Brisker Magazine - 1st Issue (OCT2017)

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BRISKER M a g a z i n e ISSUE 001. VOL 01 OCTOBER, 2017

Juba-based Kuru Ko Wate agriprocessing group looks to expand food processing activities in South Sudan

Interview with Richard Hakim, the guy behind South Sudan’s dance revolution

Rev. Daau, the good shepherd‌ Brics meet in China for 9th Brics Summit Brisker Connect Ltd info@briskerconnect.com www.briskerconnect.com

Why you should become an Entrepreneur?

Meet Rachel Amina Cyrus an Entrepreneur ...like none other Monthly enterprenuership magazine.


#UnderstandingEntrepreneurship

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“DO WHAT YOU CAN, WHERE YOU ARE, WITH WHAT YOU HAVE.”

-TEDDY ROOSEVELT

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Subscribe to Brisker Connect Bi-Weekly Newsletter by contacting us. info@briskerconnect.com www.briskerconnect.com +211 956 918 579 / +211 924 545 600

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Ana endu nucta tai ini

It makes your business grow, what is it? 3


CONTENT

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BRICS Meet In China For 9Th Summit Fuel Shortage causes youth unemployment Juba-based Kuru Ko Wate agri-processing group looks to expand food processing activities in South Sudan Meet Rachel Amina Cyrus an Entrepreneur and Founder of RAC for General Trade & Supply Limite Hakim, the guy behind South Sudan’s dance revolution

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Rev. Daau, the good shepherd…

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Why you should become an entrepreneur

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The Health Benefit of Coffee on Diabetes, Liver Cancer and Heart Disease

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Movie Review: Becoming Warren Buffett

How to conduct yourself during an interview Branding – Your Strongest Strategic Asset

M a g a z i n e


We made it!

marhab fadhal

WELCOME!

EDITOR’S NOTE.

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elcome to Brisker Magazine! Brisker Magazine is a product of Brisker Connect, a registered marketing management company in South Sudan. The objective of the magazine is to promote business and entrepreneurship. It seeks to shed light into the talent and works of entrepreneurs in South Sudan despite the struggling economy. The magazine helps entrepreneurs and small business owners to promote their inven-

tion, innovation and creativity as well as being a marketing tool for businesses and corporations to market their products and services. Indeed it’s a new, unique limited edition and a great piece of work by our article contributors, refined by our talented editorial team to give you good readability and business inspirations. Brisker Magazine aims at bringing together entrepreneurship activities and business, startup, and management

insights from entrepreneurs, business managers and CEO’s of different backgrounds and industries. Inside this publication, we bring to your attention the story of a resilient and successful entrepreneur in South Sudan, Rachel Amina Cyrus, on how she started running and growing her business. Other interesting stories include educational success and career development, BRICS 9th Summit, Health, Youth Entertain-

ment, Leisure, Advertisement and many more inspiring stories. Sit back, relax and enjoy reading your copy.

Alfred Geri Duku

M a g a z i n e Editor in Chief Alfred Geri Duku

Graphic Designer Kayanga Nelson

Contributing Editor Thomas Manase

Photographer Nicholas Sebit

Reporter Silver Raymond

Photo Editor Kayanga Nelson

Cover story Rachel Amina Cyrus

Operations and Marketing Santino Mawut

Art Make-up Brisker team

Contributors Eva Kiden

Outlets: visit supermarkets, bookshops, business centers and newspaper vendors For Advertisment Please Contact: 0924 545 600, 0956 918 579 editorial@briskerconnect.com www.briskerconnect.com

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Corporate / International News

BRICS Meet In China For 9Th Summit

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RICS, the world 5 big emerging economies which are believed to be at the same phase of newly industrialized advanced economic development, met in Xiamen, China early last month (3rd – 5th September) for their 9th annual submit. The three-day historical international relations conference was attended by heads of states and diplomats from the five BRICS member countries: Brazil, China, India, Russia and South Africa. BRICS, formerly BRIC (before South Africa joined in 2010), aims at establishing an equitable, democratic and multi-polar world order under its motto “Stronger Partnership for a Brighter Future.” The annual summit normally intends to discuss issues regarding trade and economy, removal of discontinuities and discrimination existing along their national frontiers, and any other issues of concern among them though recently they have become a political organization. The objective of this year’s summit was to review successes in BRICS cooperation, plan a vision for future development, specify the direction of the BRICS mechanism and expand

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cooperation, including with emerging markets and developing countries to forge a platform for South-South cooperation with International influence. The main agenda discussed at the BRICS summit include terrorism, boost of commercial ties, enhancement of cooperation, and dialogue about emerging markets and developing countries. The BRICS countries signed three documents, namely, (1) Action Plan for Innovation Cooperation (2017-2020), (2) Strategic Framework of BRICS Customs Cooperation, and (3) Memorandum of Understanding between the BRICS Business Council and the New Development Bank on Strategic Cooperation, linked to boost commercial ties. On the need to enhance cooperation, Indian Prime Minister Narendra Modi shared his country’s concern in furthering cooperation in key areas such as agriculture, energy, environment, climate change, sports and culture to eradicate poverty, ensure better healthcare, food security, sanitation and education. However, border tensions between China and India were not discussed by the bloc, although leaders of

the two countries are expected to hold bilateral talks on the sidelines of the summit. Five other non-member countries have been invited to attend the summit. These countries are Guinea, Mexico, Thailand, Tajikistan, and Egypt. The BRICS nations and their guests engage in a dialogue about emerging markets and developing countries in which issues include counter terrorism, cyber security, multilateral trade system, fight against protectionism and disaster management. By Santino Mawut

