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The skincare brand is fresher than ever, with six new products & even bigger animal rescue plans
How are you celebrating your 20th Anniversary?
It’s the year of “You Beautiful You” celebrating entire generations of customers- daughters, moms, grandmothers –who look and feel amazing from our farm ingredients & fresh formulas. In January, Store Partners receive Boxed Anniversary GWP’s and 20th Anniversary bags and Mother’s Day we have even more mementos & GWPs planned.

Why is your fresh-grown skincare so popular?
Our products work quickly, so they drive repeat purchases in stores! Customers walk in and rave that their heels no longer crack, that their over-washed hands feel transformed, and that their face glows – looking more vibrant than they ever have. It’s a confidence boost you can’t put a price on.
Have your Cult Favorites changed?
Beauty Editors and celebrities have fueled growth across all categories – from “Under $30’s” to “$40 - $60’s” skincare.
1. Full Moon Dip® iridescent facial mousse with peptides
2. Honey Heel Glaze® serum for feet
3. Moon Dip Ageless Body Mousse with peptides
What’s new for spring/summer?
Among 6 new arrivals is “Plumped Up Pretty” peptide lip gloss, a beautiful “Cactus Cloud” 3-step skincare collection, and a citrusy “Fresh Acres” shea butter that is sure to be a top seller.

Your Animal Rescue work was recently honored! Yes, we run a non-profit farm animal sanctuary at our Headquarters, where skincare profits fund the rescue operations. The Texas Humane Legislation Network gave us a Hero’s Award this year for the unique work we’re doing. Together with our stores, we’re stopping animal suffering jar-by-jar, funding surgeries, starvation rehab and more.
What’s in store for the next 20 years?
We’re expanding our Headquarters with a Sanctuary Village, Vet Clinic and Education Venue. Wait until you see all the good we’re going to do for complexions and animals!
























































































As a former retailer, vendor and over 20 years as a strategic consultant, Randy Eller has gained unique insights that have led to multiple successes in helping owners sell their company. Randy uses the EllerEdge that enables his intuitive knowledge of the industry, and his hands on experience as a former owner/partner and CEO of a large vendor, to seek the true value of your company, as he guides a potential buyer on how to rapidly grow the business they are about to buy.
Randy creates a “multiplier effect” when he works with owners and their financial advisors to achieve superior valuations. Eller Enterprises should be the first step of your journey in any exit strategy. And remember, every successful strategy always has an Edge.






See what’s new and register for the 125th Show!
The Inspired Home Show® is the industry epicenter for everything new in home + housewares, bringing both enduring and emerging trends to the table. Since 1939, the Show has been a reliable marketplace for brands to introduce the next must-have products customers are looking for.
Don’t miss this milestone event where the industry connects around innovation, insight and inspiration.
The 74th annual Retailer Excellence Awards is fast approaching! Don’t miss your chance to be featured (or to help a friend get recognized) in this upcoming event.
The REAs recognize excellence in the following categories:
◉ Social Media Outreach and Online Initiatives
◉ Store Design/Redesign
◉ Visual Merchandising
◉ Store Events
◉ Specialty Store
◉ Multiple Locations
◉ Socially Responsible
Enter your store or a colleague’s store today, to be considered for a national award.


Wednesday June 18, 2025















































INTRODUCING APRIL BUYING WEEK
APRIL 1–4, 2025


NEW! Atlanta Apparel, Formal Market and Spring Gift & Home Market combine for one powerful sourcing experience.




Explore our newest Simpatico Hobnail Candles, featuring bright sunny citrus, herbal tones and soft florals perfect for all your spring festivities. All of our candles are hand-poured in small batches with a 100% natural soy and vegetable wax blend made in St. Louis, Missouri.




































































































Independent retail needs everyone’s help. It’s inspiring to see that supporting Main Street has become a rallying cry via the “Shop Local” movement aimed at consumers. But who else has an important role to play in supporting many of the 4.6 million retail establishments in the U.S.? Local sales reps. Often running their businesses from their kitchen tables, sales reps go the extra mile to meet the needs of retailers and their local shoppers — learning customer preferences, introducing unique products, and truly listening to consumer needs. Sales reps are the often-overlooked lifeline of their communities, working hard to fill stores with new products and helping create local revenue so that every Main Street may thrive. Communities don’t directly benefit from online shopping, but they benefit in countless ways from the loyal work of local sales reps. So let’s embrace our local sales reps — the unsung heroes of independent retail.





























Find the latest styles in Apparel & Accessories, PLUS the best selling gifts, gourmet, seasonal, housewares & home décor.
+ TOTAL HOME & GIFT
March 25 - 28, 2025









Coming up with fresh ideas for visual merchandising displays can be tiresome. Fortunately, we've compiled 52 display ideas to give you inspiration every week for the whole year.
From candles with hidden messages to those styled for specific celebrations and holidays, candles are having a big moment in consumers' lives and traditions.
SAY IT WITH CANDLES 129 STOCKING FOR THE HOLIDAYS 68 A YEAR OF INSPIRATION
Christmas may have just wrapped up, but it's already time to think of the 2025 holidays. We've gathered a plethora of products to put on your wishlist for the next season.
141 SPRING INTO EASTER
Springtime isn't all bunnies and chicks. Classic Easter décor is surely a hit, but don't ignore the rising popularity of other cute critters as you plan your inventory.
153 TOP SHARES ON SOCIAL MEDIA
Amid the popularity of haul videos and more, some products are gaining traction on social media. These products have gone viral and are sure to be bestsellers in your store.





Page 120
Festive Fragrance
Page 68
Displays for Days: 52 Merchandising Tips
Page 129
30 Holiday Finds for Stocking 2025

On the Cover: Candle Warmers Etc. and Airome produce home-décor inspired fragrance products. Visit candlewarmers.com to view the full line of warmers, fragrant wax, diffusers and oil products.

Page 38
Editor's Letter
Page 40
Business News
Page 200
Market Previews and Calendar
RETAIL Page 66
Retailer of the Month Page 68 52 Visual Merchandising Tips
Page 96
Savvy Store Solutions by Carol Schroeder Page 98
Retailers Respond
INSIGHTS










































At Wind River®, our chimes are made in Virginia and inspired by the shores, mountains and valleys of the place we call home. From top to bottom, tubes to strikers—every Wind River® chime is made almost entirely from American-sourced materials.
Atlanta Gift Show
January 14-20, 2025 Building 2, Suite 9410

Wind River® 800-345-2530
windriverchimes.com service@windriverchimes.com
EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com
MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com
ASSOCIATE EDITOR Adelaide Elliott | 336.605.1145 | aelliott@giftsanddec.com
CONTRIBUTING EDITORS Pamela Brill, Carol Schroeder, Eric Dean, Angela Schmook, Warren Shoulberg
RESEARCH EDITOR Joanne Friedrick
SENIOR GROUP PUBLISHER, EVP CREATIVE SERVICES Liz Irwin
SENIOR DIRECTOR OF SALES Donna Bischoff | dbischoff@furnituretoday.com
ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com
ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com
EDITORIAL DIRECTOR Bill McLoughlin
PRODUCTION SPECIALIST John Reno | jreno@bridgetowermedia.com
DIGITAL MEDIA SPECIALIST Ariel Perez
SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz
DIGITAL OPERATIONS MANAGER Randy Melton DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham
CHIEF FINANCIAL OFFICER
John Coughlan
336.605.0121 bridgetowermedia.com

Corinthian Bells® Harmonies are thoughtfully engraved gifts for life’s tender moments. Celebrate a mother’s love, remember a lost friend, or share words of encouragement with Corinthian Bells® harmonies.
Rose joins Corinthian Bells® as our newest color, as warm and comforting as the sunrise.
Atlanta Gift Show
Building 2, Suite 9410 January 14-20, 2025




It seems almost every January for the last several years has brought with it something to worry about. This year, the biggest concern is over President Donald Trump’s talk of issuing tariffs.
At the time this issue was sent to be printed, Trump was threatening 100 percent tariffs on nine “BRICS” nations including China, Russia, Brazil, India, South Africa, Iran, Egypt, Ethiopia and the United Emirates. In late November, Trump had already threatened 25 percent tariffs on Mexico and Canada and an additional 10 percent tariff on China.
The threats certainly have the gift industry chattering over what it means for manufacturing costs and processes and what it means for consumers, who will likely bear the brunt of higher prices.
Even though the state of the industry — and the economy — remains unclear for 2025, there are still lots of things to celebrate.
First, several gift and home brands are celebrating anniversaries, reminding us of the resilience of the gift industry. For starters, Tag is celebrating an impressive 50 years this year; TGB Brands is celebrating 20 years; Napa Home and Garden will mark 25 years; and Transpac Brands will celebrate four anniversaries this year including 30 years for Transpac, 35 years for VIP Home and Garden and 25 years for Season’s Designs. These are just a few of the amazing milestones our industry will be celebrating in 2025.
“Even though the state of the industry — and the economy — remains unclear for 2025, there are still lots of things to celebrate.”
There are also lots of new and exciting products to celebrate, such as the creative candles highlighted in our main Trending Gifts feature, “Celebrating with Candles,” as well as the many new holiday product introductions you can find both in this issue and while perusing the January markets.
I know a lot of people say they’re ready to be done with the holidays after a chaotic Christmas, but I love getting an extension to the season and checking out all of the fun holiday products in store for the end of the year. The winter market season itself is a reason to get excited, too. Is it stressful and jam packed? Yes. But is it also a time to reunite with industry colleagues, network, share ideas and gain inspiration? One hundred percent!
January is also a time of renewal, in my opinion. The first month of a fresh new year is the perfect time to hit reset, start anew and start planning an exciting year. That’s certainly the tone for our main retail feature, “A Year of Inspiration for 2025.” Filled with 52 visual merchandising tips and examples, I hope the feature sparks your creativity and helps you plan some alluring displays throughout the year.


