GDA June 2025

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ATLANTA • AMERICASMART • BUILDING 2 • SUITE 1080

DALLAS • TRADE MART • SUITE 2802

LAS VEGAS MARKET • BUILDING C • C712 & C796

Gift for Life UNITING INDUSTRY.

Since 1992, Gift for Life has united the gift and home industries for common good. Together, we have raised more than $6 million—first to fight HIV/AIDS and now to support crisis-related hunger relief via World Central Kitchen.

PARTICIPATE. DONATE. FEED THE HUNGRY. FEEL THE GOOD.

Dive in and meet the 24 retail finalists for this year's 74th Retailer Excellence Awards, along with finalists for top sales rep and manufacturer of the year.

Consumers are putting more emphasis on things that make them feel good in their homes. See the trends shaping the future of design, like comfort and dopamine décor.

Fragrance plays a huge role in the bath and body industry and consumers are always on the hunt for new scents. From twists on classics to fresh fragrance notes, here's what catching noses.

FESTIVE

The second-leading holiday for consumer purchases, Halloween, is fast approaching. Stock up on all things spooky, scary and wickedly fun for the fall holiday.

Preparing for markets is always a daunting task. To help, we've gathered a few products you won't want to miss as you visit Dallas, Atlanta and Las Vegas this summer.

DEPARTMENTS

Page 22

Editor's Letter

Page 24 Business News

Page 152

Show Previews and Market Calendar

Page 39

Special Section: Retailer Excellence Award Profiles

Page 72

Savvy Store Solutions by Carol Schroeder

Page 74 Retailers Respond

Page 78 re:Gifting by Warren Shoulberg

Page 80 Play by Play by Pamela Brill

Page 82

G.O.A.T. Wisdom by Brent Ridge Page 84 Best at Work by Jaime Zepeda Page 85 On the Road with Ruth Grigson by Angela Schmook Page 87

EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com

MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com

ASSOCIATE EDITOR Adelaide Elliott | 336.605.1145 | aelliott@giftsanddec.com

CONTRIBUTING EDITORS Pamela Brill, Brent Ridge, Angela Schmook, Carol Schroeder, Warren Shoulberg, Jaime Zepeda

RESEARCH EDITOR Joanne Friedrick

SENIOR GROUP PUBLISHER, EVP CREATIVE SERVICES Liz Irwin

MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com

ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com

ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com

EDITORIAL DIRECTOR Bill McLoughlin

PRODUCTION SPECIALIST John Reno | jreno@bridgetowermedia.com

DIGITAL MEDIA SPECIALIST Ariel Perez

SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz

DIGITAL OPERATIONS MANAGER Randy Melton

DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham

CHIEF FINANCIAL OFFICER John Coughlan

7025 Albert Pick Road, Suite 200 Greensboro, NC 27409

336.605.0121 bridgetowermedia.com

DALLAS LEADS THE WAY

RETAIL RULES ARE CHANGING. BE AT MARKET TO REWRITE YOURS. The first market of the summer is critical to your business. As rules change your best decision is to experience market in-person to make smarter decisions with confidence.

DALLAS TOTAL HOME & GIFT MARKET

June 18 - 24, 2025 | TEMPS June 18 - 21 September 16 - 18, 2025

Time to Celebrate!

It’s that time of year again: award season! One of my favorite lines from Moira on the popular TV show “Schitt’s Creek” is when she’s asked what her favorite season is and she responds, “awards.” And it’s our favorite season, too!

This month we get to celebrate the amazing achievements and resilience of independent retailers across the country. Though it’s a ton of work on our end, hosting the Retailer Excellence Awards (REA) is not only fun, but also an absolute privilege. It is always an honor to help tell retailers’ stories and be the ones to applaud them and celebrate them in the way they deserve.

We are always in awe of our retail readers and how much they accomplish and persevere. We invite you all to celebrate their achievements by perusing our special retail section of REA profiles and reading about each amazing store finalist. These finalists will be celebrated later this month in an in-person gala in Dallas.

If you think your store can hold a candle to any of the finalists, but you didn’t enter the awards, be sure to mark your calendar for next year and remember to enter! We want to hear from as many retailers as possible. We typically open submissions in January and include the link in each weekly newsletter. Sign up to receive our Direct newsletter at giftsanddec.com/gifts-decorative-accessories-newsletter/ to stay in the loop.

Also in our special section, we recognize 16 sales representatives that are going above and beyond for their clients, as well as the top manufacturers in our industry — according to our retail readers — and Gift for Life’s Industry Achievement Award winner, Doug Cofiell of Ivystone.

“Though it’s a ton of work on our end, hosting the Retailer Excellence Awards is not only fun, but also an absolute privilege.”

This month is also a celebratory month because it’s the first month that I’m officially “out of office,” on maternity leave. I’m writing this letter ahead of time, which is why you’ll see “OOO” in the section header. This will be the case for our July and August issues, too, full disclosure.

I can’t imagine not personally hosting the REAs or attending the summer markets this year, but know that I will miss getting to catch up with each of you and seeing all of the new and exciting products, too. I know my team will crush it, though! Managing Editor Amanda Erd and Associate Editor Adelaide Elliott will be filling in, as needed, and will do an amazing job. And though I have full faith in them, maybe be a little extra nice to them, just in case! Their plates will be awfully full these next couple of months — something I know everyone in the gift industry can identify with.

Until I return, have a fantastic summer and hang in there; I know this year is going to definitely be an interesting one!

U.S., China Cut Deal to Slash Tariffs in Trade War Pause

The United States and China announced a breakthrough trade deal on May 12, agreeing to sharply reduce tariffs and pause retaliatory measures as both nations seek to end a costly trade war that has strained global markets.

Following high-level negotiations in Geneva, Treasury Secretary Scott Bessent said the two sides had committed to lowering reciprocal tariffs. U.S. levies on Chinese goods will fall to 30 percent from 145 percent, while China’s corresponding tariffs on U.S. imports will be cut to 10 percent from their earlier level of 125 percent. The two sides also agreed to enter a 90-day suspension of additional trade actions while further details can be worked out.

“Both countries represented their national interest very well,” Bessent told reporters after the meeting. “We both have an interest in balanced trade, and the U.S. will continue moving towards that.”

“We both have an interest in balanced trade, and the U.S. will continue moving towards that.”
— Scott Bessent, U.S. Treasury Secretary

The agreement, detailed in a joint statement from the White House and China’s State Council, marks a significant step toward repairing a relationship that had deteriorated rapidly after President Donald Trump imposed 145 percent tariffs on Chinese imports earlier this year, virtually halting $600 billion in annual trade between the countries.

While the White House confirmed the deal in a May 11 statement, it did not release specifics until after talks concluded on May 12. According to the agreement, the U.S. will suspend 24 percentage points of the additional tariffs imposed under several April executive orders, retaining a 10 percent baseline rate for 90 days that is applied in addition to preexisting tariffs on Chinese goods. China will reciprocate by adjusting its own tariff schedule and lifting non-tariff countermeasures enacted

since April 2.

Both sides also pledged to continue discussions through a formal dialogue mechanism. China will be represented by Vice Premier He Lifeng, while Bessent and U.S. Trade Representative Jamieson Greer will lead the American delegation. Future talks may alternate between locations in the U.S., China or neutral countries.

The 90-day window is expected to set the tone for whether a longer-term solution can be reached.

A Different Deal with U.K.

The United States and the United Kingdom also finalized a new trade agreement that the two sides say opens up billions of dollars in market access for American exporters, with major gains touted for the agriculture, manufacturing and aerospace sectors.

Unveiled in Washington after weeks of negotiations between the two nations, the trade pact marks a significant breakthrough following years of stalled efforts. The agreement delivers an estimated $5 billion in new export opportunities for U.S. businesses and commits both sides to lowering trade barriers, streamlining customs procedures and enhancing protections for labor, intellectual property and the environment.

Among the key provisions:

• Expanded access for U.S. ethanol and beef, including more than $700 million in ethanol and $250 million in other agricultural products.

• Reduction or elimination of non-tariff barriers that previously limited U.S. imports.

• Streamlined customs processes to facilitate trade flow.

• Preferential access for U.S. aerospace firms to UK-manufactured components.

• A secure pharmaceutical supply chain and cooperation on health standards.

• Commitment to negotiate alternative arrangements to existing Section 232 tariffs on steel, aluminum and autos, including a quota system for UK car imports.

IHA Collaboration Helps Members Navigate Tariff Changes with AI

Members of the International Housewares Association (IHA) now have access to new tools to help them keep up to date on rapidly changing tariffs, regulations and rulings through the organization’s collaboration with Quickcode, which features discounted pricing to Quickcode’s artificial intelligence-powered platform.

“As the global tariff landscape continues to evolve, IHA is closely monitoring the situation and helping inform members and retailers as new policies are announced and implemented,” said Derek Miller, president and CEO of the IHA. “Our new collaboration with Quickcode allows our members to save time and more confidently manage their product catalogs.”

“Our new collaboration with Quickcode allows our members to save time and more confidently manage their product catalogs.”

The Quickcode platform is a trade compliance tool with explainable AI, bringing all the legal sources for classifications to a single pane. The platform also makes it simpler to classify new products with full access to the HTS Schedule, CROSS Rulings, WCO Notes and more, all in one place. As regulations and tariffs are constantly updated, Quickcode automatically adjusts compliance data and alerts users when manual intervention is needed. The company also recently added new features designed to help businesses navigate evolving IEEPA and Section 301 tariffs and other trade regulations.

“Importers are being asked to navigate a level of regulatory change they’ve never faced before,” said Shannon Hynds,

Quickcode CEO. “With the volatility around new reciprocal tariffs, even long-standing processes are being upended. At Quickcode, we understand how disruptive this is — not just operationally, but strategically. That’s why we built a platform that keeps up with changes in real time, guiding importers through new rules with clarity and precision.”

The collaboration with Quickcode, which gives its members access to a 25 percent discount, is one of several IHA initiatives being launched to help members navigate the latest developments on tariffs and trade. The IHA has held several webinars this spring with updates from the association’s Washington D.C.-based government affairs office, freight logistics service provider, TQL, and many more.

The IHA also collaborated with Details Matter, Peters LLC, a specialist in digital advocacy campaigns, to set up a web page through which U.S. housewares suppliers can reach congressional representatives about tariff concerns through the VoterVoice platform. This portal offers a streamlined system where companies can direct concerns to their elected representatives using a letter prepared by IHA on behalf of its members.

In addition to the new discounted access to Quickcode, the IHA also offers members complimentary or discounted access to data analytics and business planning services from providers such as Circana, Creative Planning Business Services, Krunchbox, Oracle NetSuite and Wholescale. Other membership benefits include year-round executive networking opportunities, access to the Housewares Credit Group and the International Housewares Shippers Association, and discounted rates on exhibiting at The Inspired Home Show.

For more information on becoming an IHA member or accessing the 25 percent Quickcode discount, contact Jessie DesRochers, IHA membership manager.

Atlanta, Vegas Ready to Shine with fresh Updates

AWARD-WINNING BAGS & ACCESSORIES

Visitors at AmericasMart this summer will have the chance to source from the largest selection of temporary exhibits during Atlanta Market in July.

The temporary exhibits will be featured across eight floors in Buildings 2 and 3 at AmericasMart Atlanta. Buyers will be able to explore more than 1,400 brands from July 16 through July 20 across seven different categories including Cash & Carry, Fashion Accessories, Gift, High Design, Home, Kitchen + Table and Makers Hub.

“Atlanta Market’s temporaries are where discovery happens,” said Scott Eckman, Andmore president. “Our 1,400-plus selection of trusted favorites and brand-new finds give buyers a chance to explore, experiment and expand their assortments in every category.”

Many of the exhibiting brands will be new to summer market. Notable brands this year include: 917 Fine Arts Corp (fine arts gallery); Bear on Paper (watercolor art & stationery); Humble Organics (organic skincare): Hyde Forty-Seven (interchangeable jewelry); Mistri by Reve (artisan linens); Redstone Foods (sodas and snacks); Scent Fill (natural plug-in air fresheners); and Weezie Towels (monogrammed towels).

A full list of exhibitors can be found at atlantamarket.com. Atlanta Market runs July 15-July 21.

Las Vegas

Those attending Las Vegas Market this July will be met with an expanded selection of gift resources, along with a handful of updated and relocated showrooms.

Running July 27-31 at World Market Center Las Vegas, six showrooms will have new expansions for marketgoers to explore. BIDKhome (European home design), India Handicrafts (home accessories), and the Harper Group will all debut expansions to their current setups. CMA, Kurt Adler and Toyology will also have fresh expansions, while F.E.M. relocates to C824.

In addition, five showroom updates from the winter 2025 edition will make their summer debut, including Spokandy in a new gourmet collective showroom along with Carmie‘s Kitchen (dip and soup mixes), Coffee City USA (coffee roasters), McStevens (hot cocoa and lattes) and Rose City Pepperheads (pepper jellies).

“Las Vegas Market stands out as the ultimate West Coast hub for gift sourcing, offering a seamless shopping experience,” said Eckman. “Whether you're a first-time attendee or a seasoned buyer, the market delivers broad category selection and fresh product innovation for every level of business.”

A full list of exhibitors can be found at lasvegasmarket.com

Count on DM Merchandising for on-demand inventory with margins built in just for you.

Retail Panel Says to Embrace Change if You Want to Thrive

Now more than ever, home furnishings retailers are having to adapt and change to keep their businesses thriving, said a group of independent store owners during a High Point Market panel in the Odette showroom moderated by Allison Zisko, editor of Home Accents Today, Gifts & Decorative Accessories' sister publication.

“I do embrace it [change] exuberantly,” said Teddie Garrigan, who with her daughter, Courtney Garrigan, operates the Coco & Dash retail store in Dallas, as well as a design studio and wholesale showroom. “It’s so important to your business. If you stagnate, you’re in trouble.”

Teddie recalled how rising rents for their store in Dallas, along with changes in the neighborhood — more big box stores and fewer boutique retailers — pushed them into the wholesale market as means to diversify. Within a matter of a week, the duo signed a lease at the Dallas Market Center, offering products across a wide range of home accent categories.

“We knew we couldn’t sustain retail in the city,” said Courtney. “We kept trying to think of ways to stay in the industry.” Putting themselves in front of designers seemed like the best approach. “We are for the trade,” she said. “We don’t have a furniture line — yet. But it is in the works.”

Hurricane Katrina served as the catalyst for Penny Francis, owner of Eclectic Home in New Orleans, to make the leap into ownership after five years leasing a small space for her store. While bars and gambling were making a comeback after the hurricane, retail still struggled, said Francis.

“You have to stay within your personality. An important part about being a retailer is putting things out there that represent you.”
— Teddie Garrigan, Coco & Dash

The owner of a former feed store had a much larger space available for sale and, liking the neighborhood and the 7,000-square-foot size, Francis said, “I made a ridiculous offer and he took it. It was so spontaneous,” she said, adding, “You have to get comfortable with being uncomfortable.”

Karen Wolf, owner of K+Co Living in New Jersey, said unlike her cohorts who jumped into new ventures or larger spaces, her approach was to add retail two years ago as a brand extension for her design business. “I’m extremely cautious; I’ve grown with tenacity and perseverance.”

Opening a retail store, said Wolf, “has to be based on need. Your difference must support the market,” she said, which in her case is a more sophisticated take on coastal living.

Francis agreed that for designers who want to branch out into retail, a unique point of view is critical. “You need to set yourself apart,” she said.

She also warned that customers will sometimes use the store

as showroom to find products they like and then buy them for less online. One way around that, she said, is to offer a unique assortment and to “create a need for what you do.”

There are instances, the retailers noted, when going beyond the home category works—and times when it doesn’t. Courtney said Coco & Dash found more success with jewelry then it did with fancy handbags.

“You have to accept that things won’t work,” said Teddie. “You have to stay within your personality. An important part about being a retailer is putting things out there that represent you.

Wolf has expanded beyond home into jewelry, handbags and apparel, which account for about 25 percent of her business.

The group cautioned against getting caught up in a sales mentality, which can condition customers to shop only when there are discounts.

One way to keep merchandise and make it seem fresh is to rearrange and remerchandise, said Francis. Another is to move products without discounting is to donate them to an auction or charitable cause. “Build a relationship with a charity,” she said. “They, in turn, help build your brand.”

“We’ve had some pieces for over a decade,” said Courtney. “If it’s a fabulous piece, someone will come and buy at full price.”

Although Wolf has matched other nearby retailers on occasion with 50 percent off sales, she will put home pieces into storage when that category is not selling as well and bring them out later. She’s also found success with combing her inventory for products that were discontinued by a manufacturer and now are sought after by shoppers.

Asked by an audience member about pricing, Teddie said while it differs by the market you’re in, the general markup is 2.6 times to three times. Coco & Dash does a flat fee for design and doesn’t offer discounts to designers, she said, noting the price charged includes their own expenses such as procurement.

Francis said she does not try to compete on price with online retailers. “I’ve invested in brick and mortar and in my city,” she said. "Online may be less expensive, but they can’t match experience and service. She encouraged retailers to focus on “experience and loyalty. Things like that make you special.”

All of the panelists supported the idea of offering events in their stores to create traffic and excitement. For Francis, whose store just celebrated its 25th anniversary, she invited local artists to her event. She also went “old school,” she said, and created brochures that she offers to local realtors to share with their clientele. “It doesn’t have to cost a lot,” she explained.

Coco & Dash has presented book signings and other educational events along with a breakfast for sales reps to thank them for their efforts. “Your rep can be your most valuable asset in retail or design,” Teddie said.

