Black Bamboo Enterprises S.A. | BBR - Brochure

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Black Bamboo Enterprises consistently improves its production and expands its market globally, factors contributing to continue being a successful benchmark among Argentine meat producers

Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviewee Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A. Translated by Flávia Brancato


Black Bamboo Enterprises S.A.

T

he south of the

Global Group, one of the most

Santa Fe province,

important food companies in Brazil

in Argentina, is one

until it was acquired in mid-2016 by

of the country’s

a consortium based in China and

areas where the

managed to increase a traditionally

best cattle for meat

good production, supported by the

consumption are

high quality of its product.

raised, and the small town of Hughes

“Today we are owned by a Chinese

- of just 5,000 inhabitants - is home to

group, with this group we have greatly

one of the most important company

improved the export performance

exporting this food variety.

and volume,” said Luis María Medina,

Black Bamboo Enterprises S.A. is the name that since 2016 has been one of the most important

4

Food

Business Development Officer of Black Bamboo Enterprises S.A. Luis María Medina studied

meatpackers in Argentina at the

veterinary medicine at the National

export level. The historic plant,

University of Rosario and he is

which has been operating for over

also a senior technician in the food

60 years, changed ownership several

industry, graduated from the National

times, from Argentinean livestock

Technological University. He also

producers to being owned by a

holds a certificate in beef production

company of British origin in 2004,

and has more than 30 years of

whose optimization enabled the

experience in the food industry, being

plant to reach the BRC (British Retail

specialized in beef cattle. In addition

Consortium) standard. In 2007, the

to his outstanding work in the Hughes

company became part of the Marfrig

meatpacker, Medina also worked

May 2021


Food

Black Bamboo Enterprises S.A.

La nueva marca de un frigorífico histórico

for the former Compañía Elaboradora

PRESENCE IN GLOBAL

de Productos Alimenticios de Argentina

AND DOMESTIC MARKETS

(CEPA), in the same industry, and later on

Meatex and Hughes are brands that,

for Quickfood and Marfrig, before Black

in different presentations, stand for the

Bamboo became property of a Chinese

company around the world. Black Bamboo

consortium

Enterprises has all the authorizations and

“I have experienced all areas, I know the

sanitary, food and commercial certifications

company’s entire operation from all angles”,

from Argentina’s authorities, and it stands

said the executive.

out for exporting these meat products --

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Food

Black Bamboo Enterprises S.A.

“With this group we have greatly improved

- Luis María Medina, Business Development Officer of Black

the export performance and volume”

Bamboo Enterprises S.A.

considered among the best in the world -- to Brazil, China, Israel, the

and country. “Our main business fluctuates

United States and Europe, in addition

between China and Israel in volume

to the countries bordering Argentina,

and revenue. There are people who

among others.

improve their purchasing power and

Reaching so many markets implies

the first thing they want is to eat

challenges that go beyond the

better, and to do this, red meat protein

preparation of a high-quality product,

is the most valued of them all”, said

originated from animals with an

Medina, who added that efforts by the

excellent diet and that have undergone company have more than doubled the

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special care, and also requires

production capacity, increasing annual

compliance with a series of standards

revenue from US$40 million to US$

and certifications in each region

130 million.

May 2021


Black Bamboo Enterprises S.A.

Food

The company holds the most demanding cer tif ications both in the domestic ma r ket and fo r expo r t to Ch i na, Eu rope, I s rael and other countr ies

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Follow us at:

0800 666 54337

11 6120 2282


Supplier Profile

N u m b e r o f E m p l o ye e s : 40

Recent Projects: 1. D e ve l o p m e n t a n d i m p l e m e n t a t i o n o f a c o m p r e h e n s i ve f i r e n e t w o r k . 2 . E x p a n s i o n o f p r o d u c t s t o r a g e c a p a c i t y, quadrupling the previously existing one. 3. Incorporation of the fractionation and commercialization of Butane Gas, with a strong commercial impact on our arrival at home user s. 4. Automation of the product fractionation process. 5 . I n c r e a s e i n t h e f l e e t o f o w n t r u c k s , t o m a ke supply and distribution logistics more efficient. 6 . A m b i t i o u s i n ve s t m e n t p l a n t o expand our packaging park.

President: M a r i s a Pa c i n i We b p a g e : h t t p: // l i d e r g a s .c o m . a r


Food

Black Bamboo Enterprises S.A.

