NetWorks Issue 20: The Collaboration & Communication Issue

TEAM

NetWorks

Editor: Bradley Hulley,

Paid Media Director at KlickSense

WDesign and Production: E hello@klicksense.com

Online version: https://bita.ie/magazines.html

Printer: Aquablue

Sales, Events and Marketing: T +44 (0) 7587 035740

E office@bita.ie

Published by BITA Ltd

HEAD OFFICE:

Main House, West Suite, Turkey Mill, Ashford Road, Maidstone, Kent, ME14 5PP www.bita.ie

T +44 (0) 7587 035740

E office@bita.ie

© BITA Ltd. All rights reserved

Terms and conditions

NetWorks is published by BITA Ltd. Its entire content is protected by copyright 2025 and all its rights reserved. Reproduction without prior permission is forbidden. Every care has been taken in compiling the content of the magazine, but the publisher assumes no responsibility in the effect arising therefrom. Readers are advised to seek professional advice before acting on any information which is contained in the magazine. Neither BITA Ltd or NetWorks accept any liability for views expressed, pictures used or claims used by advertisers.

WELCOME

e live in a time of global uncertainty — marked by conflict, economic disruption, misinformation, and a lack of clear communication. These challenges often obscure truth and breed division. In response, we must emphasise not only the need for clarity and integrity but also the fundamental value of working together.

At the heart of overcoming these obstacles is collaboration. Not as a buzzword, but as a principle rooted in trust, shared experience, and a common goal. Now more than ever, we must build strong communities — ones that thrive on teamwork, transparency, and mutual learning.

At BITA, collaboration is not just something we say — it’s something we live. We believe in sharing knowledge, sharing opportunities, and sharing responsibility. We don’t seek to be exclusive; we seek to be inclusive. Our aim is to correct what isn’t working, to model better practices, and to grow stronger — together.

This is about rebuilding a community that is resilient, honest, and unified. One that stands in stark contrast to the uncertainty the world faces. If we are to meet the sustainability targets and societal goals before us, we cannot act in isolation. We must communicate better. We must collaborate better. And we must start now.

Together, we are stronger.

PAUL WHITNELL President

Sponsored by Begbies Traynor Group www.begbies-traynorgroup.com

BITA Contributors: KlickSense, Marcelle Micallef, Eden Bray, Sarah-Louise McCartney

Mellon Literacy Hat Campaign: Building Futures. 13. Cape Town Chapter Launches with Purpose and Possibility

Contents

From Boardroom to Boxing Ring

8. Still Architecture.

9. What You Need to Know When Operating Between. the UK & Ireland.

10. From Boardroom to Boxing Ring.

12. Building a Global Network from the Ground Up.

13. Cape Town Chapter Launches with Purpose and Possibility.

14. Meet the BITA Team.

17. Building Your Software with Love and Care.

19. My Friday Morning Ritual: BITA’s Online Networking.

20. Branding with Purpose.

21. How Trade Credit Can Support Your Business.

22. The Rise of Fry Group: From One Lorry to a Thriving Enterprise.

24. Welcome to the New BITA Online Experience.

25. Maximising Your BITA Membership.

26. Your Team’s Not Broken, Your Communication Is.

30. Building a Responsible Future: AI Ethics & Sustainability Are in Our Hands.

32. Networking at Full Speed.

33. Planning for Growth.

34. Are You Overpaying for Your Home and Business Utilities?

35. The Mellon Literacy Hat Campaign: Building Futures.

36. Play the Long Game.

41. Powering Progress: Sustainable Solutions from Mainland Group.

42. Networking with Purpose.

43. Celebrating a Decade of Excellence.

44. An Investment Like No Other.

45. Raising the Bar in Property with Passion and Precision.

47. Menopause 101.

48. The Board You Can’t Afford.

50. Green Is the New Black.

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Still Architecture

Written by Atelier de Linde Ltd.

On rare occasions in an architect’s career, one receives that most paradoxical of commissions; to design a building that cannot be seen. Whilst this may sound like a nonstarter, in practice it presents a golden opportunity.

The first such commission one of our Directors undertook was just outside Bath. At the time, they were working as an architectural assistant for Fergusson Mann Architects and the clients, Prior Park College, were seeking an architect who could respond to a rather peculiar brief.

Prior Park is a magnificent Grade I, listed Neo-Palladian villa perched on the crest of 28 acres of National Trust Park land with magnificent views across the city of Bath below. The parkland, designed by the poet Alexander Pope, drops down steeply from the villa into a broad scoop of a valley and is peppered with “folly” features such as the acclaimed Palladian Bridge, a Gothic temple, a grotto.

The Villa – now a private college – was expanding and needed a new day house but one that would not detract from the C18th stage set. The obvious solution

therefore was to embed it into the steep hillside, out of sight. It sits there today, quietly and unassumingly, nestled among series of terraces.

Fast forward a couple of decades and flutter over to East Sussex, settling over an inconspicuous parcel of land just west of Wadhurst. An abandoned tennis court sits in the twilight zone between the last house along Mayfield Road and an ancient woodland. This time, the brief for a

hidden gem was determined not so much by the client but rather planning by policy. Excitedly, the team started scribbling ideas down to create a vast family home entirely hidden from view, Westerleigh.

Emerging through a cluster of trees onto the new site, there is really very little to see. Visible in the distance, a low lying bank of solar panels reflects the sky above and on either side of the clearing the ground imperceptibly folds away into the ground. A series of glass balustrades (Building Control compliance) suggest a

more sophisticated intervention.

A bird’s eye view would give more away, revealing three long rectangular lightwells which upon closer inspection are flanked by a series of internal openable glass screens.

And here begins the magic of unravelling the paradox. Though hidden underground, every room in the house opens to the outside, fresh air and light. Four bedrooms, each with an en-suite bathroom, give onto the private winter garden, whilst the triple-aspect kitchen/ dining area is flanked by views out to the north/west and to the more social winter garden to the south. In summer glass doors to the inner gardens can be opened collapsing the inside/outside thresholds.

From a sustainability perspective, the house works like a dream. Earth is a good insulator. The array of solar panels doubles up as a canopy preventing summer overheating and the winter gardens facilitate the flow of natural air through the building.

Atelier de Linde Ltd

78 St John’s Road, Tunbridge Wells, TN4 9PH

Website: www.atelierdelinde.co.uk

Email: hello@atelierdelinde.com Tel: 074848 18966

Every business reading this article should be taking GDPR seriously and have their own programme in place, however there are a few key areas that I have identified where businesses can let themselves down and leave themselves open for trouble.

Cross-Border Data Transfers

The UK has an adequacy decision in place which covers the transfer of data between the UK- Ireland/ EU. It is worth noting that this adequacy decision is due to expire in June 2025 but there has been an extension of 6 months to December 2025. It is worth noting that there is a new UK-EU deal being agreed at the moment and the transfer of data is being planned for future changes- worth keeping an eye on this.

What You Need To Know When Operating Between The UK & Ireland

Some advice you need to know

By Eileen Ireland, CEO of GDPR

Privacy Notices & Contracts

Documentation and privacy policies must reflect both UK and EU GDPR requirements, especially if processing takes place in both regions. Contracts with data processors should clearly outline responsibilities under both legal frameworks.

Subject Rights & Breach Notification

Ensure your processes for responding to data subject requests are valid in both jurisdictions and that your staff are trained to recognise a breach should one occur.

Registering with the ICO

In the UK you must be registered with the ICO and pay the yearly fee. In Ireland this is not a

requirement yet but your Data Protection Officer can register on your organisation’s behalf but this is not a legal requirement.

Keeping your business aligned and operating within both GDPR frameworks is essential. We all make mistakes but with correct training, learning and awareness the fall out of these mistakes can be mitigated and minimised. If you should have any further questions arising from this article please feel free to visit

www.regdpr.com

Fuel growth and navigate turnaround

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We help business owners unlock finance, improve cash flow, and manage debtor risk with real-time monitoring and expert pre-legal advice. Our joined-up approach supports recovery, stabilisation, and sustainable growth—giving you the insight, funding, and confidence to move forward. Trusted by businesses nationwide to deliver when it matters most.

For more information, please contact:

David Mathieson Director

E: dmathieson@btgadvisory.com T: 07794 943 357

Mark Hendrick

Operations Director of National Creditor Services

E: mark.hendrick@btguk.com T: 07483 473 871

Offices across the UK. www.begbies-traynorgroup.com Begbies Traynor Group plc is a company registered in England and Wales No: 5120043. Registered Office: 340 Deansgate, Manchester M3 4LY

Boxing Ring From Boardroom to

By Ed Harradine

The

Unconventional Journey of a Businessman

Turned Pro Fighter

After a recent conversation with Paul Whitnell, who kindly suggested featuring my story for some exposure in the next issue of the magazine, I thought it was a great opportunity to share a bit more about my journey — both in business and in the boxing ring.

Business Background

I’m the Managing Director and owner of EMH Electrical and Building Services Ltd, which I founded in 2013. We’re a mediumsized, dynamic business specialising in mechanical, electrical, and renewable services — delivering everything from design and installation to handover and ongoing maintenance. Our adaptability allows us to respond to both the evolving needs of our clients and the rapid changes in regulations and technologies. I remain hands-on, heavily involved in both the commercial and operational aspects of the business.

Combat Background

I spent my teenage years training in Taekwondo at a competitive level, eventually earning my black belt and joining the England team. I travelled extensively, competing at both European and World levels, and was crowned Junior World Champion in 2006 in Honduras, South America.

A Day in the Life

Unfortunately, a motorbike accident left me with a broken wrist, temporarily halting my martial arts career. During this unplanned break, I found my way into my local amateur boxing club in Crawley. I went on to compete in 23 amateur boxing bouts over a decade, winning 17 and reaching the national finals in Newcastle.

Time management is my greatest challenge. My day starts at 5:30am, with training from 6:00–7:30am before I begin work at 8:00am. I run EMH until 5:00pm, spend a couple of precious hours with my daughters, and then head out for evening training from 7:30–8:30pm. After that, it’s dinner, prep for the next day, and rest — before doing it all again. I train like this six days a week, with Sunday as my rest day. People often say they “don’t have time” — but the truth is, we just need to be smarter with our time and make sacrifices. Getting up earlier has been a gamechanger.

Ring

Professional Boxing Career

After stepping away from the ring for eight years to build my business, construct my own home, and start a family with my wife Charlie — we now have two beautiful daughters, Ella and Chloe — I felt the urge to challenge myself once again. At the age of 36, I made the bold decision to turn professional. I had my debut fight in September last year, and I’m currently 4-0 after four back-to-back bouts. My short-term goal is to challenge for the Southern Area Title at Super Middleweight.

To shed some light on the realities of professional boxing: the journey begins with finding a manager and promoter. I’m signed with Steve Goodwin of Goodwin Boxing, who promotes most of his events at the iconic York Hall Leisure Centre in Bethnal Green, East London.

You then apply to the British Boxing Board of Control (BBBoC) for your professional licence, which involves an in-person interview and, in my case, an additional physical assessment. Once approved, you must pass a rigorous medical process that includes a brain scan, blood tests, eye tests, and a full examination by a BBBoC-approved doctor.

physical assessment. Once approved, you must pass a rigorous medical process that includes a brain scan, blood tests, eye tests, and a full examination by a BBBoCapproved doctor.

After that, the real work begins — training with a strength and conditioning coach, a boxing coach, and a nutritionist. All of this is self-funded, and the only income comes from promoting yourself and selling tickets to your fights. A typical ticket sells for £50, and from 100 ticket sales (worth £5,000), £3,200 goes to the promoter. The remaining £1,800 is split 50/50 between boxer and promoter.

