Muzik Identity Guidelines

M U Z I K I D E N T I T Y S TA N D A R D S G U I D E L I N E S

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CONTENTS BACKGROUND

BRAND ELEMENTS

Brand History

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Primary Colors

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Brand Promise

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Secondary Colors

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Image Style

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THE MARK Final Logo

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S TAT I O N E R Y & C O L L AT E R A L

Lock Up and Clear Zone

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Letterhead

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Secondary Logo

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Business Card

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Tertiary Logo

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Envelope

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Minimum Size

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Packaging

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Logo Misuse and Use

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Gift Cards

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Web Style Guide & Design

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Mobile Application

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Contact Information

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TYPOGRAPHY Primary Typeface

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Secondary Typeface

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BRAND HISTORY From the Founder & CEO, Jason Hardi

Founded in 2012, Muzik is a music technology company that creates

I was questioning everything.

a disruptive hardware and software platform for the connected world.

Music really is one of those things that does connect the world. I was listening to

I decided that I wanted to create a product

a song and I said, “Instead of taking the

that didn’t exist in in the world.

headphones off and handing it to my friend

Muzik has coined the term “smartware” and is pioneering the

so they can hear the song, why can’t I just

market segment with the introduction of its line of smart products.

I wanted to figure out what it was that

touch a button so that we can listen to it

Smartware is the space for wearable tech combining hardware and

people needed that they didn’t know they

together?”

software.

needed, and once they had it, they couldn’t imagine going backwards.

Powered by this intuitive software, Muzik allow users to unlock the power of the technology and connect to third-party applications.

At the beginning of this company, everyone thought it was impossible to create a smart

I wanted to create smart headphones.

headphone.

I got into designing when I was 10 years

Everybody thought I was insane.

old. I would look at products and try to figure out how to make them better. I would try to

I don’t really know what “no” means.

look at two different products and figure

“No” is not a possibility.

out how to combine them and it eventually just evolved.

My next step is to continue to creating products that change people’s lives.

The world is moving so quickly and tech-

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nology was created to make people’s lives

It really is just about always asking myself,

easier–to connect people.

“Have I thought of everything?”

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BRAND PROMISE Muzik is a smart technology company that connects cultures through inventive and innovative products that disrupts established technology and creates a completely new, game-changing industry.

It’s that time again.

We believe that the world is moving quickly, and technology was created to make our

When an idea and concept is set to change

lives easier.

how we live. The digital atmosphere we are a part of, one way or another, has one sole

Pioneering the new space coined, ‘smart-

purpose.

ware’, we as Muzik are making it our mission to re-define human connection

Connection—getting connected, being

through music.

connected, and staying connected.

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OUR CORE

DISRUPTIVE

PREMIUM

Muzik’s nature for creating products will

Muzik holds itself by this standard to ensure

change the way people live and connect.

the highest quality with its award-winning design for the consumer’s personal use.

CONNECTED Muzik’s mission is to link cultures thru their

PERSONAL

innovative and intuitive products.

Muzik strives to connect directly with their consumers in a modern way with the power

INTUITIVE

of their products and brand presence.

The primary focus of development for Muzik with an game-changing and premium

POWERFUL

foundation.

Muzik strengthens third-party applications for an enhanced user experience.

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IDENTITY THE LOGO

Founder Jason Hardi wanted to create

To show the vision of a connective world,

products that connect cultures and en-

Hardi connected one “i” to another “i”,

hance listening experiences.

therefore creating a logo showcasing “we”. The logo also represents and looks

The phrase “From I, to we” was the inspi-

like Muzik’s first product, the Muzik One

ration behind the logo. The logo is derived

headphones.

from a common power button, but also depicts an “i” within the symbol.

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x

x

clear zone

THE FINAL LOGO

LO G O LO C K-U P

The logo is derived from a common power button, but also depicts

The logo lock-up is the final form of the logo with all of its ele-

an “i” within the symbol. To show the vision of a connective world,

ments locked in their relative positions. For the sake of maintaining

one “i” connects to another “i”, therefore showcasing “we”. The logo

consistency in all mediums, the lock-up should not be taken apart

also looks like the Muzik One headphones. This logo is a registered

of altered in any way.

trademark of Muzik, LLC.

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SECONDARY LOGO

TERTIARY LOGO

The secondary logo includes the final mark but also has the Muzik

The tertiary logo is just the logotype by itself. It should be used

logotype. This secondary logo can be used in other applications

sparingly when the orientation and spacing is best suitable for a

where the symbol itself is not enough, like on packaging or other

logotype only. MuzikÂŽ is a registered trademark of Muzik, LLC.

forms of branding. MuzikÂŽ is a registered trademark of Muzik, LLC.

