BDCC Franchising Info Pack!

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FRANCHISING INFORMATION PACK

©Copyright 2023 Brooklyn Donut & Coffee Co. All Rights Reserved.
©2023 Brooklyn Donut & Coffee Co. Franchising Information Pack 2
Becoming Our Partner 19 Our Promise 13 Menu 16 Why Brooklyn Donuts 10 Cost to Entry 18 What We Expect 12 Guiding Principles 14 Our Story 04

The Story of Brooklyn Donut & Coffee Co.

Australia needed a truly delicious donut brand.

Everywhere you looked, the market was flooded with the same old sugary and forgettable treats. But that’s where Brooklyn Donut & Coffee Co. comes in. The founders knew that the Australian market deserved something better, something that was both enjoyable and made with the highest quality ingredients.

So, they set out on a journey to find the most iconic flavours from around the world and the most authentic recipes to bring back to Australia. They didn’t want to rely on gimmicks, they wanted to create a menu that was simply delicious and made with love.

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At the heart of Brooklyn Donut & Coffee Co. is the belief that food business should be simple and straightforward. Great product, delightful customer service, and Best in Class Quality Every Day are the non-negotiables. We’ve built this business and operations around these principles, and it’s paid off.

The founders didn’t stop there. They wanted to empower their staff and franchise partners to be the best versions of themselves. They believe in creating a new generation of franchise business owners where everyone involved is truly included and heard. By fostering a positive and supportive environment, they’ve helped team members reach their full potential and deliver the best possible customer experience.

So, when you take a bite of a Brooklyn Donut & Coffee Co. treat, you’re not just enjoying the best donuts in Australia, you’re experiencing a brand that’s dedicated to Making You Happy. Because when it comes to food, Brooklyn Donut & Coffee Co. knows that life should Taste Like Happy.

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The Reason We Exist Is: Quality

Brooklyn Donut & Coffee Co. is a premium quality establishment that prides itself on its delicious and diverse range of donuts, coffee, frappés, and other specialty drinks.

We are a confident, cultured, and humble business that is dedicated to providing our customers with the best possible experience.

OUR DONUTS

are made with only the finest ingredients, including locally sourced flour, fresh eggs, and premium butter. Our dough is hand-rolled and cut to ensure the perfect texture and consistency. We offer a wide variety of flavours, from classic glazed and powdered sugar to more unique options like maple bacon and salted caramel. Our donuts are cooked to perfection and are always fresh.

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OUR COFFEE

uses specialty grade beans, ethically sourced from farms around the world. We take great care in roasting and blending our beans to create the perfect cup of coffee.

Whether you prefer a classic espresso or a creamy latte, our baristas are trained to make the perfect cup every time.

OUR FRAPPÉS

and other specialty drinks are made with only the best ingredients, including fresh milk, real cream, and premium syrups. We offer a wide variety of flavours, from classic vanilla and chocolate to more unique options like green tea and matcha. Our frappes are always made to order and are always served cold and refreshing.

OUR CREAMS, CUSTARDS, AND FILLINGS

we use traditional recipes with a modern spin to create the prefect balance of flavour and texture. Whether it's a classic custard or one of our unique filling flavours, we have something for everyone. Quality ingredients are a non-negotiable so only the best will do for our donuts.

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Why Brooklyn Donuts

Brooklyn Donuts is offering a unique and exciting opportunity to be a part of a brand that stands out in a crowded market.

As a Brooklyn Donut & Coffee Co. franchisee, you will be joining a brand that is diverse, innovative, and progressive.

We are always looking for ways to improve and grow, and as a franchisee, you will have the opportunity to be a part of this exciting journey. With our central bakery, bespoke products, unique recipes, and energetic upbeat atmosphere, Brooklyn Donut & Coffee Co. is a franchise opportunity that is worthy of consideration.

Consistency & Quality

Our central bakery where all of our donuts are made fresh daily using only the finest ingredients. This allows us to ensure consistency and quality in every donut we serve.

Bespoke Recipes

Our master bakers are constantly creating new and innovative donut flavours, ensuring that our menu is always fresh, on trend and exciting. Our product range is designed for everyone, the diverse flavour is the key that is making us stand out in the market.

Atmosphere & Energy

We strive to create an upbeat and lively environment that is inviting to customers. Our urban, confident and cultured brand is reflected in the design and aesthetic of our stores, making them a destination for customers to enjoy not just great donuts, but also a unique food and beverage experience.

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In conclusion, Brooklyn Donut & Coffee Co. is a premium quality brand that is dedicated to providing its customers with the best possible experience and products.

We take great pride in our delicious and diverse range of donuts, coffee and frappé.

