spark M A G A Z I N E
11 WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO + WHEN BEING THE ‘BL ACK SHEEP’ IS THE KEY TO BUSINESS SUCCESS WHY WE NEED TO REDESIGN OUR WORKDAYS THE HEALTH PARADOX HOW TO LIVE LONGER AND BET TER
ISSUE NO.18 AUGUST 2019
2 Spark Magazine is “The fuel for business”. The target audience is business people, with an interest in innovation, technology and new ideas. We provide the ideas, motivation, and inspiration for success.
MASTHEAD SPARK MAGAZINE Pow Wow Pty Ltd Level 7, 14 Martin Place, Sydney, NSW 2000, Australia
EDITORIAL Paul M Southwick firstname.lastname@example.org (+61) 424 70 40 10
ADVERTISING Paul M Southwick email@example.com (+61) 424 70 40 10
CREATIVE DESIGN firstname.lastname@example.org The information in Spark Magazine is of a general nature only and should not be relied upon for individual circumstances. In all cases take independent and professional investment, financial, tax and legal advice. Spark Magazine and all persons and entities associated therewith accept no responsibilities for loss or damage related to any inaccuracies, errors, or omissions in the magazine, or reliance on anything in the magazine. The views expressed in the magazine are those of the authors and do not imply endorsement by Spark Magazine, its controlling entity or associated persons. Similarly placement of an advertisement in the magazine does not imply endorsement by Spark Magazine its controlling entity or associated persons. In some cases journalists writing for SPARK Magazine may consult to or provide corporate writing for companies mentioned in articles. The journalists or Spark Magazine do not accept payment from companies to cover or include them. ©2019by byPow BSI Services All Rights Reserved. ©2015 Wow PtyPty Ltd.Ltd. All Rights Reserved. Reproduction Reproduction in whole or permission in part without permission is in whole or in part without is prohibited. prohibited.
CONTENTS A CCELERATE YOUR GROWTH 6
11 WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO 8
HOW TO BUILD A SOCIAL MEDIA PRESENCE THAT DRIVES IMPACT AND RETURN 44
HOW TO GET RESULTS ON LINKEDIN 14
MICROPRODUCTIVITY - MAKE SMALL CHANGES TO CREATE HUGE LEAPS IN PERFORMANCE 48
BREAKING THE CYCLE OF POVERTY AND INTER-GENERATIONAL ABUSE 18
OBSESS OVER YOUR CUSTOMERS NOT OVER YOUR COMPETITORS 52
REVOLUTIONISING IN REALTIME: MOBILE FIELD SERVICE APPLICATIONS 22
SIMPLE STEPS TO DESIGN YOUR PERFECT WORKDAY 56
3 GOOD REASONS TO START WITH HEART 28
THE 5 STEP PLAN TO A WINNING SOCIAL MEDIA PRESENCE IN THE FINANCE SECTOR 60
WHEN BEING THE ‘BLACK SHEEP’ IS THE KEY TO BUSINESS SUCCESS 32
WHY WE NEED TO REDESIGN OUR WORKDAYS 64
WHEN THE HEART DRIVES THE BUSINESS 38
THE HEALTH PARADOX - HOW TO LIVE LONGER AND BETTER 68
The articles in Spark Magazine are of a general nature only. Always seek independent financial, investment, tax and legal advice.
Bring your growth plans to life with a BBG Business Growth Bundle JOIN BUSINESS BUILDERS GROUP
W E LC O M E
T O S PA R K M A G A Z I N E SME OWNERS WELCOME FOCUS ON PUBLIC SECTOR REFORM SME owners and their advisers will welcome the signal by Prime Minister Scott Morrison of immediate and sweeping reforms to the public service “to make mandarins more accountable and ensure they are serving the “quiet Australians.” With so many serious fails in the last few years, including the regulatory bodies overseeing the banking and finance sector, aged care sector, gambling industry, Human Services’ Robocall, and who could forget the ATO debt collection scandal, such a review is timely. The recent US$7 billion fining by US authorities of Facebook, and even then, they were accused of being too lenient, has highlighted the timid and almost incipiently weak nature of public service bodies that are meant to protect Australians. Taxpayers have every right to expect that the public service is innovative,
efficient and progressive, not regressive, turning a blind eye, or condoning wrong doing. Prime Minister Scott Morrison was reported in The Australian as saying “My view of the public service is straightforward: respect and ¬expect — respect their capabilities and expect them to get on board and implement the government’s agenda.” The Prime Minster, a former civil servant, appointed himself to the role of Minister for the Public Service, so voters will have high hopes for real progress. With the government recoding a record support of respondents in the first postelection poll, and having passed key legislation on tax cuts, foreign fighters, and perhaps soon union reform, Australia is finally heading for a period of stability so desperately sought by voters. That will be good for business certainty too.
Paul M Southwick Editor
ACCELERATE YOUR GROWTH Business Builders Group (BBG) helps business owners, leaders and entrepreneurs like you, to accelerate your growth by: •
Assisting you to identify and make critical business process improvements
Making you a more effective business Manager and Leader
Facilitating a steady flow of warm referrals and business introductions
These outcomes are achieved through a unique combination of professionally-facilitated Business Forums, Mastermind Lunches, Gala Events and 1/2 Day Workshops; where you will:
Learn: discuss topical business issues, perfect your sales pitch and acquire new skills;
Collaborate: exchange ideas, problem solve and identify new business opportunities; and
Grow: your business network, your referral base (and ultimately) your revenue and profit.
MELBOURNE GROUP UP AND RUNNING BBG has set up a bbglinkedin+forum in Melbourne at Race Party with ~20 new members. In future issues we will carry stories by the Melbourne group members. In the meantime, here is a list of the members and a profile of one Michael Bartura.
MEMBERS Noirin Mosley from Race Party - v connected Doyle Buehler - digital strategy Caylene Vincent - hr workers comp - written a book Martin Haak - it cybersecurity expert Eric Bigalk - marketing Steve Lazar - property educator Rana Kordahi - sales trainer for non-sales people Peter de Boer - engineer - built something amazing for manufacturing Marion and Ekkehart Mundana - health and well being
Jenny Boyman - Marketing Irwin Hua - web dev and digital Emma Sidney - singer, digital strategist , entrepreneur Michael Bartura - life coach Bill McLellan - leadership coach Daniel Tai - accountant Naaman Shibi - IoT Kane Minkus - International successful speaker George Gismadakis - business strategy and digital transformation Diana Nguyen - actress and travels world with LinkedI
BBG MELBOURNE MEMBER PROFILE - MICHAEL BARTURA Michael has been involved in lifestyle education, health, and wellness promotion and organisational development since the Eighties. With close to 20 years of management experience in four continents, he brings to the table a well-refined cross-cultural team/community building capacity and leadership acumen amassed in both Non-Profit and business contexts. He has extensive experience in Mindfulness practices and delivers insightful and engaging group work through nondenominational science-based methodologies. In earlier years, Michael worked as a therapist and a workshop facilitator in clinics and centers in Australia, UK, the US, and Canada. Later, he undertook senior managerial roles in international businesses and charities. In recent roles, he was a manager for the East-West Learning Centre in Singapore in which he focused on designing platforms to deliver an integrated Mind-Body approach to leadership education, and later was the CEO of TeamUp in Thailand which delivers online group coaching for not-for-profits. Here in Melbourne, he teaches seminars and workshops for the School of Life; is responsible for strategy and business development for a start-up called ODIS Technologies, and runs his own coaching practice for executives and start-up teams. www.positiveneuroplasticity.com | www.teamup.co
REASONS TO CONSIDER JOINING BUSINESS BUILDERS GROUP
business issues that are keeping you awake at night.
HIGHLY SKILLED facilitators run each Chapter and will
KNOWLEDGE SHARING between members of your Chapter will
point you in the right direction for additional training
help you build your skills and contact.
and support, if required.
REFERRALS MADE EASY by a best-of-breed mobile app. Send
TRAINING PROVIDED to help you get your business
and receive leads with just three taps.
referral-ready and maximise your lead conversion rate.
SELECTIVE MEMBERSHIP screening to place you in a group of
ONLY 3 HOURS A MONTH of your time required (of
complementary non-competing businesses.
which only 1.5 hours fall inside normal working hours).
DEVELOPMENT PATHWAYS available to assist with further
MORE LEADS. Delivered by our structured referral
training and development. For you and your staff.
process, training and best-of-breed tools.
AFFORDABLE. At less than $4 a day your membership will cost
PROBLEM SOLVING provided to help you address the
less than the price of a cup of coffee.
by Danny Vandine
WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO 1. CREATE ENTERTAINING, INTERESTING & FUN VIDEOS! Content marketing videos are a great way to position yourself as the industry leader. Create a series of videos about business topics that you are knowledgeable about. (Make sure that they are things that your target audience will be interested in too!) Offer some tips, tricks and advice that will stand you out as the go-to expert in your market. Look for an interesting angle. Be professional but try not to act too serious (to the point of boring) and have some fun.
meeting in stylish clothes? Do you
corporate branded TV channel.
use professionally branded business
YouTube is the 2nd biggest search
their website and landing pages to
cards and other presentation
engine in the world, and is owned by
promote and explain their brand. You
material? Why should your videos
Google (who we all know is No1), so
can also put different videos on each
look any less loved and cared for?
spend some time on setting up your
section of your website to showcase
These videos are ambassadors for
channel properly with your logo,
the range of products and services
your organisation, working hard 24/7
branding and business description.
that you provide. Host your videos
in a global marketplace. Treat them
Here’s a couple of other quick tips
on YouTube (great for SEO) or Vimeo
below about playlists and keyword;
(add free) and use the embed codes
As a minimum your videos should
(a) You can group your videos together into playlists to make them easier to find and share.
MAKE PROFESSIONALLY BRANDED VIDEOS Do you attend a business
have good camera composition, lighting and sound. Check your corporate brand guidelines for the correct use of logos, font, images and colours too. Shooting on green-screen lets you add a custom
SET-UP A BUSINESS YOUTUBE CHANNEL. Think of YouTube as your
(b) Add strong keywords to your title and description to make them search engine friendly.
EMBED VIDEOS ON YOUR WEBSITE AND LANDING PAGES
Every business should have videos on
to showcase them on your website. Case study videos and customer testimonials videos are very powerful ways to tell your story and provide social proof by letting your customers tell their story and recommend what they value most about your products and services.
Studio option in Sydney for many of
(c) Share your YouTube channel and video links on your website, social media and blogs.
our clients at UpsideDown.
Check out how we’ve set-up our
their peers and 70% of people
YouTube channel for UpsideDownTV.
will trust a recommendation from
branded background in the editing. We provide a Mobile Green Screen
According to Nielsen, 92% of people will trust a recommendation from
someone they don’t even know.
integrate text, images and longer videos together more seemlessly on the one platform. IGTV also lets you now upload video directly from your laptop or desktop rather than previously just from your phone or tablet. Hopefully this new upload feature will roll out across the whole of Instagram as this is definitely a game changer for us!
