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Digital Journal of Illustration |

Creative Space

The Plated Project What is The Plated Project? The Plated Project is social impact initiative that uses art to help end hunger. The project is an initiative by chlorophyll innovation lab, India’s first dedicated brand innovation collective. Why hunger? There are over 820 million hungry people in the world out of which 200 million live in India alone. In fact, Hunger kills more people each year than AIDS, malaria and terrorism combined. What do we do? We join forces with talented artists globally to create limited edition art-plates with unique, beautiful art. When art lovers buy one of these art-plates, they help put food on another person’s plate. How did this start? We wanted to make giving to charity en-

gaging and addressing both impact and awareness together. That is why we created a collaborative platform that marries art, social impact and food-based experiences. What’s been the impact so far? In just a month from our official launch, we’ve sold over 750 art-plates. We’ve funded 3500 meals for underprivileged kids in India. We now have 50 artists on-board who are working with us. How does the model work? We sell the plate and from the profits, 80% goes to the charity and 20% goes to the artist. How can people collaborate with us? All details are on our website. Artists, brands and charities can get in touch anytime! www.theplatedproject.com

CHLOROPHYLL INNOVATION LAB chlorophyll innovation lab is a unique award-winning innovation collective that creates ‘moonshot’ ideas and IP for brands and businesses. The solutions focus exclusively on solving complex brand, business or societal problems. Some of their notable work includes creating the world’s first inspiration medal for The Tata Mumbai Marathon, enabling the world’s first immersive portal that connected Mumbai to 20 other countries around the world, created the world’s first emotive mix-o-bot to drive a perception change around AI. Their approach focuses on using a ‘cross-connections’ driven approach that is enabled by an ecosystem of 800 global innovators that form fluid cross-functional teams to deliver integrated innovations.

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Profile for Brightness Magazine

Brightness Magazine No 16  


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