Given these constraints, small-hall boxing heavily relies on local sponsorship and community support. As both a business owner and a professional fighter, I’ve chosen to use any profits from ticket sales and sponsorship to support local amateur boxing clubs — the grassroots of the sport. These clubs do vital work in our communities: giving young people purpose, discipline, and confidence, often with very limited funding.

The launch of BITA’s Cape Town Chapter marks an exciting new moment for our network in South Africa. It’s more than a formal expansion; it’s the start of something meaningful for professionals and business leaders across the Western Cape.

Cape Town has always had a strong entrepreneurial spirit. It’s a city known for innovation, collaboration and resilience. These values align perfectly with what BITA stands for. That’s why establishing a chapter here felt like a natural next step. We officially getting things underway this June with our first local networking social. These monthly socials are now a key part of our calendar. They’re designed

Cape Town Chapter Launches with Purpose Possibilityand

By Christopher Steven, Board Member, BITA South Africa, Cape Town

to create space for valuable conversations and long-term relationships - without the pressure or pretence.

We’re also preparing for our first formal Networking Breakfast, which will take place later this year. It’s shaping up to be a flagship event for our chapter. We’re planning to tie it in with the Mellon Educate Building Blitz happening in Cape Town around the same time. This will give our members a unique opportunity to connect with one another while supporting a cause that’s delivering real, lasting change in the education space. It’s about aligning business with purposesomething we believe in deeply.

In addition to our socials and the upcoming breakfast, we’re planning a Golf

Day in the near future. It will be a great chance to step away from the office, enjoy the outdoors and network in a relaxed setting. Whether you’re a regular on the course or just coming for the connections, it’s going to be an event worth attending. Our mission in Cape Town is simple: to build strong, trusted relationships that lead to real opportunity. This means creating a space where people from different industries, countries and backgrounds can come together to learn, grow and collaborate.

If you’re based in Cape Town or surrounding areas, we’d love to welcome you to an upcoming event. Whether you’re new to BITA or have been part of our journey from the beginning, there’s a place for you in our community.

Building a Global Network From the Ground Up

By Kerri O’Toole, Vice Chair, BITA Dubai

When we began the soft launch of BITA Dubai in 2024, our goal was simple: build something authentic. With access to complimentary venues and a supportive international network behind us, we focused on creating a space where business relationships could grow naturally. Those early gatherings gave us valuable insights into the local market and helped shape how we serve our members today.

Since officially launching in January 2025, the response has been incredible. We’ve welcomed over 50 members into the community, secured five official sponsors, and formed two meaningful partnerships. Our events are now a regular fixture in the Dubai business calendar, and we’re seeing strong momentum as we continue to grow.

Behind the scenes, we’re also developing a dedicated BITA Dubai platform. This will act as a member hub-supporting real-time connections, sharing of industry contacts, and day-to-day collaboration. For both new members in the region and BITA regulars relocating from the UK, Ireland or further afield, this space will offer continuity, support and a warm welcome.

Personally, my own BITA journey began in the UK with my first employer, Powerday - an organisation that continues to champion the network. When I moved to the UAE in 2023, I found real reassurance in knowing BITA already had a presence here. Starting over in a new country isn’t easy, especially when it comes to re-establishing a network. But having a familiar name in a new place made a world of difference.

Since arriving, I’ve experienced first-hand the power of this community. Whether through introductions, guidance, or just shared conversations, BITA has been a constant support system. I’m especially grateful to Sam Malins, Adam Riccio, Brendan Carbery, and Patrick Dowling for their leadership and encouragement along the way.

Looking forward, our focus remains on growing organically - one relationship, one event, one meaningful conversation at a time. We want BITA Dubai to be a space that adds real value to its members’ lives. Whether you’re an established professional, a recent arrival, or simply looking to expand your circle, we’re here

BITA Dubai

to support you.

And for those who may one day return to the UK or move to another BITA region, the connections you build here won’t be left behind. That’s the beauty of this network - it travels with you.

Your network really is your net worth. And at BITA Dubai, we’re proud to be building one of the most trusted, dynamic business communities in the region.

To learn more or get involved, contact Dubai@bita.ie or connect with our board. We’d love to welcome you.

Meet the BITA Team

The People Powering Connection, Collaboration, and Community

Behind every successful event, every new connection, and every cross-border opportunity is a team of dedicated individuals who make the BITA vision a reality. From organising seamless events to supporting members, building partnerships, and growing the global network, the BITA team works tirelessly—often behind the scenes—to ensure every detail is taken care of. This spread is a tribute to the people who bring the heart, hustle, and human touch to everything BITA stands for.

I am the Commercial Manager and Executive Assistant to Paul, and I’ve had the privilege of working for BITA for seven years. During that time, I’ve witnessed and contributed to an incredible period of growth and transformation. With over 15 years of experience in sales, I bring a strong commercial focus to my role, alongside a deep commitment to supporting the wider team.

Earlier in my career, I spent five years working in childminding, including children with learning difficulties - a time that helped shape my values around patience, empathy, and clear communication. Outside of work, I’m a proud mum to two amazing children who are growing into remarkable young adults (and still manage to keep me on my toes!).

I am the President and founder of BITA (the British and Irish Trading Alliance), and native Corkman living in Kent. With my background in politics and sales, I have a wide range of skills that I bring to bear on any problem I come across. My passion to connect people and encourage business is what drove me to create BITA in 2012, and what spurs me to continue growing this amazing community of businesses.

I joined BITA just over a year ago as an Administrative Assistant and have since progressed into the role of Rail and Operations Administrator. With a background in hospitality and studying law full-time, I’ve gained valuable experience in managing high-pressure situations. I love building relationships with our members, organising events, and helping to showcase everything BITA has to offer.

It’s been a rewarding journey so far – a bit crazy at times – but I’m so excited to see what the future has in store!

I’ve been part of the BITA team for nearly 10 months as Sales Executive, focusing on outreach to new companies and building strong relationships with existing members to ensure they get real value from their membership. Prior to this, I worked in finance for two years, gaining experience in advising and sales, skills that now help me understand client needs and deliver tailored solutions. My time at BITA has allowed me to grow both personally and professionally, and I’m excited to keep developing into the kind of top-performing salesperson BITA deserves.

Paul Whitnell, President

Marcelle Micallef, Commercial Manager

Eden Bray, Rail & Operations Administrator

Luke Worton, Sales & Membership Executive

I am the founder of SLMC-Consulting and a marketing professional with senior experience at SIG Plc, HW Plastics, and GE. I bring a strong background in branding, strategy, and business growth. Since 2018, I’ve led BITA’s Liverpool Chapter, helping it grow into one of the network’s most active communities. In 2024, I took on the role of Regional Director for the North, supporting chapters across Birmingham, Scotland, the Isle of Man, and Northern Ireland. I also work closely with Causeway in Scotland to promote cross-border collaboration and help BITA members expand their reach across the UK and Ireland.

I’m a Senior Event Manager with over 20 years of experience delivering high-profile events across Canada, Ireland, and the UK. I currently manage the quarterly London Construction Networking Lunches and am leading the organisation of the prestigious BITA Spotlight Awards, which will take place at The Savoy, London, on 3rd October. Most recently, I’ve taken on the management of BITA’s Hospitality Division, with a clear focus on driving its growth over the next 12 to 18 months.

I’ve been part of BITA for the past five years, and I bring over two decades of experience in finance to my role as a bookkeeper and accountant. Before retraining and qualifying with both AAT and IAB, I spent 15 years working in banking, where I gained a strong grounding in financial processes and customer service. Since then, I’ve worked with a variety of small businesses as well as in the NHS, which has given me a broad understanding of different financial systems and the unique challenges each sector can bring. I’m passionate about helping businesses stay on top of their finances, and I take pride in providing accurate, reliable support that makes a real difference. Whether it’s day-to-day bookkeeping or helping clients understand their numbers, I’m here to make things as clear and straightforward as possible.

I’ve spent almost a year working as an Administrative Assistant in BITA, where I’ve developed a strong foundation in organisation, communication, and multitasking. As a Psychology graduate with a diverse range of experiences, my background also includes handson roles in sales and cold calling.

Balancing full-time studies with work taught me the importance of time management and personal growth. Each role I’ve taken on has empowered me by shaping my confidence. I’m excited to be part of a team that values development and creativity, and I look forward to what’s next.

I’m the Regional Manager for BITA Ireland, where I focus on building strong business relationships and strengthening our presence across the country. I act as a key link between the Irish chapters and the UK Head Office, and I’m closely involved in organising and coordinating events throughout Ireland.

With a background as a professional actress, puppeteer, and public speaking coach, I bring a deep understanding of communication and human connection to my role. I hold a Master’s in Theatre Arts and am passionate about helping individuals and teams communicate with confidence and authenticity.

I’m currently working as an Account Assistant in the Accounts Department at BITA and have been part of the team for almost nine months. It’s been a rewarding experience to contribute to the smooth financial operations behind the scenes and to be part of such a dynamic and supportive team.

With over seven years of experience in accounting, I am a detail-oriented and ethical accounting professional in managing financial operations, preparing reports, and ensuring compliance with regulatory standards. I have developed strong skills in handling complex mathematical calculations. I truly believe that strong dedication has the power to achieve anything.

Aleksandra Demse, Regional Manager for Ireland

Sarah-Louise McCartney, Regional Director of the North

Anna Brennan, Events Manager at BITA & Senior Events Project Manager

Nikki Hackett, Head of Accounts

Azalia Sattar, Administrative Assistant

Syeda Shadab Fatima, Assitant Accountant

RefactEdge: Turning Bold Ideas into Real-World Software

In today’s fast-paced business world, a great idea isn’t enough. Entrepreneurs and businesses must move quickly, building, testing, and delivering real products to users without wasting time or money. That’s where RefactEdge comes in.

We don’t just build MVPs , we build the systems that power your entire business, from launch to scale.

You Don’t Need Millions to Launch. You Need the Right Partner. Whether you’re an aspiring founder with an idea or a business owner looking to digitize operations, knowing how to start is one of the biggest hurdles. Developers are expensive. Tech co-founders are hard to find, and building the wrong thing can cost more than doing nothing at all.

At RefactEdge, we help you go from idea to working product — fast, lean, and tailored. We specialize in helping non-technical founders bring their vision to life. You bring the insight, and we get the build.

Building Your Software with Love and Care

Lets Take That First Step Together

By Joel Vangente, CEO and Founder of RefactEdge

Manual work is costing you time, money, and sanity. We build systems that do the heavy lifting.

Stop Duct-Taping Tools Together. You Deserve Better.

We see it constantly: companies juggling five apps to complete one task. Generic SaaS platforms promise convenience but rarely fit your business. At RefactEdge, we build custom software that fits your workflow, not vice versa.

From chaos to clarity. Custom software without the corporate price tag.

We work with existing businesses that need better systems and help clients rebuild outdated software from the ground up—not with patches but with solutions that grow with them.

If Your Software Feels Like a Burden, It’s Time to Upgrade

Systems that Do the Heavy Lifting Too many businesses still rely on spreadsheets, emails, and disconnected tools. The result? Chaos, delays, mistakes, and missed opportunities.

If you’re scaling your business but still using manual processes, you’re burning time and money daily. RefactEdge builds streamlined systems that automate the repetitive, standardise your workflow, and give you full visibility into what matters.

A slow, clunky system can strangle your business growth. Whether your old developers vanished or you’ve simply outgrown what you started with, we can help. We rethink your product, workflow, and goals — and rebuild something faster, smarter, and built to last.

Your old software is holding you hostage. Let’s rebuild — better.

At RefactEdge, you don’t need a fortune or a whole tech team to build something powerful. You just need a partner who understands how to take a business problem and turn it into software that works.

My Friday Morning Ritual: BITA’s Online Networking

As a proud member of the British Irish Trading Alliance (BITA), my week isn’t complete without our Friday morning networking sessions. More than just a meeting, they’re a vibrant hub where our shared values - Integrity, Passion, and Delivery - come to life. These sessions foster genuine connections and real business opportunities. If you haven’t joined us on Remo yet, you’re missing out on a powerful way to grow your network and engage with a supportive, trusted community.

