Trend Report
20242025 THE BRIGHT AGENCY
The Bright Agency
For over twenty years now, we've been growing steadily as an independent illustration and literary agency, proudly representing some of the world's most talented, awardwinning authors and illustrators. We handle all the rights related to our creators' work, quite a few of whom are both authors and illustrators. It's their highly acclaimed and popular content that has touched hearts globally, with our books finding homes in as many as 40 territories.
We’re creatives, too, and this allows us to breathe life into our lovable characters and their rich, absorbing storylines. You will recognise some of them from TV shows that started out as books from our collection.
The following Trend Report is designed solely as an educational tool.
Dopamine
Dopamine
The ‘dopamine’ trend sweeping the worlds of fashion, cinema, music and art is characterised by work that aims to stimulate the brain’s pleasure centers, eliciting feelings of excitement, happiness and satisfaction.
Often, this means brighter colours, dynamic compositions and playful imagery. This trend is all about positive messaging and acts as an uplifting force promoting optimism, well -being, and good old-fashioned fun.
Reagan Katz
REFERENCES
KITTY O’ROURKE
KITTY O’ROURKE
NASTKA DRABOT
ELENA KNECHT
ELENA KNECHT
MARIONA CABASSA
CREATIVE HOME DECOR
Interactive & Multimedia Experiences
With advancements in technology, we are increasingly seeing explorative and interactive multimedia experiences that engage viewers in new and exciting ways. From immersive installations to digital artworks that respond to viewer input, these interactive experiences aim to heighten the viewer's sensory engagement and create memorable moments of enjoyment and pleasure.
MEDIUM.COM
REFERENCES
VAN GOGH EXPERIENCE
OUTERNET, LONDON
PRINTWORKS, MANCHESTER
Western, Coastal Cowgirl
Western, Coastal Cowgirl
The Western trend has arrived and it’s really beginning to kick into top gear. Blending elements of typical Western Cowboy iconography with modern influences this trend is reimagining the cowboy archetype through a contemporary lens and it’s set to be one of the biggest trends of the next couple of years. Think Beyonce’s latest drop, Texas Hold ‘Em or Lana Del Rey’s upcoming country album Lasso. Think Margot Robbie donning a cowboy hat in 2023’s summer smash hit movie Barbie.
AUGUSTINE HAT CO.
REFERENCES BEYEDITZ SHFFLS.COM
Twist on Traditional
Twist on Traditional
We’re seeing an uptick in requests for pieces that deconstruct and reimagine the traditional. Breathing new life into established artistic conventions by infusing them with fresh perspectives and contemporary themes. Artists are encouraged to push boundaries and experiment with compositions while nodding to conventional subject matters and tapping into what it is that gives traditional themes their longevity.
CATHRYNCARIAD.COM
REFERENCES
CLAIRE WILSON
ELLISE WILKINSON
KEUM JIN SONG
Maximalism
Maximalism
Blanding is over. There, we said it! Emerging with force as a pushback against the pervasive minimalism of the last decade or so, we’re seeing a resurgent enthusiasm for art that embraces abundance, extravagance, and vibrancy.
Utilising bold colours and patterns, luxurious materials and textures and with an emphasis on detail and experimentation, we’re so excited to see what this trend helps bring into the world. More is more and don’t be afraid to indulge.
GUILLERMO FLORES
REFERENCES
MATTHEW TAYLOR WILSON
POLA AUGUSTINOWYCZ
GUILLERMO FLORES
ISABELLA FAY
ART REPUBLIC
Cosmic Aesthetics
Cosmic Aesthetics
Space core is here and is catapulting us all into the cosmos! The imagery of constellations, stardust and celestial bodies has become increasingly popular in various creative fields.
Celebrating our interconnectedness with the universe and hoping to foster a sense of wonder, unity and reverence for the cosmic tapestry that surrounds us, this emerging trend touches on the themes of environmental awareness, mindfulness, spirituality, and wellness. We’re looking forward to seeing a little more stardust out there in the market.
SALLY WILSON
REFERENCES
BRANDWAY ART
BLOGLOVIN’
BEC BELOE
VANGIEVCARRILLO
MISMAS PHOTOGRAPHY
KATY JOHNSON
Vicki Willden-Lebrecht
vickiwl@thebrightagency.com
Tel: 0207 326 9140
www.thebrightagency.com
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