TRANSFORMING OPPORTUNITIES TO TANGIBLE BENEFITS
Editor’s letter
Mexico | 2nd Special Edition
We are once again honored to publish a special edition about Mexico, which represents more than an important market in Latin America, but also the gate to the US -one of the world’s most coveted markets- for many companies and products; besides its coastline, which allows for import and export operations through its port infrastructure facing the Pacific Ocean, the Gulf and the Caribbean.
This special edition highlights Mexican companies in different industries: from an enviable position for tourism destinations to an essential role in the food industry; from a strategic
location for global companies boasting the highest worldwide standards and as a domestic enterprise with a prestige built from decades of providing solutions for the construction and infrastructure industry, to a financial institution finding its niche market among a population segment which hardly had any access to the kind of services it provides... Mexico has it all, and the thrust it provides as a link between Latin America and other markets should be highlighted. Thanks for reading and thanks for sharing The Boston Business Review!
Mateo Rafael Tablado, Editor in chief for The Boston Business Review
Email: rafael.tablado@thebostonbr.com
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QUIENES SOMOS
Director Ejecutivo
Jassen Pintado
Director Creativo
Omar Rodríguez
Editor en Jefe
Rafael Tablado
Editora para Brasil
Flavia Brancato
Traducciones
María Murgui
Directora de Finanzas
Christina Nichole
Directora de Redes Sociales
Maria Elena Gastelum
Coordinadora de Contenido
Alicia Barrantes
Directores de Proyectos
Ana Macfarland
David Alarcon
Giuseppe Modenesi
Lucy Verde
Marcelo Modenesi
Carterpillar’s key ambassador in Mexico always finds a way to optimize its offer as well as its services and aftersales support, thus being honored as “Dealer of Exellence” for the third consecutive year
Produced by Jassen Pintado
Creative Direction Omar Rodríguez
Maquinarias Diesel (MADISA) has been offering high-quality equipment and machinery to different industries in Mexico since 1946. After joining the Delta S.A. group in 1981, MADISA obtained the strength and support that have resulted in sustainable growth, thus currently operating from 84 branch offices in the North-Eastern, Center, Southern and South-Western regions in Mexico. It provides more than 3,700 jobs -including more than 700 sales advisors-, offering more than 80 leading brands available through an over $100 million replacement parts and items stock.
MADISA is synonymous with Caterpillar in Mexico. Thanks to the efforts and dedication of the company it has been possible to count with cutting-edge technology equipment
to carry out projects of any scale, including important infrastructure works within the country.
A WIDE PORTFOLIO SUPPORTING MULTIPLE INDUSTRIES
Currently, MADISA offers new machinery and used equipment for sale, rent in different installments as well as financing, besides repair and maintenance services, extended warranty, a wide range of replacement parts, technical support, and condition monitoring, just to name the main items.
These products, services and conveniences have benefitted construction, mining, quarries and aggregates, manufacturers, waste disposal, steel and foundry, energy, oil & gas, marine, transportation, farming, commercial and contracting sectors, among others.
INNOVATIVE AND CUTTING-EDGE SHOWCASE
MADISA has become a strategical supplier for its clients by being -in numerous occasions- the company bringing the latest technology in machinery and technical equipment to Mexico. Recently, MADISA has brought to the country equipment which provides a better performance,
which is more economical and less polluting regarding energy consumption, as well as autonomous equipment and unit monitoring, as well as monitoring for preventive and corrective maintenance events.
Besides the auxiliary equipment, among the outstanding new products offered by MADISA we find the Cat 320GX Excavator, which possesses
the aforementioned features regarding performance and cost reduction, including a reduction up to 20% in maintenance costs.
Another new arrival is the AP255E Asphalt Paver with a C4.4 engine, ECO mode, undercarriage with tight turning radius wheels, manual platform elevation to make the cleaning of materials easier. CAT F
Series Pavers also stand out.
Among the most recent products in the MADISA portfolio we find electricity generators for businesses, which provide great independence along with customized solutions to allow an uninterrupted operation, and which greatly benefit data centers. These solutions use clean energy resources, such as the installing of
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solar panels, which are off the grid, the same as co-generation power stations.
PARTS.CAT.COM: ONLINE SOLUTIONS
As part of the Caterpillar family, and being its most important partner in Mexico, the website Parts.Cat.com/ MADISA offers the convenience of purchasing machinery accessories and consumables online.
Parts.Cat offers over 1.4 million Caterpillar items that can be purchased from a computer or cell phone. The interface offers free delivery
depending on the purchase amount. The Parts.Cat.com app operation, interactions and features equal the best purchase websites at a global level.
CONSTANT ADVANTAGES AND CLOSE RELATIONSHIPS WITH CLIENTS
MADISA’s relationships with its clients eases the acquisition and renting of machinery and equipment. It has its own programs and financing systems, affordable rent plans, extended
warranty, and delivery service for replacement parts.
