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LEVERAGED BUYOUT TRANSACTION
4/15/16
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TABLE OF CONTENTS
Executive Summary
Section II:
Company Overview
Section III:
Industry Overview
Section IV:
Investment Considerations
Section V:
Valuation
Section VI:
Transaction Overview
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Section I:
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EXECUTIVE SUMMARY
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TRANSACTION OVERVIEW
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Situation Overview
Artemis Capital (“Artemis” or the “Sponsor”) has approached Debit Suisse (“DS”) to provide commitment papers to support an interim bid for the potential acquisition of GoPro, Inc. (“GoPro” or the “Company”) A formal sell-side process is being administered by Goldman Stanley The Sponsor has requested that we provide initial views on leverage, structure and pricing
GoPro currently operates in the action camera market, offering its HERO line of mounted and wearable cameras along with video-editing and sharing software
Company Description
The Company recently acquired two mobile video-editing apps, Splice and Replay, to facilitate a fullservice customer experience
Preliminary Structure
For illustrative purposes we have outlined the following structure: Revolver First Lien Term Loan Amount: $100 million Amount: $675 million Leverage: NA Leverage: 3.75x Pricing: L + 375bps Pricing: L + 375bps LIBOR floor: 1.0% LIBOR floor: 1.0% Tenor: 5 years Tenor: 7 years
Senior Notes Amount: Leverage: Pricing: Tenor:
$495 million 2.75x 10.0% 8 years
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GoPro is set to release its new “Karma” line of consumer drones in summer 2016 The Company is also seeking to diversify and expand into international markets
Revolver: 2.5% First Lien Term Loan: 2.5% Senior Notes: 3.0%
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Anticipated Fees
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COMPANY OVERVIEW
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COMPANY OVERVIEW General Overview Founded
Strong Network of International Distributors
San Mateo, California 2004
Description
Highlights
Big Box Retail Mid Market Retail Specialty Retail
Nicholas D. Woodman – Founder, Chairman and CEO Anthony J. Bates – President and Director Brian T. McGee – CFO
Develops high-definition personal cameras used in extreme action video photography The HERO line offers versatile devices including mountable and wearable cameras, and accessories Provides software solutions such as GoPro Studio and the GoPro App for consumer video and photo editing Employees – 1,539 Market Cap – $1,888.7 Enterprise Value – $1,414.7
Revenue – $1,620.0 EBITDA – $83.7
Global Footprint 40,000+ Retail Locations, 100+ Countries
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Key Management
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Headquarters
GoPro Worldwide Retailers
$ in millions, market data as of 4/14/16, LTM Financial Data of 12/31/15
Financial Summary
Key Metrics
Revenue is up 16.0% YoY to $1,620 million in 2015
Revenue
200%
Shipped 6.6 million cameras in 2015, up 27.0% YoY; approximately 20 million cameras shipped in total
150%
24+ million cumulative downloads of the GoPro App and 15+ million cumulative GoPro Studio installations
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GoPro’s revenue growth since Q1 2012 ($ in millions) YoY Revenue Growth
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$700 $600
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$500
100%
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$400 $300
50%
Nearly 5 years worth of content uploaded to YouTube with the keyword “GoPro”, up 22.0% YoY
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$200
Reached milestone of 1 billion cumulative views on YouTube during 2015
0
$100 $-
(50%) Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2012 YoY – Year over Year Sources: Statista
2013
2014
2015
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GOPRO BUSINESS SEGMENTS Product Overview
Strategic Marketing and Branding What GoPro Does
World’s most versatile capture devices
Enable engaging content
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The Company’s marketing and advertising platforms are focused on engaging consumers by exposing them to compelling GoPro content
What GoPro Makes
Social media plays a key role in consumer marketing strategy, as customers share their personal content on social media and content sharing platforms GoPro’s lifestyle marketing programs focus on expanding their brand awareness through relationships with key influencers, event promotions, and other outreach efforts