Stepping into the Virtual Room: The Remo Difference

I’ll never forget my first Friday session on Remo. Unlike typical online meetings, Remo replicates the feel of a real networking event - with virtual tables, live conversations, and freedom to move around.

Instead of passively watching a screen, I’m actively engaging in meaningful discussions. It’s natural, dynamic, and far more effective than traditional video calls for making real connections.

A Reliable Start to Every Friday

The consistency of these Friday sessions is something I genuinely value. Every week, without fail, the virtual doors open — and it’s become a fixture in my calendar.

This regular rhythm builds familiarity and community. You get to know people, follow up on conversations, and share your journey with fellow BITA members. It’s not just about leads - it’s about starting the day surrounded by motivated, likeminded professionals.

My Friday Morning Ritual: BITA’s Online Networking

By Bradley Hulley, Paid Media Director at KlickSense

Connecting Beyond Borders: The Global Reach

BITA connects professionals across the UK, Ireland, and beyond - and Remo makes that reach even more accessible. One minute I’m chatting with someone in Manchester, the next with a member in Cork.

It’s opened up a world of new connections and opportunities that simply wouldn’t be possible without this platform. We’re sharing knowledge and collaborating, no matter where we are.

A Welcoming Space for Everyone

What really stands out in these sessions is the inclusive, welcoming culture. When I first joined, I was warmly received and encouraged to jump right in.

There’s no awkwardness or cliques - just a genuine spirit of support. Whether you’re new to business or a seasoned pro, you’re valued and heard. The camaraderie here is just as important as any business contact, and it truly reflects what BITA stands for.

Branding With Purpose

When it comes to branding, it’s not just about having a logo. It’s about showing up, being seen, and creating a professional presence that feels as strong and consistent as the people behind it.

That’s where Image On comes in.

This Essex-based branding team is passionate about helping businesses look sharp, feel confident, and stay visible. Whether it’s embroidered workwear, vehicle graphics, signage, office branding or promotional merchandise, Image On brings your brand to life in a way that feels real, clear and cohesive.

But what truly sets them apart isn’t just what they do. It’s how they do it.

As proud members of BITA (British & Irish Trading Alliance), Image On believes in doing business the same way they network: consistently, generously and with integrity. They’re not just printers — they’re connectors. They understand that visibility matters, and they practice what they preach, showing up at events, supporting others and staying top of mind through genuine relationship-building.

Signs

Signage isn’t just decoration. It’s your handshake, your smile, your brand in the real world.

From fascia signs and ACM panels to window graphics and office branding, Image On designs and installs signage that gets noticed for all the right reasons. Their office and interior graphics bring energy into your workspace, helping teams feel connected to the company’s mission. And because everything is handled in-house, you get full control over quality and timelines.

30+ Years of Industry Experience

Vehicle Graphics: Your Brand on the Move

That van parked outside? It could be working a lot harder.

With full wraps, decals and window graphics, Image On turns vehicles into mobile billboards that get attention on every journey. It’s brand exposure that works wherever you go — without paying for ad space. Like good networking, it’s about being visible in the moments that matter.

Branded Workwear That Speaks Volumes Your team’s first impression matters. On-site, in-store or at events, branded clothing says: we’re here, and we’re proud of who we are.

Image On provides high-quality embroidered and printed garments that unify your team while reflecting your brand with professionalism. Every order is tailored, every item is chosen for comfort and durability, and the process — from first brief to delivery — is refreshingly smooth.

Whether you found them through BITA or heard about them onsite, Image On is always happy to connect and help.

From shirts to vans, Image On helps you look sharp and stay memorable. That’s branding with purpose and connection.

A BITA Business That Lives Its Values

That Turn Heads and Tell Your Story

Neill Boatman, Founder and Director of Image On Group Ltd

How Trade Credit Can Support Your Business

In the high-stakes world of UK construction, where projects are often capital-intensive and payment terms extend months into the future, securing cash flow is paramount. Trade Credit Insurance (TCI) has emerged as a vital tool for businesses seeking to protect themselves from the crippling impact of customer insolvency.

Put simply, TCI protects a business’s accounts receivable. If a client defaults, whether due to insolvency or non-payment, TCI ensures that a large portion of the owed amount is indemnified. This safety net allows firms to extend credit terms with greater confidence, knowing their revenue stream is insured.

The UK construction industry is particularly exposed to credit risk. Data from the Insolvency Service shows that construction consistently ranks among the top three sectors for business failures. So far during 2025, the construction industry has accounted for

18.1% of all UK insolvencies, and the UK has seen 4,111 construction companies become insolvent in the 12 months to the end of March 2025. The collapse of firms from Carillion to ISG, with debts at hundreds of millions of pounds, have continually sent devastating shockwaves through the industry, highlighting the domino effect one insolvency can have throughout the supply chain.

For SMEs and specialist subcontractors, such events can be catastrophic, wiping out margins and jeopardising future viability. Trade Credit Insurance steps in not only to protect against such losses but also to offer critical insights. Providers like Allianz Trade monitor over 83 million businesses worldwide and deliver realtime risk assessments, empowering firms to make informed decisions about who they trade with.

Beyond protection, TCI can also facilitate

growth. Businesses with a credit insurance policy are often viewed more favourably by banks, unlocking better financing terms and improving access to working capital.

In a sector as unpredictable as construction, where project delays, disputes, and insolvencies are part of the landscape, Trade Credit Insurance offers reassurance. It’s more than a policy - it’s a strategic asset.

As a specialist insurance broker with deep experience in construction, we help firms navigate their risks and secure their future. In an industry where one unpaid invoice can break a business, the value of Trade Credit Insurance cannot be overstated.

If you want to discuss Trade Credit Insurance, please get in touch with Kerry London at BITA@kerrylondon.co.uk or 020 8225 1000.

A Different Kind of 21-Year-Old

WFrom One Lorry to a Thriving Enterprise The Rise of Fry Group

By Tony Godden, Group SHEQ Manager of Fry Group

hat were you doing at 21? Many of us were debating whether Xbox or PlayStation 2 was superior, often over drinks at the local pub. Bradley Fry, on the other hand, had just passed his HGV test and bought his first lorry.

From early on, Bradley had a vision. While training as a plumber, he knew he wanted to build something bigger. Growing up in a construction and engineering family, he was drawn to the industry but determined to find his own way into it.

Launching Recmat with Purpose

In 2020, Bradley bought a 32-tonne Mercedes Arocs with a Multilift crane and launched Recmat. Instead of following the industry trend of buying vehicles and then looking for clients, he reversed the model. He found a client first and purchased the right vehicle to meet their specific needs.

That client needed reliable waste collection from hard-to-access London sites. Bradley delivered. His client-focused model proved effective and led to more business. Each time he took on new clients, he expanded the fleet with vehicles tailored to their requirements. He began hiring drivers and building a dependable team around him.

Building a Business the Right Way

Three years later, I met Bradley as a consultant brought in to support compliance and help scale the company. He already had a growing fleet, an impressive client list, and a strong team. His brief to me was simple and clear: he wanted everything done properly,

ethically and sustainably.

With a solid network of vehicles and waste management sites in place, Bradley began thinking about the next phase. Since waste is a core part of construction, he decided to branch into that sector.

Enter Fry Site Services

Tapping into industry connections, Bradley established Fry Site Services. This division offered pre-construction subcontracting work to support main contractors. It was a natural extension of Recmat and soon became a vital part of the wider business.

As work increased, so did the need for space. By 2025, the team had outgrown their rented premises. Fry Group officially moved into its new Head Office in Gravesend. This new base was designed to support continued growth and became the launchpad for yet another addition to the business.

A Group with Purpose

Today, Fry Group is made up of three specialist divisions:

Recmat

A trusted waste management provider offering tailored solutions for construction, industrial and general waste. The fleet is equipped for flexibility, reliability and precision.

Fry MM

Specialists in bulk transport and heavy materials. With the latest equipment and expert handling, Fry MM ensures safety and efficiency for complex logistics.

Fry Site Services

A construction subcontractor delivering preconstruction support, site preparation and project assistance. The team is experienced, reliable and focused on delivering excellence with minimal disruption.

Where Vision Meets Action

Bradley’s story proves that a clear vision, combined with hard work and the willingness to seek expert support, can turn a single lorry into a successful multi-division company.

The Fry Group continues to grow with a strong focus on ethical practices, client relationships and quality service. This journey is only just beginning, and the future looks bright.

Welcome to the New BITA Online Experience

By Martin Daniels, KlickSense

At the Business International Trading Alliance, relationships are everything. Our mission has always been to bring professionals together in a space built on trust, shared values, and mutual support. Now, that space has been reimagined online, and we are proud to introduce the new BITA website.

This is not just a fresh design. It is a complete digital evolution that makes being part of BITA easier, more rewarding, and more connected than ever before.

The new site welcomes visitors with a clean, modern interface that reflects the professionalism and energy of our growing network. Navigation is intuitive, making it simple to find upcoming events, member offers, and the latest news from around the world. Every section has been thoughtfully crafted to deliver what our members value most: meaningful connection and actionable opportunity.

One of the most exciting updates is the launch of our interactive member community.

This new functionality transforms the website into a vibrant space for

real-time conversation and professional engagement. Members can now chat directly with one another, stay in touch between events, and build relationships that go beyond a single introduction.

To make the experience even more relevant, members can join dedicated groups linked to their local chapters or industry interests. These groups act as focused spaces for updates, ideas, and networking within your specific business environment. Whether you are in London, Dubai, or Cape Town, you will find a digital chapter that keeps you connected to the people and opportunities that matter most to you.

Beyond networking, we have also improved how members stay informed and engaged. Our events calendar has been enhanced to ensure you never miss a BITA gathering. From formal business briefings to casual socials, every event is

now easy to find and book. You will also find a curated news section that keeps you up to date with what is happening inside the network and across our industries.

Another highlight is the member offers section, where businesses can share exclusive deals and promotions with the wider BITA community. It is a practical way to support fellow members, showcase your services, and add real value to your membership.

What sets this new platform apart is how it brings the spirit of BITA into everyday use. We have taken the powerful connections that happen in person and extended them into a space you can access anytime, from anywhere. This is a platform designed not just for browsing but for building real relationships that drive business forward.

Whether you are a long-standing member or exploring BITA for the first time, we invite you to experience everything the new site has to offer. Start a conversation, join a group, or explore the latest events, all with the confidence that you are part of something meaningful.

Maximising Your BITA Membership

A Guide to Leveraging the Five Pathways for Value, Visibility & Impact

INTRODUCTION

Welcome to BITA, the British & Irish Trading Alliance where business is done in a spirit of collaboration, generosity, and growth. To ensure our members get the most value from their membership, we encourage you to engage with our five strategic pathways. Each is designed to help your business reduce costs, grow your brand, build valuable relationships, unlock innovation, and make a meaningful impact through ESG.

This guide outlines how to practically engage with each pathway to unlock the full value of your membership.

COSTS:

Leverage Member-to-Member Value

BITA members can significantly reduce operational costs by engaging with fellow members for essential services.

Offset your membership fee by sourcing services from other members.

Get better value and bespoke service in areas such as:

• Insurance.

• Utilities.

• PPE & Workwear.

• Legal & Financial Advice.

• IT & Telecoms Support.

• Marketing & Creative Services.

Action Steps:

Visit the BITA Business Directory to find members providing services you currently pay for. Attend local events and sector forums to connect directly with the members you need.

BRAND:

Amplify Your Visibility & Story

Your brand deserves to be seen, heard, and understood. BITA offers unique platforms to enhance your visibility.

Profile your business through:

• BITA Magazine articles & member spotlights.