In addition, MADISA periodically organizes seminars dealing with specialized issues about replacement parts and services in its market’s different locations, establishing direct contact with its clients to know their concerns and needs much better.
“DEALER OF EXCELLENCE”
The Logisnext forklift manufacturing company, which works with brands such as Cat® Lift Trucks, Mitsubishi Forklift Trucks and Jungheinrich®, awards the “Dealer of Excellence” honor to those distributors providing a superior service to their clients as well as innovative solutions. In 2022, MADISA was awarded this honor for the third consecutive year.
Attributes such as the product availability, maintenance services, monitoring and replacement parts availability mean a difference and advantage for MADISA over the competition.
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NETWORKING TO DELIVER THE BEST, READY TO EAT PRODUCT
Joining forces with raw materials suppliers and strategic partners in logistics takes Simplot to the top of the frozen french fries market
Interviewee
Luis Alberto
Rodríguez
Mastache, CEO for Simplot México
Interviewee
Alberto Ponce, Supply
Chain Director for Mexico and Central America at Simplot
Produced by Jassen Pintado
Written by
Mateo Rafael Tablado
John Richard Simplot gave his own name to the company he founded during the late 1920s in Boise, Idaho, a state widely known for its high volume of potato production. The JR Simplot company has always been a standout in innovation, besides facing and surpassing different challenges, detecting opportunities and making the most of them to achieve growth for decades, developing the business of frozen french fries, and becoming an empire after striking important deals with the McDonald’s fast-food chain and its owner, Ray A. Kroc.
Currently, Simplot generates 11% of french fries imports in Mexico, and, along two other companies, adds to 60% to 65% of the specialty’s global production.
Through its food, agriculture, turf and livestock divisions, Simplot
generates value in the food industry, providing resources to support its suppliers and relying on these resources to thrive in the global market since the early 21st century, with a decade’s worth of labor in Mexico.
“We are interested in winning, we think Mexico can host world-class organizations,” commented Luis Alberto Rodríguez Mastache, CEO for Simplot Mexico, and also in charge of the Central America territory for the company.
CORPORATE EXPERIENCE TO FACE ANY CHALLENGE
Rodríguez Mastache earned a Bachelor’s degree in Marketing from ITESM (Monterrey Institute of Technology and Higher Education, in Mexico), graduating with honors through a scholarship. Afterwards, he completed an MBA from IPADE (PanAmerican Institute for High Business Management, in Mexico), he also completed Humanities studies at
“We all have leadership within our duties, we all have a leadership example for things to happen”
- Alberto Ponce, Supply Chain Director for Mexico and Central America at Simplot
the University of Granada (Spain) and the Strategic Business Negotiations Program at Ivey Business School (part of the Western University, in Canada). His 30-year experience has led him to different areas such as sales and operations, besides marketing, working for multinational companies in the food and beverage industry, and being part of Simplot since 2015.
“It’s our duty to make our organization grow in Mexico under the values the company has displayed: generating value along with suppliers, clients and distributors,” the executive said.
Alberto Ponce is in charge of the supply chain. Ponce earned a degree in Industrial Engineering from ITESM (State of Mexico campus),
and also earned an MBA from the University of Texas at Austin. His 14-year experience has led him to global companies such as ColgatePalmolive, Coca-Cola and Philip Morris.
“To achieve growth, we need the right people. Once the right people are here, the most important thing is keeping the talent in a safe environment,” pointed out Ponce, Supply Chain Director for Mexico and Central America at Simplot.
VALUE FOR CLIENTS, DISTRIBUTORS AND FOR THE COMPANY
About 400 million pounds worth of potatoes are imported into Mexico, which, along with the 350 million pounds imported into Central America
and the Caribbean add up to 750 million lb, which amounts to almost a billion lb in a global market worth 26 billion lb of potatoes. Simplot’s main focus is on food service businesses, which includes restaurants of every level, grocery stores, retail chains and other specialized outlets.
“Our value proposition offers solutions for what our clients are looking for,” Rodríguez Mastache declared.
SUPPORT FROM THE PARENT COMPANY IN EVERY FRONT
The structure providing support to the Simplot Mexico operation covers beyond the values and principles of a family business, which brought success to the company in its home country, but it’s also based in three key factors:
• Strategic support: The necessary support to design and track the company’s course, from goals to
the different ways to carry out plans.
• Product portfolio: The Quality Assurance and Research & Development departments contribute to deliver products with the highest quality and consistency; R&D also directs efforts to upcoming innovations. As a result of such efforts, the company is able to offer a product that maintains its temperature for 40 minutes, resulting in a warm, crispy product as delivery customers receive their meal.
• Innovation system: Investment in technology and standardized systems, answering to processes deployed during the last two years, led by the implementation of the SAPHANA ERP platform.
