PORTFOLIO
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TABLE OF CONTENTS
ABOUT ME
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VERA WANG
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BCBG-MAXAZRIA
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LORD & TAYLOR
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RESUME CONTACT
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TO SEE FULL VERSION GO TO BRITTANYLIPPERT.COM
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I am Brittany Lippert, a student at Columbia College Chicago. My major is in Arts Entertainment Media Management, concentrating in Fashion Business with a minor in Marketing Communications. I graduate December 2014. I am currently a senior, my interest in Fashion Business is Buying and Planning. Some of the classes I have completed are: Product Evaluation, Retail Management, Marketing, Public Relations, Information Management (Excel), Finance,
Accounting
and
Merchandise
Management.
I’ve
volunteered for the Macy’s Fashion Incubator for Fashion Focus Chicago and The Chicago Lighthouse FLAIR fashion show. I have worked and interned at BCBGMAXAZRIA for two years while carrying a full course load at school. Recently, I just completed a summer internship with Lord & Taylor for Planning ladies shoes. I accepted my offer with Lord & Taylor for their Executive Training Program 2015 post graduation for Buying/ Planning.
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VERA WANG
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Inspiration Board
I N S P I R AT I O N B O A R D
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C U S TO M E R N A R R AT I V E
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Todd 35 years old, lives in Malibu California
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Entrepreneur for Static Inc. which is a company that opens up hotel, nightlife, etc.,
makes $150,000-175,000 a year
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Business degree from Stanford University
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Todd only thinks about his career and that’s it
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He takes short runs every morning, reads newspaper columns like economic,
financial, and business off of his iPad
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Todd is very organized, neat, and clean
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For his career he only wears trousers, button down shirts, blazers, shoes, and ties
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He drives a black Mercedes and works in downtown L.A.
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Todd works from 9am-6pm each day with meetings in between
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He is social and well liked by most people
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Todd is very hungry and will do anything for his job at Static Inc.
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After work, Todd brings home pre made food and watches ESPN
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Todd has a house in Napa Valley, apartment in West Village, NY
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Todd business trips are to Las Vegas, Miami, New York, and sometimes Chicago
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He travels on his free time to Cabo San Lucas, St. Bart’s, and St. Tropez
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CUSTOMER PROFILE Customer Profile
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TA R G ET M A R K ET Geographic Segmentation:
Region: All City Size: 100,000+ Population Density: Urban and Suburban Climate: Hot, Temperate, Cold Demographic Segmentation:
Age: 35-50 Gender: Male Household Size: 1-3 People Income: $150,000+ Occupation: Professional / Blue Collar Education: High School Graduate, College Graduate +
Sociocultural Segmentation:
Behavior Segmentation:
Culture: American
Brand Loyalty: Divided
Sub Culture:
Store Loyalty: Divided
Religion: All
Usage Rate: Twice A Month
National Origin: All
User Status: In Store Environment
Race: All
Payment Method: Cash and Credit
Media Usage: All
Material Status: Single/ Married
Usage Situation: Work, Home, and
Psychographics: Striver/ Achiever
Vacation
Social Class: Upper, Middle
Affective and Cognitive Segmentation: Degree of Knowledge: Novice Benefits sought: Quality, Luxury Attitude: Neutral
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OV E RV I E W Overview Gregory
#1A11611
Charles
#1A1101014
Henry
#1A13922
Richard
#1A16117
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Vincent
#1A181312
Francis
#1A1945
Alexander
#1A17252
Edward
#1A15564
Oliver
#1A12415
William
#1A14816
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COST DEVELOPMENT DATE: 6/9/13 DESCRIPTION: Richard Blazer 1.
SIZE RANGE: 36R-47L COLORS: Jet Black, Champagne MATERIAL YARDS PRICE AMOUNT $10.00 $20.00 Polyester 2 Interfacing/ Lining 1 $3.00 $3.00 $0.00 $0.00 $0.00 $0.00 TOTAL MATERIAL COST
2
TRIMMINGS
3
3
4 4 1 2 1 2
PRICE
AMOUNT $0.00 $8.00 $32.00 $7.00 $28.00 $3.00 $3.00 $2.00 $4.00 $2.00 $2.00 $0.15 $0.30 $0.00 $0.00 $0.00 $0.00 $0.00
TOTAL TRIMMING COST
$69.30
LABOR CUTTING MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING
$4.00 $3.00 $2.00 $2.00 $1.00
TOTAL LABOR COST TOTAL COST
$205.00 $405.00
$23.00
QUANT.