“I love events,” said Wolf, who has offered everything from wreath making and a charm bar to cheese tastings and color workshops. She has also tapped into clients to see if they want to do a class or seminar in her store in Beach Haven, N.J., or her design studio in Short Hills.

The 5th A n nu al CHAD COR ZINE

Y OUN G G IF T & HOM E

E

XE CUTIV E O F T HE

Y

EA R AW ARD

Open to any one in t he gi an d home indu tr y w ho demon strates t he f oll ow in g quali ties:

• A p assion f or this indu stry

• A p assion f or their busin ess

• One t hat y ou reco gni ze as a future lea der in t his indu s tr y

• Under t he age of 35

Nomin ate t od ay someone who ex emplifi es the dri ve, p assion an d enthusiasm t hat m a de Ch a d the suc ce ss he w as .

To submi t a nomin at io n www.gi andhom e.org

Winner w ill be announced in pe r son :

Dea dline for final submissions of nomine e s is August 30, 2025

CHELSEA PEABODY BOHANNON 2022 WINNER
EMALEE HOFFMANN
WINNER
RYAN LANZEL
WINNER
NIKKI CREVELING 2024 WINNER

Heart on Main Street Launches New Inventory Donation Program

Continuing its mission of helping independent retailers, Heart on Main Street announced the launch of a new national program designed to “foster community support across the retail industry.”

“It's about more than money; it's about restoring hope and ensuring these businesses continue to be cornerstones of their communities.”

The new initiative, named "Giving (In) ventory," invites retailers across the country to donate new, unsold inventory to fellow store owners who are facing hardships. The vision for this new effort came to fruition after Beth Lewis, owner of Olde Tyme Market Place in Madison, Ind., fulfilled her own act of generosity to help a retailer rebuild after a natural disaster.

Retailers interested in participating in the new program can sign up through Heart on Main Street’s website and select to be a donating retailer or apply for support inventory. The organization will then “match” the donating retailer to a retailer in need and help facilitate a connection. The donating retailer will then coordinate shipping or delivery of the items to retailer in need.

In addition to the new program, Heart on Main Street also recently completed more than $20,000 in donations to retailers in need.

Thanks in part to a partnership with Nora Fleming and its

“Band Together” initiative, Heart on Main Street was able to give a $10,000 grant to One Amazing Find in Tarpon Springs, Fla.

Two $5,000 donations were also awarded, thanks to a fundraiser by the Link Companies at the January edition of Atlanta Market. The recipients included J. Gabriel Living in Waynesville, N.C., and the Christmas Cottage in Chimney Rock, N.C.

"These donations reflect what can happen when passionate people and partners come together to support independent retailers," said Patrick Keiser, executive director of Heart on Main Street. "It's about more than money; it's about restoring hope and ensuring these businesses continue to be cornerstones of their communities."

For more information on how to donate or apply for support, visit heartonmainstreet.org.

(Photos courtesy of Heart on Main Street)

DMC Launches Revamped Website

Ahead of its summer market season, wholesale marketplace Dallas Market Center (DMC) has launched a new, redesigned website, restructured to “offer an unparalleled buyer and exhibitor experience." The new website, featuring an optimized search tool, mobile FastPass for quicker entry and personalized market planning resources, is live now in time for summer market preregistration.

“We've created a digital experience that is not only faster and smarter, but also tailored to the unique needs of our community.”

"Our new website sets a new standard in service to our buyers and exhibitors,” said Cindy Morris, president and CEO of DMC. “We've created a digital experience that is not only faster and smarter, but also tailored to the unique needs of our community. Retailers now have access to the most advanced search feature in the industry and the best online tools to maximize their time at market.”

To celebrate the new platform and help educate buyers, DMC

will have a dedicated kiosk at its summer shows where buyers can learn more about the website’s new features and get help with activating their accounts. Buyers who activate onsite will automatically be entered for a chance to win prizes.

Upcoming summer events include its Apparel & Accessories Market, set for June 10-13; Lightovation Design + Build Day, taking place on June 17; Lightovation, running June 18-21; and KidsWorld and Total Home & Gift Market, set to run June 18-24 with temporary exhibitors open June 18-21.

Complete events details for each market are available online at dallasmarketcenter.com.

MAKING Scents

Noted Expo Prepares for Las Vegas Debut

Noted: The Greeting Card Expo is gearing up to make its Las Vegas Market debut at the July 27-31 buying event. The sold-out showcase will feature some 50 members displaying new greeting cards, stationery and more this summer at World Market Center Las Vegas.

“Las Vegas is the destination this summer for anyone seeking inspiration and new opportunities,” said Scott Eckman, Andmore president. “With the July debut of Noted Expo in the Expo at World Market Center, Andmore is excited to offer additional sourcing at the intersection of stationery and design.”

“With the July debut of Noted Expo in the Expo at World Market Center, Andmore is excited to offer additional sourcing at the intersection of stationery and design.”

— Scott Eckman, Andmore president

Founded in 1941, the Greeting Card Association (GCA) represents more than 230 American and international publishers across companies of all sizes, acting as an advocate for the greeting card tradition and business development. Part of the GCA, Noted, launched in 2019, is a space for the greeting card community to gather, inspire, source and connect. With its move from San Francisco to Las Vegas, Noted expands its industry footprint with a 50-member greeting card showcase.

“Planning for this year's Noted trade show has been an exciting journey,” said Kate Murray, chair of the GCA’s Noted committee.

“We've strategically expanded our outreach to welcome a more diverse range of buyers, which we believe will enrich the experience for all participants. The heart of *Noted has always been its vibrant community of creators, innovators and industry leaders coming together to forge meaningful connections. We look forward to building on this foundation and creating even more opportunities for collaboration and growth.”

SERENE HOUSE USA, INC.

856-673-4117

sales@serenehouseusa.com

www.serenehouseusa.com

Atlanta B2-925B

As the largest gathering of greeting card makers in North America, per a release from Las Vegas Market, Noted will join the market’s temporaries in a space that will double as space for networking and brand experiences. Notable members participating include the following companies: 1canoe2; A Jar of Pickles; Avanti Press; Brave Birds California; Fine Moments; Hitchcock Paper Co.; Junebug Ink Stationery; Lavender Vines; Maison Chanamon; and Pineapple Sundays Design Studio.

In addition to stationery sourcing, the 36th annual Louie Awards will be held in conjunction with Noted. Honoring the best cards in the industry, the awards will be held in the Expo at World Market Center at 7 p.m. on July 27. In all, the Louie Awards will recognize artists in more than 50 greeting card categories.

New Study Emphasizes Play for Kids, Adults to Feel Happy

Mattel, Inc., a global toy and family entertainment company, has concluded the Shape of Play, a first-of-its-kind global research study in celebration of the company’s 80th anniversary. For eight decades, Mattel has created innovative products and experiences that inspire fans, entertain audiences and develop children through play. Now, that mission extends to people of all ages, with this first-ever study spanning generations worldwide.

Based on insights from more than 33,000 participants across the U.S., China, Japan, Germany, Finland, Brazil and South Africa, the study highlights the growing need for play and its valued, lifelong benefits and critical role in fostering wellbeing, rebuilding connections and restoring happiness. Amid rising stress and screen time, social isolation and joylessness, The Shape of Play shows how play is valued by all and helps people cope, connect and thrive, according to Mattel. In the study, 87 percent of all respondents agree that play reduces loneliness and isolation, and 85 percent see it as integral to daily life.

The study categorizes motivations into four key areas: expression and experimentation; escapism and well-being; strengthening connections and collaboration; and personal growth and learning. Play boosts self-expression, relieves stress, combats isolation, and strengthens relationships, while promoting essential life skills like resilience, leadership and empathy.

The Shape of Play uncovers a global story of parents preserving childhood magic, educators making learning fun and individuals finding joy in everyday play. The message is clear: Encourage conversations around play. Whether in big moments or micro-moments, play is key to rekindling joy, deepening relationships and fostering a more connected world.

"Mattel has spent 80 years studying the value of play with children," said Chris Down, executive vice president and chief design officer at Mattel. "This global study validates that play isn’t just for kids—it’s essential for everyone and is a call to action. For brands, creators and educators, we have an opportunity to expand play's possibilities and unlock its power to improve lives.”

Key Findings

The global study uncovered several insights, including:

• Play isn’t just for kids: Ninety-four percent of respondents agree that play matters at every age. "From childhood adventures to adult passions, play fosters joy, builds resilience and deepens our human connections," the study concluded.

• In a world of stress and disconnection, play is the antidote: Eighty-seven percent of respondents say play helps combat isolation and loneliness. Whether through toys, games, pets (as 84 percent of respondents said)or online games, play lifts our spirits and bridges

social differences across generations, cultures and communities.

• Play is under pressure and we’re feeling the loss: Over half of kids feel “part adult.” Most adults still feel “part child.” Yet one in three say they don’t play enough, crowded out by time, loneliness, safety concerns and modern life.

• Play sparks ideas: Nearly 70 percent of all respondents say their most creative ideas come through play. It’s how we imagine, invent and solve whether at home, in the workplace or beyond.

• Play takes many forms, but its impact is universal: From joy and triumph in Finland to connection in Brazil and experimentation in South Africa, play reflects culture and reveals what connects us all.

• Toys still matter, now more than ever: Eighty-one percent of all respondents say physical toys enhance the play experience. With empathy-boosting benefits and an adult collector segment, toys remain vital across every stage of life. Mattel’s expertise supports the unique developmental benefits tied to physical play, with data indicating that playing with dolls increases brain activity linked to empathy and social processing skills.

• Play Personalities: The Shape of Play identified six Play Personalities — Colorful Creators, Skill Seekers, Solo Navigators, Curiosity Cultivators, Memory Makers and Social Sparklers — celebrating the idea that there is no one right way to play.

Mattel has launched an online hub featuring the full in-depth study and documentary. Mattel has long studied play in children and recognized its transformative power including multi-year research on the social benefits of doll play.

Editor's note: The Mattel Global Consumer Insights group partnered with MADO, a boutique insights and strategy studio, to conduct The Shape of Play. Data was collected from 33,449 respondents across seven countries in March and April 2024.

Physical Books Thrive As Faire Sales Jump 75% Year-Over-Year

Faire has reported a 75 percent year-over-year increase in book sales, signaling “strong momentum and a revival in this category.” In total, publishers and booksellers have sold over $100 million in volume to retailers on the wholesale platform.

Physical books are experiencing a powerful renaissance, said Faire, despite the “ubiquity of e-readers, e-commerce and short-form content.” Over the past year, nearly 50,000 retailers purchased books through Faire. These buyers include non-traditional storefronts like reiki centers, plant nurseries and coffee shops, reflecting a shift in consumer behavior. Additionally, while the demand for physical books remains strong, the ways people shop for them are expanding.

“This speaks to a larger business trend of savvy brands finding new revenue streams by tapping into undiscovered markets,” said Lauren Cooks Levitan, Faire president. “It’s a great proof point that brands that diversify their channels can benefit greatly from growth in new categories of buyers to reach even more consumers.”

Since joining Faire in late 2023, Simon & Schuster has

generated significant sales volume, reaching more than 5,000 retail storefronts through the platform. By leaning into their partnership with Faire, Simon & Schuster is successfully engaging a wider consumer base and reinforcing the resilience of physical book sales.

“Ultimately, our success with Faire is due to the range and quality of the books that Simon & Schuster and our distribution clients publish,” said Nicole Vines Verlin, vice president of special markets for Simon & Schuster. “Our books merchandise beautifully with the unique products our Faire retailers sell, making them a great gift option.”

This trend, per Faire, is part of a broader shift towards a preference for physical shopping and in-person experiences. Print book sales increased in 2024 for the first time in three years — young readers’ preference for physical books, combined with their enthusiasm for local shopping, signals a lasting shift in how and where people buy books. As more retailers stock their shelves with hardcovers and paperbacks, this retail expansion “points to an enduring future for print,” according to Faire.

Our entire industry is suffering under the current economic turmoil. There are sales reps seeing entire orders that they’ve written getting cancelled and vendors questioning whether they can stay in business if they need to raise their prices. SEE MORE PAGE 72

RETAIL

“I don’t plan to include the word tariff in any of my communication with our customers. Yes, some of our prices will go up. But we’ll do our best to make these changes invisible to the public.”

74th ANNUAL RETAILER EXCELLENCE AWARDS

Meet the finalists to be honored at GDA’s prestigious awards ceremony.

The 74th annual Retailer Excellence Awards (REA), presented by Gifts & Decorative Accessories (GDA), celebrates the achievements and resilience of independent retailers across the nation, alongside the top sales representatives and manufacturers of the year. Though the awards program is centered on retailers, it is the single biggest event in the gift industry that honors each aspect of our business: hard-working indie retailers, sales reps and vendors.

Here, we announce and delve into the details of each REA finalist, including 24 retailers who excel across eight niche categories, 16 sales reps across five regions and 10 vendors, as well as Gift for Life’s Industry Achievement Award honoree.

This year, the organization, made up of gift industry volunteers, has named Doug Cofiell, CEO of Ivystone, as its recipient. GDA has leant its stage to Gift for Life to present this award for more than a decade as part of its support for the charitable organization, which raises funds each year for hunger relief and HIV/AIDS awareness and prevention. New this year, gala attendees can donate to a raffle to both win prizes and contribute to Gift for Life’s goal of raising funds for World Central Kitchen.

Also included in our list of stars are three finalists for Best Home Décor Store, which were chosen in collaboration with sister publication Home Accents Today (HAT).

These REA finalists and Gift for Life’s honoree will be celebrated at an in-person cocktail hour and awards ceremony June 18 at Union Station in Dallas, in conjunction with the Dallas Total Home & Gift Market. Visit retailerexcellenceawards.com for more information about the gala, plus to donate to Gift for Life’s fundraiser in honor of Cofiell.

NOMINEES FOR MULTIPLE LOCATIONS

Jabo’s Ace Hardware & The Cove Gifts

Jabo’s Ace Hardware, founded by Bill and Renae Jablonowski in 2005, is a family-owned business lauded for its customer and community focus. With five locations across Texas — in the cities of Coppell, Keller, Fort Worth, Hurst and Rowlett — this retailer has built a reputation as being “unlike any other hardware store.” Guided by their mission to be the “most helpful hardware store in their community,” Jabo’s Ace Hardware has donated more than $1 million to local hospitals since 2012. Now led by Renae and her son, Zach Jablonowski, the business continues to thrive alongside its recently expanded gift boutique, the Cove Gifts.

Retail Therapy Gift Shop

Part of the Baptist Health network, the Retail Therapy Gift Shop has grown exponentially over the past few years. First branded as the Retail Therapy Gift Shop under its current director, Mireli Torres, in 2010, the hospital gift store now boasts five different storefronts serving hospital patients, employees, visitors and more as a unified front. The employees that make up each location act as a team to “unite the stores,” providing the best experience possible for visitors by ensuring that merchandise, design, customer service and store policies match at each location.

Scheels

Scheels got its start all the way back in 1902 when German immigrant Frederick A. Scheele moved to Minnesota and opened a small hardware and general merchandise store. Over the years, Scheels underwent many changes, expanding and changing its focus along the way, finally adding athletic clothing to its repertoire in 1972 before completely transitioning from a hardware store to a sporting goods retailer. Today, the employee-owned business boasts more than 30 locations across the Midwest and West Coast and is best known for creating unique shopping experiences in each of its stores.

NOMINEES FOR BEST SPECIALTY STORE

The Coastal Cupboard

Foodies and chefs alike have a dedicated resource for all their kitchenware needs at The Coastal Cupboard. This Mount Pleasant, S.C., shop prides itself on carrying a comprehensive collection of gadgets, grilling accessories and gourmet food items. A full-service shop, consumers can also have their kitchen knives sharpened, set up a bridal registry or custom design a gift basket filled with in-store goodies. The Coastal Cupboard also acts as an educational resource, offering online cooking tutorials that enhance product purchases.

The Scented Market

Offering a unique assortment of custom-designed candles, diffusers, oils and fragrance goods, The Scented Market in Guelph, Ontario, is more than just a great smelling shop. This innovation-focused retailer offers scent consultations and workshops, seasonal product launch events and a subscription service that offers exclusive, limited-edition merchandise. The Scented Market also speaks to eco-conscious consumers as a proud provider of sustainable, cruelty-free products. Last year, this retailer saw a 40-percent increase in repeat business, affirming its reputation as a destination store for fragrance-focused gift giving.

VintagePoint Fargo

An eclectic mix of retro gifts, with the pleasant scent of house-made candied almonds wafting through the air, greets customers of this Fargo, N.D., retail mainstay. With its current owners celebrating 20 years in business this year, VintagePoint has a reputation for satisfying customers in search of memorable gifts. Strong attention to detail is evident in a series of vignettes housing timeless treasures of puzzles, jewelry and assorted sundries. Personal photos chronicling the history of the shop owners are also on display, offering another storytelling opportunity in this endearing shop.

NOMINEES FOR SOCIAL MEDIA AND ONLINE INITIATIVES

Apple Blvd

Long before live-selling became a trend, Apple Blvd was already doing it — and doing it well. Founded and led by Katie Apple, this vibrant, woman-owned business has built a powerful online community through its high-energy livestreams, which happen multiple times a day during the week. With a physical storefront in Frisco, Texas, Apple Blvd has become known and loved in real life and online, not just for its fun fashion finds, but also for the deep connections Apple and her team foster with customers.

Hillyer House

Hillyer House got its start in 1970 after Hurricane Camille devastated the Mississippi Gulf Coast as one family’s way of rebuilding their community. Over time, Hillyer House evolved, eventually transitioning its focus to hosting and celebrating American-made art and makers. Online, the carefully curated Ocean Springs, Miss., store is presented just as thoughtfully through its social media profiles and website. There, customers can connect with the same friendly faces they know from the store as they learn more about the products, artists and people that make Hillyer House and its band of mermaids so special.

