EDITOR IN CHIEF Peyton Peck
E.I.C. ASSISTANT Meagan Smith
Director: Audrey Golden Director: Ashley Voet Assistants: Natalie Cevallos, Lauren Hayes
CREATIVE DIRECTOR Nicole Martini
CREATIVE ASSISTANT Samantha De Oliveira
SOCIAL MEDIA Director: Elena Ciaccio Director: Reagan Nowell
PUBLIC RELATIONS Director: Emma Amorose Director: Catherine Knetsch Assistants: Madison Faust, Mackenzie Greene, Hanna Tandberg, Courtney Taylor
STYLISTS Director: Caitlin Madlinger Assistants: Leah Feiler, Jamison Giglio, Caitlin Hart, Krissy Hosman, Morgan McColl, Carly Srebnick
Director: Sarah Kalis Director: Emory Parkins Assistants: James Hurley, Jacob Patel
Director: Caitlyn Daley Director: Katya Anleu Assistant: Lindsey Prendergast Stylist: Lexi Ludwig
Director: Riley Pryor Assistant: Aaron De Paula Stylist: Taylor Charmatz
Director: Victoria Lewis Director: Danielle Perez Assistants: Saige Cole, Rachel Laughlin, Elizabeth Lehman, Kayla Rice
Director: Jennifer Groce Assistant: Hannah Lewis Stylist: Caitlin Hart, Krissy Hosman, Carly Srebnick, Christina Rao
Director: Alexa Frank Assistants: Hannah Leahy, Veronica Poidomani
Director: Chris Swan
Director: Sheridan Markham
Blog Director: Heaven Rubin Writers: Vicky Blanco, Lyra Durr, Jordan Glover, Emily LoSasso, Emily Malfitano, Ashlie Santiago, Kacey Sheppard, Christine Watson
Lifestyle: Chandler Haligas Menswear: Kiana Govind Trends: Gianna Stern Beauty: Lauren Alsina Editorial: Savannah Lee Cover: Bianca Rodriguez
Stylist: Megan Harris
Director: Mitchell Pantelides Director: PJ Hayes
Lifestyle: Teegan Barrish, Samantha Marsiglia, Morgan McColl, Josh McNeil, Victoria Seybold Menswear: Amir Adili, Sina Balouch, Tristan Cadena, Carson Payne, Devin Simmons Trends: Andrea Cabrera, Robin Cutts, Victoria Gladden, Sheridan Markham Beauty: Jena Brooks, Regine Dawson, Lilliana Echeverria, Elizabeth Lehman, Celeta Stewart Editorial: Esper Supplice, Natalie Buzyniski, Macy Lanceta, Lindsey Prendergast, Paris Renda, Sophia Rivera
table of contents lifestyle
5 13 15 16
Come Together Social Media & Mental Health #MeToo Movement Lil Miquela
18 29 31 32
Adrenaline Q&A: CADE Louis Vuitton x Supreme Yeezy, Yeezy, Yeezy
33 43 45
Letâ€™s Hideaway BTS: Meg Power Revival of Juicy & Ugg
47 53 54
Ocean Eyes Dressing with Compassion Color Psychology
55 67 69
No Church in the Wild Is Fashion Always Evolving? Founder of Like to Know.it
SPRING ISSUE 2
E ditorâ€™s Note
With the start of a new year, it was bittersweet to know this spring issue would be our last. With a bigger staff this semester, we wanted to leave everyone with an issue to inspire the future Clutch staff and leave a little part of us behind. Clutch Magazine has been such a fun and rewarding part of our lives and we can’t wait to see its continued success down the road. Our main inspiration for this issue was music, since it is an integral piece in all of our lives. In the same way that clothing displays your individuality, music is a vehicle for self-expression. You can cater it to your mood or daily routine. No matter what type of music you play, there is an emotion or memory attached to it. With this issue, we felt that the best way to feature all of our staff collectively and creatively would be through this diverse collection of music. Each concept had a completely different vibe and personality to it— which is captured through the songs we chose to title each shoot. We think each song encompasses the theme of their corresponding concepts and allows you to step into our creative thought process. We’re so grateful for the opportunities Clutch has given us and we want to thank everyone for making this such a fun journey. We love you all and will miss working with each and every one of you! XOXO,
NICOLE MARTINI SPRING ISSUE 4
Director: Katya Anleu Caitlyn Daley Assistant: Lindsey Prendergast Photographer: Chandler Haligas
Spring is the time for spontaneous road trips and life-changing music festivals. Whether on the road or backstage with the band, mixed patterns and eclectic earth tones keep spring alive in every scenario.
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Clothing: Divas and Devils, Wonsaponatime Vintage Free People
s o c i a l mend i a
By: Elizabeth Lehman In 2018, social media rules the world, and it rules the minds of those who use it. Statistics show people to be more anxious, stressed, and depressed than ever previously recorded. According to a recent study done by Stony Brook University, there is a link between depressive and other negative symptoms and social media interactions. This comes as no surprise when examining the flawless pictures, highlight reels, comparisons, and personal commentaries that piece together every news feed. These undoubtedly lead to a lack of self-esteem, more personal comparisons, and FOMO. Despite these negative aspects, numerous 13 LIFESTYLE
people cannot bring themselves to quit scrolling. Scientists in the Netherlands have even developed a way of ranking possible social media obsession. This leaves us with two major problems: deteriorating mental health, and even addiction. The easiest solution seems to be to simply delete all social media, but that is neither sustainable nor practical in the modern day in which we live. There are however many steps which can be taken to reduce the negatives of social media, because in the end, social media is simply a platform, and in order to solve the problems with it, we must look within. Here are a few ways to interact positively on social media.