ADD VIDEO TO YOUR LINKEDIN PROFILE
UPLOAD YOUR VIDEOS TO FACEBOOK You can post your YouTube
You can embed and upload
CREATE VERTICAL VIDEOS FOR INSTAGRAM
video to your Linked in profile, posts and articles. You can also create Linkedin pages for company and services and add videos to your posts here as well. The potential to use
Instagram TV (IGTV) has arrived
video on Linked in is currently very
people to your Youtube channel but
and is already changing the video
under utilised by most companies
you should also upload your videos
landscape. IGTV lets you upload
and organisations so there is a big
directly to Facebook as well. The
your videos as widescreen (1920
opportunity here to get ahead of
reason for this is that your Facebook
x 1080 pixels) but the new trend
your competition in this fast growing
videos will then autoplay in peoples
for video now on Instagram TV is
social media space. (See image below
facebook feeds where as the
portrait (1080 x 1920 pixels) because
how I’ve embedded videos into
YouTube video link will only show up
that’s how we all hold out phones as
the about section on my Linkedin
as a still image and link. Facebook
standard. Of course this does create
also favours showing video more
a challenge (from a video production
often than just text and images so
point of view) when trying to make
your Facebook videos will reach
and re-purpose videos for use on
more people too in both organic and
multiple social channels. For this
also paid boosted posts. Facebook
reason advance planning of your
videos are however shown without
video shooting style in relation to
audio as default until you click on
social media channel distibution is
It’s not really rocket science that
them so it is also worthwhile to add
now even more important than ever
you can (and should) insert your
subtitles or other key text to your
because different shots will work
video links everywhere you can.
better in landscape than in portrait
With so much social media going on
and you will also lose quality if trying
these days it’s getting harder to cut
to convert from one aspect ratio to
through the static. The good news
the other in post production.
is that you can multi-purpose your
video links on Facebook to take
Of course you can post videos to your personal Facebook Page but you should also set up Facebook business pages too. You should also
On the plus side Instagram TV
check out relevant Facebook groups
now offers brands the chance to
or even start your own.
USE VIDEO IN YOUR EMAIL SIGNATURE, NEWSLETTERS, BLOGS
videos in different ways including
audio and text excerpts too. This blog itself is also a good example of how you can easily link to different videos on your website,
SHOW VIDEOS ON YOUR PHONE, TABLET OR LAPTOP
Do you show videos on your phone
YouTube channel, Facebook pages,
to family and friends? You can do
Vimeo, LinkedIn, Instagram and
the same In a business environment
more. “Google my business” is an
with your promotional videos.
important one to check out too.
The main thing to consider (apart
Of course you can also track and measure your video’s effectiveness on most social platforms. Mailchimp is a great free resource for sending custom branded newsletters. Not only that, it also shows you exactly who opens your email newsletter, how many times and what links they actually clicked on. Videos gets much higher click through rates than images and text alone however many people still won’t click on your video link regardless of how good you think it is. Test and measure
to ask questions and provide extra information about your products and services. With a bit of luck you may even close the deal.
sound may not be as easy to hear in
a noisy environment like a cafe. For
work for short videos without sound
this reason showing edited videos
eg a video screen recording of an
that have strong visual elements and
online process. Something visual (can
supportive text or subtitles may help
include animated text) that will work
keep your audience more interested
well in a loop. We use animated gifs
and entertained. The strength of
on our website to attract attention
your video to maintain an audience
because they automatically play
without sound is worth considering
in a loop on all browsers including
anyway because Facebook and
from keeping your videos short, entertaining and relevant) is that the
Instagram play videos without sound as the default before you click.
with different copy and thumbnails
Perhaps the best thing though about
(also try animated gifs) to improve
showing people your videos face
the overall success of your online
to face is that you can get instant
feedback plus you get the chance
TURN SHORT VIDEOS INTO ANIMATED GIFS
We love animated gifs but they only
SOLVE PEOPLE’S PROBLEMS WITH YOUR VIDEOS!
As a general rule talk about the main
The author Dani filming with the client
business problems that you solve
worked on television commercials
and how your service helps your
and corporate communications. High
customers achieve this. Don’t forget
production values are paramount to
to put a call to action at the end
of your videos. There’s no point in
Danny now manages the video
telling people that you can solve
production department at
their problem if they don’t know
UpsideDown. As his own company,
where to find you.
he enjoys directing the whole
If you would like help in creating
process on behalf of clients -
professional on-brand videos for
filming, editing and animation for
your organisation please email us or
commercials, on-line business
communications and social media video. He finds the production process creatively satisfying and
About the author Danny has 20 years’ experience working in Sydney and London as a director, cameraman and
enjoys walking clients through a process which is often new for them, but which can also shed light on their business goals.
editor on TV drama, news, sports,
For Danny, it’s all about getting an
documentary, music, lifestyle and
insight into client’s businesses and
entertainment. Celebrities that he
telling their story visually so that
has filmed include Jennifer Hawkins,
potential customers and partners can
Robbie Williams, Ronnie Corbett,
connect with confidence.
Michael Caton, Glenn McGrath, Jeff Fenech and Bob Hawke. He has also
by Sue Ellson
HOW TO GET RESULTS ON
With over 10 million Australians now on LinkedIn and 5.5 million Australians as active monthly users, now is the time to revise your LinkedIn Business Strategy
s a busy business
this cheat sheet
owner or manager,
making the best use
of your time on social media is essential. Here are the main reasons I believe that LinkedIn is a valuable resource: •
Secure Google Search Results
linkedin-profile-updates-cheatsheet-sue-ellson/ and understand the business case here https://www. linkedin.com/pulse/business-caselinkedin-sue-ellson/
who don’t want to be messaged (Unsync here https://www.linkedin. com/mynetwork/settings/managesyncing). If you haven’t adjusted your Communication Settings, you may be getting far too many emails from LinkedIn (Change your options and frequency here https://www.
2) Update your Company Profile
Is your LinkedIn Company Profile
If you want to do some updates to
fully completed with the correct
your LinkedIn Profile but don’t want
information that is congruent with
to announce it to the world, change
Research and approach key
your other social media profiles?
your setting here https://www.
decision makers and future
When prospective clients complete
their due diligence, they will check
broadcast. If you don’t want to
you out and you need to have a good
receive Notifications about people’s
quality online presence. You may
birthdays or work anniversaries, go to
also like to think about how your
Engage with relevant content
employees can support your business
for professional knowledge and
on LinkedIn too. Remember, it is not
choose Network and turn them off. If
what you know or who you know, it
you want people to Follow you rather
is who refers you and how they can
than Connect with you, change the
and patience, you also need to know
verify your authenticity.
setting here https://www.linkedin.
the quickest ways to achieve results
on LinkedIn – so let me explain…
4) Set realistic objectives for
1) Update your LinkedIn Profile
publishing Posts and Articles
I know for a fact this is what you
In reality, if you Liked, Commented or
Shared other people’s content once
don’t want to do either! But you are
a week, Posted in the Newsfeed once
doing yourself more harm than good
3) Change your Settings to avoid
by not making an effort to have a
unwanted correspondence and
great photo, background picture,
for your name or business name •
Build your network and maintain relationships
Publish articles that can appear in Google Search Results
However, if you are short on time
don’t want to hear and you probably
keyword driven, achievement summary and fully completed LinkedIn Profile. It will reduce your conversion rate, your appearances in search results and your number of views. Take the time to go through
a month and wrote three Articles a year, you would probably be more active than most of the 5.5 million average monthly users in Australia!
Busy people don’t have time for
Strategically engaging with other
multiple messages from LinkedIn.
people’s content is sure to help you
If you have synced your phone or
and your reputation in the online
email address with LinkedIn, you
world (a good engagement ratio is
are probably messaging people
12:1 – you engage 12 times, you post 1 time).Sure, video content appears
to be more popular at the moment, but limit that to a maximum of 118 seconds long to increase the chance of it being watched to the end. Use images that are created in a landscape direction (not portrait) and select images that have one or more faces and tell a story in their
to navigate, these matters need
engagements. Direct referrals make
own right. Incorporate hashtags (#
to be addressed first. You also
up at least 30% of my business (either
subject), tags (@ names) and even
need to abide by the LinkedIn User
direct from a client or by maintaining
emojis (if you are on a desktop or
a relationship and leading to an
laptop, copy them from http://
outcome at a later date). Other
getemoji.com/) in Posts. Make an
particular, the Do’s and Don’ts in
articles on the topic of LinkedIn can
effort to Search Engine Optimise
Section 8. This means that you can’t
be found at https://www.linkedin.
your Articles so that they can
have someone else managing your
generate lifetime digital asset value.
LinkedIn Account for you from
activity/posts/ and https://sueellson.
another location, you can’t use
automation tools and if you send too many Connection requests to people you don’t know, you risk
About the author
having your account deleted without
Sue Ellson BBus MIML MAHRI CDAA
notice. Think very carefully about
ASA MPC WV is an Independent
your true target audience and just
LinkedIn Specialist, Trainer,
reach out to them and do not, under
Consultant and Author of four books
any circumstances, spam or annoy
including ‘120 Ways To Achieve Your
Purpose With LinkedIn.’ She attends
between one and four events every
week both online and offline to keep
5) Be very clear about how to
herself up to date with the latest tips and trends. She teaches various
generate Leads, Sales and Results
courses on LinkedIn, Social Media,
If you have a website, make sure
For the record, I am still using the
Search Engine Optimisation and
it WORKS before you start trying
Free version of LinkedIn and attract
WordPress at the Centre for Adult
to use LinkedIn to generate Leads,
multiple opportunities directly to
Education (CAE) in Melbourne and is
Sales and Results. If your contact
me. I currently have over 1,400 views
a Career Development Practitioner.
details aren’t visible, if you don’t
of my profile every 90 days and
Sue welcomes quick questions
explain how you can help people,
appear in over 700 search results
via email@example.com and
if your website takes more than
every 7 days. Quality posts attract
connections on LinkedIn at https://
three seconds to load or is difficult
10,000 views and more than 100
18 by Ivan Kaye
BREAKING THE CYCLE OF POVERTY AND INTERGENERATIONAL
We had an amazing BBG Innovation session with Anne Marie Elias on “innovation - disrupt or be disrupted.” Anne Marie’s passion is “social justice” and over the years she helped develop a social enterprise incubator at “New Horizons” called “unboxd.”
ew Horizons specialise in supporting people with disability, mental
health concerns, those who are aged, people at risk of homelessness, humanitarian entrants, youth, and indigenous Australians with advice, connections and services. The discussion led to the pain of many indigenous communities around Australia and how we can help “break the cycle” of poverty and generational abuse. A little bit of digging and research on LinkedIn brought me to a post by Gayatri Agnew who shares the five qualities that make the world a “more high opportunity place” 1. Good schools, 2. Greater levels of social
cohesion, 3. Many two-parent families, 4. Low levels of income inequality,
and 5. Little residential segregation, by
either class or race. The list is suggestive, but hard to interpret he says. The post took me to a link by a fascinating fellow called Raj Chetty who has found that opportunity
does not correlate with many
excelled, travelled to a nearby
traditional economic measures, such
college every day by bus to learn
as employment or wage growth.
chemistry - starting her trajectory to
It’s about “social capital” he says .
medicine and became a doctor.
“#socialcapital is about the set of connections that ease a person’s way through the world, providing support and inspiration and opening doors.”
“Why do you send her there? What use would a medical degree be to a stay-at-home mother?” asked her father.
A fascinating story of how the “poverty cycle was broken” which has
In 1962, Anbu married Veerappa
guided Cherry to his life’s work.