• Speaking opportunities at events.

• Business features on the BITA website and social media.

• Refining your brand messaging to align with your target audience.

Action Steps:

Submit an advert or thought-leadership piece to the BITA Magazine. Sponsor an event attend local events and sector forums.

RELATIONSHIPS:

Build Meaningful,Long-Term Connections

Business thrives on trust. At BITA, relationships are more than networking, they are partnerships built on mutual support and integrity.

• Access decision-makers, business owners, and key influencers.

• Join additional chapters to your home location to expand your reach.

• Find mentors or become one.

Action Steps:

Attend monthly networking events or regular luncheons / dinners / sector focus events. Take part in collaborative projects and forums. Be active on the BITA online platform; contribute / interact with the website, magazine, socials. Support others and stay visible.

BLUE SKY

Collaborate for Growth, Funding & Innovation

Think bigger. Whether you’re scaling, expanding internationally, or exploring new business models – BITA is your think tank.

• Learn from peers who have scaled or secured funding

• Share opportunities for joint ventures or co-investments

• Access knowledge on finding new premises or expanding into new regions

Action Steps:

Engage the BITA team for support in developing requirements and target list for your support network.

ESG:

Lead With Purpose & Join Collective Impact Initiatives

BITA is driven by purpose and values. Together, we can make business a force for good.

Align your ESG goals with community-led initiatives:

• Mellon Educate – support education infrastructure.

• OceanR – engage in plastic reduction & environmental action.

• Wellness Programmes – support mental and physical wellbeing.

• Share your ESG wins and challenges to inspire others.

Action Steps:

Join a BITA-led initiative.

Partner with fellow members on social impact campaigns. Promote your ESG efforts through BITA’s media channels.

Start Today

Log in to your BITA account. Connect with your local chapter. Reach out to the BITA team for tailored support. Let’s grow together, do better business, and make a difference.

Your Team’s Not Broken

Your Communication Is

We’ve seen it too many times. The ad budget is there, the creative is flashy, the strategy slides look impressive—and still, the campaign flops. Cue the blame game: the agency blames the client, the client blames the team, and someone somewhere inevitably blames the algorithm.

But here’s the truth: your team probably isn’t broken. Your briefing is.

At KlickSense, we’ve worked with enough businesses across the UK and beyond to know that when digital marketing underdelivers, it’s rarely due to lack of talent. It’s almost always down to a lack of clarity in communication, alignment, and collaboration. Here’s how to fix it.

WHY COMMUNICATION AND COLLABORATION ARE THE REAL DRIVERS BEHIND EFFECTIVE DIGITAL MARKETING

1. A Brief Isn’t a Document - It’s a Conversation

Too many marketing campaigns start with a deck that gets emailed, skimmed, and filed. That’s not a brief. That’s a wish list. A real brief is a two-way conversation. It’s a collaborative space where internal marketing teams, leadership, and agency partners all get on the same pageliterally and figuratively. It answers the messy, uncomfortable questions upfront:

• Who exactly are we talking to?

• What do they care about today—not three months ago?

• How do we measure success beyond “awareness” or “engagement”?

This type of communication isn’t just nice-to-have. It’s the foundation that separates campaigns that convert from those that just burn budget.

2. Everyone Thinks They’re Saying the Same Thing - They’re Not

Misalignment masquerades as agreement more often than we’d like to admit. One department is targeting “high-value leads.” Another defines that as anyone who clicks. Leadership is thinking 10-year brand equity. The PPC team is optimising for clicks at the lowest cost. Meanwhile, the content team is buried in a tone-ofvoice guide from 2017.

The result? Mixed messaging. Muddled campaigns. And confused customers.

You can’t fix this with better media buying or creative alone. You fix it by sitting down, asking the tough questions, and actively listening to each other. Crossfunctional collaboration isn’t optional anymore - it’s the minimum requirement

We take your goals, data, and tone of voice — and challenge it all to find the message that truly connects. That’s how we drive better creative, stronger performance, and more sales.

for coherent, high-performing marketing.

3. Internal Comms Is a Marketing Tool Too

Most businesses spend more time planning their external communication than their internal communication. That’s backwards.

If your sales team doesn’t know what your digital team is running this week, or if your customer service team isn’t briefed on the campaign promise, your results will suffer.

At KlickSense, we’ve seen clients turn underperforming campaigns around simply by getting internal teams talking. Suddenly, sales reps are reinforcing the campaign message. Support teams are prepared for FAQs. And marketing gets feedback from the frontlines that can shape sharper creativity.

4. Collaboration Is the Shortcut to Efficiency

Think collaboration slows things down? Only bad collaboration does.

Good collaboration speeds everything up. It reduces revision loops. It kills assumptions early. It creates accountability across teams. Most importantly, it empowers each expert to focus on what they do best, without second-guessing what others are doing.

It’s no accident that the best-performing campaigns we’ve ever run have come from projects where internal and external teams had access to each other in real time - Slack channels, Monday boards, shared docs, standing meetings. Transparency beats silos, every time.

5. Don’t Confuse Tools with Communication

You can have Slack, Teams, Zoom, Notion, Asana, and a shared Google Drive - and still not be communicating.

Communication isn’t about tech; it’s about intent. It’s making sure every person on the project knows:

What we’re doing

Why we’re doing it

Who it’s for

How we’ll know if it worked.

We’ve walked into strategy calls where no one had reviewed the brief. Where creatives hadn’t spoken to the copy team. Where client-side marketing teams weren’t told the ad budget had been halved. These are not technology problems - they’re leadership and process problems. And they’re fixable.

STRATEGY STARTS IN DIALOGUE

IF IT FEELS DISJOINTED, IT PROBABLY IS

Building a Responsible Future: AI Ethics & Sustainability Are in Our Hands

Practical Guidance for Construction and Trade Leaders Turning Ethical AI Principles Into On-Site, Sustainable Impact.

By

Rautenbach

Introduction: From Buzzword to Building Site

Artificial Intelligence is no longer a futuristic concept. It is a practical tool already shaping procurement lists, design tables and supply-chain dashboards across construction and the wider built-environment ecosystem. As an AI and ML specialist operating globally - and a recent graduate of Saïd Business School’s inaugural AI & Leadership programme - I have witnessed both the transformative promise and the weighty responsibilities this technology carries.

My mission, reflected in my roles as Head AI Advisor to the ESG Institute and Chair of the BITA Global Forum, is to democratise access to AI while ensuring it is deployed ethically to create positive, sustainable impact.

We Are the “They”

For construction and allied trades - industries founded on tangible outcomes and long-term trust - the question is no longer if AI will affect us, but how we will channel its power responsibly. The critical insight is that we are the “they” we have been waiting for. Responsibility does not sit solely with regulators or tech giants; it begins with every decision we make, every estimate we approve and every partnership we forge.

FOR EVERY £1 SPENT ON AI SOFTWARE AND INFRASTRUCTURE, £3 SHOULD BE BUDGETED FOR “PEOPLE WORK”: UPSKILLING TEAMS, REVISING PROCESSES AND EMBEDDING ROBUST DATA GOVERNANCE.

At BITA, people who know people who help people, this principle is woven into our DNA. We constantly ask: Who does this technology serve, and how will it improve their lives? A human-centric lens is our compass as we navigate the ethics and sustainability of AI.

AI Ethics vs. Responsible AI: Turning Principles into Site-Ready Practice

AI ethics wrestles with sweeping, philosophical questions - safety, social justice, even existential risk. These conversations shape policy and public trust.

Responsible AI is where the boots meet the mud. It is the discipline of translating high-level ideals into project-ready actions: selecting datasets, validating outputs, briefing subcontractors and reporting impact. In other words, it is about doing AI right in our context - on site, in the office, and throughout the supply chain.

Ignatius

CEO Koneqt, Chair BITA Global Forum, Head Ai Advisor ESG Institute.

GenAI systems that draft text, create visuals or iterate design options are already redefining workflows. Imagine an assistant that iterates façade designs for energy efficiency, or flags reused materials to cut carbon and cost. Yet GenAI brings distinct challenges:

GenAI Characteristic

Broad applicability

Non-deterministic outputs

Opaque supply chains

Language as code

Why It Matters for BITA Members

A model that sizes HVAC units can also produce community-facing engagement plans. Misalignment in one task may ripple across many.

The same prompt can yield different answers - great for creativity, tricky for compliance. Human validation is non-negotiable.

Models are often built atop other models. Do you know whose data trained your vendor’s AI - and its carbon footprint?

Prompts such as “find the cheapest cladding” may miss the most sustainable option unless sustainability is explicitly stated.

The 1:3 Rule - Invest in People, or Pay Later

A growing body of evidence suggests that for every £1 spent on AI software and infrastructure, £3 should be budgeted for “people work”: upskilling teams, revising processes and embedding robust data governance.

Too often, this spending is the first casualty when budgets tighten. In AI projects, cutting the “people line” is a false economy that risks ethical breaches, regulatory non - compliance and reputational damage. BITA’s culture of knowledge -sharing helps members make the business case for the full investment lifecycle.

A Shifting Regulatory Landscape

Global frameworks - from the EU AI Act to U.S. Executive Orders - are converging on common themes: transparency, accountability and prevention of discrimination. Regulators act where capital and societal impact concentrate; proactive, responsible practice positions firms ahead of the curve - and steers the curve itself.

Resources such as MIT’s AI Risk Repository catalogue potential harms, from privacy breaches to unsustainable resource allocation. Understanding these vectors is the first step towards building guardrails that protect both people and the planet.

BITA’s Role: Connection, Collaboration, Contribution

BITA is uniquely placed to guide members through this complexity. Our strategic pillars overlap to form a holistic response:

1. Sustainability – Embed ESG thinking in every deal.

2. Technology & AI – Drive responsible, innovative adoption.

3. Communication & Trade – Remove friction in cross- border commerce.

4. Events & Collaboration – Create high -value touchpoints.

Through the always- on Global Forum, members share playbooks, co - develop responsible - AI templates and showcase proven, low- carbon use - cases.

Action Checklist: Six Steps to Responsible, Sustainable AI

1. Own the Mandate – We are the they. Appoint an internal AI - ethics lead, no matter your size.

2. Ask “Who Benefits?” – Evaluate impact on employees, clients, communities and the environment at every stage.

3. Fund the Human Layer – Honour the 1:3 rule: invest in training, change management and governance.

4. Interrogate Your Vendors – Demand clarity on training data, model lineage and energy usage.

5. Define “Responsible” Locally – Translate broad ethics into project- level KPIs: e.g., tonnes of CO₂ saved, diversity of training datasets.

6. Collaborate via BITA – Share lessons learned; lift the entire network. People who know people who help people.

Conclusion:

Building Tomorrow - Brick, Byte and Ethic

Construction literally shapes the skyline; AI shapes the workflows that make it possible. Embedding ethics and sustainability into our digital tools is not optional - it is foundational to long-term profitability and societal licence to operate.

BITA stands ready to connect you with the people, knowledge and partnerships you need to thrive in this new frontier. Together, we can ensure that every algorithm, like every brick, contributes to a future we are proud to inhabit.

For more informationreach out to Ignatius Rautenbach, irautenbach@koneqt.com or +447624309901

Networking at Full Speed

James Halligan on how BITA has helped a serial entrepreneur gain business

Imet Paul Whitnell shortly after he arrived in the UK in 2008 – I leaned over in a restaurant and told him he was being too loud and to shut up. This famous beginning led to a fantastic relationship as both businesspeople and friends!

I have been involved with BITA since its inception, initially as the Vice President, and then as a supporter and member. I’ve managed lots of different industries; payroll, recruitment, a wine bar, nightclubs; I love business and I love a challenge and I’m never happier than when strategizing and growing a business. Well, except when I can strategize and grow a business in a well-appointed bar with some friends!

