Sms marketing vs social media which is better for business

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SMS MARKETING VS. SOCIAL MEDIA: WHICH IS BETTER FOR BUSINESS?

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SMS marketing came into being much before social media marketing, and even today it holds a good position as an effective means of marketing.

Although more and more people are turning towards the social media sites like Facebook, Twitter, Snapchat and others, the efficacy and the ease of using SMS marketing vs. social media are much better even today.

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LET US LOOK AT THE AUDIENCE REACH 93% of adults in the UK alone own mobile phones and regularly check their text messages. if you look at the statistics defined by Shopify then 98% of text messages are checked within 3 minutes, and the average click-through rate is 36%.

On the other hand, a Facebook post has an average reach of about 2%, and only about 11% readers engage with that post. At the same time, there are about 100 million active users on Twitter, but only 29% of the posts on Twitter are read.

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THERE IS EASE OF ENTRY IN SMS MARKETING If you compare SMS vs. social media, then you will realize that the learning curve of social media is very steep. It takes a long time to understand the algorithms of Facebook and other social sites, and they keep changing at a rapid rate. This makes it difficult to keep up with the social media marketing. The investment required in building up a social media presence is also considerably larger.

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THERE IS EASE OF ENTRY IN SMS MARKETING On the other hand, you don’t require this type of commitment. With both long-term and brief campaigns, you can easily appeal to the psyche of your target audience without the need to consistently engage them in a conversation like you need to do with social media

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LET US LOOK AT THE DEGREE OF ENGAGEMENT Another comparison between SMS marketing and social media is that the potential of SMS is much more than social media due to the massive number of mobile phone users across the world.

Smartphone users usually check their phones more than 150 times a day, and 86% of the mobile phone users check their phone within one hour of waking up

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LET US LOOK AT THE DEGREE OF ENGAGEMENT On the other hand, if you look at social media, about 46% of Twitter account holders check their account once a day and the usual average time that a user spends on Facebook is 20 minutes. Hence, if you compare the degree of engagement, the advantages of SMS marketing become obvious. You can read in-depth about marketing statistics quoted above on HubSpot.

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CONVERSION RATES According to Shopify, the highest conversion rate among all social ecommerce traffic is held by Facebook at 1.85%.

On the other hand, the conversion rate with the help of SMS marketing best practices has reached approximately 23%.

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CONVERSION RATES These promotional text messages include in them a strong call to action which motivates the target customers to get up and place an order immediately.

All said and done, text messaging services for businesses wins hands down when compared to social media marketing.

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CONVERSION RATES Not only is it more cost-effective compared to social media marketing, but the result of motivating the target customer to take action is also more effective with SMS marketing.

People are more likely to read text messages than they are to read promotional messages on social media sites. This is the reason that a majority of businesses still rely on SMS marketing compared to the much-hyped social media marketing to grow their businesses.

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