L I G H T S i s a n i n t e r a c t i v e d e s i g n s h o w, b u t b e y o n d t h e l i g h t s , T h e e n t i r e s h o w i s an experience. An experience four design students set out to create. Light is the foundation for each piece and they range from a projection sculpture t o l i g h t b o x e s a n d l i g h t s c u l p t u r e t o i n t e r a c t i v e m o t i o n c a p t u r e d i s p l a y. In many ways, this can be considered daring and ambitious, but when the group got together to come up with the idea, the challenge was accepted to bring this idea to life. H o w e v e r, t h e r e a l e x p e r i e n c e b e h i n d t h i s s h o w i s n o t t h e e x p e r i e n c e o f t h e f i n a l p r o d u c t o f t h e s h o w i t s e l f, b u t t h e e x p e r i e n c e o f c o l l a b o r a t i n g a n d a p p l y i n g s k i l l s learned in the classrooms to actualize design on a larger scale. This show is presented to showcase the graphic design department, to increase the competition level within the department and hopefully to drive the advancement of the curriculum f o r f u t u r e b e n e f i t s . M o s t i m p o r t a n t l y, t h i s s h o w r e p r e s e n t s t h e t r u l y b r i l l i a n t l e a r n i n g t h a t g o e s o n i n t h e a r t a n d d e s i g n c l a s s r o o m s a t U N LV.
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I D E N T I T Y LO G O D E S I G N
The overall theme consisted of geometric shapes that could be incorporated in all the artworks to provide harmony throughout the entire body of work. The logo possesses that geometric trait. The logo is clean and minimal so that it would work at a large scale for promotional material and to provide mystique. T h e c o l o r g r e e n w a s c h o s e n b e c a u s e “g r e e n l i g h t” s y m b o l i z e s “g o”.
5x
x x
L I G H T S LO G O
Pa n t o n e 3 6 1 C 69 M 0 Y 100 K 0
0 .7x 1. 3 x
3x
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IDENTITY TYPOGRAPHY
The typefaces chosen represents a modern and technological style that r e p r e s e n t t h e t h e m e s o f o u r s h o w - l i g h t s , g e o m e t r i c , d e s i g n , a n d t e c h n o l o g y. All text is capitalize to mimic the logo signature. The uppercase text helps balance out the bold, thick rectangles of the logo symbol. Kerning is adjusted appropriately to accommodate the tight spacing of the uppercase.
F O R G O TTE N FU TU R IST LIGHTS FONTS
ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h ij k l m n o p q r s t u v w x y z
LO G O F O N T FORGOTTEN FUTURIST BODY FONT ACENS
ACENS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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G A L L E R Y S PA C E L AY O U T
U p o n e n t e r i n g t h e g a l l e r y, v i s i t o r s a r e g r e e t e d w i t h a k i n e t i c g r a p h i c p r o j e c t i o n displaying the show name and artists. Each piece has its own space that suits each piece well because of the amount o f l i g h t e a c h p i e c e e m a n a t e s t o a v o i d l i g h t p o l l u t i n g e a c h o t h e r. The logo installation in the middle of the gallery floor help alter the space of the gallery as well as direct the flow of traffic in a counter-clockwise direction. T h e c u s t o m b u i l t w a l l s w e r e b u i l t t o d i v i d e t h e g a l l e r y s p a c e f u r t h e r.
