Gerdau Corsa | BBR - Brochure

Page 1

Partners:

®

Protect your cor e


OVERCOMING CHALLENGES

AND BUILDING A SUSTAINABLE FUTURE


Over a century of prestige and growth make of Gerdau one of the main suppliers of long steel products in the Americas. This strength, strategic partnerships and sustainable management have consolidated Gerdau Corsa in Mexico

Written by Mateo Rafael Tablado Produced by Jassen Pintado Translation by María Murgui Interviewee Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa Creative Direction Omar Rodriguez


Gerdau Corsa

G

erdau’s

Gerdau purchased the totality of

history goes

Siderúrgica Tultitlán (SIDERTUL

back to 1901

steelmaker), which already had

at the hands

more than 50 years of experience

of German

in steel production.

immigrants settled in

49% of the stocks of the Aceros

Porto Alegre, in Southern Brazil. The

Corsa company and its distributors’

nails factory started by Joao and

network. After this strategic alliance,

Hugo Gerdau began its transformation

investments were planned to build the

in 1946, when Curt Johannpeter

largest construction profiles plant in

-Hugo’s son-in-law- took the reins

the country in Cuidad Sahagún,

of the company, thus spreading its

Hidalgo. These facilities started working

business and operations.

in 2015, after a US$600M investment.

The territorial growth began in the second half of the 20th century, and in 2007 the company arrived in Mexico. ALLIANCES, ACQUISITIONS AND INVESTMENTS FOR SUCCESS IN MEXICO The acquisitions and strategic

Their set-up capacity is of a million tons of liquid steel and 700,000 tons of laminated products. “We are supported by 120 years of experience in the steel industry, we are one of the main long steel products manufacturers in America and one

partnerships have been a key factor

of the leading special steel suppliers

for Gerdau’s consolidation in the

in the world”, added Denis Gomes,

Mexican market.

Director of Supply Chain, Metal and

Upon its arrival in the country,

4

A year later, Gerdau acquired

Energy for Gerdau Corsa.


S t e e l (C o nst r u ctio n)

“We are supported by 120 years-experience, we are one of the main producers of long steel products in the world”

- Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa

w w w.the b os tonb r.com

5


Experience the Progress

www.liebherr.com

LH 40 M LH 30 M

LH 26 M Electric

SVF Maquinaria, together with Liebherr as our main ally, we offer the best service, sales and rent of equipment for the material handling, construction and mining operations in Mexico

Liebherr.com • www.instagram.com/liebherrconstruction • www.facebook.com/LiebherrConstruction svfmaq.com • info.mx@gruposvf.com

L 566


S t e e l (C o nst r u ctio n)

PROVED LEADERSHIP ALL OVER THE CONTINENT Gomes graduated in Business Administration at the Federal University of Santa Maria (Brazil) and, afterwards, he earned an MBA with specialty in Finance at the Getulio Vargas Foundation, also in Brazil. He also took updating courses during his years spent in Peru. In 2020 he finished his studies in the High

After joining the Gerdau Bank, hecompleted the Trainees Program and later he became an integral part at Siderperu, being appointed Leader of Finance and Relationships with Investors, with the aim of achieving the Company’s financing reorganization; during that period he took part in the Global Comptrollers Training Program, and he got achievements such as the

Management Perfection Program, at the implementation of the financing area into the Shared Services Center (SSC) IPADE (PanAmerican Institute for High Business Management, in Mexico).

in 2012, thus centralizing the financing

Also, Gomes took part in the Núcleo

operations of six countries in Latin

Preparatorio de Oficiales de la Reserva

America.

(Reserve Officer Preparatory Core), in the Brazilian Armed Forces. Regarding his work, Denis Gomes

In 2015 he took over the SSC General Management, thus incorporating part of the United States operations, and

started his career in Coca-Cola,

in 2018 he was appointed Finance

working in the Finance, Accounting,

Manager at Gerdau Corsa, where his

Marketing and Strategic Planning

main challenge was to optimize the

departments. During his time in this

financing and capital organization

company he earned the certification

for the expansion and growth of the

as Chief Auditor of the Coca-Cola

Company in Mexico. In December,

Quality System and took part as Quality

2020, Denis took over as Director of

National Award Examining Board

Supply Chain, Metal, Logistics, Energy

Auditor in Brazil.

and S&OP (sales and planning).

w w w.the b os tonb r.com

7


Gerdau Corsa

GERDAU CORSA in Mexico

Three steel production and lamination plants More than one million tons of liquid steel made a year

Seven scrap metal process and recollection units Leadership in construction profiles production

8


S t e e l (C o nst r u ctio n)

RESOURCES TO FACE CHALLENGES As well as for many other industries

automatic and remote classification

worldwide, matters such as logistics

for the recollection and processing

and the supply chain have meant

of metal raw materials. Also, the

a series of challenges for Gerdau

implementation of the Gerdau Tracking

Corsa since the COVID-19 pandemic

System (GTS) for the Logistics

broke out.

area allows accurate monitoring

However, solutions to those problems through a digital mindset

of deliveries to each client. “The most prepared companies,

and the implementation of digital tools

and those which reacted in a quick

have allowed a quick and efficient

and efficient way were the ones to

performance. The use of Artificial

transform the supply chain’s basic

Intelligence has been useful for the

functions”, the executive declared.

w w w.the b os tonb r.com

9


Advancing a sustainable energy future for all hitachienergy.com


S t e e l (C o nst r u ctio n)

“The most prepared companies, and those which reacted in a quick and efficient way were the ones to transform the supply chain’s basic functions” - Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa

EVOLUTION OF THE SUPPLY CHAIN Gerdau’s Supply Chain consists of the following areas: • Purchase and Processing of

as guaranteeing the raw materials from a deep knowledge of the impact of the market’s prices and tendencies. The main purpose of this integration

Metal Raw Materials

is to deliver the products to each client

• Logistics

timely and in due form, customizing

• Energy

the work each of them may require.