Chetty, a brilliant man from
A man whose mum Anbu, came
Tamil Nadu whose mother and
from a family of five siblings in the
grandmother had sometimes eaten
southern tip of India - Tamil Nadu,
less food so there would be more for
constrained by her poverty ridden
community, where men would travel
Anbu became a doctor and
to earn a living for their stay at home
supported her husband while he
mums and families.
earned a doctorate in economics. By 1979, when Raj was born in New
As she was finishing high school - a
Delhi, his mother was a paediatrics
local tycoon in the village decided
professor and his father was an
to open a college in his house, to
economics professor who had served
educate his children.
as an adviser to Prime Minister Indira Gandhi.
Anbu attended, learned English,
Raj (then 9) and his family moved
90 percent chance of earning
to the USA, topped his class, moved
more than their parents, but for
to Harvard, earned a doctorate in
children born four decades later,
economics and at 28 was offered
that chance had fallen to 50
tenure. In 2012, he was awarded the MacArthur genius grant and a year
economist under 40. (He was 33 at the time.) In 2015, he launched his own research and policy institute at Harvard “opportunity Insights” , with funding from the Bill & Melinda Gates Foundation and the Chan
one of the country’s leading urban economists, “is not if he will win a Nobel Prize, but when.”
chance of reaching the top fifth.
Dozens of the nation’s elite
A black boy born to a wealthy family is more than twice as likely to end up poor as a white boy from a wealthy family.
CHETTY’S WORK ON BREAKING THE POVERTY CYCLE
The objective of the Institute is to
Chetty’s work using big data and
hopefully Australia and Africa can
millions of data points - is about how
learn and benefit from this research).
one can break the cycle of poverty and “generational abuse” in America. Some insights (or “Chetty bombs”) from his studies include: •
Children born in 1940 had a
valuable to the planet Earth.
household income had a 10.8%
family income. •
more pervasive than the USA - and be
Here’s the link that inspired this article:
in the bottom 60 percent of
the most influential social scientist
I believe that this research will be far
to a family in the bottom fifth of
the 1 percent than from families
Chetty now 40 is considered to be
Raj,” says Harvard’s Edward Glaeser,
In Salt Lake City, a person born
colleges have more children of
of his generation. “The question with
In Milwaukee, the odds were 5% •
manipulated. Chetty’s big-picture goal is to revive the
happen to grow up. •
if it can be understood, then it can be
Chetty created a map of the USA prospects depend on where they
awarded to the most promising
precision, then it can be understood;
percent - why? showing the people’s financial
later the John Bates Clark Medal,
mobility can be measured with enough
break the “poverty cycle” - (and
Despite the dismal track record, Chetty is optimistic that social scientists can fix the problems they articulate in journals. “If a phenomenon like upward
22 by Naaman Shibi
REVOLUTIONISING IN REAL-TIME: MOBILE FIELD SERVICE
Mobile Field Service Applications are used across all industries, no matter where businesses are located. From Engineers to Laboratory and Lift Technicians, Environmental Health Officers to Maintenance Coordinators and Facilities Managers. These paperless applications remain crucial to improving performance, saving time and money while increasing future business opportunities.
obile Field Service
Offering many benefits to all parties
By implementing an automated
Applications are used
involved – from the customer to
mobile strategy and solution,
across all industries,
your back office, your technicians
businesses have seen increases in
no matter where businesses
and even shareholders – automation
core areas of productivity (27%),
are located. From Engineers to
will allow for immediate, timely and
customer satisfaction (19%) and
Laboratory and Lift Technicians,
overall revenue (17%).
Maintenance Coordinators and
With 40% of the workforce being
The partnership between
Facilities Managers. These paperless
mobile and two-thirds of these
automation and Mobile Field Service
applications remain crucial to
people owning a smartphone, taking
Applications offers users outstanding
Environmental Health Officers to
opportunities for their business’
MOBILE FIELD SERVICE APPLICATIONS:
development, not just now but long into the future too. Examples include:
SUITABLE FOR ALL BUSINESS SIZES, MOBILE SERVICE FIELD APPLICATIONS OFFER A PORTABLE, PAPERLESS, READY TO USE SOLUTION FOR THOSE
WHO WANT TO TRACK, MONITOR AND MAINTAIN HIGH STANDARDS
BOTH IN THE FIELD AND THE OFFICE
Removal of manual data entry to minimise potential human errors and time delays
Process visibility will diminish
improving performance, saving time
advantage of our ‘mobile society’ is
opportunities for errors, no
and money while increasing future
crucial in advancing business...
matter the scale.
• BENEFITS OF A MOBILE FIELD
The point of difference in choosing
Prioritise corrective actions by risk level.
the right application for your
Keep data safe and accessible with Cloud storage.
business comes when considering
Introducing a mobile field service
the ability to customise to your
application can offer your business
delivering real value and those
organisation’s needs. Be it meeting
outcomes ranging from increased
that require improvement. By
industry standards, the ability
business productivity, revenue and
creating an actionable list from
to access data off-line or the opportunity to provide quality reporting on a custom-built list of assets. By automating your systems, you
TECHNOLOGY NEEDS TO HELP LEADERSHIP MAKE INFORMED DECISIONS AND HELP THE FRONT LINE EXECUTE THE TASK AT HAND, WHILE ALSO HAVING VALUABLE INTERACTIONS WITH CUSTOMERS. STATE OF SERVICE MANAGEMENT IN 2016: EMPOWER THE DATA-DRIVEN CSO (2016), ABERDEEN GROUP
are removing the guess work, simplifying processes, all while
customer satisfaction through to
this information, potential issues
ensuring compliance when and
a decrease in response time, and
can be solved before they arise.
service calls per visit.
This paper will take you through the
Among the key benefits of Mobile
process of understanding how the
Field Service Applications is their
technology of Mobile Field Service
ability to automate inspections.
Applications benefits the user, and
Automation simplifies processes,
those around them.
streamlines tasks and ensures compliance throughout an organisation.
Ensure compliance with industry standards.
Simplified compliance activities.
access to data no matter your
Store and access information •
Streamlined customer service.
based on comprehensive and
costs down, allow for quick
Tasks prioritised dependent on
access to data no matter your
location, urgency. •
location. Increased knowledge –
Visibility and transparency throughout process.
management ensuring customer
spot (eg ordering parts) resulting
customer history ensuring more
expectations are met and/or
in less repeat service calls
efficient and timelier customer
Store information on the Cloud
to allow for easy, real-time
Ability to make immediate and
performance and processes promoting continual
ensure prompt customer service and rescheduling when required.
– Data can be easily extracted
customer history to ensure
and presented in a meaningful
resources, time and save money.
the right solution can be
way. Consequently, the ability
Increased visibility of processes
implemented immediately and
to drive efficiencies in the field
with minimal hassle.
and behind the scenes, update
Tasks can be completed on the
processes while understanding
this allows for better workflow,
spot, for example automatic
where, when and how changes
reduced downtime as well as
ordering of parts and scheduling
are able to be made becomes
the ability to mitigate potential
future inspections. The result
an easy, smooth and natural
risks to the organisation
being jobs are completed in a
Prioritise actions in accordance with business needs, technician
timely and efficient manner. Dynamic data collection
THE IMPORTANCE OF
availability or customer
resulting in opportunities for
UNDERSTANDING WHERE YOU ARE
change in real-time.
NOW AND WHERE YOU WANT TO BE
Technicians and office staff use
the same application to maintain data integrity. •
the touch of a button.
Before you begin to delve into the
Prompt response time –
hundreds of applications available
customers now expect to be
in the area of Field Service, it is
documentation, forms to ensure
kept informed and provided with
important to understand where your
the information collected
prompt and accurate advice and
business sits now, and where you
provides the required level of
solutions. Those unable to offer
envisage your business developing
this will simply be left behind.
and growing in the future. This is a
Making faster, better educated
process that is crucial in assisting you
to choose the optimal product or
service for your organisation.
Control and implement
Instant, accurate information at
processes as required to take company into the future. •
Increased business intelligence
Technicians have access to
areas of the business. In turn,
improvement . •
and maintenance will free up
that may not be linked to wider
Constant measurement of
See where technicians are to
PROCESS MANAGEMENT AND Elimination of manual data entry
Real-time results data for increased visibility and forward
Tasks can be completed on the
technicians have access to
access no matter the location.
Optimise technicians’ schedules based on their locations, skill
Make instantaneous decisions
from the Cloud to keep implementation and instant
Store and access information from the Cloud to keep
PERFORMANCE AND DELIVERY
Obtaining feedback from all staff
costs down, allow for quick
Deliver optimal service in
that may use the software will ensure
while complying with industry
you hold a complete picture before
implementation and instant
shortlisting features you would like to see. Features required will differ
ensuring compliance with industry
Is there any other software that
between departments, as will the
you will need to integrate? (eg in
importance of each feature to the
3. How important are off-line
How would you prefer the data
to be stored? (eg in checklist)
What applications are currently
department’s day-to-day activities
and KPI’s. • Before shortlisting the key features you’d like to see, try to map out
your complete business process from start to finish, including in-field
transparency and reporting?
4. What platform and devices will the
What are your must have and
software run on?
processes. You may wish to consider
nice to have features? (eg in
some of the following points:
How important is data security,
Who will use this software,
13 POINT BUSINESS PRIORITIES
where and how will they use it?
Tip: Look at what hardware you
(eg in checklist)? •
currently have, would you like to run
How important are off-line
Map out your complete business
your inspections from these devices?
process from start to finish, including
Or would you prefer to invest in
What platform and devices will
in-field processes before starting
What are your top three
1. Who will use this software, where
5. What are your top three priorities
priorities for software
and how will they use it?
for software functionality?
How will you measure ROI?
6. Where is most of your revenue
Where is your revenue coming
the software run on? •
from today? •
What areas would you like to
coming from now? 2. What is the current process for 7. How will you measure ROI?
CHOOSING THE RIGHT SOFTWARE,
12 QUESTIONS TO ENSURE YOU
CHOOSE THE RIGHT SOFTWARE
PRODVIDER Using your business priorities
8. What areas of your business would
checklist and processes map, narrow
you like to improve? Why?
down the key functionalities you
got in mobile technology and
Compliance with industry
require from your software and
provider. Suggestions might include:
Customer service and satisfaction
On and off-line access
Service calls per visit
Customisable functions (eg
Productivity and efficiency
Cross platform solution
Painless integration with existing
you will need to integrate? •
How much experience have you
2. How do you stay up to date with changes in technology?
9. Is there any other software that
Easy to navigate
3. How recent is the current version of your software? 4. How often are updates made to the software, are these updates included in the price? 5. What devices and platforms will the software work on? 6. What level of customisation can you offer? 7. What software is compatible, or
can this software be integrated
10. How would you prefer the data
Assign work orders
into other applications we are
to be stored?
Access to job information/ work
using? 8. How quickly would you expect
Data capturing methods
9. How long does roll out take?
11. What applications are currently
Speech to text
10. What training do you provide?
11. What ongoing support is
Ability to take and store photos
Storage of multiple process
Excel spread sheets
12. How important is transparency and reporting?
us to see ROI?
available? 12. Who can provide a referral? Understanding their experience in
No reporting required
Somewhat regular reporting
and how the product will fit are
crucial for success all round.
