Master YourMarketing
Learn to market your business- thefriendly and affordableway! and thank youfor clicking on my link!
Ioftenpass smalllocalbusinesses that I know could bereally successful – if onlythey could tell[sell?] thestoryof who theyare and what theydo properlytotheir customer.
Branding and marketing doesn’t come naturallyforeveryone – but in thesetimes, it’s KEY to learn,because it opens yourbusiness to
That’s whyI decided to launch this friendlyand affordable course. Ina smallgroup we’ll focus on getting yourbrand where it needs tobe –your fonts,colours,tone, customer, and story –as wellas thenuts and boltsofusing free softwareand scheduling tools. Bytheend you should beableto go forward withconfidence and reallystart to market foryourself!
Ihave included a course outlinehere – but pleasenote,Iwillbetailoring the courseto participants and theirindividualneeds.I’llbe sending out a questionnaire,soI can gauge your skills and interest and willadapt accordingly.
Master Your Marketing – Learn to market your business the friendly and affordable way! © Bryony Day Burgess
Master YourMarketing
Learn to market your business- thefriendly and affordableway!
This practical 8-week course is designed to help individuals and small business owners takecontrolof theirsocial media marketing using simple, and effective tools that youcanget started with immediately. Eachweek combines practicallearning, discussion,and guided exercises sothat by the end ofthe courseyou’llhave:
• A clearunderstanding ofyouraudience and message
• A simple brand identity(colours, fonts, tone)
• A set of ready-to-post content pieces
• A 4-week content plan
• Confidenceusing scheduling tools,running basic paid ads, and creating videoand photocontent that tells yourstoryeffectively.
Youdon’t need prior experience! Thesessionsare interactive,supportive, and creative.
Master Your Marketing – Learn to market your business the friendly and affordable way! © Bryony Day Burgess
Master YourMarketing
Taught by: Bryony DayBurgess
Email:masteryourmarketing100@gmail.com
Phone: 07983 752535
Location: The AssemblyRooms @Seven Stars, Totnes,Devon
Start Date: Thursday27th November, 6pm Group Size: Maximum 8participants
Master YourMarketing
Learn to market your business- thefriendly and affordableway!
Week1:Understanding Your Offering and Audience
First, let’s set a strong foundation..
Learning outcomes:
• Identify yourproduct/service’s core valueand benefits
• Defineyouridealcustomer
• Understand yourcommunicationstyle and tone
Homework:
Completeyour “Brand Snapshot Worksheet”.
Week2:Your Channels– andContent That Works
Choosing whereis best to show up and what to post when you do.
You’ll learn:
• Themajorsocialmedia channels and what typesofcontent workbest
• How toalignyourcontent with yourgoals (awareness,engagement, sales)
• How tomakeyour postsauthentic and consistent
Homework:
Choose yourprimary channel/s and gatherexamples of content youadmire.
Master Your Marketing – Learn to market your business the friendly and affordable way! © Bryony Day Burgess
Master YourMarketing
Learn to market your business- thefriendly and affordableway!
Week3:Creating Visual Content– CanvaBasics (Part 1)
Get hands-on withCanva, a free and easy-to-usedesigntool.
Learning outcomes:
• NavigateCanva and explore templates
• Createyourbasic brand kit (colours, fonts,logo ifapplicable)
• Designsimpleposts for different platforms
• Use yourphoneeffectivelyforphotos and short videos
Homework:
Create2–3 branded templatesforfuture posts (e.g. quotes, promotions,tips).
Week4:Creating Engaging Content –CanvaAdvanced (Part 2)
Build on your Canva skillsand exploreshort-formvideo content,repurposing designs for multipleplatforms.
Learning outcomes:
• Use Canva’s videoand animationtools
• Add music,text overlays, and captions
• Repurposepostsacross platforms efficiently
• Understand visualstorytelling forReels and short videos
Homework:
Createonecarousel post and oneshort video(ReelorTikTok-style clip).
Master Your Marketing – Learn to market your business the friendly and affordable way! © Bryony Day Burgess
Master YourMarketing
Learn to market your business- thefriendly and affordableway!
Week5:Planning &Organising Your Content
It’s time toget organised! You’llbuild a realistic posting schedulethat fits your time, goals, and audience habits.
Learning outcomes:
• Understand howoften topost and what to post
• Build a balanced content calendar (educational,engaging,promotional)
• Learnhowtorepurposeand batch-create content
• Createa simple, repeatableworkflow that fits yourlifestyle
Homework:
Plan yourfirst 4-week content calendar using provided templates.
Week6:Scheduling &Managing Your Content
Learnhowtousefreeoraffordablescheduling tools. You’llalso explore how to writecaptions that engage youraudience.
Learning outcomes:
• Use scheduling tools
• Writeengaging captions with clearcalls-to-action
• Understand hashtags and tagging
• Learnstrategies forreplying to commentsand messages
Homework:
Schedule yourfirst week of posts.
Master Your Marketing – Learn to market your business the friendly and affordable way! © Bryony Day Burgess
Master YourMarketing
Learn to market your business- thefriendly and affordableway!
Week7:Introduction to Paid Advertising
Discoverhow socialmedia advertising works and when it makessensefor your business. Createa mock campaign.
Learning outcomes:
• Understand ad objectives, targeting and budgets
• Setting up a simpleFacebookor Instagram ad
• Reading yourresults
Homework:
Sketch out your first real campaign idea (with audience, budget, and goal).
Week8:MeasuringSuccess & Continuous Improvement
Understand what’sworking – and what’snot.
Learning outcomes:
• Understand key metrics: reach, engagement, clicks, conversions
• Set future goals for yourcontent and growth
• Build a plan foryournext 3 months
Homework:
Reviewyourperformance and identifythree focus areas forimprovement.
Master Your Marketing – Learn to market your business the friendly and affordable way!