1. Limit time Scrolling through an Instagram feed can become addicting with the endless stream of content, placed there for you to devour; however, people who limited time on social media have been shown to be more content with their lives. By limiting time on social media, you can become more removed from the virtual and more involved in reality. If you need to, take a few days without social media at all, it will help to re-center yourself, and it will all be there once you get back. I have done this before and it is so freeing, and it helps me remember that social media is just an aspect of my life, and it doesnâ€™t define me.
2. Stop Comparisons
will carry you further than you can ever imagine.
This is easier said than done, attempting to stop comparing 3. Unfollow, unfollow, yourself to another person unfollow takes a mindset change; I cannot stress this enough, however, it is critical not only if someone you follow for social media but for life in consistently makes you feel general. Comparison steals bad about away every good thing you have, and leaves you dissatisfied. Conversely, accepting yourself for who you are a link “...there is and another ssive e r p e d person for who n e e betw they are brings egative n r e h t o d n a so much peace d social n a s m in life. Some o t p sym things that help ions.” t c a r e t in ia med this mindset change is to remember: social media mostly shows the best of everyone, so when comparing your natural self to someone’s best hair day combined with precise photo editing, you will never measure up. Also, Instagram puts a huge emphasis on appearance. Appearance is great, but it is only one aspect of who you are as a person, and if you know your worth beyond appearance, it
yourself, irritates you, or you just don’t have an interest in what they post, unfollow them! It doesn’t mean you hate someone, but if their posts bring you down and you can’t change your mindset, there is no secret contract saying you cannot just unfollow them. I have recommended this to friends and every single one has told me they felt so much freer after getting things that were negative to them off their feed. Conversely, follow accounts that are positive! It can really be a mood booster to see a positive quote, or an adorable puppy. Cleaning out the negative and adding more positive makes a huge difference. I love social media as much as the next gal, coming up with creative Instagram posts and getting to see all my gorgeous, creative friends’ posts is great, but at the end of the day, it is just social media, and it is not what gives me my value.
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On October 17th Alyssa Milano tweeted, “If you have been sexually harassed or assaulted write ‘me too’ as a reply to this tweet.” Alyssa Milano published the tweet to reveal the level of impact sexual harassment and assault has on women in our society and was shockingly surprised with the results. Within 7 hours, the tweet had gone viral, with over 30,000 responses from women all over the country. Women began sharing their stories of sexual assault over Twitter and it became frighteningly relevant as to how sexual assault has affected too many women. In an interview with Forbes Magazine, Alyssa Milano said, “I personally do not know one woman that has not faced some form of harassment, abuse, or assault. And honestly, any woman I have discussed sexual assault with, has an experience of her own.” This was the purpose of her tweet. Alyssa Milano wanted to vocalize how many women have been affected by something so scaring and tragic like sexual assault. 15 LIFESTYLE
So, now what? People came out bashing the “Me Too” hashtag for being just that, a hashtag. People questioned the purpose of others sharing intimate details of their lives on twitter. But here’s the thing, this small hashtag, these 6 characters, created a voice and started a movement. Awareness is the first step to a solution. Within a few months after the initial tweet, Women’s Marches began popping up around the country. In Los Angeles, California, hundreds of women marched shouting “Rise up for the women of the world, for the women of the world rise up.” On January 20th, 2018, a Women’s March in New York City saw more than 750,000 attendees gathering together to raise awareness for sexual assault against women in America. Greatest part about this movement is how it is political in the sense that women are taking action, being noticed, and no longer letting this large of an injustice work against us in the female community. This movement has united a force of
people that believe in all sorts of different ideas, but stand together on this issue. Since the marches from the latter end of 2017, and early 2018, there has been a great shift from silence to awareness from women. With over a million marching women coming from across the country, there is a sense of “we are here, and we are going to fight for our own safety.” Social change is alive and well in 2018, and the anticipation is high to see all that comes from this movement. It has already affected the lives of so many people, raising awareness, removing a silence on something so dark, giving women ample opportunity to empower one another, and giving young women and little girls the kind of hope they need to remain vocal and ensure their safety. To all the brave women that continue to voice their stories, you go girl, from the bottom of my heart.
Lil Miquela By: Hannah Marie Lewis
The Boundaries between Reality and Virtual and Augmented Reality
to you right now.” Now this interview was unfortunately a phone call between Dawson and what sounded like a robotic or auto tuned voiced girl, rather than a video interview, raising eyebrows toward the thoughts of her being real. She strategically answers each question thrown at her, still keeping up the façade of her real identity. Everyone, including our favorite influencers, edit their images on social media and when asked about whether or not she uses face tune or digitally enhances her photos, Lil Miquela calls it like it is saying, “Who doesn’t edit their photos?” She has a good point.
