AMLP NSM Event Guide

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#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23

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#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP

ARMSTRONG MCCALL NATIONAL SALES MEETING

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP

JUNE 9TH-11TH, 2023 AUSTIN, TX

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23

#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23 #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23 #AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23 #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23 #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23 #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23 #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP #AMLP23#AMLP23#AMLP23#AMLP23#AMLP23#AMLP23

CONTENTS

PAGE THREE

EVENT AGENDA

PRESENTATION NOTES

PAGE TEN

SUNDAY EXHIBIT HALL

PAGE ELEVEN SCAVENGER HUNT

PAGE TWO PAGE FOUR WELCOME LETTER
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Welcome to #AMLP23

We take this opportunity to welcome you to the Armstrong McCall 2023 National Sales Meeting. It has been too long since we’ve had a formal National Sales Meeting so let’s call this a much-deserved Homecoming!

The Armstrong McCall Corporate Team has been planning this meeting for close to 2 years and it’s finally here for you to enjoy, learn and be inspired for the future of the industry and Armstrong McCall. The meeting has a different tone than what has been designed in the past, we’ve asked each Vendor to bring their top leaders to have a more in-depth B2B presentation and conversation with you, the Franchise Owner.

Please use this workbook to plan sales activity, education, and goal setting for your business. We all know that the first step to success is writing it down.

We encourage you to share photos from this weekend and post them on your social media site using the #AMLP23 hashtag. By doing this we can celebrate together and always have history of this amazing weekend.

Again, we wish you the best and hope you enjoy this weekend.

Sincerely, AMLP Corporate Team.

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Friday-June9th Location 11:00 11:15 Welcome BallroomA 11:15 12:00 Matrix 12:00 1:00 Lunch Arbor 1:00 1:30 NailAlliance BallroomA 1:30 2:00 Kenra 2:00 2:15 Break Arbor 2:15 2:45 Reuzel BallroomA 2:45 3:15 Pravana 3:15 4:00 Schwarzkopf 4:00 4:45 Farouk 6:00 09:00 PartysponsoredbyFarouk BallroomA SummerSoireeTheme Sunday,June11th Location 7:30 9:30 BreakfastinExpoHall RioGrandeA 8:00 9:00 BrandALaunchto Brazos SE&WestMarkets 9:00 12:00 ExpoHallw/SportTheme RioGrandeB VendorhostedBar Saturday,June10th Location 7:00 8:00 Breakfast Arbor 8:00 8:30 NuStandard BallroomA 8:30 9:00 AGHair 9:00 9:30 BeautyQuest 9:30 10:00 Gamma 10:00 10:15 Break Arbor 10:15 11:00 Goldwell BallroomA 11:00 12:00 JPMS 12:00 1:00 Lunch 1:00 1:45 Moroccanoil 1:45 2:15 DangerJones BallroomA 2:15 2:30 Break Arbor 2:30 3:15 Joico 3:15 3:45 Conair 3:45 4:15 Framesi 4:15 4:45 OliviaGarden 4:45 5:15 ReDavid 6:00 7:30 RedavidCocktailSocial Arbor 7:30 10:00 AwardsCeremony BallroomA B&WBall EVENT AGENDA Page- 03

PRESENTATION NOTES

Vendor Matrix

Presenter CarringtonCole, GeneralManager-Matrix

Theme Remember,Recognize, Recommit

Call To Action IncreaseMarketShare

Vendor NailAlliance

Presenter Gari-DawnTingler, VicePresident

Theme Winningwiththe NailCategory

Call To Action StoreNailSection

Vendor Kenra

Presenter PatrinaHall& KarinaHotchkiss

Theme HowfocusingonDeican helpgrowyourbusiness

Call To Action

1)Increaseknowledge ofAllCurlcategory

2)BookCutting& StylingCurlClass

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Vendor Reuzel

Presenter JoshFarmer& AprilMcCoy

Theme DriveIncremental RevenuewithReuzel

Call To Action Prospectandopen5 newReuzelAccounts

Vendor Pravana

Presenter AureliaAndre,General ManagerPravana

Theme ArtisticAdventurist

Call To Action Connect5newArtistic AdventuristwithPravana

Vendor Schwarzkopf

Presenter

JackMcClendon,Director ProfessionalChannels& JenniferCampana,Senior ManagerDigitalStrategy