This structure allows Simplot Mexico and affiliates worldwide to work with freedom, responsibility and authority to make decisions and carry concrete
“Our duty now is to develop a logistics network that enables us to deliver our products in a more efficient manner”
-
Luis Alberto Rodríguez Mastache, CEO for Simplot México
LARGER PRODUCTION ABILITY
To back Simplot’s strategic positioning in the fries specialty, the company opened new production plants in Argentina and duplicated its production capacity in Canada and China.
Regarding Mexico and Central America, Simplot doubled production capacity for avocado in Mexico, with the company’s plants in Morelia and Irapuato leading the way.
“Our production facilities in Mexico deliver global production for Mexico, the United States and Asia,” Ponce commented.
CHALLENGES FACED BY LOGISTICS
One of the most important tasks in the Logistics department for Simplot Mexico is developing distribution networks, considering how fragmented distribution is in Mexico,
“We strive to promote solutions actions to increase profitability.
as delivery to every food service unit becomes a challenge.
Synergies have been developed to counteract the contraction among available carriers in the US to bring the product down to Mexico’s northern border and rely on a nationwide distribution network.
In Central America, the company is developing a similar network, able to work with the same efficiency as the one in Mexico does.
“Our distribution partners are doing a great job, we are setting up agreements with Mexican entrepreneurs to reach more locations,” Rodríguez Mastache declared.
Simplot’s strategic partners in logistics operate units furnished with GPS, led by monitoring stations for easy location 24/7, in the same way maritime shipping lines operate tracking platforms.
along with our distributors and show them that investments in technology are important as it is connecting through social media, offering different options and the importance of delivering a quality product,” Rodríguez Mastache commented.
ACHIEVEMENT VIA SIMPLOT GROWER SOLUTION
Depending from different potato farmers led Simplot to create the
Simplot Grower Solution advisory services, which provides resources such as information, valuable data and advanced products for farmers to obtain successful crops.
This program has been successful with small farmers in the US and Canada, in the same way it has been developed in Mexico, so far, under the “Partners in Growth” brand philosophy.
“In this way, we guarantee quality and support our partners’ growth,” Ponce added.
“GREAT PLACE TO WORK”
Simplot Mexico considers the long term as an important factor to create and maintain sustainable systems, also in aspects such as driving its workforce development. Such an environment favoring outstanding performance has not only earned
Simplot Mexico being listed as a “Great Place to Work”, but has held the company in this ranking during the last four years, factoring along other elements such as the professional/ personal life balance aspect among employees.
“We all have leadership within our duties, we all have a leadership example for things to happen,” Ponce concluded.
4M Food Solutions is a new business, 100% Panamanian, that with the energy, creativity, and experience of its founder, Miguel Quintero, will surely conquer new challenges within the segment of Food Service focusing on the 4M’s of the industry – Money, Market, Menu and Management. It is a great proposal with personalized solutions for each client, providing safety and an excellent service.
www.linkedin.com/company/4mfoodsolutions mquintero@4mfoodsolutions.com 4mfoodsolutionspty
Miguel Quintero CEO of 4M Food Solutions
CONTRIBUTION TO PROJECTS THAT CHANGE A NATION’S FACE
Produced
by
Jassen Pintado
Creative Direction
Omar Rodríguez
For seven decades, Impulsora has taken part in major projects, becoming an important partner for companies in the Construction sector
Impulsora opened for business in 1954, offering top quality electrical products and materials, guaranteeing products from the best-known brands in the hardware and electrical markets throughout our more than 1 million sq. ft. total warehouse space, countrywide. We rely on a well-stocked inventory, enabling us to provide a timely and efficient delivery.
Our highly-skilled staff shares its expertise in different fields, able to develop integrated solutions according to the market’s requirements. Our operations provide a job for more than 1,500 employees. We are committed to our clients, as we provide customized service with the support of a wide array of products, tech
support and timely deliveries. Our mission is to market avant-garde electrical equipment and materials up to the industry’s demands, offering clients integrated solutions through the highest quality products and services, a large inventory, adequate infrastructure, and state-of-the-art technology in all our processes.
Our mission is to market avant-garde electrical equipment and materials up to the industry’s demands
We have specialized engineering and lighting departments, and a team of engineers and architects for lighting systems and control of industrial, commercial, residential and road lighting. We also offer avantgarde designs with current systems,
plan development and reviewing of lighting engineering, all with the purpose of providing our clients an efficient and functional project, also striving for harmony between design and each location’s aesthetics. Our solutions and products portfolio
as well as our strategic locations along Mexican territory drive us to the forefront of the most significant projects during the last 68 years, being the main distributor diversified into the Industrial, Construction, Oil & Gas and Energy sectors.
Thanks to our versatility within the market we have become a strategic ally for BONATTI in project execution, as we send and display our gratitude for trusting our company.
We understand that the execution of high-end projects that have a positive
Our solutions and products portfolio drives us to the forefront of the most significant projects
FOUNDED: 1954
INDUSTRY: Construction CONTACT: www.impulsora.com
impact on the development of society are essential to preserve our surroundings, which is why we maintain our commitment to BONATTI, assisting them hand in hand with our technical and commercial disciplines, always seeking a satisfactory culmination.