Finally, on a personal note, I have my own big milestone to celebrate in 2025: My first baby. My husband and I are expecting our first little one in early May, which is obviously a giant cause for celebration, and we’re absolutely elated.
I know there are a lot of concerns floating around about how the year will unfold, but I still think there will be plenty of wonderful things to celebrate, and I like to focus on the positive. Here’s to what is hopefully a great year for everyone all around! Happy New Year!
Lenise Willis Editor in Chief





Dallas Market Center’s January Total Home & Gift Market is prepping for its largest debut of new products for giving and living across its permanent showrooms in three buildings and four neighborhoods of temporary booths. The market, set to run Jan. 8-14, will also include a full schedule of events for the retail and design community, with experts and influencers presenting tours, seminars, presentations and networking opportunities to “deepen knowledge and create a shared community to expand business for the new year,” according to a release.
In Dallas' World Trade Center, there are a number of additions, relocations and expansions debuting in January. In the World Trade Center (WTC), Vivian Watson Associates, WTC 6694, will make its debut, presenting hardware and furniture; Anne McGilvray, WTC 270, will expand its showroom; and Giftcraft will move from the Trade Mart into WTC 333. Relocating brands include Ashore, moving to WTC 521, and Boston Mills, moving to WTC 6690. The following showrooms will also debut expansions during the upcoming market:
• American Best, WTC 452
• Melrose/Ekkolight Infinity Lights, WTC 305-1
• Zaer, WTC 394
• Oriental Trimmings, WTC 6694
• Pasha Furniture, WTC 680
In the Trade Mart (TM), multi-line gift agency Patrick & Co. had made a major expansion to TM 2927, 2727 and 2741, making room to include more than a dozen new brands. Plus Olivia Riegel, now located in TM 2618, has relocating and to an expanded showroom. Additionally, the market center will welcome the following new showrooms:
• Christian Art Gifts, TM 1400
• Laribbons and Crafts, TM 2634
• Laura Park Designs/Prince of Scots, TM 1420
In the Interior Home & Design Center (IHDC) building, the Textile Salon, a shared space for fine fabrics, trims, wallpaper and more located in IHDC 2F215, will open, marking a first for
Dallas Market Center. Inaugural tenants include Kravet, located in IHDC 2F215-FG10; H&M Designs Presenting Graber Window Treatments, located IHDC 2F215- FG 6; and Dallas Rugs, located in IHDC 2F215-FG5, with additional exhibitors to come. The space also features a design workspace and seminar/meeting space, which will host events during Total Home & Gift Market.
Also debuting in the IHDC is Coco & Dash To The Trade, a multi-line showroom offering art, mirrors, pillows, lampshades, lighting, textiles, beds, bedding, lifestyle items, antiques and interior design services. Located in IHDC 1D106, the showroom will showcase Coco & Dash Heritage, Fete Home, Fleur Home, Jill Seale Design Studio, Matouk, Ornis Gallery, Pooky Lighting, Reprotique, R. Lusk Studios, Savoy House and Trey Hoffmann Art. Additionally, showroom partners will include Thibaut, F. Schumacher & Co., Fermoie, Cowtan & Tout and Custom Workroom Services.
Inside the IHDC, the Gallery, the shared space of design resources on the first floor at IHDC ID202, the following new brands will join its community of resources:
• Marble Crafter, IHDC GL22
• Trendy Doors, IHDC GL112
• Wexel Art, IHDC GL24
Other newcomers to the IHDC are ArtVia Design, IHDC 2F433, and Crestview Collection, IHDC 2F101. Crestview Collection was previously located in the World Trade Center. Porch View Home, located in IHDC 2F446, will also expand ahead of the Total Home & Gift Market.
The market also has a robust line-up of educational programming planned, including a panel by Gifts & Decorative Accessories Editor-in-Chief Lenise Willis, who will be discussing details on entering this year’s Retailer Excellence Awards, as well as moderating a discussion with past finalists and winners. You can read more about the panel, scheduled for Friday, Jan. 10 at 3:30 p.m. on floor 12 of World Trade Center, as well as other events at dallasmarketcenter.com

















This January, Napa Home & Garden will mark its 25th anniversary with a year-long celebration that highlights its noteworthy milestone and honors its most loyal and longstanding customers. The company will kick off the celebration with over 475 new introductions at January markets, including a new collaboration with lifestyle designer Barclay Butera. A special celebration in Atlanta this January will include a showroom party and a live Q&A session with Founder and Chairman KC Cunningham.
Founded in Napa, Calif., by KC and Jerry Cunningham, Napa Home & Garden was built on KC’s love of gardening and her affinity for elegant living. In 2000, they first opened showrooms in Atlanta, Dallas, New York and High Point markets with an emphasis on garden decor. In 2004, they introduced fibreclay planters, solidifying Napa’s position in the outdoor space.
Driven by KC’s passion for home decor, they expanded their offerings to Italian ceramic masterworks, and woven goods in Burma rattan. Soon after, the company was the first wholesaler to introduce real preserved boxwoods at market, according to the company. In 2009, the company made its way into the lighting and pendant category, and it was in 2015 that the team added its signature floral drop-ins. Napa Home & Garden staff say the company was the first to introduce handcrafted orchids and ferns, many of which continue to be top sellers at every market. Italian tableware and garden pots by Wakefield Handmade made their debut in 2014, and now Napa Home & Garden is a formidable home décor brand.
“I was never driven by industry norms,” said KC Cunningham. “Jerry would always encourage me to buy what spoke to me, regardless of trends. This was the key to our growth in those initial years.”
The Cunninghams traveled the world to bring an elevated aesthetic at an affordable price point to their customers. They credit the success of their ever-expanding product line to their
strong partnerships with many talented vendors, retailers and designers, whom they have always considered good friends.
This special anniversary for Napa coincides with a robust collection of new introductions, including the company’s firstever tabletop collaboration with the iconic lifestyle designer, Barclay Butera. Also making its debut is Alluna, a line of 16 cordless LED lamps in an array of designer colors with distinctive empire shades in linen and metal, and a round charging station base. The company also is introducing new European flax fiber woven pillows in an array of floral and striped patterns and colors, distinctive mango wood accent furniture pieces and large-scale innovative new LED solar lanterns in both modern and traditional silhouettes.
“Building on Napa’s rich history and adapting to the evolving needs of our savvy customer base has been such a rewarding venture,” said Napa President Michelle Gee. “There is so much more in the pipeline to round out our ever-growing portfolio, so we look forward to all that lies ahead.”
Throughout 2025, Napa will pay homage to some of the company’s long-time customers with testimonials and recollections specific to Napa via social media and on its website.
“Napa Home and Garden has become a major resource for us,” said Dan Bellman and Randy Korando of Boxwoods Gardens and Gifts in Atlanta, a longtime Napa customer. “Since their opening in 2000, Napa’s unique designs and creatively curated product line, paired with excellent pricing, has proven to be a win-win combination for Boxwoods. We look forward to working with them for many years to come.”
KC concludes, “What I’ve learned over the past 25 years is that life has a long runway, and you can achieve more than you might have imagined in your 50s. My life is richer having known and worked with so many talented people across the world, many of whom are still suppliers after 20+ years. Their products are just as relevant today as they were then.”



















































































Bill Winsor, chairman emeritus of Dallas Market Center and the market’s longtime former president and CEO, died on Dec. 12, 2024, following a brief illness. He was 78.
Winsor served as president and chief executive of Dallas Market Center from 1993-2015. He was named chairman emeritus in 2015 and remained active in the business.
"To sum up his career and service to our business, exhibitors, customers and employees is almost impossible," said Cindy Morris, Dallas Market Center CEO and president. "He would be the first to give credit to others but Bill's leadership, ideas and steady support reshaped our business. In fact, his guidance not only forged Dallas Market Center's reputation and position globally but he served as a mentor to many of us. I was fortunate to work alongside him for more than 30 years."
Over the course of his career with Dallas Market Center (DMC), Winsor guided the growth, strategy, management and merchandising of what is today a five-million-square-foot B2B marketplace, according to a release from DMC. His most recent business development successes included guiding the launch



of the Western and English marketplace at DMC in 2021, and in December 2024 the debut of a specialized trade event for nearshoring which brought together brands with vetted factories and supply chain service providers from Mexico and Latin America.

Prior to his appointment to DMC, Winsor served as president and general manager of Infomart, a former technology trade mart in Dallas. A graduate of Southwest Texas State University, Winsor held a bachelor’s degree in communications. He is survived by his wife Kathleen Winsor, sons Mark and Kelley (wife Lacy), and three grandchildren. Winsor is described as a devoted husband, father and grandfather. Away from work, Winsor was a noted historian, amateur archaeologist, and enthusiastic Texas rancher. Over the course of his life, he published several books and articles on Texas history, information about which can be found online at billwinsorcrossings.com.









































Su Hilty, a passionate vice president of marketing who championed companies, causes and industry associations, died on Nov. 25, 2024, from Progressive Supranuclear Palsy, according to an obituary in the New York Times. She was 77 years old.
Hilty spent nearly 40 years in the tabletop, gift and design industry and had a long professional resume that began with a job as a leathergoods buyer at Bloomingdale’s and went on to include sales and marketing positions at Gucci America, Liz Clairborne and later two, now defunct, New York-based industry showroom buildings — 225 Fifth Ave. and 7 W New York.
She was equally well known for her unflagging support of numerous industry causes — she was the standard bearer for Gift For Life’s AIDS Walk New York each May — and her love for the tabletop, gift and design industry. She was a constant presence at industry functions and fundraisers, even long after her retirement — a fun and irreverent companion at cocktail parties but also a tireless advocate for students, industry
newcomers and the overlooked.