Over the years I have worked with many prestigious companies, Fortnum & Mason, Cath Kidston, Jeremy Clarkson, and the BBC to name a few.

This isn’t to say that I’ve always been successful with my ventures! The wine bar was a disaster, and if I had known Drew Montague then he could have perhaps advised on the wine I should stock. The recruitment company I sold when I should have held on; it now turns over £100million. But my head was turned at the time with some quick money, and none of us know the future.

All of this is to say, that I am a ‘businessperson’ through and through, and I can honestly say that I heartly recommend BITA to anyone who isn’t already a member.

I have two businesses now, The British Hovercraft Company, and Energy Management Workshop (EMW). The latter

continues to grow steadily, and we have around 30% of our turnover from clients and referrals from the BITA community.

A lot of ink has been used writing about energy costs since February 2022, and as a business we offer a complete service to our clients to manage their energy supply – whether it be manufacturing or construction.

We can save construction companies money before they even chose where to start – we are able to say whether a site is suitable for development regarding the energy provisions, we can arrange for installation and transfer of ownership of meters for a start. The best thing is that we charge the energy companies, not the construction businesses!

About 5 years ago, a member of BITA contacted me and said that they needed to get some brownie points with McLaren Construction as he’d just received a contract from them. He asked if I was able to reduce the budget for the energy contract at a site at Tower Bridge. In 36 hours, we’d saved them £90k on a £280k quote. As a result of this we still work with them, and now work with McLaren Construction. We welcome BITA

members to get in touch and give us a task like this – we love a challenge!

The British Hovercraft Company is my one and only foray into the manufacturing world, and it was initially an investment into the R&D of creating better hovercraft models, rather than sales. But here we are, and we now export our British-made hovercraft all over the world.

We have also made them available to use to BITA members for surveying and transport. Laing O’Rourke used them to transport crew, and others have used us for seismic studies, supply of equipment to islands, survey works in marshes and bogs, and installation of works in boggy areas.

In addition, we have also had business use us for training in outdoor pursuits, and for World Clean Up Day 2021, Mr. Whitnell organised a gang of BITA friends to do a clean-up on the River Medway –for which we lent our wonderful crafts.

We have just returned from a promotional trip to beautiful Dungarvan Bay, demonstrating our versatile hovercraft for corporate & recreational applications, as well as commercial. We also really enjoyed spending time with a local youth group!

The community in BITA is, I think, unique for the support and camaraderie that we have, the genuine desire to help each other. I haven’t attended the events for 10 years for my health, but for the fun, the relationships, and the business opportunities. This is why I want to invite the BITA community to get in touch with me (james@britishhovercraft.com) if you think I can help your business.

Planning for Growth

Introducing our Trustees

BITA is expanding, with new chapters launching across the UK and Ireland, and new Ambassadors being appointed across the globe. To assist with this growth, BITA has appointed a panel of trustees who will be sharing their experience, expertise, and advice with an aim to build an organisation that continues to benefit members and stakeholders.

As a non-profit networking organisation working on behalf of members to facilitate trade between the UK, Ireland, and further afield, we want to focus on the connectivity we can drive between business leaders and provide a channel for introductions to business communities around the world.

To this end, we are focusing on making connections between our members, hosting small focus lunches, intimate social events, and roundtable discussions focusing on pressing industry issues.

Until now, the business has been under the watchful eyes of President and Founder Paul Whitnell and Executive Director Diane Birch, with help from our Non-Executive Directors. But exponential growth requires additional help, and we are proud to announce the inspiring business leaders who are joining BITA as Trustees.

“I have been amazed at the supportive environment our members have helped form,” says BITA President Paul Whitnell. “It’s this engagement that has fuelled our growth and we now want to ensure we are governed by a team of strategic leaders who will help us to continue to support our members to trade successfully and responsibly.”

Aidan Scollard, Jacqueline O’Donovan, Chris Phillips, and Michael Roddy will be lending their skills to aid in the successful growth of BITA, and to ensure the organisation continues to embody the values of ‘Integrity, Passion, and Delivery’.

Jacqueline O’Donovan OBE is the Managing Director of O’Donovan Waste Disposal Ltd, and the winner of numerous business leadership and innovation awards. She says; “I am delighted to be invited to join the new BITA Board of Trustees at such an exciting time of growth and expansion globally. As BITA, already a force to be reckoned with, develops further, it is imperative that the board brings strategic direction, integrity and leadership to ensure that members have complete confidence in the governance and guidance that we deliver as trustees and an organisation.”

Chris Phillips is the Chairman of Triplepoint Social Housing, Centaurea Investments Ltd, and Londonnewcastle as well as the Director of Symmetry Housing.

Aidan Scollard is based in Dublin and is a Partner at the international auditing and tax advisory firm Roberts Nathan. “I have been involved with BITA for several years and most recently as Chair of the Dublin board.” Explains Aidan; “I look forward to working with the group that makes up the board of trustees to help drive further the growth and development of BITA and ensure long-term goals are delivered for

the benefit of all members, no matter what size or sector their businesses are involved in and to make a positive impact in their communities.”

Michael Roddy is the Managing Director of SigmaRoc PLC, Precast Products Group, Johnston Quarry Group, GD Harries & Sons Ltd, and CCP Building Products Ltd.

These business leaders will be bringing a wide range of skills and experience to their roles as Trustees, and we are looking forward to benefitting from their guidance. As an organisation, we are careful not to grow for the sake of growth. Instead, we consider where and how we can best benefit our member businesses and the wider business community. Our mission to ‘help more people and influence further, as a collective’ guides our decisions, as our new board of Trustees will also guide us.

You can see more about the BITA team on the website, by clicking on ‘About Us’. You’ll see a page dedicated to our team in head office, our Patrons, our Non-Executive Directors, and our new board of Trustees.

https://bita.ie/about-us/trustees/

Following incredible work leading the BITAx board for the last couple of years, we are excited to announce that Will Polston is joining our board of Non-Executive Directors. We are looking forward to working with him and benefitting from his experience, outlook, and perspective on how we can better benefit our members.

OUR NEW BOARD OF TRUSTEES

Left to right: Aidan Scollard, Jacqueline O’Donovan, Chris Phillips, Michael Roddy

Are You Overpaying for Your Home and Business Utilities?

By Mary Wardell, Utility Warehouse Partner, and The UAC Team Utility Adviser

How to save time, money and get what you need.

Let’s be honest, no one enjoys spending hours hunting for the best deals on gas, electricity, broadband, mobile SIMs or telecoms. It’s a minefield. Yet without them, households and businesses can’t function.

The good news? There’s a simpler, smarter way.

For Households: Utility Warehouse

As a Utility Warehouse Partner, I help homeowners and tenants manage their utilities more efficiently while saving money and time.

Most people fall into one of three groups:

a) The deal chaser who thrives on finding the best price b) The overwhelmed consumer who knows they overpay but avoids the admin c) The brand loyalist who sticks with a long-time provider despite rising costs

When I sit down with clients, many are surprised to learn that Utility Warehouse offers a much easier option. It’s called bundling — combining energy, broadband and mobile services into one easy-to-manage account. Fewer passwords, one monthly debit order, and generous discounts as you bundle more services. Think of it like a meal deal.

Energy prices are often the biggest pain point. Utility Warehouse tackles this with added benefits like free energy days for qualifying customers.

We don’t rely on advertising. Instead, as a Partner, I introduce Utility Warehouse to people through local networks, events and conversations. I meet with clients in person or online, offer tailored comparisons, and if they’re happy, guide them through the switch.

Busy professionals appreciate the personal service. We do all the legwork, including helping to exit old contracts if needed. Once you’re a customer, I remain your point of contact for support and queries.

There’s also a second opportunity. Utility Warehouse offers a flexible Partner programme that fits around work or family life. It’s a proven way to build residual income over time without giving up your current commitments.

What people don’t realise until we have a conversation, is that Utility Warehouse offers a simpler option and one that will save them time AND money.

For Businesses: The UAC Team

Most business owners don’t have the time to chase utility deals. That’s where I step in.

As a utility adviser with The UAC Team, I help businesses find the best prices and contracts for energy, broadband, mobile SIMs, telecoms, water, card machines and insurance.

With the support of our London-based team, I compare options and manage the switching process on your behalf. That means less hassle for you and more time to focus on running your business — with better rates locked in at the right time.

If you’re ready to explore your options, let’s chat. Most people are pleasantly surprised by how much they can save on services they already use.

The Mellon Literacy Hat Campaign: Building Futures,

One Hat at a Time

Education is one of the most powerful tools we have to break the cycle of poverty and build brighter futures. Yet, in many parts of the world, access to quality education remains out of reach for far too many children. In South Africa, thousands of learners attend schools that are under-resourced, overcrowded, and lacking even the most basic infrastructure. That’s where Mellon Educate steps in - and where you can make a difference.

The Mellon Literacy Hat Campaign is more than just a fundraising initiative. It’s a bold vision to provide 100,000 children with the gift of literacy, using a simple but powerful symbol - a construction hat. Each Mellon Literacy Hat is more than a safety accessory; it represents hope, education, and opportunity.

By sponsoring a hat, you help fund Mellon Educate’s efforts to build and upgrade schools, create safer learning environments, and equip classrooms with the resources needed to foster learning. It’s an easy and tangible way to be part of a movement that is transforming communities - child by child, classroom by classroom.

Why It Matters

Literacy is a fundamental right. Yet for many South African children, it is not guaranteed. Poor infrastructure, overcrowded schools, and lack of basic facilities contribute to low literacy levels and limited future opportunities. The Mellon Literacy Hat Campaign directly addresses these challenges by channelling resources into where they’re needed most - on the ground, in the schools, and with the children. Thanks to the generous support of donors and BITA members, progress is already being made. Mellon Educate has successfully built and refurbished hundreds of classrooms, benefiting tens of thousands of learners. But the work is far from done.

Join the November Building Blitz

For those seeking a more hands-on experience, Mellon Educate is hosting a Building Blitz in South Africa this November, and there are just a few spaces left. This week-long volunteer trip brings together people from around the world to build classrooms and transform schools, brick by brick.

It’s a chance to work shoulder-to-shoulder with local communities, experience South African culture, and make a measurable impact. Whether you’re laying concrete, painting walls, or handing out books, every task contributes to a larger purpose.

Thank You, BITA

We extend a heartfelt thank you to the BITA members who have already supported the campaign. Your generosity is changing lives and giving children the tools to reach their full potential. This campaign is proof that when businesses and individuals come together with purpose, real change happens.

Be Part of Something Bigger

Whether you choose to donate, sponsor a Mellon Literacy Hat, or join the Building Blitz, your involvement will leave a lasting legacy. Let’s continue to build futures - one child, one hat, and one classroom at a time.

Sponsor or learn more at:

Play the

Long Game

Brand as the Most Collaborative Tool in Your Sales Arsenal

In a world obsessed with quick wins and lead-gen dashboards, it’s tempting for B2B leaders to see brand building as a soft metric. But after 25+ years in B2B brand communications - working directly with firms like Hewlett Packard, Vodafone, Wates, and Ground Control - I can tell you this: a strong brand doesn’t just get you noticed. It gets your whole commercial pipeline team aligned, energised, and closing deals faster.

This issue’s theme of Collaboration & Communication couldn’t be more relevant - because brand is no longer just a marketing concern. It’s the connective tissue between sales, leadership, delivery and your customers.

BITA’s Regular B2B Brand Column

By Jill Willis, Co-Founder, Attract & Engage

A strong brand doesn’t just get you noticed. It gets your team aligned and deals closed faster.

Why Performance Marketing Alone Won’t Deliver

Many MDs and Sales Directors remain drawn to performance marketing. It’s trackable. It shows instant results. But it’s also a narrow view of growth. LinkedIn’s Play the Long Game report shows that only 5% of your B2B market is in buying mode right now. The other 95%?