The Company’s core products are the HERO line of capture devices, the first HD version of which they introduced in 2009
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All products introduced prior to 2014 have been discontinued and in January 2016, the Company streamlined their product line to an offering of three core products: HERO4 Session, Silver, and Black
Software Overview
GoPro also offers a wide range of mounts and accessories, either bundled with a capture device or sold separately, that enhance the functionality and versatility of their devices
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The Company develops two applications available to consumers at no charge that assist users in managing, editing, and sharing their content GoPro Studio is a video editing tool that allows users to create professional quality videos from their content;
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Custom video-enabled point-of-purchase displays distributed over 40,000 retail locations globally 6.6
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Capture Devices Shipped (in millions) 5.2
GoPro App allows users to control their cameras remotely using any mobile device
3.8
GoPro Studio
GoPro App
44,000 average exports per day in 2015
24+ million cumulative downloads
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20+ million cumulative units
6.6
3.8
2013 1
Sources: 10-K
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5.2
2014 2
2015 3
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HISTORICAL FINANCIALS For the year ending December 31, 2010A
2014A
2015PF
$234.2 263.4%
$526.0 124.6%
$985.7 87.4%
$1,394.2 41.4%
$1,620.0 16.2%
31.7 32.7 50.8%
111.7 122.6 52.3%
298.5 227.5 43.2%
624.0 361.8 36.7%
767.0 627.2 45.0%
946.8 673.2 41.6%
Operating expenses Operating income % m argin
20.9 $11.9 18.4%
83.5 $39.1 16.7%
173.9 $53.6 10.2%
263.1 $98.7 10.0%
440.2 $187.0 13.4%
618.5 $54.7 3.4%
Depreciation & amortization EBITDA % m argin
0.2 $12.0 18.7%
1.5 $40.6 17.3%
4.0 $57.6 10.9%
12.0 $110.7 11.2%
17.9 $205.0 14.7%
29.0 $83.7 5.2%
Adjustments Adj. EBITDA % m argin
0.7 $12.7 19.8%
12.3 $52.9 22.6%
17.7 $75.3 14.3%
22.9 $133.7 13.6%
88.4 $293.4 21.0%
95.6 $179.3 11.1%
$2.0 0.9%
$17.8 3.4%
$18.3 1.9%
$27.2 2.0%
$51.2 3.2%
As $0.6 0.9%
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Capital expenditures % revenue
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Cost of sales Gross profit % m argin
2013A
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$64.5
2012A
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Total revenue % growth
2011A
Decline in revenue growth during 2014 and 2015 is due to diminishing returns to scale as GoPro addresses the entirety of the U.S. market
Shrinking EBITDA margins are largely attributable to increased sales expense aimed at sponsorships and marketing
Lack of product refreshment coupled with a streamlined product offering hindered 2015 revenue
Consistent devotion toward R&D – specifically with Karma drones in 2015 – temporarily limits margins
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INDUSTRY OVERVIEW
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ACTION CAMERA INDUSTRY Camera Market Composition
Action Camera Product Competition Action Camera Market Share
Camera market share by type
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60%
2014
GoPro
2019
40%
20%
Ion
0%
Action Camera
Sony
Traditional Camcorder
Fixed Lens
DSLR
Compact System Camera
Unit sales of action cameras have grown at an impressive 90.6% CAGR over the past 6 years
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Competitive Landscape
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The action camera market is expected to achieve a 22.0% CAGR through 2019
Polaroid
High Quality
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The Company’s core product competitors are Ion, Sony and Polaroid
GoPro and Ion currently hold the largest market share, 47.5% and 12%, respectively
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GoPro is unchallenged in the high-end video market, despite strong efforts by Sony
Traditional
Leisure
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In Q4 2015, GoPro accounted for 5 of the top 10 cameras sold in the US in units and 6 of the top 10 cameras in dollar sales in the combined digital camera/camcorder category
Considerable barriers for competitors include lack of brand awareness, lack of specific focus on the action camera market, and lesser quality of products Low Quality CAGR – Compound Annual Growth Rate Sources: MarketRealist, NPD, NASDAQ
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INDUSTRY COMPETITORS ($ in mm)
Profitability EBITDA Margin 19.2% 22.3% (8.0%) 10.5%
Median
50.6%
14.8%
GoPro, Inc.