Real talk, we all follow Instagram “influencers”, bloggers, people who we feel like we know because we constantly follow their everyday lives. 19-yearold, Miquela Sousa is an Instagram-famous influencer like no other. She sports top designer brands such as Prada & Chanel, has a debut single “Not Mine” which can be found on Spotify, but she is most famous for her mysterious physical appearance. Her Instagram profile has risen so many conspiracy theories on exactly what Lil Miquela is. Is she a real girl who heavily edits herself using Photoshop, or is she just a 3D virtual creation? Lil Miquela is not the first The craziest thing about her Instagram feed are the photos taken in locations that are real, and with people that are real. I watched YouTuber Shane Dawson’s video/ interview with Lil Miquela where he was prepared with a series of questions that everyone would surely be intrigued to know the answers to. The simplest question he asks, “So are you a real person?” in which Lil Miquela replies, “I’m saying, I’m really talking
virtual celebrity to surface. Remember the 90s band, Gorillaz? They were a fourmember band who were all cartoon animated. The virtual singer Hatsune Miku, has collaborated with Lady Gaga, Pharrell, and even had costumes designed by Marc Jacobs. This growing digital age has endless possibilities that can be used as a marketing tool for many industries such as fashion. Whichever way you may perceive controversial thoughts on Lil Miquela, the line between reality and virtual reality continues to blur our perception of what may be real; making it harder to discredit somebody based solely on their digital profile.
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s l i v e D d n a vas
S T Y L EILS.COM
O F E V S U ASANDDE IV .D H O W W S W ANDDEVIL 03
EE, FL 323 M: @DIVAS S A S R A G H A A T L S L IN A NROE ST T 1300 N MO
F A S H I O N ’ S S T A I R W A Y T O H E AV E N You may have been driving through Midtown and noticed the ever-changing and eyecatching window displays on the corner of 6th Ave and North Monroe. They have become quite an attraction for Tallahassee locals; creating excitement and anticipation as to, “What’s inside those walls?” The owner, Michelle Torregrosa, understands what it means to be a specialty boutique and works really hard at keeping her boutique truly special. From the moment you walk through the door, you immediately know you have found something extraordinary. Entering Divas and Devils is like entering a world where fashion, music, decor and art live in perfect harmony. The store is completely inspired by the spirits of the hippies, socialites, gypsies, the Natives and the flappers. Divas and Devils House of 17 ADVERTISEMENT
Style has a unique selection of clothing, shoes and accessories— everything from designer denim to formal gowns, intimates to kimonos. It’s a place where fashions are reborn, current styles are mixed in, and new looks are created. Customers are able to find themselves by creating a look that’s all their own whether contemporary or edgy, classic or bohemian. Divas and Devils also carry hand-made items from local aspiring designers. The most unique part of the store is how they mix in hand selected, original vintage pieces that are from all over the country. “We hand select all of our pieces, and these days it’s not about representing a brand but picking each individual piece,” says Michelle. “We look for quality fabrics, low prices and unique designs
you won’t find elsewhere.” Each employee has their own creative style which only adds to the unique atmosphere in the store. So be sure to stop by and spend an afternoon in this boutique with these fun and inspiring women! Visit their website divasanddevils. com and follow them on Instagram to get exclusive discounts, participate in frequent contests, discover new merchandise, and view their creative photoshoots.
MEET THE TEAM If the window displays haven’t quite captured your attention, you should meet the women who work there. Every employee greets you with a genuine smile the moment you step through the door. Whether she is draped in a glamorous vintage kimono or she is rocking a beat up Zepplin t-shirt, each employee embodies the aura of the store. You can tell they live this life to the core, a life filled with nostalgia, creativity, and glamour backed by a lot of hard work. The love for their job and each other is reflected through their exceptional customer service and ability to find each customer exactly what they are looking for. Owner, Michelle Torregrosa says, “This industry is often perceived as materialistic, but if we can help someone feel good about themselves by creating confidence and originality, then we have had a successful day.” These girls love what they do and it shows!
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Director: Riley Pryor Assistant: Aaron De Paula Photographer: Kiana Govind Clothing: Wonsaponatime Vintage, Frame Denim, Urban Outfitters, Vans, Calvin Klein, H&M, Stussy, Nordstrom (Comme des Garcons X Converse), Converse, Aldo
Inspired by the playful yet mysterious story of modern manhood, the dichotomy of their masculine strength and the gentle touch of style speaks true to the whimsy of spring. SPRING ISSUE 26
FALL ISSUE 28
Q &A w i t h t a m p a - n a t i v e m u s i c i a n By: Meagan Smith Q: You’ve been releasing original songs since 2016 and you’ve experienced great success since. What do you attribute your growth to? Thank you so much! I attribute my growth to focusing my time and energy on the music itself. I try to make sure that I spend my time on the songs. If you have good music, I feel like everything else usually follows. Q: Between intimate club appearances and large, notorious festivals, what has been your most memorable performance thus far? Performing at Lollapalooza with Cheat Codes was an incredible experience. I definitely felt like I blacked out from
the adrenaline while I was on stage!
full-time job. I don’t really believe in having a plan B.
