Name Recognition and Perception of Quality in Brand Names of (French) Horns A study based on a Straw Poll Survey “What Brand Names Do You Trust?” 392 Total Votes at HornMatters.com, November 4 – 8, 2011 Updated Version: 21 November 2011
Age Ranges 21 and under
22-45
46+
38% 146 votes
38%
24%
153 votes
92 votes
Experience Levels Professional
Student
Enthusiast
Other
30% 119 votes
41% 158 votes
24% 5% Other
93 votes
1|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
33 brand names surveyed Alexander Atkinson Balu Berg Cantesanu Conn (Abilene TX 1969-86) Conn (Eastlake OH 1986-present) Conn (Elkhart IN 1937-1969) Cornford Dieter-Otto Dürk Eastman Finke Geyer Holton Hoyer Jupiter
Kalison King Kortesmaki Kruspe Kühn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
Procedure In a straw poll survey, participants were asked “Do you believe this brand to produce quality French horns?” Four options were possible as answers.
Yes No I have no opinion I have never heard of it
Demographic groups Age range
Experience levels
21 and under 22 to 45 45 and over
Professional (full or part time) Student Enthusiast Other
2|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Goal The primary goal of this survey was to gauge market perceptions of quality in brand names of horns with respect to each respondent’s age and experience level.
Criteria The brand names selected for the survey were determined on the following loose criteria:
Brands that currently advertise in The International Horn Society’s journal, The Horn Call A list of manufacturers of horns at Wikipedia.org
Notes on bias and margin of error
While specific, geographical tracking data was not utilized in this survey, approximately 80% of the respondents are estimated to be from the USA. This estimate is based on traffic statistics for the Horn Matters site, and on the results from a previous study, “Name Recognition, Influence and Age Groups in the Online (French) Horn Community” which tracked a 79% American bias in the respondents who took the survey. The list of brand names is subjective and is based on loose criterion. When reviewing the results based on percentage calculations, a margin of error of plus or minus 2% may exist.
Suggestions for future research Researchers are welcome to cite and reference the data in this report. Possible topics for building upon this report might include:
A comparison analysis of age and experience groups A study on perceptions of quality A larger study on brand name preferences among certain experience or age groups
The complete and unaltered data for this study may be viewed and downloaded as an Excel spreadsheet for further study and research.
http://hornmatters.com/Excel/WhatBrandNameDoYouTrust.xls
3|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Composite Data BRAND
YES
NO
NO OPINION
NEVER HEARD OF IT
Alexander Atkinson Balu Berg Cantesanu Conn (Abilene TX 1969-86) Conn (Eastlake OH 1986-present) Conn (Elkhart IN 1937-1969) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
346 128 84 182 78 107 146 305 63 162 173 20 183 292 215 281 21 23 99 96 265 204 255 228 128 153 346 223 306 203 63 73 280
15 69 29 11 16 167 135 23 16 11 18 102 37 7 133 41 275 76 163 22 15 10 24 14 18 16 18 9 11 18 18 35 69
22 127 155 89 102 110 105 58 114 104 80 121 96 62 43 50 75 98 106 61 83 69 47 48 89 107 19 59 45 112 84 104 41
9 68 124 110 196 8 6 6 199 115 121 149 76 31 1 20 21 195 24 213 29 109 66 102 157 116 9 101 30 59 227 180 2
4|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Composite Data 392 total votes Yes Alexander Atkinson Balu Berg Cantesanu Conn (Abilene) Conn (Eastlake) Conn (Elkhart) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
No
No opinion.
Never heard of it.
346 128
15 22 9
69
84
127
29
155
182 78
68 124
11
16
89
110
102
196
107
167 146
110 135
105
305 63
16
58
11
104
115
80
121
18
102
121
183
149
37
96
76
292
7
215
62
281 21
43 41
50
275 163
106
61
15
204
10
228
14
47
66
48
89 16
29
109 24
18
83
69
255
153
24
213
265
128
102 157
107
116
346
18 19 9
223
9
59
101
306 203 63 73
18
21
195
99 22
1 20
75
98
96
31
133
76
6
199
173
23
6
23
114
162 20
8
11 18
84
112
45
30 59
227
35
104 280
180 69
41
2
5|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
High and low composite scores Based on the composite numbers, high and low scores are given.