41.6%
3-Yr Growth Rates
Valuation Metrics
189.8% 1.3% (25.1%) (1.6%)
NM (3.3%) NM (13.1%)
Enterprise Value $3,010 $6,981 $876 $1,920
(0.2%)
(8.2%)
$2,465
Revenue EBITDA
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Fitbit Inc. Garmin Ltd. HTC Corporation TomTom NV
Gross Margin 48.5% 54.6% 18.0% 52.7%
5.2%
45.5%
13.3%
$1,428
Beta 0.00 1.12 1.02 1.10
EV/ P/E Ratio EBITDA 8.5x 22.7x 11.1x 17.71 (0.1x) NM 18.2x 110.0x
1.10
9.8x
22.7x
1.43
17.1x
55.6x
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Company Name
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Publically Traded Wearable Technology Manufacturers
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GoPro, Inc. is well-positioned to improve operations through leverage and sponsor equity Impressive top-line growth over the past three years indicates potential for future performance
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Significantly discounted purchase price minimizes sponsor’s investment and maximizes exit returns
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EBITDA margins can be increased by cutting R&D and sales expenses over time
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INVESTMENT CONSIDERATIONS
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INVESTMENT THESIS Situation
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• GoPro’s stock price has declined 80% in the last eight months due to inconsistent management guidance for Q4 2015 and drastically missed sales estimates. Despite recent market sentiment, the core fundamentals of the business remain strong
Recent Acquisitions
The purchase of video and image editing apps Splice and Replay allows GoPro to integrate next-gen editing software into their
own apps, differentiate themselves from their hardware competitors. and provide a more user friendly experience
− Splice is an award winning app that allows users to quickly generate professional-quality videos for social media
networks
Replay automates the movement of images and video to the beat of music. It is a subscription-based service offering tiered plans for $5/month and $29/month
Strong Financials
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Robust operational and financial mobility due to GoPro’s clean balance sheet, allowing the business to raise capital by
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applying additional leverage
GoPro is growing at a revenue CAGR of 23% over the past three years and consistently maintains EBITDA margins of 11-15%
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New Markets
Recent 10K reports cite that the Company is seeking to move into international markets which will expand GoPro’s target
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market as 60% of its current revenue stems from domestic markets
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Entry into the quickly expanding consumer/commercial drone market offers a $700+ million opportunity for GoPro’s “Karma”
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drone while simultaneously increasing their core action camera sales
Investment Opportunity
Due to potential integration of strong software products into GoPro’s existing editing applications and feasible entry into the rapidly growing drone and international action camera markets, we see GoPro as a strong candidate for a leveraged buyout transaction CAGR – Compound Annual Growth Rate
13
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RECENT ACQUISITIONS acquires for $105mm
Company Name: Replay Headquarters: Paris, France
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Company Name: Splice Headquarters: Austin, TX
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Ownership can enhance GoPro’s software offerings in order to create a simpler, end-to-end video creation process and sharing experience for action camera customers and billions of smartphone users The worldwide digital video content market is expected to grow at a CAGR of 15.4% over the period 2015-2019, and the global online video platform industry is forecasted to grow at a CAGR of 14.2% over the same period To increase the Company’s market share, these acquisitions serve as a stimulus for seamless sharing of personal experiences across content sharing platforms, which furthers GoPro’s strategic marketing and branding efforts