Buttons Lapel & Pocket Flower Sholder Pad Fusing Label
STYLE #: 1A16117 SEASON: Spring 2014 WHOLESALE PRICE: RETAIL PRICE: SKETCH
$8.00 $100.30
Material Swatch
REMARKS:
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COST DEVELOPMENT DATE: 6/10/13 DESCRIPTION: Edward Blazer 1.
SIZE RANGE: 36R- 44L COLORS: Sand Tropez, Jet Black MATERIAL YARDS PRICE AMOUNT $14.00 $28.00 Linen 2 Interfacing/ Lining 1 $8.00 $8.00 $0.00 $0.00 $0.00 $0.00 TOTAL MATERIAL COST
2
3
TRIMMINGS Buttons Sholder Pads Lapel & Pocket Fusing Flower
QUANT. 8 2 2 1 1
$160.00 $320.00
$36.00 PRICE AMOUNT $2.00 $16.00 $2.00 $4.00 $5.00 $10.00 $2.00 $2.00 $3.00 $3.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
TOTAL TRIMMING COST
$35.00
LABOR CUTTING MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING
$8.00 $3.00 $2.00 $2.00 $1.00
TOTAL LABOR COST 3
STYLE #: 1A15564 SEASON: Spring 2014 WHOLESALE PRICE: RETAIL PRICE: SKETCH
TOTAL COST
$8.00 $79.00
Material Swatch
REMARKS:
*See full plan on regular document
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DISTRIBUTION
Distribution New York, New York 611 5th Avenue 10022
Beverly Hills, California 9634 Wilshire Boulevard 90212
Miami, Florida 7687 North Kendall Drive 33156
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L I N E S H E ET S Line Sheets
Classic By Vera Wang Department: Men’s Sportswear Spring 2014 Amy Johnson sales@verawang.com Delivery: February 15th - May 30th 2/15 3/30 4/30 5/30
Gregory Blazer #1A11611- $87/ $175 Nautical, Slate Lycra, Polyester, Cotton
Charles Blazer #1A1101014- $130/ $300 Wine, Jet Black Polyester, Nylon
Henry Blazer #1A13922- $121/ $245 Ash, Scotch Cotton, Lycra
Edward Blazer #1A15564- $160/ $320 Sand Tropez, Jet Black Linen
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Vincent Blazer #1A181312- $235/ $465 Jet Black, Scotch Leather
Francis Blazer #1A1945- $155/ $310 Sand Tropez, Olive Wool, Lycra
Oliver Blazer #1A12415- $135/ $265 Olive, Jet Black Polyester, Nylon
Alexander Blazer #1A17252- $220/ $440 Silver, Jet Black Silk
Richard Blazer #1A16117- $205/ $405 Jet Black, Champagne Polyester
William Blazer #1A14816- $130/ $225 Slate, Scotch Polyester, Nylon
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P U R C H AS E O R D E R Purchase order
Ven# #221
Vendor Name Classic By Vera Wang New Order x
Style # Description #1A13922 Henry Blazer #1A11611 Gregory Blazer #1A1101014 Charles Blazer #1A16117 Richard Blazer #1A181312Vincent Blazer #1A1945 Francis Blazer #1A17252 Alexander Blazer #1A12415 Oliver Blazer #1A15564 Edward Blazer #1A14816 William Blazer
Total
Beg. Ship
Complete Terms Label Dept Season Buyer Date PO# Retailer 15-Feb 30-May n/30 Classic Sportswear Spring 2014 Johnson 2/12/13 #812 Saks Fifth Avenue Confirmation _____ x Shipped: 15-Feb Ordinary_____Standard Special x Flagged XS S M L XL Color 36R 38R 40R-40L 42L-44R 44L-46R 47R TTL Units Wholsale Retail 01-Jet Black, 03-Scotch 2 2 4 4 2 2 16 $121.00 $245 $ 06-Nautical, 08-Slate 2 2 5 5 2 2 18 $87.00 $175.00 $ 10-Wine, 01-Jet Black 2 2 5 5 2 2 18 $130.00 $300.00 $ 01-Jet Black, 07-Champagne 6 6 8 8 6 6 40 $205.00 $405.00 $ 01-Jet Black, 03-Scotch 4 4 6 6 4 4 28 $235.00 $465.00 $ 05-Sand Tropez, 04-Olive 2 2 4 4 2 2 16 $155.00 $310.00 $ 02-Silver, 01-Jet Black 2 2 4 4 2 2 16 $220.00 $440.00 $ 04-Olive, 01-Jet Black 4 4 6 6 4 4 28 $135.00 $265.00 $ 05-Sand Tropez, 01-Jet Black 4 4 6 6 4 4 28 $160.00 $320.00 $ 08-Slate, 03-Scotch 2 2 4 4 2 2 16 $130.00 $255.