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Consubanco undergoes a digital transformation to offer customer-centered financial services as part of its competitive strategy
Consubanco becomes a financial environment growing its customer base and offering value through a better use of its tech resources and its strategic partners network displaying strength in the loan and credit segment. Through its digital transformation strategy, the bank seeks to maintain its leadership and conquer other segments
Produced by Jassen Pintado
Creative Direction Omar Rodríguez
Interviewees
Alfredo Flores, CEO for Grupo Consupago; Ing. Fidel Vargas Londoño, Associate Executive Director of Digital Transformation for Consubanco
PURCHASES AND TRANSACTIONS
MADE EASY, TO THE BEAT OF THE 21ST CENTURY
Consubanco’s story is related to the Grupo Comercial Chedraui corporation -which also owns the Chedraui retail chain operating in Mexico-, dating back
to 2001, when Sergio Chedraui created Consupago, with the purpose of being closer to customers, offering them retail financing, creating the “Paguitos” (small payments) credit system, and afterwards -thanks to his vision and understanding of the Mexican working class- he also began offering payrolldeductible loans with delegated collection, thus starting an industry that has contributed significantly to financial inclusion in Mexico. In 2006, a partnership was struck
with the Sherman Financial Group, the private equity global firm, whose affiliate companies enabled Consupago to operate in a large scale in the consumer financial industry, also creating Banco Fácil, which began operations in 2007, when Consupago was authorized to work as a Limited Purpose Financial Society (SOFOL, under Mexican regulations).
In 2012, Grupo Consupago (in charge of Consupago and Banco Fácil) acquired OPCIPRES (a SOFOM ENR, a Multiple Purpose Financial Society - Non-regulated Entity), an important player in the payroll loan business; and Banco Fácil became Consubanco, capitalizing Consupago’s assets, which consolidated and boosted both companies.
Consubanco became one of Mexico’s 500 most important companies in 2014, according to Expansión, an established Mexican business magazine and website. In
2017, Consubanco reached no. 13 among the “46 best banks”, from the Mundo Ejecutivo magazine. In 2019, the Bankaya platform was developed along with a group of successful entrepreneurs, aligned with the company’s efforts in digitization and growing its engagement products portfolio; and in 2020, Grupo Consupago started its inorganic
growth strategy by acquiring part of FAMSA bank’s liquidated portfolio, which was Financiera Independencia’s payroll loan operation as well as the beginning of apex financing to other qualified financial entities.
“The successful development of Grupo Consupago has been achieved as a result of a permanent surveillance of the market’s opportunities, driven to
“What we have built during years -talent, processes, tech and business strategies-, has allowed us to keep being competitive”
- Alfredo Flores, CEO for Grupo Consupago
develop a high-value bond for our customers,” commented Alfredo Flores Ibarrola, CEO for Grupo Consupago.
WIDE EXPERIENCE IN THE FINANCIAL AND CREDIT SERVICES INDUSTRY
Flores Ibarrola graduated as an Industrial and Systems Engineer from ITESM (Monterrey Institute of Technology and Higher Education, in Mexico), and afterwards he earned an MBA from IPADE (PanAmerican Institute for High Business Management, also in Mexico).
He has led Grupo Consupago for more than ten years and also takes part in the board of directors. He is in charge of a bank and three other financial institutions, all of them among the leaders in the payroll loan industry in Mexico.
Flores Ibarrola has been around for more than 25 years creating
enterprises and holding C-level positions in finance. In 2008 he created OPCIPRES, acquired by Grupo Consupago in 2012, and has since been in charge of the latter.
Flores Ibarrola is also a shareholder of other successful companies in the financial and insurance sector, as well as in the real estate business.
SIGNIFICANT ACHIEVEMENTS IN A SHORT TIME
In a short period of time, Consubanco has positioned itself as a solid, efficient entity towards its customership, after accomplishing synergies which have set a clear difference:
• Consubanco is the leading financial institution in the payroll loan business under the delegated collection scheme for retirees, pensioners and employees both in the public and private sectors, guaranteeing access and
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continuation to financial services for a population segment with little access to credit. Up to date, Grupo Consupago has opened credit lines to a population segment with little access to credit.
• It has become one of the banks with the best fixed-term investment offers, bringing customers the opportunity to increase their wealth safely with high-yield.
• Along its history, the bank has positioned itself as a properly capitalized institution with highliquidity indexes that have allowed for solid, significant growth of its assets since its founding.
KEY FACTORS TO SUCCESS
Consubanco grows and evolves according to solid principles resulting in a financial stability, complying with customers, partners and authorities.
Consubanco’s vision combines business and product strategies which have become a competitive advantage.
Permanent surveillance in the macroeconomic environment enables the bank to take the best decisions upon an ever-changing environment.
Its shareholders and external consultant’s wide experience has become crucial to the group’s successful development.