RESOURCES TO OPTIMIZE OPERATIONS Increases in Black Bamboo

SUPPLIERS: PROVEN QUALITIES Black Bamboo chooses suppliers and strategic partners based on the

Enterprises’ production and, therefore, key requirements of quality of product in revenue are the consequences of and services. investments in certain activities. In 2019, the company invested

The same spirit of service and communication is reflected in the

in a rotating restraint box with Kosher

companies that collaborate with

specifications, which contributes

Black Bamboo, keeping the senior

to beef exports to Israel’s market.

management’s channels open,

Two packaging warehouses were

thus making collaboration and

also built and equipped for the

transactions easier.

company’s products. Management-wise, operations are

MORE THAN A LINK supported by a SAP system, and there WITH THE COMMUNITY, A LANDMARK IN TOWN is a SAP module for specific tasks The meat processing plant has such as management, foreign trade, maintenance, human resources, and

established ties with the community

others. Other software used in Black

for quite some time, leading to

Bamboo’s activities is BeefTrazz,

constant contact with institutions such

useful for full meat traceability.

as the city council, local hospitals,

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Food

Supplier Profile

the police force and other entities. In addition to these links, Black Bamboo Enterprises employs 600 workers directly and another 150 indirectly, making it not only the most important source of employment in Hughes, but

N u m b e r o f E m p l o ye e s : 16 . 5 0 0

also in the area south of Santa Fe. Black Bamboo offers good salaries,

Ye a r E s t a b l i s h e d 19 5 7

performance bonuses - which have obviously broken records in recent years

Industr y: Packaging industr y

Main Ser vices: Packaging solutions, equipment, ser vices and automation to provide protection for supplies and food

Recent Projects: Sustainability commitment 2025: • I n ve s t m e n t i n i n n o v a t i o n : D e s i g n a n d d e ve l o p p a c k a g i n g s o l u t i o n s t o b e 10 0% r e c y c l a b l e o r r e u s a b l e . • E l i m i n a t e p l a s t i c w a s t e : A c h i e ve a n a m b i t i o u s t a r g e t o f 5 0% a ve r a g e r e c y c l e d content in all packaging solutions, of which 6 0% i s p o s t- c o n s u m e r r e c y c l e d c o n t e n t . • Collaborate for Change: Lead collaborations with par tner s around the world to increase recycling and reuse rates.

President & CEO: Te d D o h e ny

- and other fringe benefits, including an employee dining room with excellent quality options, as well as significant discounts at the butcher shop recently opened by the company to the public at large. The company also has a trade school open each year to new students, where they learn all the tasks and activities carried out in the meatpacker, such as slaughtering, all about meat cuts and food handling, among others. “For the city’s people, to work at the meatpacker is a good job opportunity. People have the possibility of not

We b p a g e : w w w. s e a l e d a i r.c o m

migrating. If I didn’t have this place to work, I would have to migrate to another

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Black Bamboo Enterprises S.A.

Food

part of the country”,

Enterprises’ work, both within

explained the executive.

the company and with the industry’s environment.

FUTURE PLANS, THE ROAD TO A GREEN OPERATION AND NEW MARKETS The next few years raise good expectations for Black Bamboo

There are people who improve their purchasing power and want to eat better, and red meat

protein is the most valued of them all - Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

14

May 2021

On the one hand, it is moving towards a more environmentally friendly operation by converting all gastric material from cattle into compost, taking steps towards


Food

Black Bamboo Enterprises S.A.

achieving zero environmental impact. Another project already started is

start-up of a plant purchased a few years ago in Vivoratá, a town near the

the construction of a carton freezer,

city of Mar del Plata, in the province

a dynamic freezing tunnel to provide

of Buenos Aires. The reopening of this

high cold capacity to the plant.

plant implies work not only with cattle,

Expanding its operations through the Argentine territory, the company acquired and is already working on the

but also with pigs, pork meat has high demand in the Eastern market. And to expand Black Bamboo’s

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Black Bamboo Enterprises S.A.

The Meatex and Hughes brands, in thei r dif ferent cuts, are benchmarks in the national and inter national beef ma r kets

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May 2021

Food


Food

Black Bamboo Enterprises S.A.

FOUNDED: coverage in new markets, work is being performed to enter the United States market, a plan whose strategy requires certified quality cuts, such as the black angus. “Argentina is having a very good development regarding the meat

1968 2016 AS BLACK BAMBOO ENTERPRISES S.A.

INDUSTRY:

FOOD CATTLE PRODUCTION

industry, it has a very important future. Argentine meat is a trademark in the world. There is a great demand for beef, the entire Argentine industry is expecting to achieve even a better

WEBPAGE: www.bbe-sa.com.ar

FOLLOW US AT:

performance”, concluded Luis María Medina, Business Development Officer of Black Bamboo Enterprises S.A.

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