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 224 $ 1,578.00 $ 3,180.00 $
TWS 1,936.00 1,566.00 2,340.00 8,200.00 6,580.00 2,480.00 3,520.00 3,780.00 4,480.00 2,080.00 36,962.00
TR $ 3,920.00 $ 3,150.00 $ 5,400.00 $ 16,200.00 $ 13,020.00 $ 4,960.00 $ 7,040.00 $ 7,420.00 $ 8,960.00 $ 4,080.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 74,150.00
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S A L E S P R O J ECT I O N Sales Projection
Classic By Vera Wang Sales Projection Spring 2014 Introduction - 4 wks Product Henry Blazer Gregory Blazer Charles Blazer Richard Blazer Vinent Blazer Francis Blazer Oliver Blazer Edward Blazer William Blazer Alexander Blazer Total
Units 16 18 18 40 28 16 16 28 28 16 224
Sold 4 8 6 12 13 6 8 12 5 6 80
On Hand 12 10 12 28 15 10 8 16 23 10 144
Maintanence - 4 wks Product Henry Blazer Gregory Blazer Charles Blazer Richard Blazer Vincent Blazer Francis Blazer Oliver Blazer Edward Blazer William Blazer Alexander Blazer Total
Units 12 10 12 28 15 10 8 16 23 10 144
Sold 10 8 10 15 12 7 5 11 13 8 99
On Hand 2 2 2 13 3 3 5 6 8 2 46
Clearance - 2wks Product Henry Blazer Gregory Blazer Charles Blazer Richard Blazer Vincent Blazer Francis Blazer Oliver Blazer Edward Blazer William Blazer Alexander Blazer Total
Units 2 2 2 13 3 3 5 6 8 2 46
Sold 1 2 2 11 3 3 3 5 6 2 38
On Hand 1 0 0 2 0 0 2 1 2 0 8
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M A R K ET I N G B U D G ET
Total Wholesale= $36,962 Total Wholesale ($36,962) * Number of Locations (3)= $110,886 $110,886* 10%= $11,088.60 Total Marketing Budget= $11,088.60
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M A R K ET I N G P H AS E I N T R O D U C T O R Y P H AS E MAGAZINE ADVERTISEMENT AND OUTDOOR MEDIA February 1st, 2014- March 9th, 2014 $4,885
Objective To introduce and inform the customer about Classic leisure blazers Strategy Increase sales 10% by February 28th, 2014 Tactics Create a magazine advertisement, outdoor media, and social media. Send out and have model call, and choose models. The Marketing team will create a rough draft advertisement layout. They will also hire a photographer and have models for the advertisement. They will then submit the advertisement. After, it is approved the editor can then send it to GQ (CondĂŠ Nast) along with outdoor advertising. This advertising will include: buses, taxies, bus stops, golf courses, hotels, and billboards. There will be a TV ad on golf carts. The locations will include: New York City, Beverly Hills, and Miami within 100-mile radius. Control Method Marketing manager will evaluate the sales of how many units sold to February 1st, 2014 to the number of units sold March 9th, 2014.