95% of

your market

Quietly watching. Comparing. Forming impressions long before they speak to your team.

If your brand doesn’t show up until the final tender or pitch, you’re already behind.

isn’t buying today - they’re remembering who impressed them last quarter.

The Sea of Same: A Growth Killer

Worse still, many B2B firms fall into what I call the Sea of Same. It’s a plague of bland branding - vague straplines, identikit websites, me-too messagingthat makes it impossible for buyers to tell one supplier from another.

LinkedIn’s B2B Institute found that 75% of B2B creative is indistinguishable

from competitors. In a crowded market, same isn’t safe - it’s a growth inhibitor. Differentiation is what earns attention. Brand is how you claim your space.

A Commercial Asset. Not a Cosmetic Exercise

Over the years, I’ve been involved in shaping how the strongest B2B brands behave. They don’t just build recognition - they reduce friction in the sales process.

They:

• Shorten the sales cycle: Familiarity and trust mean buyers engage sooner and convert faster.

• Improve win rates: Buyers lean towards brands they recognise and feel confident in.

• Protect price: Strong brands shift the conversation from cost to value.

This is brand as a commercial asset - not a campaign.

If your creds deck could belong to any of your competitors, you’re already losing the brand battle. Same isn’t safe. It’s a growth inhibitor. Differentiation earns attention - and wins work.

Final Word

Your brand is not a logo. It’s not a brochure. It’s not a website. It’s the sum of everything your business communicatesvisually, verbally and experientially. It should make it easier for your sales team to close, your buyers to believe, your talent team to recruit, and your business to grow.

Play the long game. Avoid the Sea of Same. And treat brand as what it is - a commercial priority, owned by the whole business.

Strong brands protect your price, build trust, and make life easier for your sales team.

Collaboration is the Competitive Edge

When brand is seen as everyone’s responsibility - not just marketing’s - it becomes your most powerful tool for internal collaboration and external growth. Sales, marketing, customer success and leadership all contribute to shaping how the business is perceived.

Firms that get this right align around a common story. The result? Better communication, stronger handoffs, more consistent messaging - and ultimately, a B2B brand that sells.

How to Build a B2B Brand That Supports Sales

If you’re serious about growth, here’s where to start:

• Start with your buyers: Use frameworks like SPICED to uncover what really matters to your audience - their goals, pains, priorities and decision triggers. Great brands answer real problems.

• Leverage internal intelligence: Your sales team has gold dust. Use that to shape brand messaging that resonates.

• Break free from the bland: If your website or creds deck could belong to any competitor, you’re in trouble. Tell your story in a way only you can.

• Balance brand and demand: Mix immediate lead-gen with long-term brand building. Both matter.

If your brand is stuck in the Sea of Same, we can help. At Attract & Engage, we work with ambitious B2B firms to build bold brands that win trust and grow sales.

Whether it’s strategy, messaging, or content - get in touch

+44 (0)1277 715646

info@attractandengage.co.uk

www.attractandengage.co.uk

THINKING ABOUT SPONSORING A BITA EVENT?

Designed specifically for BITA event sponsors who want to leave a lasting impact, engage attendees effectively, and build meaningful post-event connections.

This service ensures your presence stands out with a professional company video to showcase at the event, as well as connecting you with event attendees on LinkedIn, enhancing your LinkedIn profile, and following up strategically to maximise networking opportunities long after the event is over.

Outsource Smarter. Market Better.

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Expert input, on demand. Our one-on-one support keeps your marketing sharp and effective.

Marketing Tailored For You

Whether you’re an SME / start-up looking to structure their marketing services, or business looking to bring in a marketing consultant for support we can create a bespoke package to suit your requirements

We are an extension of your team, helping you with:

Marketing Strategy

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From plan to action. We handle the execution so you can focus on running your business.

Networking with Purpose:

BITA Events Powering Communication and Collaboration

At BITA, we believe business thrives where authentic communication meets collaborative spirit. That’s why the remainder of 2025 is packed with networking events designed to connect people, spark opportunity, and celebrate the values we hold dear. Whether it’s over a shared lunch, a golf swing, or an evening in black tie, BITA events create the conditions for meaningful conversations and lasting business relationships.

Monthly Socials & Weekly Remo Sessions

Before diving into the flagship events, don’t forget our monthly social networking events and weekly Remo meetups. These casual, interactive sessions are ideal for staying connected with members across the UK and Ireland – all from the comfort of your office or home.

Liverpool Networking Lunch – 5 September 2025

Returning to Anfield Stadium, this ever-popular lunch welcomes representatives from the Isle of Man Government and Liverpool City Council to share insights on regional business support. It’s an opportunity to meet board members, enjoy a three-course meal with wine, and network in a relaxed setting.

Sponsor Crannull will be joining us, and there are still sponsorship opportunities available. For info, contact marcelle@bita.ie or eden@bita.ie.

BITA Masters Golf Day – 12 September 2025

Held at Foxhills Golf Resort, the day begins with a full English breakfast, followed by a shotgun start on the Longcross course and ends with a three-course meal and entertainment. It’s business networking at its most enjoyable.

Thanks to Go Privilege and Total Line Marking for sponsoring. To secure your place or inquire about sponsorships, contact marcelle@bita.ie.

BITA Spotlight Awards – 3 October 2025

We’re proud to bring back the BITA Spotlight Awards at The Savoy Hotel, London – a night dedicated to excellence in business, leadership, and community impact.

Event highlights include:

• Champagne Reception

• Fine Dining

• Awards hosted by Channel 5’s Jonny Gould

• Live & Silent Auctions

• Afterparty until 2AM

With VIP, Premium and Individual tickets available and bespoke sponsorships on offer, this is set to be a night to remember.

Construction Networking Lunch – 7 November 2025

Join us at Royal Horseguards Hotel for our final construction lunch of the year. With over 200 guests expected, the event offers high-level networking, a three-course lunch with wine, and insights from top industry sponsors.

We’re excited to welcome Enterprise Flex-E-Rent as a sponsor. Exhibition stalls are also available for £300 + VAT – a great way to showcase your business to the BITA community.

For more info and to book your place, visit the BITA website today.

Let’s end 2025 by strengthening connections and building new opportunities – together.

Celebrating a Decade of Excellence

In 2025, System Certification Services Ltd (SCS) proudly celebrates its 10th anniversary, marking a decade of helping organisations across the UK and Ireland raise their standards, protect their stakeholders, and improve performance through ISO management systems certification.

Founded in 2015 by Director Tony Duff, SCS was born from a desire to do things differently. After working across industrial and construction sectors and lecturing in construction, quality, and safety, Tony recognised a gap in the market: certification that was both professional and personable. Rather than simply “checking the box” SCS would partner with businesses, acting not as an obstacle, but as a guide through the certification process.

That founding vision continues to shape SCS today. From a modest beginning in Lisburn, Northern Ireland, the company has grown into a respected UKAS-accredited Certification Body with a client base that spans sectors including construction, manufacturing, metals, recycling, and waste management. With offices in both Lisburn and Liverpool, and clients across the UK and Ireland, SCS has built a reputation for reliable, efficient, and value-added auditing.

But what really sets SCS apart is its people. The team is made up of experienced auditors in quality, environmental, and occupational health & safety disciplines. Their sector knowledge allows them to bring insight to each audit and ensure clients are not just meeting requirements but improving operations. This client-focused approach has created lasting relationships, something reflected in testimonials and a growing base of referrals.

he last ten years have seen significant change, from the evolution of standards to the increasing emphasis on sustainability, digitalisation, and governance. SCS has adapted by continuously expanding its technical capabilities and services. Whether it’s ISO 9001 (Quality), ISO 14001 (Environmental), or ISO 45001 (Occupational Health & Safety), the company has remained committed to ensuring certification is meaningful, impactful, and aligned with each organisation’s strategic goals.

SCS has also invested in systems and technology to streamline the process, improve communication, and reduce the time and stress often associated with certification. This commitment to continuous improvement is just one way the business practices what it preaches.

Celebrating 10 years is a reminder of the impact that a clear vision and consistent values can make. As the business world continues to face economic uncertainty, regulatory change, and rising stakeholder expectations, certification to ISO management system standards is no longer a “nice to have”, it’s a strategic necessity.

Whether you’re a start-up looking to win tenders, a manufacturer streamlining processes, or a construction firm aiming to strengthen compliance, SCS is here to help. Contact SCS today for a no-obligation quote and discover how ISO certification can enhance your reputation, strengthen your systems, and unlock new opportunities – info@ systemcertification.co.uk

An Investment Like No Other

The Case for Collecting & Investing in Fine Wine

In unpredictable markets, fine wine offers low volatility, tax efficiency, and a unique drinkable dividend. Montague Fine & Rare Wines, founded in 2009 by BITA’s own Drew, is built on over 40 years of industry expertise. From delivering wine by bike in Chelsea to senior roles at Harrods and The Sunday Times Wine Club, Drew’s journey is as impressive as it is humble. Today, Montague offers tailored portfolios, expert advice, and a level of trust few traditional firms can match.

Why Invest in Fine Wine?

Fine wine is more than a luxury; it is a strategic asset. Classified by HMRC as a “wasting asset,” fine wine is exempt from Capital Gains Tax, making it one of the most tax-efficient investments available in the UK. With no management fees, fully insured storage, and a track record of long-term growth, it is a smart choice for anyone looking to diversify.

Wine appreciates over time as bottles are consumed and scarcity increases. Combined with global demand from collectors, restaurants, and emerging markets, this creates a perfect storm for price appreciation, particularly for prestigious names like First Growth Bordeaux or top Burgundy producers.

At Montague Fine & Rare Wines, you do not need to be an expert. With taglines like “an investment like no other” and “as easy as drinking a glass,” they make the experience accessible, enjoyable, and deeply personal.

What Montague Fine & Rare Wines Offers

They build personalised wine portfolios based on your existing investments, available capital, and time horizon— typically starting from around £10,000. Their team monitors the market daily, sourcing only the finest wines from reputable suppliers, with full provenance and professional storage.

Whether your goal is growth, legacy, or simply enjoyment, Montague Fine & Rare Wines delivers tailored solutions rooted in integrity and expertise.

A

Legacy Reimagined, Monty’s Wine Emporium

Today, Montague Fine & Rare Wines is more than a business, it is a family legacy. Drew has recently launched Monty’s Wine Emporium, a vibrant new chapter cofounded with his son Tim. Together, they represent a perfect pairing of experience and energy, where vintage Port meets young Riesling.

Tim brings a fresh, modern outlook, curating exciting wine lists and making the world of fine wine accessible to a new generation. Their shared passion ensures Montague’s values live on while evolving to meet today’s tastes.

Rare & Refined: The Ultimate Wine Club

Not ready to invest just yet? Or looking for outstanding wines to enjoy this weekend?

Monty’s Wine Emporium proudly presents the Rare & Refined Wine Club, a subscription service delivering handpicked, premium wines straight to your door. Enjoy seasonal selections, pairing tips, tasting notes, and exclusive extras. It is the perfect way to drink better without the pressure to invest.

Montague Fine & Rare Wines

Investing in Fine Wine. Or simply enjoying it. Expertly, passionately, personally.

To talk wine investment, head over to https://www.montaguefinewines.com/ wine-investment or talk with Drew on 020 7863 1741.

For the Rare and Refined Wine Club, or to purchase some exceptional wines for the weekend, head to https:// montyswineemporium.com/

Drew Montague in a wine cellar with 1966 Mouton Rothschild taken in January 2025

Raising the Bar in Property with Passion and Precision

When it comes to property, Michelle doesn’t just talk the talk, she has walked the walk for over 20 years. In 2024, she stepped back into the industry with the launch of her new venture, Fortnea Langley, setting out to deliver, in her own words, “The highest standards possible.”