2010 Year South Africa joined BRICS


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A motorcycle fuel queue in Juba Town. [Brisker photo]

35 Position of South Sudan on largest oil producing countries in the world A crowded petrol station in one of Juba’s suburbs. [Brisker photo]

Fuel Shortage causes youth unemployment

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he chronic fuel shortage in the country, characterized by rising fuel prices, could be another major source of seasonal unemployment among youth employed in the petroleum industry in South Sudan. According to a ranking by African Vault, Sudan and South Sudan are the 7th largest oil producing African countries and the 35th largest oil producers in the world with a production of 255,000 barrels per day. Top on the list is Nigeria with a production of 1, 900, 000 barrels per day followed by Angola with 1,507,000 and Algeria with 1,171,000. Egypt follows with 582,000 barrels per day; Libya with 528,000 and the Republic of Congo follows with 317,000 barrels per day. At the bottom of the list is Malawi with a production of 200 barrel per day. After gaining its independence on 9th July 2011, South Sudan retains most of the oil production capacity. However, it has to use Sudan’s export pipelines and port. South Sudan’s oil production reduced significantly to 130,000 barrels a day as a result of a series of disputes over high transship-

ment fees imposed by Sudan and the eruption of the civil war in 2013, according to an analysis by Oil Price. These factors, among many others, have caused inconsistency of fuel supply in Juba and the country as a whole. From the employment perspective, many youth who were employed by the petroleum companies mostly petrol stations have lost or they are at a risk of losing their jobs. For others it has caused seasonal unemployment where they work only when the company or petrol station has fuel. Sometimes, such companies take a month or two without fuel. When fuel eventually becomes available, it would last for a few days or weeks due to an excessive demand by motorists and people who buy to later resell it on the black market at a much higher price. Petrol stations are running out of business due to lack of fuel for almost a month or more. This situation has made the industries less attractive and unsustainable for job creation and financial rewarding for owners of those petrol stations. A South Sudanese youth who is employed in a petrol station as a pump attendant said that

inconsistence in fuel made him lose his continuous earnings. “I used to be paid monthly salaries but now our manager cannot afford to keep us idle and pay us salaries since there is no business,” he said. “Before [the crisis], if you have emergency needs,” he added, “you can borrow and the manager will give you but currently if you ask the manager they would say there is no work so there is no money and there is no guarantee when we are going to start our normal work normal again.” He said if and when fuel is available and they have sold it for a week or two, their managers would give them a commission or salary and that they would then have to wait for the next fuel next supply. The story could be different to some youth who are entitled to a certain percentage of their salary to keep them around as they wait for fuel supply. The fact that the source of their earing is not consistently determined is a major concern. By Eva Kiden Jackson

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Juba-based Kuru Ko Wate agriprocessing group looks to expand food processing activities in South Sudan

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t a recent training course on business skills developed held at the Kuru Ko Wate agro-processing centre, the Jubek State Minister of Agriculture and Forestry, Animal Resources and Fisheries challenged Kuru Ko Wate women’s agri-business association to expand their current small-scale production and processing activities into a large-scale business enterprise. “[Kuru Ko Wate] should continue with such spirit of hosting other women such that their ideas can be replicated in other communities and states within the country, and this is how South Sudan can develop,” highlighted the Hon. Rose Lisok Paulino, while closing a five-day business management training at the Kuru Ko Wate agro-processing facility in Juba Na Bari. The Kuru Ko Wate, a women’s self-help initiative, was establish in 1999 to combat food insecurity. In 2016, the Jubek State Minister of Agriculture and Forestry, Animal Resources and Fisheries and the Jubek State Ministry of Education, Gender and Social Welfare, with support from the United Nations Industrial Development Organization (UNIDO) iden-

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tified the association as high potential for income generation and addressing food security at the local level. Under a project financed by the Government of Canada, the state ministries and UNIDO worked closely with Kuru Ko Wate to support its transition to a successful income-generating business association. Speaking at the closing of a recent training event, the Ms. Susan Wasuk, Senior Gender Officer of Jubek State Ministry of Education, Gender and Social Welfare declared that, “This initiative with Kuru Ko Wate has made so much impact and progress within a short amount of time.” She urged the women to continue to provide an example to others by working together and sharing their experiences. The Hon. Rose Lisok Paulino later outlined the development approach that helped turn Kuru Ko Wate into a successful small-scale agro-processing business. “Together with UNIDO, we wanted to take a holistic approach. This means that we support Kuru Ko Wate in terms of infrastructure and equipment, as well as training on technical and safety skills related to food processing and packaging, as well as skills and knowl-

edge in terms of business operations. At the same time, we also expect the women to re-invest revenue to up-scale and expand activities. The association must be financial viable in the long term without our support.” However, the association would not have reached it current place without the support of community leaders who have also voiced their support of the initiative. Most important though, the members of Kuru Ko Wate have taken the opportunity offered to them and have made the most of it. Ms. Angela Venusto, Chairperson of Kuru Ko Wate “Through this support, we have been given an opportunity and we have ceased it. We now have products in stores around Juba and our members have made money. But we don’t want to stop here; we want to make our association even bigger, increase our revenue and support food security in our community and beyond.” The Hon. Rose Lisok Paulino emphasized that “Kuru Ko Wate is not the government’s association nor UNIDO’s; it is the members and only they will determine whether or not they grow into a large food processing enterprise in