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Business Description: Replay is an awardwinning application that transforms everyday photos and clips into epic videos instantly on a mobile device by synchronizing the video to the beat of a song
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Strategic Rationale
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Business Description: Splice is a mobile video editing application that streamlines the fragmented process of creating and sharing music, allowing artists to focus on the creative process
With the wide selection of editing options these intuitive applications offer, the Company can drive revenue up by offering “premium packages” and templates for videos at tiered levels to consumers
CAGR – Compound Annual Growth Rate Sources: Research and Markets
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INTERNATIONAL DEVELOPMENT Worldwide Action Camera Market
GoPro Opportunities
Growth in Action Camera Market by Region
Major expansion efforts into mainland China will allow management to capitalize on exiting mature markets
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140%
120% 100% 80% 60%
40%
20% 0% Latin America
Western Europe
Eastern Europe
Middle East Asia-Pacific Worldwide & Africa
Accelerate ground infrastructure to expand into Latin America, given GoPro’s existing assembly plant in Brazil
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North America
Aggressive push into Chinese e-commerce market by forging relationships with companies such as JD.com and Tmall Aim to establish China as the primary growth target while North American markets approach saturation The Company opened a European HQ in Munich in 2014 positioning itself to promote GoPro as the premier action camera brand in Europe
GoPro accounted for 6 of the top 10 camcorders in Europe, including all of the top five spots in December
GoPro’s EMEA revenues surged 109.0% to $433 million and its APAC revenues surged 138.0% to $167 million, showing significant growth potential overseas
Struck a partnership with Marriott to provide HERO4 cameras for checkout to guests
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$132.7 Revenue by Geography
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International market represents a significant growth opportunity
$371.2
$215.9
9.5%
13.3%
$371.2 26.6% 63.9%
53.6%
33.1% $535.3
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$132.7
$890.3
$868.8
$890.3
($ in millions) Americas
Sources: Financial Times, Fortune
Europe, Middle East and Africa
Asia and Pacific Area Countries
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EMERGING DRONE MARKET Entry Into Developing Markets
Future Opportunities in the Commercial Market
The Company’s Karma drone is set to debut within the first half of 2016 The rapidly evolving and fragmented drone industry provides incentive to speed up drone development and production The drone market is estimated to approach $5.0 billion in 2017, more than tripling its current size of $1.4 billion GoPro drones are likely to attract buyers within both the consumer and commercial segments due to its unparalleled quality and recognition
DJI is currently the leader in the drone market
Other
2.3%
Public Safety
4.2%
Precision Agriculture
9.3%
Mapping/Surveying
14.4%
Inspection/Monitoring
25.8%
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Market share, 2014
Drone Exemptions by Use The FAA grants nearly twice as many commercial drones exemptions for photo and video use than any other market
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GoPro’s expansion into drone hardware is a logical next step in horizontal product lines, given that there is an unaddressed opportunity for consumer drones
Film/Photo/Video
0%
44.0% 10%
20%
30%
40%
50%
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ABI Research projects a $5.1B commercial sUAS (small unmanned aerial systems) market by 2019, a 5-year CAGR of 51%, 5x larger than the consumer drone segment
