Marketing Portfolio

MARKETING PORTFOLIO

BROOKLYN JOHNSON

TABLE OF CONTENTS

INTRODUCTION

EDUCATION BACKGROUND

PUBLIC RELATIONS

FEATURE/NEWS WRITING

CERTIFICATIONS

CONTENT STRATEGY

BLOG WRITING

RESUME

SOCIAL MEDIA CONTACT

EMAIL MARKETING/NEWSLETTER

HELLO!

MY NAME IS BROOKLYN

ABOUT ME

I bring a fresh perspective to the industry with my creativity and innovative mindset. With a strong foundation in marketing principles, combined with a passion for storytelling and a keen eye for design, I am proud to contribute my skills and enthusiasm to drive brand awareness and engagement.

CERTIFICATIONS

2023

GOOGLE ANALYTICS

GOOGLE DIGITAL ACADEMY

CONTENT MARKETING HUBSPOT 2022

ADOBE ILLUSTRATOR LINKEDIN LEARNING 2022

CONTENT STRATEGY

LONG TERM POROJECT RESEARCH THAT I CONDUCTED DURING MY PUBLIC RELATIONS INTERNSHIP WITH THE COMMUNICATIONS GROUP WITH THE INTENTION OF DRIVING MORE TRAFFIC TO THEIR WEBSITE THROUGH SOCIAL MEDIA, BLOGS, AND PODCASTS.

Content Strategy

WHAT DRIVES TRAFFIC TO THE SITE?

WE HAVE A NEW WEBSITE THAT WE WANT TO DRIVE TRAFFIC TO!

T

LET'S TALK NEWSLETTER

Co-branding with the blog and website

newsroom Group TalkFrom the 13th Floor

Fresh Catch The Hook Grouper GuideThe Group Text Fish BowlCommunique

From the Grouper PondGrouper Insights

From the Pond Powering Insights

Sent to friends of CG, clients, prospective clients, employees etc on the last weekday of each month Promote

GOALS

Increase the monthly average pageviews on the blog page (comgroup.com/blog) by 20% in 3 months.

86 to 103 average page views a month.

Increase monthly average pageviews on The Communications Group website (comgroup.com) traffic by 10% in 3 months.

1,081 to 1,189 average site visits a month.

Build consistency with the blog by uploading blog posts on the same day each week.

Continue to post on best days for social media platforms, adding in social posts to notify viewers of new blog posts.

Analytics

WHAT ARE WE ALREADY DOING?

HOW CAN WE IMPROVE?

WHEN SHOULD WE BE UPLOADING?

WHEN ARE WE UPLOADING?

Week 1: Mon & Fri

Week 2: N/A

Week 3: N/A

Week 4: Tues, Thurs, Friday

Week 5: Thurs

ntation: edia

May received 30% more pageviews than the monthly average.

EDITORIAL CALENDAR

May received 30% more pageviews than the monthly average.

RECOMMENDATIONS

Upload consistently to form a loyal audience who will be excited to see a new blog every week; upload on Monday.

Promote the blog through social media posts to drive traffic to comgroup.com

Promote blog during WIN; continue doing service related ads.

Define out content pillars and clusters on social media.

Work ahead of schedule by having blogs written and proofed one month early. Select relevant PD webinars that fit into the monthly themes; assign months in advance.

Communications Group 2022 | www.ComGroup.com

SOCIAL MEDIA

SOCIAL MEDIA POSTS THAT I HAVE SCHEDULED AND DEVELOPED FOR THE UNIV OF ARKANSAS DEPARTMENT OF AGRICULTURAL EDUCATION, COMMUNICATION AND TECHNOLOGY, A-TEAM PARTY & EVENT RENTALS, TRITECHNE INC, AND CALICO TRAILERS SOCIAL PLATFORMS.