Regular reporting required
the field, their product specifications
Many organisations will offer a
13. Features list
complimentary demonstration of
Access to data off-line
Support across multiple
their product, this is a great way
platforms and devices
to gain a better understanding of
Regular software updates to stay
features and benefits that may assist
ahead of the game
and grow your company toward a
Limited number of assets
Take time to understand business
very successful future.
Unlimited number of assets
The final step of the process will
Naaman Shibi is a General Manager
Speech to text
include drawing up some questions
with Pervidi software- paperless
you would like to ask providers.
needs About the author
28 spark magazine
by Odile Faludi
GOOD REASONS TO START WITH heart “Speak when you are angry and you will make the best speech you will ever regret.” Ambrose Bierce
onversation it is a tricky
The only person we can continually
subject. Two egos, two
inspire, poke and change with any
minds, two hearts have a
degree of success is ourselves.
Second, clarify what you really don’t
heated debate and head for
The Power of And.
want. This is the key to framing the
a collision. How do you find a place
of the workload.”
“and” question. Think of what you are
of mutual purpose? The place where
Brilliant communicators understand
afraid will happen to you if you back
both sides feel like they are winners.
the “Genius of the word And” –
away from your current strategy of
continuity and change can sit
trying to win or stay safe. What bad
Those who are skilled with dialogue
together. When sharing ideas there
thing will happen if you stop pushing
will always start with their heart in
doesn’t have to be a winner or a
so hard? What horrible outcome
the right place. That keeps motives
loser in a conversation. New York
makes game playing an attractive and
honest and thoughts on track when
Bestselling authors, Patterson,
sensible option? For example, “What
speaking. When conversations
Grenny, McMillian and Switzler in the
I don’t want is to have a useless and
become crucial most people resort
book, Crucial Conversations explain
heated conversation that creates bad
to flight or fight techniques to
the important and ever-elusive and.
feelings and doesn’t lead to change.”
overcome the stress. They either
Here’s how this works:
say absolutely nothing or do
Third, combine what you really want
everything to avoid the subject or
First, clarify what you really want.
and what you really don’t want into
get aggressive and agitated. We
You’ve got a head start if you’ve
a question that forces you to search
all do it. But there is a place in the
already started with the heart. If you
for more creative and productive
middle and it is called “mutual
know what you want for yourself
possibilities than resorting to silence
purpose” and that’s the sweet spot
then you’re in a position to break out
or violence. “How can I have a candid
of all conversations. The really good
of picking the easy choice by setting
conversation with my peer about
communicators get smarter at
up new options. For example, “What
being more dependable and avoid
breaking down barriers. The reason
I want is for my peer to be more
creating bad feelings or wasting our
is they are not afraid to work on
reliable. I’m tired of being let down
time.” Is there a way to tell your peer
themselves first in an attempt to
by him and I am left carrying the bulk
your real concerns and not insult or
be better at saying how they feel.
Clarify what you don’t want, add it
Odile is a passionate freelance
to what you do want, and ask your
writer and a business development
brain to start searching for healthy
consultant. She is trained in “Crucial
options to bring you to dialogue.
Conversations” through VitalSmarts. They have helped 300 of the Fortune
Robert Fritz says, “We learn how
500 realise significant results using
to do something truly new only
a proven method for driving rapid,
through doing it, then adjusting.” It
sustainable, and measurable change
requires creative thinking. If all else
in behaviours. Odile runs workshops
fails, and you cannot get your brain
in Australia, teaching Business
into gear to work out what to say
Development Managers, Start-up
remember ‘speech is silver; silence is
Entrepreneurs and Sales teams’ how
to initiate client conversations. The aim is to widen their business net to
Remove the word BUT and replace
make more money now and in the
it with the word AND. Create a
philosophy of Abundance. And yes I can do that!
Odile may be contacted on +61 425 250 677 or at
Finally, “special” is a word that often pops up when people are having conversations that start with heart. Its a word that is used to describe something that is one of a kind, like a hug, or a sunset, or a person who spreads love with a smile or kind gesture. Special describes people who act from the heart and keep in mind the hearts of others. Is special the word people would use to describe you?
About Odile Faludi Odile has worked in the notfor-profit, real estate and the management consultancy space for the last thirteen years. She has a proven track record of opening doors of C-suite level executives in the top 200 companies in Australia. With her fearless approach she successfully facilitated a small team of management consultancy experts to secure a $2.2 million deal with a large Australian financial organisation. Her initial entry point was a cold call.
THE LINKEDIN + FORUM MASTERCLASS THURSDAY 26 SEPTEMBER 2019 FROM 6:00 PM â&#x20AC;&#x201C; 9:00 PM AEST SYDNEY, NSW To register CLICK HERE https://www.eventbrite.com.au/e/the-linkedin-forum-masterclass-tickets-67905532275
This 3 hour event takes you from starting on LinkedIn to monetisation of your network. At this Masterclass, you will learn how you can •
Connect with the entire room
Stand out, get found and position yourself as an authority and build credibility and trust
Create relevant content
Write messages that command a response
Collaborate with the right alliance partners
Generate more leads
Converting those leads to REVENUE
We will create a bespoke whatsapp forum so that the panelists and audience can share their knowledge, tips and tricks with each other on an ongoing basis, and start to build a connected, collaborative community with each other. You will meet 5 professionals who have successfully used Linkedin to generate inbound and outbound leads and face to face meetings that convert into sales. If you want to learn the art of social selling, content creation, collaboration & personal branding – do not miss this event!! By the end of the event, you will learn the nuts and bolts of ‘how-to’ from people who have DONE IT.
bythe Spark Magazine Editors
WHEN BEING THE â&#x20AC;&#x2DC;BLACK SHEEPâ&#x20AC;&#x2122; IS THE KEY TO
A maverick is an unorthodox or independent-minded person. Unconventional means not based on or conforming to what is generally done or believed. Different means not the same as another or each other, unlike in nature, form, or quality. Whatever way you say it many businesses embrace this ethos as their super-power, and in this overly homogenised world, it seems they may be on to something.
ichard Branson’s risks
big rewards that come from being
every other house down the road and
are the stuff of legend so
did not create community,” explains Ian Ugarte, founder of Small Is The
it’s not surprising to hear
what he said to Forbes Magazine late
Small is the New Big (SITNB),
For every market mismatch, a so-
When we offered these big box
called maverick has always emerged
houses to the market, what we
to disrupt the status quo and make
found was shocking, staggering and
their own rules, for example, Uber,
ultimately, business changing. The
Netflix, Amazon and Bitcoin.
majority of people needing housing
last year about taking risks.
“If you allow the fear of failure to become a barrier, you’re already putting road blocks in your way….entrepreneurs take risks by attempting to change the status quo.”
were the single older woman In Australia, SITYNB for a property
and young professionals, living
development company, creating
precariously and needing somewhere
Challenging the status quo takes
community connection through
affordable to live.
vision, commitment and just a little
housing that is needed, wanted and
bit of guts.
diverse. But it wasn’t always this way:
“Not only could they not afford to pay rent on a 4-bedroom home, but
To inspire our readers we’ve
“With the developments being done
they didn’t need or want a house of
taken a closer look at a handful of
by our previous company we turned
that size. I realised that the industry
businesses that are true mavericks in
out standard everyday cookie cutter,
was creating homes that were
their fields, we peaked behind their
house and land developments that
oversized and unaffordable, the
operations to understand what is at
created small block sizes with the
mismatch in the marketplace became
the heart of their unconventional
biggest houses possible - think
obvious,” says Ian.
approach and discovered, not
4-bedroom 2-bathroom oversized
surprisingly, that they are reaping
houses. They looked the same as
Research into this mismatch and how
best to address it, revealed heart-
giving them security and privacy,
and show governments that we
along with the opportunity to
can make new rules and can create
engage with others.
better outcomes of making life
“When we saw that it was actually
easier for everyone.
the women over 55 who represented
“I just can’t conform with a capitalist
the largest growing demographic of
society that doesn’t look at a social
homelessness, we knew a complete
outcome for people, and I can’t
change in our approach was
stand back, and watch people be
needed,” Ian explained.
used and abused and put in worse situations for someone else’s gain
“People think that creating wealth and social contribution are completely separate worlds – they’re not. We believe in providing beneficial outcomes for everyone. There must be profit for purpose,”
This rude awakening led SITNB to
and profit. The manufacturing
come up with alternative solutions
of wealth from property without
to create a massive change in the
a broader purpose has greatly
industry. SITNB tailored successful
contributed to the growing housing
Ian and the Small Is The New Big
international approaches to the
crisis in Australia,” Ian says.
team are challenging and changing
Australian market and now takes
how the property and housing
these oversized properties with
Now, SITNB is on a mission to show
industry is shaped. The strategies
unused rooms to create multiple
other investors and developers how
they have developed not only
living spaces within the one home.
they can produce this same style of
produce win-win-win outcomes
property and help solve the housing
for investors, the clients and the
crisis in the process.
government, but also recreate the
By using space creatively, they have developed an affordable housing
genuine community connection that
model that is appropriate for a
“By working within the confines
broad range of occupants, not only
of the current rules, we can be
reducing their rental costs, but
advocates and action takers to lead
has been all but lost in Australia.
36 now 29 years of PR experience and
commitment are palpable, and her
maverick approach as they hone how
enthusiasm is intoxicating. The term
When renowned Fairfax journalist,
to language their business in a new
‘PR Anti-Christ’ tag fits her well.
Leo D’Angelo-Fisher wrote a
way, and perfect their pitch for the
scathing article about PR people. He
media, before nine of the country’s
said that their billing structure was
best journalists gather to eagerly
flawed and he was tired of receiving
hear each and every business in
Having been perfecting his art as
pitch after pitch that was totally
attendance pitch directly to them.
a chocolatier since 1983, Angus
THE PUBLICITY PRINCESS
BORN WILD FOODS
Suttie was shocked to be diagnosed
irrelevant to his publication (BRW no less!), Kate Engler, “The Publicity
Chiefs of staff, producers, editors,
with the early onset diabetes at the
Princess” couldn’t get on the phone
executive producers and senior
tender age of 26. Those around
journalists gather, year after year, to
him wondered if his wonderful
hear from the businesses at Engler’s
chocolate-making career would be
called to a pre-mature end.
that had taken her all around the
“I just saw too many amazing
Not to be dissuaded, Suttie turned his
country for two decades. It was to
Australian businesses over many
chocolate making prowess to help
congratulate him on calling out what
years make a decision to walk away
those like him who had a diagnosis of
she had witnessed during her 20-
from the opportunity for publicity
diabetes and needed to cut out the
year career in PR. Big agencies, high
because of the fees most PR
sugar from their diets.
monthly retainers, juniors racking
agencies charge. I love Australian
up fees with mismatched pitches to
entrepreneurs and believe they all
disinterested journalists to meet/pad
deserve the opportunity to share
out said retainers. Yep what Leo said
their stories with a much broader
audience through the media.