LOCAL BUSINESS NEWS

South Sudan.” Presently the Kuru Ko Wate provides a number of goods and services related to food processing. The Kuru Ko Wate brand currently manufactures and packages sun-dried vegetables – cassava leaves, Jews mellow, cow pea leaves and okra – and processes and packages a number of spices; and peanut butter. The association also operates a food catering services; and provides roasting and grinding services at the facility. Their products can be found in a number of supermarkets in Juba, as well as orders through contacting the association directly. From 11-15 September 2017, Kuru Ko Wate hosted a training on business management training provided by the Israeli Agency for International Development Cooperation (MASHAV), supported by the by Jubek State Ministry of Education, Gender and Social Welfare under the UNIDO and Government of Canada project. The training course was hosted at the Kuru Ko Wate facility, though was opened to small-scale women entrepreneurs from outside the association. The training course focused on the “Business Canvas Model”. Mr. Mashe Harel, Israeli businessman/entrepreneur trainer and microbusiness consultant, with his counterpart Rina Yaffe explained that “the methodology is not theoretical, we intend to make it more practical to help the businesswomen manage, and market their product and services through creativity and innovative thinking.”

“This is one of the strongest communities of women I have never seen in my life,” he explained. They are motivated, skilled and hungry for success. I love working with them,” he added, applauding the women. Mama Doris Keji, one of the training participants, could not hide her appreciation. “It’s a very good training that has helped us to know who our real customers are, how we can build customer relationship with them, as well as marketing and distributing our products and building partnership. The fact that we have been brought together from different places helps me understand that there are many women doing businesses in South Sudan and hence offers an opportunity to partner with those who have what I don’t have.” Speaking of the development of women’s agri-processing enterprises in South Sudan addressed under the UNIDO project, the UNIDO Technical Advisor, Mr. Victor Cobby Baah explained that “while providing support to such associations with our counterparts, we are also careful not to be too overbearing. The associations will learn some business lessons through their own experience and we must accept this. In the end, it is not us or the government; it is the women that will determine the long term success of the businesses.” Ms. Juana Abraham, Kuru Ko Wate member added that “I think the reason why we are successful to date is because of the qual-

ity of our products. Through our training we now take care to ensure our food products are processed in a clean environment, using clean materials and are well packaged to help prevent any further contamination. I think consumers in Juba appreciate this.” Kuru Ko Wate brand products can be found in the following markets: 1) Konyo Konyo Market 2) Bhar-Eljebel Supermarket, Hai Nimera Talata, Juba 3) Diesel Supermarket, Malakia, Juba 4) Malnjolawi Supermarket, Suok Libya, Munuki By Silver Raymond & Eva Kiden

Yeay Kuru Ko Wate Women Association, Nyaing Women Initiative was founded

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Rachel Amina during the interview. [Brisker photo]

Meet Rachel Amina Cyrus an Entrepreneur and Founder of RAC for General Trade & Supply Limited.

One-on-one interview with Rachel Amina Cyrus, founder member of RAC for General Trade and Supply: Brisker Magazine: Hi Rachel, thank you for having us visit your business. Can you kindly tell us what RAC is all about and what you produce? Rachel Amina: I thank you for visiting me in my house where I do my business. RAC is a business that was started towards the end of last year, and has gained a lot of popularity since January this year. I run the business by myself because the little that I make can’t be enough to pay employees, buy raw materials and provide for my family. I’m still constructing my shop in Munuki, maybe later business booms I can be able to employ people to work for me. At RAC, I produce liquid soap and detergents mainly. I produce liquid soap for general purposes like mopping house,

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washing clothes and dishes, and detergents for washing hands which come in two flavors or colours - lavender and rose. And I have sure jelly that was not yet put in the market because of lack of some resources. I also make earrings, necklaces, bracelets, beats and sandals for ladies to support the soap business. The reason why I like making those things for ladies is because ladies like buying and putting on beautiful things unlike men who buy things once in a year or two. So making things for women is marketable. Brisker Magazine: How do you manage time for family, business and other things and activities since you are the only person in your business?

Rachel Amina: As for me, I schedule my things. I have time for my family (husband and kids) by running my business from home; so my presence at home and carrying on doing household activities is catered for. With my business, I do most of my connection with my telephone. Sometimes customers call and want to buy my products but because my shop in Munuki is not ready due to lack of financial challenges, I have to coordinate them from home. I ensure that I have enough products ready for sale by working late night sometimes [throughout the night] and am okay with it since am used to sleeping for less hours. My business is the main source of my income to the family. I pay for my children’s school fees, and remain with some money for subsistence since my husband is not working. Brisker Magazine: What inspired you to start your own business or become an entrepreneur?


Rachel Amina: Well, what inspired me is that I have been working for the government since 2014 but what I get now can’t buy a sack of flour to feed my family for the whole one month. I saw foreigners doing businesses get a lot of money [and] go back to their country and build storey buildings and buy nice cars and yet they work from this country. I thought it was wise to use my gift of the work of hands and go out there to make money. So I started RAC. I thought to myself it was a waste of time working for the government when am getting almost nothing now. What I get in my business in a month can be like a salary for 1 year in the government. What am doing I think it can be of development to my country, my family and to the general public. Brisker Magazine: Were you taught on how to make the soaps? Rachel Amina: Yes, I went for a training in Kampala where I met a woman who makes soap. She lectured me at a cost and immediately after that I was able to get some few raw materials and chemicals and I produced some few trial samples for use at home. Upon the theoretical training and the practice I did on my own, it was not enough for me so I went back for another training - this time, it was by some Kenyan trainers who came to Kampala to train people on that. We did theories and practical even on bar soap. After that, I procured some raw material and chemicals again and started producing and gave some few samples to my neighbors to test and use for free. Next thing is to start making for sales. Regarding the beads, I was not taught. I think am gifted because I can just look at what people are wearing and make exactly