Q: You’re a 22 year old guy living in LA. What made you take a leap of faith in moving out there to pursue your music career, rather than choosing the traditional route and going to college?
Q: Cheat Codes is a group you work with often. Do you have a dream collaboration?
I definitely considered going to college— Florida State specifically. I just felt that I had to dive in head first if I was going to make music my
Correct! They’re awesome guys and really helped me get started in the industry. My dream collaboration would be with Drake, Billie Eilish & Skrillex. Q: Aside from making music, you have pretty dope style. Where do you gain your
CADE style inspiration from? What are some of your favorite brands?
I appreciate it! I gain my style inspiration from a combination of influences. Mainly I’m inspired by other artists in the scene and random clothing pieces that I feel connected to. I really like Fendi, All Saints, Off White and Balenciaga at the moment. Also loving the collaborations that are going on with streetwear and high fashion brands.
Q: It seems like you and your siblings are super close. What is like being able to live in the same city as your support system? We definitely are. D.A., Brooke and I have always gotten along well, and it’s really nice to have. I’m grateful for the fact that I have supportive siblings that I enjoy being around and am proud of. It makes the journey easier.
Q: You have almost eight million monthly listeners on Spotify, you’ve gone gold in the U.S. and platinum in the U.K.; at what point do you sit back and say, “wow I’ve made it”? Not anytime soon ;) Haha thanks so much, though. I’ll sit back when I can no longer go out in public or something.
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LOUIS VUITTON’S BOLDEST COLLAB YET By: Emily LoSasso When the runway met the streets— The Supreme x Louis Vuitton collaboration one of, if not the most hypedup fashion collaboration of all-time. When LV unveiled the iconic collaboration at their men’s fall runway show in Paris, everyone’s jaw dropped. It’s been a year later and my jaw is still laying on the ground. There isn’t a fashionista/o alive who wouldn’t recognize the classic patterns of the LV brand; LV has been in production since late 1800s, and is instantly recognizable. LV unveiled the iconic collaboration at their men’s fall 2017 show in Paris. Almost every item in the collection is dripping in Supremes’ signature red color and feature both the Supreme logo and LV’s iconic monogram pattern. The limited-edition Louis Vuitton x Supreme collaboration items were pre-launched on June 30 in Miami, Florida, Los Angeles 31 MENSWEAR
and other pop-up locations worldwide. Shoppers could book an appointment on the fashion house’s website to get their hands on the Louis Vuitton x Supreme collection. Once the appointment is confirmed, it can’t be transferable, and it only allows a one-time entry. Each guest was permitted to purchase up to two Louis Vuitton x Supreme products. In an interview with WWD, Louis Vuitton’s men’s artistic director Kim Jones spoke of the partnership, “You can’t have the conversation of New York men’s wear without Supreme right now, because it’s such a massive global phenomenon,” said Jones. “I used to work when I was at college unpacking boxes of Supreme at a company in
London that distributed it when it was just starting out, so it’s something I’ve known all along in my life. I just feel that the strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling — it works together perfectly.”
YEEZY, YEEZY, YEEZY Insta Ads for Days By: Samantha De Oliveira Say what you want about Kanye West and his empire of an extended family; you can’t ignore that they know a thing or two about how to run a business. Yeezy Season 6 broke marketing boundaries that may have even been illegal—but honestly do we expect anything less of Ye? Kanye used the power of Instagram to advertise his entire new line, all without making it look like an advertisement. This alone has begged the question, is this the direction brands should be moving in? We all know the influencer market has skyrocketed and brands are hiring Instagram influencers left and right because they are ~finally~ seeing that the money is in social media. Kanye used this world of influencers and “Insta models”, along with his internet breaking wife— who alone has over 100 million followers—to create an ad campaign that could spur a change in the way we see brands and houses use social media. Opting for paparazzi style photographs instead of the traditional posed editorial we all have come to
expect of an ad campaign, Kanye’s clothing is captured in everyday life. Typical of Kanye, there’s always a controversy following close behind. As much of a buzz worthy, cutting edge this ad campaign ended up being, it is most likely illegal according to FTC regulations. If an Instagram user is being paid to promote products, it must be blatantly obvious to the viewer—which is why you see #ad all over your feed. If it is deemed not obvious enough, the post would be against the law. Since it is not known whether or not the participants in this campaign were paid or given clothing as a form of payment, we can’t be sure exactly if it is breaking the law. Illegal or not, it wouldn’t be surprising if we start to see this style of advertising take over our Instagram feeds.
Director: Jennifer Groce Assistant: Hannah Lewis Photographer: Gianna Stern
Clothing: Divas & Devils, Wonsaponatime Vintage, and Walter Green
Hide away in Palm Springs circa 1970, with a mixture of bohemian resort wear and the freedom to let loose with adventure.
b e h i n d th e sc e n e s w i th
By: Emory Parkins There are countless movies, books, and T.V. shows that attempt to accurately illustrate what it’s like to work for a “big-time” magazine, none of which showcase the reality of working with such an influential form of media. With the continual evolution of technology, one could only imagine the hectic and ever-so challenging responsibilities that comes with managing a multimillion-dollar brand such as PEOPLE or Real Simple. Meg Power is one such individual. She started her magazine endeavor working with PEOPLE in 2011 as the Sales Director of Mobile & Emerging Platforms. In her own words, Meg identified that her role was to work “closely with Editorial, Product, Technology, and Marketing teams to ensure 43 TRENDS
that together we were building the best-in-class products that consumers would love and that advertisers would want to pay to advertise in.”