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DJI
Parrot
3D Robotics
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Others
GoPro Projected Drone Revenue Drone revenue projections are based off consensus estimates of a 10% consumer drone market for the Company $184
$200
$150
$115
$100
$66
$50
$8
$15
2016
2017
$34
$-
Sources: Statista, Federal Aviation Administration (FAA), ABI Research
2018
2019
2020
2021
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OPERATIONAL IMPROVEMENTS 2015PF
2016E
2017E
2018E
2019E
2020E
2021E
2022E
2023E
$1,620.0 16.2%
$1,663.8 2.7%
$1,721.9 3.5%
$1,827.4 6.1%
$1,996.8 9.3%
$2,281.8 14.3%
$2,639.5 15.7%
$3,010.3 14.0%
$3,375.8 12.1%
Cost of sales % revenue
$946.8 58.4%
$998.3 60.0%
$1,015.9 59.0%
$1,069.0 58.5%
$1,158.1 58.0%
$1,312.0 57.5%
$1,504.5 57.0%
$1,745.9 58.0%
$1,991.7 59.0%
Gross profit
$673.2
$665.5
$706.0
$758.4
$838.6
$969.8
$1,135.0
$1,264.3
$1,384.1
40.0%
41.0%
41.5%
42.0%
42.5%
43.0%
42.0%
41.0%
Operating expenses % margin
$618.5 38.2%
$748.7 45.0%
$731.8 42.5%
$694.4 38.0%
$698.9 35.0%
$747.3 32.8%
$831.4 31.5%
$918.1 30.5%
$1,029.6 30.5%
Operating income % margin
$54.7 3.4%
($83.2) (5.0%)
($25.8) (1.5%)
$64.0 3.5%
$139.8 7.0%
$222.5 9.8%
$303.5 11.5%
$346.2 11.5%
$354.5 10.5%
Depreciation & amortization % revenue
$29.0 1.8%
$34.9 2.1%
$43.0 2.5%
$54.8 3.0%
$71.9 3.6%
$98.1 4.3%
$113.5 4.3%
$129.4 4.3%
$145.2 4.3%
EBITDA % margin
$83.7 5.2%
($48.2) (2.9%)
$17.2 1.0%
$118.8 6.5%
$211.7 10.6%
$320.6 14.1%
$417.0 15.8%
$475.6 15.8%
$499.6 14.8%
Adjustments
$95.6
–
–
–
–
–
–
–
–
Adj. EBITDA % margin
$179.3 11.1%
$118.8 6.5%
$211.7 10.6%
$320.6 14.1%
$417.0 15.8%
$475.6 15.8%
$499.6 14.8%
Capital expenditures % revenue
$51.2 3.2%
$62.4 3.8%
$64.6 3.8%
$64.0 3.5%
$69.9 3.5%
$74.2 3.3%
$85.8 3.3%
$96.3 3.2%
$108.0 3.2%
Free cash flow % margin
($53.1) (3.3%)
($102.2) (6.1%)
($129.3) (7.5%)
($26.0) (1.4%)
$49.0 2.5%
$135.2 5.9%
$201.7 7.6%
$249.7 8.3%
$268.8 8.0%
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41.6%
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($48.2) (2.9%)
$17.2 1.0%
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% margin
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Total revenue % growth
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VALUATION
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INTRINSIC VALUATION Discounted Cash Flow Model 2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E
EBIT $150 $ (99) $ (42) $ 44 (-) Taxes 53 (35) (15) 16 (+) D&A 29 26 34 44 (-) Capital Expenditures 51 66 68 67 (+/-) Changes in Working Capital (78) 6 (0) 3 Unlevered Free Cash Flows
(2)
(98)
(61)
9
Levered Beta Market Risk Premium Risk-Free-Rate Interest on New Debt Total Debt WACC
1.1 8.9% 2.6% N/A $ 12.4%
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Year
Cost of Capital
$ 115 40 60 72 5
$191 67 83 76 9
$ 262 92 95 87 11
$ 296 104 107 97 16
$ 298 104 119 108 16
67
140
189
218
221
(1)
$417 9.8x 4,089
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2023E EBITDA EV/EBITDA Terminal Value
Implied Share Price
6 $34
7 $37
8 $34
9 $27 $1,428
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$1,491 $474 $1,965 $139
Exit Multiple
5 $21
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4 $4
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Years Discounted 1 2 3 Discounted FCFs ($2) ($61) ($30) Discounted Terminal Value
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Sensitivity Analysis
12.4%
Implied Enterprise Value (+) Cash (-) Debt Implied Equity Value Shares Outstanding
GoPro’s lack of debt effectively makes WACC cost of equity
WACC 7.8x 8.8x 9.8x 10.8x 11.8x
10.4% $13.6 $14.8 $16.1 $17.3 $18.5
11.4% 12.4% 13.4% 14.4% $12.8 $12.0 $11.4 $10.7 $13.9 $13.1 $12.3 $11.6 $15.1 $14.1 $13.3 $12.5 $16.2 $15.2 $14.3 $13.4 $17.3 $16.2 $15.2 $14.3
$14.1
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TRANSACTION OVERVIEW
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STRUCTURE Pro Forma Capitalization Table Amount
