At Home - Amelia Arnold

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our culture has become obsessed with convenience as a result of the pressure to work hard, be successful, and thrive in high-stress, capitalistic environments.

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why rely on c

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mental health struggles

rapid urb

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workplace stresses

transit ch

convenience?

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banization

hallenges

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technology enables it

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deceptive marketing

the cost of c

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mental well-being

Loneliness in America has skyrocketed over the past decade, and convenience has only enabled that. A 2018 study of American adults found that almost half reported feeling “sometimes or always alone” (46%) or “left out” (47%).

convenience

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physical well-being Research has found a 34% increase in the likelihood of developing atherosclerosis, the buildup of artery-clogging plaque that can lead to heart attacks and strokes, with each 10% increase in nearby convenience stores.

making the convenie world should not al sacrificing one’s he

in a culture ruled by c we encourage health connect people toge

ent choice in today’s lways have to mean ealth or well-being.

convenience, how can hy eating habits and ether through food?

the solution create a new corner store brand and use it as a model for other small grocery avenues alter what products get sold within the corner store to provide people access to healthy on-the-go-type food options use the brand to educate people on the importance and benefits of eating healthy in a simple, easily understandable way change the ‘stop and go’ mindset to ‘stop and linger’ and bring people together in a stressful world

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site 3245 woodburn avenue cincinnati, ohio 45207 evanston township

evanston community boundary map boundary convenience schools/centers businesses site rec center residences there are currently no large grocery outlets within the community. there are however existing convenience outlets that could be occupied and revamped with the new model.

quantitativ

browse

dine in, t

all the products that are to be displayed within the store, including fresh produce, deli products, grains, dry pantry goods, cold drinks and a variety of packaged snacks

a component people to cr buffet-style within the or take it go including war side d

space requirements: -coolers for fresh produce, protein, and beverages -displays for dry goods -closed storage for extra product and other back of house needs -storage room for back of house and commercial grade dish station -space for food carts to be stored when not in use

space req -central cou buffet with warming su under coun -counter spac plates, meta as well as ta napkins, an -station recycling, a

ve program

take-out

linger

t that allows reate a meal and eat it restaurant o in a pinch, rm meals and dishes

a component where people can eat their food once it has been purchased, including flexible seating options, movable chairs, and an indoor-outdoor seating element

uirements: unter-height commercial urfaces and nter storage ce for ceramic al silverware, akeout boxes, d silverware for trash, and compost

space requirements: -built-in bench seating -loose counter height seating, both indoor and outdoor options -counter and bar height stationary tables -large horizontal pivot windows along seating wall

at home

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at home c

the fridge

the plate

making shopping for the grocery essentials as easy and streamlined as grabbing something to eat from your own fridge

teaching how to cultivate a healthy relationship with food and how to set up a base for healthy, manageable eating habits

concepts

the counter

the table

using food to connect people to others within their community through a rotating selection of meal offerings and snacks from small, locally owned-restaurants

exploring the mental health benefits of stopping to sit down and eat with others in the middle of a busy day

produce

produce

entry

di

seating

the fridge the counter the table *the plate is integrated in the design through graphics

floor plan ground level 1/8”=1’-0”

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produce

protein

protein

grains

drink fridge

buffet area ine-in & take-out

occupied by another tenant

checkout area

seating

storage/ dish room

loading entry

food cart stall restroom food cart stall

did you know... an educational wayfinding experience leading into the at home store

encourage, don’t shame

educating through facts that promote holistic eating

a glimpse in framing moments through windows where people can look through colored glass into the store

, e

h e

the facts apples are more effective than coffee at waking you up in the morning. broccoli contains more protein than steak.

you’re on your way healthy is fun abstracting shapes from produce to create playful moments of pause and discovery

facts along a path symbolizing that healthy eating is a journey

eating sweet potatos can improve your eyesight. eating pistachios can prevent onset diabetes. raw honey never expires. tomatos have substances within them identified as cancer-fighting. bell peppers have the highest amount of vitamin c out of any produce item. black beans aid in gut health.

the counter The counter is about supporting and cultivating community through including a rotating menu of basic, healthy meals from local Evanston restaurant businesses offered as either take-out or dine-in for customers.

Having a meandering buffet-style design takes inspiration from a large family gathering or a group hang-out around someone’s kitchen counter.