Lucy Lu’s Boutique

In business since 2008, Lucy Lu’s Boutique works hard to create unique and enjoyable shopping experiences both in its physical store and online. With a vibrantly colored and active social media presence — the team behind Lucy Lu’s posts multiple times a day and goes live on Facebook almost daily — and carefully updated website, customers have the opportunity to engage and shop anywhere, anytime. To make shopping its live sales even easier for customers, the Douglas, Ga.-based retailer has even launched its own app.

NOMINEES FOR STORE DESIGN

The Coastal Cottage

The Coastal Cottage is thriving in its new Clover, S.C., location, in a community that previously lacked a dedicated clothing boutique. After the original store was forced to close during a challenging time, the store reopened in a walkable downtown location that boasts a more intimate, 1,200-square-foot set-up conducive to browsing. The Coastal Cottage’s curated collection of women’s and children’s apparel, accessories and gifts are well-merchandised for return customers and local residents who can finally shop locally for their family’s clothing needs.

The Blvd Boutik

Community and camaraderie are at the heart of the Blvd Boutik in Magnolia, Texas, a women’s fashion boutique where the latest styles aren’t the only reason to shop. Last year, the retailer opened the doors to the B’lvd Café, which quickly became a central hub for small bites and socializing with its casual, colorful seating arrangements. The newly designed space has generated increased foot traffic and an even more engaged clientele, giving the retailer space to host things like Mahjong Nights.

Emily McCarthy

A need for space prompted this Savannah, Ga., purveyor of fine goods to move her burgeoning business, Emil McCarthy, into a more accommodating location. The 14,000-squarefoot venue is outfitted with custom patterned walls, textured displays and vignettes that tell a story through their wares. Visual merchandising is accented by top-tier products, from signature monograms to seasonal installations that balance traditional Southern vibes with contemporary design.

NOMINEES FOR VISUAL MERCHANDISING

Berry’s Blooms

Berry’s Blooms knows how to create appealing displays without going overboard. Nestled in Medina, Ohio, this small shop creates elegant displays throughout the store that really catch the customers’ eye. The play on sizes — like an oversized flower and giant bunny sculpture mixed with normal-sized carrots and small plush items for Easter — help guide viewers through entire displays without losing interest. Berry’s Blooms frequently shares their displays through social media videos, helping bring inspiration to fellow retailers.

My Giving Tree Gift Shop

Great displays can tell a story — and that’s exactly what My Giving Tree Gift Shop in Belton, Texas, aims for. Offering a wide variety of products from fashion to fine art and artisanal home décor, this shop looks to create an “inspiring shopping experience” for each customer. The displays invite customers to explore new products on each visit. One of the main window displays is updated for each season but keeps the aesthetic of the store intact through warm foliage lighting and intricate details within the display. In store, product vignettes focus on the craftsmanship and artistry of individual items.

The Rustic Market

With a dedicated visual merchandising team, the Rustic Market takes their displays to the next level. Each display blends dozens of products together seamlessly in a whimsical, fun way while also staying on trend. The team creates individual vignettes and seasonal set-ups that inspire, from the top of the ceiling with floating elements all the way to the floor with layers of intentional details in between. And with four locations in Acworth, Mariette and Woodstock, Ga., the visual merchandising team keeps the displays cohesive between locations for easy recognition as a brand.

NOMINEES FOR STORE EVENTS

Browns Kitchen

Gourmet events can be hard to come by for independent retailers, but at Browns Kitchen they are the bread and butter. Located in Tallahassee, Fla., Browns Kitchen has been in business for 25 years. They are known for their extensive Ask The Expert in-store experiences that combine brand education with hands-on, interactive demos. They build a rapport with their customers by doing social media countdowns and behind-the-scenes sneak peeks for each event and include doorbuster prizes for the first 25 customers. The experience they have created in their store has directly impacted their bottom line, once bringing in more than $21,000 in a single sales day.

Grandpa Shorter’s Gifts

There is no shortage of events when it comes to Grandpa Shorter’s Gifts in Petoskey, Mich. This store builds connections with its community through a jam-packed events calendar all year long. From traditional seasonal favorites like visits with Santa and the East Bunny to unique promotions like the Quack Walk — a fun event involving exploration with rubber duck pals and merchandise “ponds.” Even events during quieter business months still draw attention and leave guests feeling connected. Grandpa Shorter’s also partners with other local shops for crossover events like participating in a Boutique Crawl!

Tiger Lily

Tiger Lily is widely known for their annual Christmas Open House. For 16 straight years, Tiger Lily has transformed into a winter wonderland in the heart of Fort Payne, Ala., bringing in more than 1,000 attendees. This unique event that features more than 40 full-sized, decked out Christmas trees and thousands of beautiful lights among the carefully curated holiday merchandise. The event has drawn attention on social media and had one customer stating they plan their holiday travel around the open house each year.

NOMINEES FOR SOCIALLY RESPONSIBLE

Bee Joyful Shop

Based in Kalamazoo, Mich., Bee Joyful Shop was founded by Jessica Thompson, a single mom of five on a mission to make sustainable living more accessible. Eventually becoming Michigan’s first zero-waste and refillery store, Bee Joyful Shop now offers more than 180 handcrafted products and sources 85 percent of its goods from Michigan-based artisans. Committed to ethical, single use plastic-free practices, the shop promotes conscious consumption through DIY workshops, recycling initiatives and community outreach. More than a store, Bee Joyful describes itself as a movement toward joyful, low-waste living and inclusive, impactful change.

Elizabeth Lamont

Elizabeth Lamont, a boutique and design studio in the heart of California’s Pacific Palisades, aims to inspire its customers to create homes that are both beautiful and comfortable. In 2024, after its namesake founder faced health issues, the store embraced non-toxic, sustainable living, offering a curated collection of non-toxic home essentials alongside hosting design and wellness-focused events and forums like “Clean, Healthier Home 101.” In early 2025, after the January 2025 Palisades Fire, the retailer supported recovery efforts in its community by raising funds and offering those impacted discounted home products for purchase.

Plenty Mercantile

Founded in 2011, Plenty Mercantile bridges the gap between thoughtful design and sustainable commerce. With three retail locations in Oklahoma City, Okla., and a rentable event venue, Plenty curates goods that align with its strict ethical and environmental standards. Their purchasing principles prioritize handcrafted, recycled, locally made and low-impact products, supporting both people and the planet. Believing that business can be a “force for good,” Plenty tries to foster connection between people and the environment through mindful sourcing and hospitality. A certified B Corporation, it aims to be a place where every purchase reflects good intention.

NOMINEES FOR HOME DÉCOR STORE

Retailers chosen in partnership with Home Accents Today and its 2025 Retail Stars.

The Collective

Whether it’s full interior design services or finding that unique piece that will anchor a room, the Collective in Dallas has it covered. Since its opening in 2013, the Collective has offered its retail customers the same luxe level of service as its design clients, helping shoppers find the right pieces for their homes. Whether handcrafted or thoughtfully sourced, they focus on creating a custom experience for guests through custom furniture and bedding, along with offering pillows, art consultations and commissions, and drapery and wallpaper services.

Mix it Up Home

Mix it Up Home has quickly made a name for itself in the heart of Coeur d’Alene, Idaho. An offshoot of Mix it Up Gift, its sister store that’s just two blocks away, it offers a full assortment of home décor and is known for a wide range of events, from wine tastings to book signings to art exhibits. The store opened in 2023, with a “light” touch in furniture and an extensive collection of home décor. Since then, it has introduced a new pillow wall, a throw wall, a large tabletop display and a lighting section.

Mustard Seed Market & Home

Mustard Seed Market & Home got its start in 1992 when its owners Robb and Danielle Stewart left their full-time jobs and moved to Blowing Rock, N.C., to start their first business, a garden center called Mustard Seed Market. Thirty years after opening Mustard Seed Market, the couple opened Mustard Seed Home with the help of their daughter-in-law, Madeline Stewart, in 2022. They take pride in selling home décor and gifts including furniture, artwork, lighting, houseplants and floral arrangements.

NOMINEES FOR SALES REPRESENTATIVE OF THE YEAR –NORTHEAST

Deborah De Frank of Two’s Company

If there’s one thing Deborah De Frank is known for with her customers, it’s her reliability. All of her customers know they can rely on her to know her products and know what fits their stores best. She is praised for her professionalism and brings an attention to detail that stands out to those who work with her. Retailers say they never feel any pressure with her as their rep and always welcome her happy attitude.

Dana Golden of Harper Group

Honest, efficient, knowledgeable, friendly … those are just some of the words used to describe Dana Golden. A rep with more than 15 years of experience, she brings a level of understanding to each of her customers that helps keep them at ease. She addresses any issue with grace and speed and maintains communication even when it’s outside of normal business hours. She knows her clients and their stores and makes honest recommendations that frequently turn into bestsellers.

Steve Haime of The Link Companies

Steve Haime is highly respected by both his peers and his clients. Praised for this strong work ethic and drive, Haime frequently puts in extra hours to make sure his clients are covered. He carries a smile and positive attitude into every appointment, even after more than 40 years in the industry. One nominator described him as “flawless in every aspect of his work.”

Cherie LaMartina of Ganz Midwest CBK

When one retailer first started their small business, Cherie LaMartina was the first sales rep to pay them a visit. Not only did she complete her role as a rep, but LaMartina also took them under her wing to learn the ins and outs of the business. From staying on top of trends to being respectful of clients’ time when she’s in shop, she excels in every aspect of her role as a rep.

NOMINEES FOR SALES REPRESENTATIVE OF THE YEAR –SOUTHEAST

Julia Kelley of Road Runners

Julia Kelley has been with Road Runners for more than 10 years and her commitment to her clients has always been above and beyond. Her efforts this past year really emphasized that as she became a light during a time of darkness as Hurricane Helene impacted retailers across her region. Kelley helped mobilize an entire network of resources to bring cleaning products, food, clothing and other essentials to the hardest-hit communities. As one nominator put it: “She is a testament of how reps are not just order takers. They invest in the towns they work in.”

Ashley Miller of Gib Carson Associates

Ashley Miller is nothing if not prepared. Her customers always know she will show up to an appointment with all the information they need to save both time and money with that order. She helps her retail clients succeed in every avenue, from writing reorders and offering display ideas to working open house events on-site. Customers praise her professionalism and know when they run into her she will greet them with a smile every time. Internally, Miller is a leader among her peers and constantly offers assistance and advice on any issue.

Pam Smith of Simply Southern

With more than 20 years of experience as a retail buyer, Pam Smith brings a different perspective to the sales rep side of the job. One nominator noted that “she treats each account and business as if it were her own.” But she doesn’t just stop at writing orders. Smith is on the ground at different shops helping organize monthly events to help her retail customers succeed. She is frequently praised for her “exceptional efforts” with her clients who know she genuinely cares about them and their small businesses.

NOMINEES FOR SALES REPRESENTATIVE OF THE YEAR –CENTRAL/MIDWEST

Terri Denton of OneCoast

A consummate sales professional, Terri Denton knows the ins and outs of the gift retail business like the back of her hand. The Austin, Texas-based rep commands a solid working knowledge of the products she represents and is a natural problem solver who works closely with her customers to find solutions. Denton is consistent in her friendly demeanor and punctuality, always arriving on time for her appointments, “prepared to describe any item … and how it works.” Buyers with concerns or questions are never hesitant to approach Denton, who has earned their trust.

Meredith Emory of Portico

Meredith Emory of Lafayette, La., has a keen eye for what works — and what doesn’t — in her vendors’ stores. In addition to advising her accounts on the best products for their stores, she understands which items do not make sense for her customers and steers them away from unwise choices. She is adept at helping retailers effectively merchandise their sales floor, even during times of transition. One buyer said of Emory: “She was the first rep to be there when I moved the location of my store and looked through everything to see how it had been placed. She’s the best.”

Bill Koch of NextGen Dallas

Stellar communication is what retailers can expect from Bill Koch, who covers the Northwest Arkansas and South and Eastern Missouri territories. He keeps in close contact with his buyers by email, text and phone. While on the lookout for products that will fit his customers’ inventory, he informs them about specials and ship times to keep their business running smoothly. Decision-making is Koch’s strong suit, a skill he has mastered with aplomb. One buyer revealed: “Bill never makes me feel rushed when we are at market, and he helps make a sometimes-stressful situation fun.” His gentle, yet firm approach to product recommendations allows retailers to write orders with ease.

NOMINEES FOR SALES REPRESENTATIVE OF THE YEAR – WEST

Larry McPhail of Two’s Company

Warm and personable with industry knowledge that allows him to lead with confidence, Larry McPhail was nominated by his coworkers and customers. The Salt Lake City-based sales rep puts his retailers at ease right from the start with his friendly demeanor. Known to stop by his stores to check in and see how things are going, McPhail is able to gauge what sells best. At the same time, he never pressures retailers into buying what they don’t need. “He tailors suggestions to what fits best for my business, making recommendations feel strategic and thoughtful,” said one retailer.

Sara Sundby of Just Got 2 Have It!

With more than 25 years of gift sales experience, Sara Sundby of Denver has established her reputation as an industry mainstay. The retail-buyer-turned-agency-rep provides an “unwavering dedication” and “deep commitment” to her retailers. She takes the time to listen to their needs and devises an appropriate strategy plan to help meet their goals. Because of her hands-on approach, she has a knack for creating strong, long-term relationships. Sundby also brings an “infectious energy” to the sales floor when showcasing products, with presentations that are both engaging and educational.

Lisa Walker of Demdaco

A sales professional that has defied expectations, Lisa Walker of Bozeman, Mont., is a “true partner” in the specialty gift business. She follows through on all details and ensures that each order is accurate and timely. Her commitment and level of service never fluctuates, and she is dependable even during the busy holiday season. If any unforeseen issues arise, Walker not only provides a solution, but strives to prevent a recurrence. “She is an integral part of my business’s success … and sets the gold standard,” said one retailer.

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Handcraſted Jewelry, Bags and Accessories

NOMINEES FOR SALES REPRESENTATIVE OF THE YEAR –SOUTHWEST

Krista Bell of OneCoast

Personality and passion for the products she reps are two major attributes of Krista Bell. The Rockwall, Texas, sales rep welcomes buyers from the get-go with her “kind smile” and “infectious laugh.” Getting behind her brands, she makes a point of visiting her retail accounts to see what’s new and lends an extra hand by setting up and organizing product displays when needed. Bell has even offered to track down info on companies she no longer represents! Aside from her strong business acumen, she provides a personal touch to her buyers, bringing them goody bags for Small Business Saturday and checking in on them during difficult times.

Alyssa George of Diverse Marketing

With over 15 years in the gift industry, Alyssa George of Dallas, who represents East and Central Texas, demonstrates a true understanding of her customers’ wants and needs. She stays in close contact, providing order deadlines, news of vendor promotions and product availability. A true people person, she offers unrelenting support and advice and is “proactive” in seeking out ways for her customers to grow their businesses. George refutes a one-size-fits-all approach and instead customizes sales strategies utilizing local consumer data and global trends. She not only mentors new reps, but serves as an advocate for her own lines.

Trina Hogan of Road Runners

A model for other sales reps to emulate, Trina Hogan embodies all the qualities of an industry leader. Covering the Oklahoma sales territory, she exudes positivity and a willingness to help and teach others, including her colleagues. During a recent transition over to MarketTime, Hogan served as a mentor by sharing helpful tips and tricks for navigating this new platform. She is praised for being “the first to offer help, answer a question or talk someone through an issue.” She is considered a “lifeline” among her fellow reps and is “committed to helping others succeed.”

TOP 10 VENDORS OF THE YEAR

Amanda Blu

For more than 20 years, Amanda Blu has been a trusted name in women’s apparel and gifts. The company brings decades of global sourcing experience together to create a meaningful retail experience for its customers. Amanda Blu was recognized as both a winner and finalist in several categories of the Gifts & Decorative Accessories Reader Rankings in 2024.

Creative Co-Op

Stonewall Kitchen

A specialty food producer based in York, Maine, Stonewall Kitchen makes items such as jam, chutney, jellies, grill sauce, cooking oil and mustard, and has also been expanded into a family of brands that include Michel Design Works — which won the 2022 Manufacturer of the Year Award — Vermont Coffee Co., Village Candle, Stonewall Home and others.

Sullivans

Known for its high design, but approachable home décor and seasonal goods, Creative Co-Op has a product assortment that showcases styles for every room, every taste and every occasion. The company recently launched a “4 brands, 1 experience” initiative to make placing orders at market easier and has strived for greener operations by using eco-friendly packing materials.

DM Merchandising

Offering everything from clever giftables to fashionable apparel, this Elmhurst-Ill.based brand has something for everyone thanks to its wide variety of gifts and diverse product assortment. The company has made the top 10 list several years in a row and was named the 2018 and 2023 Manufacturer of the Year winner.

Mud Pie

Based in Stone Mountain, Ga., this lifestyle brand is best known for its home décor, fashionable apparel, seasonal goods and kids’ and baby items. Retailers have noted that the brand provides some of their bestsellers in their stores and the company’s products work well together for engaging vignettes.

Old World Christmas

Sullivans is based in Sioux Falls, S.D., and works to stay ahead of consumer trends with its own in-house research insights. The company dedicates itself to helping people create “their definition of home” and has several brands under its Sullivans Brands umbrella, including Sullivans, Woodstock Chimes, the Darren Gygi Home Collection, and Vance Kitira.

Tag

Tag began more than 50 years ago with Norman Glassberg selling home décor products out of the trunk of his car. Fast forward to now and Tag is one of the leading lifestyle brands in the industry, offering every day and seasonal collections that blend elegance with functionality and really resonate with their customers.