“This is a monumental loss for those who were fortunate enough to be in Su’s orbit,” said Laurie Burns, former executive director of neighboring showroom building 41 Madison who is now the executive director of the Gift & Home Trade Association. “Su was it. To know her, collaborate and work with her, and to be her friend was a highlight of life. Her deep gift, tabletop and retail industry understanding, professionalism and zest for success to all made working with Su the dream. Her macro view and attention to the smallest detail touched anyone who knew her. We have lost a special person who propelled business and philanthropy equally.”
A celebration of life will be held in Sarasota, Fla., on Feb. 12, 2025. Donations may be made in her memory to CurePSP.








TGB Brands, the parent company of brands like Coco + Carmen, Whispers and GingerSnaps, is celebrating its 20th anniversary this year, marking a significant milestone in the company’s history.
“Reaching our 20th anniversary is a testament to the trust and support of our customers and retail partners alike.”
“Reaching our 20th anniversary is a testament to the trust and support of our customers and retail partners alike,” said Brian Miller, founder and CEO of TGB Brands. “We are incredibly grateful for the opportunity to continually create new products that inspire joy and connection. As we celebrate this milestone, we remain dedicated to innovation and delivering even more exciting designs and experiences in the years ahead.”
Good Bead, created to raise awareness and funds for the fight against breast cancer. That bracelet and the company quickly evolved, becoming new jewelry brands including Bauble Lulu and Lotti Dotties. Those expansions beyond its initial roots as the Good Bead ushered in the rebranding into what is now known as TGB Brands, with TGB remaining as a reference to its original name — the Good Bead. Since its rebranding all those years ago, the company’s focus has expanded to include new brands and categories including apparel, handbags and other accessories.
— Brian Miller, founder and CEO
of TGB Brands
TGB Brands got its start with one hand-beaded bracelet as the

To help celebrate its anniversary in 2025, TGB Brands will launch exclusive collections, special promotions and events honoring its customers, employees and partners throughout the year. Reps and retailers are invited to join TGB Brands for a champagne toast and treats at the company’s showroom — Building 2, Suite 1619 — during Atlanta Market at 2 p.m. on Jan. 15. During winter Las Vegas Market, TGB Brands will be holding another champagne toast from 2-4 p.m. on Jan. 27 in their World Market Center showroom, C691.





Color company Pantone is indulging in all things delicious with its latest Color of the Year choice, tapping Pantone 17-1230 Mocha Mousse, a warming, rich brown hue, to embody 2025.
“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, Pantone 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Pantone 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”
In a release, Pantone described the color as “appealing to our desire for comfort" with its “suggestion of the delectable quality of cacao, chocolate and coffee.”
“There is a growing movement to align ourselves more closely with the natural world,” continued Pantone in its release. “Characterized by its organic nature, Pantone 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment. Imbued with authenticity, Pantone 17-1230 Mocha Mousse finds harmony and balance between the demands of modernity and the timeless beauty of artful creation.”
In honor of the announcement, and in celebration of the 26th anniversary of Pantone Color of the Year, Pantone will also — for the first time in its history — highlight the color in events and experiences all over the world. From New York to London and Shanghai to Mumbai, Pantone will be sharing public spaces and color events to make the Pantone Color of the Year 2025






Pantone named 17-1230 Mocha Mousse as the 2025 Color of the Year. (Photo courtesy of Pantone.)
“accessible for all.”
The first stop on its international tour is with its official unveil partner, the Lastminute.com London Eye. In a first for Pantone, the attraction will unveil the Pantone Color of the Year 2025 by lighting up the London skyline in Pantone 17-1230 Mocha Mousse.
Other official Pantone Color of the Year partners include Pura, Joybird, Society6, Ipsy, Spoonflower, Libratone, Wix Studio, Ultrafabrics and Motorola.
Pantone 13-1023 Peach Fuzz was named as the company's 2024 Color of the Year on the 25th anniversary of Pantone’s Color of the Year program. First introduced by the Pantone Color Institute in 1999 with Color of the Year Pantone 15-4020 Cerulean Blue, the program aims to “capture the global zeitgeist,” per a description of the company, “serving as an expression of a mood and an attitude on the part of the consumer.”











































Bright, uplifting colors are featured in the Joyful Expression design trend from Wayfair Professional. (Photo courtesy of Wayfair.)












Retailers looking for inspiration for the upcoming year may find it in Wayfair Professional’s Design Trends, five design ideas that run the gamut from traditional or
The 2025 design trends chosen include the following: Joyful Expression, offering bright hues and quirky designs Restorative Realms, blending sustainable and serene aesthetics Classics Revisited, a celebration of traditional style with vintage nods Moody Sophistication, offering elevated textures, tones and themes New Wave Futurism, featuring tonal metallics, iridescent effects and a
Planning for the yearly campaign begins nine months in advance with analysis of various external resources to identify emerging trends, said Amanda Evans, head of brand marketing and promotions for Wayfair Professional.
“After determining which trends are most likely to resonate with our B2B verticals, our in-house design team further defines each style with specific design characteristics to establish a clear identity and guide product selection,” added Evans.
That is followed by curated shoppable collections. Within each trend are specific pieces from home furnishings collections across the Wayfair, Perigold, AllModern,


Evans said it’s important to share these trends with the design community “as it keeps our members ahead of the curve with fresh, on-trend solutions for both residential and commercial projects. These trends provide valuable insights and inspiration while ensuring access to the latest products from Wayfair’s vast family
Wayfair’s Tastemakers, who are Wayfair Professional design partners, incorporate the trends into their own work, she said, while Wayfair’s account managers and business design team also leverage the designs in their client projects. A newer use, said Evans, is with short-term rental customers who incorporate the trends “to keep








Tastemaker Amber Guyton of Blessed Little Bungalow said the Joyful Expression trend “embraces the beauty of courageous and unexpected combinations, where playful, vibrant hues meet timeless silhouettes. It’s about creating spaces that feel both personal and elevated, without following the crowd.”
The Classics Revisited, said Tastemaker Anastasia Casey of The Interior Collective, “is an exciting way to express a client’s individuality, bringing together old-world
“It’s always exciting to see which trends resonate most on social media and on-site,” said Evans, “helping us refine our offerings to better serve the Wayfair Professional
















After being acquired by Anne McGilvray & Company in 2021, Kimberly Wahlberg Company has been rebranded to Blake Road Collection.
"The name Blake Road holds profound significance in the Anne McGilvray & Company story," the company said in a press release. "It honors the street where the McGilvray family lived when Anne launched her agency 50 years ago — a modest beginning that blossomed into a legacy of excellence. As we celebrate this milestone anniversary in 2025, the Blake Road Collection stands as both a tribute to our roots and a reflection of the values that have guided us: connection, integrity, craftsmanship — and especially — family."
Liesl Ludwig, CEO of Anne McGilvray & Company, shared her excitement about the rebranding: “Renaming Kimberly Wahlberg Company to Blake Road Collection is both a heartfelt tribute to our origins and a bold step toward a unified future. This change honors our 50-year legacy while fostering stronger collaboration across our teams and reinforcing our shared
commitment to excellence and innovation.”
The management structure will remain unchanged, ensuring seamless continuity in operations and relationships with both vendor and retail partners. The brand's showrooms in Atlanta and Dallas will proudly showcase the new Blake Road Collection branding for the January 2025 show season.
"Blake Road Collection is more than just a new name — it represents our commitment to curating exceptional brands from around the globe that prioritize quality, sustainability and community," Anne McGilvray & Co continued in its release. "By combining a boutique-style approach with the expertise and customer care that have long been the hallmark of Anne McGilvray & Company, we continue to elevate the retail experience for our partners.
This rebranding strengthens the bond between Anne McGilvray & Company and Blake Road Collection, honoring our rich heritage while paving the way for a purposeful and inspired future in the retail industry."











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Votivo, a 30-year-old candle company based in South Carolina, has reimagined its Signature Collection, marking the brand’s first comprehensive redesign since 1994. The new collection will debut at Dallas and Atlanta Market this month, offering retailers a fresh perspective while maintaining the brand’s beloved fragrance formulations that have garnered a loyal following for three decades.
“While our commitment to creating one-of-a-kind fragrances remains unchanged, we recognized an opportunity to evolve our visual presentation to resonate with both our devoted customers and a new generation of fragrance enthusiasts,” said Amy Dawes, VP of sales and marketing at Votivo. “This redesign represents a thoughtful evolution that honors our heritage while embracing contemporary aesthetic trends.”
The Signature Collection features refined packaging that the company says complements modern retail environments while maintaining Votivo’s iconic fragrances, including the bestselling Red Currant, Clean Crisp White and Saint Germain Lavender. The collection introduces:
• Signature Candle: A sleek, modern vessel hand-wrapped in tissue paper and housed in a reimagined box featuring a color-block design and detailed fragrance descriptions. Available in all fragrances.
• Tortoise Candle: An elegant tortoiseshell vessel with a chic glossy metal lid, perfect for elevated home décor. Available in the company's top eight fragrances.
• Signature Reed Diffuser: Classic vessel design offering continuous diffusion with fiber reeds that release twice the fragrance, no flipping needed. Available in all fragrances.
• Room & Linen Spray: New and back by popular demand, specially formulated for both fabric and space refreshing. Available in all fragrances.
• Discovery Candle: Perfect for fragrance exploration and scenting small spaces. Available in all fragrances.
The launch also reintroduces Fresh Tomato Leaf back from Votivo’s fragrance vault — capturing the essence of earthy vine and juicy tomato and evoking freshly tended soil and the promise of ripe produce.
“We’ve carefully curated this collection with our retail partners in mind,” Dawes added. “The refreshed aesthetic creates an impactful shelf presence while maintaining the premium quality our retailers and their customers expect from Votivo.”
The Signature Collection will be available for ordering in the OneCoast showrooms at Atlanta Market, running Jan. 13–20 (Building 2, Floor 18, 1800), and at Dallas Market, running Jan. 7–14 (World Trade Center, 180).
E-commerce retailers relying on TikTok for advertising face fresh uncertainty after a federal appeals court upheld a law that could ban the platform in the U.S. unless its Chinese parent company, ByteDance, divests its ownership.
The ruling, handed down by the U.S. Court of Appeals for the District of Columbia Circuit, comes as the app battles heightened scrutiny over national security concerns.
"We conclude the portions of the Act the petitioners have standing to challenge, that is the provisions concerning TikTok and its related entities, survive constitutional scrutiny. We therefore deny the petitions,” wrote the appeals court’s senior judge in the majority opinion.
A foreign aid package passed by Congress in April and signed by President Biden gives TikTok until Jan. 19, to sever ties with ByteDance or risk losing access to U.S. app stores and web-hosting services. A potential 90-day extension is possible if a sale is underway.
This decision may disrupt advertising strategies for e-commerce businesses that rely on TikTok’s 170 million U.S.

users to drive sales. Retailers now face the possibility of reduced reach or needing to pivot to alternative platforms as the app’s future hangs in the balance.
The ruling also sets the stage for a potential Supreme Court showdown, which could determine whether TikTok remains accessible.