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I N T R O D U C T O R Y P H AS E ( C O N T ) GOLF OUTING EVENT March 7th, 2014
Objective Introduce Classic by Vera Wang leisure blazers Strategy Increase customers to buy Classic by Vera Wang leisure blazers Tactics Host a golf event for 200 people in Los Angeles, California Trump National Golf Club from 4pm-8pm. The graphic design team will create invitations. The public relations team will pick out appetizers and drinks, along with an outdoor terrace area. There will be valet parking and tailors to custom fit the blazer to preferred customers. Public relations and the marketing team will hire a pianist, photographer, and hire models. Bill Rancic will make an appearance. Bill Rancic is doing a favor because he is a loyal customer to Saks Fifth Avenue in Chicago and works with Trump International. This is corporate sponsored event. Control Method If attendees bring in the invitation, then they get into the event for free. If they don’t, it cost an extra $50 for attending. Who ever is attending can get a Classic blazer for free by having the best drive, putt, lowest score, closest to the pin, hole in one, and beat the pro. One leisure blazer will also be raffled for a door prize so everyone has a chance to win.
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I N T R O D U C T O R Y P H AS E ( C O N T ) LOYALTY PROGRAM AND SOCIAL MEDIA February 1st, 2014- February 13th, 2014
Objective Inform Saks Fifth Avenue customers about Classic by Vera Wang Strategy Build more clients for Classic by Vera Wang and Saks Fifth Avenue for a new clientele Tactics Create Social Media and get more clientele into Saks Fifth Avenue. Email Saks Fifth Avenue Men clients. Create a splash page on Saks Fifth Avenue’s home website. If customers use Saks Fifth Avenue credit card they get another 10% off your purchase. There is Facebook and Twitter reminding them with promotions every week. There will be a Facebook fan page that customers can “Like” for new styles, events, etc. Create a Pinterest to see new arrivals coming in. Develop an Instagram following behind the scenes of our lifestyle brand. Implement YouTube channel showing clients how to style leisure blazers from head to toe. They can purchase the Saks Fifth Avenue credit card. locations: Beverly Hills, Miami, and New York City from 10am-1pm exclusively for Saks Fifth Avenue credit card holders only on February 13th, 2014. Customers can preshop the category collection and purchase it if they choose. If clients use Saks Fifth Avenue credit card with their purchase, they will receive 10% off their entire purchase. Control Method If customers open up a credit card with Saks Fifth Avenue or already have one they will receive 10% off of their first purchase with Classic by Vera Wang. Our pre show event February 13th, 2014. The pre-show event will be held at the following
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M A I N T E N A N C E P H AS E SALES PROMOTIONS, SMARTPHONE APPLICATION, MEN’S LOUNGE March 9th, 2014- April 6th, 2014 $2,305 Objective Arouse interest Strategy Increase sales 15% by April 6th, 2014 Tactics Classic by Vera Wang will team up with Saks Fifth Avenue and have a Classic by Vera Wang application on a smartphone. The application will include promotions, events, playlist every week, different drinks customers can purchase when they are in the store. They can watch sports games if they are at work or look up latest scores. Every Sunday that there is a sports game all men are invited via Saks Fifth Avenue application and they can sit in the men’s lounge and watch their sports game and order off their smartphone complementary drinks before they arrive. Once they arrive they are ready right when you walk into the door in a timely manner. They can socialize, watch the game, purchase leisure blazers, and have drinks. Only for Saks Fifth Avenue credit card and loyalty program holders. Corporate parent will pay for the smartphone application. Classic by Vera Wang will create new clientele everyday with sales promotions having 30% merchandise. Signage though out the store indicating the sales promotion and the brand. There will be a weekly Email about daily news of Classic by Vera Wang. Sales associates will call you personally if the promotion changes. Mannequins will be styled and changed weekly. Control Method Clients can shop on their smartphone and get updates with promotions and events. They can search sports scores and watch sports games on their phone. Customers can order drinks when they arrive at the men’s lounge at Saks Fifth Avenue and won’t even have to get up. Prior to the game they can shop Classic by Vera Wang leisure blazers and have tree tailoring and fit sessions.