Tyler Candle

Tyler Candle is a leader in the home fragrance sector and is known for its extensive lines of candles, perfumes, diffusers, detergents and more. Based in Tyler, Texas, the company uses quality waxes and fragrance oils to create the ultimate aroma experience. Each candle is hand-poured, ensuring even burning and maximum fragrance saturation.

Two’s Company

Known for its vast collection of blownglass Christmas ornaments, Old World Christmas has been an icon in the holiday category since 1979. For decades, the seasonal brand has hand-crafted fine ornaments that appeal to traditionalists, as well as pop-culture buffs. Most recently, the brand has expanded into candles, snow globes and other gifts.

In business for more than 55 years, Two’s Company is not only known for the tens of thousands of stylish home and fashion items it has produced over the decades, but also for its awe-inspiring visual merchandising techniques on display in its market showrooms. The mother-andson duo behind Two’s Company — Bobbie and Tom Gottlieb — are also well known in the industry.

GIFT FOR LIFE’S INDUSTRY ACHIEVEMENT AWARD

Gift for Life, a charitable organization in the gift and home industry, has announced Doug Cofiell, CEO of Ivystone, as the 2025 Industry Achievement Award recipient.

Gift for Life’s Industry Achievement Award, which has been presented at the REAs since 2009, recognizes overall excellence and contribution to the gift and home industry – whether as a thought leader, standard-bearer or overall industry influencer.

“The Gift for Life Board of Directors unanimously chose Doug as this year’s Industry Achievement Award honoree,” said Sarah Mount, chair of the Gift for Life board. “We are thrilled to recognize Doug for his remarkable leadership, his dedication to Ivystone’s growth and the lasting impact he has had on the industry.”

Cofiell started with Ivystone, a wholesale sales agency for gift, home and fashion, in 1989 as a sales representative. Less than 10 years later in 1997, he acquired the business from his father and has served as its CEO since 2010.

During his tenure, Ivystone has grown through more than a dozen mergers and acquisitions, including agencies like Sales Partners, Blue Birch and HomeStyle. Ivystone currently operates with regional and national representation and has full showrooms in Atlanta, Dallas and Las Vegas.

Cofiell has helped Ivystone expand its portfolio, which now includes Simblist, CMA and OneCoast. His vision and strategies have helped drive Ivystone’s success while preserving its people-focused culture.

“I am truly honored to be nominated by the Gift for Life board for this prestigious industry award. I humbly accept this recognition and celebrate it with our team members, business part-

ners, customers and industry friends who continue to support us,” said Cofiell. “At Ivystone, we believe that empowering our people to lead, grow and innovate is what builds a truly great company, and I am grateful to be part of such an inspiring team.”

In addition to his role at Ivystone, Cofiell is also a partner in Schauben & Co. and Aesthetic Movement, as well as a longstanding member of Vistage International, a business organization for CEOs. He has also served on the Gift and Home Trade Association’s (GHTA) board as both president and chairman.

Donations in celebration of Cofiell’s honor will benefit World Central Kitchen and can be made online at giftforlife.org/donate.

Past recipients of Gift for Life’s Industry Achievement Award include: Dorothy Belshaw of Andmore (2024); Todd and Jannetta Litzman of MarketTime (2023); Warren Shoulberg (2022); Patti Carpenter (2021); Adam Glassman of O, The Oprah Magazine (2020); Anna and Nathan Bond of Rifle Paper (2019); Mitch and Seth Nash of Blue Q (2018); and The Beekman Boys (2017).

Doug Cofiell of Ivystone

Congratulations Doug on winning Gift For Life's Industry Achievement Award!

Your partnership with Creative Co-Op and efforts for the overall industry make this award well deserved.

RETAILER EXCELLENCE AWARDS

THANK YOU!

We celebrate our honorees, guests and sponsors for making this year's event so special. We certainly got it right when we named these awards after "excellence." Our industry has quite a bit of it.

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Q & A

TALKING TARIFFS

Experienced retailer Carol Schroeder discusses how her store is addressing tariffs with customers and gives advice on managing damaged merchandise.

Rattled by Tariffs

Q: Almost every communication we’re receiving from our vendors mentions tariffs, and the messaging is so varied. Some are adding surcharges, some are raising prices and some are not going to fulfill orders at all. How can we prepare for this year’s holiday season?

A: Our entire industry is suffering under the current economic turmoil. There are sales reps seeing entire orders that they’ve written getting cancelled and vendors questioning whether they can stay in business if they need to raise their prices. Shops dependent on tourism are concerned about visitors cancelling plans for travel to the U.S. due to the current uncertainty and some manufacturers are worried about their workforce being threatened by immigration raids.

One key factor to consider when reacting to this upheaval is that it’s essential for independent retailers to offer our customers an enjoyable shopping experience. This is one of the important ways in which we can compete with the convenience of buying online. Especially during the holidays this year, you’ll need to do your best to create a festive, relaxed atmosphere for everyone coming through the door. Don’t share your anxiety about the economy.

I don’t plan to include the word tariff in any of my communication with our customers. Yes, some of our prices will go up. But we’ll do our best to make these changes invisible to the public whenever possible and to minimize their impact when we can’t avoid them altogether. We’ve been placing some orders in advance of the holidays in order to secure current pricing

whenever the vendor is able to do so. In-store prices will only be raised on merchandise we have in stock when more of the same item comes in at a higher price.

We’re fairly certain that our customers won’t notice increases of 10 percent, so we’ll concentrate on carrying products with this smaller tariff surcharge. Those that go up 25 percent or more may be too expensive for our market, which we sadly realize will harm some of our favorite vendors. We’ll be looking for more local makers and have already heard from sales agencies about which of their lines are American-made. Unfortunately moving overseas manufacturing to the U.S. is not a short-term solution, but rather a multi-year undertaking that will undoubtedly be hindered by tariffs on materials, molds and machinery, as well as a shortage of workers.

Some of our vendors have offered us lists of closeouts, and we’re bargain shopping more than usual. We’ll mark these discounted products up at higher than keystone using a red “special” tag, indicating the usual retail price on a white one. Seeing these sale prices should help counteract the perception that our merchandise is more expensive than in the past. I appreciate the fact that we’re seeing more offers of free freight from our suppliers, which will allow us to take less markup on some goods.

It's more important than ever that we place orders through our sales reps, and that as retailers we acknowledge how hard this situation is on our sales agencies and vendors. The National Retail Federation recently made the bold statement that the tariffs threaten the American dream. They encourage retailers to reach out to their members of Congress to encourage the

government to scale back the tariffs and enact “a clear, consistent trade policy that puts American businesses, workers and consumers first — not last.”

Making Claims

Q: What do you recommend we do when merchandise comes in damaged or is listed on the packing list, but not included in the shipment?

A: It’s a great idea to have a system set up to handle irritating and sometimes costly freight claims. The first thing to determine is your minimum threshold for filing one. Is it worth your time and effort if the wholesale amount is $10 or less? Probably not.

When an order arrives, check it carefully against the purchase order. Make a note of any shortage, and also any breakage or items of unacceptable quality. We use a two-part carbonless form for this, with the second copy going on the broken/defective items while the first stays with the paperwork. The purchase order should also be checked against the invoice to see if the pricing is the same, and whether any items that were not received are included in the bill.

We usually start a claim with the vendor rather than the sales rep, making contact via email or phone. Most companies have a customer service department to handle these problems and many will offer a credit or replacement right away. We often take credit instead of replacement, recognizing that processing a small shipment is time-consuming for us as well as the vendor.

If you order via Faire, they have their own procedure for reporting any damaged or missing items. Within 14 days of receipt of the goods, you need to file a report online. The options are limited to “Item was damaged” and “I did not receive this item,” which doesn’t allow you to mention other problems such as the wrong color being shipped, or a half-eaten piece of pizza being included in the box (yes, that did happen to us). You can ask for either a credit or replacement. Note that it is important to inspect merchandise ordered via Faire carefully within the 14-day period, because you can’t file late, or go directly to the vendor, if there is an error. Neglecting to make freight claims in a timely manner can cost your shop a significant amount of money.

WHAT WAS YOUR WINNING MOMENT?

At the conclusion of our 73rd annual Retailer Excellence Awards in Dallas last year, Gifts & Decorative Accessories had the opportunity to interview several of our award-winning retailers. Fresh off their big win, we asked standout retailers to reflect on other memorable moments from their time in the industry. Covering everything from supportive staff to customer praise to heartwarming everyday wins, take a look back at what last year’s winners had to say as we prepare to honor this year’s finalists later this month.

Michele Bessey

Perch Home

Maplewood, N.J.

happy. It just makes my heart happy whenever we can serve them and then they can give something great to someone who enjoys it.”

“We lost our lease and had to move to a new location, and one of the best moments we remember from that whole experience was being closed for a year and then reopening and welcoming back our customers. We were thinking, ‘Will they come back? Will they remember us? Will we become obsolete?' And they came out in droves, because we’ve been there to celebrate with them. When their kid picked out their first ornament, then when that kid graduated and they bought a graduate present, and then when the kid got married, bought a new home and that child had a baby. We have been with those customers through all those milestones.”

Debbie Strasser

The Rustic Market

Acworth, Marietta and Woodstock, Ga.

“My winning retail moment is every day. Every day that your customers are happy, every day that your stores are open, every day that your team is happy. Those are winning retail moments.”

Ashley Rentz

Madisonville Christmas Co.

Madisonville, Texas

Kandice Matsler

Barque Gifts

Lubbock, Texas

“My winning retail moments are every time a customer comes back in the store to tell me that what they bought made their recipient super

“We love retail, and we love the experience our customers get to have when they come into our store and see all the beautiful products that our vendors provide from Dallas and Atlanta and all the places around the country. We just love being able to provide an experience for them.”

Pam and Kelly Jean Hammond

Paddington Station

Ashland, Ore.

“Our winning retail moment involves our whole crew and how everything evolves around the people in our business and how they support our mission and our love of retail. We’re really lucky. We’ve had a lot of employees with us for almost two decades, so we’ve really been growing a family.”

What’s Doing Well Online and In Stores?

“Spring is the perfect time to refresh your space – and Voluspa scents are a great place to start. If you’ve ever walked into our store and thought ‘What is that amazing smell?’, this might just be it.”

— Madisonville Christmas Co.

“Initial decanters, old fashioned glasses and stemless wine glasses from Southern Jubilee. Perfect for gifting season or stocking your bar cart.”

— The Rustic Market

“We are loving our butterfly collection from Demdaco and our new the Cottage Greenhouse bath line!”

— Paddington Station

“Geometry is making us happy in the shop this week. There are so many fun florals and cheerful colors. These towels make a great gift for any occasion, too. They’re perfect for friends, teachers, shower hostesses and more.”

— Barque Gifts

“We are loving these cute spring birdseed wreaths from Mr. Bird! Handcrafted with a premium blend of safflower, peanuts, tree nuts, black oil sunflower and white millet, this wreath is a delightful feast for feathered friends.”

— Perch Home

INDUSTRY INSIGHTS

It’s still early to say for sure, and as we all know things can change at the drop of a tweet, but right now the holiday shopping season is looking pretty scary for retailers and suppliers in the gift and home industry. As the industry starts its summer show season, all eyes — not to mention open-to-buy shopping lists — will be on tariffs.

SEE MORE PAGE 78

“ “The time to do something is pretty much over, but there may still be a few things out there to save what business you can.”

Will Holiday 2025 Be the Christmas That Wasn’t?

It’s still too early to say for sure, and as we all know things can change at the drop of a tweet, but right now the holiday shopping season is looking pretty scary for retailers and suppliers in the gift and home industry.

As the industry starts its summer show season, all eyes — not to mention open-to-buy shopping lists — will be on tariffs. As you read this, things could have changed radically from the time this is being written, but whatever shape global trade is in, the damage has been done to disrupt the supply chain in a way that is virtually unprecedented. COVID-19 was bad. The shipping meltdown was bad. The 2008 housing crash was bad — but the Trump tariff tsunami is worse.

You don’t need me to lay out the situation: insane 145 percent tariffs on goods from China have essentially made buying any merchandise from that country prohibitive. Other resources elsewhere in the world — Mexico, Canada, Europe, Southeast Asia — are grappling with varying degrees of duties (can anybody possibly keep it straight?) but the fact remains that much of what the industry sells can only be sourced from China. The New York Times estimated that about 90 percent of all Christmas merchandise comes from China and toys aren’t much better with 80 percent sourced from there.

The end result of all of this is one big paralysis of the entire supply chain. Factories in China have shut down, many having sent their workers home, because there are no orders coming in. Ports in China are stacked up with unclaimed containers and neither the factories nor the shippers there are even talking

about accepting new business without most or all of the money up front. Shipping companies have taken capacity out of the water, so even if a sudden solution emerges, importers will face major bottlenecks — and skyrocketing costs. On this side of the oceans, American ports are cutting back their capacities, once again making any sudden surge a logistics nightmare.

All of this means a nearly complete stop to goods — especially holiday goods — coming into the supply pipeline. As you read this, it will be pretty much too late for any last-minute save to make a substantial difference in what you’ll have to sell in your stores in Christmas.

The time to do something is pretty much over, but there may still be a few things out there to save what business you can. If any supplier still has pre-tariff goods left — doesn’t matter what shape or design — grab it. A bad Santa is better than no Santa. You should also look into goods from European brands. They may be more expensive than what you were getting out of China, but they cost far less than Asia right now.

Finally, you should be at any show you can get to over the next six to eight weeks. With your buying pencil on the ground there’s no telling what you may come across if you’re there in person. This is bad — make no mistake. Yes, there will be a Christmas, but it won’t look like anything the industry has seen before.

Editor's note: This article was written prior to the announcment that the U.S. and China would commit to lowering reciprocal tariffs and suspending additional trade actions for 90 days.

Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.

Blowing Off Steam with Outdoor Toys

There’s no sugarcoating it: It’s a tough time in the toy industry these days. As the tariff war continues to play out, threatening layoffs, severely diminished profits and possible company closings, toy makers and retailers have their hands full.

That’s why we’ve decided to take a much-needed reprieve from the endless cycles of troubling news and head outside. Tapping into what’s trending in outdoor toys, we highlight the latest innovations, so you can provide your customers with the joy they really need right now.

Big Kid Fun. “There’s a renewed focus on getting people of all ages moving, playing and disconnecting from screens — even if it’s only for a few minutes of fun,” said Sue Warfield, president of Astra, whose annual Marketplace is taking place this month. “Scooters and bubbles are huge among our members right now, along with innovative variations of retro classic games like cornhole and basketball hoops.”

Offering the ultimate outdoor sports experience is RallyHoops, a basketball and volleyball mash-up designed by four brothers from Long Island, N.Y., who grew up playing backyard games. This portable, easy-to-assemble kit works as well in the yard or the park as it does on the beach. For families who love playing together outside, the Original Koosh Kornhole from PlayMonster puts a fresh spin on an old-fashioned game with colorful Koosh balls that are easy to toss. In honor of baby shower season, kidults can add a special pop of color to gender-reveal parties with PoppinColorz BlabberMouth Color Bubble Blaster from South Beach Bubbles. Choose either pink or blue bubbles and launch the blaster to announce the good news to friends and family in a unique way.

Pumped to Play. The inflatable toy category has been blowing up big time — no pun intended — and pool floats are especially hot right now. This year, it will be safe to go into the water with the Jaws 50th Anniversary Giant Shark Pool Float from BigMouth. Or take a spin atop a Rice Krispies Treat Pool Float from Sunny Days Entertainment, where breakfast cereal never gets soggy. Retailers can entice summer moviegoers with the SwimWays Stitch Suntanner Pool Float, sporting the little alien from Disney who’s ready to surf. (Merchandising tip: Inflate one of these and let it take over your store window display for the summer.)

It's in the Air! Enhance your inventory of discs and bouncy balls with a fresh assortment promising high-flying adven-

RallyHoops 7ft. RallyHoops. rallyhoops.com

tures. Kids can throw, bounce and catch the Aerobie Bounce Disc from SpinMaster in one fell swoop, as they master complex moves solo or with friends. Football fans can get in on some pre-season fun with the Nerf Lightstrike Vortex Aero Howler Foam Football from Franklin Sports and Hasbro. This light-up football illuminates when tapped and shuts off when not in use, making nighttime passes a blast. For the funkiest game of catch, the Doinkit Ball from Marky Sparky Toys features flexible, arrow-shaped springs that make it easy to kick, throw, catch, roll and even juggle.

Sand and Deliver. Even if your store isn’t located in a vacation destination, consider these picks that work just well in the sandbox as they do on the shoreline. The Bluey Jumbo Sand Doll Art activity kit from Horizon Group USA, is packaged with a mega-sized mold of the beloved Aussie pup, seven bags of colorful sands, a shovel and funnel for tons of fun. The Sandy Chef Beach Cooking Play Set from Hape comes with all the essentials, including fish and octopus molds, to whip up pretend food that goes beyond basic sand-wiches.

Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.

Q & A

BACK TO BASICS

Dr. Brent Ridge of Beekman 1802 discusses why the fundamentals of retail are so important during these turbulent times of seemingly ever-changing tariffs.

Tariff Uncertainty

Q: Can small businesses survive the tariffs?

A: By far, the questions people most submitted this month surrounded tariffs. Despite the obvious concern, I was initially hesitant to talk about this subject because it’s not totally clear what will happen with the tariffs. Then I realized that the threat or continuation of tariffs just emphasizes how important basic business fundamentals are to retail success. Let’s revisit those fundamentals:

1. Curation: For the last two decades, overseas manufacturing has helped create “value” by making goods less expensive. The flip side of having access to a buffet of beautiful things to choose from is that it is easy to become less disciplined at how you curate your shop. Before you visit the trade shows this year, take a good look at your store and be thoughtful about what is working (think about what your particular customers like and, more importantly, why they like it). Equally important is asking the “what” and the “why” of what isn’t working in your product assortment. Offering more products doesn’t make your store look impressive; it makes the customer indecisive — and that’s unpleasant for them. Elevate your hero products and let them shine.