Las Vegas Market has announced its three winter 2025 (A) List influencers. The trio will showcase the latest design trends through curated product displays, social media content and programming during the market, scheduled for Jan. 26–30.
"These influential figures will illuminate Las Vegas Market by showcasing the creativity of exhibitors through curated, product-rich vignettes,” said Dorothy Belshaw, Andmore president.
The influencers represent diverse expertise:
• Jaclyn Johnson, founder of Create & Cultivate, an online platform and conference supporting small business owners, focuses on empowering underrepresented entrepreneurs. Johnson will present "The Create & Cultivate Home HQ," a vignette curating a work-from-home haven.
• Natalie Papier, a Charlotte, N.C.-based interior designer, art curator and TV personality, highlights the connection between art and home design. Papier, host of Magnolia Network’s Artfully Designed and author of Start with the Art, will debut her vignette, "Voodoo Lounge," featuring rock-and-roll-inspired accents in a creative retreat.
• Ramon Valdez, a Christmas and floral design expert with more than 15 years of experience, shares seasonal decorating trends through his YouTube channel. Valdez’s



vignette, "Christmas at the Lodge," evokes a traditional yet eclectic Breckenridge-inspired aesthetic.
In addition to the curated vignettes, the influencers will lead programming during the event. Papier will host a book signing and meet-and-greet for "Start with the Art" on Jan. 26, while Johnson will present a Create & Cultivate Business Bootcamp on Jan. 27. Valdez will offer a series of holiday décor presentations in collaboration with seasonal showrooms throughout the market.





The Specialty Food Association (SFA) has announced a year-long partnership with Italy for 2025 that will make the European country the partner country for both the 49th Winter Fancy Food Show, taking place Jan. 19-21, at the Las Vegas Convention Center, and the 69th Summer Fancy Food Show, taking place June 29-July 1, at New York’s Javits Center.
Owned and operated by the SFA, the bi-annual Fancy Food Shows are known for showcasing the “newest and best” in specialty food and beverage from all corners of the world. Italy has been an “integral part of the events' success for more than three decades,” according to a release from the SFA.
"Thirty years ago, we accepted an amazing challenge to create the Italy pavilion within the Fancy Food Shows, and for 2025, we are very proud to contribute to making Italy, for the third time, Country Partner of the Fancy Food Shows," said Donato Cinelli, president of Universal Marketing, the exclusive agent for Italy of the SFA. "Step by step, we've seen the growth of Italian business owners, districts and consortiums, which over time have understood the importance of telling their product's
story; today more than ever, consumers in the United States are fascinated by stories of made in Italy.”
This year’s partnership between Italy and the SFA will celebrate that legacy and establish never-before-seen opportunities for show participants to experience Italian food, culture and entertainment. Italy's Pavilion at the 2025 Winter Fancy Food Show will feature more than 90 exhibitors, a new product zone with guided tasting sessions and an array of chef showcases, a Celebrating Italy event on Monday afternoon and more.
"The entire SFA team is buzzing about working with Italy on both of the 2025 Fancy Food Shows," said Bill Lynch, SFA president. "Our friends at Universal Marketing have developed some new ideas and activations for their pavilions and elsewhere on the show floor that will put the quality and sensory appeal of Italian cuisine front and center for our attendees, from live chef demonstrations to new product spotlights and more. We're grateful to have Italy as our partner in planning unforgettable experiences at the next two Fancy Food Shows."
For more information, visit specialtyfood.com.


Leaders of the world’s second-largest economy pledged in December to adopt a looser monetary policy, along with taking proactive steps to spur growth in the face of likely increased pressure from tariffs and continued soft domestic consumption.
“The country [will] expand opening-up and stabilize foreign trade and investment, as well as effectively prevent and defuse risks in key sectors.”
China's ruling party’s Politburo released a readout of a meeting where it called for “implementing a more proactive fiscal policy and a moderately loose monetary policy” heading into 2025.
The meeting announced supply-side reforms focused on upgrading manufacturing capabilities “driven by scientific and technological innovation and developing a modernized industrial system.”





Given the near certainty of increased tariffs from the United States levied by the incoming Trump administration, policymakers said they would continue to take steps to address these downsides. “The country [will] expand opening-up and stabilize foreign trade and investment, as well as effectively prevent and defuse risks in key sectors,” a readout of the meeting said.
China’s economy has faced considerable headwinds this year, with weak domestic consumption and a slumping housing market creating considerable demand-side pressures, along with tariffs — originally enacted by Trump but continued in large part under the Biden administration — hitting domestic manufacturing. In September, the country’s central bank took aggressive monetary easing steps to address these pressures, slashing interest rates and injecting US$140 billion (9 trillion yuan) into its financial system.
China also took retaliatory steps against U.S. curbs on its chip sector, launching an investigation into Nvidia for suspected violations of its anti-monopoly law. The announcement did not specify what violations the chipmaker may have committed.





























































Toy and gift agency Enchanted Moments has made another acquisition, adding Kinfetti, a manufacturer's representative group serving the Pacific Northwest region, to its roster.
“This milestone represents the culmination of our strategic expansion efforts and our commitment to fostering strong relationships in every territory we serve."
– Tony Davis, partner at Enchanted Moments
This acquisition, following November's acquisition of Golden Sales in the West Coast region, fulfills Enchanted Moments' “vision of achieving complete and extensive coverage throughout the entire West Coast,” according to a release, with Kinfetti covering Washington, Oregon, Alaska, Idaho and Montana.
"The addition of Kinfetti to the Enchanted Moments family solidifies our ability to
deliver unparalleled service and value to our clients and vendors across the West Coast," said Tony Davis, partner at Enchanted Moments. "This milestone represents the culmination of our strategic expansion efforts and our commitment to fostering strong relationships in every territory we serve."
The Kinfetti name will be retained during this transition, with plans to integrate the agency fully under the Enchanted Moments West Coast brand in the near future. Moving forward, Kinfetti’s founders Lisa and John Graves will remain with the company as senior account managers, to ensure “continuity for Kinfetti’s valued clients and vendors” as they help guide the transition. Daily operations will be managed by the Enchanted Moments team.
Enchanted Moments made three key acquisitions in 2024, including Golden Sales, a West Coast sales agency, and DuganBliss & Associates. As part of the transition, Dugan-Bliss has relocated to the 14th floor of the Enchanted Moments showroom in Building 2 of AmericasMart in Atlanta, ensuring a prime presence at the popular wholesale hub.

According to social media site Pinterest, home design will go bold this year with expressive styles and standout colors that embrace playfulness and rich sensory experiences.
Forecasters looked at key search terms on Pinterest to help guide their predictions and found the following:
Primary Play: Adulting is overrated, according to Pinterest, which encourages everyone to let their inner child shine. Gen Z and Gen X will hand paint funky murals onto furniture, jazz up that trim and turn grownup spaces into playful havens. Your space is officially your canvas.
Key search terms include contrast trim, cupboard painting, door murals and hand-painted furniture.
Mix and Maximalist: When it comes to décor, more is more. This year Gen X and boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow and look for lots of layering.
Key search terms include fabric wall décor, eclectic apartment, eclectic boho bedroom, eclectic maximalism and vintage maximalism.
Dolled Up: In 2025, people will turn their entire lives into a tiny, mighty dollhouse. The experts said that Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.
Key search terms include doll-like makeup, cute core room ideas, doll shoes outfits, mini things and necklace charms.
Cherry Coded: Trend forecasters Fashion Snoops (FS) predicts red will be big in 2025, and Pinterest forecasters agree, saying “Dark, sweet and such a vibe. Gen Z and millennials will infuse cherries into their mood boards, makeup and menus this year."
Key search terms include cherry vibe, cherry bedroom, cherry car, cherry martini and dark cherry red.
Castlecore: Medieval is having a major moment, according to Pinterest trendwatchers. In 2025, Gen Z and millennials will take home décor inspiration from ancient castles, while fashion and accessories will be Gothic-inspired.
Key search terms include antique ruby ring, blue medieval dress, castle house plans, chain mail necklace and medieval core.








Since 1992, Gift for Life has united the gift and home industries for common good. Together, we have raised more than $6 million—first to fight HIV/AIDS and now to support crisis-related hunger relief via World Central Kitchen.





