Indetail Candle Studio

HISTORY

LIBBY CARVER IS AN INTERIOR DESIGNER WITH INDETAIL INTERIORS.

AFTER BEING PART OF THE TEAM FOR ONE SHORT YEAR, LIBBY TOOK THE INITIATIVE TO OPEN THE CANDLE STUDIO.

"Our 1910 carriage house has always been such a cool, unique space and we always wanted to host events for the community, but we didn't know what exactly that was going to be. I love candles (obviously!) and have always enjoyed doing creative activities when I visit big cities. So, I figured why not bring this experience to Pensacola!" –

Libby Carver

Indetail Candle Studio is too much part of the interior design company. The candle studio needs to break apart and have its own style and brand.

Indetail Candle Studio needs to have its own social media. Right now the social media accounts are all the same information posted on both the Facebook and Instagram.

ACTION PLAN

Plan for Brand Style:

•For anything that needs to be printed for the candle studio, it will need to use the typeface and colors listed on the coming pages. This will help keep everything uniform and look clean.

•The fonts and colors will need to be used on images and social media posts that include writing.

Plan for Social Media:

•Create a social media calendar to organize posts.

•Differentiate the posts from Facebook and Instagram.

•Explain the reasoning behind the suggestions for the posts.

TYPE FACE

General Font Style: Aubrey

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*().,?

Headlines: Clarendon BT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*().,?

Sub-Headlines: Clarendon LT BT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*().,?

Body Copy: Aubrey

BRAND COLORS

I picked these brand colors because they are complimentary to the colors that are already part of the Indetail Candle Studio logo. These colors will match quite well with the dark gold color of the logos.

#DECBB7 #CAEBDA #D4D2A5

BRAND VOICE

These are all words that can be used to describe the brand voice of Indetail Candle Studio. Classy. Personable. Supportive. Successful. Hands on. Sophisticated. Bold . Classic. Relaxing

BEST PRACTICES

These are the best practices to use when it comes to the Indetail Candle Studio Brand.

•For social media posts, be sure to use the correct sizes. Make sure to follow the brand voice, typeface and colors when it comes to creating posts or things that should be printed for use in the candle studio.

SOCIAL MEDIA CALENDAR

SOCIAL MEDIA POSTS

Facts about Libby posts

•Use 3 times a month

•Use on both Instagram and Facebook

•The use of these posts will highlight the person who created the candle studio. It will give a more personal connection to the brand.

SOCIAL MEDIA POSTS

Details about the shop

•Use 3 times a month

•Use for both Instagram and Facebook

•Using this post will help potential clients see the studio and learn more about the practices of the studio.

SOCIAL MEDIA POSTS

Candle facts

•use 6 times a month

•Use different facts each post

•Since this is a candle studio, posting facts about candles is a good way to learn more about candles as well as possible safety suggestions.

SOCIAL MEDIA POSTS

15% Off Posts

•use 2 times a month

•Use on both Instagram and Facebook

•Using this will help draw in new clients and potential new business.

SOCIAL MEDIA POSTS

Satisfied Customers

•use 2 times a month

•Facebook Only

•Using this post on Facebook only makes the most sense because Instagram is a more visual based app.

•You can use clickable links on a Facebook post.

RESULTS

•The results of this plan will be measured in the increase of followers that are received on the Indetail Candle Studio Instagram and the new Facebook page.

•Results of this plan can also be measured by the number of people who come into the shop after each post, and especially after the 15% off post.

•We can also have survey cards at the candle studio for clients to fill out while they are visiting in order to measure growth of this plan.

Thank You