2025 Marketing & Communications
Financial Services & Commodity specialists
Introduction
About us
At our heart, we are a specialist marketing and communications consultancy, with a particular edge in the financial services and commodity markets.
Having worked around the world, in many situations, we look to add fresh views to any strategic thinking. Our offering ranges from outsourced marketing projects, with an extensive range of services, to bolstering existing in-house marketing and communications teams.
Our team has extensive knowledge of global markets and offers a wide range of services that includes, amongst others, brand audits, branding, collateral and website design, event management, internal and external communications, including litigation and crisis.
Our primary aim is to understand, develop and manage your corporate positioning. For any business that we work with, we look at you from the inside out, which we then match with a more holistic view - invaluable information that we use to more effectively position your business with key stakeholder audiences
As part of our offering, we work with a broad network of trusted partners to ensure you get the best possible service.
Our Approach
Solutions that work for you
A common concern for potential clients is the risk of wasting time on services that add little to no value to their business. To address this, we take a modular approach to marketing and communications, enabling you to tailor your requirements to specific services. This approach ensures you can select exactly what adds the greatest value to your business, with the flexibility to add additional services as your needs evolve.
To deliver maximum impact, we aim to gain a clear understanding of your current needs and future goals from the outset. By aligning our services with your objectives, we can provide the best tools and strategies
Rationale
Where the value lies
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Builds Trust & Credibility
Financial services rely on customer trust. Strong branding, thought leadership, and clear communication help establish credibility and confidence.
Educates & Informs Stakeholders
Complex financial products require clear explanations. Marketing helps simplify concepts and guides clients through decision-making.
Generates Leads & Retains Clients
A well-planned marketing strategy attracts potential investors and keeps existing investors engaged.
Differentiates from Competitors
The financial sector is highly competitive. Effective branding and targeted messaging help firms stand out and highlight their value.
Adapt to Digital Transformation
Investors research and engage online. A strong digital marketing presence (SEO, social media, content marketing) ensures financial firms stay relevant and accessible.
Our Offerings
Build your own solution
If you prefer to choose different options, there are plenty of choices that we can help you with.
Brand Guidelines Idiosyncratic Positioning
Media Database Social Media
Brochure Design Website
End-to-End
Brand
Simple but uniform brand guidelines that dictate how your brand is represented across various platforms and materials.
Logo
x15 designs of logo. A visual representation of your identity, encapsulating values, mission and personality in a single, memorable graphic. Available as vector design files as well as JPG and PNG.
Collateral
Simple branded presentation designed in PPT to tell a structured and straightforward story. This is in a bespoke template for your business. An additional branded template can also be provided.
Website
Simple one or two page branded Squarespace website that aligns with your brand and provides basic details on how you position yourself and your business.
Events
Through our Alternative Investor Portal, we capture the most relevant private market events around the world.
We have the Alternative Investor, our very own in-house private markets publication. With a distribution of 5,000 this is one of the widest circulated alternative periodicals.
Media
For all media work we turn to our extensive database of hedge fund and other private market journalists.