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0.5 inch

1.

6.

2.

7.

3.

8.

4.

9.

5.

10.

0.25 inch

0.25 inch 0.5 inch

0.25 inch

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MINIMUM SIZES

LOGO MISUSE

Both the primary and secondary logos should not be smaller than a

1. Do not add color.

6. Do not improperly stack the logo.

quarter of an inch so that they are still legible and recognizable.

2. Do not squash.

7. Do not outline the logo.

3. Do not rotate.

8. Do not stretch.

4. Do not move symbol.

9. Do not create a pattern with the logo.

5. Do not put the text over the symbol.

10. Do not add a gradient to the logo.

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LOGO USE The logos can be used in all black, or white on a colored background from the primary and secondary color palette, limiting the background colors to black, silver and champagne.

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TYPOGRAPHY PRIMARY T YPEFACE

LayarBahtera Doomsday Extended

The primary typeface is LayarBahtera

a b c d e f g h i j kl n o p q rs t u v w x y z

Doomsday Extended, designed by Mohd

012 3 4567 890

Razali Mohamad Raub in 2010.

LayarBahtera comes in twelve weights and is quite stylized. The font was formally

! @# $ % ^&* ( ) : < > The quick brown fox jumps over the lazy dog.

designed for LayarBahtera, a group of Malaysians which gave The Doomsday Alert.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy

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Zz

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SECONDARY T YPEFACE

Museo Sans

The secondary typeface is Museo Sans,

ab c d ef g hijk l no p q r s t uv w xy z

designed by Jos Buivenga for the exljbris

0 1 2 345 6789 0

Font Foundry. Museo Sans is based on the well-known typeface Museo. Museo Sans is a full-featured, highly legible sans serif font family with five different weights (100, 300, 500, 700 & 900). It is a sturdy, low contrast,

1 00

The quick brown fox jumps over the lazy dog.

300

The quick brown fox jumps over the lazy dog.

500

The quick brown fox jumps over the lazy dog.

7 00

The quick brown fox jumps over the lazy dog.

900

The quick brown fox jumps over the lazy dog.

!@ # $% ^ & * ( ) :<> The quick brown fox jumps over the lazy dog.

fairly geometrical, highly legible sans serif typeface very well suited for any display and text use.

Museo Sans is to be used on the website, print, mobile application and packaging.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll

The heavier weights of Museo Sans are to be used for the headings, subheads, and titles.

Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy

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Zz

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BRAND ELEMENTS PRIMARY COLORS The primary colors and black and white. Percentages of black can be used on the website, print and mobile application. Black can be used in transparency on top of photos for pre-hover states. Black and white were chosen because they are both neutral and fit Muzikâ&#x20AC;&#x2122;s clean, sleek aesthetic.

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B la ck

White

#000000

#FFFFFF

R : 0 G: 0 B: 0

R : 2 5 5 G: 2 5 5 B: 2 5 5

C: 0 M: 0 Y: 0 K: 1 00

C: 0 M: 0 Y: 0 K: 0

9 5% B la ck

50 % B la ck

#000000

#000000

R : 0 G: 0 B: 0

R : 0 G: 0 B: 0

C: 0 M: 0 Y: 0 K: 1 00

C: 0 M: 0 Y: 0 K: 1 00

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SECONDARY COLORS The secondary colors are champagne and silver, inspired by the headphone colors. They can be used for web and print material.

Percentages of the colors can also be used when deemed necessary.

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Champagne

50 % C h a m p a g n e

#CBC2BE

#CBC2BE

R : 2 04 G: 1 94 B: 1 90

R : 2 04 G: 1 94 B: 1 90

C: 2 0 M: 2 0 Y: 2 1 K: 0

C: 2 0 M: 2 0 Y: 2 1 K: 0

S i lv e r

50 % S i lv e r

# D 5D 6 D 8

# D 5D 6 D 8

R : 2 1 3 G: 2 1 5 B: 2 1 6

R : 2 1 3 G: 2 1 5 B: 2 1 6

C: 0 M: 0 Y: 0 K: 1 8

C: 0 M: 0 Y: 0 K: 1 8

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IMAGE STYLE MUZIK IMAGERY The image style should reflect the powerful presence that Muzik has. They should be mostly monochromatic tones with a pop of color to match the overall brand style. The photos should have high contrast and dramatic lighting, especially for product shots where it is just the headphones alone. For lifestyle images that include people, the background colors must be muted, if not monochromatic and skintones should look natural and well lit.

