It’s time to believe in yourself.
Letter from the CEO
TONY PARKER. WILLIAM ANTHONY PARKER IS A FRENCH PROFESSIONAL BASKETBALL PLAYER IN THE NBA, ONE OF THE MOST TALENTED IN THE WORLD. HE HAS PROVEN THAT MEASURING 1.88 METERS IS NOT AN OBSTACLE TO REACHING THE TOP. TONY IS WEARING A TISSOT CHEMIN DES TOURELLES
Dear Readers,
AUTOMATIC WITH A POWERMATIC 80 MOVEMENT WITH UP TO 80 HOURS OF POWER RESERVE.
This year we celebrate with you another breakthrough in our business: achieving the ISO 9001:2008 Certification. After more than 85 years of operation in the Egyptian market and maintaining our position as market leader, this milestone increases our responsibilities and makes us more determined to achieve more and aim higher. Over decades in the market, we have acquired the sufficient knowledge of our clients’ needs and the time has come to raise the bar to a higher level with a certified, worldrenowned certification of quality control. The certification is another building block in BTC’s successful heritage, along with the opening of several stores, topped by our brand new LUSSO jewelry boutique – the first of its kind in Egypt. In the shadow of our continuous strive for success and leadership, we are pleased to announce the opening of new stores in several new hot spots in Egypt to make our products reachable for our clients everywhere. Our success and expansion plans are a result of deep commitment, dedication and true belief in our employees and their capabilities. Aside from several challenges on a macroeconomic level, we have been proudly able to continue our expansion and keep our promise to meet our clients’ full expectations and standards. To crown our success this year, we proudly put in your hands our latest BTC News issue for 2017; this is where you can browse through a collective overview of our respectable list of brands and their remarkable timepieces. Our new models come in different styles and budgets to meet every need and ensure our clients get exactly what they are searching for, all under one roof at BTC. We hope you take pleasure in our latest issue of the BTC News magazine and are delighted to welcome you to BTC’s world of watches…
TI S S OT WATC H E S .CO M TISSOT, INNOVATORS BY TRADITION
Ayman Nassif 2
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