Step 10 - Stay relevant Strategy is first and foremost about
alive and he wasn’t even paying
cash in the business that he was able
to pay himself, take a holiday, move
relevance. A business must always
As we worked through his financial
be relevant to its customers.
position, we created financial targets
Does the solution the business provides, still solve the problem the customer has?
to a better apartment and yes, even buy a TV.
to build a business that, in the first
Client A has big plans now. His
instance, at least survived.
business is thriving, and he has the
After only four months of targeted financial decisions, Client A had paid
steps in place to realise his passion and fulfil his dreams.
Are there alternative solutions?
back his credit card debt of $19,000
Client A is now in charge of his
Can the business prove its on-
and no longer had to ‘chip in’. The
going relevance compared to
business was still only just surviving.
that offered by its competitors?
Client A was still working long hours
About the author Darren Walsh is the Chief
The longevity of a business
and still wasn’t paying himself.
depends on its ability to critically
Now the business costs were under
and continually assess itself and
control, it was time to grow the
its flexibility to stay relevant to its
business. Client A was already
working as much as he could, and
An autonomous case study
nobody could sell like he could.
Client A has a simple business where
or the sales targets wouldn’t be met
(or at least, that’s what he thought).
it buys stock in at one price and sells it for another price. A common and
Client A had to be there all the time
simple business model.
More hard work wasn’t going to be
Client A, was following his passion
step up and take the load. His team
- the business he had wanted to establish since he was a teenager. However, there was a cost. Even though Client A was working hard and spending every hour of his working day in his business, he wasn’t making any progress. His drive was so great, he didn’t even own a TV as he didn’t want the distraction to stop him from
enough. Client A needed his team to needed purpose and focus so they could perform and be accountable. By implementing performance, expectation and outcome meetings, within just a few months, Client A was no longer the best salesperson (actually, he was now number four … and loving it!). Now Client A could grow, and grow
achieving his dream.
Financially the business wasn’t
For the next 18 months, Client A
adding up - this meant that Client A had to ‘chip in’ to keep his dream
achieved record annual and monthly sales, producing enough profit and
Strategist at Business with
Strategy. He is dedicated to
helping business owners get more return for their efforts. You can
learn more or contact Darren by accessing this link:
Spark Magazine The Fuel for Business