As she congratulated Leo for his
“And journalists deserve to hear
candour and explained her own
amazing pitches! They work so hard
Suttie set about trying all the sugar-
background and how it informed
and are doing a brilliant job. But too
free products on the market and
what she does now, Leo was the first
often they spend a good part of their
discovered that whilst they may not
Fairfax journalist to coin the phrase
day hearing dud pitches.
contain sugar, they certainly had
Engler’s call to Leo wasn’t to chastise him on his criticism of the industry
ingredients that he was not keen to
that has become Kate’s unofficial title, the PR Anti-Christ. It’s a title Engler is happy with. Whilst most PR people want to rack up monthly retainers and manage (read manage/guard/protect!) their relationships with journalists fiercely, Engler has flipped the paradigm
“My diagnosis made me think differently about what we produce and investigate the market for sugar free products,” Angus explains.
“I wanted to shake up the paradigm and bring these two vital pieces of our media landscape together so that our gorgeous journos get sensational pitches from businesses who really deserve to share their message,” says Kate.
consume. Sugar-free doesn’t always mean healthy, as there are many manufactured, synthetic substitutes that health experts suggest should be avoided. Suttie decided he wanted to make a chocolate that was sugar free, that he would enjoy eating and that had
on its head with her twice yearly, application only “Meet the Press
There are rewards for the Publicity
all the ‘nasties’ (as he calls them)
Princess too, and not just talking
financial. Listening to Engler share Over three days, carefully pre-
her excitement for each and every
screened businesses are stretched,
piece of coverage her “Meet the
challenged and trained by her
Press MasterClass” attendees gets is intoxicating. Her passion and
“I made a dramatic change in our business, went against convention, and took on a niche market in the sugar free
journey that would lead the way in
organic, the industry is still focused
organics, skin care and the marriage
on the surface level of beauty,
“Whilst I was creating the chocolate,
of products with inherent energy
Synthesis is pioneering, linking the
I wanted to make it stand apart from
from the plants used to create them.
product with the energy of the plants used in its creation.
other products in the market and create flavours that were unique.
Theme Rains was just 21 and top of her class at Sydney University
“This guiding desire to be of service to humanity, to the planet is what has moved me my whole adult life, and led to the creation of Synthesis,” explains Theme.
“In this vein, when making our dark
Law Faculty when she realised that
chocolate that is sugar free I also
there wasn’t a lot of genuine organic
wanted to encompass the dairy
products in the market. She saw
free market, which most businesses
an opportunity to create products
shy away from, and make a proper
with full integrity, from the seed
dairy free product. It took a lot of
of the plant, used right through
“Synthesis began as a healing
discipline, and I knew creating a
the whole supply chain to finished
response to friends and colleagues
great tasting, sugar-free/dairy-free
product. Her challenge was finding a
and not with a business plan or
product would put my skills to the
cosmetic chemist willing to push the
even a motive to make profit.
test,” Suttie explains.
boundaries and formulate a product
Unconventionally, we have grown
that would reach the required 95-
organically, made profit to reinvest
He was up to the challenge with
100% Certified Organic Ingredient
in Synthesis and other life positive
“Nature’s Tribe” as a part of Born
projects, and stayed true to the core values of being of service and living
Wild Foods emerging. Not to be deterred, Rains went back
and creating from the heart.”
Growing from the core belief of
to school to learn how to do it. Her
quality plus taste, only natural
maverick formulas have gone on
Never one to rest on her laurels
ingredients were included. Suttie
to win many awards, including the
however, the Synthesis Skin Care
never wavering from the idea that
International Green Formulational
team are still pushing conventional
chocolate must taste of enjoyment,
Award. Hers was the only Australian
boundaries with the unconventional
comfort, and deliciousness.
brand nominated in the Paris
by implementing a blockchain
Sustainable Beauty Awards 2017,
traceability protocol to go above
where it was runner up to Weleda.
and beyond in traceability and
Not only did Suttie develop a range
accountability of their product
of chocolates with no added sugar
which, if present at all, is the result
While Organic products are now
of small amount of sugar originating
widely available, when Theme started
naturally from the added ingredients,
it was not the case. She blazed a trail
“Our unique approach means
for example fruit or nuts, his
in skincare that many have attempted
Synthesis has elevated skincare
chocolate range can be enjoyed by a
to essential self-care, taking into account the ‘secret’ of
wide range of increasingly prevalent dietary requirements in our modern
Two decades of study, practice
health, wellness, beauty and self-
age: keto, Paleo, calorie controlled,
and teaching have added layers to
actualisation realised by the great
diabetic, FODMAP as well as the just
the Synthesis approach, which is
healing traditions of the world,
essentially guided by what is called
and more recently the medical
“Intelligence of the Heart, or Love.”
and scientific community that we
This takes everything into account,
are much more than our physical
understanding every action impacts
appearance, and the quality of the
flow and integration of the energy in,
SYNTHESIS ORGANICS Before ‘organic’ was popular, a quiet,
through and around us is at the heart
elegant woman left her university studies and thoughts of becoming
While consumer consciousness has
a lawyer. She embarked upon a
shifted to a greater appreciation of
of true healing,” Theme says.
WHEN THE HEART DRIVES THE BUSINESS
by Kate Engler
R. Edward Freeman, former trustee at Conscious Capitalism, Inc and professor at University of Virginia Darden School of Business was once quoted in Forbes magazine as saying: â&#x20AC;&#x153;We need red blood cells to live (the same way a business needs profits to live), but the purpose of life is more than to make red blood cells (the same way the purpose of business is more than simply to generate profits).â&#x20AC;?
inding a heart-felt
that our attitude is what will get us
What Dr Evan’s clinical experience
purpose in business and
through life and that life goes on
showed him was that pet owners
not simply focussing
no matter what gets thrown at you,
are usually well-intentioned, but
on profit is often language heard
so I just got on with things after the
they often don’t select the right
when women entrepreneurs and
diagnosis,” explains Dr Evan.
treatments for their pet, and they
‘mumpreneurs’ discuss how to shape
After graduating though, Dr Evan was
often forget the due date. The result
and build a business.
is broken hearts for pet owners and
But finding a purpose in business
“The best way to describe MS is it’s
or having a heart at the centre of a
like having a house where all the
business isn’t, and shouldn’t be, the
wiring is missing its plastic coating,
sole domain of women in business.
so when the wires touch, you get
Fleamail is a monthly subscription
Fortunately for our society, more
shorts and messages don’t get
service where the exact flea, tick and
and more men are stepping up and
through very fast.
worming medications that pets need
vets alike. And with that, Fleamail was born.
are posted to customers’ mailboxes
into an understanding that the heart really can drive a successful business
“My MS symptoms are random and
by a vet at the exact time their pet
and shape the very purpose of its
come and go with no notice; the last
needs to take it, ensuring Aussie pets
thing I wanted to do was take a full-
are kept safe and most importantly,
time job in someone’s vet clinic and
And sometimes, this shift in business
then turn around one day and say,
structure comes from a heart-
sorry, my hand’s not working today
“I think it’s too easy to forget our
so I can’t do that injection.
pets worming schedules because our lives are busier than ever these days,”
“So instead, I volunteered for the
explains Dr Evan.
RSPCA two days a week for six
With the flea, tick and worming
One such heart-breaking moment
months to build up my experience,”
industry for cats and dogs tipping
that totally restructured the way
Dr Evan explains
the billion-dollar mark in Australia, it’s almost inconceivable that studies
he did business, happened for veterinarian Dr Evan Shaw on 24
And things were going well until that
show 25 per cent of dogs and cats
fateful April day. On April 24, 2016 Dr
get no flea, tick and worming in their
Evan had to euthanise 16 pets from
Evan had always planned to start
preventable parasite-related illness.
university as a mature aged student
He had to counsel and comfort 16
On average 80 per cent of pets
when he turned 30, to fulfil his
families whose hearts had been
whose owners feel they are on top of
childhood desire of becoming a
broken, and he realised that his heart
their flea, tick and worming regime
vet. He brought this forward after
had also broken that day.
miss 5 of the 12 treatments due for their pet each year. People either
receiving what he calls a wake-up call from life with a diagnosis of MS
Around 46,000 domestic cats & dogs
forget or find it too complicated or
at the tender age of 28, and enrolled
are taken to the vets each year in
in James Cook University, graduating
Australia for preventable parasite-
related diseases, many of which need
“I’m taking all that thinking away
to be euthanised.
for people; they just tell me what animals they have, how big they are,
“My parents, Geoff ‘Bunter’ Shaw, former captain of the Wallabies,
Dr Evan explains it best when he says,
and I take care of the rest and bill
and Lindy Shaw, a teacher, always
“I signed up to save animals, not kill
them a small amount every month.
drummed into me as a child kid
“When the medication arrives, they
give it to their pet, and they’re
because we don’t always know
protected. End of story,” says Dr
what we’re doing. We struggle to be
“Although the business was
patient with our kids because we’re
successful, the major problem was
so stressed. And we struggle with
that the late nights seeing clients
Dr Evan’s Fleamail business allows
guilt because work takes us away
and the constant travel around
him to work effectively as a vet even
from our kids – and we often don’t
the country inspecting different
despite his MS, and to also meets a
get a say in the matter.”
properties and property markets
dire need in the community. Heart-
When his first son was born, he took
made me feel like I was missing out
centred business in action right
two weeks off for Paternity Leave.
on time with my kids,” Niro says.
Yet, the first day he got back, his boss, (a woman) told him that he
“Now I couldn’t just manufacture
Having launched in Australia
should have come back to work
extra time to spend with them
recently, Dr Evan and his partners
earlier. There was work to be done
overnight. So, I decided to instead
have plans to conquer New Zealand
and she made it clear that she felt he
focus on coming up with strategies
next, before rolling out the Fleamail
had no right to take “that much time
that increased the quality of the time
concept in California, France,
off. After all, looking after kids is a
I did get to spend with my kids. I
Germany and Britain.
woman’s job and what use is a man?”
stopped giving my best only to work
is what this female boss said to him.
and just giving my kids whatever little of me was left over after
It seems Dr Evan’s heart-based mission to save people’s fur-babies is
Not surprisingly, Niro left that job
seeing clients. It was a life-changing
well on track.
soon after in the hopes of spending
moment,” he explains.
more time with his children and, on
What about people’s real babies?
the back of a successful track record
As a result of Niro’s heart-driven
How do working parents take a
as a property investor, he started his
restructure of his life, he now
heart-centred approach to juggling
own investment property advisory
proudly reports an amazingly close
their careers with their roles as
relationship with his kids, which makes him feel like he’s succeeding
carers? Yet, his problem of quality time with
as a father and as a husband, and he
One dad who’s on a mission to help
his children was not solved in the
now looks forward to going home
parents, especially dads, is Niro
way he’d hoped. As many who have
after a hard day’s work to immerse
Thambipillay. He believes that dads
ventured down the entrepreneurial
himself in time with this children.
today face three major challenges.
path know only too well, sometimes
He knows because he experienced
the hours are longer rather than
Whilst Niro felt he had made the right
shorter when the decision is made to
decision, as he looked across the
“We struggle with self-doubt,
start up a new business.
landscape of what other fathers were
doing, he wondered whether other
“Many of them have reached out to
become the father both they and
dads were silently struggling with
me asking for advice and support
their kids want them to be,” explains
the same problems he did; of self-
on their dad journeys, often relaying
doubt, work/life balance and a lack
exactly how I used to feel, that
of patience due to the fact they were
fatherhood is a lonely journey and
Perhaps the final word on leading
stressed all the time.
there is so little support.
from the heart, should come from
Earlier this year, Niro set up a
“My aim with my new coaching and
heart-centred leaders, a man who
Facebook page specifically for dads
consulting business Family Focused
showed the world just what’s
called Family Focused Fathers, and in
Fathers is to show dads that they
possible when we allow our hearts to
under six months, nearly 3,500 dads
no longer need to feel alone. They
guide us, Nelson Mandela.
from all over the world have flocked
can get help from other men to
to the page, relieved that they were
have an easier and more enjoyable
“A good head and a good heart are
not along in their struggles.
fatherhood journey. Ultimately
always a formidable combination.”
one of this generation’s greatest
by Darren Walsh
HOW TO BUILD A SOCIAL MEDIA PRESENCE THAT DRIVES
impact & return Social media is a content machine that is never satisfied when you’re running a small business. Your audience is always demanding new content. That alone can create a bit of stage fright or ‘flashing cursor syndrome’ when it comes to trying to work out what to post, when to post and how to online. This tends to lead to overwhelm.
usinesses cannot afford to
marketing that speaks directly to
consistently, multiple times per day.
ignore the importance of
them as humans. From their fears
(Productivity tip: You can share the
using social media, especially
and problems that they have to their
same thing you posted on Facebook
if it wants to be relevant and still
stress points, dreams, goals and
to a different platform at a different
in business in the next few years.
desires. Knowing this will help to
According to Forbes magazine 78%
create an emotional connection with
of consumers say companies’ social
your audience online.
media posts impact their purchases. That’s a huge number and one that SME owners simply cannot afford to ignore.
