BSU 4-15-15

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DN WEDNESDAY, APRIL 15, 2015

PLAYING FOR THE PEOPLE Ukelele artist spreads his love of music with other students on campus

THE DAILY NEWS

BALLSTATEDAILY.COM

SEE PAGE 4

University gradually eliminates old brand

tame the

flame

Flow artist expresses herself through eating, spinning fire

Ferguson begins moving away from previous school slogan ALAN HOVORKA CHIEF REPORTER | afhovorka@bsu.edu

MILLER KERN STAFF REPORTER

|

mskern@bsu.edu

w

Prospective students accepted to Ball State aren’t receiving the decade-old “Education Redefined” tagline on letters like students before them. Instead, they are getting the words “Student-Centered Learning” along with a university logo next to it that shows Beneficence and Ball State University. Joan Todd, a university spokesperson, said in an email “Student-Centered Learning” is not the new tagline of the university. She said nothing has been decided. Every year, the Office of Admissions at Ball State sends a set of letters to admitted students from the Office of the President, Office of the Dean and an existing student. BALL STATE’S These letters are of- REBRANDING ficial university corSam Waterson, executive respondence featuring vice-president and Ball State’s brand and creative director of RHB logo. Management Consulting, This year, however, said there are five general the university is using questions an institution a new template as they should look at when begin to refocus the uni- refocusing its brand. versity’s message and RHB Management Consulting is an brand, Todd said. President Paul W. Indianapolis-based Ferguson expressed an marketing agency interest in expanding specializing in education. immersive learning into Continued on page 5 the broader Ball State curriculum through the idea of an “Entrepreneurial Learner” during his State of the University Address in February. He focused on the idea of “student-centered learning.” Todd said the university is going through an evolution. The university has not hired an outside firm to help with the university’s brand refresh and there are no plans to do so at this time. The university’s transition away from Education Redefined makes sense, Michael Hanley, an associate professor of journalism, said. “So you are moving [the university] away from what it has been and perceived and defined in the past decade towards the strategic vision that [Ferguson] and the Board of [Trustees] has,” Hanley said. “It’s the perfect time to do that. It’s a very logical thing because he has a different vision.”

hen it comes to fire, most people have the reaction to stop, drop and roll. Kelzie Jo Selch, however, thinks “playtime.” “I really love fire and I’m not scared of it at all,” Selch said. Selch graduated from Ball State with a degree in glassblowing and she currently works at Be Here Now. About four years ago, Selch got into hula hooping. Shortly after, she incorporated fire into the hooping, becoming a flow artist. She also trails fire on her arms and holds it in her hands. “I’ve been playing with fire forever,” Selch said. Selch twirls her lit hoop around her arms, singeing off her arms hairs. She said she loves the adrenaline and the sound created by the rushing fire. See FIRE, page 3

TIPS FOR FIRE EATERS • Fire can burn the performers and the onlookers during fireeating. Avoid playing with fire in strong winds. The fire may blow toward onlookers or blow back into the performer’s face. • Never breathe in when a torch or fuel is in the mouth. The fuel or flames may burn the fire-eater’s mouth or throat and may even cause a lung to collapse. • Avoid the metal skewer of the torch as it is the hottest part and can leave burns in and around the mouth. SOURCE: juggling.org

See REBRAND, page 5 DN PHOTO ASHLEY DOWNING

MR. AND MS. COACH TALKS ANALYTICS, FAN PERCEPTION shares passion for BALL STATE Whitford numbers in presentation Winners crowned in annual bodybuilding competition

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MATT MCKINNEY STAFF REPORTER @Matt_D_McKinney

James Whitford doesn’t sleep for eight hours after he coaches the men’s basketball games. After each game, the Ball State coach gets emailed on/off statistics for the game — how the team performed with certain players on or off the court. “Somebody charges me $1,250 a year for that,” Whitford said. “I feel like that’s way too much. If we have some students who want to do that work, maybe we can

To view photo gallery, visit ballstatedaily.com

MUNCIE, INDIANA

TODAY IS TAX DAY. DON’T FORGET TO FILE.

CONTACT US

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BSU Dining has a meal plan for you.

THE PULSE OF BALL STATE

THE PULSE OF BALL STATE

doesn’t sleep for hours after the team’s games until he has gotten

See BASKETBALL, page 6 their performance statistics.

THE PULSE OF BALL STATE

VOL. 94, ISSUE 114

TWEET US

Receive news updates on your phone for free by following @bsudailynews on Twitter. 1. CLOUDY

LIVING OFF-CAMPUS? COMMUTING?

work something out.” In his presentation on the growth of advanced basketball sponsored by the economics department at Ball State, Whitford began by discussing the difference between points per game and points per possession, using Wisconsin and VCU as examples. Wisconsin uses an average of 64 possessions in its game, giving up 64 points. VCU allows an average of 75 points in 84 possessions. On its face, the basic numbers show Wisconsin has a better defense. Wisconsin gives up one point per possession. VCU gives up less than one point per DN FILE PHOTO BREANNA DAUGHERTY possession, meaning VCU’s defense is better, Ball State head men’s basketball coach James Whitford despite what the per-game numbers say.

FORECAST TODAY

Mostly sunny, windy

High: 64 Low: 52

2. MOSTLY CLOUDY

3. PARTLY CLOUDY

4. MOSTLY SUNNY

We’re under an influence of high pressure now, but low pressure will set in. Today is our only day in the 5 day forecast without much chance for showers or thunderstorms. -Ashley 5. SUNNY Baldwin, WCRD weather forecaster

Learn about our 2015-16 plans at bsu.edu/dining (Meal Plans

Meal Block 25 Meal Block 50 Meal Block 75 Meal Block 100 Any 5 Meals

6. RAIN

Off-Campus Students) 7. PERIODS OF RAIN

(Any 25 meals/academic year) (Any 50 meals/academic year) (Any 75 meals/academic year) (Any 100 meals/academic year) (Any 5 meals/week, $50 Dining Plus) 11. SNOW FLURRIES

12. SCATTERED FLURRIES

9. SCATTERED SHOWERS

$215/year $421/year $621/year $809/year $691/semester

10. DRIZZLE

13. SNOW SHOWERS

Add Supplemental Dining Plus to your plan at a 10% discount! 15. HEAVY SNOW

16. SLEET

17. FREEZING RAIN

18. WINTRY MIX

THE PULSE OF BALL STATE


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