SPONSORSHIP OPPORTUNITIES
WHO ARE WE?
Briefcase Coach is the premier career branding firm that professionals navigate the dynamic job market with confidence and clarity. We understand that in today's economy, a powerful personal brand is not just an asset, it's essential. That's why we partner with our clients to create strategic marketing documents that showcase their unique value, opening doors to new opportunities and career advancement.
OUR MISSION
We are relentless in our pursuit of knowledge, staying ahead of the curve to ensure all who engage with our content receive the most cutting-edge advice and strategies.
MEETING THE DEMAND
As the economy continues to evolve, the need for high-quality career and job search content has never been greater. Briefcase Coach is at the forefront of this movement, delivering timely and relevant insights to empower job seekers and career sprinters
OUR TRUSTED VOICE
Founder Sarah Johnston is a recognized thought leader in the job search space, with close to 1 million followers on LinkedIn. Her high-performing posts and engaging content resonate with a broad audience, solidifying Briefcase Coach's position as a go-to resource for career advancement.
PARTNER WITH BRIEFCASE COACH
By aligning your brand with Briefcase Coach, you gain access to a highly engaged audience of motivated professionals seeking career advancement. Our publications offer a unique platform to showcase your products or services and connect with decision-makers.
Let's work together to empower career success!
OURPUBLICATIONS
OUR PUBLICATIONS: REACHING A MOTIVATED AUDIENCE
CAREER BRIEFS
Our bi-monthly e-newsletter delivers valuable career advice, leadership insights, and job search trends to over 20,000 subscribers. Our exceptional open rates speak to the quality and relevance of our content.
Career Briefs Newsletter
LINKEDIN LIVE EVENTS
Our on-air discussions with experts from various industries provide job seekers with valuable information and actionable advice.
LINKEDIN NEWSLETTER
Our bi-monthly LinkedIn newsletter reaches over 30,000 subscribers. Newsletter contains original content, including Curated Conversations interviews and articles on current trends.
LinkedIn Newsletter
CURATED CAREER CONVERSATIONS
These one-on-one interviews with industry leaders offer unique perspectives on the market, trends, and current events, providing our audience with invaluable insights.
Information contained in this proposal is confidential and not subject to disclosure under any federal or state freedom of information law or regulation
CAREER BRIEFS AVG OPEN RATE
48.3%
*INDUSTRY AVERAGE IS 35.63%
LINKEDIN NEWSLETTER GROWTH
17.7%
LINKEDIN LIVE VIEWERSHIP GROWTH
3.17%
Audience Profile:
Engaged readers
High income earners
Upward career mobility
Highly motivated and educated
60% men, 40% female
35-55 years old
Majority reside in US
WHY PARTNER WITH US?
Imagine your brand's message landing directly in the personal inboxes of top global leaders, ambitious job seekers, and driven professionals climbing the corporate ladder. With Briefcase Coach, this is not just a possibility; it's a reality.
Exceptional Engagement: With over 20,000 subscribers, our Career Briefs Newsletter boasts an impressive 48.3% open rate, significantly surpassing industry averages. Witness firsthand the power of our content to captivate and connect.
Dynamic Growth: Experience the momentum with us! Our LinkedIn Live viewership is soaring with a 3.17% growth rate, and our LinkedIn newsletter is expanding its reach with a remarkable 17.7% monthly subscriber growth rate, currently at over 33,000.
Targeted Reach: Our subscribers are highly educated and motivated individuals earning $200,000 or more, representing a prime market for premium products and services.
Authentic Storytelling: We'll collaborate to craft a brand narrative that resonates seamlessly with our readers, fostering trust and connection.
Trusted Voice: Led by Sarah Johnston, a renowned career branding expert and LinkedIn Top Voice, Briefcase Coach is a proven platform for reaching ambitious professionals.
PARTNER WITH BRIEFCASE COACH AND PUT YOUR BRAND IN FRONT OF THE INDIVIDUALS WHO SHAPE THE FUTURE.
Information contained in this proposal is confidential and not subject to disclosure under any federal or state freedom of information law or regulation
Ad feature in Briefcase Coach’s Career Briefs. Includes Integrated ad in middle third of newsletter Content to include an image and backlink to company website logo at the top of newsletter with backlink to company website We will also give you a shout out in a LinkedIn post announcing the newsletter
Ad feature in LinkedIn Newsletter. Includes Integrated ad in middle third of newsletter. Content to include a company logo, image and link to company LinkedIn page at the top of newsletter. Includes a LinkedIn post featuring issue and company mention viewable by Sarah Johnston’s nearly 1 MILLION followers.
Includes company logo placement on all LinkedIn Live session promotional content (featured in newsletters and LinkedIn). Includes mentions of sponsor company’s name minimum of 3 times during LinkedIn Live session.
Includes article creation from a one-onone interview with a corporate leader from the sponsor organization. Article will be shared in Career Briefs and LinkedIn newsletters. Additional LinkedIn post will be made featuring the interview article.
SPONSORSHIP EXAMPLES
Sponsor logo placement at top of newsletter
Sponsor ad placement in body of newsletter
Information contained in this proposal is confidential and not subject to disclosure under any federal or state freedom of information law or regulation