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C L E A R A N C E P H AS E MAILERS AND REDUCE INVENTORY April 6th, 2014- April 27th, 2014 $5,567 Objective Reduce Inventory Strategy To increase sales 20% by May 31st, 2014 and build clients off of our client list by creating mailers offering extra promotions. Tactics There will be a buy 1 get 1 30% off sale the first week of the clearance phase. The second week a mailer will come out for 40% off your entire purchase. If you buy $500 worth of merchandise or more clients will get a free flower broach with their leisure blazers. Customers who make a purchase will get a scratch off for $5-$100 for your next purchase valid May 31st, 2014. Control Method If sales are low we will send out a mailer and match the color of the day with your application with the leisure blazer featured. Customers will get 40% off of that leisure blazer featured.
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A DV E RT I S E M E N T Advertisement PR E S H OW E V E N T Pre show event
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A DV E RT I S E M E N T CLEARANCE MAILER Advertisement Clearance mailer
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BCBG-MAXAZRIA
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M I S S I O N S TAT E M E N T
Mission Statement
The role of BCBGMAXAZRIA stores is to provide our customers with a shopping experience unsurpassed in the world. To visually present a quality designer product that is innovative, fashion forward and representative of acustomers lifestyle, with that is American with a The role of BCBGMAXAZRIA stores is to provide our a shopping European experience unsurpassed in the world. To visuallyinfluence. present a quality designer product that is innovative, fashion forward and representative of a lifestyle, that is American with a We strive to create an environment for our employees, which fosters an entrepreneurial European influence. spirit, individual initiative and an ownership mentality that drives every member of the We strive to create an environmentteam for our employees, to achieve ourwhich goals.fosters an entrepreneurial spirit, individual initiative and an ownership mentality that drives every member of the team to achieve our goals.
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I N V E N T O RY Inventory
During shipping andand delivery. A new delivery During my my internship internshipI Iprocessed processed shipping delivery. A new delivery came in today and I opened the package and counted to see if all came in today and I opened the package and counted to see if the all the merchandise censored, and organized the the merchandisewas wasthe theright rightcount. count.I also I alsohung, hung, censored, and organized clothing. There were a total of nine different garments in the box, and all of of clothing. There were a total of nine different garments in the box, and all them sizes. Some ofof them hadhad fivefive smalls or or them had haddifferent differentnumbers numberstotothe the sizes. Some them smalls three mediums for example, while another one had three smalls and four three mediums for example, while another one had three smalls and four mediums. I would check off the garment that had all the right count, all of mediums. I would check off the garment that had all the right count, all of the garments did. After, I would organize them by size, hang, and censor all the garments did. After, I would organize them by size, hang, and censor all the merchandise. I censored the garments on the lower right hand side by the the merchandise. censored on therip lower right and handweside by the seam incase some Ione were tothe takegarments it off, it would the seam would seam incase some one were to take it off, it would rip the seam and we would notice. I really liked doing this task to keep the store organized and to see all notice. really liked doing this the newImerchandise coming in.task to keep the store organized and to see all the new merchandise coming in.
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M A R K ET I N G
Marketing Today is the week before 4th of July weekend and at BCBG-MAXAZRIA stores we had an Haute Savings Sale. If you buy one item, it is an additional 30% off, two items is 40%, and three or more 50% off your entire purchase. This brought in a lot of clientele and new customers. I am putting up the Haute Savings Sale Todayaround is the week before 4th of July signage the store. I was also weekend and at BCBG-MAXAZRIA straightening, re-arranging, and stores customers we had an Haute greeting as theySavings walk Sale. If youthe buystore. one item, it issure an every through I made additional 30% off, two items customer knew what the sales is 40%, and threewas or more your entire promotion and if50% theyoff were purchase. This brought in a lot of looking for a specific item. If they clientele and new customers. I am were I assisted them in the right putting up the Haute Savings Sale direction. Putting up signage was fun. signage around the store. I was also I also took flyers home of the straightening, re-arranging, and weekend sale so I can as tellthey my walk friends greeting customers andthrough hand them out where the store. I madeever sureI go every after working. The more customers customer knew what the sales the promotion merrier! was and if they were looking for a specific item. If they were I assisted them in the right direction. Putting up signage was fun. I also took flyers home of the weekend sale so I can tell my friends and hand them out where ever I go after working. The more customers the merrier!