“The payroll loan industry is going through a deep transformation, the demise of important players should push the urgence of regulations within the industry into the financial authorities’ agenda. There are relevant challenges about the organizations that should take part in such credit operations, improve the legal certainty of participants, but especially to improve user experience in this financial service. We perceive great opportunities to provide a better
“The main challenge for digital transformation isn’t technology, but rather creating empowerment and digital skills in individuals to solve business problems through technology”
- Fidel Vargas, Associate Executive Director of Digital Transformation for Consubanco
service to this market segment, and this is where our transformation strategy is set,” Flores Ibarrola pointed out.
DIGITAL TRANSFORMATION FOCUSED ON CUSTOMER SATISFACTION
Consubanco began its digital transformation journey looking forward to delivering customized offers to its customers, resulting in a high value engagement through a deep knowledge of their needs, customs and behavior. This brought the decision to invest in optimizing tech infrastructure, in process and operation reconfiguring through a continual improvement program known as “SOAR” (which in Spanish stands for simplifying, optimizing, automation and enabling profitability) and launching a new company culture allowing such deep changes within the organization. The evolution of the digital
transformation will allow to keep key differentiators to maintain a leadership in the loans segment in which the brand has built prestige, and also in the creation of a financial products and services environment in which customers are able to interact in a dynamic and friendly way, finding a wholesome offer according to their needs.
This transformation is designed from the relaunching of the company’s vision, mission and values, and comes along with the deployment of a new streamline work methodology, which allows a proper alignment in the execution of set goals.
“I would summarize the success we have accomplished in our capacity to foresee change and our rapid adaptation to it. Our personnel’s talent has been essential in this journey,” commented Fidel Vargas, Associate Executive Director of Digital Transformation for Consubanco.
On the staff’s front, the transformation at Consubanco empowered employees, enabling them to develop up to their potential and placing them in the best position to successfully accomplish the tasks that result in the company reaching its goals.
The key aspects for Consubanco to work on, regarding recent technology are:
• Agility in processes
• Data analytics
• Journey to Cloud
• Tech evolution and modernization
Vargas, originally from Colombia, arrived in Mexico to lead the bank’s digital transformation. The Bogotaborn computing and systems engineer is a specialist in software development and earned a master’s degree in IT architecture from Colombia’s University of The Andes. He’s widely experienced in digital transformation
and tech, having taken part in the transformation of important initiatives from the government in Colombia, as well as in companies such as Banco Falabella, Oracle and his recent experience in finance as Director of Strategy, Architecture and Tech Innovation in Grupo Bancolombia, Colombia’s largest financial group. Fidel Vargas arrived at Consubanco after his tenure in a startup with expertise on fidelity development systems to lead tech, analytic capabilities and bank operations.
THE VALUE OF ANALYTICS
Getting to know every customer becomes more valuable every day in every industry, and Consubanco is no exception.
In the company, decisions are taken based on data, which means analytics allows the creation and development of new relationship strategies with customers. Every
“Our plans are centered in our capability to deliver a higher value to our customers not only from a financial perspective, but also within the transformation of their lifestyle and helping them day-in and day-out”
-
Alfredo Flores Ibarrola, CEO for Grupo Consupago
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• Implementation on-premises, or in the cloud
• Mobile applications and BPO
Mexican company founded in 2006 with the vision of improving the customer experience, preventing fraud and reducing operating costs, through the integration of innovative technologies
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interaction is taken as an opportunity for the bank to get to know more about a customer, in a way that the bank can foresee their needs.
Some time ago the Datahub was deployed, and it became an essential resource for Consubanco. Datahub analyzes behaviors and validates value hypotheses in different fronts, such as experience and knowledge about a customer, operational
excellence, finance, cybersecurity and fraud, and compliance.
Even when these cover different aspects, they share data and models that offer larger support in decisionmaking,” Vargas added.
CONTRIBUTING PARTNERS
The structures enabling Consubanco to offer excellent financial services and products as it grows a customer
“I would summarize the success we have accomplished in our capacity to foresee change and our rapid adaptation to it. Our personnel’s talent has been essential in this journey”
- Fidel Vargas, Associate Executive Director of Digital Transformation for Consubanco
portfolio are a result, in a large scale, of the work of different strategic partners that provide different resources to develop solutions.
As a solid organization, Consubanco maintains the same high reputation with partners and purveyors as it does with customers, through clear and transparent agreements.
“Every area in the bank is concerned about our efficiency, competitiveness, being solid and maintaining a good
relationship with partners and purveyors,” Flores Ibarrola remarked.
ALIGNED TO PROVIDE A BETTER USER EXPERIENCE
After exponential growth during 2020 and 2021, Consubanco aims to boost its environment through the synergies created mainly with the Chedraui retail chain and the Bankaya app, as with other business lines and companies.
Consubanco’s focus remains in
placing the customer at the center of operations to sustain its growth, retention and profitability.
