British MODE October 2013

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ing, and metropolitan women of today. The brand knows its customer well, enticing the affluent rebels with a risquĂŠ style vibe. Her multi-layered personality shines through the multifaceted designs and the unique features on every jacket, which embody the very essence of her individuality.

ences, playing up to dreams of fashion rebellion and hell-bent style revolution. Elegant designs and classic tailoring steal an unrivalled rock star edge in Pritch’s more feminine creations. Glossy leather in high-shine gothic black injects a rock and roll influence into the trailing trains and peplum waists of the classically ladylike silhouettes throughout the collection. Seductive contours and nipped in waists gracefully flare over the hips, creating defiantly chic and eye-catching designs. These pieces combine an energetic and unapologetic mix of class and rebellion which conjure images of edginess, direction and power.

Designs are imagined without limits. The collection oozes with character that is rich in rebellion and dark with desirability. Fiercely fringed epaulettes adorn the shoulders of Pritch’s outspoken Shotgun jacket. Midnight black soft suede creates a more sensuous approach to biker chic. Studs stand strongly across shoulders like cast-iron stalagmites on the Studded Eagle. These designs are For Pritch, experimentation is key to creoverflowing with on trend biker influ- ativity. Many of the designs feature patch20


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