the same if I wanted to. Brisker Magazine: What do you think are the key elements for starting and running a successful business? Rachel Amina: To start and run a business you must have your goals for starting the business. You must think of why you wanted to start it. Are you doing it just to get money or to satisfy people out there or to develop your country? If you just want to make money you will fail. We don’t do business just to make money and become wealthy but: -First, satisfaction of your customers; -Secondly, the quality of products/services that you want to provide; -Thirdly, maybe the little that you will be getting as profit. Let your profit margin be reasonable. I don’t have to charge for my products high because other sellers set the price; my margin is reasonable. And that’s why people at the Made in South Sudan exhibition were surprised at my pricing and other exhibitors and sellers bought from me because am cheaper. In business you have to keep your customers by giving the affordable prices for quality things. Brisker Magazine: Do you have a ready market or customers you supply with your products? Rachel Amina: course the market is there. I’m sup-

posed to supply many as the shop is concerned. But most of my sales are in exhibitions, trade fairs, occasions such as weddings, even in church I have some customers and in such occasions is where I meet potential customers too. My main clients are supposed to be institutions, NGOs, hotels, restaurants, and supermarkets but am limited due to marketing, legal and financial requirements. Brisker Magazine: People think to start a business you need a lump sum of money or at least become financially secure. Tell us how you raised your capital and what your reaction to this sort of mentality is. Rachel Amina: I didn’t have a lump sum of money to start RAC. I only had some savings when I was working in the government. From the little I had I believed God can do something. I managed to raise 200 US Dollars to travel to Kampala and get some chemicals that at least produced 20-40 liters of liquid soap and got some beads to support the main soap business. None of my relatives or friends supported me and only that small money that keeps on growing up to now. If you start thinking of having a lot of money to start your own business, you may not even start anything but just be contented with the little that you have provided that you are committed.

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Some of the detergents Rachel’s company produces [Brisker photo]

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Meet Rachel Amina Cyrus an Entrepreneur and Founder of RAC for General Trade & Supply Limited.

Continued from page 11

ship with your client by having flexible terms of payment like installment.

Brisker Magazine: Did you have previous failure or this is the first business you started as an entrepreneur?

Brisker Magazine: What challenges do you face as RAC?

Rachel Amina: I had another business before this, where I produced perfumes for women and keberet. People used to take my products with promise to pay later or on installment. But you know women sometimes can be so funny, since I don’t pressurize them. I believe that’s the main reason that that business failed. But for this one, I tend to be very strict and ask my customers to pay half of the price before taking the product home. Sometimes, it’s not that they don’t want to pay but because they don’t have money and yet they want to have new things and look beautiful. So as an entrepreneur you have to build good relation-

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Rachel Amina: As RAC, the main challenge since then is financial. The strengthening of the US Dollars over South Sudanese Pounds (SSP) and fluctuation of the exchange rate market has been hard for me to get hard currency to buy chemicals and raw materials from the neighbouring countries and at the same time meet family needs. The second challenge is the Juba-Nimule Road. I have taken 2 months now without traveling to Uganda to buy chemicals and raw materials. Last time I went, just two days after I’ve returned people were attacked and civilians were killed. So these days it’s very risky to travel by road. If I [had] money, I could fly straight to Kampala or Nimule then

pick a bus. Brisker Magazine: What motivates you every day? Rachel Amina: As for me and my business UNDP motivates me. When I was starting RAC, I did an entrepreneurship program training with UNDP which informed a lot of business and they keep on reminding me and believe in me from time to time. I couldn’t have participated in Made in South Sudan Exhibition if not for them. And even though they don’t give me cash, what they did and are doing is great for me. So UNDP inspired me a lot and made me known out there. I just thank God for them and hope it will be continuously. I believe with God all things are possible. Brisker Magazine: What Message or word of advice do you want to send to the entrepreneurs out there?


200

USD

Amount Rachel Amina used as seed capital

Rachel Amina: To my fellow entrepreneurs or those who are yet to get into the boat of business, my advice is that, first and most importantly, they should believe in themselves (have a self-esteem) on what they want to do or are doing. Secondly, to start your own business you don’t need a lump sum of money; just start with the little earnings and savings you have. Just like planting a seed and it germinates into a tree with a lot of fruits. Your small money is your seed and the profit is the fruits. And in your techniques to make profit, do not think of big profit, ensure customer satisfaction first by providing them quality products with affordable prices so as to keep them. Also for those who buy a lot from you, give them discounts or be flexible on the means of how they can pay like paying on installment depending on what they will like to buy. Do not put pressure on them. And that’s how you can also build good customer relationship and retain your customers. By Thomas Manase & Kayanga Nelson

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Interview with Richard Hakim, the guy behind South Sudan’s dance revolution If you own a Zain line, you must have been receiving messages from a Dance competition called Lugara urging you to vote for your favorite dance team. Brisker Magazine got in touch with the man behind what is now being termed as a dance revolution in Juba. Having successfully organized two major dance contests, Hakim Richard is not just a man with a passion for dance, but also a visionary and initiator whose track record clearly speaks for itself. Following is an interview Brisker magazine’s Kayanga Nelson carried out with him. Brisker Magazine: Thank you so much for allowing us conduct this interview with you. First begin by introducing yourself. Richard Hakim: I’m the founder and trainer of South Sudan Dancers (SSD). I started dancing when I was still young around 9 to 10 years and took it professionally in 2009 after my high school. I danced for about 12 Kenyan teams. After having danced and trained in most of these groups, one guy came and advised me to start a dance group for my country South Sudan. I sat down and took that word seriously and so begun by doing solo dances at South Sudan events. Then later, a Kenyan friend joined me in these dances and as time went by, we were joined by some other South Sudanese youth. Brisker Magazine: Did you come with your group to South Sudan?