2. Storytelling: When prices become higher, “value” has to be created in some other way. The easiest (and least expensive) way to do this is by choosing products that have a story to tell — think a great founder, origin story

or a story about why the design or craftsmanship is special in some way. Look for products or brands that have a story and also train yourself and your staff to know and be able to tell that story to customers when they come into the store. Customers value a story and will reward it with a purchase because when they gift that purchase, they have a story to tell about it. That adds value to their gift.

3. Creativity: It’s never been more important to create an “experience” for the customer when they come into the store. Putting a product on a shelf is not enough. Surprise and delight your customer everywhere they look in your shop. Visual merchandising doesn’t have to be expensive. It just has to be creative. You are showing your customer that you care about them. It’s added

value — especially if they become inspired by one of your display ideas and replicate it in their home.

4. Conversion: What we’ve found over the years in our own Beekman 1802 Kindness Shops and pop-ups is that if a customer makes the effort to physically come into your store, they want to buy something. A good retailer knows this, but does every employee in your shop? Having been in many retail establishments all over the world, I can guarantee many employees do not. Their lack of interaction with a customer is not from “laziness.” It generally comes from the fear of coming across too pushy. Change their mindset to think empathetically about each person who walks into the store and wants to buy something: “I am here to make shopping easier for you and use my knowledge of the product to save you time and money so you don’t have to go anywhere else. Let me do the work for you.”

5. Passion: Have you lost the “passion” for the business you created? Is this because you are no longer doing the part of the job that you enjoyed the most? Try to go back to that. When our business has been challenged in the past

(and all businesses go through challenging times!), we try to get back to our passion. Leaning into that passion is what makes you resilient.

It’s not easy being a small business owner. It’s also not easy if you are just starting out as a small business owner. There’s so much self-doubt about your decision and your level of “qualifications.”

Words of Wisdom

If you are coming to the upcoming Atlanta or Las Vegas markets, be on the lookout for our special presentations, “G.O.A.T. Wisdom” book signings and giveaways with Andmore. We look forward to seeing you there, sharing some of our wisdom and hopefully learning some of yours as well.

The driving reason we wrote “G.O.A.T. Wisdom” is to remind people that we all have access to or possess “wisdom” that we don’t tap into nearly enough, so each month we want to leave you with some tried and true wisdom to ponder until we see next time. So, here’s the G.O.A.T. Wisdom for this month: opportunities look for you when you are worth finding.

Dr. Brent Ridge is the co-founder of Beekman 1802, the award-winning skin health brand based on two key ingredients: goat milk and kindness. With his partner, Josh Kilmer-Purcell, he is the author of five books, including the latest, "G.O.A.T. Wisdom," which talks about their business journey building Beekman 1802. The book is available wherever you buy your books, online or in-store.

The Manager's Effect, the MVP in Business Today

When you manage people, you don't just oversee productivity; you hold careers, livelihoods and psychological well-being in your hands. The data doesn't lie, and neither do the millions who've weighed in on what constitutes leadership worth following.

Fact: 69 percent of U.S. workers would rather clean toilets at a bus station than report to a bad boss. I made up the toilet part, but the LinkedIn Workforce Confidence Survey doesn't sugarcoat the truth — over two-thirds of employees have their resignation letter mentally drafted and ready to go when reporting to a manager who is terrible.

Let's acknowledge what we've all experienced: someone in your career trajectory either accelerated your growth or made you question your career choices. There is no middle ground.

The Manager Multiplier Effect

When Gallup analyzed retention patterns over two years, they found something all of us could have predicted but still escapes too many corners of corporate America: employees who receive high-quality recognition are 45 percent less likely to quit within two years.

Translation: Good managers are retention machines. Bad managers are talent repellent.

To get it right, remember that recognition must be:

• Specific (not "good job" but "your analysis of the market segment revealed an opportunity we'd overlooked")

• Timely (not during the annual review but immediate)

• Authentic (not corporate speak but human language)

• Individualized (tailored to what actually motivates each unique human)

The Green Flag Goes Viral

In November, a young professional named Simi posted her resignation video call that pulled in nearly 5 million views. Why? Because her manager responded with "Congratulations — I'm thrilled for your next chapter" instead of guilt, manipulation or passive-aggression.

The internet collectively lost its mind because managerial excellence has become increasingly rare. Being a human who genuinely cares about your team's growth shouldn't break the algorithm.

This manager understood something profound: every interaction is a branding moment. In the talent marketplace, your reaction at departures is just as important as your celebration of arrivals.

The Economics of Empathy

When we measure managerial impact, we typically focus on spreadsheets, OKRs and deliverables. But the true ROI of management is hidden in what doesn't happen: the resignation letter unwritten, the emotional labor saved, the recruitment costs avoided.

Great managers don't just cultivate productivity — they create gravitational pull that keeps talent in orbit.

Ask yourself: What's the cost of replacing a single high performer? 200 percent of their salary? 300 percent? Now multiply that by the 69 percent of your workforce that's mentally refreshing their LinkedIn profile while nodding through your team meeting.

The true measure of your success isn't found in quarterly results but in the trajectory of careers you've influenced. Twenty years from now, no one will remember that PowerPoint deck you obsessed over, but they'll never forget how you made them feel when they failed, succeeded or needed support.

Management isn't about being liked. It's about creating environments where humans can do their best work while becoming their best selves.

The Path Forward

Want to transform your management approach and create a culture that talented people actually want to be part of? Join us for our upcoming webinar, "The Manager Effect: How Better Leaders Boost Retention & Results Using Employee Engagement Data."

We'll dive deep into how progressive organizations are using experience data to identify management blind spots, predict flight risks before they happen and create a managerial corps that makes all employees thrive.

The webinar runs June 24, featuring the latest insights on how to slash turnover and boost engagement by reinventing their approach to management development. Sign up at bestcompaniesgroup.com/industry-insights.

Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. It has helped more than 10,000 companies understand and improve their workplace using data-driven strategies. Email Zepeda at jzepeda@bestcompaniesgroup.com.

ON THE ROAD WITH Ruth Grigson

With empathy, expertise and a million-dollar mindset, Ruth Grigson of Ivystone continues to set the standard for being a true partner in the ever-evolving gift and home industries.

If you think sales reps are just order-takers, you haven’t met Ruth Grigson.

With more than 20 years in the gift and home industry and a résumé that includes owning a thriving retail store in Barrington, Ill., where she surpassed a million dollars in sales her final year, Grigson brings a rare perspective to her work as a territory sales representative for Ivystone in Northern Illinois. She blends a retailer’s eye with a rep’s tenacity.

“I grew up working in my parents’ family business,” said Grigson. “Observing how their business operated, not just to make money but to make an impact in the community and provide jobs for people, made a lasting impression on me. As a sales rep, I work with small businesses every day, offering guidance and consulting to owners and buyers. Seeing the products I sell and the advice I provide positively impact their business gives my work meaning and purpose.”

“Seeing the products I sell and the advice I provide positively impact their business gives my work meaning and purpose.”

That purpose-driven passion has made her one of the most trusted advisors on the road — and one of the most recognized. Grigson was named a Top 20 Sales Rep to Watch in 2024 by Gifts & Decorative Accessories and received the 2025 ARTS Award for her territory.

To her customers, Grigson is more than a rep — she’s a lifeline. She’s the one they know they can count on. “To succeed as a sales representative, self-motivation, perseverance and emotional intelligence are essential,” Grigson said. “With countless brands and a vast customer base, taking initiative is crucial. Along the way, rejection and challenges are inevitable. This is where understanding customers’ emotions and concerns becomes key. Building trust and strong relationships is imperative in overcoming obstacles and driving success.”

She’s also observed how the sales landscape has shifted. Technology has opened doors but it has also brought new challenges. Grigson was early to recognize the shift this would have in her business. “A seamless e-commerce platform has become an essential partner to stay competitive, Grigson said. “However, when I walk into a retail store that relies solely on online ordering without input from their sales rep — their local brand expert — it’s often evident. They may be missing best-sellers, stocking outdated, discounted merchandise or failing to create a cohesive

product display.”

Beyond this, Grigson notes how the speed of retail has accelerated. “Customer expectations for faster turnaround times have grown significantly,” she said. “Vendors that struggle with timely shipping and strong customer service often fall behind. Now more than ever, vendors and sales reps must operate with a heightened sense of urgency to meet these evolving demands.”

The supplier-rep dynamic has also evolved, becoming more collaborative and strategic. “Sales reps have evolved from order-takers to strategic partners, offering everything from market insights to merchandising expertise” Grigson said. “Brands expect reps to leverage data and track customer trends, sales patterns and competitor activity.”

In other words, Grigson doesn’t just represent brands — she helps build them. Today's rep role is part strategist, part storyteller, and 100 percent committed to her customers’ success. “I love seeing a store succeed,” Grigson said. “When I hear that something we merchandised together is selling out, or that a new line I recommended became a top-seller — that’s everything.”

With empathy, expertise and a million-dollar mindset, Grigson continues to set the standard for being a true partner in this ever-evolving industry. She’s not just showing up — she’s shaping the future of specialty retail one relationship, one store and one success story at a time.

Q & A

4 QUESTIONS WITH Keith Schwartz

The CEO of Nicole Brayden Gifts shares some insight into the impact of tariffs on the gift industry and gives advice on preparing for seasonal inventory.

Q: Tariffs are throwing curveballs into every aspect of the gift industry. How do you think the industry will handle the challenges?

A: The gift industry always survives. Our stores and reps are hardworking, brilliant and creative. They always overcome any challenges that are presented. In the end, I believe the industry will overcome. That being said, I strongly encourage most retailers to buy now and stock-up on inventory.

“The No. 1 issue they will face this year will not be tariffs or price increases — it will be the supply chain disruption that is happening now.”

The No. 1 issue they will face this year will not be tariffs or price increases — it will be the supply chain disruption that is happening now. Stores are not yet hearing “we are out of stock” from vendors yet, but they will in the near future. The smart stores will buy now and put inventory away to support their needs through the year. I believe most vendors will start to have issues in June and those issues will carry through October/November depending on the company.

Q: What kinds of changes are being implemented at Nicole Brayden Gifts to adapt to the tariffs?

A: Nicole Brayden Gifts has a $10 million in-stock inventory. Because of our large inventory, instead of implementing fees or surcharges, we took the opportunity to help our customers. We implemented a 20 percent off company-wide sale and gave our stores a 20 percent freight cap. We did this for the three buying weeks leading up to Mother’s Day. Our goal was to help

our stores stock-up for Mother’s Day with our brands Cait+Co and Divinity and for Father’s Day with the Mad Man brand. We are maintaining all of our prices and not making any increases until we absolutely have to make them.

Q: What advice would you give retailers who are worried about stocking seasonal for Halloween and Christmas this year?

A: Buy closeouts, buy stock inventory from your vendors' warehouses, buy made in the U.S. products. No matter which strategy you pick … my suggestion is to buy and take delivery now. There is no guarantee that anyone will have new inventory for Halloween or Christmas this year and the longer it goes on, the less that will be available. Our Cait+Co brand carries made in the U.S. bath bombs for Halloween and Christmas.

Q: Do you think the gift industry will see major shifts because of the tariffs, and if so, what kind of impact will there be long term?

A: Over the past fi ve years Nicole Brayden Gifts has moved 50 percent of our production outside of China and started to produce products in the U.S. This was the impact of the first round of tariffs. We started to move things outside of China. I think every vendor in the industry will be following our lead as a way to protect themselves from future issues in China. By changing countries, you will see that product assortments, prices and quality all change. The true long-term impact is that Chinese factories will close and their ownership will open factories outside of China or, at the very least, they will open a second factory outside of China.

Editor's note: This article was written prior to the announcment that the U.S. and China would commit to lowering reciprocal tariffs and suspending additional trade actions for 90 days.

FRAGRANCE SPRAYS accounted for 33.8% of global home fragrance revenues in 2023.

Source: Grand View Research, “Home Fragrance Market Size & Trends Report”

BY THE NUMBERS HOME FRAGRANCE

Candles are a timeless gift option, no matter the occasion. According to the National Candle Association, 76 percent of consumers consider a candle an appropriate gift for the holidays, 74 percent for a housewarming, and 66 percent for a hostess or dinner party. As they grow in popularity, wax melts and other home fragrances are also becoming a favorite choice for gifting. Whether it’s candles, diffusers, sprays or melts, scent remains the most important factor for consumers. Floral and botanical scents get top marks, according to Gifts & Decorative Accessories’ 2025 Gift Book Consumer Survey, followed by fresh scents, spices and citrus.

Dollars By Region 2024 vs. 2025

How non-top 100 retailer regional receivables in the U.S. compa re year over year: April

GAIN AR Statistics show April 2025 overall receivables of non-top 100 retailers are up 5.9 percent compared to receivables of non-top 100 retailers April 2024. This positive signal is further supported with April 2025 current receivables of non-top 100 retailers being up 2.9 percent from last year. Additionally, the April 2025 receivables of top 100 retailers are up 4.1 percent year-over-year and the April 2025 current receivables of top 100 retailers are up 1.5 percent. The average days delinquent April 2025 are up, but only about a day from last April. This chart is created from data provided by the Gift Associates Interchange Network (GAIN).

$4,50,00,000

$4,00,00,000

$3,50,00,000

$3,00,00,000

$2,50,00,000

$2,00,00,000

$1,50,00,000

$1,00,00,000

$50,00,000

$0

April 2024

April 2025

Source: GAIN

GET TECHNICAL

April showers bring May flowers … and retailers sure know how to put them to use! Besides adding cheer to a space, flowers — real or faux — are an easy way to highlight a display and direct customers’ eyes.

SEE MORE PAGE 92

“ “The most important thing to remember when using flowers in your store is to make sure they are ‘low and simple.’”

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We’re constantly refreshing our digital content to keep retailers up to date on the latest industry news, retail tips and awesome products.

AWARDS SEASON

The Gifts & Decorative Accessories team is excited to honor our Retailer Excellence Awards finalists in Dallas this month, and we are even more excited to introduce you to them all in this issue! If you want to learn about the finalists in every category, and get updates on who the final winners are, head to our website. giftsanddec.com

DESTINATION DALLAS

Are you ready for the start of summer market season? Our editorial team sure is! Keep an eye on our Instagram story during Dallas Total Home & Gift Market to see our live coverage of events, our favorite finds from the market and more.

@gifts_and_dec

“Consumers are looking for value, but the cost of doing business is increasing for retailers. They cannot assume that shopper loyalty will remain intact if they choose to pass the added costs onto the consumer by raising prices, but they also cannot afford to offer discounts. Instead, retailers will need to leverage other incentives ... that allow retailers to attract value-seeking shoppers without adjusting prices at all.”

@gifts_and_dec

LIVE AT SUMMER MARKETS

Want to keep up with our editors’ live market coverage but don’t use Instagram? No worries — we share live market updates on our Facebook Stories, too!

@giftsanddecmag

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See a few of the top social posts in our network.

April showers bring May flowers … and retailers sure know how to put them to use! Besides adding cheer to a space, flowers — real or faux — are an easy way to highlight a display and direct customers’ eyes. In a presentation during a previous Atlanta Market event, experts like Jared Hughes of Jared Hughes Design participated in a panel to discuss the power of using floral arrangements in your in-store displays.

According to Hughes, the most important thing to remember when using flowers in your store is to make sure they are “low and simple.” Get inspired to add some blooms to your own displays with a little help from these fellow retailers.

TRENDING GIFTS

CANDLES | BATH & BODY | FASHION | HOLIDAY | HOME | GOURMET | GIFTABLES | STATIONERY | KIDS

Vintage is having a moment. Everywhere you look, you can fi nd décor pieces that look like they could have come straight from your great-grandparents' house. And while some pieces may have actually been around back then, not all of them are as they seem.

There’s been an uptick in new products designed to give that old-timey feel through finishes, coloring, unique details and more. According to Zillow’s 2025 Trend Report, searches mentioning “nostalgia” appeared 14 percent more often in 2024 than 2023, and use of the word “vintage” in home listings was up 9 percent.

This surge in vintage popularity can be partially attributed to popular television shows like “Downton Abbey” and “Bridgerton.” These historical dramas have brought the ornate details of their time periods

to the small screen for viewers to fall in the love with all over again. CTW Home Collection has released several products that fi t the demand for vintage in 2025. The home wholesaler has many collections tailored to the throwback look, like its French Countryside collection and Primitive collection. Vintage is also one of the categories they emphasize with their everyday items, such as the pictured Duck Footed Antique Bell Clock.

Made from iron with a large glass face, this clock is done in a classic alarm clock shape with bells and an antiqued fi nish, making it a perfect example of new meeting old.

Duck Footed Antique Bell Clock. CTW Home Collection. ctwhomecollection.com

Stands

11.5-inches tall

NEW NOSTALGIA

Elegant antique finish
Made of iron with a glass face

Island Manor Collection. Park Hill Collection. parkhillcollection.com

HOME DÉCOR THAT Feels Good

From the rise of spa-inspired retreats and hybrid indoor-outdoor living areas to a renewed focus on sustainability and decorating to promote joy, consumers’ home investments today reflect the deeper emotional shifts and lifestyle changes they are undergoing. People are staying home more often, prioritizing mental and physical wellness, and seeking spaces that support relaxation, connection and self-expression. In short, the home is becoming more than just a place to live — it's becoming a personal sanctuary.

