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COMPANY PROFILE | 55
Three world-leading manufacturers from one supplier: North Fire PLC The Emergency Services Show 2012 will be the first UK trade event in which all three elite manufacturers – Rosenbauer, Metz and Argus – will exhibit from one stand, North Fire PLC. Since taking control of UK sales for Argus in August of this year, and with the launch of the new, in-demand Argus Mi-TIC personal thermal imaging camera at the show in November, it has become evidently clear why North Fire is seen as an innovator and supplier of only quality products. “We’re in a privileged position to have such a powerful portfolio of products,” said Oliver North, Managing Director of North Fire. “We are suppliers of aerial appliances, fire fighting equipment and thermal imaging cameras, and what better place to be when we can offer almost unrivalled quality in each of those three areas. In Metz we have the most established aerial appliance manufacturer worldwide, who are the UK market leader in the supply of turntable ladders. In Rosenbauer, we have the biggest supplier of fire fighting equipment worldwide and a UK market leader in the supply of fire helmets, and in Argus we have the UK market leader in the field of thermal imaging, with around 80 percent of the market, and with a new, robust, innovative product in the Argus Mi-TIC… Life is good at North Fire right now!”
Aerial Ladder Platform or Turntable Ladder? At The Emergency Services Show 2012 (ESS2012) North Fire is proud to present a range of aerial appliances from Metz – the superb L32 articulated Turntable Ladder (TL) and the refined B32 Aerial Ladder Platform (ALP). “What we are seeing again in the UK is whether brigades should opt for a turntable ladder or an ALP,” said Oliver North. “With both Metz variants we know we can perform over and above any other manufacturer’s versions. At ESS2012 it will be good to show that ‘the proof is in the pudding’ and exhibitors will be able to see directly the differences in aerial performance, body work, styling and, equally as important, the people behind it. Or if brigades are in two minds between the actual concept of Ladder vs Platform, they can see firsthand, the strengths and weaknesses of both.”
TWISTER boot is also expected to become the ‘standard’ fire boot, offering wearers previously unknown comfort and protection seen in firefighter footware. The boots will be available to try on throughout this year’s show, on the North Fire stand.
The Nautilus submersible pump in action.
HEROS-xtreme fire helmet North Fire was established in 2008 and looked to the excellent Rosenbauer HEROS-xtreme fire helmet as an example of why Rosenbauer’s reputation remains so strong worldwide. “Oliver [North] and I decided that the fire helmet could show each and every brigade just how good our products are and exactly how efficient after sales and service is here in the UK,” said Hans Detzlhofer, Rosenbauer Vice President. “We are now a clear market leader in the UK with fire helmets and now with the launch of the new TWISTER fire boot and Nautilus submersible pump, the fire services throughout the UK already know that we are as efficient as a supplier can be and very much ‘hands on’ once we have supplied products into a service.” On the back of the success of the HEROS-xtreme with fire and rescue services, ambulance and police services have now decided to opt for Rosenbauer helmets, be it the xtreme or HEROS-smart as their first choice. Hans Detzlhofer continued, “If the fire services throughout the UK have deemed the Rosenbauer helmet to be the best, then when the ambulance or police services want an EN443: 2008 (standard for fire helmets) certified helmet, then they are in the best hands with the North Fire supplied Rosenbauer helmet range.” The new TWISTER boot launch The new award winning Rosenbauer TWISTER boot will be launched at The Emergency Services Show 2012. After the success of the Rosenbauer helmets in the UK, the
The Argus Mi-TIC launch The Argus Mi-TIC will take the role of ‘Headline Act’ at ESS2012. “The demand for our new Mi-TIC personal camera has been so immense that we had no choice but to place it as pride of place in the exhibition’s ‘shop window’ so people are aware of the official launch,” said Angus Drummond, Argus Vice President. “With such a major step in thermal imaging camera innovation, and with some people making the trip to the show specifically for the new TIC, we felt it was important to go the extra mile and showcase it properly. And now with our new UK partner, North Fire and their ever expanding reputation, we feel the new TIC is in prime position to step up as ‘the new standard’ for thermal imaging in the UK.”
The Argus Mi-TIC will launch at ESS2012.
North Fire and all associated products will be on show at The Emergency Service Show 2012, in the registration area and Hall 2. Live aerial appliance demonstrations will take place outside throughout both days of the show, which runs from 21-22 November at Stoneleigh Park in Warwickshire. www.north-fire.com
Emergency Services Times December 2012