Cash from balance sheet $100 million revolver First lien term loan Second lien term loan Senior notes Sponsors equity Total sources
$279.7 – 675.0 – 495.0 1,015.1 $2,464.8
– 3.8x 3.8x 6.5x 12.2x 12.2x
% of Total Capitalization – 30.9% – 22.7% 46.5% 100.0%
Cash
$100 million revolver First lien term loan Total first lien debt
Existing debt Second lien term loan Senior notes Total debt
L + 375 bps L + 375 bps
L + 375 bps 10.0%
$279.7 – 2,147.0 38.1
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Cash to balance sheet Refinance existing debt Equity purchase price Financing fees, OID & other expenses
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Amount
Sponsor's equity Total capitalization
LTM 12/31/15PF operating statistics Adj. EBITDA Net cash interest expense Capital expenditures
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Uses
$2,464.8
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Rate
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Sources
EBITDA Multiple
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Sources and Uses Table
12/31/2015 $279.7 – 675.0 $675.0 – – 495.0 $1,170.0 1,015.1 $2,185.1
$179.3 80.7 51.2
LTM 12/31/15PF credit statistics First lien debt / Adj. EBITDA Total debt / Adj. EBITDA Net debt / Adj. EBITDA
3.8x 6.5x 5.0x
Adj. EBITDA / Net cash interest expense
2.2x
Total debt / Total capitalization
53.5%
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TRANSACTION SUMMARY Fiscal year ended December 31,
2016E
2017E
2018E
2019E
2020E
2021E
$1,620 16.2%
$1,664 2.7%
$1,722 3.5%
$1,827 6.1%
$1,997 9.3%
$2,282 14.3%
$2,640 15.7%
Gross profit % margin
$673 41.6%
$666 40.0%
$706 41.0%
$758 41.5%
$839 42.0%
$970 42.5%
$1,135 43.0%
EBITDA Plus: Adjustments Adj. EBITDA % margin
$84 96 $179 11%
($48) – ($48) (3%)
$17 – $17 1%
$119 – $119 7%
$212 – $212 11%
$321 – $321 14%
$417 – $417 16%
$119 (89) (64) – 8 ($26) (258)
$212 (91) (70) (15) 14 $49 (209)
$321 (90) (74) (44) 24 $135 (73)
$417 (84) (86) (75) 29 $202 128
$102
$102
$102
Total revenue % growth
Capitalization Cash
($48) (81) (62) – 89 ($102) (102)
$17 (85) (65) – 3 ($129) (232)
$280
$271
$135
– 675 $675
$100 668 $768 (14%) (26%)
495 $1,170
$102
$100 655 $755 (12%) (65%)
$58 648 $706 (5%) (53%)
– 571 $571 15% (19%)
– 369 $369 45% 32%
495 $1,263 (8%) (11%)
495 $1,257 (7%) (26%)
495 $1,250 (7%) (29%)
495 $1,201 (3%) (23%)
495 $1,066 9% (8%)
495 $864 26% 14%
(15.9x) (26.2x) NM
44.2x 73.0x 65.2x
6.4x 10.5x 9.7x
3.3x 5.7x 5.2x
1.8x 3.3x 3.0x
0.9x 2.1x 1.8x
Adj. EBITDA / Net cash interest expense 2.2x (Adj. EBITDA - capex) / Net cash interest expense1.6x
NM NM
0.2x NM
1.3x 0.6x
2.3x 1.6x
3.5x 2.7x
5.0x 4.0x
Free cash flow / Total debt
(8.1%)
(10.3%)
(2.1%)
4.1%
12.7%
23.3%
Credit statistics First lien debt / Adj. EBITDA Total debt / Adj. EBITDA Net debt / Adj. EBITDA
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Senior notes Total debt % paydown % net paydown
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$100 662 $762 (13%) (59%)
3.8x 6.5x 5.0x
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$100 million revolver First lien term loan Total first lien debt % paydown % net paydown
$179 (81) (51) (23) (78) ($53)
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Adj. EBITDA Less: Net cash interest expense Less: Capital expenditures Less: Cash taxes Change, net working capital Free cash flow Cumulative free cash flow
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Free cash flow
(4.5%)
2016 growth rates based on analyst estimates, integration of new software, and initial drone sales Future projections are derived by assuming a 10% share of the consumer drone market along with increased international action camera sales
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2015PF
Low initial margins due to heavy capital investment in drone development and international distribution channels
High sales/marketing expenses due to new products and channels curb free cash flow through 2018 Projected capital expenditure is utilized to increase production capacity and foster further technological development
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SPONSOR RETURNS Fiscal year ending December 31, 2016