Well-known and respected within the BITA community, recently taking on the role of Vice Chair of BITA Liverpool, Michelle is no stranger to leadership, innovation, or results. Her property journey began in 2011 with the launch of her own online lettings and management agency. Just 18 months later, she acquired an established local business, rapidly scaling both operations before selling them to a national firm over a decade later.

Then came the dream break, travelling across Spain, soaking in the culture, the sunshine, and of course, the architecture. But property was never just a job, it is who she is. And when you love something as much as she does, you can’t walk away forever.

Back and bursting with even more insight, Michelle is channelling her knowledge and unstoppable energy into Fortnea Langley. With services spanning lettings, sales, investments, developments, and even overseas properties, Michelle’s business priority is to offer clients everything they need without the stress.

The highest standards possible.

Lettings and management? She’s got it covered, from Right to Rent checks to property maintenance and section notices. Sales? Expect realistic valuations, smart marketing, expert negotiation, and smooth sales progression. Investing? She’ll help source the right property, finance it, and manage it. Development? Michelle knows the ins and outs, from concept to completion.

And for those with their sights set on sunnier shores, Fortnea Langley can help you find and finance your dream property in Spain, right down to sorting your NIE number and legal team.

Michelle’s breadth of experience is matched only by her personal touch. Having been a landlord herself in both the UK and Spain, she knows exactly what her clients face and how to make the journey simpler. Her assistant, the sleek and somewhat mysterious black cat Ms Pinot Grigio, keeps her grounded (and probably adds to the charm of client Zoom calls).

But behind the wit and warmth lies an unshakable commitment to excellence. Michelle doesn’t settle. She partners only with toptier companies, ensuring every aspect of her service, from tenant sourcing to property sales, is delivered with integrity, detail, and care.

Fortnea Langley isn’t just another agency; it is the product of over 20 years of experience, unrelenting standards, and a genuine love for helping people succeed in property. Whether you’re buying your first home, managing a portfolio, or diving into Spanish investment, Michelle and her team are here to make the complex feel simple and even enjoyable.

Lettings | Sales | Investments | Developments | Properties Abroad

Get in touch and experience property the way it should be - michelle@fortnea-langley.com

Discussing menopause with men has always been a bit of a taboo topic; however, it’s time to dispel the myths and for you to learn more!

Menopause can be difficult for women, and men around them often feel left out of the loop. In this article, we’ll discuss the basics of menopause, and hope that by reading this, you’ll feel more informed.

What is menopause?

Menopause is the natural, gradual process that marks the end of a woman’s reproductive years. It’s not an illness or a health condition. It typically occurs between the ages of 45 and 55 but can happen sooner or later in some women.

What happens?

As menopause approaches, the ovaries begin to produce less oestrogen. This process is called perimenopause, and it can last for several years. Oestrogen levels fluctuate during this time, which can cause irregular periods. Eventually, the ovaries stop releasing eggs, and periods become less frequent, and eventually stop.

The hormone rollercoaster

During menopause, the sex hormones oestrogen, progesterone and testosterone decrease. These can cause numerous symptoms - some women will sail through

A Man’s Guide to the Mysteries of Menopause

M opause 101

menopause with no signs, some with a few and some feel like they’ve been hit by a freight train!

Enemies of menopause

Eating an unhealthy diet, alcohol, and caffeine can aggravate symptoms. Stress can worsen menopausal symptoms and make them more challenging to manage. It can also lead to weight gain, further contributing to menopausal symptoms.

Lack of sleep - Getting enough rest is essential for managing menopause symptoms. Unfortunately, many women find it difficult to get a good night’s sleep during menopause because of night sweats.

What can you do to help?

If your significant other or a work colleague is going through menopause, there are several things you can do to help.

Try to be understanding and patient. Menopause can be a difficult time for women, and they may not always be able to control their moods or symptoms.

Be a good listener. Let them know you’re there for them and are happy to listen if they need to talk.

Offer practical help where you can. For your partner, this might mean doing the food shopping or cooking dinner on nights when they’re feeling particularly exhausted.

Also, it’s essential to discuss the different options they could try to help reduce or alleviate the symptoms, such as:

• Lifestyle changes such as eating a healthier diet and exercising more

• Supplements

• See the GP or a menopause specialist for advice

• HRT or bioidentical/body-identical hormones. HRT gets a bad rap, but the pros outweigh the cons.

About Rachel Williams

I’m very much used to talking about menopause to both women and men to break down the mysteriousness and taboos of this topic. If you want to learn more about my ‘Menopause 101’ talks for your employees, please contact rachel@zestlifestyle.com

However, a little bit of advice… Don’t try and manage your partner’s menopause - you may not get the desired reaction!

What you can do as an employer or direct report

As an employer, you should support menopausal women as part of a holistic approach to employee health and wellbeing. Just like pregnancy, it is an occupational health issue. Here are some useful resources for you to tap into so that you understand more and what you can do to help:

• The CIPD www.cipd.co.uk

• Faculty of Occupational Medicine www.fom.ac.uk

• Menopause information and a template policy for your workplace, BITA HR Hub: https://bita.ie/ member-support/hr-hub.html

Is there a male version of menopause? Yes, there is! It’s called andropause. It is a time when men’s bodies begin to produce less testosterone. This can happen gradually over several years, and symptoms may not appear until later in life. Andropause can cause a variety of symptoms, including:

• Fatigue

• Reduced sex drive

• Erectile dysfunction

• Muscle weakness

• Depression

Andropause is a natural part of ageing and is not considered a medical condition. However, some men may experience more severe symptoms that can interfere with their quality of life.

What can you do to ease the symptoms of andropause?

There are several things you can do including:

• Exercising regularly

• Eating a healthy diet

• Getting enough sleep

• Reducing stress

• Quitting smoking

• Limiting alcohol intake

If you are experiencing severe symptoms of andropause, talk to your doctor about hormone therapy. This treatment can help alleviate the symptoms of andropause and improve your quality of life.

The Board You Can’t Afford

A high-calibre peer group of £1m+ revenue business owners driving each other to greater success

The Isolation at the Top

Being a business owner changes you—how you think, how you operate, and even how you relate to others. Yet there’s one area it rarely prepares you for: the isolation at the top.

Early on, every milestone felt like a shared victory. You were in the trenches with your team, all learning together. But over time, the dynamic shifts. You’re not just the founder anymore; you’re responsible for everyone’s livelihoods. Your employees look to you for answers—so whom can you turn to? Who holds you accountable to your own potential?

From Operator to Owner

Many entrepreneurs reach this crossroads and get stuck. Instead of focusing on growth, they become bogged down by daily demands. Their circle of advisers shrinks, and they spend most of their time among employees rather than fellow business owners. The result is not a lack of ambition, but a lack of the right environment.

Introducing the Evolve Mastermind

The Evolve Mastermind was created to fill that gap. This isn’t just another networking group full of lofty dreamers. It’s a carefully curated circle of driven entrepreneurs who have already crossed the £1M+ revenue mark and are poised for the next stage of growth. Every conversation here challenges your thinking. You’ll be surrounded by people who understand the pressures and possibilities of leading a scaling business, and you’ll receive the support and scrutiny needed to propel you forward.

The Format: Simple, Powerful, Proven

• Monthly In-Person Mastermind Sessions

Expect real-world problem-solving, strategic breakthroughs, and authentic accountability. No fluff—just meaningful, results-driven discussions.

• Private Network of Top-Performing Owners

The momentum doesn’t stop between sessions. Stay in touch, receive immediate feedback, and hold each other to uncompromising standards—because growth doesn’t wait for the next meeting.

• Expert Guest Speakers Every Other Month

Learn advanced strategies from leaders who’ve been where you are. Keep ahead of market trends and leave each session with actionable insights.

• Hand-Selected Mentors

Former Evolve members who’ve scaled, exited, or achieved what you aspire to—ready to share lessons gleaned from their own journeys.

Prepare for challenging questions, tough love, and real results.

The Board You Can’t Afford

Think of it as a multi-six-figure advisory board—except you don’t have to hire them all individually. Here, you gain direct access to their expertise, networks, and insights, all in one room.

The Big Question: Are You Ready?

If you’re a business owner generating £1M+ in revenue and feel the weight of making every decision alone, it’s time to step into a room where everyone understands exactly what’s at stake. The Evolve Mastermind is designed for those who want to:

• Scale faster

• Refine their strategy

• Surround themselves with the right peers topush them forward

If that sounds like you, scan the QR code included here or send an email to will@willpolston.com with “MASTERMIND” in the subject line. Share a brief overview of your business and your current biggest challenge. If it’s a match, we’ll discuss the next steps.

NetWorks is the business-focused magazine published by the Business International Trading Alliance (BITA).

This publication is available online with hyperlinks and in print. All members in the UK and Ireland will have a copy posted to them, and it will also be featured at our events. Many of our members have found NetWorks the ideal place to advertise, increase their reputation and cement their presence; get in touch today to discuss how we can help! All back issues are available on the BITA website.

NetWorks features articles written by experts in di erent elds, and we always want to hear from members that want to contribute to articles or advertising. Get in touch with henri@bita.ie for more information.

Green is the New Black

Why Sustainability is the Future of Business

Sustainability has become a buzzword in recent years, and with good reason. Not only does it help protect our planet, but it can also benefit businesses in many ways. Adopting sustainable business practices can help companies reduce costs, attract new customers, and improve their reputation. In this article, we’ll explore the benefits of adopting sustainable business practices and how they can help businesses thrive in the long run.

One of the most significant benefits of adopting sustainable business practices is cost savings. By reducing energy and water consumption, businesses can cut their utility bills significantly. For example, using LED light bulbs and installing energy-efficient equipment can reduce energy consumption by up to 40%. This not only helps businesses save money on their utility bills, but it also helps them reduce their carbon footprint, which is becoming increasingly important to consumers.

Another way that sustainability can benefit businesses is by attracting new customers. Consumers are becoming increasingly aware of the impact that their purchases have on the environment, and they are more likely to support businesses that share their values. According to a survey by Nielsen, 73% of millennials are willing to pay more for sustainable products, and this trend is likely to continue as more consumers become aware of the environmental impact of their purchases. By adopting sustainable business practices, businesses can tap into this growing market and attract new customers who are willing to pay a premium for environmentally-friendly products and services.

Sustainability can also help businesses improve their reputation. By adopting sustainable business practices, businesses can position themselves as socially responsible and environmentally-friendly, which can improve their image in the eyes of consumers and stakeholders. This can be particularly important for businesses that operate in industries that are often criticized for their environmental impact, such as mining or oil and gas. By adopting sustainable business practices, these

companies can demonstrate that they are taking steps to reduce their impact on the environment and are committed to being responsible corporate citizens.

In addition to these benefits, adopting sustainable business practices can also help businesses comply with regulations and standards. Governments around the world are introducing regulations and standards that require businesses to reduce their environmental impact. By adopting sustainable business practices, businesses can ensure that they are in compliance with these regulations and

standards, which can help them avoid fines and other penalties. It can also help businesses position themselves as leaders in their industry and set themselves apart from their competitors.

Finally, adopting sustainable business practices can help businesses attract and

BUILDING A GREENER FUTURE

Sustainable building materials are becoming increasingly popular as architects and builders look for ways to reduce the environmental impact of their construction projects. In recent years, there have been many exciting developments in sustainable building materials, from recycled plastics to biodegradable bricks.

One of the most exciting developments in sustainable building materials is the use of recycled plastic. Plastic is one of the most common pollutants in the world, and finding ways to repurpose it is essential for reducing our environmental impact. Recycled plastic can be used to create building materials like tiles, bricks, and insulation, and it’s often cheaper and more durable than traditional materials. Companies like ByFusion and Eco-Building Products are leading the way in creating innovative recycled plastic building materials.

retain employees. In today’s job market, employees are looking for more than just a paycheck. They want to work for companies that share their values and are committed to making a positive impact on society. By adopting sustainable business practices, businesses can attract employees who are passionate about sustainability and want to work for a company that shares their values. This can also help businesses retain their existing employees, as employees are more likely to stay with a company that they believe is making a positive impact on society.