For example, if you know that your audience is someone who wants to write a book but they’re deathly afraid of putting themselves out
4. HOW TO GET A RETURN With all of this social media and digital activity many business owners neglect the most important step, which is letting people know how they can buy.
How much are you missing out by
there for fear of judgement. You’ll
not using the power of social media?
have a very different conversation
My rule of thumb here is: post five
There are four steps to work through
with them online versus the standard
pieces of valuable content (solving
in order to create impact and return:
“3 Steps To Writing A Bestseller”
problems your audience has or
helping them with achieving their
1. WHAT MAKES YOUR COMPANY DIFFERENT?
goals, dreams or desires) and then make an offer for customers to
We’re not just talking about your
Connect with them on an emotional
buy a product or a service or even
products and services here. We need
level. This will have you standing out
download something for free as a
to be clear on what makes you as
as being different.
way of getting them into your email
people different to your competitors.
3. BUILDING PRESENCE AND PLATFORM
What are your strengths, your knowledge, your R&D processes,
When you follow the four steps above you will be creating impact
your people. This is very different
One of the most powerful things
to the standard ‘USP’ because it
that you can do online that will drive
requires you to delve deeper into
impact is to share opinions and
what makes your business, your
thinking in your area of expertise,
company and yourself different.
products and services.
Being able to articulate this clearly
There are many platforms out there
will create the confidence for you
their biggest problems, because you
to choose from where you can share
to be able to share online with
understand them and they feel heard
this and it can often lead to being
authority and certainty in a way that
put in the ‘too hard basket’ when
trying to decide where to focus your
2. KNOW YOUR AUDIENCE – DEMOGRAPHICS AS WELL AS PSYCHOGRAPHICS
Business 101 will have you doing
growing user-base of more than
work on your ideal audience and it’s
2.2BN people you cannot ignore
an incredibly valuable process, but
it), your website where you’ll be
most companies only do it to about
blogging regularly and then choose
50% of how it could be done.
either Instagram, LinkedIn or Twitter,
If you delve deeper than their gender, age range and marital status you’ll find all sorts of gold that you can use to create digital
Focus on my “3 Pillar Rule.” Build a presence on Facebook (with a global,
depending on where your audience tends to spend the majority of their time. Posting various pieces of content
and return because you are speaking directly to your audience. They might be scrolling through endless content but then realise that you and your business are the ones who can solve
About the author Nicola Moras is a social media specialist, speaker and author of Visible, a guide for business owners on how to generate financial results from social media and digital marketing. Nicola helps clients around the world achieve visibility, impact and profits, enabling them to become ‘professionally famous’ online. Find out more at www.nicolamoras.com.au
48 by Dr Amantha Imber
MICROPRODUCTIVITY MAKE SMALL CHANGES TO CREATE HUGE LEAPS IN
Every minute of every work day, there are several (or, in fact, many) managers that are inadvertently killing their team’s productivity.
They are doing this through expecting their team to be at their beck and call, responding to IMs or emails within a few minutes. They do this by constantly interrupting their team – because it’s okay for managers to interrupt people, isn’t it? These managers spread out many meetings across the course of the week, most of which are not helping anyone make progress on their most important projects.
ndeed, Adobe’s Consumer Email
in between. You can determine
to think to ourselves ‘what on earth
Survey, conducted across 1000
where people lie by asking them to
did I achieve today’?
white collar workers, showed
complete this assessment.
we spend 2.5 hours in our
inbox per day. And when it comes to meetings, research published in the MIT Sloan Management Review revealed that executives spend 23
need to help them protect at least
one hour of their day where they
can work proactively on their
most important projects without
hours per week in meetings – and
Once you know where individuals
their subordinates are probably not
sit on this scale, encourage them to
that far behind.
structure their day based on their
But often, when we talk about improving productivity, common sense suggests that to achieve big gains, we need to make big changes. Yet what we know from fields such as cognitive psychology and behavioural economics is that small changes can actually lead to big leaps forward in performance. This is called “Microproductivity” – tiny changes that can lead to huge improvements in the way we work. If you manage a team, here are three simple Microproductivity tactics you can try that will have a dramatic impact on your team’s performance.
Do you know which members of your team are morning versus
morning? And which ones come to life at night? If you don’t know this
calendar invite to your team titled
means letting them leave early too.
“Distraction free hour”. Block this
And encourage your Owls to do the
out in everyone’s diary for the first
hour of their workday (note that for
Larks and middle birds are best suited to doing focused and analytical work in the mornings, and then less cognitively intense work in the afternoons. For Owls, their days should be structured in the opposite manner. On my team at Inventium, I have a couple of Larks who regularly start work between 4-5am, when their brains are firing, and finish a bit after lunchtime.
to their individual chronotypes, you’ll boost performance significantly by aligning people’s natural inbuilt clocks with work tasks.
ALLOCATE ONE DISTRACTIONFREE HOUR A DAY
to know it because this has huge
reactive mode. Emails and Slack
implications for performance.
are checked at the start of the day,
bright eyed and bushy tailed at 6am. Another 21% are Owls, who peak in the evening. And the rest of us are “middle birds” and fall somewhere
Owls, their hour of power should be at the end of the day). Giving people permission to stay out of their inboxes and protecting this time from meetings will allow your team to get a big chunk of deep and focused work done. You’ll see that people will use this time to make big steps forward on their projects and as an added bonus, this creates a much more energising start to the day compared to getting buried in emails. After your team has mastered its hour of power, you might start to build up to 90 minutes or even two hours. The more time you set aside for focused and uninterrupted work, the greater the productivity gains you’ll see.
information, then you need to get
Larks, the type of people who are
start competing for their attention.
work as early as they like, but this
The average team starts the day in
Around 14% of the population are
of the day before incoming messages
To kick things off, send out a
evening people? Which ones are firing on all cylinders in the
interruption. Ideally, it’s the first hour
Chronotype. Let your Larks start
By encouraging your team to work
ASK YOUR TEAM TO WORK TO THEIR CHRONOTYPE
If this sounds like your team, you
which puts everyone on the back foot, playing whack-a-mole with their inbox to try to achieve the elusive inbox zero and attempting to respond to everyone’s requests for their time. And come the end of the day, we wonder why it’s so common
BATCH MEETINGS As a manager, you are probably responsible for setting many of the meetings that your team attends. Many managers don’t give much thought to the timing of meetings. Indeed, all that often matters is that all attendees are free at the allocated time. However, by not giving thought to the timing of meetings, you are unwittingly killing productivity.
51 Researchers from Ohio State University conducted a series of experiments which showed that when people have a meeting coming up within an hour or two, the time in between is used much less productively. One of their studies found that when people had a meeting coming up, they got 22% less work done in the time before the meeting started compared to if they didn’t have a meeting approaching. To boost productivity, batch your team’s meetings. You might decide to allocate two or three afternoons per week that are specifically for meetings, or you might want to keep meetings to only occurring during certain hours of the day, such as between 2-4pm. By batching meetings, you will eliminate the “dead” time that happens when meetings are scattered randomly throughout ever work day. All three of these changes should be quick and easy to implement, but the changes that will spring from any one of them will be enormous.
About the Author Dr Amantha Imber is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators.
by Darrell Hardidge
OBSESS OVER YOUR CUSTOMERS NOT OVER YOUR
Have you ever noticed the performance difference between two quite similar businesses? One seems to be totally on top of it and the other you can tell is struggling. Considering the market conditions, they are same location, product/service, sales catchment, employment options, etc. So why is it that one can totally dominate the other and achieve higher margins?
ave you ever noticed the
experience is front and center and
referrals, especially for high value
delivers true value that’s beyond the
products and services. The business
between two quite similar
must have earned your trust before you will put your personal reputation
businesses? One seems to be totally on top of it and the other you can
Optimising customer value and
on the line. They must have gone
tell is struggling. Considering the
margin is directly proportional to
beyond your expectations and
market conditions, they are same
the standards of service you deliver.
delivered a unique experience.
location, product/service, sales
If you just deliver a standard of
catchment, employment options,
satisfaction, you will sell what the
The companies that you won’t risk
etc. So why is it that one can totally
market needs and mimimise average
your reputation for will be the ones
dominate the other and achieve
sale values. If you obsess over your
that focus on themselves and their
customers and deliver a superior
competitors and forget about the
service model directed to what the
value they should be giving to you.
In most situations, market leadership
customer values, you will open the
They must keep spending money
comes down to one very specific
door to selling a whole range of
to get you back with a special offer
and fundamental belief and process.
things they want. This opens your
rather than relying upon a respected
They obsess over their customers
ability to engage with them and build
and trusted relationship with you.
and not over their competitors. They
a reputation of a forward thinking
Obsessing over your customers will
put their customer at the center of
and value driven supplier and keeps
cause your team to think about how
everything they do and make sure
you front of mind.
to improve and how to build security into the customer base.
it’s a finely tuned process to deliver optimal service.
If you’re not remarkable with your service standards, then you’re not
A company that has mastered
The current economic outlook is
memorable and quickly become
customer experience doesn’t need
challenging and the need to master
invisible. Market relevance is essential
to worry about the competition,
customer experience is more critical
if you want to leverage repeat
because the competition is already
than ever. When things get tight
business and average sale values. 100
worrying about them.
the consumer is far more selective
customers averaging $1000/year is
with their spending, if you can’t
more profitable the 200 customers
The competition is more worried
deliver superior service then you
averaging $500/year. Mastering the
about how many of their customers
will lose out on sales. Right now,
basics of service excellence and then
they are about to lose because they
smart companies are reviewing their
expanding is safer then going full tilt
cannot match on service experience.
customer journeys and making sure
to get a sale and not focus on margin
Investing in designing a unique
its finely tuned. They have a point
or their future transactions.
customer journey and experience will pay massive dividends and when
of difference in the way they think Obsessing over customers and not
done correctly can prove significant
competitors has one unique benefit
value on a balance sheet and also the
The key is their mindset around
that provides the highest margins
value of a company’s brand equity.
service Innovation. They approach
and shortest sales cycles. It is rarely
Having roadmap to train your team in
the process very differently to most.
measured or understood why it
service excellence is one the highest
They define Innovation as ‘change
happens and is rarely on any KPI’s.
paying dividends you can achieve
that adds optimal customer value’,
It’s the personal referrals supplied
with your team.