“...the only thing that is certain is change, so we must be ready and willing to adapt with that change.” More specifically, she would speak with advertisers such as Proctor and Gamble (Tide, Crest, Olay), Unilever (Axe, Dove, Hellman’s), PepsiCo, Tiffany, etc. to educate them on “changing
user behaviors; new content platforms, user adoption of our specific offerings; audience demographics and how to meaningfully advertise within these new experiences.” These responsibilities became more and more challenging as the years went on due to the evolution of technology and the consumer demand of media. At the time of Power’s initial start in this role it was less than a year after the introduction of the iPad, just the beginning of the technological storm that was beginning with media communications. Similarly, Meg confirms that working for a “big-time” brand such as PEOPLE came with its challenges, but did not come without its perks. She reminisces that one of her most memorable times at PEOPLE was when Taylor Swift spontaneously popped in on one of her
a g n i v Ha n o s r e t e h r g a u C o Her th e Magazine im T g i B Sales Meetings to deliver a private performance. On the contrary she said that more excitingly was “when you got to work with an advertiser to execute a huge and exciting advertising program that made sense for both their brand and PEOPLE. It’s hard work, but there’s a rush that comes with it.” Meg notes that working with PEOPLE was “an absolutely amazing experience. I was able to work with some of the best and brightest in the industry”-something we all would hope to one day be able to say as well. In 2013 Meg’s talent and success was recognized by another sister company of PEOPLE, Real Simple. It was that year that Power transitioned from one brand to another, only first making sure that it would be the “right fit,” and with the blessing from her Publisher at PEOPLE. With every new step however, comes its challenges. “I could not get over how different two brands within the same parent company could be. The structure, culture, and processes were all quite
different at Real Simple than PEOPLE, so my learning curve was steeper than I had initially expected,” Meg revealed. There is no doubt that transitioning from one A-list media brand to another would be a challenge, but Power’s was able to get just as much out of this experience as she did with PEOPLE. She said, “in the end, I learned a tremendous amount, working closely with colleagues on the Editorial, Technology, Product and Marketing teams to enhance the digital footprint and ad revenue for the Real Simple brand”—sound like a lot? That’s because it was. I finally had the pleasure to discuss with Meg what advice she would give to college students striving to attain a job in not only the magazine industry, but to those who are merely just looking to one day have a career. Power discloses that in all reality there is no magic formula for reaching your “dream career,” especially not right out of college. More specifically she mentioned that “the most important thing to remember is that we live in a time when
the only thing that is certain is change, so we must be ready and willing to adapt with that change. The media industry is no different so I would look at the broader industry news and trends impacting it. This will help you understand the current and, potentially upcoming opportunities.” As college students, most of us know that the expectation outlined by society is to either continue our education, or to immerse ourselves in some sort of career post-graduation. Meg’s final piece of advice confers with this, but also gives her own two-cents on what is really the most important: “If you’re lucky, you find a company that you can grow with for a while, as I was able to do at Time Inc. But for most, the path to success isn’t perfectly straight…so don’t just focus only on finding a dream job-that’s a lot of pressure to put on yourself-but on finding an environment and a group of people you can learn from, and who can help you take productive steps forward in your career development.”
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UGG and uicy Couture the best revivals of the season
By: Heaven Rubin I never thought I would see the day that we would be in the midst of an UGG Couture collaboration, a revival started by none other than Rihanna. Rihanna was seen pairing her Classic Short UGG’s with her Gucci Parka, and Dior Bag, a step in the right direction for UGG’s Couture collaboration with Y/Project. The Collection with Y/ Project, a Belgian brand, features thigh-high UGG Boots that retail from $270$1,380. Get ready to combat any kind of cold weather in these boots. Glenn Martin, the creative director of Y/Project, includes this collaboration as a part of his deconstructed streetwear collection. Rihanna encompassed Martin’s true vison for his line with the way she paired her short classics with the rest of her Couture garments. Glenn Martin wanted to create a design that seemed effortless and was super comfortable, including a slouchy style, an over-the-knee style, and a layered knee-high style. Martin told Vouge, “I get my inspiration from the street. I’m that creepy guy staring at you in the Metro. I love 45 TRENDS
watching people, seeing what they wear, how their clothes affect them.” By bringing lovers of lazy fashion together with something so editorial and almost unthinkable for the typical fashionista? Martin has blurred the lines of everyday and high-fashion through the juxtaposition of two of the most stand-out pieces. I am loving this revival and trend. Though I am not sure I will ever be able to wear a pair of thigh-high UGG’S and not melt from the sun here in Tallahassee, I do love the idea of throwing them on over my favorite leggings and dressing it up with a trendy sweater and leather bag in the middle of New York City. Juicy Couture announced their revival in late 2017, and I was so excited about it. Your favorite track suit is back, and honestly, I can’t wait to gift myself with one. But this revival has more to it than just fresh track suits, Jamie Mizrahi, the new creative director wants to keep the happiness and joy that the brand was known for. Coming back on the New York calendar after being gone for years, Juicy has tried to come back strong and fun, just like we remember her.