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M A R K ET I N G ( CO N T. )
Thisweek next was weeka was new promotion sales promotion wasadditional an additional This next newasales it wasit an 30%30% off off the entire store. I came in and wrote the sales promotion sign right the entire store. I came in and wrote the sales promotion sign right by by the Idoor. the promotion all customers can as seethey as they come the door. wroteI wrote the promotion so allso customers can see come in to the store. The sign said “ Take an additional 30% off the entire in to the store. The sign said “ Take an additional 30% off the entire store!” Through out the day I also was cashiering, and styling clients in store!” Through out the day I also was cashiering, and styling clients in the fitting room. Customers were looking for specific items like the fitting room. Customers were looking for specific items like jumpers and casual dresses. I pointed them in the right direction and jumpers and casual dresses. I pointed them in with the right mentioned some more merchandise to go their direction outfit theyand picked mentioned some more merchandise to go with their outfit they picked out. out.
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Visual Display
d built ring re the he entire store, ccessories. BCBG was g room ore, styling al occasions er vacations. king for career he top trends e also had to nd style them. d with top he picture. is that uarters gives put on the se all the e to each store o style d trends for the
V I S UA L D I S P L AY I met different clients and built customer relationships during Memorial Day. In the store the promotion was 30% off the entire store, which is very rare with accessories. Many people came in and BCBG was busy. I helped in the fitting room building clients for the store, styling different people for special occasions like weddings and summer vacations. Customers were also looking for career wear. Traci showed me the top trends and how to style them. We also had to change the mannequins and style them. The mannequin was styled with top trends as you can see in the picture. One thing I learned today is that BCBG’s corporate headquarters gives you a picture on what to put on the mannequin. This is because all the mannequins look cohesive to each store you go to. I also learned to style different personalities and trends for the season.
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V I S UA L D I S P L AY ( CO N T. )
I came in and re-organized the jewelry cabinet I came in and re-organized thecabinet. jewelry The cabinet. The had cabinet had earrings, necklaces, bracelets,bracelets, and rings.and Most of the jewelry this in this earrings, necklaces, rings. Most of the in jewelry cabinet is cabinet new andis that’s whythat’s it’s inwhy theit’s cabinet. necklaces are new and in theThe cabinet. The necklaces are on aso platform so customers candisplay see the and display ask can if they can on a platform customers can see the askand if they seecustomers it. Many customers look at thewhile display while are checking see it. Many look at the display they are they checking outinwaiting in line. I re-arranged theof display ofand jewelry and put new out waiting line. I re-arranged the display jewelry put new merchandise in the cabinet. I moved around the jewelry and remerchandise in the cabinet. I moved around the jewelry and restocked stocked it. This is picture is the outcome of what it looked like. it. This is picture is the outcome of what it looked like. When done I also cashiered during When I was doneI was I also cashiered during this time.this time.
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V I S UA L D I S P L AY ( CO N T. )
I was arranging the mannequins from the previous sale, I wasaround, arranging mannequins the previous sale, moving them and the styling them. Thefrom day before, moving them around, and styling them. I pulled merchandise and steamed them. As you canThe seeday before, pulledI merchandise and steamed to them. As you can see from the Ipicture am moving the mannequin the other from the picture I am moving the mannequin side of the store and changing it. I needed a little help to the other of the store and changing it. I needed a little help from the side assistant manager on how to straighten it, after awhile I finally gotassistant it. Here ismanager the outcome of what it from the on how to straighten it, after looked like and the window awhile I finally gotdisplay it. Hereofisour thenew outcome of what it markdown sale. like and the window display of our new looked markdown sale.