After years of making big purchases and investing in costly renovations, homeowners are shifting their spending priorities. While large-scale remodels took a step back, spending on home décor remained steady — and in some categories, even grew. According to the latest studies, homeowners are still investing in their spaces, but they are doing so with a more intentional focus on comfort, functionality and well-being.

So, what exactly are consumers putting their money toward at home? The data reveals a growing interest in smaller upgrades, décor that supports healthier living and seamless indooroutdoor environments. As economic pressures persist and the desire to stay home continues to rise, people are rethinking what it means to feel truly at home and are prioritizing spaces that bring joy, promote wellness and reflect their personal values.

Tracking Spending

According to the latest U.S. Houzz & Home Study, homeowners invested less in remodeling projects in 2024 while home décor spending remained steady.

Among the 22,000 respondents, median spending on renovations fell to $20,000 among the 54 percent who took on a remodeling project in 2024. This was down about 17 percent from 2023’s $24,000 median amount.

The study also found that investment in smaller spaces saw growth, while major renovations such as large kitchens and

large bathrooms held steady at a median cost of $55,000 and $25,000, respectively.

Home décor purchases remained stable in 2024, too. Large furniture purchases jumped by 4 percentage points to 41 percent, moving it up to third on the list of purchases from fifth the previous year. Topping the list of décor buys was rugs at 49 percent, followed by pillows and throws at 45 percent. Rounding out the top five was artwork at 41 percent and small furniture at 39 percent.

Millennials, who took on home decorating projects most frequently in 2024, were more likely to buy large interior furniture, with the share increasing to 48 percent from 44 percent previously. More than three-fourths of millennials redecorated last year, with Gen Xers second at 70 percent.

Notably, more than half of homeowners enhanced their outdoor space in 2024, completing two projects on average. Among the outdoor décor items purchased during remodels were lighting at 27 percent, large furniture at 23 percent, small furniture at 19 percent, pillows and throws at 16 percent, and rugs at 15 percent.

And those numbers track with the once again growing consumer affinity for integrating their indoor and outdoor spaces together.

In its 2025 Trends Outlook Report, the American Society of Interior Designers (ASID) highlighted the returning interest

in outdoor spaces as part of a larger trend towards “creating environments that inspire joy, foster well-being, and harmonize sustainability.”

“The focus on well-being continues to inspire seamless connections between indoor and outdoor spaces,” said ASID. “Outdoor kitchens, dining areas, living areas and biophilic design features are fostering deeper connections with nature while promoting social engagement. Innovations in materials, such as textiles that combine outdoor durability with indoor aesthetics, are enhancing the functionality and appeal of these hybrid spaces.”

Designing Comfort

The disappearing boundary between indoor and outdoor works well with the growing trend of home wellness-focused design, which sees consumers’ emphasis on health and wellness more frequently impacting design decisions.

For some consumers, this focus on well-being will result in new kinds of spaces being built into their homes — think spa-like bathrooms, at-home yoga studios and meditation rooms — but for others, it will mean incorporating décor items into their daily life that reflect those healthy spaces. Products that bring the “spa vibe,” including indoor plants, décor items in calming colors, soft lighting and more, will be more popular, as will products that subtly promote spirituality.

Home décor that appeals to multiple senses — think of products that add rich textures, scents, sounds and lighting to a space — will continue to be important both for shoppers looking to create a healthy space and those looking to just double down on comfort in their home. As the outside world grows more turbulent and more expensive, consumers will continue to seek respite in their homes, and they will be looking to add products that make it easier and more comfortable to do so.

Joe Derochowski, a Circana home industry advisor, shared a

similar message during a keynote session at the Inspired Home Show 2025, telling attendees that the housewares industry is poised for steady growth both in units and dollars through 2030 because “there’s no place like home.”

Derochowski dubbed the consumer trend of staying home “turtling,” noting that today’s inflationary environment is causing people to stay home more.

“It’s four times more expensive to go out and eat,” said David Portalatin, Circana senior vice president andindustry advisor for food and foodservice. He said people desire easy solutions like heat and eat, or opening a bag or box to get to a quick meal — a snackification of sorts throughout the day. Similarly, people are seeking home products that offer the same ease of use.

People are also turtling by entertaining at home more, finding escape in fiction books and turning to nostalgic video games, according to the Circana experts. Soft blankets, pillows, comfortable seating and multipurpose items — think tableware that can be used for everyday meals and for hosting — will all be part of that rise.

Feeling Green

Customers have said that sustainability matters to them for years, and in 2025, it is becoming even more important for customers looking to curate clean, healthy and comfortable homes. According to respondents who participated in the 2025 Gift Book Consumer Survey, 52 percent said that a product being sustainable/eco-friendly was somewhat or very important to them, and 64 percent of those respondents said they would be willing to pay more for those products.

But what green products and movements are they interested in aligning their spending with? After years of discussion and education on the topic, consumers have wised up to many of the greenwashing practices that permeate the industry today, so they will be doing their due diligence and seeking out more

Teak Kitchen Tools Collection. Be Home. wholesale.behome.com
Niko Glassware Collection. Be Home. wholesale.behome.com

authentic products and stories before spending on supposedly sustainable and eco-friendly brands and products.

Green home décor is defined by its materials. Sustainable, natural materials like bamboo, cork, coconut, straw, cob, and natural fabrics like hemp, wool, cotton and jute will be more popular because of their renewability and natural origins. Real woods and stones will be less popular in this category because they are perceived as less renewable and/or recyclable. Repurposed objects — such as cardboard and paper, bottles, license plates, fabric scraps, discarded books, and deadstock wallpaper and fabric — will also make a big impact in the space.

Carrying products made with recycled metals, plastics and other material that has to be processed for reuse will also continue to be popular, but keep in mind that many consumers are opting to go plastic-free whenever they can. This is especially true for products related to food preparation and serving due to concerns about pollution and health concerns about exposure to and consumption of microplastics. According to a 2024 World Wildlife Foundation survey, the vast majority of Americans (85 percent) think that plastic waste pollution is a serious and concerning problem that needs to be addressed immediately.

Before carrying any eco-friendly products and brands, retailers should invest time into researching them just like their customers. Terms like green, eco-friendly, all-natural, earthfriendly, plant derived, organic — but not organic certified — and non-toxic can be used by manufacturers without meeting any legally required testing or standards.

Retailers should look for third party certifications — examples include Fair Trade certified, Environmental Working Group Verified, B-Corp, Made Safe and Cradle to Cradle certifications — to be sure they are picking vetted products that meet industry standards for those labels. Transparency also goes a long way when vetting new products and brands, so seek out brands that are willing to share their sustainability goals, production processes, and waste and recycling statistics.

Seeking Joy

For consumers, caring for their well-being goes beyond just their physical health needs — people are looking to promote their

mental health, too. According to Derochowski, there is a greater desire for more joy in all aspects of a consumer’s life — from decorating to entertaining to eating to beauty to organizing. People may treat themselves with purchases when they are feeling good, but also when they are not, to feel better.

Enter dopamine décor, a home styling offshoot of the TikTok-famous "dopamine dressing" trend which encouraged participants to wear clothes that make them feel good regardless of trends or "fashionability." This trend encourages people to decorate their homes with personal pleasure in mind over set aesthetics or styles. Dopamine décor is all about promoting your brain's reward system and tapping into — both literally and figuratively — your body’s store of dopamine, or the neurotransmitter that acts on areas of the brain to give you feelings of pleasure, satisfaction and motivation.

And while your customers may not identify with dopamine décor in its traditional definitions — think color drenching walls with bright colors, pattern mixing textiles and loading a room up with accessories — they are aligning themselves with other feel-good trends, like the rise of mixing styles, cultures and time periods. Consumers, according to designers and trend experts,

Hanle Solar LED Lanterns. Napa Home & Garden. napahomeandgarden.com
Olivella Collection. Napa Home & Garden. napahomeandgarden.com
Viva Garden Collection. Vietri. vietri.com

are less attached to set styles and more willing to mix new and old pieces in pursuit of quality, uniqueness and nostalgia.

“Timeless craftsmanship and nostalgia are making a comeback, with designers incorporating historical elements, vintage furnishings and handcrafted details into modern spaces,” said ASID in its 2025 Trends Outlook Report. “The blending of styles reflects a growing consumer demand for sustainable, long-lasting designs that tell unique stories.”

In today’s fast-paced world, the home has become more than a place to live — it is a place to feel good. As consumers’ budgets tighten and their spending becomes more intentional, their focus is clear. They want to create spaces that spark joy, support well-being and reflect who they truly are. Whether it is through sustainable materials, cozy spaces, vibrant colors or thoughtful outdoor integration, people are turning to home décor as a source of comfort and happiness. The rise of feel-good trends like dopamine décor, mixed-era styling and wellness-inspired design shows that joy is no longer a luxury at home — it is a necessity.

Assorted Throw Pillows. Liam & Lana. liamandlana.com

FRESH FRAGRANCES

In today’s scent-obsessed self-care scene, consumers are all about finding their scent — that fragrance that feels personal, polished and perfectly them. With unexpected note pairings, inspired scent stories and plenty of olfactory innovation on the market, bath and body products are delivering more personality than ever — and consumers are paying attention. According to the 2025 Gift Book Consumer Survey, fragrance ranks as the most important factor in 79 percent of bath and body purchases. But which fragrances are standing out to shoppers in 2025? Those offering wellness benefits, modern takes on classic scents, refreshed gourmand notes and more.

Savory Scents

Scent makers are stepping outside the gourmand box, incorporating more savory, vegetal notes to create more complex fragrance combinations

Woody Basil Eau de Parfum. Dossier. dossier.co

Rosemary Bath Soak. Ojai Essentials. ojaiessentials.com

Olive Oil Paper Soap. 123 Farm. 123farm.com

Cucumber & Honey Whipped Body Butter. The Cottage Greenhouse. margotelena.com

Basil Lip Balm. Plant Makeup. plantmakeup.com

Wild Tomato Vine Garden Soap. Kobo. kobocandles.com

Black Pepper & Cedarwood Shower Steamers. Bold Space Candle Co. boldspacecandleco.com

Any man who ventures into the great outdoors is at war with the elements, and that fight cannot be won with weak face creams and dainty little lip balms. That ’s why Duke Cannon’s Daily Defense Lotion and Cannon Balm 140° supply energizing hydration and broad-spectrum SPF protection— to hold the line against damaging UV rays and anything else Mother Nature might cast your way.

Not So Vanilla

Functional Fragrances

Products that offer aromatherapy benefits, promoting sleep, relaxation and positive energy are becoming more important to consumers.

Sleep Stone Lotion Bar. Kate McLeod. katemcleod.com

Soak in Rest Bubble Bath. Ethics Supply Co. ethicssupplyco.com

Day Awakening Shower Steamers. Glow Mood. glowmoodbeauty.com

High Noon Body Oil. Circular Living. circularlivingco.com

Vanilla fragrances are getting some seriously sophisticated upgrades thanks to thoughtful new note pairings.

A Whiff of Wafflecone Fragrance. Imaginary Authors. imaginaryauthors.com

Honeysuckle Vanilla Hands and Feet Salve. Messner Bee Farm. messnerbeefarm.com

Vanilla on Vinyl Natural Deodorant. Jukebox. myjukebox.com

Eating Cake On the Floor with Your Lover Perfume. Wild Yonder Studio. wildyonderstudio.com

Here’s The Tea

Scents inspired by a warm cuppa are making their way into nearly every bath and body product.

Green Tea Vegan Body Crème. Voesh New York. voesh.com

Matcha Mylk Bath. Mylk Bath. linktr.ee/mylkbath

Lavender Earl Grey Solidsilk Lip Butter. No Tox Life. notoxlife.com

Afternoon Tea Essential Oil Perfume Spray. Haley Gaeta Studio. haleygaetastudio.com

White Tea Shower Steamers. Latika Beauty. latikasoap.com

Matcha Latte Bar Soap. Soap Distillery. soapdistillery.com

Lychee Tea Roll-On Perfume. Yuzu Leaf. yuzuleaf.co

STOCKING FOR SPOOKY SEASON

Halloween has become one of the fastest-growing holidays in the home décor category in recent years. Younger generations — primarily millennials and Gen Z — have significantly contributed to that rise in popularity. In fact, according to Gifts & Decorative Accessories’ 2025 Gift Book Consumer Survey, 58 percent of millennials and 54 percent of Gen Z plan to buy home décor for the Halloween season this year. But they’re looking for more than just traditional orange-and-black-themed pumpkins and ghosts.

While the traditional colors of Halloween — think orange and black with a dab of green — still hold strong, newer motifs using nontraditional palettes of pale pinks and purples are gaining traction. Flip through the next few pages to get your inspiration flowing for this spooky season as you consider stocking a variety of styles to please every customer shopping your store.

“Spooky” Pillow. Mary Square. marysquare.com

Halloween Hors d'Oeuvre Picks. Basic Spirit. basicspirit.com

Witch’s Hat Jeweled Stemless Wine Glass. The Queens’ Jewels. thequeensjewels.net

Halloween Glow Mugs. Mud Pie. wholesale.mudpie.com

Haunted Salem Incense House. Gift Republic. giftrepublic.com

Pumpkin Picking Candle. Homesick. homesick.com

Skully Table Linens. C&F Home. cnfei.com

Pumpkin Pie Cheeseball Mix. Wind & Willow. windandwillow.com

Throwback Pillowcase Trick-Or-Treat Bag. Witching Hour. 247dm.com

Pumpkin Spice Bark and Milk Chocolate Covered Pretzels. Nancy Adams. nassaucandy.com

Disposable Coaster Packs. Papersalt. papersalt.com

Pumpkin platter. Boston International. bostoninternational.com

Trick or Treat Gift Bag. Jillson & Roberts. jillsonroberts.com

Witch’s Cauldron Pop-Up Card. Up With Paper. wholesale.upwithpaper.com

All Treats, No Tricks Fringe Tea Towel. Wildwood Landing. wildwoodlanding.com

Old World Craftsmanship. New Heirlooms.

At Salisbury, Inc., we believe the best gifts tell a story. Our newest collections are rich in artistry and rooted in tradition

• Talbot Manor Pewter – Elegant, handcrafted pewter from Thailand, reimagined for today’s tabletop and vanity.

• Copper – Bold, hand-hammered designs inspired by American Arts & Crafts masters like Stickley and Joseph Heinrichs.

• Czech Glass – Glowing, iridescent works of art, hand-blown in the Czech Republic and reminiscent of Tiffany Studios and Quezal.

Sweeping Witch Brooms. Mud Pie. wholesale.mudpie.com

Flying Witch Candle Holder. Primitives by Kathy. primitivesbykathy.com

The Raven Collection. Steel Mill & Co. steelmillgifts.com

Pumpkin Season Teddy Pouch. The Darling Effect. thedarlingeffect.com

At Midnight 750-Piece Jigsaw Puzzle. New York Puzzle Co. wholesale.newyorkpuzzlecompany.com

Rosemary Sage Candle. Roam Homegrown. roamhomegrownwholesale.com

Halloween hook pillows. Peking Handicraft. pkhc.com

Ghost Crewneck Sweatshirt. Jane Marie. janemarie.com

PREPARING FOR SUMMER MARKETS

Markets can be stressful — from planning and preparation to travel and attending the market itself. There’s a lot to cover in a short time, and it can certainly feel overwhelming. Lucky for you, our editors have been prepping, too. To help ease your stress, we’ve compiled a few market must-sees, covering everything from stationery and seasonal items to fashion and home fragrance. From Dallas to Atlanta to Las Vegas, here are a few products to check out when you are boots on the ground hunting for your next bestseller this summer.

Dallas Total Home & Gift Market

From cute accessories to seasonal sensations, Dallas will have plenty new to see this summer.

Strawberry Bag Charm. Lucky Feather. luckyfeatherwholesale.com

Shady Business Task & Booklight. Modern Monkey. 247dm.com

Water Hyacinth Ginger Jars. Napa Home & Garden. napahomeandgarden.com

Betty Crocker Cookbook Glass Ornament. Old World Christmas. oldworldchristmas.com

Red Valentine’s Sparkle Tote. Mud Pie. wholesale.mudpie.com

Spiced Chai & Honey collection. The Naked Bee. nakedbee.com

Atlanta Market

Find something special for every customer and interest during Atlanta Market in July.

Book Club Candle. Homesick. homesick.com

Toy Tea Set. Green Toys. greentoys.com

Metal Frog Table Clock. VIP Home & Garden. transpacbrands.com

Splash Bowl. Jamie Young Co. jamieyoung.com

Feathered Friends Birds Playing Card & Score Pad Set. 1canoe2. 1canoe2.com

Book Club Everyday Tote. Danica Jubilee. danicabrands.com

Las Vegas Market

Whether you're on the hunt for fun accessories or fresh home décor, the exhibitors at World Market Center Las Vegas will have you covered.

So Charming Bracelet. Maya J Jewelry. mayajnyc.com

Birdie Glasses in Pink Chai. Peepers. wholesale.peepers.com

Plush Bag Charms. Mon Ami. monami-designs.com

Pillow and rug from the Daisy Collection. Peking Handicraft. pkhc.com

Embellished Seashell Flip Flops. Tidewater Sandals. tidewatersandals.com

“Thank You” Greeting Card. The Noble Paperie. thenoblepaperie.com

Gifts & Decorative Accessories proudly supports

AMERICAN MADE

As global trade tensions continue to reshape sourcing strategies, products made in the U.S. are becoming an increasingly practical and profitable option for many retailers, including those that did not prioritize made in America sourcing beforehand. With that in mind, our editors did a little “domestic sourcing” for themselves this month, testing out three standout U.S. made products.