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STATIONERY & COLLATERAL S TAT I O N E R Y S Y S T E M This section stationery with measurements for the letterhead and business cards. The full stationery set includes a letterhead, business card and envelope.

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1693 Marmont Avenue Los Angeles, CA 90069

June 1, 2016

Dear Mr. Jack Dorsey, Thank you for taking the time to read our prospectus, and for considering investing your precious resources in our company. We appreciate you taking the time to meet with me and other representatives of Muzik last week regarding our headphone launch. We enjoyed meeting with you and your team.

I’m glad we had the opportunity to discuss the future of technology and where our companies can make a change in the next upcoming years.

At Muzik, we’re inspired by technologies that have revolutionized how people consume and spread music. Pioneering the new space coined, ‘smartware’, we as Muzik are making it our mission to re-define human connection through music. With your investment, we believe we together can accomplish that mission. Even if our mission sounds big, it starts small — with the relationship between two people and their love for music.

On behalf of the board of directors and the employees of Muzik, thank you for your continued support. The fundamentals of our business are strong. We have a solid portfolio of products, industry-leading technology and see an unwavering demand for innovation. I remain certain that there is no better industry to be in and no company poised for long-term growth like Muzik with a world of opportunity ahead.

Sincerely,

Jason Hardi Founder and CEO

Tel: 917-293-7843 @jasonahardi

www.muzikconnect.com jh@muzikconnect.com

LETTERHEAD Standard Letter Size: 8.5” x 11”

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Jason Hardi

Founder & CEO

P 917.293.7843 E jh@muzikconnect.com @jasonahardi

@MuzikConnect | MuzikConnect.com

Muzik 1693 Marmont Avenue Los Angeles, CA 90069

BUSINESS CARD

ENVELOPE

Business Card Size: 3.5” x 2”

Envelope Size: 9.5” x 4.125”

Paper Stock: 100 lb. cover Finish: Matte

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PACKAGING

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GIFT CARDS Gift Card Size: 3.5” x 2”

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WEB STYLE GUIDE & DESIGN WEB COLOR PALET TE

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Black

White

#000000

#FFFFFF

Footer Grey

Grey

#D5D6D8

#DCD9D6

Sub Nav Grey

Purchase Blue

#F4F1ED

#0093C0

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WEB TYPOGRAPHY

NAV IG AT I ON Font: Museo Sans 300, 13pt Tracking: 100

Su b Navig at i on Font: Museo Sans 300, 12pt Tracking: 100

BUTTON STYLES

F O OT E R T I T L E S

B UY

SHOP NOW

SHOP NOW

J OIN

SHOP NOW

SHOP NOW

Font: Museo Sans 700, 11pt Tracking: 100

SUBTITL E Font: Museo Sans 700, 12pt Tracking: 100

NAV/FOOTER LINK

HEADER 1 Font: Museo Sans 300, 36pt Tracking: 200

Header 3 Font: Museo San 300, 24pt Tracking: 50

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HEADER 2

LINK

Text: #FFFFFF

Footer Link

Black text: #000000

Footer Link

Black text: #000000

Background: #000000

Font: Museo Sans 500, 27pt Tracking: 110

Header 4 Font: Museo Sans 500, 18pt Tracking: 50

N AV / F O O T E R L I N K H O V E R S TAT E

LINK

Text: 50% Black Background: #000000

Underlined

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I M A G E T R E AT M E N T

ICON STYLES

f

g

e

q

j

k

z

m

White icons: #FFFFFF Black background: #000000

a

b

h

y

50% Black Opacity on top of image

Grey icons: #828282 Light grey background: #D5D6D8

I M A G E T R E AT M E N T H O V E R S TAT E

I C O N S T Y L E S H O V E R S TAT E

f

g

e

q

j

k

z

m

Grey icons: 50% Black Black background: #000000

a

b

h

y 100% Opacity of Image

White icons: #FFFFFF

10% Zoom-in

Black background: #000000

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MOBILE APPLICATION MUZIK CONNECT APP The Muzik Connect mobile app is integrated with the Muzik One headphones and is also a necessary extension of Muzik’s smartware technology. Powered and built by Huge Inc., the app has a variety of functions and features that are paired with third-party applications.

The headphone’s programmable hot keys allows the user to instantly share and control their music and content. The user can assign the headphone’s hot keys to their personal preference, such as creating a soundtrack to their daily life by sharing their favorite songs on Twitter and Facebook. The Muzik Connect app will automatically pull together an image from Google Street View, their music, location, weather and time so they can capture and share Moments.

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