The story of Mustard Seed Market & Home started off with its owners, husband and wife duo Robb and Danielle Stewart, taking a big chance in 1992 when they left their full-time jobs behind to move to a small mountain town and start their first business. SEE MORE PAGE 66

“ “I was super scared to start this new chapter of my professional career in the home and garden industry, but knew it was where I was supposed to be.”











by Adelaide Elliott
If you had to sum up the story of Mustard Seed Market & Home in one word, “chance” may be the right word to use. The two-location retailer started off with its owners, husband and wife duo Robb and Danielle Stewart, taking a big chance in 1992 when they left their full-time jobs and home in the city of Charlotte, N.C., to move to the small mountain town of Blowing Rock, N.C., to start their first business, Mustard Seed Market, a garden center.
But what would make two young professionals with stable jobs — Robb worked in chemical sales and Danielle worked in commercial design — leave it all behind and move into a trailer in the mountains with their then-fivemonth-old daughter? The chance to spend more time together, Danielle told the Watauga Democrat in a story celebrating the Mustard Seed Market’s 20th anniversary.
Robb traveled often in his sales job, and the couple was “looking for something they could do together,” so they took a leap of faith, purchasing a plant business off the side of U.S. Highway 321 between Boone and Blowing Rock, N.C. On their first day of business in May 1992, the Stewarts were greeted with several inches of snow, but they didn't let that deter them. Danielle and Robb stayed and learned, tapping into Danielle’s love of gardening and Robb’s previous experience with agriculture, eventually becoming the go-to source in their area for quality, specialty, indoor and outdoor plants and gardening accessories. Over the years, Mustard Seed Market has also become known for its collection of vintage and repurposed furniture and décor pieces — collected by Danielle and repaired by Robb and others — and its landscape and floral design services.
In 2022, 30 years after they first opened Mustard Seed Market, the Stewarts took another big chance, this time with the help of their daughter-in-law, Madeline Brown Stewart, opening a second retail location — dubbed Mustard Seed Home — just up the road from Mustard Seed Market. Madeline, who married Robb and Danielle’s son, Ian, in 2021, came from the furniture industry, having worked in sales and marketing with Sherril Furniture before taking her own big chance to help expand Mustard Seed Market’s marketing efforts and open Mustard Seed Home’s retail store and interior design service.
“I was super scared to start this new chapter of my professional career in the home and garden industry, but knew it was where I was supposed to be,” Madeline wrote about the experience. “Within two weeks of me joining the family business, we found out that the offer we placed on a building was approved and we had a location for the new store.”
Mustard Seed Home — which stocks home décor and gift products — hit the ground running when it opened in 2022. Its product assortment includes a variety of gifts, furniture, artwork, lighting, décor, houseplants and floral arrangements, with its style focused on what Madeline describes as “biophilic” designs and product that is carefully curated to fit the store’s mountain setting.
After just two years in business, the Mustard Seed Home has already racked up a number of local and national recognitions for its work — it was voted Best Home Decor & Best Gift Shop in Watauga County for 2023 by readers of the Watauga Democrat and named as a finalist for the 34th and 35th annual ARTS Awards in the Home Accents Stores on the East Coast category.
Thanks to the hard work and determination of the growing Stewart family, it seems that all those big chances are working out just fine for Mustard Seed Market & Home.






by Lenise Willis
A clever window display or neatly organized in-store vignette can make all the difference when it comes to enticing consumers to stop in or make a purchase, but sometimes coming up with new display ideas can be challenging.
That’s why several years ago we decided to feature 52 visual merchandising examples with tips — to help inspire you all year long. Whether you’re in search of a clever way to display store policies, a fun idea for a back-to-school display or a glittering Christmas window idea, we’ve got you covered.
These ideas were gathered from independent stores — including some Retailer Excellence Awards finalists — retail Instagram accounts, manufacturers’ showroom design teams and other product displays our team saw proudly showcased at markets. From a heartfelt Valentine’s Day display to a spooky window for Halloween, these pages are filled with enough creative ideas for a new display every week.
Though you certainly might not be changing your displays every single week, we wanted to give you enough ideas to choose from. Find the ideas best suited for you, your store and your customers and keep them in awe all year long.
Photos to left provided by @retaildetails, @shoprollingrack, @bellatunno and @shoprosemaryhome on Instagram, and by The Market at Three Little Birds in Clayton, N.C.

Unfortunately, some signs or displays are more utilitarian than creative and some messages, like “Security cameras in use,” are necessary and unavoidable. Though the sentiment isn’t a fun one, the way you portray the message can be! A clever quip or funny phrase to relay something serious not only makes customers pay attention, but it takes the edge off and feels more friendly. (Photo by Angela Schmook, taken at Plenty Mercantile in Oklahoma City, Okla.)
Layering is key to creating interesting displays that beg to be explored. By combining textures, varying product types and incorporating a mix of colors, you create depth and visual interest. This table display by Creative Co-Op contains a variety of materials, finishes and textures, from gleaming glasses to wood to fluffy fall botanicals. (Photo by Creative Co-Op)

4 SAVE SPACE

Living plants always add an appealing freshness to an in-store display, but Birkenstock in Miami’s Design District is taking the idea to a whole new level with an oversized wall display of living plants. The patterned background adds more drama to the display, which draws the eyes up and attracts attention even from the other side of the store.
(Photo by Angela Schmook)
Every retailer knows that space is precious. Hang irregular-sized pieces, like oversized trays or long serving boards to maximize your vertical space and free up your tabletop real estate. This vignette in Mud Pie’s showroom not only utilizes the back wall for its oversized serving boards, but pairs circle shapes with square ones to mix up the visual interest. (Photo by Mud Pie)



In this Omega Watches display, small figurines interact with the products to add a touch of playfulness. The wheelchaired figures are riding along the watch bands, while others climb the Eiffel Tower among the display of watches. Not only is the display fun and unexpected, but it also shows support for the Paralympics. (Photo by Angela Schmook)
Props that play with scale, like enlarged flowers, add a fun and dramatic effect to any display. This window by Winton and Waits in the Dallas Road Runners showroom uses large white flowers to call attention to the floral patterns in the products displayed. Note that the flowers are white, so they’re in contrast to the colorful goods. (Photo by Angela Schmook)


A bold colored rug underneath a table display can add drama and a sense of priority to the products featured. This display from Papersalt’s showroom in Road Runners uses a neon pink one to draw attention. Because the surrounding area is more muted in black and white, it especially stands out. (Photo by Angela Schmook)
Pay attention to what’s trending or creating a buzz, especially with younger consumers. The creative “garland” in Black Scintilla’s front window in Oklahoma City, Okla., mimics Taylor Swift’s popular friendship bracelets. The beads display a great message, too. (Photo by @blackscintilla on Instagram)



Scrabble letters are fantastic tools for writing small messages next to products. Whether you want to add a useful message of “handmade” to help describe a vignette or a add a sentiment, such as “love” or “pride,” to the overall theme of a display, the letter tiles are cheap, accessible and versatile. Though this image from Arizona-based Rolling Rack Boutique was made for an Instagram post, the same idea can be applied to any in-store display. (Photo by @shoprollingrack on Instagram)
Oversized props and accent lighting above a table command attention for the display below, but grand statements work just as well. This large “You are loved” sign at the So Chic Boutique in Morton, Ill., not only calls attention to the table of goodies, but it also leaves shoppers feeling warm and fuzzy. (Photo by @thesochicboutique on Instagram)


Just like you would build a table display from bottom to top, think of your window displays in layers, too. This window at Awesome Brooklyn in Brooklyn, N.Y., has three distinct layers: Valentine’s Day envelopes taped to the inside of the window, a ground level of products and an elevated third tier of products as a backdrop. (Photo by @awesomebrooklyn on Instagram)
This captivating window display at the Harney & Sons flagship store in New York, N.Y., utilizes dyed coffee filters for a soft petal effect. Created by window display and visual merchandising specialist Polar Buranasatit, the display feels light and breezy thanks to the paperthin materials and ruffled movement. Notice, too, how the products are stacked in threes on the pedestals. (Photo by @polarpolarizer on Instagram)
















































This springtime display at Poplar Nurseries in Colchester, England, comes alive thanks to the hanging flowers above and scattered florals on the tables and crates below. We especially love the easy hack of turning a simple crate on its side to house smaller products and add visual interest, especially when it’s painted a vibrant color. (Photo by @poplarnurseriesltd on Instagram)
If you have the floor space, a unique structure like this faux greenhouse shelving unit can add a sense of place to the products that fill it. This structure could be used to house candles with vessels that can be repurposed as plant pots, stuffed toys that look like plants and more. (Photo by @oosterlaken_verbouwrenovatie on Instagram)


Showing customers something unexpected is a great way to stop them in their tracks and entice them to stay awhile. This window display by Altrd State in Tampa, Fla., shows an oversized faucet pouring out faux petals. Because the petals fill the space from top to bottom, they also draw shoppers’ attention to the full ensemble — boots included — next to them. (Photo by Angela Schmook)
An unexpected twist can elevate a display from good to unforgettable. Adding an element of surprise — like fresh fruit nestled among kitchenware — creates a sense of wonder. These touches help customers visualize how these products could look in their own spaces, too, sparking an emotional connection. (Photo by Creative Co-Op)



We’re in love with this full, but clean and vibrant Easter display by Barque Gifts in Lubbock, Texas. Not only is it strategically filled from top to bottom, but the Easter baskets hanging above look like little bird’s nests filled with colorful treats. (Photo by Barque Gifts)
Gravity-defying elements are easier to pull off than you might think. This paint-can trick is an oldie but a goodie. Decorate pails to look like paint cans, suspend them upside down from fishing wire and attach scarves, throw blankets or other flowing textiles to the “mouth” of the pail. This display by Gracylane in Hudson, Ohio, showcases colorful towels being “poured” from the buckets. The color-coded stacks of towels below complete the visual effect. (Photo by @bellatunno on Instagram)