The top eight most recognized brands: 1. 2. 3. 4. 5. 6. 7. 8.
Holton Yamaha Conn (composite) Alexander Paxman Hoyer Jupiter King
100% 99% 98% 98% 98% 95% 95% 94%
The bottom eight least recognized brands: 1. 2. 3. 4. 5. 6. 7. 8.
Sorley Kortesmaki Cornford Cantesanu Kalison Willson McCracken Eastman
57% 54% 51% 50% 49% 45% 40% 38%
6|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top eight brands most perceived to produce quality horns: 1. 2. 3. 4. 5. 6. 7. 8.
Alexander Paxman Schmid Conn (Elkhart) Geyer Hoyer Yamaha Kruspe
89% 88% 78% 77% 74% 72% 71% 67%
The bottom eight brands least perceived to produce quality horns: 1. 2. 3. 4. 5. 6. 7. 8.
Jupiter Conn (Abilene) King Conn (Eastlake) Holton Eastman Kalison Yamaha
70% 42% 41% 34% 33% 26% 19% 19%
7|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
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8|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Name Recognition and Perception of Quality in Brand Names of (French) Horns Appendix I: Data by Age Groups Age Group: 21 and under 92 total votes
Age Group: 21 and under Experience Levels Student
Enthusiast
Other
95% 86 votes
2% 3%
9|P a ge Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group: 21 and under BRAND
YES
NO
NO OPINION
NEVER HEARD OF IT
Alexander Atkinson Balu Berg Cantesanu Conn (Abilene TX 1969-86) Conn (Eastlake OH 1986-present) Conn (Elkhart IN 1937-1969) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
74 22 20 24 9 30 37 66 8 25 27 11 21 50 51 58 5 3 13 7 45 34 45 32 14 26 73 31 63 36 9 10 57
4 14 6 2 3 31 35 10 5 5 4 17 7 3 31 12 71 8 45 6 8 6 8 6 8 6 5 5 3 5 5 7 30
8 27 24 26 17 28 18 13 22 17 14 21 29 21 9 11 12 11 24 7 24 8 11 10 10 13 5 6 10 26 15 15 4
6 29 42 40 62 3 2 3 56 44 47 43 35 18 1 11 4 69 10 71 15 44 28 44 60 47 9 50 16 25 63 59 1
10 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group 21 and Under 92 total votes Yes Alexander Atkinson Balu Berg Cantesanu Conn (Abilene) Conn (Eastlake) Conn (Elkhart) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
No
No opinion
Never heard of it
74 22
14
20
27
6 2
3
26
40
17
62 31
28
37
18
66
10
22 5
27
17
4
13
47
21 7
43 29
35
50
3
21
51
18 31
58
9
12
5
11
8
45 6
24
7 45
8 6 6
11
28
10
44
10
26
15 44
8
32 8
24
8
45
60 6
13
47
73 31
5
5 6
10
5
15 7
3 5
5
9
50
63 36 9
10
71
34
14
4
69
13 7
12
11
1
11
71
3
3
44
14
17 21
2
56
25 11
3
35
5
6
42
30
8
8
29
24
24 9
4
10
26
16 25
63 15
59 57
30
4 1
11 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten most recognized brands within the age group 21 and under: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Holton Yamaha Conn (Eastlake) Conn (Abilene) Conn (Elkhart) Jupiter Alexander Paxman King Hoyer
99% 99% 98% 97% 97% 94% 91% 91% 90% 89%
The bottom ten least recognized brands within the age group 21 and under: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Kortesmaki Kalison Sorley Cantesanu McCracken Willson Cornford Rauch Patterson D端rk
77% 75% 68% 67% 65% 64% 60% 54% 51% 51%
12 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten brands most perceived to produce quality horns within the age group 21 and under: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Alexander Paxman Conn (Elkhart) Schmid Hoyer Yamaha Holton Geyer Kruspe Lawson
80% 79% 71% 68% 63% 61% 55% 54% 49% 49%
The bottom ten brands least perceived to produce quality horns within the age group 21 and under: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Jupiter King Conn (Eastlake) Holton Conn (Abilene) Yamaha Eastman Atkinson Hoyer Conn (Elkhart)