They ensure everything they do
by appreciative customers and most
provides value to their customer.
importantly why they were given.
about customer experience.
Different isn’t always better, but, better is always different. Obsessing
If it doesn’t, they keep developing until they can prove it does. This
Think of your own behavior, you
over customers and not over
approach ensures the customer’s
will be careful about how you give
competition will build you a powerful reputation of being better.
About the Author Darrell Hardidge is the founder and CEO of Saguity and the author of The Client Revolution and The 10 Commandments of Client Appreciation www.saguity.com
by Donna McGeorge
SIMPLE STEPS TO DESIGN YOUR PERFECT
Traditional approaches to time management involve prioritising, planning, creating to-do lists and ticking off goals. Yet, despite all of this, if someone were to ask, ‘How’s work?’ most leaders would respond ‘Busy!’ Along with busy, comes the feeling of tiredness (because busy and tired go hand-in-hand.).
o let’s think of time like
makes snap judgements. It also
intensity, will be required in four
real estate. Beachfront
doesn’t require much energy.
2. System 2 is slower, more
1. HIGH INTENSITY/HIGH IMPACT.
properties with a water view are generally of higher
value. Apartments in Hong Kong will be valued differently from those in Manila. Even in a game of Monopoly, properties that cost more give you a greater return than others. When leaders start to value time the
deliberative, and more logical. It takes deeper thinking and uses a lot of energy. People feel tired or ‘brain dead’ if they have been using System 2 a lot. Hence, leaders need to schedule
Tasks that directly and positively affect results and require a lot of attention, energy and focus. This is a person’s most important work. 2. HIGH INTENSITY/LOW IMPACT.
work that requires intensity for
Tasks that require being in the service
when they are at their most alert and
of others. Giving time to someone
energetic. Impact is the return they
to ‘bounce an idea off’ or something
will get on the time and energy spent
at those times.
3. LOW INTENSITY/LOW IMPACT.
to do it. Now it becomes a valuable
If a task will have a high impact or
Tasks that can be done while
resource that deserves a return on
return, it should be prioritised more
metaphorically sleeping because
highly than something that has low
they are easy and the stakes are low.
impact. To be clear, the first priority
These are things that are repetitive
will be the impact on the leader
and routine in nature.
way the world values real estate, then traditional time management approaches get flipped. Instead, leaders truly think about what managing time means, not just how
So how do leaders make the best use of every minute of the day?
themselves and their personal work,
MEASURE INTENSITY AND IMPACT
then impact on the team, and then
To design a better day, one that is
Often leaders spend a lot of
full of productivity, motivation and
time doing things that are of low
joy (gasp!) still means figuring out
importance or have little impact on
what needs to be done that day.
However, rather than writing down and working through a long list of tasks, leaders should run their tasks through the filters of intensity and impact.
impact on the organisation.
For most people, there are just two or three things that can be done in a day that will have the biggest impact on productivity and results.
4. LOW INTENSITY/HIGH IMPACT. Tasks that don’t require a lot of ‘heavy lifting’ brain-wise, but will have a positive impact: planning, maintenance, preparation. Basically, anything that sets a successful day tomorrow. When leaders design their day like this, when asked, ‘How’s work?’ they will answer either ‘productive’ or ‘unproductive’ instead of the usual
WHICH TASK WHEN?
‘busy’, ‘frantic’ or ‘stressful’. Try it and
brainpower a task will require. Does
The Pareto Principle explains that
it need deep thinking, concentration
20 per cent of activity will give us
About the author
and focus (high intensity)? Or can
80 per cent of results. This concept
it be done with a blindfold on (low
originated from Italian economist
Vilfredo Pareto when he noticed
Intensity is the amount of
Another way of thinking about intensity is to use the metaphor created by Daniel Kahneman in his book Thinking, Fast and Slow.
that 80 per cent of the country’s land was owned by just 20 per cent of the population. This led Pareto to examine this imbalance further and how it related to other areas,
In it, he describes the brain as having
including how time, effort and
energy is spent.
1. System 1 is fast, instinctive and
When it comes to scheduling tasks,
emotional. It moves quickly and
think about how much energy, or
Donna Mcgeorge is a speaker, author and mentor who helps people make their work work. Using a creative, practical approach, she improves workplace effectiveness while challenging thinking on leadership, productivity and virtual work. ‘The First 2 Hours: Make better Use of Your Most Valuable Time’ is published by John Wiley. www.donnamcgeorge.com
by Nicola Moras
THE STEP PLAN TO A WINNING SOCIAL MEDIA PRESENCE IN THE FINANCE SECTOR Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline.
usiness owners can no longer
head that you can imagine when
something that can help them relax
ignore the fact that social
you’re coming up with content for
when talking about money.
media is a crucial element,
social media and it will help you cut
that when used strategically, can
through the rest of the noise from
connect them with potential clients
all of the other finance industry
and even educate our existing
professionals vying for attention.
clients. It can (and should) be used as a medium to encourage repeat business, referrals, and to continue to build deep trust that consumers are looking for. With 3.48 billion social media users in 2019 (Source: We Are Social) and a global penetration rate of 45%. (Source: Statista), businesses should use it as a tool to grow.
You might like to talk about the importance of knowing your cash flow in and out of your household money accounts. You can let them
For example, if you are passionate
know the facts about offset accounts
about helping families consolidate
and how they can, if used properly,
debt. You can probably picture
save a lot of interest on their home
someone you have worked with
loan. You could let them know of
before. Imagine them sitting in
some options that you’ve found
front of you, telling you about
online for budget holidays with the
their situation. The pressures that
family. This helps them to trust you
they have, the desires they have,
and feel like you understand them as
the things that keep them up at
they’re learning to get to know you
night. Their children, their health,
and your organisation.
Here’s the five step plan to creating
their mindset, their work life. They
a winning social media presence
trust you, so they tell you close to
that has your business standing out
STEP 4. PUT IT UP ONLINE
You want them to see that you can
Once you have decided on an
empathise with them online and you
audience to talk to online and you’ve
can only do this if you know exactly
created some content to share to
who they are.
help them get to know you and see
for the right reasons and has you creating the space to monetise it.
STEP 1: WHAT IS THAT MAKES YOU DIFFERENT? Offerings in the finance sector are quite similar to each other in terms of product offerings, rates and services provided. Most finance professionals tend to post about rates, deals, and incentives in order to try to win the business. Instead of doing that, you need to use what makes you and your organisation different as a place to start with your
that you care about them you’ve got to get it in front of their eyeballs.
STEP 3. CREATE CONTENT SPECIFICALLY FOR YOUR IDEAL CLIENT AUDIENCE Content is any form of posting that
Facebook is the first platform to invest your time and with a whopping 2.2 billion active users on that platform, it cannot be ignored.
you place online that helps people, educates people and helps them get to know. Solve the problems they have and help them see that you help them achieve their goals and dreams.
STEP 5. INVITE PEOPLE TO TALK TO YOU This is the step that most business owners neglect. They put out all
winning social media formula.
Some types of content examples are:
For example, have you recently
left one of the corporate banking
Images that you’ve created with
You could invite them to contact you
hints and tips on them
for an appointment, download a free
Links to blogs that you may have
guide, attend a free information night
or even apply to become a client of
organisations in favour of supporting the ‘little guy’ and why is that? Why is this so important to you?
STEP 2. WHO IS YOUR IDEAL CLIENT AUDIENCE? This is important because it helps you picture a real life human in your
Using the family from the example in step two, we know that they might be stressed, so you could share
of the content and advice but they forget to tell their audience how to access further help from them. Your call to action is an invitation to take the relationship a step further.
yours online. The choice is yours. Just make sure you let them know what they need to do to take the next step.
About the author Nicola Moras is a social media specialist, speaker and author of Visible, a guide for business owners on how to generate financial results from social media and digital marketing. Nicola helps clients around the world achieve visibility, impact and profits, enabling them to become â&#x20AC;&#x2DC;professionally famousâ&#x20AC;&#x2122; online. Find out more at www.nicolamoras.com.au
by Amantha Imber
WHY WE NEED TO REDESIGN OUR
You would be hard pressed to find a company that isnâ&#x20AC;&#x2122;t talking about or offering flexible work arrangements. Work from home! Start work 30 minutes early! Work through lunch and clock off early!
et despite this, most of us
are stereotypical “morning people”
The second type of work is Shallow
are still expected to be at
- the type that are severely irritating
Work. This is work that is non-
the office (or logging on to
if don’t happen to be one of those
cognitively demanding, such
as checking emails and instant
our computers) by around 9am and stay connected until 5pm (or later). Working roughly between the hours of 9 to 5 remains the default that no one dares to challenge too strongly.
At the other end of the spectrum are Owls, which represent another 21%
messenger, making phone calls, and administrative work.
of the population. Owls have their
But because of the fact that digital
peak productivity after most of us
distractions and interruptions are
And within these eight hours, little
have had dinner and quite often, well
rife in today’s working world, the
thought is given to the type of task
into the night.
majority of us spend our days in
and what time of day it is completed. Our days are designed reactively. We let people schedule meetings in our diary, we check email constantly throughout the day and let other people’s requests control what we do. And then we wonder why we so frequently reach the day and ask ourselves, “What did I actually achieve today?” But what we know from psychology is that forcing people to work within this default and allowing our days to be reactive is setting our workdays up for failure.
If you can’t relate to either extreme, you are probably a Middle Bird. In general, Middle Birds tend to follow the energy patterns of a Lark, albeit a couple of hours delayed. The big problem that Owls face is that the business world works against their natural body clocks. As a result, Owls are at a distinct disadvantage in organisations that don’t dare challenge the default hours of working. Whatever your Chronotype, you need to start proactively structuring your days to align with your energy levels.
Shallow Work and try to fit the Deep Work in amongst it. But really, it needs to be the other way around if we are to accomplish anything of value and make meaningful progress. Bringing these concepts together, Larks and Middle Birds perform best when they schedule Deep Work for the morning. All digital distractions and communication channels should be switched off. Owls do their best Deep Work in the evening or at night, ironically, when no one is expected to be in the office.
Larks often work best when they can
Here are some methods to
start work at 6am, while Owls are
dramatically improve your work
better placed to not arrive at work
performance through re-designing
SCHEDULE SHALLOW WORK FOR THE AFTERNOON When it comes to Shallow Work,
Larks and Middle Birds should
WORK TO YOUR CHRONOTYPE
SCHEDULE “DEEP WORK” AT YOUR PEAK TIME
Through studying thousands of
According to Professor Cal Newport,
people’s internal body clocks,
there are two modes of working
scientists came to learn that we
that knowledge workers can engage
are not all created equal when it
in. The first type of work is Deep
For Owls, given their days essentially
comes to our daily energy levels
Work. This is work that is cognitively
run in reverse, Shallow Work can be
and how they fluctuate. Around 14%
demanding and to do it well, requires
done in the middle of the day, when
of the population are what these
focus and a lack of interruptions.
their energy is not firing like it does
researchers refer to as Larks. They
schedule this for their afternoons. Meetings that don’t require deep thinking (such as work in progress meetings) are also good to schedule in the afternoons.
