L O S
A N G E L E S
A P R I L
2 1
–
2 0 1 5
M A Y
3
ABOUT BRITWEEK BritWeek is a non-‐profit organiza2on, started in Los Angeles in 2007 by Nigel Lythgoe and the then Consul General Bob Peirce, to highlight the crea2ve fusion between the United Kingdom and the US. Every spring BritWeek hosts a program of events that promotes Bri2sh crea2vity, innova2on and excellence across mul2ple categories including, film & television, music, art, fashion, design, retail, sport, philanthropy, business, and more. Along with BritWeek Los Angeles, BritWeek has launched programs in Orange County, San Francisco, and Miami. BritWeek's philanthropic contribu2ons have included fundraising for Malaria No More, Save the Children, LA’s BEST, Children’s Hospital Los Angeles, Big Brothers Big Sisters, and programs promo2ng children’s sports, children's literacy and interna2onal professional internships.
THE BRITWEEK AUDIENCE “A who’s who of industry power brokers joined international luminaries” – Los Angeles Times BritWeek events aVract an interna2onal, affluent crowd of celebri2es, dignitaries, and professionals. Examples of those involved in the past: Prime Minister Tony Blair, Sir Richard Branson, David and Victoria Beckham, Maria Shriver, Helen Mirren, Morgan Freeman, Dame Judi Dench, Mayor Boris Johnson, Naomi Campbell, Simon Cowell, Eric Idle, John Cleese, Kathy Griffin, Nigel Lythgoe, Cat Deeley, Ryan Seacrest, Bruno Tonioli, Sharon Osbourne, Russell Brand, Tracey Ullman, Kenneth Branagh, Sir Ben Kingsley, Ian McShane, Minnie Driver, Michael Sheen, Mayor Antonio Villaraigosa, Simon Fuller, Stephen Fry, Kelly Osbourne, Billy Connolly, Vinnie Jones, Heidi Klum, Seal, Louise Roe, Gareth Neame, and many more.
BRITWEEK OVERVIEW
450 Million+ Media Impressions
In 2014, BritWeek received substan2al coverage in the UK and US in print, radio, television, and online. Most notably, BritWeek was featured on ABC, E!, ITV, LA Times, BBC America, Yahoo, The Times of London, Daily Mail, and more.
Over 60 Partners & Sponsors Some of the featured 2014 sponsors and partners, who u2lized BritWeek to build awareness and sales, included Jaguar, Boots, The Times of London, Virgin Atlan2c, BBC Worldwide Produc2ons, MINI, Aston Mar2n, and many more.
41 Events
Events focused on art, architecture, music, culinary, theatre, business and more, the
BritWeek program is rich and diverse. In 2014, BritWeek boasted 41 events in two weeks.
$1,600,000
The amount of money BritWeek has raised for various chari2es since its incep2on.
Beneficiaries have included Malaria no More, Save the Children, LA’s BEST and many more.
Over 115,000 The number of people that came to the many BritWeek 2014 events – from our signature red carpet events to our public fes2vals.
SIGNATURE BRITWEEK EVENTS
BRITWEEK RED CARPET LAUNCH
RED CARPET LAUNCH April 21, 2014 BritWeek’s exci2ng Red Carpet Launch party kicks off the BritWeek Los Angeles program a n d a V r a c t s h u n d r e d s o f celebri2es, VIPs, poli2cians and dignitaries. The red carpet ensures photos of the stars are blasted all a r o u n d t h e g l o b e , h i e n g computers and newsstands within hours. In 2014 BritWeek received over 450 million media impressions, with the Launch Party receiving close to half of these impressions. The event was featured in The Times of London, Tatler, E! News, FOX, Daily Mail Online and many more.
