Banco ADEMI | BBR - Brochure

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A bank providing resources within the reach of Dominicans Produced by Jassen Pintado Creative Direction Omar Rodríguez Interviewee Ben Domínguez, CTO for Banco ADEMI

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Issue #31


Financial

Banco ADEMI

Banco ADEMI’s Digital Transformation puts together an array of resources able to fulfill the purpose of offering credit along with other financial products and services to Dominicans. Ben Domínguez, CTO for Banco ADEMI, shared details with us about this process and its achievements

WOULD YOU BRIEFLY SHARE WITH US SOME DETAILS ABOUT BANCO ADEMI? The Association for the Development of Micro-enterprises, Inc. (ADEMI), a private, non-profit institution, began operations on April 1st, 1983 in the most vulnerable sectors of the city of Santo Domingo with the main purpose of creating employment through financial assistance for micro- and medium-sized enterprises.

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Banco ADEMI

Financial

In 1997, the Monetary Board

as the largest bank in the country

authorized the entity to become Banco

servicing micro-, small and medium-

de Desarrollo ADEMI, S.A. (ADEMI

sized enterprises.

Development Bank), led by its founding

After operating for 40 years,

president, don Camilo Lluberes

a workforce of more than 1,500

Henríquez, starting operations in 1998.

collaborators and a portfolio

As part of its transformation process, consisting of more than 300,000 in 2005 it was authorized by the

customers, the bank has strengthened

Monetary Board to become a savings

its value proposition through 74

and credit bank.

locations countrywide, creating

Since May 2013, the bank is

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a close relationship with Dominicans,

authorized to offer every product and

and catering to their needs along

service that multiple services banks

their journey to be included into

in the Dominican Republic provide.

the financial system.

Along the years, Banco Múltiple

From its beginnings, Banco ADEMI

ADEMI, S.A. (ADEMI Multiple Bank)

has relied on the support of institutions

has been in a solid position in the

such as the European Investment

microfinance segment as a financial

Bank, the Inter-American Development

entity able to maintain constant

Bank, as well as the Dominican

innovation in its product and services

private sector.

offer, adapting them to its customers’

The bank has more than $323

needs. The wide experience of its main

billion in assets, a deposit portfolio

stockholders along with its operational

of almost $275 billion and a credit

model has allowed its consolidation

portfolio of $244 billion, and the

Issue #31


Financial

Banco ADEMI

BANCO ADEMI HAS RELIED ON THE SUPPORT OF INSTITUTIONS SUCH AS THE EIB, THE IDB, AS WELL AS THE DOMINICAN PRIVATE SECTOR - Ben Domínguez, CTO for Banco ADEMI

average amount of loans among customers is around $1,500. This financial entity also stands out as a top reference in the financial market in Dominican Republic: • 19.93 percent solvency index, for 2nd place • 5.03 percent ROI, for 1st place • 25.63 percent ROE, for 5th place

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Banco ADEMI

Financial

WHICH FINANCIAL PRODUCTS

and Factoring

AND SERVICES DOES BANCO

• Credit Cards: Persons

ADEMI OFFER? WHICH SEGMENTS

and Business

COMPRISE THE BANK’S MAIN

• Savings Accounts: in Pesos

CUSTOMERS?

and U.S. dollars

In Banco ADEMI, we drive our clients

• Transaction Accounts

to the fulfillment of their goals and

• Certificates in Pesos and

contribute to their businesses’ growth

U.S. dollars

with help from financial products and

• Time Deposits

services catering to owners of micro-, small- and medium-sized enterprises

We also offer a wide array of

in industries such as manufacturing,

services such as:

commerce and services, even if an

• Bank insurance

entrepreneur isn’t formally registered

• Remittances

as a business or a natural entity yet.

• Foreign currency

Our portfolio consists of credit,

• Services/utilities payments

savings and investment products, such as:

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Issue #31

As part of our social impact strategy,

• Personal Loans: Purchases,

we provide loans from $90 to enable

Vehicles, Educational, Home

our customers’ access to working

Improvement and Mortgage

capital, cover their business’ needs

• SME Loans: Microcredit,

and achieve their growth plans. We

Commercial, Agricultural and

contribute to the agricultural industry

Clean Energy

by offering loans able to help farmers

• Credit Lines: Commercial

during their crop cycles.


Financial

Banco ADEMI

Also, our Housing Improvement program directly impacts Dominicans’ quality of life and micro-enterprise business owners, supporting them in the rebuilding and remodeling projects for home or business. On a different front, we reinforce our commitment and sustainability strategy via the ADEMI Foundation, by allocating funds to finance clean energy projects. WHAT WAS BANCO ADEMI LIKE BEFORE BEN DOMÍNGUEZ AND WHERE IS IT HEADING AFTER BEING NAMED CTO?

approach, aiming to service,

As I took over this role, I could detect

innovation and continual improvement

crucial points that had to be reinforced of tech processes, enabling us to in the Tech area, which possessed provide value to the operation and a rather operational approach rather

support the initiatives in our Digital

than a strategic one, with scarce

Transformation plan.

alignment toward best practices and agile methodologies. Our goal in this tenure is to develop a team with a strategic

This new approach and reorganization imply a great challenge which we take on with commitment and enthusiasm.