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Richard Hakim: I only came alone; the others are still in Kenya and one

is in Ethiopia doing the same thing I am doing. Brisker Magazine: How many members do you have in your dance group? Richard Hakim: We have around 17 members in SSD South Sudan and 6 members in Kenya, making a total of 23. Brisker Magazine: What are some of the challenges you have faced? Richard Hakim: People do not still see the importance of dance in soci¬ety, saying it’s just a waste of time. Secondly is the issue of finance, get¬ting enough money for our activities is really difficult. We also face lack of a place for training. Security situation also hinders some of our activities because sometimes we need to train till late at night but we can’t. Brisker Magazine: So how do you

finance the group’s activities? Richard Hakim: How we finance the group is through the shows we make and sometimes we are hired to perform in events. The little money we get from these, we invest in the group. Brisker Magazine: Your major achievements include organizing two successful dance competitions. One is the Alabu dance contest which was held in partnership with Kili kili ana Comedy group and the Lugara dance contest. Tell us briefly about these two competi¬tions. Richard Hakim: Alabu Dance Con¬test was a peace promoting dance contest where a number of dance groups had to compete for a prize. My group, SSD, emerged the winner. Lugara is the second born of Alabu dance but it’s almost the same ini¬tiative. The only difference is that Lugara focuses more on seeing


Entertainment/Art &Fassion

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Number of teams Hakim has danced in

the level of dance in South Sudan. We wanted to see if we can be able to get a good number of South Suda¬nese dancers who can represent the country at a higher level. Brisker Magazine: Where do you see yourselves in the next five years? Richard Hakim: A journey of a thousand miles begins with a sin¬gle step. We are aiming for bigger things; we want to take SSD far, to International dance competitions. One of our main goals is to feature in Hip Hop International, the world’s biggest dance competition which brings together dance groups from all over the globe. Five years from now, that is where I want to see us in. Brisker Magazine: Any last mes¬sage to young entrepreneurs? Richard Hakim: Yes. In South Su¬dan currently, the entertainment in¬dustry has no money, many people think if you are an artist you are not an entrepreneur. For a young person out there planning to start something positive, do not listen to those who discourage you. If dance is in your heart, keep it in your heart and follow your passion. You do not need to get a lot of money to achieve your dream, just use what you have and work hard. By Nelson Kayanga

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Rev. Daau, the good shepherd…

It was on Friday, a day characterized with calmness and heavy rain in the afternoon, when we got in touch with Rev. John Chol Daau. An Anglican priest, Rev. Daau founded the Good Shepherd Academy in Juba to educate the next generation of South Sudanese Christian leaders. Good Shepherd Academy, along with its subsidiary college and seminary, is a pre- and primary school operating in a simple compound. The subsidiary college and seminary offer vocational training in leadership development, management, counseling, reconciliation and biblical studies. Located in Sherikat and adjacent to the western side of Don Bosco compound in Gumbo South, the Academy section opened its doors to over 117 children of three to fourteen years in 2016.

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As the name suggests, the twin-schools promote and advocate for Christ-centered philosophy of leadership. Both the Good Shepherd Academy and seminary seek to instill Christian values and the personality of Jesus Christ as a good shepherd into the learning and lives of its students. Rev. Daau, whose calling is “leadership development,” founded the academy in 2014. The college and seminary started much earlier in 2004 in Kakuma Refugees Camp in Kenya. “When I was in college, I used to return to the refugee camp during holidays and share informally what I have learnt with my fellow pastors. Out of those occasions many people were interested in what I was sharing informally and later I started doing seminars and

short training to formalize it a little bit,” Rev Daau explains. “And that is how Good Shepherd College and Seminary came about,” he added. He said their focus is on pastors, community leaders and most precisely on topics of Christian leadership. Rev. Daau has organized and led teaching mission teams and trips to South Sudan, Kenya and Uganda since 2005 to help (South) Sudanese refugee leaders acquire skills in leadership, pastoral training, counseling, reconciliation and theology. Nearly 2,000 refugees and internally displaced were ordained as lay readers have received some different training we offered using our strategy of mobile training programs, he added.

Continued on page 28...


Education / Career

Rev. John Chol Daau’s profile Reverend John Chol Daau is originally from the Diocese of Bor (Episcopal Church of South Sudan). He is a teacher, preacher and writer. Ordained in 2004, Rev. Daau serves as an attached clergy at St. Paul’s Church Athi River (Machakos Diocese) in the Anglican Church of Kenya. He is a graduate of Trinity Episcopal School for Ministry where he earned his Master of Arts in Religion (Systematic Theology and Church History), and of Daystar University (Development and Communication). His interests include organizational leadership, Christian Education, and community development, advocacy and peacebuilding. Rev. Daau belongs to the “lost boys” generation of Reverend John Chol Daau [File photo] Sudan. He has lived for several years in various refugee camps in Kenya, Ethiopia and

Uganda. But the Gospel of Christ and faith in Him has been his sustaining strength. Rev. Daau, 42, surrendered his life to Jesus when he was nine-years-old. In his early years, his late uncle, Rev. Elijah Deng Mabior, played a crucial role of mentorship and forming him in the Christian faith. His story is well stated in his book, God’s Refugee. He travels widely, sharing his story and vision for the future of South Sudan. His vision is to model Christian servant leadership, commitment to promotion of justice, peace and reconciliation in South Sudan and beyond. Rev. Daau seeks to use his knowledge and skills to follow Christ and promote transformation. He is married to Sarah Alek (a student of psychology at Daystar University) and both of them live in Nairobi with their sons Jacob, Abraham and Isaac.