77% 48% 38% 50% 33% 32% 18% 15% 13% 10%
13 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
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14 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group: 22-45 153 total votes
Age Group: 22-45 Experience Levels Professional
Enthusiast
Student
Other
4%
20% 31 votes
22%
54% 82 votes
34 votes
15 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group: 22-45 BRAND
YES
NO
NO OPINION
NEVER HEARD OF IT
Alexander Atkinson Balu Berg Cantesanu Conn (Abilene) Conn (Eastlake) Conn (Elkhart) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
131 42 33 75 29 51 62 120 23 66 68 7 68 122 67 104 6 3 33 38 101 85 99 94 42 55 134 94 125 72 27 26 114
7 34 9 4 6 63 58 7 6 2 8 43 19 1 68 23 122 40 73 10 7 1 9 2 5 4 8 2 3 8 7 17 24
12 54 67 33 44 37 32 25 49 43 33 43 37 22 18 20 21 30 38 23 35 28 15 20 43 48 11 20 14 47 35 39 14
3 23 44 41 74 2 1 1 75 42 44 60 29 8 0 6 4 80 9 82 10 39 30 37 63 46 0 37 11 26 84 71 1
16 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group: 22-45 153 total votes Yes Alexander Atkinson Balu Berg Cantesanu Conn (Abilene) Conn (Eastlake) Conn (Elkhart) Cornford Dieter-Otto D端rk Eastman 7 Finke Geyer Holton Hoyer Jupiter 6 Kalison 3 King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
No
No opinion
Never heard of it
131 42
7
34
33 29
54
9
67
75
4
6
23 44
33
41
44
74
51
63 62
37 58
6
2
32
120 23
7
49
2
25
43
68
8
43 68
33
44 60
19
37
29
122
1
67
22
8
68
18
104
23
20
122 40
73 23 7
85
1
38
9
35
10
28
99
39
9
94
2
5
15
30
20
37
43
63
4
48
46
134
8
94
2
20
72 26
3 8
35
11 0
37
125 7
4
82
101
27
6
80
33
55
0
21
30 10
1
42
43
42
1
75
66
38
12 3
47
14
11 26
84
17
39 114
71 24
14 1
17 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten most recognized brands within the age group 22-45: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Holton Paxman Conn (Eastlake) Yamaha Conn (Elkhart) Conn (Abilene) Alexander Jupiter Hoyer Geyer
100% 100% 99% 99% 99% 99 98% 98% 97% 95%
The bottom ten least recognized brands within the age group 22-45: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Sorley Kortesmaki Kalison Cornford Cantesanu Willson McCracken Eastman Patterson Balu
54% 53% 52% 49% 48% 46% 41% 39% 30% 28%
18 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten brands most perceived to produce quality horns within the age group 22-45: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Paxman Alexander Schmid Geyer Conn (Elkhart) Yamaha Hoyer Kruspe Lawson Lewis
87% 85% 81% 79% 78% 74% 67% 66% 64% 61%
The top ten brands least perceived to produce quality horns within the age group 22-45: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Jupiter King Holton Conn (Abilene) Conn (Eastlake) Eastman Kalison Atkinson Yamaha Hoyer
79% 47% 44% 41% 37% 28% 26% 22% 15% 15%
19 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
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20 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group: 46+ 146 total votes
Age Group: 46+ Experience Levels Professional
Enthusiast
Student
51%
Other
38%
75 votes
56 votes
10% 14 votes
1%
21 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group: 46+ BRAND
YES
NO
NO OPINION
NEVER HEARD OF IT
Alexander Atkinson Balu Berg Cantesanu Conn (Abilene TX 1969-86) Conn (Eastlake OH 1986-present) Conn (Elkhart IN 1937-1969) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
141 64 31 83 40 26 47 119 32 71 78 2 94 120 97 119 10 17 53 51 119 85 111 102 72 72 139 98 118 95 27 37 109
4 21 14 5 7 73 42 6 5 4 6 42 11 3 34 6 82 28 45 6 0 3 7 6 5 6 5 2 5 5 6 11 15