“Our plans are centered in our capability to deliver a higher value to our customers not only from a financial perspective, but also within the transformation of their lifestyle and helping them day-in and day-out”, finalized Alfredo Flores Ibarrola, CEO for Grupo Consupago.
A hospitality Benchmark
in the Mexican Caribbean
Written
by
Mateo Rafael Tablado
Translation
by
María Murgui
Produced by Jassen
Pintado
Art Direction
Omar Rodriguez
Interviewee
Mynor Espinoza, General Manager for Paradisus Cancun
Paradisus Cancun has made the most from the support provided by Meliá to become a trend-setting leader in in this important area
Meliá Hotels International is a company of Spanish origin that has become a leader in hospitality thanks to its worldwide presence. It has been settled in Mexico for some decades, being present in the most important cities in the country. The main tourist
destinations are a priority for Meliá and that is why the Paradisus line operates one of the most important properties for the hotel chain.
Paradisus Cancun’s first stage was built in 1988, being the second one built in 1999. The property draws attention thanks to its pyramid-shaped
Other advantages the hotel has include being close to the airport and the main and elegant shopping malls in Cancun, as well as its bars and discotheques area, water parks and natural attractions.
Mynor Espinoza, General Manager at Paradisus Cancun.
RECOGNIZED CAREER
Mynor Espinoza, a Costa Rican, has been working in the hotel industry for more than 20 years, most of them for Meliá Hotels International. Espinoza graduated in Business Administration with an expertise in Finance and Banking. Espinoza has received, thanks design, as well as for its wide indoor spaces, making it an iconic place in the area.
“Paradisus Cancun is nowadays one of the backbones within Meliá Hotels International’s structure”, commented
“Paradisus Cancun is nowadays one of the backbones within Meliá Hotels International’s structure”
- Mynor Espinoza, General Manager at Paradisus Cancun
to his career in the hotel sector, different recognitions in international symposiums, in which he has also been a speaker, besides being recognized by Forbes Argentina.
“Every corner of the hotel is designed for the guests, we are prepared to create EXPERIENCES through the property, the high service standards,
the food offer, and human warmth”, the manager pointed out.
CAPTIVATING INDOORS AND DESIGN IN AN IDYLLIC SETTING
The architectonical concept of Paradisus Cancun was conceived to establish a connection among iconic sites in the Yucatan peninsula and
the Mexican Caribbean, such as the pyramids ̶ seen in its outer design ̶ and indoors, packed with vegetation and water flows, imitating the “cenote” natural wells in the main lobbies.
The private swimming pools, wide beach areas, a wide variety of bars and restaurants, specialized spaces with sea sights and indoor fitness activities, as well as events halls, glamping areas and a festive atmosphere with guest DJs are the most renowned attractions at Paradisus Cancun.
The property has 773 rooms distributed among five buildings, with the finest views to the Caribbean and the Nichupte Lagoon. Twelve restaurants and bars provide the guests with a wide food offer and mixology.
The hotel has areas with activities for kids, besides offering customized services at the YHI Spa and other areas devoted to health and wellness, whereas the Kanna beach club can be visited by guests from other hotels.
RENOVATION AS A CONSTANT ASPECT
In addition to the standardization of new health measures to protect guests, staff and suppliers, the reopening after the first months of the COVID-19 pandemic has also meant a renovation period for Paradisus Cancun, as some refurbishments have been carried
out mainly in common areas and restaurants, followed by the remodeling of rooms and areas dedicated to the Groups and Conventions segment.
The hotel’s VIP area ̶ The Reserve, which is a reference point in specialized services within Meliá’s Paradisus line ̶ will also be subject to different alterations which will optimize its
operation and, thus, will improve the guests’ stay.
SUPPORT FROM A WORLDWIDE HOTEL INDUSTRY GIANT
Operating with the support of a multinational which is a leader in the hotel industry allows Paradisus Cancun to work with a series of standards
established in accordance with its brand.
As a reward, the business unit form Paradisus Cancun contributes greatly to Meliá Hotels International, being one of the five hotels with a better EBITDA (Earnings before Interest, Taxes, Depreciation and Amortization) in the overall operation of the company.
“Every corner of the hotel is designed for the guests”
-
Mynor Espinoza, Gerente General de Paradisus Cancun
Cancun
For that reason, the hotel is currently focused on reinforcing its inner bookings channels.
IMPORTANCE OF HUMAN FACTOR
In order to keep a low rotation rate, something normally high in the hotel
industry, Paradisus Cancun focuses its attention on the human resources, which are duly cared for, favoring not only the workforce’s loyalty to the company, but also creating an atmosphere where the service and attention stand out alongside the
www.melia.com/en mynor.espinoza@melia.com
“We are prepared to create EXPERIENCES through the property, the high service standards, the food offer, and human warmth”
- Mynor Espinoza, General Manager at Paradisus Cancun
amenities the hotel offers.
