» Background
» Remarkable Attributes
» Brand’s Concept
» Positioning Statement
» Brand’s personality
» Tone of voice with target 1
» Tone of voice with target 2
» Brand overview / moodboard
» Reason of
» Construction
» Versions
» Color palette
» PANTONE colors
» Minimum reductions
» Incorrect Uses
» Correct uses
» Brand Typography
» Typography Structure
» Mockups
VILLASOL opened its doors to the public on November 20, 2020, providing its visitors with an unforgettable and safe experience for the safety of every Salvadoran family. Located in an accessible place to the population just 50 km from San Salvador, doing their rest is comfortable and unforgettable.
Moreover, one of its main attractions is the extensive selection of delicious dishes on its menu, prepared with meticulous attention to health and safety standards. Nowadays, most visitors look forward to a time of rest as a vacation to return to VillasolA space with facilities used intelligently. We believe in the ideology less is more, more for you without worries.
Facilities with high surveillance 24/7, peace of mind for you and your family while you rest.
A space with intelligently used facilities, we believe in the ideology of less is more, more for you without worries.
You don't have to feel an eternal return thanks to its proximity, only 50 km from San Salvador.
A place where you can feel 100% sure of your safety, and quiet and your family can enjoy as much as possible. It has every day to make it official to escape from the routine or midweek unleash the stress of the routine aside.
At Villasol, we promise an unforgettable escape where luxury meets tranquility. Nestled by pristine shores, we create exceptional experiences with personalized service, exquisite dining, and breathtaking views.
Veronica
• 35 years old.
• Married and mother of one child.
• NSE: B+.
• She is a Retail seller in a shoe shop.
• She’s keen on being outdoors on weekends..
• She love to cook.
• She is rooted in her Salvadoran roots and feels proud of her.
• Knows of other cultures.
• Has FB, IG, Tiktok and Pinterest.
• Her mission is to maintain a healthy lifestyle despite her frequent running out of time.
• She looks like: standar height, glazed eyes and brunette skin and hair.
Tone: You
He uses a pleasant, jovial, respectful language. His love for Salvadoran culture is reflected in his communication. He is interested in providing the necessary information to the client.
Aimed to :
Potential clients who are undecided about staying at Villasol, intend to visit the establishment but think about being wellinformed before any action.
Tone: You
It uses serious language. Comparing and differentiating the establishment is paramount. Showing the qualities and virtues of the establishment is a priority.
Aimed to :
Clients who have already visited Villasol and are convinced they want to come back again, but still have a list of options to escape the routine.
One of the most relevant things when visitors go to a hotel on the beach is that they are looking for an experience they can remember which motivates them to return in the future. That’s why this was made with the picture of a sunrise and the beautiful horizon between the sea and the sky in mind.
Area of security is a proportional rectangle belonging to the letter “L”
Using the full version of the logo
Using the Symbol version
Primary color #003da6
Secondary color
144 C
166 C
To Social Media Plattforms. To Print materials.
Without a background safe
Without a background safe
With a background safe
With a background safe
Please follow the visual path mentioned before, and avoid these mistakes:
1. Don’t change the color of the logo.
2. Don’t apply any effect above or behaind the logo.
3. Don’t modify the direction of the logo.
4. Don’t change the lecture orientation of the logo.
Follow the next rules to use the logo properly:
1. Use the logo over the brand’s color.
2. Use the logo without any effect above or behind the logo.
3. Use the logo with the given direction.
4. Use the logo following the right lecture orientation.
This typeface family allows the brand to highlight relevant titles and subtly mention brand details. Use as the serious part of the logo.
This typeface is an interactive site for brand enjoyment. In addition, it applies to a title that matches the idea of communication.
Here’s a list of the eligible variations of the font-family.
Here’s a list of the eligible variations of the font-family.
Thanks for read it