2 46 64 30 41 45 55 20 43 44 33 57 30 19 16 19 42 57 44 31 24 33 21 18 36 46 3 33 21 39 34 50 23
0 16 38 29 59 3 3 2 67 28 30 46 12 5 0 3 13 45 5 59 4 26 8 21 34 23 0 14 3 8 80 49 0
22 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Age Group: 46+ 146 total votes Yes
No
No opinion
Never heard of it
Alexander 141 Atkinson 64 21 Balu 31 14 64 Berg 83 5 Cantesanu 40 7 41 Conn (Abilene) 26 73 Conn (Eastlake) 47 42 Conn (Elkhart) 119 Cornford 32 5 43 Dieter-Otto 71 4 D端rk 78 6 Eastman 2 42 57 Finke 94 Geyer 120 Holton 97 Hoyer 119 Jupiter 10 82 Kalison 17 28 57 King 53 45 Kortesmaki 51 6 31 Kruspe 119 K端hn 85 3 Lawson 111 Lewis 102 McCracken 72 5 Patterson 72 6 Paxman 139 Rauch 98 Schmid 118 Schmidt 95 Sorley 27 6 34 Willson 37 11 50 Yamaha 109
4 20 46
16 38
30
29 59 45
3
55
3 6
20
2
67 44
28
33
30 46
11
30
12
3
19
34
5 16
6
0
19
42
3 13
45 44
5
59 0
24
33
26 7
6
4
21
8
18
21
36
34 46
23 5 30
2
33
14 5
5
21
39
3 8
80 49
15
23
0
23 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten most recognized brands within the age group 46+: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Holton Yamaha Paxman Alexander Conn (Elkhart) Conn (Abilene) Conn (Eastlake) Hoyer Schmid Kruspe
99% 99% 99% 99% 98% 98% 98% 98% 98% 97%
The bottom ten least recognized brands within the age group 46+: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Sorley Cornford Cantesanu Kortesmaki Willson Eastman Kalison Balu McCracken D端rk
54% 45% 40% 40% 33% 31% 30% 26% 23% 20%
24 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten brands most perceived to produce quality horns within the age group 46+: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Alexander Paxman Geyer Conn (Elkhart) Hoyer Kruspe Schmid Lawson Yamaha Lewis
96% 95% 82% 81% 81% 81% 78% 76% 74% 69%
The bottom ten brands least perceived to produce quality horns within the age group 46+: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Jupiter Conn (Abilene) King Conn (Eastlake) Eastman Holton Kalison Atkinson Yamaha Balu
56% 50% 30% 28% 28% 23% 19% 14% 10% 9%
25 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
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26 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Name Recognition and Perception of Quality in Brand Names of (French) Horns Appendix II: Data by Experience Level Experience Level: Student 119 total votes
Student Level: Age Groups 119 total votes Under 21
22-45
46+
2%
26% 31 votes
72% 86 votes
27 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Student BRAND NAME
YES
NO
NO OPINION
NEVER HEARD OF IT
Alexander Atkinson Balu Berg Cantesanu Conn (Abilene) Conn (Eastlake) Conn (Elkhart) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
95 30 28 34 14 40 52 90 10 36 41 11 33 74 56 78 6 3 16 10 62 50 65 51 19 34 98 47 85 49 13 14 78
5 17 7 3 4 41 42 9 4 5 4 22 10 3 48 14 92 13 58 10 7 7 10 6 11 8 5 5 3 8 6 9 31
13 40 36 37 25 36 24 18 36 23 22 31 36 26 14 16 15 17 33 14 35 16 16 17 20 27 9 17 15 36 23 24 8
6 32 48 45 76 2 1 2 69 55 52 55 40 16 1 11 6 86 12 85 15 46 28 45 69 50 7 50 16 26 77 72 2
28 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Student 119 total votes Yes Alexander Atkinson Balu Berg Cantesanu Conn (Abilene) Conn (Eastlake) Conn (Elkhart) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
No
No opinion
Never heard of it
95 30
17
28
48
37
45
25
76
40
41
36
52
42
4
9
36 5
23
41
4
22
18
22
52 55
10
36
40
74
3
56
26
16
48 78
14 14
6
16
92
3
13
33
14
12
85 62
7
50
7 6
16
28
17
45
20
34
15 46
10
51 11
35
16
65 19
69
8
27
50
98
47