2014 Year Good Shepherd Academy was founded

Located in Shirkat adjust on the west side of Don Bosco compound, Gumbo

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Rev. Daau, the good shepherd…

Rev. Daau’s efforts will go a long way in helping reduce the illiteracy rates facing South Sudan. Currently, the country’s education indicators remain among the worst in the world. It is estimated that more than two million children eligible for primary school do not have access to basic education, while the few schools that do exist are not conducive to learning. The most vulnerable and marginalized in our society in South Sudan are the children, with small children surviving on the streets in urban areas while the bigger ones often resort to such crimes as stealing in order to survive. After Rev. Daau completed his seminary studies in the USA, he returned to Africa passionate to establish a Christian college and Seminary in South Sudan. But the legal processes and requirements of registration of institutions of higher learning in South Sudan made it difficult to establish the college and seminary as expected. Unfortunately, war broke out again in 2013. “I do believe many of the world problems (and particularly in the case of South Sudan) can be solved if leaders are grounded in good training. This can only be achieved if there is access to transformative education with Christian philosophy,” said Rev. Daau. “But my wife challenged me and said you know if you want to have good leaders, you have to start [with] them when they are young. Start to nurture them at the young age,” he said, while clarifying his vision and mission. That was when Rev. Daau and his wife, Sarah Alek, started Good Shepherd Academy in 2014 with a vision of molding and nurturing servant leaders for transformation and creation of future peaceful society. “We have named the school ‘Good Shepherd’ because of our philosophy in leadership. Our Lord Jesus described Himself as the good shepherd in the Gospel of John chapter 10,” explained Rev. Daau. According to Rev Daau, the philosophy of a good shepherd illustrates the leadership attitude of a leader who serves,

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cares, loves, feeds, and protects his or her people. “That is why we aspire to instill values of caring, serving, love and unity in the children,” he said. He said he was brought up in a community where he was taking care of cattle. “The role of a good shepherd in my community is important. It means good care and protection over your animals (cattle). Jesus’ claim of his nature of leadership being a good shepherd resonates with the philology of and being a good shepherd in my culture,” he narrated. “The viewpoint of a good shepherd has come alive in my understanding,” he added. We want our teachers to instruct our pupils and parents to bring up children in the way and knowledge of God, he added. Two years on, today, Good Shepherd Academy (nursery and primary1-3) is a school with

230 pupils, 12 teachers and support staff. With its motto, “Nurturing Winners,” Good Shepherd Academy pays attention and provides opportunity to vulnerable children and children who have no access to quality education. “Most of our pupils and their parents are not natives or residents of Juba but IDP’s from Yei, Eastern Equatoria, Jonglei and other states which are affected by the war,” he said. The school also believes in capacity building of its staff. In July, it launched a three-month Intensive English Language Training aimed at improving and increasing the language capacity of teachers and support staff. Since it obtained its independence from Sudan in 2011, South Sudan has adopted English as its official language of communication. Previously, there was heavy use of Arabic as it was the official language then. The school noticed that its teachers were in need of speaking and writing good English. So far, more than 50 teachers and pastors have been enrolled for this training. The school hopes to have another batch of learners from Gumbo and Juba to be trained during the coming English language training. The head teacher of Good Shepherd Academy, John Deng, testifies to the impact of the training being is notable. “It brings positive results and improved performance of both our pupils and teachers. Our teachers will improve in


English language and will be able to write good lesson plans and teach pupils well,” he said. A teacher at Good Shepherd Academy and one of the training participants, James Agoth Ajang, couldn’t hide his happiness about the English language training. “This training indeed is helping us accumulate much knowledge in our mind. It convinces us of the potential we have. It also tells us light is coming and we are no longer in the darkness,” he explained. According to Ajang, the training has helped them improve on how to speak well in English, and how to write English grammar and how to pronounce English vocabularies well. Now we can speak English better than before,” he said. The school is challenged in many areas including means of acquiring textbooks for its pupils due to some government requirements that limit access of private schools to supply of books from UNICEF. It also faces a short-

age of trained teachers and staffs for its academic development and seminary. However, the sky is the limit. Five years from now, Good Shepherd Academy sees itself opening more branches in other urban areas of South Sudan, extending its classes and opening a secondary school as well as a theological college to continue offering biblical career guidance and leadership development for its young leaders to adulthood. Rev Daau’s last message is an appeal in which he urges institutions and individuals to create learning spaces and support efforts for those who want to sit down in class and study. “Let’s allow our kids to find peace, and to receive some education.” It would be a beneficial thing for all leaders of South Sudan to join hands, work hard to establish conducive spaces for our children and youth to study,” he further added.

“I do believe many of the world problems (and particularly in the case of South Sudan) can be solved if leaders are grounded in good training. This can only be achieved if there is access to transformative education with Christian philosophy,” -Rev. Daau.

By Silver Raymond

Good Shepherd Academy pupils pose for a picture in their school. [File photo]

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How to conduct yourself during an interview

4. Pay attention to what is being said and do not interrupt the interviewer.

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he process of applying for a job and completing an application form to impress an employer in order to win yourself a place on the interview date can be quite tedious and demands your consistency and ability to express yourself properly. When not properly guided, you may mess up along the way and lose hope. At times you may have the right qualification, skills and experience for a job‌ You may be shortlisted and later on called for an interview, and you thought you did your ultimate best in the interview but unfortunately you were not called for the job. Well, something might have gone wrong somewhere. Did you mind about your attitude? Have you conducted yourself well? Did you express yourself like a professional in your field of endeavors or you have just unreasonably glorified yourself? Here are some of the ways you should conduct yourself during an interview and get that dream job. 1. Walk carefully into the interview room; do not wear a scowl or stupid smile when entering the interview room. 2. Greet the interviewers politely, and avoid shaking hands unless the interviewers stretch their hands to you. 3. Do not sit until you have been asked to do so; adopt a natural and upright composed posture when seated.