Theme DigitalToDollars

Call To Action

Haveoneconsistantvoice foryourbusinessthatcan beamplifiedthrumany magaphones

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Vendor Farouk

Presenter FaroukShami, FounderandCEO

Theme TheDigitalColorRevolution

Call To Action IncentiveProgram

Vendor NUStandard

Presenter AutumnBrown Yarbrough,Founder

Theme HairWellnessforAll SettingaNUStandard

Call To Action GetyourteamNU StandardCertified

Vendor AGHair

Presenter LotteDavis,AGFounder, CEOofOneGirlCan

Theme OGCUpdate,AMLP StudentScholarships

Call To Action FundraiserKickoff, $10,000AMLPGoal

Vendor BeautyQuest

Presenter ScottMassad,CEO BeautyQuestGroup

Theme TheFutureofSelling

Call To Action Find10SalesTargets aMonth

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Vendor StyleCraftGamma

Presenter AustinRusso& JesseCrouse

Theme BarberCulture&Future ofMen'sGrooming

Call To Action

CreateaBarberspecificsales strategywithyourDSCs

Vendor Goldwell

Presenter ScottGuinter,General Manager,Goldwell

Theme Partner.Portfolio.Grow

Call To Action NextLevelLead Generation

Vendor JPMS

Presenter JohnPaulDejoria, CEOJPMS

Theme EntrepreneurialConnection Call To Action TargetJPMSstylistswith Color10andBondRX