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Banco ADEMI

Financial

OUR GOAL IN THIS TENURE IS TO DEVELOP A TEAM WITH A STRATEGIC APPROACH, AIMING TO SERVICE, INNOVATION AND CONTINUAL IMPROVEMENT OF TECH PROCESSES - Ben Domínguez, CTO for Banco ADEMI

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Issue #31


Financial

Banco ADEMI

WHAT SETS APART BANCO ADEMI

has changed in our context, which

FROM THE COMPETITION? WHAT

has thrust us into an imminent Digital

MAKES CUSTOMERS CHOOSE

Transformation process.

BANCO ADEMI?

As a result of a clear understanding

Since 40 years ago, we have

of our environment, the firm decision

supported the entrepreneurial spirit

to create an Innovation Committee

and offered a hand to Dominican

was taken, this committee outlined

families, with a groundbreaking array

the patterns and led the way of our

of financial products for micro-,

new strategic plan with important

small- and medium-sized businesses,

innovation elements. Among the key

driving the economic development

guidelines in our new strategic plan,

and projects of the country’s most

Agile Governance emerges to prioritize

vulnerable population.

decisions guaranteeing that our efforts

The ADEMI family consists of

be carried out in a proper, coordinated

more than 1,500 collaborators

and timely manner. We have created

wearing their hearts on their sleeve

an express lane guaranteeing our

with the mission of transforming the

processes’ speed and results.

lives of Dominicans, one success

Our goal is to remain in the

story at a time.

leadership of microfinance development, contributing to our

WHICH ARE THE MAIN GOALS

customers’ growth through innovative,

CONSIDERED IN THE BANK’S

easy to access solutions that allow

DIGITAL TRANSFORMATION

them to choose products and services

AND INNOVATION PLANS?

through the best digital channels.

We’ve perceived the way the game

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Banco ADEMI

Financial

IN WHAT MEASURE HAVE

implemented in the institution. The

YOU SET FIXED OR CONTINUAL

plan’s main points are aimed toward

OBJECTIVES WITHIN THIS DIGITAL

customers, efficiency, operational and

TRANSFORMATION AND WHICH

technological abilities, and talent.

GOALS HAVE BEEN SET TO

With this plan we are looking to

BE ACHIEVED DURING A

transform ourselves without resigning

DETERMINED PERIOD?

to our essence and mission, to

Digital Transformation is a continual

become digitized without leaving

process. We engaged in a never-

behind those with less advantages,

ending journey, we will continue to

to get rid of paperwork and find

transform ourselves to achieve higher

our path to becoming an agile

efficiency levels in the quest to offer

organization designed toward

the best experience.

innovation, and be able to find and develop the required talent.

WHICH SHORT-, MID- AND/OR LONG-TERM PLANS FROM

year to develop tech abilities, the

BANCO ADEMI WOULD YOU

innovations we’ll be deploying and the

SHARE WITH US?

talent’s adaptability.

Towards the end of 2021 we

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Twenty twenty-two was a key

In the same way, with the purpose

developed the new strategic plan

of becoming our customers’ main

with 2024 in sight, which establishes

partner, we’ve offered them a wide

the essential guidelines being

array of channels to simplify their

Issue #31


Financial

Banco ADEMI

day-to-day operations, with the

optimizing quality and efficiency

ADEMI app and ADEMI Online

indexes. I’ve taken part in bank

digital platforms among them,

merging and been a key element

with a 70 percent enrollment rate

in projects engaging in processes

and 29 percent transaction rate,

and systems reengineering, core

compared to 2021.

deployments for banking, credit cards, PeopleSoft ERP, BPM,

WOULD YOU SHARE A FEW FACTS

and new location operations model,

ABOUT YOUR CAREER IN RESPECT

among others.

TO YOUR EDUCATION, WORK EXPERIENCE AND AWARDS, AS WELL AS OTHER ACCOLADES? My higher education started by enrolling into Information Systems Engineering. Afterwards I earned an MBA from UQAM (University of Quebec in Montreal). I possess more than 25-year experience in finance, specifically in the Tech and Operations areas. In

FOUNDED: 1983 INDUSTRY: Financial CONTACT: bancoademi.com.do bedominguez@bancoademi.com.do

my career, I’ve led multidisciplinary teams into achieving strategic goals,

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bancoademi.com.do

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