BB-ScottishFA-Brochure

Retail Reimagined

Scottish FA’s Connected Future

Bright.Blue delivers a smart, media-enabled retail platform designed to enhance fan , drive new , and activate brand across Scottish FA’s ecosystem.

Connected Retail Platform engagementrevenue partnerships

Boost merchandising sales Acquire new members and drive   CRM signups

Upsell stadium tours, VIP packages,   and event access

Monetise space through DOOH advertising and brand campaigns

Enable high-end retail in lounges (e.g. alcohol, jewellery, exclusives) Power real-time analytics and performance reporting

Our platform gives Scottish FA a scalable, low-risk way to expand commerce and fan touch-points — turning every location into a high-impact retail and brand activation channel.

A Channel for Growth

Sell & Sample Instantly

Launch merchandise, snacks, co-branded products and VIP bundles with instant trial-to-conversion insights.

DOOH Campaigns with ROI Tracking

Convert every screen into a branded media asset — measure impressions, engagement, and SKU-level purchases by location and time.

Acquire Members & First-Party Data

Capture CRM signups, loyalty opt-ins, and surveys during purchase moments, building Scottish FA’s database with each transaction.

eCommerce & Subscription Activation

Bridge in-store moments with long-term loyalty — enable home delivery, reorders, and subscriptions straight from the machine interface.

Upsell Stadium Tours & Events

Promote museum visits, VIP lounges, and upcoming fixtures directly from the machine — turn physical presence into event bookings.

Bridge to eCommerce & Subscriptions

Let fans order larger bundles or exclusive kits for home delivery — or subscribe for seasonal drops, tickets, and partner offers.

Customer Feedback & Survey Capture

Deliver branded content at the point of sale and track campaign performance from impression to transaction — by location, SKU, or time of day.

Age Verification in Unattended Retail

Compliantly sell alcohol, vapes, tobacco, energy drinks & pharmaceutical products using on-device AI age estimation with seamless fallback to mobile Yoti verification — no staff needed.