Paradisus Cancun has created the “Feel Good” program, whose three main principles are:
• Health, focused mainly on a staff’s healthy diet
• The fitness aspect, through the creation of events to motivate exercising
• Emotional connection, through which the management establishes closeness with collaborators and their families.
ALL THE ELEMENTS FOR AN UNBEATABLE EXPERIENCE
The recovery of tourism at a worldwide level after the pandemic has helped the sector and Paradisus Cancun has taken advantage of it to carry out changes which will allow it to offer a better experience for its guests.
Without a doubt, the property has both material and human attributes to become a benchmark in this important market in the Mexican Caribbean.
Serving the Energy sector
Produced by Jassen Pintado
Creative Direction Omar Rodríguez
LAVISA is the number one company in industrial fluid control in Mexico and is also a leading company in piping, valves, fittings and accessories in carbon steel, stainless steel and other specialty alloys
Since being founded in 1932, LAVISA, headquartered in Mexico City, has become a world class company offering materials, consumables and services related to the Oil & Gas industry.
Steel piping, gaskets, fasteners, fittings and joints are sent everyday to every destination. We offer technical assistance, locations, procuring, storage, guaranteed quality, transport logistics as well as tested and certified products. LAVISA can also obtain products certified under global standards (such
as ABS), which comply with the required regulations for certified projects.
Across nine decades, LAVISA has expanded its operations in Mexico, currently working in six locations: Mexico, Queretaro, Guadalajara, Tampico, Coatzacoalcos and Villahermosa.
FROM LAVISA’S CEO:
There is pride and honor in directing LAVISA, a true legend as the first company specialized in flow control in Mexico.
¿Quiénes
Somos?
“Priority number one has been to become the best in our field, by providing professional, reliable service and only the best products”
- Alfredo García, CEO for LAVISA
Since my arrival as CEO for the company, priority number one has been to become the best in our field, by providing professional, reliable service and only the best products. LAVISA is the leading pipe, valve and fittings distributor nationwide. Our company -created in 1932-, has been supplying products and services
to the Petrochemical, Oil & Gas, Pharmaceutical and Energy Generation industries, among others. With a 90-year experience, LAVISA is now the most important Mexican company in our field, and also as a member of Allied Group, we now can offer the best quality materials at competitive prices directly from our
manufacturers around the world. Along with the largest inventories in the country, we also have the most experienced and dedicated team to service the Mexican industry with the degree of reliability and professionalism that has distinguished us in our 90-year history.
Alfredo García August 2022 CEO and partner
Unique experiences join luxury and excellence in service
Important investments result in expansion and more joy from what TAFER Hotels & Resorts already has to offer in Mexico’s most beautiful and sought-after beach destinations
FProduced by Jassen Pintado
Written by Mateo Rafael Tablado
Creative Direction Omar Rodríguez
Interviewees
Susana Ramírez, Corporate Director of Sales and Marketing; and Sasa Milojevic, COO for TAFER Hotels & Resorts
or more than four decades, TAFER Hotels & Resorts has operated different properties within Mexico’s most important beach destinations. TAFER operates hotel, residence and vacation club modalities in Los Cabos, Cancun, Puerto Vallarta and even select, exclusive places in their vicinity, offering different environments to be enjoyed as a family vacation, a romantic getaway or for any other purpose involving longer stays.
“All of our resorts offer romantic getaways, spectacular and spacious luxury suites and residences, and many more in the best beach destinations in Mexico,” commented Susana Ramírez, Corporate Director of Sales and Marketing for TAFER Hotels & Resorts.
OPENING TO THE JOY AND POSSIBILITIES OF TAFER LIFE
The concept of TAFER Life is a series of experiences available for guests. These are more than a gamechanger, providing different activities that surpass any other regular stay somewhere else.
Wellness becomes one along with luxury, aesthetics and astonishing views
TAFER Life is supported by five main pillars:
• The Art of Living. Becoming present to enjoy the moment with family and friends. Fun activities for everyone, no matter the age. Feeling welcome, at home, embraced by Mexican hospitality at its finest.
Customization for guests providing them what they want to enjoy, when they want it, provided by TAFER’s experienced staff.
• Love Affair. The bliss of romance in every corner, sharing sublime moments with that special someone. Beauty in every view around
• Tastebuds. Culinary/gourmet experiences in and off-restaurants, with dishes boasting delicious flavors from the innovative farm-to-table cuisine of TAFER’s in-house and guest chefs. Being the setting of unforgettable events and celebrations in spectacular fashion
• Blue and Beyond. TAFER Life is about discovery by experiencing Mexico’s people and culture as well as its seascapes. The Pacific Ocean, the astonishing Caribbean Sea and the Sea of Cortés are the setting for unique aquatic adventures as well as other locations provide opportunities to explore coastal jungles, deserts and mountains.
facilities and wellness programs for every level and style. Relaxing environments in unique locations offering exclusive pampering treatments for TAFER properties’ guests.