5
5
17
49 14
6
3 8
15
36
23 9
9
7
50
85 13
6
86 58
10
1
11
15
17
16 10
2
55
31
33
1
69
36 11
2 24
90 10
6
32
36 3
4
13
40
7
34 14
5
16 26
77 24
72 78
31
8
2
29 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten most recognized brands within the student experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Conn (Eastlake) Holton Conn (Abilene) Conn (Elkhart) Yamaha Alexander Jupiter Paxman Hoyer King
100% 100% 99% 99% 99% 95% 95% 95% 91% 90%
The bottom ten least recognized brands within the student experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Kalison Kortesmaki Sorley Cantesanu Willson Cornford McCracken Dieter-Otto Eastman D端rk
72% 71% 64% 63% 60% 57% 57% 46% 46% 43%
30 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten brands most perceived to produce quality horns within the student experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Paxman Alexander Conn (Elkhart) Schmid Hoyer Yamaha Geyer Lawson Kruspe Holton
82% 79% 75% 71% 65% 65% 62% 54% 52% 47%
The bottom ten brands least perceived to produce quality horns student experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Jupiter King Holton Conn (Eastlake) Conn (Abilene) Yamaha Eastman Atkinson Hoyer Kalison
77% 48% 40% 35% 34% 26% 18% 14% 12% 8%
31 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
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32 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Professional 158 total votes
Professional Level Age Groups 158 total votes 46 and above
22 to 45
21 and under
52% 82 votes
47% 75 votes
1%
33 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Professional
BRAND NAME
YES
NO
NO OPINION
NEVER HEARD OF IT
Alexander Atkinson Balu Berg Cantesanu Conn (Abilene TX 1969-86) Conn (Eastlake OH 1986present) Conn (Elkhart IN 19371969) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
145 58 36 98 44 34 52
6 37 13 3 9 77 65
7 49 71 26 50 44 39
0 14 38 31 55 3 2
132
6
19
1
31 78 80 3 81 135 89 119 8 13 50 66 130 100 111 116 73 74 145 113 128 95 40 37 124
9 5 14 52 24 2 57 21 122 49 70 7 3 3 13 7 6 7 9 2 8 8 9 20 22
49 51 33 50 38 16 12 15 26 42 35 21 20 30 17 14 42 49 4 20 18 41 37 50 12
69 24 31 53 15 5 0 3 2 54 3 64 5 25 17 21 37 28 0 23 4 14 72 51 0
34 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Professional 158 total votes Yes
No
No opinion
Never heard of it
Alexander 145 6 70 Atkinson 58 37 49 14 Balu 36 13 71 38 Berg 98 3 26 31 Cantesanu 44 9 50 55 Conn (Abilene) 34 77 44 3 Conn (Eastlake) 52 65 39 2 Conn (Elkhart) 132 6 19 1 Cornford 31 9 49 69 Dieter-Otto 78 5 51 24 D端rk 80 14 33 31 Eastman 3 52 50 53 Finke 81 24 38 15 Geyer 135 2 16 5 Holton 89 57 12 0 Hoyer 119 21 15 3 Jupiter 8 122 26 2 Kalison 13 49 42 54 King 50 70 35 3 Kortesmaki 66 7 21 64 Kruspe 130 3 20 5 K端hn 100 3 30 25 Lawson 111 13 17 17 Lewis 116 7 14 21 McCracken 73 6 42 37 Patterson 74 7 49 28 Paxman 145 9 40 Rauch 113 2 20 23 Schmid 128 8 18 4 Schmidt 95 8 41 14 Sorley 40 9 37 72 Willson 37 20 50 51 Yamaha 124 22 12 0
35 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten most recognized brands within the professional experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Holton Yamaha Paxman Alexander Conn (Elkhart) Jupiter Conn (Eastlake Conn (Abilene) King Hoyer
100% 100% 100% 100% 99% 99% 99% 98% 98% 98%
The top ten least recognized brands within the professional experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Sorley Cornford Kortesmaki Cantesanu Kalison Eastman Willson Balu McCracken D端rk
45% 43% 40% 35% 34% 33% 32% 24% 23% 19%
