MEGAN SHEPHERD
MEG.E.SHEPHERD@GMAIL.COM
(918) 520-6934
MEGSHEP.COM
PROFILE Writer and creative strategist specializing in branded content creation, copywriting, account planning, editorial, food writing, and lifestyle content
AREAS OF FOCUS - Web, social, and product copywriting - Creative concepting and campaign strategy - Food, city, and lifestyle content - Brand planning and account strategy - Content strategy and development - Editorial content (human interest) - Experiential marketing - Focus groups and qualitative insight gathering - Keynote, Creative Suite, and CMS - Photo and video
R E L E VA N T E X P E R I E N C E Writer, Editor & Creative Strategist • Freelance -Editorial writing and editing -Copywriting -Creative strategy -Account planning -Branded content creation -Recipe development Food Editor • Hearst Digital Media • 2017 - Developed highly digestible, social-first recipe videos for Delish and affiliate brands - Wrote and edited recipes, features, viral round-ups, and newsy one-offs - Developed 25 recipe videos in 30 days with a reach of over 60 mm+ organic, unpaid views Copywriter / Creative Strategist • Cubic Creative • 2015 - 2017 - Wrote and managed all client copy for 40+ accounts, including branded editorial, video, web, email, experiential, social, and digital ad campaigns - Pitched content strategy and branded content opportunities to clients - Managed content budgets, publishing platforms, and freelancer relationships - Developed briefs, brand positioning, strategies, tactics, and partnerships Content Manager / Editor • Ben & Jerry’s Ice Cream • 2014 - Managed and edited all blog content for Ben & Jerry’s US Core Tour blog (445,000+ visits, 250+ stories, and over 1 mm+ impressions) - Coordinated 117 content partnerships with brands in 14 cities across the US - Managed freelance writers, curators, and influencers - Worked on digital ads, paid media, events, and product activations Content Specialist / Editor • Century Interactive • 2013 - Produced all content for product and marketing operations - Wrote, shot, and edited internal and external video projects - Wrote e-books, white papers, ads, website copy, and digital marketing materials Americorps Fellow • Life Together • 2012 - Yearlong post-grad social justice and community organizing fellowship
E D U C AT I O N Bachelor of Arts, English + Journalism // Oklahoma State University, 2012
P U B L I C AT I O N S & CLIENTS - Food52 - CNBC - Bustle - Delish - Woman's Day - Hello Giggles -PayScale - Urban Outfitters - Kitchn - Ben & Jerry’s Ice Cream - Cupcake Wines - Levo League - Ladies Get Paid - The Tulsa Voice - This Land Press - Edible Tulsa - Ladies Get Paid - Tulsa People - J.K. Adams - Several others