5. When responding give relevant answers only and be audible enough for all the panelists to hear you. 6. Do not boast of your capabilities and qualifications. 7. If there is something you don’t know, admit it straightaway. 8. If you are being interviewed by someone who does not possess as many degrees as yourself, do not put on airs. Give the interviewers your cooperation and respect. 9. Be calm throughout the interview. Do not lose your temper or argue with the panelists. 10. Adopt a positive approach throughout the interview; express your enthusiasm for the job and the company. If you give an expression that you are not interested, you may realize that the interviewer is also not interested in hiring you. 11. Avoid shifting in your seat, chewing fingers, smoothening your hair, adjusting the knot of your tie or playing with the pen or paper. All these are signs of nervousness. Nervousness is your worst enemy in an interview. 12. When you are asked about your previous employer, be frank but do not criticize your former employer. Mention only positive aspects of your former employer. 13. Ask questions where full information has not been provided by the interviewer. 14. When the interview is over do not forget to thank the interviewer. You can ask tactfully when the results will be made known to you. Brisker Magazine Content Team

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Branding Positioning

Brand – Your Strongest Strategic Asset In the midst of the ongoing economic crisis in South Sudan, many companies and businesses think of reducing their expenditures, layoff of employees, freezing other services that may not input directly into production of goods or services or basically adopting defensive/retrenchment strategies that may favour existence and operation of their businesses. These strategies could probably be your best response as an organization or business in such a period of recession and downturn. Nonetheless, such a situation can also be a period where management should become more strategic, observant and ready to review all its operations and assets (both tangible and intangible). Have you ever thought of your brand as one of those few strategic assets available in your company that can provide a long-lasting competitive advantage? It’s no surprise that most companies and businesses think of their brand merely as the name, term, logo/sym-

bol, design or combination of these. Well, a brand can have much deeper meaning to the success and failure of your business. Your brand is not the name of your product or services. The foundation of your brand is your logo, the website, packaging and promotional materials that communicate your brand. Now, what exactly is a brand? A brand is the vision that drives the creation of products and services under that name. For instance, your vision can be to offer affordable quality products or services, efficient door-to-door delivery, safety measures, or producing environmentally friendly goods. The key belief of brand and its core values is the brand identity. How, what, where, when and to whom you want to communicate and deliver your product or service or message is your brand strategy. Brands, along with Research & Development (R&D), a real consumer orientation, an efficiency culture (cost cutting),

employee involvement, and the capacity to change and react rapidly are the organization’s most valuable assets, according to Strategic Brand Management. A strong brand is key to commercial success by providing the following main advantages: • High Brand Equity – Consumers prefer a particular brand over others, based primarily on their perception of the brand and the value. So does your brand stand for all the good reasons whether in terms of product or service in education or hospitality? • Increased product/service awareness – One of the key roles of advertising is to build awareness, and an easily recognized brand makes that task much more achievable. • Higher likelihood of repeat purchases – human beings instinctively avoid unnecessary risk. Buying things represents at least a financial risk in that money may be wasted if the product is not fit for purpose. Consequently, people tend to buy repeatedly from brand

that they bought before and found to be satisfactory to reduce such risk. • Retail leverage – consistent branding and high brand equity grants your brand a purchasing power to set prices and dictate terms of purchase and sales. • Competitive edge – branding your product and service helps your brand have commercial advantages over other brands in your industry. In conclusion, when branding a product or service you should be tactical in selection of slogan and promotional materials. They should be consistent and complimenting the product, services or the industry you are operating in. Coca-Cola has been using consistent advertisement slogan and branding material over a century since its invention to sustain its brand identity in the mind of people. Coca Cola uses its iconic, timeless logo and focuses on coherent advertisement slogans in presenting Coke as having a refresher, happiness, good times and friends drink. Their latest campaign globally “Taste the Feeling” features happy people enjoying the simple joys of life with their significant others and friends. This is what an innovative advertisement and branding look like. It should be simple, easily recognized and speaks for itself. Today, Coca Cola has gained ultimate brand loyalty from many generations who have drunk, loved and shared their insights about Coke. The most effective way to brand you product or service is, first, through consistence in your theming of advertisement campaign and promotional materials. Give them a regular voice of what you stand for or what you are promoting. Secondly, consider getting your customers’ insight or feedback. If possible, let them have a say about your products or services and how they have transformed their lives or satisfied them. And these could increase your brand identity, gain customers or target audience loyalty and increase sales. By Thomas Manase

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Why you should become an entrepreneur

In our previous article, “Understanding Entrepreneurship,” we talked about how entrepreneurship has transformed countries such as Malaysia, Indonesia and Hong Kong from the stage of underdevelopment to development through the informal sector: Small and Medium-sized Enterprises (SME’s) created employment opportunities to new job market entrants who were not able to get a white collar job. Entrepreneurship brings to life new businesses and industries, hence creation of several SME’s. SME’s are the engines of economic growth and development of any nation that has developed or is still developing. SME’s play a great role in creating jobs, promoting equitable development and attract foreign investment in the country. All this may sound a nationwide impact and benefits of encouraging entrepreneurship. However, as for an entrepreneur or an individual who takes the risk or wants to take the risk of becoming an entrepreneur, here are the reasons why it’s worth taking that path of

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starting and steering a business: 1. Becoming your own Boss or Independent As a business owner, you do not have to follow orders or observe working hours set by someone else. You work at your own suitable time. 2. Satisfaction Doing what you love to do, or turning a skill, hobby or other interest into your own business can be highly satisfying. 3. Boosting your Self-esteem Knowing that you created something valuable can give you a strong sense of accomplishment. It can help you feel good about yourself. 4. Leave a legacy Being respected in the society and leave your legacy through your works of innovation and creativity.