Katy Perry was spotted in a fresh and vibrant track suit from the Spring 2018 Collection, but that was just the start to this collection’s rebirth. It was smart, from a fashion, and business standpoint to revive the brand with the idea of Juicy Couture being fun and free. Some of this was attributed to the infamous velvet tracksuits, but Jamie Mizrahi also released fun and delicate pieces with vibrant prints in the Spring collection. Mizrahi says, “as a global brand it’s important that consumers know we offer so much more.” So, what do the founders of Juicy Couture have to say about the revival? Well, they’re loving it too. Skaist-Levy and Nash-Taylor, who started Juicy Couture with $200 in their bank account and transformed their brand into a billiondollar enterprise say, “We love that Jamie is the creative director. We think she’s killing it. It’s super fun. It’s amazing.” This season’s revivals are some of the best I have seen and while nostalgia is a fun, innovation is better, and I love where both of these brands have decided to take their product.
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Directors: Victoria Lewis Danielle Perez Assistants: Saige Cole Rachel Laughlin Elizabeth Lehman Kayla Rice Photographer: Lauren Alsina 51 BEAUTY
M By: Jacob Patel As of late 2017, it has become a growing concern of makeup consumers on whether brands test their products on animals; the same concern is maneuvering into the fashion world. Animal activist brands are putting forth alternatives to mainstream clothing for people who wish to live a little more humane. Dressing cruelty-free does not have to just be for vegans, avoiding animal products encourages people of every way of life to steer away from the typical trends of everyday fashion and try living a more benevolent lifestyle. Vegan fashion provides an alternative to clothing and accessories made from cruelty-free materials. Vegan brands avoid materials like leather, wool, Angora, and cashmere just to name a few; focusing on using plant fabrics like cotton, and manmade materials like polyester. Dressing cruelty-free is not as hard as it may seem. There are many up-and-coming brands making their way into the fashion world, as well as many established brands that are familiar to many consumers. Vaute NYC is 53 BEAUTY
S a women’s clothing brand started by Leanne Hilgart with a mission to “take animals out of the fashion equation.” Vaute has been recognized by People for the Ethical Treatment of Animals (PETA), Vogue, and Paper Magazine, and was the first vegan fashion brand to be shown at New York Fashion Week. Many mainstream brands, like Dr. Martens, Forever 21, and Lulu’s, are also making an effort to be cruelty-free by offering their customers vegan options to their products; offering fauxleather products, vegan shoes, and utilizing vegan materials as a whole. In 2011 Free People dropped its first vegan collection. By 2015, it had almost doubled in volume, and its faux leather products have even surpassed the sales of their leather products in some categories. Brave Gentlemen is an online retailor for vegan menswear. They offer products like pants, shoes, outwear, suites, and accessories; aiming to give people a sustainable and vegan alternative to everyday necessities. Dressing vegan is not as crazy or difficult as it may initially sound; it can be surprisingly
easy and quite trendy. At the start of the new year, PETA shared 16 of their top vegan fashion trend predictions for 2018, and they are actually pretty cool. PETA made some bolder predictions like the revival of corduroy and fanny packs, as well as a few more conservative trends like velvet and graphic tees. With the vegan leather industry suspected to reach $85 billion in the year 2025, vegan fashion is on the rise (Grand View Research). GVR states that because the “textile technology is evolving… consumers are preferring vegan fashion. Millennials in particular are leading the movement toward more vegan fashion, being raised to be more eco-conscious. For many, converting to a totally vegan lifestyle is difficult. Of course everyone wants to do their part to contribute to the betterment of the environment, animals, or other worthy causes, but living completely vegan doesn’t have to be the only option. Transitioning your wardrobe to exclude animal products is a much easier way to start living more compassionately.
VERSATILE CLOSET FOR THE VERSATILE WOMAN By: Ashlie Santiago We usually think of the rainbow in the order red, orange, yellow, green, blue and violet. However, what if we thought of them as desire, creation, energy, nature, harmony, and stability? In the world of color psychology, that is way the rainbow is thought of. Through extensive psychological research, there has been a discovery of unconscious color perception. Studies have shown that certain colors like red show more attraction or that blue creates a calming effect. What if the colors you wear could affect how you feel, act, or are perceived by others. Cool right? With the 2018 Pantone color of the year being Ultraviolet (meaning power) there is a newfound encouragement of the inner self to express oneâ€™s strength and confidence. What if, through the lens of your wardrobe- you can find a way to express and bring true inner emotions to the surface for everyone to watch in awe.
