BRITTANY HARRELSON BRITTANY HARRELSON
VISUAL COMMUNICATIONS
DESIGN PORTFOLIO
Denver, Colorado 803.760.9605 harrelsonbrittany@gmail.com
WELCOME WELCOME WELCOME
ABOUT Obsessed with the forever “changing-ness” of the marketing and design industries. Inspired by this crazy world that we call home.
EDUCATION
University of South Carolina Columbia, SC - May 2022 Bachelor of Arts in Visual Communications Minor in Business Administration Summa cum laude
EARTH CONTACT
CLASS OF 2022
I. DESIGN Loose Lucy’s AllSouth Federal Credit Union GQ Anti-Valentine’s Pets Infographic Run Hard 10k Offline Feel Good Tame Impala
II. PHOTO & VIDEO Charleston Hemp Collective Tiger Balm Doc Martens Old Navy The Voicemail Daddy & His Doggy Rocky Steel Toe Boots Will Life Ever Return to Normal
III. SOCIAL MEDIA CONTENT Wewyll Weedie Parker
IV. WEB DESIGN Jamie Blackburn Airbnb
CONTENTS
BRITTANY HARRELSON DESIGN PORTFOLIO
DESIGN
SECTION I.
DESIGN
Loose Lucy’s AllSouth Federal Credit Union GQ Anti-Valentine’s Cosmo Pets Run Hard 10k Offline Feel Good Tame Impala
LOGO AND BRANDING DESIGN
PREVIOUS LOGOS
WORD MARK LOGO
(only files they had were this low res)
COMBINATION MARK LOGO
Logo redesign for a local “mom and pop hippie shop” in Columbia, SC. I kept the original, hand-drawn font (the owners request) from their original logo. The secondary logos still have the same imperfections, the beauty lies in the stories they have to tell. logo and identity system SOCIAL MEDIA ICON (enlarged to show detail, black optimized for digitial screens)
LOOSE LUCY’S
LOGO AND BRANDING DESIGN
Matchbox design for Loose Lucy’s brand.Creating as marketing material to give out to potential or existing customers. Based upon the creative brief that they sell items such as incense and candles.
bangin’ blue green
my lady middle blue green
out there orange
chill cadet blue
totally teal
psychedelic purple
ganja green
yuppie yellow
peace pink
Comfortaa ABCDEFGHIJKL MNOPQRSTUVW XYZ abcdefghijklm n o p q r s t u v w x yz
ABCDEFGHI JKLMNOPQ R S T U V W X YZ
1234567890
1234567890
vibin’ violet
Chose vibrant 60’s colors to keep that care-free, hippie nature alive. I wanted the fonts to be friendly, groovy, and inviting. It was difficult to find a legible font that went with their hand drawn “Loose Lucy’s,” but these work well when not alot of copy is required. brand application as match boxes
LOOSE LUCY’S
BRANDED MARKETING CAMPAIGN CONTENT
10 x 7 direct mailer for AllSouth’s Q1 and Q2 Auto Loan Campaign. Sent to all members of the federal credit union.
Branded content for a financial institution in Columbia, SC. Worked with internal marketing department to design and execute print and digital campaigns. Had to follow NCUA and Equal Housing Lender guidelines. 10 x 7 auto loan direct mail, billboard, and icons for website redesign
ALLSOUTH FEDERAL CREDIT UNION
BRANDED MARKETING CAMPAIGN CONTENT
Designed for retargeting and placement of ads in email marketing. branded digital advertisments
ALLSOUTH FEDERAL CREDIT UNION
3
10
out of adults are skipping the holiday
SH*
53%
of women would end their relationship if they didn’t get something for Valentine’s Day.
VAL T It’s. ENT .. INE DAY ’Sor e Yes, it’s February 14 again this year... Is your love life dead? Some choose to skip the holiday altogether, and some choose to go all out. How ever you are celebrating this year, the times are definitely changing. This day could be a make or break for your relationship.
35%
43%
of people in 2020 just gave gifts to their pets. Show Spot some love!