UNIVERSITY OF ARKANSAS

DEPARTMENTOFAG EDUCATION,COMMUNICATIONS, &TECHNOLOGY

A-TEAM PARTY & EVENT RENTALS

CENTRALARPARTYRENTALS

CALICO TRAILERS

CENTRALARHORSE,LIVESTOCK,EXOTIC &CARGOTRAILERMANUFACTURER

EMAIL MARKETING & NEWSLETTER

A SAMPLE OF ONE OF THE AUTOMATED EMAIL MARKETING CAMPAIGNS I CREATED FOR SISSY’S LOG CABIN & NEWSLETTERS FOR UOFA DEPT OF AECT

PUBLIC REALTIONS

PUBLC REALTIONS PLAN THAT I CREATED FOR BAYER BRANDS (DEKALB, ASGROW, & DELTA PINE) WHILE INTERNING WITH OBP AGENCY. THIS PLAN WAS TO BE USED FOR THE FARM PROGRESS SHOW

FARM PROGRESS SHOW PR PLAN

SHOW OBJECTIVES

Boost DEKALB/Asgrow media exposure while promoting both "acres of potential" and "success starts here" as themes.

Drive awareness and purchase consideration of DEKALB/Asgrow by promoting product performance and agronomic expertise within the integrated Bayer Crop Science portfolio of product solutions.

MEDIA OUTREACH MEDIA OUTREACH

Pre-Show Post-Show

Merchandise giveaway

Wheel

Tickets

P ay v deos of breeder success stor es that have already been produced

https://www.youtube.com/user/agReview

Mater als to Prepare

Brand Talking Po nts

Med a Advisory (by end of July for early Aug distr bution)

Med a Outreach Ass stance

Onsite

Showcase products

Use proven data and facts that prove Dekalb/Asgrow products to be successful

Med a Interview Fac l tat on: Med a Hour, p us addit onal walk- n and scheduled interviews throughout the show

Sponsored Radio and TV Interv ews (TBD budget, unl kely)

In-Tent Spokespeople Roundtable Sessions (please see be ow)

Add tional Ons te Team Support, as needed

Deka b/Asgrow triv a Farmer panel

Opportunity for attendees to ask quest ons to successful farmers who use Deka b/Asgrow products

Schedule outstand ng interv ew requests

Track Coverage

Coverage Report

Corn and soybean farmers in Illinois and the United States

Meet John!

John is a 3rd generation soybean and corn grower and has been working n the field for 40 years John current y lives in Central Il inois with his wife He also has 2 sons who help h m on the farm when ava lable. John has been us ng DEKALB and Asgrow products and s ready to expand his operation

John cont nues to farm not only to to carry out his family’s legacy, but a so to create more secure food systems n the United States In h s free t me, John enjoys spend ng time with fam ly, f shing, and watching football

MEDIA INTERVIEW TOPICS

IN TENT SPOKESPEOPLE ROUNDTABLE SESSIONS

Breeders Growers

Seed Representatives

Excitement for future

Co-promoteDe aroCompleteand

ADDITIONAL PROMOTIONAL IDEAS

Success story interviews with breeders Instagram Reels are known to perform higher than traditional video posts as they are preferred by the Instagram algorithm

Crop diseases explained to product solution

Carousel of photos Show crop with certain disease; next photo to show product

MEDIA ADVISORY DRAFT

DEKALB® corn and Asgrow® soybeans feature the industry’s latest technology developments, as well as review agronomic performance highlights from a variable and challenging growing season and provide advice for a successful harvest. Learn how exclusive genetics, agronomic expertise and wholefarm solutions are enabling farmers to solve challenges, optimize inputs and maximize profit potential.

FEATURE WRITING

A COMBINATION OF WORK THAT I PRODUCED FOR THE NATIONAL ASSOCIATION OF FARM BROADCASTING AND OZARK FARM AND NEIGHBOR.

BLOG WRITING

A COMBINATION OF WORK THAT I PRODUCED THE COMMUNICATIONS GROUP BLOG

BROOKLYN JOHNSON