RED CARPET LAUNCH April 21, 2014
Who a@ends? The BritWeek Red Carpet launch Party is aVended by 375 + invite-‐only VIPs, celebri2es, dignitaries, high-‐net worth individuals and more. Sponsorship This event provides the perfect plajorm for any brand looking to reach an exclusive, high-‐net worth group of aVendees. Sponsorship opportuni2es range from promo2onal items in gik bags, brand ac2va2on within the event to a corporate logo on the red carpet Step & Repeat. Prices range from: $5,000 -‐ $50,000
BRITWEEK UKTI BUSINESS INNOVATION AWARDS
BRITWEEK UKTI BUSINESS INNOVATION AWARDS April 23, 2015
The BritWeek UKTI Business Innova2on Awards is a compe22on for UK & California companies. The event recognizes and highlights innova2ve companies in Technology, Social Impact, Design, & Business Services An audience of 250 investors, entrepreneurs, business leaders, and press gathers at the pres2gious Four Seasons Hotel for an evening of business networking where the winners are announced. Companies in aVendance are all interested and engaged in the US/UK business rela2onship. Every year, this event ! includes a dis2nguished keynote speaker (past speakers have included Sir Ken Robinson, Andy Bird, and others) and a special Crea2ve Fusion Award, recognizing a talented individual whose business success has impacted their industry (previously honored Simon Cowell & Paul Oakenfold)
BRITWEEK UKTI BUSINESS INNOVATION AWARDS April 23, 2015
Check out the video highlights from the 2014 event HERE! 2014 Winners included: HEADSPACE (social impact), Industrial Light & Magic (technology), Innovate Product Design (business services), and Cubic Transporta2on Systems and Alexander Purcell Rodrigues (2ed for product design) A dis2nguished group of business leaders judges this compe22on, including:
SIR KEN ROBINSON Renowned Expert on Crea2vity
ANDY BIRD Chairman, Disney Interna2onal
IAN CALLUM Design Director, Jaguar
BRITWEEK UKTI BUSINESS INNOVATION AWARDS April 23, 2015 Who a@ends? Op2on 2: $10,000 The Business Innova2on Awards dinner and recep2on All the benefits of Op2on 1 plus: A branded aVracts an audience of 250 industry leaders, display area within the Business Innova2on Award investors, CEOs and company directors, as well as the recep2on, Viking Cruises integra2on into a Awards’ esteemed judges and finalists. sponsor video show at the event (which BritWeek Previous aVendees include: Simon Fuller -‐ Founder will create), invita2on for Viking Cruises team and CEO of XIX Entertainment, Gretchen Libby – member(s) to aVend the Business Innova2on Senior Business Developer at Industrial Light and Awards Alumni networking event in October or Magic, Simon Bradley – Vice President of Marke2ng November, tbc. Virgin Atlan2c , Dearbhla MacFadden – Director of Marke2ng The Edwardian Group. Op2on 3: $15,000 Sponsorship Packages: All the benefits of Op2on 1 & 2 plus: Viking Cruises representa2ve to have a speaking slot on Op2on 1: $5,000 stage (i.e. to present an award), included on press releases and media alerts for this event, 2ckets to One Premier Table (10 2ckets) at the Awards Dinner, the exclusive Red Carpet BritWeek Launch on Viking Cruises promo2onal item and marke2ng April 21 and 2ckets to another exclusive BritWeek materials included in gik bags, recogni2on in the event, tbc. welcome remarks, full-‐page ad in the Innova2on Awards program, Viking Cruises logo on BritWeek website, sponsor boards, newsleVers and more.
BRITWEEK AT THE GROVE
BRITWEEK AT THE GROVE May 2, 2015
BritWeek will take over one of the most high-‐ traffic retail and restaurant des2na2ons in Los Angeles over a weekend. Bringing in over 50,000 visitors daily, The Grove boasts exclusive valet and concierge services and upscale retail des2na2ons like Nordstrom, Barney’s, MAC, and Anthropologie, as well as a number of restaurants and aVrac2ons. BritWeek will celebrate all things Bri2sh at The Grove with an exci2ng program of stage performances and engaging brand ac2va2ons.
BRITWEEK AT THE GROVE – THE GROVE STATS
BRITWEEK AT THE GROVE During this day-‐long fes2val, a BritWeek Stage will play host to a number of exci2ng performances. The Viking Cruises logo could be integrated into the stage back-‐ drop for all events, and Viking Cruises brand representa2ves could aVend/ interact with visitors and make speeches on stage and/or introduce some of the biggest headliners. BritWeek will hold exci2ng musical performances, showcasing excep2onal Bri2sh talent. BritWeek has a successful history of showcasing both classic Bri2sh rock concerts and emerging ar2sts for huge crowds. Other stage elements could include fashion shows, product previews, meet-‐and-‐greets with celebri2es, book signings, live street art, dance, theatre and more. BritWeek is looking for up to 4 Premier Sponsors for this unique event. Sponsorship opportuniNes range from $25,000 -‐ $50,000.