ADELAIDE ELLIOTT

Frootie Loopers Laundry Powder bewilderment.com

During a recent trip to Ohio, I had the chance to visit Bewilderment Boutique, the retail storefront of Brandon Love’s Bewilderment brand of scented body and home products.

During my visit, I purchased a few different things to test, but was most impressed by the brand’s line of Laundry Powders. Available in a variety of its signature scents, the powders are made from a low-sudsing natural soap and other skin- and body-safe ingredients. The powders can be used in any kind of washing machine — from retro to high efficiency — and detailed instructions on the back of each tub detail how to make sure clothes come out fresh. I tried out the Frootie Loopers scented Laundry Powder and was shocked by how clean my clothes got with just two teaspoons of the powder.

AMANDA ERD

Round Cutie Container with Popsicle Mini norafleming.com

While I was out looking for a gift for my son’s teacher, I came across this Nora Fleming Pinstripes Round Cutie Container that can be dressed up with the brand’s Minis. Nora Fleming’s Minis are great because you can change them out for any season, hobby or other interest. This particular container is quite versatile — it can hold pens and pencils on a desk, faux flowers on a shelf, silverware in a kitchen and more. My local gift shop didn’t have any minis that screamed “teacher,” so I opted for a popsicle that instead screams “summer!” Nora Fleming is headquartered in Hinsdale, Ill., just outside of Chicago. Wooden pieces are made in Vermont in partnership with JK Adams and the minis are made in the U.S. Full disclosure, some of brand’s pottery pieces are manufactured outside of the U.S.

GDA FAST FIND

Classic Black Lady Kit-Cat Klock kit-cat.com

A true American classic, the Kit-Cat Klock has been around for more than 90 years and has been made in America since its inception. Invented in 1932, a modified design of the clock from the 1950s is still what is being produced by the brand’s California-based parent company today. Associate Editor Adelaide Elliott came across a store full of the iconic clocks while visiting a historic area. The clock — she purchased the Classic Black Lady Kit-Cat Klock — felt like the perfect way to top off a day full of nostalgia in the small town, and she was excited to learn more about the clocks from the store’s owner. The clocks come with a lifetime warranty and are the perfect addition to any store that is looking to tap into consumers’ renewed interest in American made goods and vintage nostalgia.

WIND & WILLOW INC

Jalapeno Peach Cheeseball & Appetizer Mix

Everyone has their favorite Wind & Willow flavor, but Jalapeño Peach just has a way of winning hearts (and taste buds!) A consistent top seller.

888-427-3235

windandwillow.com # 401

BEEKMAN 1802

New! Glacial Mint & Eucalyptus Body Scrub

A blend of goat milk, oat milk and jojoba beads gently exfoliates and evens out skin tone for smoother, more vibrant skin. wholesale@beekman1802.com Beekman1802.com # 402

ABDALLAH CANDIES

Incredibly Creamy Peanut Butter Cups

New 1.2 oz. milk and dark peanut butter cups. Individually packaged, 24 ct. box. 952-890-4770

Abdallahcandies.com

# 405

OMNICOR (WIIKI STIX)

Adventures Across America Activity Book

From sea to shining sea…beautiful scenes to complete with Wikki Stix! 72 are included. 800-869-4554 www.wikkistix.com # 406

COUNTRY HOME CREATIONS INC

Coastal Kitchen by Country Home Creations - Seafood Dip

Elevate your seafood game with our Seafood Dip Mix. This versatile blend of flavors is the secret weapon you need to create a gourmetworthy dip.

800-457-3477

chcdips.com

# 409

TINTE COSMETICS

Lip Licking Lip Balm, Kissing Stick and Rollerball Lip Potion

Our assorted trio kits come with these three products inside: Lip Licking Lip Balm, Kissing Stick flavored lip balms and Rollerball Roll-on Lip Gloss. Organic and natural and made in the USA.

305-793-0399 www.tintecosmetics.com

# 410

BIELY

& SHOAF

Shannon Martin Design

Every Picture Tells A Story!

Send a smile with Shannon's award-winning, best-selling cards featuring vintage family photos. Proudly made in the USA. Atlanta: Road Runners / Americasmart, Bldg. 2, #1525. Dallas / Road Runners Trade Mart #1743. 877-957-0940 www.shannonmartindesign.com # 413

MUSIC OF THE SPHERES

Pentatonic Alto Chime

American-made with U.S.-sourced materials, this precision-tuned chime delivers rich, resonant tones and lasting quality. 888-324-4637

www.motschimes.com

# 414

Crafted for Retailers Who Value Quality:

• 100% Made in the USA

• Tuned to standard orchestral pitch

• Available in 5 sizes and 11 international musical tunings and 3 one of a kind tunings

• Tempered aluminum alloy tubing (100% recyclable)

• UV-stabilized synthetic braid

• Stainless steel components (100% recyclable)

SPRINGBOK

Sunset Sailing 500 Piece Puzzle

Set sail into the beauty of Springbok's Sunset Sailing 500-piece jigsaw puzzle. Adorned with a breathtaking sunset seascape, this puzzle offers a captivating challenge for puzzle enthusiasts of all levels. Immerse yourself in the tranquil ambiance of a sailing adventure as you piece together this stunning depiction of nature's majesty. 800-497-8697

alliedproductscorp.com # 418

OPEN ROAD

Peanuts Collections

‘Good Grief’ this collection is fun! Best-selling playful items for wall, tabletop, decals, and more! Charlie Brown and Snoopy are featured on products for everyday use as well as seasonal collections.

316-337-7550

openroadbrands.com # 419

Soothing Beauty

Enjoy the quiet charm of Corinthian Bells® Rose, our newest addition to our most popular chimes. Reminiscent of soft sunsets and blooming flowers, the new Rose Corinthian Bells® will add an aura of tranquility, elegance and sanctuary to your home.

Atlanta Market July 15-21, 2025 Building 2, 9th Floor, Suite 9410

SINCERE SURROUNDINGS

TFR1297 – Christmas Yak

Bring a farmhouse Christmas ambience to your space with our 18” x 24” wall art. Lightweight and easily hung by the sleek, black stained frame.

712-472-2290

www.sinceresurroundings.com

# 423

M&W DESIGN

PeelGood Stickers

Say NO to Vinyl. Say YES to PeelGood™—PVC-free stickers that stick strong and tread lightly on the planet. 215-442-1506 www.mandwdesign.com # 424

THE GRECIAN SOAP COMPANY

Goat's Milk & Olive Oil Bath & Body Products

Crafted in the USA, our natural, cruelty-free soaps combine goat’s milk and olive oil—an exclusive blend for nourishing, gentle skincare. 951-339-8661

www.GrecianSoap.com # 426

LEANIN' TREE

The New Old West! Grit meets glitter with the latest Western-themed card designs from Ranch Rebel Co. and Leanin’ Tree. Our new collection, full of sass and originality, is trimmed with foil accents and glitter, and celebrates the rising trend of the Western genre. Available from Leanin’ Tree. 800-525-0846 www.TradeLeaninTree.com # 427

THE NAKED BEE

Broad Spectrum SPF 30 Moisturizing Sunscreen & Everyday Facial Moisturizer

These summer must-haves combine Broad Spectrum SPF 30 care and our irresistible, signature Orange Blossom Honey scent. Stock shelves now for the sunny days ahead! 888-760-7190 www.nakedbee.bz

# 429

SAWDUST CITY

Handmade in Wisconsin Small to large, seasonal or year-round, we have the signs customers want! Huge selection. Solid knotty pine. FAST SHIPPING! 800-528-6008 www.sawduscitywholesale.com

# 430

BYERS CHOICE

Caroler(R) Holiday Decor

For 47 Years, Byers' Choice has been dedicated to producing fine handcrafted gifts with the iconic Caroler® figurines & holiday decor. 215-822-6700

www.byerschoice.com # 432

FARMHOUSE FRESH

Honey Heel Glaze

Called an “Instant Pedicure in a Jar” this nourishing golden organic date honey serum revitalizes tired feet! From the Oprah’s O-List to your feet – brush it on for pure bliss. 888-773-9626

FHFPartners.com Sales@FarmHouseFreshGoods.com # 433

STICKERS NORTHWEST

24 Pocket Countertop Stadium Display

Personalize your gear with stickers. Choose from 1000s of stock or customizable designs. Made in the USA. Find us in the Southern Link showroom in Atlanta, Roadrunners in Dallas and Vegas.

253-344-1236

www.stickersnorthwest.com

# 435

DEEP BREATH DESIGNS

OUR BEST SELLING PRODUCT!

Massage with hands,roll on neck or roll under feet,use on shoulders, elbows or knees. Use hot or cold.

520 616 0235

www.deepbreathdesigns.com

# 436

Creating Quality Confections For 116 Years

Using only the very finest ingredients, our fifth generation, family-owned Minnesota candy company is so dedicated to crafting candies and creating delicious caramels and chocolates that our original owners, Albert & Helen Abdallah, would be extremely proud. LET

~ wrapped caramels, boxed chocolates, single served, impulse items

~200+ hand-crafted, small batch, new and traditional confections

Every occasion is celebrated with candies, Fall, Holiday, Valentines, Easter, Patriotic

AMERICAN MADE

It’s not often that a wedding is the catalyst for the start of a business, but that’s the story behind the Rustic Marlin. When Melanie and Brian O’Neil were planning their wedding in 2012, they were on the hunt for something special to add to the décor of their big day. But nothing felt quite right.

So, the duo embraced their DIY spirit and made custom signs to display at their venue. The results were a hit — so much so that wedding guests were asking the couple if they could make more. The next thing they knew, their garage had become a workshop and the newlyweds were testing out new products at their local farmers markets.

“The response was incredible,” Melanie said. “Retailers started reaching out, wanting to carry our products in their stores. That’s when it hit us — what started as a fun little project could turn into something bigger.”

And so, the Rustic Marlin was officially born. The O’Neil’s two-person garage operation continued to chug along with the help of friends until the orders started coming in so quickly that things were taking over the house. Eventually, the couple moved things from their garage to a 50,000-square-foot facility in Hanover, Mass.

Now, Rustic Marlin offers an expansive product line that features a number of custom options for personalization.

“In 2019, we began expanding into textiles, driven by feedback from retailers who were seeking a more comprehensive home décor collection,” Melanie said. “They wanted thoughtfully designed pieces that went

beyond signs, including items such as trays, pillows and other home accents that could create a cohesive look in their stores.”

Though it shifts slightly depending on the season, the company’s wooden blocks, twine signs and keychains are consistent best-sellers.

“These pieces are strong volume drivers thanks to their ability to be personalized with low minimums, making them an ideal choice for stores looking to offer unique, locally tailored products to their customers,” she said.

Aside from personalization, one of the other fundamentals of the Rustic Marlin is its materials. From the start, the O’Neils have focused on supporting U.S.-based businesses while using high-quality materials. According to their website, all of their wooden products are made from rustic pine and the textiles are made with premium cotton-based materials.

Sized 6-inch by 6-inch with a 2-inch depth

“Brian leads the charge in curating the best materials, placing a strong emphasis on working with domestic suppliers whenever possible,” Melanie said. “Over the years, [he] has cultivated strong, strategic partnerships with these suppliers which have been instrumental to our growth. These collaborations not only ensure consistency and reliability in our production process, but they also allow us to innovate and expand our offerings while staying true to our values of supporting local and delivering handcrafted excellence.”

Decorative Wooden Blocks. Rustic Marlin. rusticmarlin.com

Designed to show off natural wood variations, knots and grain patterns

A TOUCH OF RUSTIC

COMING SOON

AUGUST

SPECIAL ADVERTISING SECTION

• Best of Show – Product Highlights from the Summer Selling Season

OCTOBER

THE GIFT BOOK

GDA’s exclusive look at what’s trending and why across gift and home categories.

SEPTEMBER

SPECIAL

• Made in America

SECTION

NOVEMBER

Market

PRODUCT PROFILES

KERUSSO
SANTA BARBARA DESIGN STUDIO
CROSSROADS ORIGINAL DESIGNS/COOPER’S MILL
MARY MEYER
SERENE HOUSE USA INC.
ROMAN
STONY CREEK AT HOME, INC.
AUDREY’S HOME & GIFT
PRIMITIVES BY KATHY

PRODUCT PROFILES

PRIMITIVES BY KATHY NEW! COTTAGE CHARM HOME DÉCOR

Our familiar rustic farmhouse style with a cozy vintage touch featuring ornate accents and quaint textile patterns.

| 866-295-2849

@ primitivesbykathy.com

# circle #301

QUESTIONABLES

BEST SELLING KITCHEN TOWELS

Shop fun, edgy and sarcastic humor with trend-forward styles inspired by how we all really feel about everyday life.

@ www.questionables.shop

# circle #300

AUDREY’S HOME & GIFT

REAL TOUCH LILY PINK FLORAL

The Real Touch Lily Pink Floral offers a lifelike, soft texture and vibrant color, bringing natural beauty to any space.

| 717-865-6524

@ www.audreys.com

# circle #303

BEATRIZ BALL

ENCANTO CAROLA PEDESTAL CAKE PLATE (CREAM AND WHITE)

Next level design. Notable for its flirty curves, elegant rise, and brilliant two-tone finish rimmed in gold, the ENCANTO Carola Pedestal Cake Plate (Cream and White) is a fabulous design that is as practical as it is decorative.

| 888-265-1069

@ beatrizballwholesale.markettime.com

# circle #302

TAG

NOODLE BOWLS

Our customer-favorite noodle bowls, each showcasing unique handcrafted artistry and finishes, just got even better—explore our exciting new Spring Summer 2026 additions!

| 800-621-8350

@ www.tagltd.com

# circle #304

PRODUCT PROFILES

TAG

STRAWBERRY CERAMICS

Our new Spring Summer 2026 Fresh Picked Collection has arrived, and we’re berry excited to introduce our Sculpted Strawberry Ceramics – each piece a celebration of summer’s sweetest fruit.

| 800-621-8350

@ www.tagltd.com

# circle #306

WILD HARE DESIGNS

LINENS WITH AN ATTITUDE

Call to place your everyday and holiday orders. We have great show specials! Atlanta: Bldg. 2, Floor 3, Booth 313 on center aisle.

| 704-553-7382

@ www.wildharedesigns.net

# circle #308

NORA FLEMING

ONE GIFT. EVERY OCCASION.

Turn up the heat! Our nora fleming “heat wave” mini adds a bold kick to taco nights, fiesta spreads, and flavor-filled celebrations.

| 630-231-2500

@ www.norafleming.com

# circle #305

NORA FLEMING

ONE GIFT. EVERY OCCASION.

Bring on the backyard vibes! Our nora fleming “for the bun of it” mini is the perfect topper for summer cookouts, parties, and picnics in the park.

| 630-231-2500

@ www.norafleming.com

# circle #309

NORA FLEMING

ONE GIFT. EVERY OCCASION.

Let the games begin! This playful “baggin’ rights” mini brings backyard fun to the table—ideal for tailgates, BBQs, and friendly rivalries.

| 630-231-2500

@ www.norafleming.com

# circle #307

PRODUCT PROFILES

RELAXOUND INC.

RELAXATION OUT OF THE BOX

Relaxound sound boxes play soothing, authentic nature sounds as you walk by—enhancing your space with refined design and effortless tranquility.

@ relaxound.com

# circle #311

DM MERCHANDISING

HALLOWEEN

COCKTAIL NAPKINS

For the ghostess with the mostest! Spooky party napkins with cute, drink-related designs. 20 per pack. Ships in a free display!

| 800-548-6784

@ www.247dm.com

# circle #313

DM MERCHANDISING

MODERN MONKEY DOJO DUSTER MICROFIBER CLEANING MITT

Hilarious, gift-ready branding! No-scratch, microfiber cleaning mitts for electronics, auto and home care. Machine washable. Ships in a free display!

| 800-548-6784

@ www.247dm.com

# circle #310

AUDREY’S HOME & GIFT

VINTAGE SANTA TEA TOWELS

Vintage-inspired Santa tea towels bring festive charm, nostalgic style, and everyday function to your holiday kitchen decor or seasonal gift giving.

| 717-865-6524

@ www.audreys.com

# circle #314

DM MERCHANDISING

SEED & SPROUT POTTED PLANT

MOISTURE METER

The best plant gift! Easy-toread meter that tells you when (and when not) to water. Gift-ready packaging with a complimentary display!

| 800-548-6784

@ www.247dm.com

# circle #312

PRODUCT PROFILES

BOW TREES

Hand-painted stoneware tree sitter.

| 800-998-1633

@ wholesale.mudpie.com

# circle #316

KURT S. ADLER, INC.

COLORFUL DINOSAURS WITH SANTA HAT ORNAMENTS ASSORTMENT

Add a playful twist to your holiday decor! These colorful dinosaurs will brighten up every tree and smile.

| 212-924-0900

@ www.kurtadler.com

# circle #315

KURT S. ADLER, INC.