Productive Larks and Third Birds will
of extreme Larks who will regularly
workplaces that forced them into the
batch email and communication
start their workday at 4 or 5am. They
9 to 5 mould, they are now thriving
checking for the afternoons.
spend their early morning hours
with these self-set hours that are
Blocking out an hour or so do clear
doing deep, focused work, with no
matched to their Chronotype.
your inbox is a great use of your
interruptions. They might then take
afternoons, but a waste of precious
a break for a few hours and spend
brain power in the morning.
the afternoon doing shallow work
At my consultancy Inventium (www. inventium.com.au), we have a couple
Dr Amantha Imber is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators.
such as checking and responding to emails. And compared to past
So while flexible work policies are great, design your workday (and those of your team) based on getting the most out of people’s brains and natural circadian rhythms.
by Spencer Smith
THE HEALTH PARADOX how to live longer and better
out, sedentary lifestyle, with a poor
point in busy
diet, in an environment awash with
invisible pollution such as automobile
executives, and entrepreneurs
chasing status, position and financial success if their health is
One in two Australian adults has at
compromised later in life by chronic
least one chronic health condition3
and over half the adult population is
Advances in modern medicine have
overweight or obese4.
resulted in a slow but steady rise in
life expectancy for both males and
females1. So why is it that chronic lifestyle diseases such as type two
Australian Government, The Department of
Australian Government, Australian Institute of
medicine work to diagnose and
Health and Welfare
prescribe dietary and lifestyle
changes that tackle the root cause
are on the rise?
of chronic disease. They work in
diabetes, heart disease and obesity Australian Government, Australian Institute
of Health and Welfare, https://www.aihw.gov.
Modern medicine is keeping people
alive longer, yet the quality of life
The health paradox is that while
for many is compromised and
modern medicines help keep people
deteriorates in old age. What quality
alive longer, their quality of life in
of life does an older person have if
old age is deteriorating as a result
they suffer from dementia and can’t
of chronic disease. Health coach
remember their own name?
professionals are helping to turn the
The good news is these diseases
tide at providing, not just a longer
are generally reversible by making
life, but a higher quality life for their
dietary, lifestyle and habit changes
and health coaches are trained
THE RISE OF CHRONIC DISEASE
to assist their clients in this
Western society is faced with its biggest health crisis in the history. Chronic diseases, such as type two diabetes, heart disease, cancers, dementia, Alzheimer’s and complications from being
transformative process. ‘People don’t have chronic health problems; they have chronic life problems that reflect in their health.’
collaboration with health coaches who address the lifestyle habits and behaviours that contributed to the problem in the first place. The CEO of the Health Coach Institute Eric Neuner summarises it perfectly;
‘Our healthcare system needs a new kind of caregiver. A caregiver who provides ongoing support for sustainable habit change. A caregiver who inspires intrinsic motivation. This kind of care is precisely what health coaches provide’.
WEIGHT A MOMENT
FunctionalMedDoc, San Diego,
The term overweight really means
carrying too much body fat for a particular height and mass. It
of deaths in the western world,
FUNCTIONAL MEDICINE OFFERS A SOLUTION
Functional medicine is a relatively
Mass Index. A few kilograms of
Australian Institute of Health and Welfare, https://www.aihw.gov.au/getmedia/8f7bd3d69e69-40c1-b7a8-40dca09a13bf/4_2-chronicdisease.pdf.aspx
new model of health care that is
seemingly innocuous fat around the
gaining traction around the world. It
waist can be enough to tip a person
offers people with chronic disease an
into the official overweight category
These diseases are referred to
alternative to the conventional health
and enough to cause chronic
as lifestyle diseases, caused by
problems over time.
leading an increasingly stressed
Doctors who specialise in functional
overweight, represent the majority
doesn’t take much to be classed as overweight according to the Body
71 Achieving and sustaining an ideal
kilograms. Some bacteria are the
weight range through a healthy
good bugs, while others are the
diet is critical to preventing chronic
bad bugs. Foods that feed the bad
disease. This is the single most
bugs result in the gut being overrun
effective action a person can take in
by disease promoting bacteria
which can cause leaky gut and
How to use food as medicine to
resulting inflammation. Foods that
prevent, reverse chronic diseases,
feed the good bugs protect the
gut lining preventing leaky gut and
Simply put, eating foods that feed
the good bugs and cutting out foods
that feed the bad bugs, over time will
What a person eats (the diet) is only
not only aid in weight loss but also
part of the food puzzle and is the
protect against developing chronic
reason why most diets fail to deliver
and where a person eats also plays
Examples of foods that feed the good
a vital role in controlling weight yet
gut bacteria include olive oil, berries,
few are aware of this hack.
avocado, mushroom, tubers (carrot, parsnip, sweet potato, radish) and
The five secrets to losing weight (and
figs. Examples of foods that feed the
keeping it off)
bad gut bacteria are sugar, alcohol,
The old adage ‘you are what you eat’ is not strictly correct. Acclaimed American heart surgeon, Dr Steven
high fructose fruits (grapes, bananas, mango), dairy products, corn and peanuts.
2) HOW YOU EAT
Gundry claims a more correct
How a person eats is all about speed.
statement is ‘you are what your gut
It can take up to 20 minutes for the
brain to register that the stomach is full. Therefore, eating a meal quickly
Latest research indicates5 that the
over five to 10 minutes will likely
gut bacteria, or microbiome, plays a
result in a person eating much more
large role in health, weight control,
than they need to feel satiated and
mental wellbeing and the onset of
satisfy hunger. Men in particular are
guilty of being fast eaters - weight
5 Gut Mircobiota for health, https://www.
gain in the western world is in part a
result of over nutrition, eating more than the body metabolically needs.
The microbiome is made up of
The ‘20 minute meal’ implores
trillions of bacteria, more than
people to slow down and take their
there are cells in the body and
time over a meal. To savour, taste, appreciate and most of all, enjoy it.
can collectively weigh up to two
When a person eats is a vital part of controlling weight over the long term. Humans evolved during a time when food was not as available as it is today. Food was in most part scarce and restricted to seeds, berries, nuts and tubers. There would be long periods when early Homo sapiens didn’t get to eat at all. Hence the human body has had to adapt and evolve to accommodate food scarcity. When a person fasts (either by choice or out of necessity), the body switches into a metabolic state called ketosis6. 6
permanent weight loss. How, when
1) WHAT YOU EAT
3) WHEN YOU EAT
Web MD, https://www.webmd.com/diabetes/
In this primal state, body fat is burned to produce ketones which the body can use for fuel because sugar (glucose) in the blood and reserves in the liver (glycogen) have all been consumed. Intermittent fasting has become fashionable as have ketogenic diets. Fasting from say seven pm in the evening and breaking the fast (breakfast) around 11am is a 16 hour fast where the body is well and truly in a state of ketosis and burning body fat - this is well documented to achieve one kg per week weight loss (as mostly body fat). Fasting also has other well proven and documented benefits including autophagy, a spring clean of the body where damaged cells are consumed and replaced with new cells. This has obvious benefits with respect to preventing cancerous cells from taking hold and multiplying.
As an introduction to intermittent fasting, try to resist the urge to eat past seven pm and start the day with a large glass of warm lemon water or some herbal tea and delay consuming calories until eight or nine am.
4) WHERE YOU EAT The way a person responds to stress can trigger the sympathetic nervous system and the fight or flight response, impacting digestion. When the body’s stress response is activated, blood is diverted away from the digestive tract and towards the heart and limbs in order to prepare for fight or flight. When the small intestine is starved of blood then digestion is impaired as is nutrient absorption. For busy business owners or executives, it is recommended to eat a healthy lunch away from the office. Go for a walk, sit in nature for 30-60 minutes and before eating perform deep breathing exercises to settle the body and trick it into turning off the stress response and diverting blood back to the digestive system.
5) HABIT CHANGE Health coaches are often referred to as masters of habit change. A health coach works with a client over two to three months typically to first awaken and then reprogram the brain with new habits and behaviours around diet, lifestyle and movement. An important element to transforming bad habits and
behaviours in these areas is conscious intervention in subconscious thought patterns, the brain’s paradoxical desire to selfsabotage the process of change. The ego lives in the most ancient part of the brain and its mandate is purely one of survival. Self-sabotage is the ego’s desire to maintain the status quo, to resist change and transformation because it is viewed as a threat to a person’s survival. A breakdown always precedes a breakthrough and self-sabotage is the sticking point to a person’s permanent transformation. Being a health coach isn’t about telling a client what to eat and what not to eat. The role of a health coach is to facilitate, ask guiding questions and provide the space for a client to dig deep and transform themselves.
CORPORATE HEALTH EDUCATION On average, an Australian employee takes 8.8 unscheduled days off per year7. This costs employers approximately $578 per employee per absent day, with the annual cost of absenteeism to the Australian economy an estimated $44 billion per year8. 7
Australian HR Institute (AHRI) HR Pulse survey
on Absence Management Report, March 2016, https://www.ahri.com.au/media/1197/absencemanagement-report_final-web.pdf 8
HR Advance, Absenteeism: a big cost to your
Health and wellness education in the workplace are on the rise as businesses awake to the cost of their employees leading an
unhealthy lifestyle. Forward-thinking corporations with a long-term view that invest in educating their employees to lead a healthier lifestyle will likely be rewarded by higher productivity and engagement levels. Other benefits can include reduced absenteeism, higher morale and energy levels in the workplace, contributing to lower staff turnover. Corporate health education can take the form of day workshops and health and wellness programs rolled out into the workplace. Education raises self-awareness, which in turn challenges employees to make better, more informed decisions and choices about diet and lifestyle.
From Buettner’s work it is clear that living a high quality life up to and beyond 100 years old is not a fluke of nature, but rather a result of lifestyle choices centred around eating well, keeping active and having a strong sense of family and community.
For many of us in the western world living outside the blue zones, the words attributed to Mickey Mantle may well apply: ‘If I’d known I was going to live this long, I would have taken better care of myself?’
LONGEVITY In his bestselling book, ‘The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest’, Dan Buettner identified five regions of the world where people live much longer than average Okinawa (Japan); Sardinia (Italy); Nicoya (Costa Rica); Icaria (Greece); and among the Seventh-day Adventists in Loma Linda, California. Buettner discovered there were certain commonalities across the people that lived in these regions, namely: • • • • • •
Strong sense of family; Low incidence of smoking; Consumed predominantly plant based foods; Constant moderate physical activity; High social engagement; and Consumed legumes.
About the author Spencer Smith is The Transformation Coach - a health and lifestyle coach and passionate believer in the reversal and prevention of chronic lifestyle disease. He lives and breathes the Change for Life mantra. Connect with Spencer on LinkedIn www.linkedin.com/in/spencer-j-smith/ - alternatively, he can be contacted at firstname.lastname@example.org. au or through www.thetransformationcoach.com.au