When designing your front windows or storefront, don’t be afraid to put a few decorations outside. This “invades” the space of passersby on the sidewalk and captures their attention more than a display limited to the inside of the store. The elaborate Easter garland around this jewelry store’s window creates a vibrant scene that begs shoppers to stop and explore. (Photo by @in_need_of_vitamin_sea on Instagram)
Elevate a standard table display by replacing the table itself with a unique prop. Stacks of trunks, bar carts or wine barrels, for example, make more of a statement and take up just as much space. Here, Creative Co-Op has used a cart to display some spring goodies. The hanging lemons that tie into the yellow of the cart is an extra special touch. (Photo by Creative Co-Op)



Becky Tyre of Retail Details found and posted this gorgeous and elegant display, and we couldn’t help but share it! What would have been a plain and simple display of three mannequins is a visually stunning scene thanks to the three ornate paper floral toppers. Sometimes even a simple trick can have a grand effect. (Photo by @retaildetails on Instagram)
The overall store design of Common Dear in Oklahoma City, Okla., was too good not to share. This picture is the perfect example of how multiple overhead decorations can help define the spaces below and create different shoppable areas of the store. The rainbow fabric hanging from the rafters is easily replicated for your own fun rainbow or pride display. (Photo by Angela Schmook)


Paper ice cream cones are the perfect adornment for any summer display. Though the item itself is recognizable, the execution is more abstract which gives shoppers an unexpected surprise. The paper cones are fun, colorful and will surely give potential customers good vibes. (Photo by @retaildetails on Instagram)
Though individually these T-shirts are pretty plain, together they create the charming illusion of a rainbow. Think about what ordinary items you could group together to create something bigger. Rainbows are easy go-tos since they simply rely on color. The effect is vibrant and cheerful, which is a good tone to set for your store. (Photo by Angela Schmook, taken at Shop Good in Oklahoma City, Okla.)













Smaller items, like pens or jewelry, can be difficult to display since they don’t have a commanding presence. But using oversized props to showcase the smaller items gives them a bigger impact. This window display in Montblanc uses oversized books to show off its smaller products. (Photo by Angela Schmook)
Pencils are a classic go-to decoration for any back-to-school display because customers immediately make the connection. This display at Barque Gifts in Lubbock, Texas, has modified pool noodles to get the point across. The numerous pencils hanging above the display let customers from across the store know where to find back-to-school supplies. (Photo by Barque Gifts)


An open trunk, luggage bag or briefcase is a great display prop to show off smaller items. Here, a briefcase is the perfect choice to show off ties or any smaller Father’s Day items like pens, stationery, socks and other giftables for him. (Photo by @7chometaya on Instagram)
Larger props on floating table displays can help visually separate the vignette from other displays in the store. Mannequins wearing aprons is the perfect partial backdrop for this gourmet display at 37 Pine in St. Marys, Kan. (Photo by @37pine on Instagram)










At first glance, this sign is telling bystanders about its credit-card policy, but it’s actually a funny sign created to draw in potential customers. The sign is welcoming and puts shoppers in a good mood before they’ve even stepped inside. (Photo by Randy Eller)
Summertime is prime time for sidewalk sales and A-frame sidewalk signs. Outdoor signs are a great way to greet people on the sidewalk and catch their attention, even if they don’t notice your window. Decorative signs or signs with promotional details are great, but humorous signs are just as effective. (Photo of Lemongrass' sign by Randy Eller)


This sandwich board at the Curious Cat Bookshop in Winsted, Conn., catches passersby off guard thanks to its funny sentiment, but it also does a great job letting potential customers know that “books” are the store’s special focus. Adding the website at the bottom is a great final touch since it promotes the website for free. (Photo by @curiouscatbookshop on Instagram)
This sign at Silver in the City in Indianapolis, Ind., uses a highly recognized icon: Snoopy! The familiar image conjures fond memories for pedestrians passing by, and the play on words to “snoop around [their] shop,” is the icing on the cake. (Photo by @silverinthecity on Instagram)








There’s nothing scary about these skeletons in the window at Five Janes in Washington, Conn. The store cleverly donned them in local apparel and gathered them around a faux fire made of tissue paper. The oversized toasted “marshmallow” is an extra eye-catching surprise, and the entire display feels warm and cozy, perfect for fall. (Photo posted by @retaildetails and created by @shopfivejanes on Instagram)
These unusual dinner guests are setting the stage for Halloween at Modern Mercantile Didsbury in Alberta, Canada. If you have a dining set or accent chairs in your store, adding a skeleton is a very easy way to add a spooky splash to a display. Even better, move the skeleton around throughout the season so he seems more alive and on the move. (Photo by @mdrnmerc on Instagram)


Becky Tyre of Retail Details shared a video of this window display she saw at Kesslers Diamonds. The rakes are a simple fall-time prop, but by painting them gold, the store has given them an extra pop of color that coordinates with the oversized autumnal leaves. It’s the perfect way to ring in the cozy season without specifically calling out Halloween or Thanksgiving. (Photo by @retaildetails on Instagram)
This display in Mud Pie’s showroom uses two key characteristics to pull the products together: The color and texture of rattan and a blackand-white checkered pattern. The muted brown baskets and other products are a calming backdrop to the checkered tabletop and frames so nothing competes. It’s a simple color and pattern combination that can work with any seasonal décor, whether it's fall pumpkins or springtime lemons. (Photo by Mud Pie)



This is another oldie but a goodie, but using fall leaves or dried grasses is a great way to add a touch of fall to any display. Vases of tall grasses or long stems adorned with leaves add height and can even work as a partial backdrop to a display to help section it off. (Photo by The Market at Three Little Birds in Clayton, N.C.)
If you have the time and know-how (or can look it up on online), folding a book’s pages to create a festive image, like this turkey, is a clever way to add décor to your store. This image was found by Becky Tyre of Retail Details. (Photo by @retaildetails on Instagram)


Utilize wall space behind a table display to not only add eye-catching color and texture, but also to display other items for sale and save space. This display, called an “Autumn Gallery Wall” by Re-funk-it in Ashland, Va., uses a warm fall color palette and a variety of shapes to complete the picture. (Photo by @refunkit on Instagram)
Dress up a wreath with unique items, like this serving-platter wreath in Mud Pie’s showroom, for a creative display twist. This idea can be used for any season, whether it’s a wreath of flip-flops for summer, a wreath of silverware for wedding season or a wreath of school supplies for back to school. (Photo by Mud Pie)







Grouping items into sets of three is a standard rule in visual merchandising. That’s because the shape of a triangle is a powerful tool. The base of the triangle is visually grounding and the top of the triangle draws the eye upward. This window display at Jucurutu, a clothing store in Brazil, uses both the rule of three and triangles to create a clean, minimal holiday display. The triangle boards half-wrapped in garland is a creative way to add an easy “Christmas tree” to a vignette. (Photo by @giva_vm on Instagram)
Psychologically, triangles convey a sense of stability, energy and strength, and they also help to guide eyes through a display. Here, the store window at Piombo, a clothing store in New York, N.Y., has used several triangles to give the illusion that the mannequins are bundled up in an ice cave. The complimentary colors of blue and yellow also play nicely with one another. (Photo by @paolobenzon on Instagram)


Using a simple color scheme for a display is an easy and attractive way to pull everything together. Here, J.A. Whitney Gift Boutique in St. Louis, Mo., used red and sky blue to create a seamless vignette. The blue is also a refreshing complimentary color to the traditional holiday red. (Photo by @jawhitneygiftboutique on Instagram)
This window beside the front door at Rosemary Home in New York, N.Y., might be smaller than many storefront windows, but it’s filled to the brim with festive cheer. The pink garland around the window frames the products inside the store, giving passersby a sneak peek, while the floating ornaments add a splash of eye-catching detail without obstructing the view inside.
(Photo by @shoprosemaryhome on Instagram)

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This festive 2023 window display at Hucklebeary in Duluth, Minn., is full of fun party vibes! The snowman made of disco balls is a unique twist on a classic holiday icon, and the silver inflatables above and below fill the display from top to bottom. Pops of pink help break up all of the silver. (Photo by @hucklebearyduluth on Instagram)
Unexpected colors around the holidays stand out from the bombardment of red and green. This display at Hucklebeary in Duluth, Minn., uses three layers of fun and festive colors to draw attention to the candle holders and snowmen that adorn the faux fireplace. The colored ends of the firewood is an extra special touch and makes the whole area feel bright and cheerful. (Photo by @hucklebearyduluth on Instagram)


Happiness is infectious! Displays that feel bright and cheerful elevate shoppers’ moods — and put them in the mood to shop! This holiday window at Hucklebeary in Duluth, Minn., uses lots of yellow smiley faces and bold colors to create a joyful display. The tree made of paper lanterns and the white-and-yellow checked floor are the grounding elements, while smaller accessories like the candle holders, beads, mushrooms and merch fill it out. (Photo by @stephaniewedlundcreative on Instagram)
Store windows are the perfect place to set the scene for the season. This window display at Dimitriadis Action Stores in Greece created a skier’s snowy dream using white cloths, winter merch and a print of snowy trees. The glittering garland behind the set is an easy way to block off the scene from the rest of the store. (Photo by @anastasia_belijohn on Instagram)



This window display at the Gift Shop by Loriot in Kifisia, Greece, is a fun way to give passersby a sneak peek at what’s inside. The borders of the window are wrapped in Christmas paper that has been peeled back to give the illusion that the store itself is the Christmas present being torn open! Because the display has a sense of action, it’s even more motivating for customers. (Photo by @stavroula_mt on Instagram)
Large overhead props above a table display capture customers’ attention and give the display a sense of priority in the store. But Anastazia in Geneva, Ill., has turned the concept on its head — literally — by adding an upside-down tree to its table display. The effect is even more dramatic and eye-catching because it’s unusual and appears to defy gravity. (Photo by Amanda Erd)