Vendor Moroccanoil

Presenter UrsualaAnderson, SeniorDirector

Theme TheFutureofMoroccanoil ProfessionalHaircolor

Call To Action ChallengeeachDSCto complete5ColorCalypso ConversionsbeforeSept1st

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Vendor DangerJones

Presenter

DavidThurston, CEO&Founder

Theme WinningwithDangerJones

Call To Action

Open5newDangerJones accountsperDSC

Vendor Joico

Presenter EricGoldstein,Gina

Gergosky,RichardHogan

Theme InnerJoiPresentation &Launch

Call To Action

OrderSpecial Promotions

Vendor BabylissPro

Presenter SeanDuffy

Theme Easyincrementalsales opportunities

Call To Action

AMLPtoofferwider

breathofBlades& Accessories

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Vendor Framesi

Presenter

Dennis&Jarrett Katawczik

Theme ToolstoOpenNewDoors andBusinessBuilders

Call To Action ScheduleaFramesi

LatestTrendsClass

Vendor OliviaGarden

Presenter AnneMaza, GeneralManager

Theme GrowyourBusinesswith OliviaGarden

Call To Action BuildaOliviaGarden POGinyourstores

Vendor ReDavid

Presenter Leonardo&Marco Redavid

Theme GrowingyourRedavid Business

Call To Action BookMarcoandLeo inyourterritory

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SUNDAY EXHIBIT HALL

2023 ARMSTRONG MCCALL FRANCHISE SALES MTG 06/11/23 - 06/11/23

RENAISSANCE AUSTIN HOTEL - EXHIBIT HALL A - AUSTIN, TX

EXHIBIT HALL NOTES

FITNESS CENTER REST FX WOMEN MECHANICAL ROOM MEN ELEVATORS MARCOS ANTONIO SAN SAN 9' CEILING LOBBY ABOVE UP TO FH/FX WOMEN MEN SABINE SERVICE EXIT FIRE WOMEN MEN FH FOYER FE FX ELEVATORS FX FX EXIT FIRE EXIT FIRE EXIT FIRE EXIT FIRE EXIT FIRE EXIT FIRE EXIT FIRE EXIT FIRE EXIT FIRE STORAGE ELEVATOR FH/FE FH FX STORAGE BUILDING STORAGE BUILDING EXIT FIRE POOL FX EXIT FIRE ROOM REST ROOM FITNESS CENTER FREIGHT DOOR NEW FACILITY ROOM (UNUSABLE) NEW FACILITY ROOM (UNUSABLE) 415 418316317319 508 506 500 405 407 409 411 416 414 412 410 408 406305 307 315 208109110108 106 104 102 100 10'-6" 7' 7' 7' 10' 10'-8" 6' TABLE 6' TABLE 6' TABLE 6' TABLE BUFFET 21' 9' 19' 22' 22' 7'-7" ENTRANCE 505 511 413 313 403 18' 10' 11' 14' 18'-4" 14'-6" 14'-9" 19'-7" 31'-8" 19'-7" 7' 7' 8'-6" 10' 6' TABLE 6' TABLE framesi North TIGI Bed Head American Crew Celeb Luxury Wahl MALIBU C 101 20' Henkel Jonny B. Hair Care Federici Brands Danger Jones Beauty By Imagination (WetBrush) Trionics Sys Inc BCL Armstrong McCall KAO UnileverRedavid CBY Beauty REUZEL Suavecito Shark Fin Shear Co Olivia Garden Twisted Fringe Murad, LLC AST Sys/ Salontech Kiara Sky Professional Nails AG Care Beauty Quest Avlon Ind Refectocil (CBON) Olaplex 200 20' JOICO 201 20' Farouk Sys 207 20' Matrix/ L'Oreal 309 20' John Paul Mitchell Systems 20' BaBylissPRO 501 20' PRAVANA 502 20' McBride Research Labs 503 20' Kenra Professional 105 20' 20' Schwarzkopf Professional and Alterna Haircare 203 20' 20' Morrocanoil Inc 301 20' 20' The Wella Company 40' StylecraftUS Nail AllianceGelish Morgan Taylor Church & DwightViviscal Pro 4'-8" 11' 6' 60" TABLE W/10 CHAIRS 60" TABLE 12 60" Rounds of 10 12 30" Cocktail Rnds of 4 16 6' Buffet Tables 16' 34' Ballroom Column FH - Fire Hose Cabinet FX - Fire Extinguisher Ballroom Column Foyer Column 49"x49" 16"x16" 2' Diameter Inventory as of 05/08/2023 Dimension 10'x10' 10'x20' 20'x20' Size 100 200 400 Totals: Qty 37 9 4 50 SqFt 3,700 1,800 1,600 7,100 BOOTH COUNT BLDG. LEGEND:
File Path: C:\_Vault\Designs\_Projects\A\Armstrong McCall Franchise Sales\AMFS2306\Event\Floor Plans\AMFS23.dw g | Tab Name: L10120231 FP 5/8/2023 By: Scale: 1/32" = 1'-0" REVISION Date: Laurinda Monteiro Project #: Acct. Sales: Acct. Mgmt.: Prod. Branch: Started By: Facility: City & State: Facility Location: DRAWING INFO #10120231 Passport Line Item Number: Started: SAN ANTONIO LAURINDA MONTEIRO 4/28/2023 522189 AUSTIN, TX EXHIBIT HALL A RENAISSANCE AUSTIN HOTEL Disclaimer - This floor plan is preliminary and subject to change pending review and official approval by all authorities having jurisdiction. Every effort has been made to ensure the accuracy of all information contained on this floor plan. However, no warranties, either expressed or implied, are made with respect to this floor plan. If the location of building columns, utilities or other architectural components of the facility is a consideration in the construction or usage of an exhibit, it is the sole responsibility of the exhibitor to physically inspect the facility to verify all dimension and locations. © Copyright 2023, Freeman Co. All rights reserved. Confidential and Proprietary - the information contained herein is the proprietary information of Freeman and by accessing the information, the recipient agrees to keep the information confidential and not disclose it to any third party without the prior consent of Freeman. Recipient also agrees to only use the information for its internal evaluation purposes and for no other purpose, without the prior consent of Freeman. Æ
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Get ready for an interactive adventure at the AMLP 2023 Sales Meeting!

Take part in our exhilarating photo scavenger hunt and capture the essence of our celebration. The first person from each region to complete the hunt and email their Field Sales Manager will be rewarded with an exclusive prize that truly sets them apart. Let the hunt begin and unleash your creativity!

#AMLP23

VENDOR SHOWCASE

Capture a photo with at least three different vendor booths in the background, representing the wide range of beauty industry categories.

COLOR INSPIRATION

Take a selfie with the most vibrant hair color you can find at the event, showing off the incredible range of colors available.

CARE & MAINTENANCE

Snap a picture with a display of hair care products that promote healthy hair and maintenance, emphasizing the importance of proper hair care routines.

STYLIST SKILLS

Find a booth with a live demonstration and capture the stylist's creative process in action. Showcase their expertise and talent. Examples include Danger Jones and Framesi.

PRO GOODS GALORE

Photograph a display of professional hair tools and appliances, highlighting the cutting-edge technology and innovation in the beauty industry.

NAILED IT

Take a close-up shot of a nail artist's masterpiece, showcasing intricate and beautifully designed nails.

VENDOR PARTNERSHIP

Pose for a picture with a representative from one of the top vendors such as Paul Mitchell or NU Standard. Highlight the strong business relationships that have contributed to the success of this event.

PERFECT POG

Showcase the stunning Plan O Guides on display by vendors Olivia Garden and Nail Alliance.

SKIN CARE SENSATION

Find a vendor booth focused on skincare products and snap a picture of their innovative offerings, emphasizing the importance of loving the skin you’re in!

GROUP CELEBRATION

Gather a group of attendees from different franchise locations and vendors, including both managers and businesspeople, and take a celebratory photo together. Show the spirit of collaboration and success among the participants.

AMLP 2023 SALES MEETING PHOTO
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#AMLP23

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