• Co-products

For that purpose, the Company is

• Supplies

supported by the development of

• Sales and Planning (S&OP)

Business Intelligence programs, which allow the identification of prices,

The latter is now in charge of

tendencies, raw materials demand and

managing and integrating the rest of

other factors. Also, a Supply Chain

the areas according to the market’s

Innovation Day has been created, an

needs identified by the Business area,

event which gathers the whole supply

of the optimization of each of the

chain and invites sector-related start-

resources with the aim of reaching

ups, besides giving recognition to best

maximum production capacity, as well

practices and implementations.

w w w.the b os tonb r.com

11


Pioneers at Heart

NEXT LEVEL SERVICES NOW Primetals Technologies Mexico located in Apodaca N.L. nearby the USA border, a services and products company part of the pioneer Primetals Technologies group, founded in 1994 focused on furnaces and recently for the past years giving specialized solutions for casters and mills. Recently Primetals Technologies Mexico conditioned a third new workshop, some of the mention bellowed are part of the new equipment: • CNC Table Type Horizontal Boring Mill 6” • Gray CNC vertical mill 84”. • Boring Mills, Vertical 56”. • [2] Gantry machining centers. • [2] Lathe 6T260L • Lathe 5100LB • Welder 2T • Conventional Lathe • Milling machine • [3] Laser trackers and a measuring Arm. • Handyscan latest version. • Nickel plating station. www.primetals.com contact@primtals.com For further details please direct to: • Alfredo Salazar (USA Account Manager) alfredo.salazar_cortes.ext@primetals.com • Marco Rito (MX & SA Account Manager) marco.rito@primetals.com • Luis Gamboa (VP & Sales Director) luisd.gamboa@primetals.com


S t e e l (C o nst r u ctio n)

BOOSTING SUPPLIERS Gerdau Corsa has created alternatives to funding programs for its supply chain along with different banks. These mechanisms have the purpose of developing and strengthen suppliers who are considered Business Partners for the Company by easing their access to credit, besides contributing to economic recovery. EFFORTS FOR A SUSTAINABLE FUTURE... AND FOR THE PRESENT All of the production output from Gerdau Corsa is made from millions of tons of recycled materials, making Gerdau the largest recyclers in Latin America. Among other related efforts, the processes developed by Gerdau have allowed the company to reduce its carbon footprint, considering that per each ton of steel produced in the world, 1.89 CO2 tons are emitted (global average quantity within the steel industry) whereas the Company has reduced its average down to 0.93 CO2

w w w.the b os tonb r.com

13


®

alfran.com

Protect your core

The first international company to offer products and services in refractories, insulation, passive fire proofing and heat treatments for the industry “TURNKEY”

The driving force of the refractory industry Refractory products withstand extreme temperatures, enabling the production of steel, cement glass and many more materials essential to daily life. Our 14,000 highly-skilled people are dedicated to delivering the best possible solutions for our customers, enhancing not only their operations but also their business performance. Find out more at rhimagnesita.com


S t e e l (C o nst r u ctio n)

“We will continue working to update our industry and become a model to reach other 120 years and contribute to a more sustainable world” - Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa

tones per each steel ton produced, besides assuming the commitment of reducing it to 0.83 CO2 tons until 2031. Another remarkable effort was the sustainability agreement entered into with BBVA (Banco Bilbao Vizacaya Argentaria) for the import of strap metal with an investment of US$60 million, positively affecting with this transaction the SDGs (Sustainable Development Goals), thus making sure to stock the company up with recycled raw materials and promoting the reuse of solid materials, and at the same time

w w w.the b os tonb r.com

15


Gerdau Corsa

COMMITTED TO THE SERVICE Specialists in rental of scrap metal handling equipment


S t e e l (C o nst r u ctio n)

contributing to Circular Economy. “We are in continuous search for

diversification beyond the iron and steel industry. The Company is also

the improvement of environmental

working in contributing to a more

management which makes us become

equitable community through diversity

a leading company and a model within

and inclusion policies and working in

the industry”, Gomes explained.

social projects related to education,

GROWTH AND DIVERSIFICATION IN PERSPECTIVE For the future, Gerdau Corsa foresees a growth in the country

environment and health which will allow it to contribute in neighboring communities. “We will continue working to update

which will keep present challenges

our industry and become a model to

related to logistics and energy, which

reach other 120 years and contribute

are subject to each country’s

to a better world”, concluded Denis

regulation and policies.

Gomes, Director of Supply Chain,

There are plans for a markets

Metal and Energy for Gerdau Corsa.

FOUNDED:

1901, 2007 in Mexico INDUSTRY:

Acero (Construction) CONTACT: www.gerdaucorsa.com.mx denis.gomes@gerdau.com

w w w.the b os tonb r.com

17


www.gerdaucorsa.com.mx denis.gomes@gerdau.com

Powered by

w w w.thebostonbr.com