Holiday shopping can stump even the savviest of customers, especially when they’re looking for a gift for someone who’s difficult to shop for. Make their lives easier by setting up a display of staff picks. This shelf display at Read Between the Lynes in Woodstock, Ill., showcases the staff’s favorite gourmet goodies, books, toys and more that make for easy gifts. (Photo by Lenise Willis)
Many stores have a Christmas tree display during the holidays, but you can set yours apart by adding unexpected ornaments, like baby onesies, coffee cups, books or even larger pieces of décor, like the candy canes and other decorations on this tree by Creative Co-Op.
(Photo by Creative Co-Op)












Retailer Carol Schroeder breaks down the importance of providing positive customer experiences amid uncertainty and addresses whether or not stores should jump on the texting train.
Q: We are concerned about many factors going into the new year: the state of the economy, the shortage of employees, the proliferation of online retail and the potential of tariffs. How do we keep these worries from impacting our business?
A: You are right in being concerned, because negativity breeds negativity. That is exactly what you want to avoid in providing an enjoyable shopping experience. Our attitude towards our business, and our customers, helps determine what will be reflected back to us. Every aspect of your store should say “come in, we’re happy to see you.” But sending this message out can be challenging when business is bad. We have to remember that shoppers have lots of options as to where to spend their money, from Amazon to big box stores. Providing a cheerful shopping atmosphere is essential for competing with these retail giants.
Part of offering a great customer experience is being open the hours that are convenient for your customers. I realize that many shops are sole proprietorships, so it’s not possible for the owner to be there every day or every evening. But it is worth taking a careful look at the shopping patterns of those you are trying to attract, and to consider whether the cost of an added employee is worth the investment to keep these customers happy.
The inventory that you offer is the most important element to providing stellar customer service, because if you don’t have the products that shoppers want — and new merchandise to keep them coming back — you won’t succeed. It may be time for an additional investment in inventory (or to clear out old stock to free up money for new purchases).
Changes in your window and store displays are also key to keeping customers coming back. It doesn’t take much money to repaint a wall or repurpose some vintage items into new fixtures or window props. Window displays should be changed regularly, at least every four to six weeks. If you find that you don’t have the time or energy for these tasks, look outside your business to art students, interior decorators or others who might enjoy doing freelance visual merchandising.
When things are not going well for your business, don’t share this information with your customers. It’s a better idea to have trusted advisors or fellow retailers you can talk to about the issues you’re facing. Joining a closed Facebook group or Reddit community may provide another outlet.
In striving to provide a positive shopping experience, it is worth keeping in mind this quote from poet Maya Angelou: "People will forget what you say, they will forget what you do, but they never will forget how you make them feel."
Q: A few years ago, we asked our customers to share their cell phone numbers so that we could send them text messages, and very few of them were willing to do so. Is the time right to attempt this again?
A: One of the changes that has happened over the past decade is that there are usually no longer charges for receiving text messages. Just about everyone has a smart phone with them at all times and checks for messages regularly throughout the day. SMS (short message service) is becoming a good option for many
businesses, and in fact the percentage of retailers incorporating SMS into their communication strategies is steadily increasing.
As much as I love permission-based email marketing, current statistics show that open rates and conversions (i.e. sales made) are much higher with SMS text messages. This is in part because customers are most likely to give their cell phone numbers to businesses they are very interested in engaging with. It’s also true that most of us receive so many emails that it’s easy to ignore some of them, while an incoming text has a sense of urgency — often triggering an alert on the phone.
A text message can reach customers right away, so it’s great to use for time-sensitive offers or announcements. The ability to customize the information based on the customer’s interests also contributes to making this type of marketing highly effective.
In order to start using SMS marketing, you’ll need to set up a dedicated phone number to send the messages from. You can do this by signing on to a platform that provides this service. Most email marketing companies such as MailChimp and Constant Contact now offer SMS messaging options. There are many other firms providing this service as well.
You’ll also need to collect phone numbers from your customers,

and to get their explicit permission to send them texts. To make it clear that they have opted in, start by sending a “welcome” text stating the name of your business, and thanking them for signing up — but also providing a “stop” option to cancel. In subsequent texts, always include your store name so they are certain who the message is from. Because customers can respond to a text, you’ll want to have a system in place to automatically respond. What makes a compelling text? The message should be concise (there is a standard limit for a text message of 160 characters, including spaces) and ideally include a call to action. Keep the tone personal and informal, like a message from a friend. You can include images, GIFs or videos in your message. Don’t overdo the frequency — once a week, or even two to four texts a month — are often ideal for preventing message fatigue.
Whenever you offer a discount, promotion or invitation to any event, you will make customers glad they signed up to receive texts from you. You might use a special code that is only available to those on your SMS list. Text marketing can be a great way to create an inexpensive, cross-channel approach to staying in touch with your customers and encouraging them to come into your store regularly to see what’s new.
Carol L. Schroeder is co-owner of Orange Tree Imports in Madison, Wis., and the author of “Specialty Shop Retailing: How You Can Succeed in Today’s Market.” Her book and weekly blog can be found at specialtyshopretailing.com.

Atlanta 1-16-E.17
Philly #313

We all know that social media can be a powerful marketing tool for retailers of all sizes. According to a 2024 Talker Research poll, of the 2,000 U.S. adult consumers surveyed, 68 percent say they have shopped through their social media feeds. Additionally, social media is also an important means of product discovery before making a purchase, with 22 percent of consumers using their feeds to read reviews, 20 percent doing research and 15 percent gaining inspiration on how to use products.
But, despite those favorable findings, for some retailers, it feels like social media and online marketing has reached a tipping point. With so many people and businesses to compete for attention with, and so many other things to do day-to-day in real life, lots of retailers are feeling burned out on content creation, leading many to wonder if they should pull back on their online initiatives in the new year.
To help us get to the bottom of common concerns about the efficacy of different marketing tools and strategies, we touched base with a few retailers from across North America to find out which marketing methods and social media strategies are working best for their stores.

Lori Sorrells Bowdoin
Blessings, A Christian Store Prattville, Ala.
“I have to say I’m getting customers in from several hours away because they found me on social media and made a point to come. I do a ‘Top Three Tuesday’ video every Tuesday, and it gets an amazing response. And it’s the easiest post I do!
“So, maybe it’s about finding the type of post(s)
that resonate with your customers and leaning in on that. I know I’m fast with a scroll, too, but I love pretty images in stories and will look at those, especially once I get to know the business.”

Bowling Green, Ohio
“The single best marketing thing we do is our two direct mail catalogs in April and November. People hold on to them for months and there are multiple coupons in them to get them in the door at different times over a 60-day period. Nothing else we do gets them in like the catalogs.
“That being said, you can't put all your eggs in any one basket. We still do email marketing, social media, bounce back promos, gift certificate marketing, digital news ads through a local digital newspaper and the occasional print media — very occasional. Keep trying things, because while email marketing may reach your customers, you always have to be reaching new people to keep growing.”
"Keep trying things ... you always have to be reaching new people to keep growing."
— Amy Craft Ahrens, For Keeps


Carly Patryluk
House Of Paws Pet Boutique Regina, Canada
“When it comes to social media, static posts in our feeds will typically get the least amount of traction. Videos, Reels and Stories will get the most visibility, but you need to stop the scroll with an effective hook or you'll get lost in the noise as people make decisions quicker regarding what content they will consume.
“I use a proven formula for all of my short-form videos and get my business in front of thousands or even millions of people each time I post! My intention is to create awareness and generate exposure for my business. I won't be letting off the gas in 2025 for my socials, I'll be going all-in on video content using a consistent formula that gets views. I explain my exact strategy on video content creation in an episode of
the Pet Shop Girls Podcast. There definitely is a formula and it works for all platforms you're posting videos on!”

Blooming Boutique Lewes, Del.
“Our boutiques and online [channels] are having their best year in 18 years. For marketing, having three to five ways to get new customers and three to five ways to draw existing customers back into the store is key to always have working for you. Social media, email marketing and live shows are all working for us, but we keep up with training and changes in these areas, as well as what is working now, plus we still do traditional marketing like TV.”



“We are thinking lots of homes in the area must be super clean and smell like Sweet Grace, because this multi-surface cleaner has been our top seller in Sweet Grace recently.”
— Blessings, A Christian Store



“We love our One Fur All candles! They are a soy-based, naturally fragranced pet-safe candle!”
— House Of Paws Pet Boutique




“Remember these? These awesome lip balm tins are super popular at For Keeps. If you grew up in the 80s you totally recognize them.”
— For Keeps



“The Asymmetrical Top by Lulu B is for all our ladies out there! It's truly one of the most flattering cuts from Lulu B and comes in a variety of colors and prints.”
— Blooming Boutique

As the industry seemingly resets itself for the new year after finishing up the holiday selling season and getting ready for the winter markets, the gift and home business is nicely set up for a recap report. Who am I not to take advantage of such timing and help us all get ready for whatever’s next?
SEE MORE PAGE 102

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“It’s going to be a big change and you better be able to go with the flow, whichever way that flow is going, in 2025.”





















































Thank heavens for Julius Caesar and his creation of the Julian calendar. Without it, what would hard-working but sometimes challenged magazine columnists like yours truly write about in January if not for a preview of the new year.
As it so happens, the gift and home business is nicely set up for such a report — as the industry really does reset itself for the new year after finishing up the holiday selling season and getting ready for the winter show season. Who am I not to take advantage of such timing?
So, as we take stock — literally and figuratively — for how we all did in 2024 and get ready for whatever’s next, it seems like the right time (and place) to lay out a few appropriate topics and themes to get the conversation started.






