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hanging out in the kitchen

waiting to fill a plate

putting new food in the snack jars

what’s on the menu? supporting local evanston businesses by including a rotating menu of basic, healthy meals offered as either take-out or dine-in

THE PICKLED PIG salad pickles hummus

egg salad beet salad bean soup

turkey veg. baba cheese

KING’S WAY CAFE buffalo chicken wrap veggie sandwich cobb salad

IKE’S BARBECUE at hom e

salmon burger pork chop sandwich green beans coleslaw

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rotating menu select meal items from evanston restaurants are available for purchase and listed on suspended graphic metal signage

get take-out customers have the option to fill a take-out box with food if they are in a hurry

or dine-in customers can fill a plate with food if they want to sit down and eat in the store

product showcase food products from local, independent businesses are rotated seasonally on a central counter-height display

the table The table is about providing people with small moments of connection through a dynamic arrangement of dining that blends formal with casual, replicating the constant changing nature of eating at home. When life gets busy, eating around a kitchen table can become a luxury, and so At Home ensures people that they can still experience that feeling while on-the-go.

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around a traditional table

casual chairs and tables

close-knit banquette groupings

one on one pairings only one pivot window is open, the space becomes more separated, and the conversations are more individualized

close-knit groupings

both windows are closed, the space becomes conducive for clustered seating, conversations are circular

large gatherings both pivot windows are fully opened, the design becomes indoor-outdoor, everyone is included in the conversation

the plate The plate is about setting people up a with a base for healthy, manageable eating habits. Cultivating a healthy relationship with food can be a lifelong journey, and At Home aims to help people along that journey. Through design language and graphics that are both educational and encouraging, At Home makes the challenge of healthy eating a little less daunting.

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building a relationship

a good relationship with relationship- it takes tim

what are you in the mood to eat? don’t feel the need to justify your food choices

what are you in the mood to eat?

what is your asking for to

listen to and re your body’s na hunger cue

p with the food you eat

h food is like any other e, practice, and patience

body oday?

what would make you feel happy to eat?

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espect atural es

give yourself unconditional permission to eat the foods you enjoy

om th e

my list broccoli

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brown rice

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bell pepper

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my list

chicken

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learn

spinach

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cook

pinto beans

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about us

04.8.22

about

recipes

benefits

about

recipes

benefits

about

recipes

benefits

about

recipes

benefits

about

recipes

benefits

about

recipes

benefits

about broccoli

Broccoli takes very well to quick-cooking techniques like sautéing or stir-frying. Heat a little oil in a frying pan or wok over high heat, and add cut broccoli florets and peeled, sliced rings of broccoli stalks, stirring and cooking for just 4 or 5 minutes.

storing broccoli Store your broccoli in the fridge loosely wrapped in an unsealed plastic bag. Stash the broccoli in a cold part of your refrigerator, like the crisper drawer or near the back of the fridge. Properly wrapped, broccoli can last up to a week in the fridge and maybe even a few days longer!

back

the fridge The fridge is about making shopping for grocery essentials as easy and streamlined as grabbing something t o e a t f r o m y o u r o w n f r i d g e. To d a y more than ever, people are relying on small grocery outlets for ease of access, and so At Home provides all the essentials in a chronological order so that people can shop for everything that will give them a balanced diet.

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fruit veggies protein grains

typical trip to the fridge at home

fresh meat & seafood

produce

produce produce

produce

de

typical trip through a large grocery outlet

fruit

streamlined grocery experience

veggies

produce

produce

eli

protein

grains

veggies fruit

should make up about 1/8 of your plate

should make up about 1/2 your plate

protein should make up about 1/4 of your plate

grains

should make up about 1/8 of your plate

the fridge (mobile) The fridge (mobile) is about providing streamlined grocery access to people beyond reach of the At Home store. Food carts following the same brand values are rotated around the Evanston community to aid in combating food insecurity.

Paired with this concept are community fridges placed around Evanston where companies and individuals can place what they have and take what they need.

schools

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churches

rec center food cart spots

schools

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churches

rec center

community fridge spots

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the bran

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kit of

how can At visualized as

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parts

t Home be a real brand?

what sounds good to eat? my list learn cook

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about us

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at hom

thank you!

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o m h e t a

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