided f to take tradition sport one step further by transforming PEACHTREE with a plastic case and strap. featuring a polycarbonate case and a polyurethane strap, PREACHTREE comes equipped with 10-lap memory, chronograph , timer and alarm , making it the most functional fashion statement on the market. PEACHTREE will be available in Adidas originals stores and select

TOKYO for spring 2010

HERZOGENAURACH , January 2010 - Adidas has announced its latest Adidas originals watch collection TOKYO. The crystals in pink, blue and orange each lay over the entire case with a matte finish for a playful , sporty feel. And with three vibrantly colored renditions of white. TOKYO collection will be available in Adidas originals stores worldwide and select retailers January 2010

TORONTO for spring 2010 HERZOGENAURACH, January 2010 – Continuing the celebration of originality , Adidas has announced the addition of the Adidas originals TRONTO collection. The four – piece collection of masculine watches in monochromic black or white underline the timeless nature of the Adidas brand. Available in either 3-brand or chronograph movement, each features a squared, textured dial and the famous trefoil logo. The TORONTO collection will be available in Adidas originals stores worldwide and select retailers January 2010

CAMBRIDGE for spring 2010

HERZOGENAURACH , January 2010 – In keeping with the timeless tradition of sport heritage , Adidas timing is proud to present CAMBRIDGE, the first plastic analog in the line. CAMBRIDGE merges the traditional nature of style with a playful distinct design language, making it a fashionable force to be reckoned with. The CAMBRIDGE collection is available in Adidas originals stores and at select retailers January 2010

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BTC Watches News Magazine - 2nd Issue  

BTC Watches News Magazine - 2nd Issue