Blue Waves Sea Moss - Presentation

Creating a healthierworld

Interest the Sea Moss Landscape

The Global Trend

Since the Shark Tank episode with The Owner of The Transformation Factory aired, the popularity of sea moss increased and so did sales of the by products. Many individuals have created small businesses and developed various types of Sea Moss gels and Sea Moss drinks.

The sea moss market has been experiencing a surge due to demand to its numerous health benefits and versatile applications.

Sea moss is consumed both as a food and a supplement due to its rich nutrient content, particularly in vitamins, minerals, and antioxidants.

The sea moss market is expected to continue growing , driven by increasing awareness of its health benefits and expanding application in the food and supplement industries.

Interest the Background

Small scale harvesting and processing of sea moss has been a coastal village tradition in Saint Lucia for many generations.

Sea moss is being touted as a superfood.

Sea moss and its appeal lies primarily in its aphrodisiac properties and as a thickening base for a sweet, milky, non-alcoholic drink. The coastline of St. Lucia produces a sea moss most commonly referred to as Irish Moss but is actually a different species called Gracilaria spp. Authentic Irish Moss or carrageenan moss is Chondrus Crispus.

Fresh Gracilaria is not unique to Saint Lucia. It is widely collected and sold as a salad vegetable and in its dried pressed form is used as a replacement for nori wraps in Hawaii which has a large Filipino, Japanese, Korean and Chinese population that consume it by the metric tonne/per year.

Demand is so high it is being deliberately cultivated using and aerated tank system in the open ocean capable of producing up to 6 tonnes fresh weight per week in Indonesia, Malaysia, the Philippines, and Viet Nam.

Creating a healthierworld

Interest Our Approach

In order to provide the best in sea moss by products, we have chosen our sea moss form Saint Lucia. St. Lucia is becoming renowned for its sea moss worldwide with million in sales being generated in the last years. We have researched and found all the advantages of using the Saint Lucia Sea moss as our base product for the sea moss gel and the sea moss powder. Sea moss is so versatile, our team at Blue Waves Company Inc will use all their creative and innovative thrust to develop the best in value added products, not just foods , but drinks, cosmetics, and other industrial products.

Consumers Choice

smoothies, ice cream, porridge, gel-like desserts baby food, thickener for soup and sauces

Cosmetics products (Skin Care) Cosmetics products (Hair Care)

Interest Packaging & Labelling

● Labelled 16 oz / 32 oz Glass Jars with ingredients

● Labelled Pouches with ingredients

Business Logo

Interest Marketing Activities & Tools

● Sales to major supermarkets

● Potential Markets – Athletes,’ Vegans, Vegetarians, school children, the health conscious.

● Product branding in an attractive eye-catching package

● Sampling

● Producer exhibition

● Word of mouth

● Influencers

Our marketing team will emphasize the following activities

● Sales presentation and pitch

● Focus on export to international markets

● Promotion of health benefits

● Ensure product is 100% natural

● More competitive pricing

● Great attractive user - friendly packaging

Interest

Marketing Activities & Tools

Key Messages

High source of minerals

Cure/Abates symptoms of colds and flu

Has aphrodisiac qualities

Soothes skin conditions, such as eczema, sunburn, etc.

High in nutrition and low calories

We plan to tap into different channels, such as e-commerce platforms, health food stores, wellness centers and local markets to reach a broader customer base.

We will engage in educational initiatives to raise awareness about the health benefits of sea moss and provide information on the proper usages and dosage of sea moss products.

Collaborating with other businesses in the health and wellness industry can also be a strategic opportunity for sea moss businesses.

For instant, when partnering with nutritionist, naturopaths, fitness trainers, or other health professionals can help raise awareness and credibility for sea moss products and create mutually beneficial relationships that can drive sales and expand the customer base.

Consistency, creating a brand that stands for quality, sustainability, and transparency can all help differentiate our sea moss business and create a brand loyalty with our customers.

The Investment

According to meetings held between the Managing Director of Blue Waves Sea moss Company Inc. Food production is rapidly becoming the most lucrative investment opportunity , particularly for sustainable models with minimal environmental impact and climate change resiliency.

Creating a

At Blue Waves Sea Moss Company Inc, we will capitalize on the growing demand by offering high quality, sustainably sourced and properly processed sea moss products. In collaboration with Export Saint Lucia, we have been able to group a number of sea moss farmers who would be able to provide us with a minimum of 6,000 pounds of wildcrafted sea moss every month. The Food and Agriculture Organisation (FAO) has also come on board to introduce new sea moss farmers in Dominica and Grenada,

Investors today are keen to capitalize on current high international food prices and actively seek investment opportunities in developing countries have doubled over the past

Investors want to see experienced, older entrepreneurs who

Bluewaves SeaMoss Founder Joseph Dowey

The Investment

The sea moss business is not a “new” venture, which is entering uncharted territory but building upon an existing model.

the sea moss products due to the number of health benefits his product solves many physical ailments and provides a majority of nutrients the body needs. The results & benefits from using the product gives the customers many reasons to want to share their experiences after using the gel products. Customers have shown an interest in investing in companies like ours due to The value of the product and the great returns on

Key Message for investors

The superlative health benefits of the product, its affordability, and the entrenched cultural knowledge of it as an aphrodisiac is what currently drives customers purchases. Sea moss is a high value food that is affordable and very much in demand.

Customers see the value in sea moss, and we know as more people learn that sea moss solves even more health and dietary related issues, the popularity will continue to increase.

The Retailers

What is provided to Distributors and Retailers?

Clear information

The labelling of the product will be accurate, informative, and up to international standards. Consumers need to know exactly what they are getting, the quantities and the key ingredients, especially since we are processing the sea moss

Consistency

Retailers buying the product to resell to the market or utilize in tertiary processing will know that the quality is consistent. Therefore, this is the main reason for engaging a Quality Controller.

Steady Supply / Seamless Distribution

Based on our working relationship with the sea moss farmers in Saint Lucia, we will receive a constant supply of raw crafted sea moss every month. Shipping and logistics have already been identified to get the product from Saint Lucia to Panama. So, the supply of our products will be in keeping with the market demand, even when demand increases.

The Retailers What is provided to Distributors and Retailers?

Value for Money

Retailers will be able to resell to customers and be able to make a profit, while the consumer will be value the product and its benefits.

Cost to the consumer will translate to value for money to the retailer. It is all about Fair Trade. Establishing Point of Purchases (POP) will play a significant role is the success of this business, both for the retailer and consumer.

Magazine and Online Articles

We will have food blog articles featured in magazines such as:

The Consumer

Bringing an idea or product in front of a buying audience is very import. We are going to focus on a customers’ wants and needs and based on research,

We know who the consumers and users of sea moss products are. Our goals are to retain these customers and attract many more.

We have employed the AIDAR model which focuses on:

● Awareness’

● Interest

● Desire

● Action

● Retention

And with every new product, we will use the SMART goal model

● Specific

● Measurable

● Actionable

● Relevant

● Time-bound

To keep attracting and retain customers

● Leverage Social-media i.e. Start Blogs

● Actionable

● Maximize search engine optimization (SEO)elevant

● Engage Influencers

● Build a mailing list (data collection)

● Create an affiliate program

● Engage customers with “online” chat

● Host Podcasts

● Develop customer personas

● Diaspora approach.