Full year Adj. EBITDA Exit mulitiple Enterprise value Less: Total debt Plus: Cash Equity value Sponsor cash flow Cash outflow Cash inflow, different exit years Total cash flows
2017
2018
2019
2020
2021
2022
2023
($48.2) 12.0x ($577.6)
$17.2 12.0x $206.1
$118.8 12.0x $1,422.0
$211.7 12.0x $2,533.9
$320.6 12.0x $3,838.0
$417.0 12.0x $4,992.7
$475.6 12.0x $5,694.0
$499.6 12.0x $5,981.3
($1,263.3) 270.7 ($1,570.2)
($1,256.5) 134.6 ($915.7)
($1,249.8) 101.9 $274.1
($1,200.8) 101.9 $1,435.0
($1,065.5) 101.9 $2,874.4
($863.8) 101.9 $4,230.7
($614.1) 101.9 $5,181.7
($495.0) 251.6 $5,737.9
(1,570.2) ($1,570.2)
(915.7) ($915.7)
1,435.0 $1,435.0
2,874.4 $2,874.4
4,230.7 $4,230.7
5,181.7 $5,181.7
5,737.9 $5,737.9
an ag em en t
2015
($1,015.1) ($1,015.1)
N/A (1.5x)
N/A (0.9x)
(35.3%) 0.3x
6 Year Exit Structure
23.1% 2.8x
26.8% 4.2x
26.2% 5.1x
24.2% 5.7x
se
IRR Sensitivity Analysis
15.0%
11.0x 28.9%
Exit Multiple 11.5x 12.0x 12.5x 30.1% 31.2% 32.2%
13.0x 33.2%
20.0%
26.7%
27.8%
28.9%
29.9%
30.9%
25.0%
24.7%
25.8%
26.8%
27.9%
28.9%
30.0%
22.9%
24.0%
25.1%
26.1%
27.0%
35.0%
21.3%
22.4%
23.4%
24.4%
25.4%
n
$4,230.7
Purchase Premium
As
$4,992.7
ui
$2,209.4
Br
$1,015.1 $890.3
9.0% 1.4x
tM
IRR given different exit years MOIC given different exit years
274.1 $274.1
$762.0
Purchase
Exit Net Debt
Equity
23
EXIT OPPORTUNITIES Potential Strategic Buyers
Entrance into the drone market, penetration into new geographies, and cost-cutting efforts will allow GoPro to command a higher multiple
After operational changes are implemented, public investors will find GoPro as an attractive mainstay in the market
Baseline multiple of 12.0x has a very high upside due to GoPro’s exit strategy as an international hardware-software brand
Strategic Buyout
Potential acquisitions open up doors to areas where competitors have been investing heavily (e.g., drones, VR)
GoPro’s product offerings fit seamlessly within the expertise of these consumer technology companies
tM
Action cameras uniquely intersect with these companies’ wearables devices, multimedia and software offerings
Content/Software
As
se
A strategic acquisition may yield a higher price as competition in the digital media and technology industry is intense
n
Content-oriented companies such as Google and Amazon can utilize GoPro’s capture-and-publish model to generate original content and integrate software with their current products
Facebook and YouTube can efficiently integrate the media content that the Company offers to generate greater revenue and carve out a larger market share for GoPro’s product selection
The Company’s cameras and digital platforms serve as a launchpad toward the VR and drone space
GoPro’s worldwide network caters toward modern consumer trends which demand greater original content
ui
An acquisition by Apple would make sense as action cameras are uniquely categorized with the target’s wearable and multimedia offerings, implying potential to scale up operations
Br
Consumer Electronics
an ag em en t
Initial Public Offering
24
RISKS AND MITIGANTS Diversification of Products/Markets
an ag em en t
Dependent on a Limited Number of Products
Expansion into international markets as well as entering the drone industry will diversify revenue outside of its core product offering
If sales were to weaken for any reason, macroeconomic or otherwise, there are no other products to fall back on. Most sales are driven by sports enthusiasts
Obsoletion of Technology
Strategic Acquisitions of Key Suppliers
Vertical integration of firms within GoPro’s distribution channel will decrease supply chain risk while helping the Company to achieve economies of scale
Competitive Market
As
se
Business disruptions including logistical issues and natural disasters may limit availability of alternate suppliers and cripple high volume delivery efforts
tM
Reliance on Third Party Suppliers
GoPro maintains a dominant 47% market share along with its strong brand name and qualitatively superior products
Br
ui
n
Existing competitors include well-established camera companies with great resources as well as advanced smartphones
Strong Market Position
25
n
ui
Br
an ag em en t
tM
se
As
THANK YOU
26