5. Ability to improve living standards It’s evident an entrepreneur’s innovation in the health and communications sectors improves living standards and reduces the cost of living. 6. Financial Reward Although income potential is generally capped for employees, entrepreneurs are limited only by their own imagination and tenacity. 7. Job Security No worries or stress about losing your job or finding your next job, no retrenchment or redundancy. There are also costs, ups and downs of running your business which include business failure due to lack of proper trainings, obstacles and discouragement from your family and friends, loneliness, and long / hard hours of working. By Brisker Content Team


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*Science & Health*

The Health Benefit of Coffee on Diabetes, Liver Cancer and Heart Disease

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cup of coffee every morning has more health implication than just an energy boost. Coffee is one of the world’s most trade and consumed commodity after crude oil and oil. Over 400 billion cups are consumed yearly. Coffee has enrich nutrition value highly in calories and protein and zero in fats and sugar which makes it very importance to your health. The following studies shows that coffee can help you minimize the risk of serious diseases such as Type 2 diabetes, liver cancer, heart failure among many others diseases. Type 2 Diabetes According to a research conducted by University of California, Los Angeles (UCLA) reveal that drinking coffee increases plasma levels of the protein sex hormone-binding globulin (SHBG). SHBG controls the biological activities of the body’s sex hormones (testosterone and estrogen) which play a role in the development of Type 2 diabetes. Type 2 diabetes AKA maturity onset diabetes is usually the result of poor life-

style choices, particularly eating a diet high in sugars and fats while getting little or no physical exercise. It’s most common among mid-aged individuals. Some of the symptoms of Type 2 diabetes include excessive amount of glucose in blood, excessive urination, presence of sugar in urine, weight loss, tiredness and weakness, non-healing wounds and recurrent bacterial infections. The researchers found that the participants who increased their coffee intake by more than one cup a day (on average, an increase of 1.69 cups per day) over a 4-year period had an 11% lower type 2 diabetes risk over the subsequent 4 years. Liver Cancer Liver cancer AKA Hepatic Cancer, liver cancer is the ninth leading cause of cancer deaths in the US and the third leading cause of death from cancer in the world. Its symptoms are abdominal pain, fluid in the abdomen (ascites), jaundice, loss of appetite and weight loss.

A researchers conducted by Dr. Carlo La Vecchia, from Milan’s Istituto di Ricerche Farmacologiche Mario Negri confirm that coffee is good particularly to the liver. Coffee consumption reduces the risk of liver cancer by about 40%. And some of the results indicate that if one drinks three cups a day, the risks are reduced by more than 50%. Heart Failure Heart failure are caused mostly by Coronary artery disease and heart attack, and high blood pressure or hypertension. Researchers from Beth Israel Deaconess Medical Center (BIDMC) and Harvard School of Public Health, concluded that drinking coffee in moderation protects against heart failure. People who drank four cups of coffee on a daily basis had an 11% lower risk of heart failure, compared to those who did not. By Brisker Magazine Content Team Extracted from: http://www.medicalnewstoday.com/

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Book & Movie Review

Think And Grow Rich

Think and Grow Rich is one of the most persuasive business books of all time. It’s a must read for anyone who is inspired to become an entrepreneur. The book, authored by Napoleon Hill, covers critical topics in areas of personal achievement to financial independence and to riches of the spirit beyond measurement in money. For instance, the first chapter of the book – Thoughts Are Things contains a series of anecdotes where a person’s thoughts resulted into real world effects. The Author states that one should use deep Desire as a goal. Define that goal clearly, then set down a specific plan to get there. You should have Faith that the future holds better things for you. Chapter four,

Autosuggestion suggests that if you keep repeating your plan for success to yourself till your subconscious mind picks it up, it has a greater chance of actually coming true. Get education whether formal education or merely an education at the hands of a mentor is important to gain personal experience or observations as discussed in Specialized Knowledge. Imagination guides you on the ability to take a vague idea and transform it into something concrete. Transforming your idea into Actions require Organized planning, first and foremost, surrounding yourself with people or team that have knowledge and/or experience of how to go or have gone down the path you want to go. Then Take Decision – Take Actions, with Persistence to be where you want to be. “Think and grow rich” is “whatto-do and how-to-do-it” book, that can help you organize your thoughts or ideas, discipline yourself and sub-consciousness to desire and have a right mindset of whatever you may want to become. I hope by the end of reading this book you will be inspired, able to start something.

@BriskerConnect Brisker Connect www.briskerconnect.com

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Becoming Warren Buffett

Anonymous Say that, If you want to become successful you should surround yourself with successful people. This newly release (2017) documentary Becoming Warren Buffett tells the real life story of the man who has helped shape the way Americans view capitalism and philanthropy. The documentary features archival footage of Warren Buffett, from an ambitious, numbers-obsessed boy

from Nebraska into one of the richest, most respected men in the world. The documentary features interviews with family and friends from the life of the 86-year-old legendary billionaire investor and philanthropist, The good and bad business decisions he made shown in the documentary can help you on your own journey and reasons to be successful.


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