Our ingredients are top-notch, our baristas are skilled and our customer service is second to none. We are confident, cultured, humble, diverse, enthusiastic and progressive.

We invite you to join and experience the Brooklyn Donuts difference.

We are a progressive brand that is constantly striving to offer new and exciting flavours and ingredients.
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Whether you’re a regular customer or a first-time visitor, we are confident that you will love our delicious donuts, coffee, and other specialty drinks.

What We Expect From You?

• I am dedicated to achieving the financial and personal goals I have set for myself and my business

• I understand the importance of adhering to all company policies and procedures, including food safety and health regulations

• I am committed to staying informed and updated on industry trends, and implementing them in my business to stay competitive

• I am committed to actively seeking out feedback and using it to continuously improve my business operations

• I recognise the importance of building and maintaining strong relationships with my franchise partners, suppliers and the local community.

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Our Promise to You

Our promise is to exceed expectations, offer an classic variety of flavours and put a smile on your face :)

We have a dedicated support team to assist with any operational, financial, or technical issues that may arise. They are available to answer any questions and provide guidance to ensure smooth running of the business.

• We believe in fostering a positive relationship with our franchise partners and working together to ensure the success of their business

• We have an audit system in place to monitor the performance of each store and provide feedback to franchise partners on areas that need improvement

• We have a Learning Management System (LMS) for franchise partners and their staff to access training materials and complete necessary certifications

• We have an online ordering system for customers to place orders and make payments, which helps to increase efficiency and sales

• We value open communication and regular meetings with franchise partners to discuss progress and any concerns they may have.

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Guiding Principles

Creativity Growth Equality Transparency ©2023 Brooklyn Donut & Coffee Co. Franchising Information Pack 14
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BALL DONUTS

Ball shaped donuts with creams & flavoursome fillings

Apple Crumble

Boston Cream

Cafe Latte

Custard Cream

Lemon Delight

Meringue

Mint Slice

New-Tella

Original Caramel

RING DONUTS

Ring shaped donuts dipped in chocolate & glazes

Original Jam

Peanut Butter & Jelly

Peanut Butter

Strawberry Cheesecake

Triple Chocolate

White Biscoff

White New-Tella

Vegan Jam

Vegan Apple Pie

Chocolate Brownie

Cookies & Cream Cheesecake

Golden Ferrero

Golden Lotus

Homer

Milk Chocolate

New York Cheesecake

Original Glaze

Red Velvet

Rocky Road

Tiramisu

White Choc Cookie

Vegan Dark Choc

Vegan Dark Choc PB

Vegan O.G. Coconut

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COFFEE

Choc Loaded Cookie

Salted Caramel & White Choc Cookie

White Choc & Macadamia Cookie

Brooklyn Brownie

SMOOTHIES

COOKIES & BROWNIE FRAPPÉS

Mango

Mixed Berry

Raspberry Strawberry

Caramel Chocolate

Espresso

Honeycomb

Mocha

Strawberry

Vanilla

Drinks & Sweet Bites
12oz
Hot
24oz
Iced
12oz
Hot
24oz
Iced brooklyndonut.com.au 17
8oz Small
Medium 16oz Large
16oz Small 20oz Medium
Large
CHOCOLATE 8oz Small
Medium 16oz Large 29% White Chocolate 36% Milk Chocolate 55% Dark Chocolate 73% Extra Dark Chocolate
Options 16oz Small 20oz Medium
Large

Cost to Entry

After reading and learning more about Brooklyn Donut & Coffee Co., are you ready to take your entrepreneurial spirit to the next level?

Investing in a franchise could be your next big move! Franchising offer the benefits of an established business model, a recognised brand, and ongoing support from the us.

With an investment around $300,000, we may offer you the opportunity to own your own franchise.

We provide a proven business model and brand recognition; you can hit the ground running and start building your business from day one.

This investment will give you access to ongoing support from Brooklyn Donut & Coffee Co., includes training, marketing, and operations specialists. We are here to guide and advise as you build your business.

As a franchisee, you can be your own boss, but you won’t be alone. You’ll have the support and resources of BDCC behind you, helping you navigate the challenges and opportunities of running your business.

So, are you ready to take the next step and join our community? With an investment of around $300,000, you could be well on your way to building a successful business.

The decision is in your hands.
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Steps To Becoming Our Partner

1. Expression of Interest Form / NDA

2. Let’s connect with a phone call

3. Receive complete application & submit application deposit.

4. Let’s meet in person followed by Psych Profiling

5. Review financial model, provide us a business plan

6. Due Diligence of Legal Documents

7. Exploration day- supervised in store experience

8. Final interview

9. Legal documents issued

10. Training begins on road to store opening.

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