5" ALICE IN WONDERLAND ORNAMENTS ASSORTMENT

Step into a whimsical world with the most beloved characters from Alice In Wonderland this holiday season!

| 212-924-0900

@ www.kurtadler.com

# circle #318

ROMAN

FONTANINI NATIVITY

Made in Italy, Fontanini Nativities are prized for their lifelike sculpting, meticulous hand painting and attention to detail. Available in 3.5" to 50" collections. This 6-piece figure set features an Italian stable.

| 800-729-7662

@ www.roman.com

@ www.retailers.roman.com

# circle #317

OLD WORLD CHRISTMAS

BLOWN-GLASS ORNAMENTS

The premier collection of exclusive blown-glass, handpainted ornaments. Call us to become a dealer in your area.

| 800-962-7669

@ www.oldworldchristmas.com

# circle #319

MUD PIE

PRODUCT PROFILES

BELLA SLEEP + SPA

BAMBOO WHIP STITCH PAJAMA SET

Our Bamboo Whip Stitch Pajama Set is soft, breathable, and perfect for relaxing through the holidays. A thoughtful gift they’ll wear well beyond the season. Item: R5408 – Bamboo Whip Stitch Short PJ Set – White with Red Trim.

| 800-525-6986

@ www.bellasleepspa.com

# circle #321

MARY MEYER

AGAIN FRIENDS HOLIDAY

Our line of recycled toys now all decked out for the holidays. Not only festive but sustainable.

| 800-451-4387

@ marymeyer.com

# circle #323

ROMAN

SNOOPY CAMPFIRE NIGHT-LIGHT

Campfire flame light flickers. From our Peanuts collection. 4.75"H.

| 800-729-7662

@ www.roman.com

@ www.retailers.roman.com

# circle #320

DM MERCHANDISING

TWO LEFT FEET HOLIDAY SOCK CARDS

Festive, funny cards with matching socks inside! The perfect low-commitment gift — no wrapping needed. Ships in a free display!

| 800-548-6784

@ www.247dm.com

# circle #322

MERRY SWEATER & CHRISTMAS LIGHT-UP HEADBANDS

Reindeer antler headband with light-up Christmas bulbs. Battery included. Ages 3-103! Cotton yarn sweater features chainstitch embroidery.

| 800-998-1633

@ wholesale.mudpie.com

# circle #324

MUD PIE

PRODUCT PROFILES

SANTOKI LLC

LEGO® STAR WARS™ COLORING STICKY NOTES

Get creative with LEGO® Star Wars™ Sticky Notes. Comes with 4 pads of 25 sheets each in 4 different characters. Ready to ship. Ages 6+. MSRP: $14.99.

@ sales@santoki.com

@ santoki.com

# circle #326

SANTOKI LLC

LEGO® STAR WARS™ PENCIL CASE POP UP DARTH VADER™

Expanding pencil case with zipper doubles as a pencil cup. Pull up to reveal the second image. 5.5"W x 8"H. Ready to ship. Ages 6+. MSRP: $15.99.

@ sales@santoki.com

@ santoki.com

# circle #325

UNEMPLOYED PHILOSOPHY GUILD TREE PENCIL SET

Whether you live near a forest, an arboretum, or a city park, with the Trees Pencil Set you can identify these North American species by foliage, distinctive bark, and common name. Beech / Birch / Oak / Sequoia / Spruce / Sycamore.

| 718-243-9492

@ www.philosophersguild.com

# circle #328

DOUGLAS CO., INC.

SASSY PET SAKS (2225, 2226,

2227)

DOUGLAS’s Sassy Pet Saks come in a variety of animals and bag prints, anyone can find a Sassy Sak that fits their unique style. A handful of options include the Unicorn Sassy Sak w/Unicorn (2225), Pickleball Sassy Sak w/Golden (2226), and Fancy Flower Sassy Sak w/Cat (2227).

| 800-992-9002

@ douglascuddletoy.com

# circle #327

DOUGLAS CO., INC.

DRAGON & FRIENDS SOFTS (4511, 4589, 4585)

Introducing DOUGLAS’s newest Dragon & Friends Softs, Indie, Ronnie, and Terrie. Indie is a beautiful 9" tall indigo blue dragon and Ronnie is Indie’s pink counterpart. Their friend Terrie is a 8" tall Pterodactyl made with the softest earth-tone fabrics.

| 800-992-9002

@ douglascuddletoy.com

# circle #329

PRODUCT PROFILES

EVERYONE LOVES WARMIES®

Check out our adorable new Warmies! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.

@ warmies.com

# circle #331

HOUSE USA INC.

100% NATURAL ESSENTIAL OILS

Essential Oils should be pure and natural. Serene House essential oils are pure, fresh, and traceable. Bottled in the USA.

| 856-673-4117

@ www.serenehouseusa.com

# circle #333

CROSSROADS ORIGINAL DESIGNS/BLOSSOM BUCKET

BIRTHSTONE SNOW GLOBES

Blossom Bucket’s Birthstone Snow Globes are the perfect little gift for someone special. Measuring 4.25" high, each snow globe has an adorable resin angel with a birthstone accent.

| 866-247-0156

@ www.crossroadsfamily.com

# circle #330

EVERYONE LOVES WARMIES®

Check out our adorable new Warmies! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.

@ warmies.com

# circle #332

SERENE HOUSE USA INC.

ESSENTIAL OIL STORAGE KIT

Keep all your favorite essential oils in one place with the Essential Oil Storage Kit.

| 856-673-4117

@ www.serenehouseusa.com

# circle #334

WARMIES ® BY INTELEX USA
WARMIES ® BY INTELEX USA
SERENE

SIMPLY SOUTHERN

PRODUCT PROFILES

BEEKMAN 1802

NEW! GLACIAL MINT & EUCALYPTUS MILK STICK INVISIBLE DEODORANT

A natural deodorant with antimicrobial properties. This transparent formula applies streak-free and helps fight body odor all day.

@ wholesale@beekman1802.com

@ beekman1802.com

# circle #335

0225-BAG-LTHR-TRVL-COCO

Compact and elegant travel makeup case with a durable leather exterior, customizable compartments, and an integrated rechargeable mirror featuring multiple light settings for convenience on the go.

| 336-274-7889

@ simplysouthern.com/wholesale

# circle #336

PROPER COLOGNE: 3 SCENT DISPLAY

This solid pick features our signature scents in a clean, modern spray that looks sharp on any shelf and makes gift-giving easy for your customers.

| 855-354-4438

@ www.dukecannonwholesale.com

# circle #338

FARMHOUSE FRESH

PLUMP UP PRETTY PEPTIDE LIP TREATMENT

Treat your lips to high-shine, plumped up hydration with a touch of tint and pomegranates! This bestseller comes with a free tabletop display.

| 888-773-9626

@ fhfpartners.com

# circle #337

PROPER COLOGNE 0.3 OZ. SAMPLER 3-PACK (SAWTOOTH, MIDWAY, HURON)

While the days can be cramped and hectic, this convenient, travel-sized trio of Duke Cannon Proper Cologne® allows you to instantly take on the much more appealing scents of an open field, mountain top, or Pacific Island.

| 855-354-4438

@ www.dukecannonwholesale.com

# circle #339

DUKE CANNON SUPPLY CO.
DUKE CANNON SUPPLY CO.

PRODUCT PROFILES

STONY CREEK AT HOME, INC.

STONY CREEK AT HOME

We continue to be the best and The Original Decorative Lighted Glass Company since 2009. Pre-book window for new Everyday Collections opens July 1st. See it all in Atlanta at Summer Market, B1-16 E-17. New lower quantities available! Competitive pricing, UL/ETL certified. Full on-line catalog through our website www.stonycreekathome.com.

| 800-657-4641

@ www.stonycreekathome.com

# circle #341

CANDLE WARMERS ETC.

LUNA CANDLE WARMER LAMP

The Luna’s clear glass shade allows light and warmth to shine through freely, while the glass flutes create a beautiful decorative effect.

| 801-771-8650

@ www.candlewarmers.com

# circle #340

CANDLE WARMERS ETC.

PENDANT CANDLE WARMER LANTERN

The Pendant Candle Warmer Lamp is the perfect way to create a relaxing atmosphere in your home.

| 801-771-8650

@ www.candlewarmers.com

# circle #343

CROSSROADS ORIGINAL DESIGNS

PINEAPPLE PARADISE

Crossroads’ new Pineapple Paradise is a juicy, fresh scent of sliced pineapple with notes of coconut, lime and mint. One of four new fragrances for 2025.

| 866-247-0156

@ www.crossroadsfamily.com

# circle #342

HOUSE

RED DOTTED GLASS 3D FLAME CANDLES

Discover the latest seasonal styles in one of our top-selling favorites—the Ragon House flameless candle collection.

| 877-874-3750

@ www.ragonhouse.com

# circle #344

RAGON

PRODUCT PROFILES

CANDLE WARMERS ETC.

AURORA™ CANDLE WARMER LAMP

The Aurora Candle Lamp is inspired by mid-century desk lamps, with a classic curve and frosted glass shade.

| 801-771-8650

@ www.candlewarmers.com

# circle #346

AUDREY’S HOME & GIFT

GOLD METAL TIED BOW CANDLE HOLDER

Trendy and elegant, this gold bow candle holder adds stylish charm to shelves, tables, or gifting moments year-round.

| 717-865-6524

@ www.audreys.com

# circle #345

CANDLE WARMERS ETC.

HOBNAIL CANDLE WARMER LAMP

The Hobnail’s clear shade fills the room with light, while its fluted glass adds a stylish, decorative touch.

| 801-771-8650

@ www.candlewarmers.com

# circle #348

TALBOT MANOR BY SALISBURY ATWELL COPPER BOX

This handcrafted hammered copper box features a rich patina with rivet detailing, blending vintage charm with artisanal craftsmanship. AmericasMart, Building 2, 919B, Dallas TM 2400.

| 800-824-4708

@ salisburyinc.net

# circle #347

PRIMITIVES BY KATHY NEW! MYSTICAL HOME DÉCOR

Bring out the deep feeling of being one with the stars displaying moody palettes of the night sky alongside celestial imagery.

| 866-295-2849

@ primitivesbykathy.com

# circle #349

PRODUCT PROFILES

PARACLETE PRESS

ANCHOR OF MY SOUL: A TREASURY OF READINGS ON TRUST AND HOPE

In life’s most uncertain moments, hope is our anchor—steady, unwavering, and full of promise. This beautifully curated collection of stories, inspiration, and art brings comfort and encouragement. MSRP $21.99, Hardcover, 7 x 9, Ribbon Marker.

| 800-451-5006

@ faire.com/direct/paracletepress # circle #350

WORLD BUYERS GIFT & HOME D é COR

WINGS & WISHES!

TEN PEAKS PRESS

HOME AND HAND MADE

Fifth-generation homesteader Melissa K. Norris offers over 100 time-tested, budget-friendly recipes for cooking, cleaning, and caring for your family. MSRP $26.99. Perfect Bound 8 x 10. | 888-501-0160

@ faire.com/direct/harvesthousepublishers # circle #351

CROSSROADS ORIGINAL DESIGNS/COOPER’S MILL

DILL PICKLES

Enjoy a mouthful of flavor with Cooper’s Mill’s new line of pickles. Whether you like sweet, sour or spicy, we have six varieties to deliver a delectable pop of tangy goodness.

| 866-247-0156

@ www.crossroadsfamily.com

# circle #353

Butterflies bring new beginnings while bees signify spiritual messengers! Start your displays now and delight your customers! Register online for your wholesale account!

| 800-996-7531 or Chat Live on site!

@ www.worldbuyers.com

# circle #352

PRIMITIVES BY KATHY

NEW! FAITH-BASED GIFTS & DÉCOR

Whether gifting or decorating, find meaningful style in our faith collections displaying soothing botanical patterns or gorgeous landscapes alongside uplifting sentiments.

| 866-295-2849

@ primitivesbykathy.com

# circle #354

PRODUCT PROFILES

KERUSSO

WOMEN’S T-SHIRT YOU ARE LOVED

Feel God’s love in the “You Are Loved Bouquet” tee—a wonderful reminder of His blessings all around us.

| 800-424-0943

@ wholesale.kerusso.com

# circle #356

PEEPERS BY PEEPERSPECS

JOSEPHINE BLUE LIGHT READERS

Meet Josephine, where sweet meets street in one bold frame. The oversized square silhouette gets an unexpected edge with architectural wavy metal temples.

| 219-872-4413

@ wholesale.peepers.com

# circle #358

I HEART EYEWEAR

BISCAYNE POLARIZED SUNGLASSES

Classic shape, optical quality and reasonably priced. Also available in tortoise. Check out our full line of sunglasses, sun readers and sun bifocals.

| 800-247-7667

@ www.ihearteyewear.com

# circle #355

SANTA BARBARA DESIGN STUDIO –CREATIVE BRANDS

CRYSTAL BANGLE BRACELETS

Dazzle her with sparkling crystal bangle bracelets – elegant, timeless and radiant. Available in a variety of everyday colors and wedding pieces. Items: R7203-R7218.

| 800-572-5248

@ sb-designstudio.cb-gift.com

# circle #357

CHERRY ON TOP

Our soft cozy slippers just got better … a cherry-on-top better!

| 909-345-2688

@ www.ooohyeah.com

# circle #359

OOOH YEAH SOCKS

show previews

Summer Markets

June – July 2025

Dallas

Total Home & Gift Market

June 18-24

Dallas Market Center

dallasmarketcenter.com

Show hours: 8:30 a.m – 6 p.m.

Highlights:

• New gift showrooms featuring holiday and fashion, along with expansions in the gourmet sector.

• More than 450 exhibitors showing in the Temps, including remerchandised areas, new exhibitors and special promotions.

• A dedicated station in the atrium will be available for buyers to learn more about the market’s new website and receive help with activating their accounts.

Events:

Wednesday, June 18

The Resilient Retailer: Smart Strategies for a Shifting Economy

WTC-12 Temps

2 p.m.

This panel tackles the economic pressures reshaping the independent retail landscape. From rising tariffs and inflation to shifting consumer expectations, gift retailers face a perfect storm — but with disruption comes opportunity. Join industry experts and retail leaders for a candid conversation on navigating today’s complex economy with strategy, resilience and forward-thinking practices. Whether you’re safeguarding margins or pivoting to meet evolving demand, this session offers real-world insights and practical solutions.

Wednesday, June 18

Retailer Excellence Awards Gala

Dallas Union Station Grand Hall

6:30 p.m.

Gifts & Decorative Accessories has been celebrating retail excellence since 1951 with its Retailer Excellence Awards, and the tradition will continue with our 2025 award ceremony! The prestigious program highlights 21 independent retail finalists across seven niche categories and three home retailers, with the final winners being announced on stage during the gala.

Thursday, June 19

Designer’s Insider Access: Market Hall Temps Shopping Experience

4 p.m. – 6 p.m.

WTC-12 Temps

From accessories and fashion to home décor and unique gifts, the Cash & Carry Temporaries are a hidden gem for designers who want to go beyond the trade project. Whether you’re sourcing for a client, refreshing your own personal style or stocking up on gifts that wow, this is your insider access to unbeatable prices and immediate take-home treasures. Bring your design bestie or meet some new ones, toast to great taste and take advantage of exclusive day-of deals while pros shares their favorite finds and pro tips. It’s all happening under one roof — with a glass of bubbly in hand.

Atlanta

Atlanta Market

July 15-21

AmericasMart Atlanta atlantamarket.com

Show hours: 9 a.m. – 6 p.m.

Highlights:

• Atlanta Market will showcase gift resources on 19 floors across Buildings 1, 2 and 3. Multiple showrooms will feature fresh updates including four new permanent showrooms and two relocations.

• More than 1,400 brands across seven different categories will fill out the Temps in Buildings 2 and 3. Categories include Cash & Carry, Fashion Accessories, Gift, High Design, Home, Kitchen + Table and Makers Hub.

Las Vegas

Las Vegas Market

July 27-31

World Market Center Las Vegas lasvegasmarket.com

Show hours: 9 a.m. – 6 p.m.

Highlights:

• Noted: The Greeting Card Expo will debut in Las Vegas with some 50 vendors from the greeting card and stationery industry.

• Multiple showroom updates and expansions across home, holiday, gourmet and more.

• More than 400 brands to explore across six categories in the market’s temporary exhibits. Categories include Design, Gift, Handmade, Home, Luxe and Immediate Delivery.

JUNE

Market Calendar

18-24 18-24

SAN ANTONIO

ASTRA Marketplace & Academy

Henry B. Gonzalez Convention Center astratoy.org

ATLANTA

Atlanta Apparel AmeriacasMart atlanta-apparel.com

ANN ARBOR, MICH.

Michigan’s Women’s Wear Market

Sheraton Ann Arbor Hotel by Mariott silverliningshows.com/michigan-wwmarket

MINNEAPOLIS

Minneapolis Gift, Home, Apparel & Accessory Show

Minneapolis Mart mplsmart.com

DALLAS

Apparel & Accessories Market

Dallas Market Center dallasmarketcenter.com

LOS ANGELES

LA Kids Market & LA Market Week

California Market Center californiamarketcenter.com

DALLAS

Lightovation

Dallas Market Center dallasmarketcenter.com

DALLAS

Total Home & Gift Market

Dallas Market Center dallasmarketcenter.com

DALLAS

Kidsworld

Dallas Market Center dallasmarketcenter.com

Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website. 1-4 3-6 8-9 10-13 16-18 18-21 8-10 June – July 2025

1 15-21 15-17

NEW YORK CITY

Summer Fancy Food Show

Jacob K. Javits Convention Center specialtyfood.com

JULY

ATLANTA

Casual Market Atlanta AmericasMart casualmarketatlanta.com

ATLANTA

Atlanta Market

AmericasMart atlantamarket.com

DALLAS

Dallas Men’s Show

Dallas Market Center dallasmarketcenter.com

LEXINGTON, KEN.

Kentucky Bluegrass Buyers Market

Embassy Suites Lexington silverliningshows.com

LAS VEGAS

Noted: The Greeting Card Expo

The Expo at World Market Center Las Vegas greetingcard.org

LAS VEGAS

Las Vegas Market

World Market Center lasvegasmarket.com

Thank You for Making This Possible!

We are truly honored and grateful to be nominated for REA Manufacturer of the Year. To our amazing retailers and sales representatives – your support for over 50 years has been the foundation of our success. We share this honor with you!

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