In conclusion, adopting sustainable business practices can benefit businesses in many ways. From reducing costs to attracting new customers and improving their reputation, businesses that embrace sustainability can thrive in the long run. As consumers become more aware of the impact of their purchases on the environment, businesses that are committed to sustainability will have a competitive advantage over those that are not. By adopting sustainable business practices, businesses can position

themselves as socially responsible and environmentally-friendly, which can help them attract new customers, comply with regulations and standards, and attract and retain employees.

Thanks for reading so far, I now have a question for you – could you tell that this was written by an AI – Chat GPT? If you are unfamiliar with this platform, it’s an artificial intelligence that is free to use and accessible to everyone with an internet connection. It’s currently in beta testing phase, and it’s learning how to interact with people, and to craft ever-more realistic responses. Even the images used on this page were entirely created by a generative AI.

For this article, I told the platform that I publish a magazine, and I would like it to write an article for me to see if our readers can tell if it was written by an AI. I asked for an article 1,000 – 1,200 words long, about the benefits of sustainable

EMPLOYEES ARE LOOKING FOR MORE THAN JUST A PAYCHECK.

businesses practices, for businesses. I also said that it should assume that the audience would be familiar with the subject matter.

What it delivered took around 3 minutes, and although it comes in around 50% shorter than I’d asked for – 606 words instead of 1,000 – 1,200. As a result, I asked for a supplemental short piece that is featured in the box out –Building a Greener Future. Strangely this took about 10 minutes. Both pieces offer an amazing facsimile of something written by a person. The implications are far reaching and explain why Chat GPT is having a big impact on work, education, and employment. Read more on page 32.

BITA DIRECTORY

The BITA Directory is where you can access information about our sponsors, or those who have taken out a subscription to the BITA magazine. The below businesses can offer amazing coverage for most, if not all your business needs.

A

A4G

Beyond traditional accounting, A4G provide proactive, strategic advice to help businesses grow and overcome challenges. Their tailored breakthrough programmes and comprehensive services address key business needs—ranging from tax compliance to growth strategies—empowering business owners to strengthen their operations and achieve their goals.

B

Ballymore

Ballymore is a distinguished family-run property developer known for awardwinning urban projects across Europe. Their commitment to originality and quality is evident in each development, challenging industry norms and setting new standards. They create remarkable places with soul, and a focus on living, working, culture, and leisure, Ballymore continues to shape the future of urban living.

Begbies Traynor Group

Begbies Traynor Group plc, a leading UK professional services consultancy, specializes in restructuring, insolvency, corporate finance, and real estate advisory. With BTG Advisory providing sector-specific insights, they enhance corporate value through a multidisciplinary approach.

C

Chartsfield Construction

Chartsfield Construction Management (CMM) is a wellestablished construction management company specialising in collaborating with local authorities, private developers, and supply chains. They excel at unlocking challenging sites and delivering high-quality housing across the London Boroughs,Home Counties, and the South East of England.

Circet

Circet Ireland & UK (Formerly KN Group) have built an evergrowing portfolio of specialist services. While achieving rapid growth in recent years they maintain an embedded tradition to satisfy our clients’ needs while delivering the highest standard of safety, quality and customer service. their operations and achieve their goals.

Carn Advisory

Carn Advisory helps organisations navigate complexity and lead with clarity. Operating at the intersection of strategy, sustainability, and governance, we support clients to unlock long-term value, meet regulatory demands, and act with purpose. From listed firms to mission-driven charities, we deliver commercially grounded, strategic insight that empowers leaders to make resilient, forward-thinking decisions.

E

Enterprise Flex E Rent

Enterprise Flex-E-Rent offers van, HGV, and specialist vehicle hire tailored to businesses’ needs. With evolving vehicle technology, legislation, and economic factors, flexible hire is crucial. Unsure of your needs? Contact them for guidance. Explore long-term, shortterm, or flexible hire options to meet diverse requirements. They provide comprehensive solutions for your business needs.

F

Full Metal

Full Metal solves real world business problems through development of cuttingedge bespoke software, and can provide support and maintenance for existing older platforms under our adoption services. This

includes desktop, web and mobile apps across many industries and with 20 years in business, their experience is unrivalled.

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Glencar Construction

Glencar’s co-founders, backed by seasoned industry professionals, leverage extensive expertise for exceptional project delivery. Their commitment to quality and service fosters strong client relationships, driving impressive business growth. Whether repositioning existing facilities or constructing new ones, Glencar prioritizes beneficial partnerships with supply chains and customers, ensuring excellence in every endeavour.

Go Privilege

Go Privilege specialises in creating bespoke luxury experiences, offering exclusive access to world-class sporting events, cultural occasions, and tailored travel itineraries. With award-winning service and a commitment to sustainability, they deliver meticulously curated experiences while supporting global reforestation efforts through their Sustainability Initiative.

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Harris Group

Harris Group is one of Ireland’s foremost commercial vehicles import and assembly enterprises, renowned for its distinguished portfolio featuring well-known brands. Following the visionary legacy of founder Pino Harris, the company prioritizes innovation and customer service excellence. With steadfast leadership and strategic investments, Harris Group is shaping a path toward sustainable transportation solutions. business needs.

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Perfectly situated to service the entire UK, supplying Workwear, signage, vehicle graphics, banners, office refurbs and PPE. Our experienced team are fully equipped (embroidery, wide format digital print, vinyl, and signage manufacture) to produce all products in house and deliver direct to our customers door.

Imedia

Imedia are an experienced custom installation company providing services for homes and commercial buildings of all sizes –including renovations, new builds and retrofit projects. We work for clients directly, as well as with architects and property developers. Starting with a robust hardwired infrastructure and reliable wireless network, we supply products which control the entire home, including: music and video distribution, security cameras, door entry, lighting, heating and security systems, from companies such as Control4, Lutron, Sonos, Unifi, Crestron and Kef.

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John Sisk & Son Ltd

John Sisk & Son John Sisk & Son is a construction and engineering firm operating across Ireland, the UK, and Europe. They deliver complex projects in sectors like technology, pharmaceuticals, infrastructure, and healthcare. With over 2,500 employees, Sisk prioritise safety, innovation, and continuous improvement. They are committed to sustainability and achieved carbon-neutral status. Sisk focuses on delivering value and maintaining strong supply chain partnerships.

Kerry London

Kerry London, a Lloyd’s of London accredited broker, specializes in insurance services since 1986, focusing on construction, property, manufacturing, and sports sectors. With over 100 staff and headquarters in London, they offer tailored insurance solutions, including surety bonds, professional indemnity, liability, and personal insurances like home, motor, property, travel, and art.

Korec

KOREC & Trimble’s mission is to empower businesses to measure, map, and manage both the natural and built environments. By combining deep industry expertise with intuitive software and world-leading positioning technology, they transform operations and deliver the accuracy needed for confident decision-making.

Laing O’Rouke

Laing O’Rourke, an international engineering enterprise with over a century and a half of experience, offers fully integrated solutions for prestigious organizations worldwide. With a mission to lead in innovation and excellence by 2025, they’ve shaped cities and economies across diverse sectors. Their 15,000-strong global team ensures engineering innovation and project certainty for complex projects globally.

LRA Services

LRA Services is a family owned Water Hygiene and Treatment company founded in 2018 with over 30 years’ experience across the UK, Europe, Africa and Middle East. There is a commitment throughout the business to provide the highest standards of service and quality to maintain water systems throughout all property types. Safety, compliance and efficiency are the common goals they share with all of their clients.

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Mainland Power

Mainland Power’s expert team delivers highquality, carbonneutral energy solutions for industrial organisations, offering end-toend support from design to maintenance. They take a holistic approach to energy management, focusing on efficiency, emission reduction, and reliable energy supply.

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Nationwide Management Services

Nationwide Management Services has a comprehensive list of services to keep your business safe, secure and operational. These include Biometrics / Access Control

Unit, Traffic Marshalls + Banksmen, CCTV & Alarms Hire & Monitoring, CCTV Self Powering Towers, Cleaning Services, Concierge Services, Static Guards, Drone Services and more.

ODPR

ODPR is a collective of storytellers, strategists, and communications experts, passionate about delivering clear, bold, and honest messaging to create lasting impact and value for your business. They develop effective marketing strategies to elevate brand positioning, engage new audiences, and lead with purpose, prioritising their employees, community, and the environment.

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POD-TRAK

Pod-Trak delivers bespoke engineering solutions for the construction and maintenance of transport infrastructure. Their expert teams support a wide range of networks across rail, airport, and civil engineering sectors. With offices across the UK and Ireland, the company brings over a decade of proven experience. Pod-Trak specialises in delivering complex technical projects with precision and reliability. Their multidisciplinary approach ensures efficiency, safety, and quality at every stage. Through innovation and expertise, Pod-Trak keeps transport networks moving.

Powerday

Powerday provides waste management and recycling services in London and across the UK. Providing a quality and value-formoney service, it’s easy for all clients to manage their resources sustainably. We invest heavily to maintain state-of-the-art facilities designed to maximise recycling and recovery of material, delivering 100% diversion from landfill and continually exploring sustainable and innovative solutions.

Premier Bathroom Products

Premier Bathroom Products partners with developers, designers, and architects to create original, design-led bathrooms. With over 50 years of experience, they focus on pioneering materials and cutting-edge technology for stylish, high-quality results. They work with premium brands like Villeroy & Boch, Duravit, Artelinea, Dornbracht, and Axor. Premier Bathroom Products offer tailored solutions, efficient service, and competitive pricing. Their client-focused approach ensures reliability and satisfaction at every stage.

SServo Group

Servo Group is a UK-wide multi-service provider operating 24/7 from offices across major cities. With over 50 years of experience, they focus on compliance, health & safety, and seamless communication. They deliver SIA-licensed security guards, hard-wired and solar CCTV, and mobile patrols. Their services cover sectors such as construction, retail, healthcare, and transport. Servo Group also offer rail labour, facilities management, cleaning, and property management and are a fully accredited partner committed to reliable service, value, and excellence.

TThe Craft Irish Whiskey

The Craft Irish Whiskey Co. is dedicated to reviving traditional whiskey crafting methods, infused with modern expertise and meticulous attention to detail. Unlike mass-produced whiskeys prioritizing quantity, they spare no expense in the pursuit of quality. Every aspect of their process is carefully considered, utilizing innovative techniques to enhance flavour and preserve richness.

The Timber Group

Leveraging profound timber industry expertise, The Timber Group ensures reliable supply of quality timber solutions for diverse projects. With strategically located branches they provide flexible delivery options and comprehensive services including sawmilling and specialist machining. Committed to sustainability, they prioritize environmental values, setting industry standards for construction and building with wood.

VVerlingue Trade Credit

At Verlingue, our specialist trade credit insurance protects your business against customer insolvency and payment defaults, helping maintain cash flow and reduce bad debt risk. It also supports access to finance by naming funders on your policy. We offer practical, personalised advice and a fresh approach to service, along with a full suite of solutions including Bonds, Commercial and Personal Insurance, Employee Benefits, and Risk Management.

WWill Polston

Will helps ambitious individuals overcome challenges and achieve their dream lives through accountability and performance coaching. After a successful career as a broker, he shifted his focus to empowering others, using proven strategies to create lasting transformations.

finalists of the BITA Spotlight Awards. We return to the glamour of The Savoy for this unforgettable night of dining, drinks and dancing.

£7,500: VIP tables of 10 guests

£5,500: Premium tables of 10 guests

£3,500: Regular tables of 10 guests