ASHLEY TRACEY | Brand System

ASHLEY TRACEY

| BRAND SYSTEM

W H O L I S T I C W E L L- B E I N G Inner knowing, self-love and confidence; Essential components for living your best life. Tapping into who you truly are and harnessing the powers that live within you. This is wholistic well-being. Knowing your body, your mind and your soul and taking care of all three, and being comfortable in your own skin.

Ashley Tracey is an astrologer and empowerment coach based in Denver, Colorado. She’s a passionate and empathetic soul whose life purpose is to help others live at their highest potential.

She works with clients around the world to empower wholistic well-being, expand consciousness and activate purposeful living through a multidimensional mind-body-soul approach.

M O OD BOAR D

PRIMARY LOGO

MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 1� in height.

PRIMARY LOGO The primary logo for ASHLEY TRACEY is a combination a word-mark and icon. The mark is a shape inspired by the sun, moon and rising signs of one’s natal astrology chart. It represents the triad of a person, mind body soul. The shapes sit above a clean modern word-mark.

Whenever possible, this mark should be used across all branding collateral. This includes.

Business cards, flyers, website and social media.

A LT E R NAT E LO GO MARKS

A LT. LO G O M ARKS In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used.

Alternate wordmarks will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral.

I CO NS AND ST YLE S

C

B

I CO NS AND S T YLE S A. SUN, MOON, RISING B. STYLE 1 FOR TAGLINE C. STYLE 2 FOR TAGLINE The icon can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark.

The icon and tagline styles make excellent social media avatars and profile images, as well as favicons on websites.

A

COLO R In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life.

The color palette for ASHLEY TRACEY reflects the natural, pensive, and deeply connected feeling of getting to know your inner self, and working on your growth and personal knowledge.

DEEP Pantone Neutral Black C CMYK

72 65 64 72

RGB

34 35 35

HEX

#222323

GOLD Pantone 466 U CMYK

27 37 54 1

RGB

189 157 124

HEX

#BD9D7C

WHOLESTIC WELL-BEING Ashley Tracey is an astrologer and empowerment coach based in Denver, Colorado. She’s a passionate and empathetic soul whose life purpose is to help others live at their highest potential. She works with clients around the world to empower wholistic well-being, expand consciousness and activate purposeful living through a multidimensional mind-body-soul approach.

FONTS

HEADLINES

Rockness TRACKING 0 | Sentence Case

SUB-HEADLINE

MONAD

TRACKING 200 | ALL-CAPS

KAPRA BOLD TRACKING 100 | ALL-CAPS

BODY COPY

Proxima Nova Light F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.

DESIGN BY BRIT T FELTON