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MAP
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01 | KINETIC PROJECTION 02 | LIGHT SCULPTURE 03 | DJ 04 | MOTION CAPTURE 05 | PROJECTION SCULPTURE 0 6 | L O G O I N S TA L L AT I O N 07 | LIGHT PHOTOGRAPHY 08 | PHOTO BOOTH 09 | REFRESHMENTS
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DESIGN PIECES PROJECTION SCULPTURE
A projection mapped sculpture that was originally a 10 minute video which played in a loop for the time fo the exhibition. The video would play a total of 18 times so viewers could see something different as they walked through the g a l l e r y. M a t e r i a l s : Epson 825 Powerlite, 3/16” foamcore, After Effects Dimensions: 3’ x 3’ x 3’ 6“
FINAL
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DESIGN PIECES LIGHT SCULPTURE
T h e c o m p o s i t i o n c o n s i s t s o f 4 b l o c k s t h a t c r e a t e “ L” s h a p e s . T h e “ L” s h a p e s a r e composed with a methodical approach. The different depths help create value in the overall piece and to allow the piece to view in a 180 degree space. M a t e r i a l s : polystyrene foam, foamboard, wood, LED lights, screws, spray adhesive. Dimensions: 8’ x 4’ L A R G E B LO C K 6” X 6” X 5” M E D I U M B LO C K 6” X 6” X 4” S M A L L B LO C K 6” X 6” X 3” E X T R A S M A L L B LO C K 3” X 3” X 6”
FINAL
DRAFTS
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DESIGN PIECES LIGHT PHOTOGRAPHY
Light photograph presents photos in a unique way that tied them both to the c o n c e p t ( l i g h t s ) a n d c o n t e x t ( p h y s i c a l L i g h t s ) o f t h e s h o w, t h e r e f o r e b a c k l i t frames were created to display the light painting photos. The warehouses in the background of my photos served as a blank canvas so the viewers’ eyes go to the light streak; intended to be very neutral, yet add to the blocks present i n t h e o t h e r p i e c e s o f t h e s h o w. R e d , g r e e n , a n d b l u e ( R G B ) c o l o r s c h e m e w a s chosend because of the limit and simple nature of the photos. After altering the colors of the photos in Photoshop the next step was to assemble. M a t e r i a l s : Interior car LED lights, battery holders with switches, batteries, photo gels, and shadow boxes. D i m e n s i o n s : 1 8 ” x 2 4 “ a n d 1 2 ” x 1 6 “
FINAL
DRAFTS
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INTERACTIVE PIECES PHOTO BOOTH
We w a n t e d t o c r e a t e a n e x t e n s i o n o f t h e l i g h t p a i n t i n g s b y c r e a t i n g a photobooth that would revolve around the same idea. The booth would be made up of an enclosure that housed a DSLR camera and remote. Hanging on the w a l l w a s a t u t o r i a l p o s t e r ( m a d e i n I l l u s t r a t o r) a n d t h r e e d i f f e r e n t c o l o r e d f l a s h l i g h t s ( R e d , G r e e n , & B l u e) t h a t p a r t i c i p a n t s c a n c h o o s e f r o m t o c r e a t e t h e i r o w n u n i q u e l i g h t p a i n t i n g . L a s t l y, h i d d e n a b o v e e y e l e v e l w a s a D V D p l a y e r t h a t p l a y e d t h e c o u n t d o w n a n d a p r o j e c t o r t h a t p r o j e c t e d i t . Wa l k i n g i n t o t h e b o o t h t h e i d e a w a s t o h a v e t h e p a r t i c i p a n t s r e a d t h r o u g h t h e t u t o r i a l (w h i c h glowed under blacklights,) choose a flashlight, push the button/remote to t r i g g e r t h e s h u t t e r o n t h e c a m e r a , s t e p b a c k a n d “p a i n t .” I d e a l l y, t h i s experience would be strictly up to each person that passed through it. Then t o w a r d s t h e e n d o f t h e s h o w w e w o u l d p r i n t o u t t h e i r p h o t o s o n a Po l a ro i d P o g o – a p o r t a b l e i n k l e s s p r i n t e r t h a t p r i n t e d o n Z i n c t e c h n o l o g y p a p e r (w h i c h a l s o s e r v e d a s a s t i c k e r) . O v e r a l l , t h i s b o o t h a d d e d t o t h e e x p e r i e n c e a s p e c t o f t h e s h o w a n d l e f t p e o p l e w i t h a “s o u v e n i r” f r o m t h e s h o w a s w e l l a s l e t t h e m b e c o m e t h e a r t i s t i n a n a r t s h o w.