“TAFER Life is about providing guests with extraordinary experiences while staying at any of the group’s natural landscapes within TAFER’s destinations.
• Wellness. World-class fitness
TAFER Life offers experiences like birdwatching, hiking trails, in-suite tastings with private chefs, kayak rides in reserves, scheduled movie nights in a big screen with the sea as the background, scuba diving, snorkeling and yoga classes among many other activities. The difference is that guests can opt to take part in these activities for free, instead of having to pay for them, as is the case when staying elsewhere.
All our resorts offer romantic getaways, spectacular and spacious luxury suites and residences in the best beach destinations in Mexico
- Susana Ramírez, Corporate Director of Sales and Marketing for TAFER Hotels & Resorts
rooms and living spaces, located throughout each property’s most coveted top floors.
EXPERIENCING TAFER LIFE, BUT LONGER: TAFER RESIDENCES
All of the experiences available from TAFER Life are enhanced by TAFER Residences. Residences’ Ultimate Comfort program comprises premier two-, three-, and four-bedroom oceanfront suites and lofts boasting intriguing design, well-appointed guest
• In-Suite experiences such as astonishing resorts. It’s everything you want for your Mexico beach vacation to be in one place. This is TAFER Life!” remarked Sasa Milojevic, COO for TAFER Hotels & Resorts.
TAFER Residences is available in every TAFER resort and includes:
• In-suite premium bar
• Butler Service
• Premium wi-fi
• Premium welcome amenities
• Pillow menu
• Aromatherapy menu
• In-Suite breakfast
• In-Suite dinner with a private chef
Hotel Mousai opened its South Tower and it’s expanding in Vallarta, and Hotel Mousai Cancun is currently under construction
Mixology Class, Beer Tasting, Wine Tasting, Tequila Tasting
HOTEL MOUSAI: UNIQUE, SENSUOUS ATMOSPHERE
Puerto Vallarta is host to Hotel Mousai, which blends all the elements to take designer hotels to the next level for guests 16 and over.
Hotel Mousai’s comfort and aesthetics fusion elements to create the property’s personality through every corner.
The South Tower recently opened with 72 suites, increasing Hotel
Mousai’s inventory to 145. The South Tower suites have king-size beds and connecting doors to create twobedroom suites for larger groups.
Mousai corner suites’ terraces offer astonishing views of the ocean or the jungle. Ultra suites on top floors also offer amenities such as: butler service, free access to the spa’s hydrotherapy circuit, as well as pillow and aromatherapy menu. The South Tower also includes a brand-new gym with all the latest fitness machines, weights, a yoga room, showers, lockers, and, of course, spectacular jungle views.
Garza Blanca - Cancun
TAFER Hotels & Resorts
is poised to become one of the largest and strongest luxury hotel groups in Mexico
- Sasa Milojevic,
COO for TAFER Hotels & Resorts
There’s elegance in every corner of TAFER’s Garza Blanca and Mousai hotels, making every stay something to remember
Besides the South Tower, Hotel
Mousai recently opened three new haute cuisine restaurants: DAO
Contemporary Chinese Cuisine, NOI Italian restaurant, and The Rooftop restaurant and bar, which offers stunning 360° views of Banderas Bay.
“Each suite exudes creativity
Mousai-style, and the suites in the new tower are debuting with a fresh new look”, Ramírez commented.
AN ENTICING FUTURE FROM
TAFER
Upcoming years will not only see TAFER Hotels & Resorts delivering excellent service in the dreamy
will include an array of new projects, including the expansion of Hotel Mousai and the creation of Echoes, a top luxury adults-only hotel. Also in the works: the introduction of the modern, ultra-luxury condo-hotel Lemuria Hotel & Residences as well as new restaurants to be found at atmospheres created along its properties, but also very busy with planned investments over $240 million for expansion purposes, duplicating room total to 8,000 and creating more than 6,000 jobs.
• A new 1,927-acre development is underway in Puerto Vallarta, which
“TAFER Life is about providing guests with extraordinary experiences while staying at any of the group’s resorts. Everything for your beach vacation. This is TAFER Life!”
- Sasa Milojevic, COO for TAFER Hotels & Resorts
TierraLuna Gardens, an amazing shopping and entertainment park with nine boutiques, deli, carousel, a forum for cultural events, bars, an outdoor playground for kids and outdoor seating area.
Other projects in the pipeline include the development of Hotel Mousai Cancun, Lemuria Hotel & Residences
Cancun, Garza Blanca Resort & Spa Riviera Maya, and Hotel Mousai Riviera Maya.
“Over the next five years, TAFER Hotels & Resorts is poised to become one of the largest and strongest luxury hotel groups in Mexico,” finalized Sasa Milojevic, COO for TAFER Hotels & Resorts.
At Lidergas we provide a different energy
We commercialize propane gas in bulk gas tanks and cylinders for industries, agriculture and families. Every customer that needs to generate combustion or heat is important to us. We provide a different energy.