While colors tend to have seasons, your mood does not. Women everyday are incorporating trending colors to the look that they are going for. Whether that be bright colors to express the warmer months or darker colors during the colder months, throughout the history of fashion there seems to have been an encouragement to wear colors that are generally in a timely trend. However, the greatest trend you cannot take from anyone is their own color palette. Whether itâ€™s the colors that make them feel amazing or the ones that complement their eye just right, color has always been a huge player in the game of fashion.
and Ultraviolet does exactly that. So whether you are feeling pure bliss or you are just in need of a little mood booster, anyone can use colors to keep one true to their inner self !
By combining the desire of red and the stability of blue, the color purple creates a color of extravagance and in old-times royalty. The Pantone color of the year is a fun way for women to broadcast their confidence in style. Like any piece of wardrobe, you want to feel good
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In The Wild
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Director: Nicole Martini Assistant: Samantha De Oliveira Photographer: Savannah Lee
Clothing: Free People, Wonsaponatime Vintage, Nasty Gal, Aldo SPRING ISSUE 60
In the wild, your drive to fight is what keeps you alive. The juxtaposition of the bare desert, stark white, and mixed metals imitates this strong-spirited journey. SPRING ISSUE 62
g L A L WAYS EVo Vi N Is Fashion
If We Constantly Recirculate Past Trends?
So, is fashion really “evolving” with these recurring patterns Fashion is arguably one of of style coming in and the most actively transitioning out of flux? The answer is and growing industries in yes. In fact, this constant the market. Trends are recycling has facilitated and consistently coming in and out encouraged new breeds of of style at a rapid pace— bell fashion, challenging the minds bottoms and sleeves, platform behind the industry to take sandals, and tube tops to name their creativity to new heights. only a few. There is, however, After all, everyone knows a demonstrative pattern that in fashion, everyone is among these; they were all always looking for the newest trends once before during and most updated look in a previous decade. While order to maintain relevance. fashion is always changing, we The objective is to take have observed that styles of something familiar to the the 1950s, 1960s, 1970s and so public, and make it that much forth leading up to the 2000s more enticing, practical and have discovered prevalence desirable. in our updated fashion scene, incorporating slight nuances I like to compare this that shape them to today’s dynamic with that which conventional dynamics of exists among other creative design. Though there have areas such as literature and been progressive elements film. We consistently see the of fashion that continue to prevalence of archetypes, or make appearances in our so-called molds for characters daily trends and concepts, the such as the hero, the damsel way we dress has most often in distress, the tragic downfall, managed to tie itself back to femme fatale and so on, but our history. all orchestrated in different, By: Jordan Glover
unique ways depending on the context. Fashion works in a similar way, in that we take a foundational throwback concept such as the highrise bottom and modernize it to meet the standards and principles of the contemporary fashion scene. Like in literature and film, few ideas are ever 100% original; the creators of most works we read and watch have built upon the groundwork laid out by men and women that had preceded them. To put it into perspective, just recount all of the different Disney princess movies you have seen. Walt Disney produced the original storylines and once he passed away, others took over and used his infrastructure and platform to influence the future of the media company. 2016 and 2017 illustrated themselves as some of the boldest and most daring years in fashion history, what with a prevalence of mesh and transparency, fishnets,
plunging body suits, and overall skimpier bralettes and tops. Many of these statements were fabricated just recently, to go along with the rebirth of edginess often associated with ‘90s grunge. However, these two years also remediated several concepts dating way back from the ‘50s all the way up to a millennial’s early childhood. Approaching summer of 2017, I could not believe my eyes as I began noticing my favorite middle school shoes appear all over social media, and all over campus months later – the notorious black and white checkerboard Vans slip-on sneakers (mine were brown and blush pink). It was then that I realized the extent to which trends could make a comeback and no longer be considered “fads.” The return created a chain reaction and other Vans sneakers started becoming worn more frequently, not to mention a spike in sales of New Balance “dad” sneakers. The “mom jean”— a staple that has remained in style for quite some time now. Years ago, we ridiculed the frumpy-looking denim jeans recognized in ‘90s sitcoms that failed to flatter one’s behind, but our patterns of evolving fashion have led retailers such as American Apparel, Urban Outfitters, and Topshop to regenerate their own pairs
of similar design. Knowing their market of teenagers and young adults concerned with accentuating their bodies, they adapted the “mom jean style” in a way that would appear more figure forming and flattering for the hips, butt and thighs. The same situation applied to high-waist shorts when they came into style around 2010; the original style of short fit comparably to the original “mom jeans,” but stores understood the need to adjust the lengths and dimensions in order to create appeal. The list of trends that have come back decades later is seemingly infinite. It is hard to avoid when time periods such as the ‘50s, ‘60s, ‘70s, ‘80s, and ‘90s are debatably distinguished by their corresponding fashion characteristics. We see leather jacket, we think of the 1940 and 1950 “greaser.” We see flowy pants and round sunglasses, we think of the 1960 hippie. In a sense, the 2000s is a miscellaneous conglomerate of all of these distinctive stages compiled into one. Fanny packs, the once laughable, yet practical pouch strapped across one’s hips, are now manufactured with funky patterns and embroidered sorority letters. One-piece swimsuits, periodically considered overly modest and
mundane, now come in a wide array of styles agreeable with the millennial generation. We should be thrilled to live in a generation existing among perhaps one of the most pivotal eras in fashion history. For the first time ever, not only are we shattering social norms and dressing in unconventional ways that free our bodies, but we are discovering ways to preserve iconic elements of style that have tragically dissolved throughout the years. Unlike what the Law of Thermodynamics says about energy, fashion can be created but it cannot be destroyed.