PHOTOS
TUTORIAL POSTER
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INTERACTIVE PIECES MOTION CAPTURE PROJECTION
The motion capture projection allows people to interact with pixels to create a kinetic video projection of their own. A hidden webcam reads the body movement of people and a projector displays the action onto the adjacent wall of the webcam so people are able to see their movement in live time. A black light is positioned near the webcam to help the webcam read the movement without disturbing the surrounding pieces. When the webcam detects movement then green pixels highlight where the movement is located. The motion capture projection was created using a flash tutorial to assist in c o d i n g t h e a c t i o n . M a t e r i a l s i n c l u d e p r o j e c t o r, w e b c a m a n d l a p t o p .
D E TA I L
WA L L P R O J E C T I O N
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PROJECT TIMELINE BEHIND THE SCENES OCTOBER 7
C R E AT I N G T H E I D E A / / c o m i n g t o g e t h e r t o p u t o n a n e x p e r i e n c e THEMES // lights // interaction // design // technology // tension IDEAS 1) F l o o r P r o j e c t i o n / / I n t e r a c t i o n & D e s i g n : D i s c r e t i o n o f a u d i e n c e t o c h a n g e v i s u a l 2 ) Wa l l P r o j e c t i o n / / I n t e r a c t i o n & D e s i g n : D i s c r e t i o n o f a u d i e n c e t o c h a n g e v i s u a l 3 ) S t a g e / / Pe r f o r m a n c e & D e s i g n : U n i t y b e t w e e n d a n c e r & k i n e t i c m o t i o n p ro j e c t i o n 4) Projection Sculpture // Visual & Design: Motion graphics & changing colors // 5) Light Drawing Booth // Interaction & Design: Drawing of light in a photo at discretion o f t h e d r a w e r / / P r i n t i n g p h o t o s f o r t a k e h o m e e x p e r i e n c e ( P o l a r o i d P o g o) 6) Dj // audio presence ADVERTISING To b u i l d t e n s i o n b y r e l e a s i n g i n f o r m a t i o n s l o w l y o n a t i m e l i n e u s i n g p o s t e r s / / w h e a t p a s t e w a l l o f r e p e a t i n g f l y e r s . Po s t e r s w i l l c h a n g e a s w a y t o r e l e a s e m o r e i n f o r m a t i o n
OCTOBER 10 S u b m i t t e d P r o j e c t I d e a To H e l g a & S e o / / A p p r o v e d Research & Development
OCTOBER 12 Research & development Gathering materials online S c h e d u l i n g T h e S h o w / / D e c e m b e r 1 -3
OCTOBER 17 Gathered floor plan & measurements for GHG (GRANT HALL GALLERY) Built GHG in Sketch Up G h g A l r e a d y B o o k e d F o r We e k N o v. 2 8 / / R e v i s e d t o w e e k o f D e c e m b e r 5 Booked Lights for week of December 5
OCTOBER 19 Established Name: LIGHTS O r d e r e d t h e Po l a ro i d Po g o ADDITIONS L i g h t p a i n t i n g s o n w a l l / / d a n y’s i n d i v i d u a l p i e c e L i g h t e d b i l l b o a r d / / b r y a n t’ ’s i n d i v i d u a l p i e c e Change seats to boxes // sculptural & functional Pa i n t a l l b l a c k & t o p g l o w i n g g r e e n
OCTOBER 24 Importance of setting a schedule Gathering footage for video L o g o d e s i g n / / “ L” w / L i g h t s
OCTOBER 26 Wo r k d a y Identity test Projection sculpture discussion Experiment with dreamweaver blob motion interaction
OCTOBER 31 Discussed With Helga About Progress (motion s c u l p t u r e , l i g h t p h o t o g r a p h y, a n d f l a s h t e s t)
NOVEMBER 2 Wo r k d a y Business cards or postcard as handouts
NOVEMBER 7 Wo r k d a y Backlit poster frame
