Campus Life by Bryant Nguyen

UNLV

CAM P U S

LI FE

S TA N DA R D S

M A N UA L

Our organization embodies a healthy disregard for the impossible by continually challenging the status quo. We are progressive, inclusive and adaptable to reflect our ever changing environment and students. We demand constant creativity, equity and passion for forging purposeful and holistic experiences for the UNLV community.

Table of Contents ID EN T IT Y primary logo secondary logo department logos alternate logo applications

1 3 5 7 8

S TAT IO N A R Y business card letterhead brochure

10 11 12

PR O MOT IO N A L lapel pin uniforms web banner website

14 15 17 19

PRIMARY LOGO

PRIMARY LOGO The logo combines various elements from UNLV and Campus Life. The symbol uses the tip of the Hey Reb hat as the base to symbolize UNLV as the foundation that Campus Life is grounded in. The red pillars represent the FDH building - the center of Campus Life offices. There are seven pillars to represent each department within Campus Life.

The typeface chosen mimics the curves found on FDH, Hey Reb logo, and UNLV typeface. “Campus” is uppercase to symbolize the sturdy structures that make up the UNLV campus. “Life” is lowercase to symbolize the growing and ever-changing students and environment.

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PRIMARY LOGO

11x

29.5x

x 4x x x

22x

RED LOG O

BLAC K LOGO

WH IT E LO G O

PMS 186

PMS Black

PMS White

To be used on backgrounds that do not show the grey in the full color logo properly.

To be used on light and busy backgrounds.

To be used on dark and busy backgrounds.

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SECONDARY LOGO

SE CONDARY LOGO The secondary is used for vertical applications.

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SECONDARY LOGO

23x

2x 4x x x

29.5x

RED LOG O

BLAC K LOGO

WH IT E LO G O

PMS 186

PMS Black

PMS White

To be used on backgrounds that do not show the grey in the full color logo properly.

To be used on light and busy backgrounds.

To be used on dark and busy backgrounds.

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DEPARTMENT LOGOS

D E PARTME NT LOGOS The department logos serve as alternatives for each department to promote Campus Life and the respective department

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DEPARTMENT LOGOS

11x

29.5x

x 4x x x

22x

RED LOG O

BLAC K LOGO

WH IT E LO G O

PMS 186

PMS Black

PMS White

To be used on backgrounds that do not show the grey in the full color logo properly.

To be used on light and busy backgrounds.

To be used on dark and busy backgrounds.

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A LT E R N AT E L O G O

ALTE RNATE LOGO The alternate logo is to be used in association with the UNLV logo. This format best highlights the features of both logos.

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A P P L I C AT I O N S

Museo ABCDEFGHIJKLMNOPQRSTUVWXYZ

PMS 186

abcdefghijklmnopqrstuvwxyz 0123456789 PMS 425

Metrophobic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

PMS 423

0123456789

TY P EFACE S

C O LO R S WATC H ES

A brand’s typeface is its visual voice. A strong typeface differentiates a brand. Museo should be used primarily for the Campus Life slogan “ignite excellence” and headers. Metrophobic should be used primarily for body copy and header in some circumstances.

The Campus Life red and grays use the same UNLV swatch PMS.

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STATIONARY

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BUSINESS CARD

BUSI NE SS C ARD The business card uses the alternative logo in the front to associate Campus Life with UNLV. The logo is left justified to establish the hierarchy. The contact info is right justified. The phone, fax and email follow the name and title because it is the most used information.

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LETTERHEAD

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T 7 02 . 8 95 . 365 6 | F 7 02 . 8 95 . 4 14 8 | E s tuden tli fe@un lv. edu Un i vers i ty of Neva da , La s Veg a s | Ca mp us Li fe 4 5 05 S . Ma ryla n d Pa rkw a y | Box 4 5 2 019 | La s Veg a s , NV 8 915 4 -2 019 W s tuden ta ffa i rs . un lv. edu

LE TTE RHE AD The letterhead uses the alternate logo. The symbol is utilized as the watermark. The footer curve follow the same angle and points as the curve in the primary logo. The pattern has circular elements to compliment the curve. The information follows the same order as the business cards.

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BROCHURE

OUTSIDE

INSIDE

3 Every single student is engaged in a transformational holistic collegiate experience generating pride and connection to UNLV. Through tailored experiences and intentional support, we ignite the creativity, productivity and development of our dynamic students who are empowered and challenged to become healthy, engaged, and socially aware citizens in a global society.

Cam pus Li fe Our organization embodies a healthy disregard for the impossible by continually challenging the status quo. We are progressive, inclusive and adaptable to reflect our ever changing environment and students. We demand constant creativity, equity and passion for forging purposeful and holistic experiences for the UNLV community.

igniting excellence

Every single student is engaged in a transformational holistic collegiate experience generating pride and connection to UNLV. Through tailored experiences and intentional support, we ignite the creativity, productivity and development of our dynamic students who are empowered and challenged to become healthy, engaged, and socially aware citizens in a global society.

We positively impact the academic experience of our students through influential partnerships between faculty and staff, innovative curricular development, and the creation of a seamless learning environment.

Campus Life is a dynamic teaching and mentoring environment with a proud tradition of preparing all full-time employees for professional success. We intentionally pursue and hire the most talented individuals. Supervisory relationships are fueled by a mutual exchange of ideas and trust. Feedback, support, and recognition, along with continuous training, result in professional excellence and the ultimate success of our organization.

4 Economic viability is critical to the realization of our mission and is achieved through strategic planning, revenue generation, fiscally responsible decisions, and eco-friendly practices that add value in a competitive environment.

5 Acquisition of intellectual and intra/ interpersonal skills is the essence of student employment in Campus Life. Once students are intentionally selected and oriented they receive exceptional supervisory feedback, support, challenge, recognition, and training to achieve lifelong employability.

We are each otherâ&#x20AC;&#x2122;s biggest fans, promoting our excellence, valuing our talents, and celebrating one anotherâ&#x20AC;&#x2122;s accomplishments. Phenomenal students, staff, programs, and services are recognized internally, locally, regionally, and nationally through presentations, publications, and awards.

BROC HURE The brochure introduces the red images as part of Campus Life identity, The red image becomes distinct and unique to the brand. The bottom has the same curve from the logo and red below it is a lighter shade then the image. Images are place in circle elements to compliment the curve.

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PROMOTIONAL

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LAPEL PIN

LAPE L PIN The lapel pin uses the secondary logo for ideal placement.

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UNIFORMS

RE D POLOS Red polos have the primary logo on the left breast.

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UNIFORMS

WHITE POLOS The white polos have the primary logo on the left breast and red collars.

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WEB BANNER

HORIZONTAL WE B BANNE R The horizontal web banner utilizes the logo curve and red images with the slogan.

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WEB BANNER

VE RTIC AL WE B BANNE R The vertical web banner utilizes the logo curve and red images with the slogan.

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WEBSITE

WE BSITE The websites uses the distinct red images in the background. A link to the main UNLV website and a search bar is located in the static header. The navigation bar links visitors to the other department websites. A slideshow highlighting the latest news is located below the navigation bar. Content is listed below the slideshow including posts and galleries that will link to respective subpages.

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WEBSITE

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