FILM AND TV SUMMIT (Date tbc)
The BritWeek Film and TV Summit is a daylong, premier business event for UK and US Industry heavyweights held at a luxury Los Angeles hotel. Industry leaders explore a range of topics and discuss new innova2ons, direc2ons and opportuni2es in film and television. The Film and TV Summit features 4-‐5 panels throughout the day and culminates in a Keynote. Previous panelists and keynotes include: Helen Mirren, Sir Ben Kingsley, Kenneth Branagh, Taylor Hackford (President of Directors Guild of America), Gareth Neame (Downton Abbey Execu2ve Producer), Jane Tranter (Head of BBC Worldwide Produc2ons) and many more.
FILM AND TV SUMMIT
Who a@ends? (Date tbc) Over 200 film and television execu2ves. Previous aVendees have included approximately 50% senior level industry professionals (CEOs, SVPs, Producers and Execu2ve Producers) and the other 50% have included other industrial professionals (Marke2ng Directors, Editors, Finance Professionals and film and TV talent. Sponsorship The range of sponsorship benefits could include Viking Cruises logo on Step & Repeat at The Film and TV Summit, Viking Cruises logo on all event banners and signs, opportunity for Viking Cruises to show a 60-‐120 minute promo2onal video, 10 2ckets for Viking Cruises to aVend the event, full page ad in the program, promo2onal item in gik bags, men2oned in the welcome remarks. Prices range from $5,000 to $25,000.
OTHER BRITWEEK EVENTS
OTHER BRITWEEK EVENTS Every year, BritWeek hosts an exci2ng program of events, from fashion & retail, art & architecture, food & drink, music, business, and more. Our 2014 program had more than 40 events.
BRITWEEK PROMOTION
BRITWEEK MAP
!
The BritWeek Map is circulated all over the city and a great way to adver2se your business to a wide audience. Over 150,000 maps are distributed throughout Los Angeles, including through the LA Times, Bri2sh retailers, hotels, & restaurants, BritWeek events, and BritWeek partners. Our map lists Bri2sh businesses around the city, the BritWeek program, exci2ng Bri2sh content, and adver2sements. Contact us to receive a copy of our 2014 map.
BRITWEEK MAGAZINE The BritWeek Magazine is a 36-‐page glossy magazine that brings the BritWeek program to life! It features exci2ng interviews with Bri2sh celebri2es, musicians, and business leaders; ar2cles on major trends within interior design, beauty, and fashion; and informa2on on the full BritWeek program of events! Over 3500 magazines are distributed all over BritWeek events and through BritWeek partners, Bri2sh hotels, retailers, and restaurants, and more! Contact us to receive a copy of the 2014 magazine.
!
SPONSORSHIP
EXAMPLES OF SPONSOR ACTIVATION AT BRITWEEK EVENTS
!
!
BRITWEEK SPONSORSHIP OVERVIEW There are many ways to elevate your brand through a BritWeek partnership. From a full program sponsorship to individual event opportuni2es, our most produc2ve partnerships have originated from iden2fying our mutual goals and personalizing the right program for your brand. Some examples of possible sponsorship benefits include:
• Personalized Brand Integra2on with celebri2es and VIP guests at our events • Access to influencers based in LA, par2cularly high net worth individuals in entertainment, business, the arts, food, music, fashion, and more • Tickets to our events for your company execu2ves and guests • Branding on associated marke2ng materials -‐ BritWeek is promoted everywhere in Los Angeles throughout April from the street banners on Wilshire Boulevard to the pages of the Los Angeles Times magazine. • Brand logo on event materials, red carpet step and repeat, BritWeek website, and more! • Brand associa2on through remarkable press coverage: Half a billion media impressions in 2014! • Cause marke2ng associa2on -‐ BritWeek is a 501(C)3 non-‐profit organiza2on. • Huge public awareness and outreach through our community events and adver2sing opportuni2es
CONTACT BRITWEEK
FOR MORE INFORMATION, PLEASE CONTACT: GEORGINA CHARLES DIRECTOR OF OPERATIONS GEORGINA@BRITWEEK.ORG (323) 706 6181