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LIKE to KNOW.it: MAKING BLOGGERS LOADED
By: Emily Malfitano In this ever-evolving industry, more customers want more products instantly and easily. Now there is a way that you can easily purchase clothing that influencers, and bloggers are wearing. A simple app connecting what you like on Instagram to what you want in your closet, has changed the fashion game. Founder of LIKEtoKNOW.it, Amber Venz Box thought of this million-dollar idea that brings us closer to the world of bloggers. Amber Venz Box originally started out as a blogger but realized that she was advertising for brands, making money for them, but not for herself. She decided to start her first company in 2011, called RewardStyle, which is a social media tool that helps bloggers, or likely known as influencers, make money off of their website. To simply make money from your home, bloggers post the links to where they got their products online and once a shopper uses this link and purchases it, the blogger will 69 EDITORIAL
receive a commission off of this purchase. The catch to RewardStyle is that it is an invitation-only company. Venz Box was smart when thinking of this idea because not just any blogger can have access to earn commission with their websites. To get an invitation, it has to be earned by building a strong audience. As we progress more and more with social media, Instagram became more relevant. An easier way to influence their followers, bloggers started making Instagram accounts showcasing their everyday lives as well as what they are wearing. Venz Box knew that she had to evolve her company to fit with the new Instagram platform, which made her create LIKEtoKNOW.it, an iPhone app that helps consumers easily find out where to buy outfits that they want by a double-tap. When Venz Box’s new idea started, a customer would like the Instagram photo that uses LIKEtoKNOW.it and then he/she would receive an email with all of the links to buy the items. As this idea has grown further, Amber makes
it even easier to spend money by sending the information from your Instagram app to your LIKEtoKNOW.it app where you can see right there where to purchase your favorite products rather than using your email. When influencers connect their posts with LIKEtoKNOW. it, they’re making a profit when the customer buys an outfit as well, making Amber, an influencer, and the merchandiser money. Since social media is always growing to new and better platforms, Venz Box decided that with the app on your phone it is accessible to all platforms simply by screenshotting what you like, uploading it into the LIKEtoKNOW.it app and it can be purchased. As important as this can be for Amber, it is also very life changing for certain bloggers. Rachel Parcell, an influencer and founder of the blog called “Pink Peonies”, has made almost $1 million in a year just by blogging. Parcell, originally from Utah, is a Mormon. Mormon women are not likely to get a job or work outside of the home because
it is against their beliefs. It is said that Mormon’s are very family centric with the traditional roles, one being that women stay home all day and take care of the kids, house, etc. When using the traditional gender roles with men and women, the women do have the authority over their children. If these women decide to work outside of the home, it is frowned upon to work full-time since they are in charge of working to nurture the children. This being the predicament that Rachel Parcell was in, she decided to start a blog. Originally, her blog was started to showcase her newlywed life to her family but it started becoming bigger when people from all around the world would ask her for fashion tips and advice. Parcell eventually started using RewardStyle on her blog to provide her followers with the links to her clothing while making money off of it. Once her blog became more and more popular, Parcell started her own clothing line that she posts on her Instagram story attaching the link so that her followers can buy her products. Rachel’s Instagram became increasingly popular once she used Venz-Box’s LIKEtoKNOW.it creation. Driving more sales to companies like Nordstrom, while making commission on her sales, Parcell was increasing her own salary
drastically. While having this blog she has broken some of her Mormon rules but she also does this with caution. She explains that when there are things to be done with her blog, she focuses and does it all at once so that when it is done, she can dedicate her time with her children and family. But of course, gossip comes with being famous. A website called “Gomi”, or Get Off My Internet, was created for people to criticize these bloggers. A lot of these women comment on Parcell’s latest posts with harsh discussions about her religion and question if she is allowed to have this blog due to it. Parcell has her beliefs, just like anyone else, but she will get harsh feedback if she isn’t following the exact rules of Mormonism. Without this blog, Parcell would have been a stay at home mom watching her kids all day envious of her husband going to work. Since she started Pink Peonies, Parcell has made companies, such as Nordstrom, increase their sales by millions while she is also gaining profits from both LIKEtoKNOW.it and the retailers themselves.
By making millions, she and her husband can enjoy their kids and focus on familyoriented trips, taking on different adventures. Amber Venz-Box is a huge part to thank for this.
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come together ripple
wild flowers adrenaline gray
you and me poolside
my my my!
no church in the wild paper planes
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BEATLES GRATEFUL DEAD TOM PETTY LAUV SLENDERBODIES GLASS ANIMALS THE LAGOONS SHALLOU BAYNK BILLIE EILISH TROYE SIVAN ELLA VOS JAY-Z & KANYE WEST M.I.A. T.I. & RIHANNA
k n a h t ou y
Wonsaponatime Vintage Diva’s & Devil’s
Free People (Dillard’s) Walter Green
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Clutch: Anthropologie Model: Nicole Martini