tracking,
projection
NOVEMBER 9 Wo r k d a y Lights through foam examples B r y a n t’s b i l l b o a r d v i s u a l i z e d Edit: take out interactive floor projection, use webcam templates on wall
NOVEMBER 14 Wo r k d a y Te s t i n g l i g h t s f o r b r y a n t’s p i e c e / / f i g u r e d h o w t o c o n s t r u c t t h e b i l l b o a r d Edit: floor projection might be possible again
NOVEMBER 16 Wo r k D a y C h e c k i n g M i c h a e l ’s P r o j e c t i o n S c u l p t u r e D i s c u s s i n g B r y a n t’s B i l l b o a r d p i e c e F i n a l i z i n g D a n y’s P h o t o I d e a D a n y, M i c h a e l , T h o m a s i n D a n y’s s t u d i o r e s e a r c h i n g & d i s c u s s i n g p e r f o r m a n c e i d e a / / B r y a n t o n Fa c e T i m e Decided to do DJ interaction // no more dancer
NOVEMBER 21 A d j u s t i n g m i n o r d e t a i l s / / t r y i n g t o m a k e “ L” s c u l p t u r e p i e c e s m a l l e r B r a i n s t o r m i n g o n h o w t o c o n s t r u c t B r y a n t’ ’s b i l l b o a r d p i e c e D i n n e r a t P a y m o n’ S
NOVEMBER 23 Finalizing some touches with the show Met with the dj // discussed with him the project Dany printed out his light writing photos
NOVEMBER 27 Print out posters // posted outside of Grant Hall Gallery Discussed plans for: wall to block off show // intro projection // sign in table // comment book // lit squares // dj booth // projection sculpture // light painting // photo booth // refreshments
NOVEMBER 28 Lightswitchstudios.com website visualized and countdown going Lights flyers visualized and discussion Discussing glow in the dark paint issue
NOVEMBER 30 Final work day before week of show Finalizing projects and ideas Wo r k i n g o n i n d i v i d u a l p i e c e s Gathering final materials for the show Sending flyers and cards to repo
DECEMBER 1 Wo r k D a y Bryant/Dany approving and picking up the flyers and business cards
DECEMBER 5 F I R S T D AY I N G A L L E R Y Dany and Thomas getting foam core Mike getting projectors Setting up the space as much as we could Installing pieces and video documenting
DECEMBER 6 S E C O N D D AY I N G A L L E R Y Wo r k i n g & s e t t i n g u p Did wiring for light paintings switches Gathering needed materials Built extra gallery walls Built and installed projector shelves and test projectors Built frame for light sculpture
DECEMBER 7 T H I R D D AY I N G A L L E R Y Wo r k i n g & s e t t i n g u p Putting together Photo booth (cutting the hole in camera stand) B r y a n t’ g l u e f o a m p i e c e s t o f o a m b o a r d , d r i l l h o l e s f o r l i g h t s a n d i n s t a l l lights. B u i l t l o g o i n s t a l l a t i o n a n d r e f r e s h m e n t c u p h o l d e r.
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LIGHTS INTERACTIVE DESIGN EXPERIENCE
DECEMBER 8 D AY 4 I N G A L L E R Y A N D O P E N I N G N I G H T Finalizing the lights team jackets Mapping projection sculpture Ta p i n g w i r e s e v e r y w h e r e Installing black lights Setting up with the dj Installed the cups dispenser
NOVEMBER 30 C LO S I N G S HO W Fi ne - t u ne d t h e p i e c e s to w o r k be tte r ( r e m a p p ing the p ro je c t i o n s c u l p t u re , p ro j e c to r w e bc a m f ig u r e d o u t, f i x e d D a n y’s g re e n l ig ht p a inting l ig hts , s e c u r e d Bryant ’s piece to the wall)
SPECIAL THANKS H E L G AWAT K I N S SANG-DUCKSEO KIRSTENSWENSON PAT R I C I A M C R A E - B A L E Y JERRYSCHEFCIK