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MMerchandising ERCHANDISING
This week was still 30%30% off alloffmerchandise. This week wasan stilladditional an additional all merchandise. TodayToday I looked at theatsummer 20132013 merchandise book of of I looked the summer merchandise book all theallstyle numbers, season, vendor, the original retail the style numbers, season, vendor, the original retail price,price, the ticketed price, and the current mark down. I I the ticketed price, and the current mark down. doubled checked merchandise through outout thethe store to to doubled checked merchandise through store makemake sure they matched up if they didn’t, I would correct sure they matched up if they didn’t, I would correct it anditput mark down in ain red penpen so customers andthe putright the right mark down a red so customers can see. are some examples of the canUp see.above Up above are some examples of merchandise the merchandise book,book, me changing the price, and and whatwhat the the price waswas me changing the price, price beforebefore I changed it. it. I changed
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C U S TO M E R S E RV I C E
Customer service
I worked the fitting room today, helping clients and customers. I helped them with outfitsroom and suggesting different merchandise to them. When I worked the fitting today, helping clients and customers. I helped customers have merchandise in their hands we ask them if they would them with outfits and suggesting different merchandise to them. When like a fittinghave roommerchandise if they say yes puthands the clothing items in awould fittinglike customers in we their we ask and them if they room and hang them properly as you can see in the picture. I am helping a a fitting room if they say yes we put the clothing and items in a fitting customer Kate out with pairing a dress and a blazer together for an awards room and hang them properly as you can see in the picture. I am helping a night. No outfit is complete with out shoes and accessories. I helped style customer Kate out with pairing a dress and a blazer together for an awards this outfit with black heels and a silver necklace with matching earrings. night. No outfit is complete with out shoes and accessories. I helped style Styling is so much fun putting different merchandise together to complete this outfit with black heels and a silver necklace with matching earrings. an outfit. Styling is so much fun putting different merchandise together to complete an outfit.
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P R O D U CT E VA LUAT I O N
Product evaluation
Each sales associate and intern who works at BCBG has to get a fit session in to show the company and district managers how to Each intern who works BCBG has to get a style andsales how itassociate fits eachand person. This helps withatstyling fit session in to show the company and customers. Each sales associate picks out anddistrict styles managers there own how to style howit itcompletely. fits each person. This helps styling outfit andand styles The manager then with describes why customers. Each sales associate picks out and styles there own it is so important to fit garments to your body type and what outfit and styles it completely. The manager then describes outfit or garment goes with which body. This is somewhat like why it is so important to fit garments to your body type and what my class product evaluation that I took. You get to see how the outfitfits or garment body. This somewhat clothing and feelsgoes like. with I am which also evaluating theisgarments to like seemy if they match the retail price. that Up above a picture mehow the class product evaluation I took.isYou get toofsee modeling thefits look and a sheet that has the clothing and feels like.they I amgive alsous evaluating thefive garments to elements of a fit session. outfits see if they match the This retailhelped price. me Up style abovedifferent is a picture of me for modeling different body typesand andastyles. the look sheet they give us that has the five elements of a fit session. This helped me style different outfits for different body types and styles.
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LORD & TAYLOR INTERNSHIP SUMMER 2014
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SHOE UNIVERSITY
This summer I had an amazing opportunity to attend the annual Shoe University. Lord and Taylor’s shoe department went to Moorestown, NJ for a shoe convention. All the Buyers/ Planners attend as well as the General/ Regional managers of Lord and Taylor. The vendors present to Lord and Taylor’s shoe department like the General/ Regional managers. These styles will be in store in a couple of months. The Buyers picked out these styles and some are exclusive to only Lord and Taylor. The General/ Regional managers see new styles, connect, and talk to the vendors and Buyers. The Planners are at the convention to make sure all the stores have the right replenishment, sizes and shoes. This was a great experience and I am so honored that we all went as a team.
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DESIGN LAB CAMPAIGN LAUNCH - APRIL 2015 WHY APRIL? •
Beginning of spring – warmer weather
•
Slow time between spring break and finals
•
Students are more active on campus in the spring before they have to leave for home
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ROUTE
• • • • • • • • • • • • • • • • • • • •
Penn State University Cornell University Syracuse University Harvard University Boston University Northeastern University University of Connecticut Trinity College Yale University Fairfield University Montclair State University Rutgers University Princeton University University of Pennsylvania Villanova University University of Delaware University of Maryland Johns Hopkins university American University George Washington University
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T R AV E L S C H E D U L E
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C O N TA C T B R I T TA N Y L I P P E RT 815 382 6542 BRITTANYLIPPERT.COM BRITTANYMLIPPERT@COMCAST.NET