Olivia Hwang Allyena,Brittany,Deanna
Meet Olivia ● ● ●
● ● ● ● ●
Olivia has studied at the Art Institute of Chicago with a major in Fashion Design She has received the Nicole Miller Award and won 1st place in the Winzeler Gear Fashion Competition Olivia went back to South Korea post graduation and attended The Bonuru Professional Wedding Dress Academy where she studied in Bridal Gown Construction and Finishing Techniques She later, returned to the states interning at Zac Posen and Natori Co. While interning, Olivia was an Associate Bridal Designer at Jaehee Bridal Atelier in New Jersey Currently, Olivia is one of six designers at the Chicago Fashion Incubator at Macy’s Aesthetic: Traditional, Classic, Unique, Modern Price Point: $2,000-$4,000
Mission Statement My bridal collection combines an appreciation for the traditional and classic with the modern aesthetic and practicality for brides. Fluid silhouettes, the use of luxurious fabrics, and attention to detail are the principles that I integrate when I approach each gown. My goal is to lead my clients to the ultimate experience and outcome when it comes to customization, using my ability to match a look to individual bride's personality, body type, and preferences. Most importantly, I help brides to bring out their own innate fashion sense and make it reality with my design, construction, and technical skills. I believe fashion and style reflect one's own persona and worth. I make one-of-a-kind custom gowns for brides at affordable prices. All of my gowns are produced in Chicago, and I work with local artists, seamstresses, fabric vendors to help small business owners and artists in Chicago. -Olivia Hwang
Customer Profile ● ● ● ● ● ● ● ● ● ● ●
Age: Late 20’s-Early 40’s Occupation: Upper Management Levels + City/ Town: Downtown Chicago (Gold Coast, Streeterville area) Single (bride-to-be) Highly educated finished undergraduate, graduate levels Have professional careers, want to start a family Magazines they like to read: Town & Country, Vogue, The Knot, Brides Designers they like: Stella McCartney, Jenny Packham, Chloe Where do they shop: Neiman Marcus, Saks Fifth Avenue, Intermix Shopping Attitude: Quality focused, designer clothing, rare items Hobbies: Yoga/ pilates, aromatherapy, museums, collecting antiques
List of Deliverables â—? Design a lookbook including: layout, copy and art direction photography â—? Propose a communications plan to reach boutiques in Midwest and Northeast to get buyers attention and appointments to show the collection
LookBook
Buyers Sheet Who should be buying Olivia’s dresses ? Who doesn't quite fit the Brand?
Bridal Expo Letter
Taglines ● ● ● ● ● ● ● ● ● ●
Saying I do with Olivia Hwang Bridal Beautifully. Rare. Olivia Hwang Bridal Marked with Elegance- Olivia Hwang Bridal Timeless Reflection-Olivia Hwang Bridal Memories for a Lifetime- Olivia Hwang Bridal Lifetime of Happiness Olivia Hwang Bridal You Were Made to Wear Something Special Olivia Hwang Bridal Forever and Ever Olivia Hwang Bridal For Each and Every Bride Olivia Hwang Bridal All the remains is a dream come true Olivia Hwang Bridal
Olivia decided to use one of the taglines as her 2016 collection name:
"As you wish" for 2016”
Marketing -Instagram Ways to increase followers and get them tuned in!
Deliverables Completed ● ● ● ● ●
Lookbook Buyer Information Sheet Bridal Expo Letter Tagline Marketing Instagram & Pinterest