36 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten brands most perceived to produce quality horns within the professional experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Paxman Alexander Geyer Conn (Elkhart) Kruspe Schmid Yamaha Hoyer Lewis Rauch
91% 91% 85% 83% 82% 81% 78% 75% 73% 71%
The bottom ten brands least perceived to produce quality horns within the professional experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Jupiter Conn (Abilene) King Conn (Eastlake) Holton Eastman Kalison Atkinson Finke Yamaha
77% 48% 44% 41% 36% 32% 49% 31% 15% 13%
37 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Notes: (This page is blank for display purposes)
38 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Enthusiasts 93 total votes
Enthusiast Level Age Groups 93 total votes 21 and under
22 - 45
46+
37% 34 votes
60% 56 votes
3%
39 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Enthusiasts
BRAND NAME
YES
NO
NO OPINION
NEVER HEARD OF IT
Alexander Atkinson Balu Berg Cantesanu Conn (Abilene TX 1969-86) Conn (Eastlake OH 1986-present) Conn (Elkhart IN 1937-1969) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
86 32 18 40 16 27 35 67 18 38 39 4 53 68 59 67 3 4 26 16 59 43 64 48 29 36 82 51 75 46 6 16 63
3 13 6 3 2 41 20 7 1 0 0 21 2 1 21 4 51 10 26 4 2 0 0 0 0 0 3 1 0 1 2 4 12
2 30 40 23 24 24 37 17 28 26 23 37 21 17 13 17 29 34 33 25 25 19 12 15 24 26 6 18 10 33 22 26 18
2 18 29 27 51 1 1 2 46 29 31 31 17 7 0 5 10 45 8 48 7 31 17 30 40 31 2 23 8 13 63 47 0
40 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
Experience Level: Enthusiasts 93 total votes Yes Alexander Atkinson Balu Berg Cantesanu Conn (Abilene) Conn (Eastlake) Conn (Elkhart) Cornford Dieter-Otto D端rk Eastman Finke Geyer Holton Hoyer Jupiter Kalison King Kortesmaki Kruspe K端hn Lawson Lewis McCracken Patterson Paxman Rauch Schmid Schmidt Sorley Willson Yamaha
No
No opinion
Never heard of it 86
32 18
30
6
23
27
24
51
27
41 35
24
20
1
7
28
46
0
39
31 31
53
2
21
68
5
26
33
25
8
48
59
2
43
0
25
19 0
48
0 0
7 31
64
12
17
15
30
24
36
10
45
26 4
40
0
26
31
82
3
51
1
18
6
2
22
16
4
0 1
6
2
23
75 46
0
17
29
34
29
7 13
4
51
16
17
21 67
10
17 1
59
4
2
29
23 37
3
1 17
26
0
21
1
37
67
38 4
29
3
2
18
18
40
40
16
3 22
13
33
10
8 13
63
26 63
47 12
18
0
41 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten most recognized brands within the enthusiast experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Holton Yamaha Conn (Abilene) Conn (Eastlake) Alexander Conn (Elkhart) Paxman Hoyer Geyer Kruspe
100% 100% 99% 99% 98% 98% 98% 95% 93% 93%
The bottom ten least recognized brands within the enthusiast experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Sorley Cantesanu Kortesmaki Willson Cornford Kalison McCracken D端rk Eastman K端hn
67% 54% 51% 50% 49% 48% 63% 33% 33% 33%
42 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.
The top ten brands most perceived to produce quality horns within the enthusiast experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Alexander Paxman Schmid Geyer Conn (Elkhart) Hoyer Lawson Yamaha Holton Kruspe
92% 88% 80% 73% 72% 72% 68% 67% 63% 63%
The bottom ten brands least perceived to produce quality horns within the enthusiast experience level: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Jupiter Conn (Abilene) King Eastman Holton Conn (Eastlake) Atkinson Yamaha Kalison Conn (Elkhart)
54% 44% 27% 22% 2% 21% 13% 12% 10% 7%
43 | P a g e Name Recognition and Perception of Quality in Brand Names of (French) Horns Bruce Hembd, Hornmatters.com. All rights reserved 2011.