Even though of millennials would choose this day over any other holiday, trust me when I say it would just be best to wait to propose.
Sources: Groovey Candles, National Retail Federation, James Allen Brittany Harrelson
Infographic on information about pets. Designed for Cosmo magazine. Feminine, pet-lover audience kept in mind. magazine infographic (left)
PETS INFOGRAPHIC Valentines’s Day infographic designed for GQ magazine. Designed with edgy, male audience in mind. Digital illustration created on Procreate. magazine infographic (right)
GQ ANTI-VALENTINES
John Flanagan
378
Mile
Mile
3
378
4
10K
Lexington, SC 1
Join us for a 10k race in honor of John Flanagan. Help us celebrate his life by doing what he would be doing on race day: Run. Encourage. Leave no doubt. Proceeds from the race help support Future Scholors of SC and Jack and Rylee Flanagan college fund.
Mile
2
Start: 128m
Highest: 165m
1
Mile
F
5
Mile
1
Lowest: 128m
Finish: 128m
Run Elevation
Build Up, Don’t Tear Down
Completed for the John Flanagan Run Hard 10k which is held annually in Lexington, South Carolina. Real map, designed to scale. map infographic
RUN HARD 10K
Fi n is h Mile
6
Start
BRITTANY HARRELSON
I just decided to make up my own magazine. If you read all the words on the spread there is a hidden message. Drew inspiration from Trasher Magazine. magazine cover design
OFFLINE
Poster created for positive affirmation reminder. Started with the fun, ‘TAKE IT EASY,’ square design and turned it into a poster. typography poster (right)
FEEL GOOD Created this Tame Impala gig poster for my room. Collage work also created by me in Photoshop. Just chose the date because it was my birthday and Red Rocks is my fave venue. band gig poster and collage (right)
TAME IMPALA
BRITTANY HARRELSON DESIGN PORTFOLIO
PHOTO & VIDEO
SECTION II.
PHOTOGRAPHY
Charleston Hemp Collective Tiger Balm Doc Martens Old Navy The Voicemail Daddy & His Doggy Rocky Steel Toe Boots Will Life Ever Return to Normal
NATURAL LIGHTING PHOTOGRAPHY photography and design by britt
wclient web
Charleston Hemp Collective is a CBD Health and Wellness boutique I worked at in Columbia, SC. Here I gained knowledge on marketing and photographing CBD and Delta 8 products. I wanted to showcase the company’s holistic nature through design and naturally lit photography.
naturally lit product photography
CHARLESTON HEMP COLLECTIVE
Tiger Balm product photography shot in studio. Kept the product in focus but had supplemental elements to draw the viewers attention. studio product photography
TIGER BALM
Fashion photography shoot, shot in studio. I turned it into a Doc Martens ad because those are my model’s fave shoes. studio photography contextualized as ad
DOC MARTENS
STUDIO PHOTOGRAPHY
Used a three-point lighting setup to capture these images in professional studio.
photography and design by britt
wclient web
Portrait photography shoot I did with my mom. I decided to contextualize them into Old Navy ads because I felt she had the spunky, carefree nature of those ads. studio photography contextualized into ads
OLD NAVY
original narrative story boards
VIDEOGRAPHY
pre-production, acting, and post-production
wclient web
Dramatic short film about a college-aged-girl who runs off to persue her dreams. Created the entire story line and included quick editing cuts, in order to promote feelings of suspense in the audience. narrative video
THE VOICEMAIL
Captured this image of my dad and my elderly, childhood dog as she neared her last days. This is one of the last pictures we have of Bre, as she is no longer with us. I chose a dramatic vignette editing style to give her a glow, angel-like appearance. journalistic photography (left)
DADDY & HIS DOGGY I shot this naturally lit product photography for Rocky Boots outside, in nature to capture the hard-core attitude the brand represents. The grass and evergreen tree in the back were used to capture texture and contrast against the red leather. product photography (right)
ROCKY STEEL TOE BOOTS
entire production completed by britt
original documentary story boards
VIDEOGRAPHY
wclient web
Mini documentary that looks in the mind of a high school student in the midst of a global pandemic. Documentary takes place in 2021. Interviews from student, parent, and teacher. Original story board to the left--excuse the mess, the ideas were flowing and I had to get them onto paper.
mini documentary
WILL LIFE EVER RETURN TO NORMAL
BRITTANY HARRELSON DESIGN PORTFOLIO
SOCIAL MEDIA CONTENT
SECTION III.
PHOTOGRAPHY
Wewyll Weedie Parker
Social media graphics I created for the startup company, wewyll, based out of Los Angeles, California. This company pairs volunteers with nonprofits and they receive rewards from local companies for the hours they complete. social media content
WEW YLL
Social media content for Flower by Edie Parker. Concepts are for an edgy, feminine, cannabis company. Goal of the graphics was to increase Instagram engagement and shares by promoting female cannabis usage. social media content
WEEDIE PARKER
BRITTANY HARRELSON DESIGN PORTFOLIO
WEB DESIGN
WEB DESIGN
SECTION IV.
WEB DESIGN
Jamie Blackburn Airbnb
WEB DESIGN client website and logo design
wclient client web
Website design for an artist based out of Columbia, SC. Redid and rebranded the website for e-comerce and analytic impression tracking. Was completed based on artist’s desires, wants and recommendations. client website and logo design
JAMIE BLACKBURN
WEB DESIGN
Logo
Experience
Amenities
Location
Contact Host
House Rules
Name of the experience
Logo in the corner of screen- aligned with nav bar. Nav bar choices are in order with the layout of the website.
Main info about the listing on my website. Large enough to tell the viewer exactly what they are looking for at first glance.
Location of experience Stars (out of 5) Host first and last name
Share button is near the top and easy to use to allow the webpage to get more engagments
Share
Gallery view of photos of listing. Only 3 main ones shown first to grab the viewers attention.
Harrelson Final- Sitemap Home/landing page
Experience
Lisiting Listing Infomation
Amenities
Cleanliness Rating
Location
Things to do nearby
View More Images
Contact Host
House Rules
Reviews
Lisiting Listing Rooms
Listing Description: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc at tincidunt mi. Integer vestibulum arcu felis, ac suscipit diam consequat at. Cras viverra scelerisque elit, vitae finibus urna volutpat a. Nulla eget nisl lectus. Nulla quis ligula enim. Nunc blandit lacinia purus, sed pretium nisl gravida et. Nam dictum tortor vel gravida egestas. Quisque eu eros enim. Aliquam erat volutpat. Ut porta tristique ullamcorper.
View more images takes the viewer into gallery of more photos of the listing.
Detailed description of the listing. Option to click view more which pulls up further paragraphed infomation about the listing.
Maecenas posuere lobortis tincidunt. Maecenas ac enim sed nulla fringilla ultrices eget eu libero. Praesent ultrices ligula nec urna commodo sagittis. Sed suscipit leo nisi, id accumsan tellus tristique vel. Curabitur feugiat neque sed consectetur lobortis. Donec eu tellus mattis, mattis velit in, volutpat urna. Praesent et hendrerit felis.
Sitemap and Wireframe for a redesign of Airbnb. Fully executed the post planning stages through the complete coding of the website. Explanations of user experience choices on the right side of the wireframe.
website sitemap and wireframe
View More
Listing rooms shows all the rooms that the current listing has to offer. Each room includes a picture of the bed they could stay in and how many beds are in each room.
Listing Rooms: 6 guests- 3 bedrooms- 4 beds- 2 baths
Room 1 Beds in room
Room 2 Beds in room
Amenities: - Lorem ipsum dolor sit - Lorem ipsum dolor sit
Room 3 Beds in room
Lists all of the amenities that the lisiting includes. Button option to view more lists the total number of amenities that the property has. The most important
Mockups of website redesign for Airbnb. Wanted to keep the website clean and user friendly, with an emphasis on Ui/Ux. Coded this website from scratch in HTML/CSS. web site design and execution
AIRBNB
Learn the rules like a pro, so you can break them like an artist. Pablo Picasso