1. 2025 Will Be Different than 2024 ... We Just Don’t Know How. It isn’t often that the start of a new year is different than the end of the old one, but it can be safely said the contrast for how our new national government runs things couldn’t be more of a contrast from the outgoing presidency. We’ll skip the politics, but how economic, social and regulatory measures are administered could radically change the business landscape. It’s going to be a big change and you better be able to go with the flow, whichever way that flow is going, in 2025.

uity & Sweet aper Fans













2. Where You Get What You Sell Will Change. If even some of the radical tariff measures being discussed by the new president are put into place it will mean a significant reordering of the sourcing model for suppliers, importers, retailers and ultimately consumers. It could mean more products coming from closer-in, like Mexico and the rest of Latin America. It could mean Asian nations like India, Pakistan, Vietnam and others pick up market share at the expense of China. What it probably won’t mean is any measurable increase in domestic production. We may see some additional final assembly of some products, but large-scale manufacturing is not returning. That ship has sailed ... literally.




3. The Housing Market is Going to Get Better. Frankly, many people thought we’d already see that surge begin with the lowering of interest rates but so far gains in new construction and resales of existing inventory have been modest at best. But it’s reasonable to expect to see a steady — if perhaps slow — increase in housing, which is good news for industries like gift and home (especially the latter) that depend on it for business. Be patient.


January 8 - 14 DALLAS WTC, Anne McGilvray & Co, Ste 270
January 14 - 20 ATLANTA AmericasMart, SchaubenCo BLDG 2, FL.11, Ste 1100
January 17 - 24 OAKLAND Sawmill Bldg, Keena, Ste 302
January 20 - 24 SEATTLE Seattle Mart, Ritz Sisters, Ste 202
January 26 - 30 LAS VEGAS World Market, Keena, Ste C-1035
February 2 - 5 NEW YORK NYNOW, Booth 905 kikkerlandwholesale.com
4. How and Who Retailers Buy From Will Evolve. One of the biggest stories of the past year has been the ongoing consolidation of sales agencies in the business as more companies merge and increasingly look for a national selling model. This trend is far from over.
5. The Consumer Remains Buoyant. Through COVID-19, the post-pandemic recovery, a contentious election and inflation the likes of which we have not seen in decades, consumers have continued to ... well, consume. Maybe with some ups and downs, but Americans — with good paying jobs, more valuable homes and inflation finally back down to manageable levels — are buying goods and services as they always have.
It's January: have a good 2025.

Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.


















Happy New Year! Let’s get this party started by recognizing some of the toy companies and brands with milestone anniversaries in 2025.
10 Years of Chocolate Pen. An imaginative toy that lets kids channel their inner Willy Wonka, the Chocolate Pen puts a sweet spin on artistic play. “Every kid would like to write in chocolate,” said John Ardell, co-founder and executive vice president of marketing at Skyrocket Toys. “The Chocolate Pen is a very simple concept, but it is executed very well.”
Tweaked over the last decade to improve its performance, kids can melt the chocolate, use the pen to load the chocolate and then begin writing. The process will be further enhanced this year with the shipment of new chocolate molds.







































20 Years of Ooly. In 2005, Carol Pankiw co-founded International Arrivals, a line of stylish stationery and home office products. She decided to rebrand two years later under the Ooly name and launched Yummy Yummy Scented Glitter Gel Pens. Today, the product continues to be the company’s best seller (2 million boxes worldwide) and inspiring other products, including Tutti Fruitti Scented Gel Pens.
This April, Ooly will team up with Peanuts — its first licensing program — with a double-ended brush and stamp markers set and a DIY shrink art kit.































































40 Years of University Games. Despite its start on April Fool’s Day in 1985, this board game company’s success story is no joke. What began with the popular Murder Mystery Party Game paved the way for a series of licensed product releases and a slew of acquisitions. “In today’s ever-changing toy market, being nimble and staying enthusiastic about evolving your strategy are huge advantages,” said President Bob Moog. University Games will be celebrating its smart decision-making all year long, with parties in Australia and the United States, retail programs and, of course, new games.























50 Years of Schylling. Call it a family affair: Founded by Jack Schylling and his brothers Dave and Tom, this company was fueled by a collector’s vision that was ahead of its time. “Jack’s passion for vintage tin toys was an essential ingredient in building Schylling’s distinctive identity,” said President Paul Weingard. “Schylling was known for recreating toys from the past long before the industry used the term ‘retro toys.’” Schylling has cultivated product trends that find favor with audiences of kids and adults alike. Retailers can expect a slew of new products across multiple categories this year, including Match ‘N Sniff and NeeDoh extensions.
60 Years of Spirograph. An engineer-designed drawing toy that uses gears to create geometric patterns, Spirograph first turned heads at the Nuremberg International Toy Fair in 1965. After its subsequent acquisition by Kenner, this toy was introduced to American audiences and has since evolved into a powerhouse brand. “Spirograph seamlessly blends creativity with nostalgia, which resonates across generations,” said Ben Taylor, vice president of marketing at PlayMonster, which acquired Spirograph in 2019.
Today, Spirograph is experiencing a boom driven by its ASMR qualities on platforms like TikTok and Instagram, where creators were invited to post content encouraging viewers to "take a brain break with Spirograph." The festivities will continue this year with new product releases and what Taylor is dubbing “our biggest innovation yet.”

Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.

Tara Navin, Dallas and East Texas Territory Manager for Collection 1 with the Portico Collection, has built a remarkable career in the wholesale industry. With over two decades of experience and a passion for creating meaningful relationships, Navin transitioned from the world of apparel to the gift and home industry three years ago. Her journey reflects her adaptability and her deep commitment to supporting independent retailers. In this interview, she shares her insights into the industry, the role of technology in her work and the invaluable lessons she’s learned along the way.
by Angela Schmook
Q: How did you first get started in the gift and home industry, and what has kept you passionate about it over the years?
A: I am relatively new to the gift world; I started with Portico about three years ago but have been in wholesale for over 20 years. I was an apparel rep before gift, so I knew there were a lot of crossovers, like the importance of relationships, travel and hard work. Gift has been a wonderful experience. I love the people and the products. Gift-giving makes you happy. It was different coming from the apparel world. I was surprised to receive a new introduction only two times a year. In apparel, we had one every three months. I have learned that with gift products, the line staple is important and builds repeat customers.
Q: What impact has the rise of e-commerce and online retail had on independent gift shops and your role as a sales rep?
A: Online and all the social platforms have played huge roles in my customers day-to-day business. I have several boutiques that use Facebook, Instagram and TikTok to sell their products and do live selling daily. Gone are the days of opening a store and expecting people to shop. Retailers have to do a lot of marketing, and the more we can help our stores with this, the more successful our customers will be. Sometimes I do [Facebook] lives at the showroom or the store, whatever I can do to help! Along with the e-commerce side, in-store events, pop-ups, and local shows are just as important. With all the uncertainty lately, my stores have been thinking outside the box to ensure they are selling.
Q: What role does technology play in your day-to-day tasks? Are there specific tools or software you rely on to manage orders, track sales, or communicate with clients? Is it cumbersome or helpful?
A: Without technology, our job would be much harder! I remember the days of printing out Mapquest for a week’s worth of travel and handwriting all my orders. We just transferred over to MarketTime. We use it for order entry while on the road and at markets. It holds all our catalogs, and when you have a lot of lines it really helps. Catalogs are wonderful and a great tool, but having a digital copy is also a huge help. We use email and text daily to communicate with our customers, and I use Google Maps daily to map out the best routes to optimize my time on the road. MarketTime has great reports we can use to see who hasn't ordered and what are our top sellers for the month. What we can't get from MarketTime, our vendors provide us.
Q: Have any mentors or colleagues profoundly influenced your work style or career choices? What lessons did they share with you?
A: When I was in college studying Apparel Merchandising at OSU, I thought the only route was to be a buyer. I worked at a clothing boutique, and my manager, Melanie Field, took me to my first market. I was hooked from day one! Who wouldn't want to work around all these beautiful things and gab all day? I knew that this was for me and never looked back. I started on the wholesale apparel side, but during COVID, everything changed. The opportunity to enter the gift industry came up and I jumped. Working with all these incredible women at Portico and building meaningful relationships with my customers brings me joy. I am so grateful to work in this industry! I am very lucky to work with wonderful people in this industry who have taught me what it takes to succeed, and I look forward to learning more ways to improve.



















The president and CEO of Transpac Brands, Laurie Gilner, shares exciting news regarding milestones and celebrations for 2025.

























































Q: Which of your brands are celebrating anniversaries in 2025?
A: All four of our brands under Transpac Brands are celebrating important anniversaries in the same year. VIP Home and Garden is celebrating 35 years; Transpac is celebrating 30 years; Season’s Designs is celebrating 25 years and Totalee Gift is celebrating five years.
Q: Two of the brands were acquired from family-owned operations; tell me more about them and how they got started.
A: VIP Home and Garden got started as a way to source products by a retailer in order to round out their assortments with products they were having a hard time finding. Thirty-five years later this brand continues to be known for unique product offerings in the home décor and decorative accessories world. VIP was a good fit for Transpac Brands in order to leverage its strong infrastructure that can be maximized yearround, not just seasonally.
Even though we’ve only owned the VIP Home and Garden brand for two years, we feel 35 years in business is definitely worth celebrating. Although we weren’t there from the beginning and through the years, we respect the hard work and dedication of others that came before us to allow this brand to prosper through the years.
Twenty-five years ago, Mike Davis started Season’s Designs primarily in the category of glass ornaments. Over the years, the assortment has grown to thousands of skus with a focus on holiday and making its way in unique large indoor and outdoor light up and décor.


































Transpac Brands' acquisition of this brand just two years ago has been a great way to round out the seasonal categories and make Transpac and Season’s Designs a one-stop shop for all things seasonal. It’s wonderful to have the original owner as part of the brand today to celebrate this important milestone.
Q: Why is it important to Transpac Brands to keep these family-owned legacies alive?
A: In an industry with a lot of consolidation and change, we are immensely proud to have four brands with a combined 95 years in the gift and home industry. It takes excellent employees, strong partnerships, great product with strong sales and marketing, and strength in operations to endure over time. It is an honor to be a strong player in the gift and home industry and celebrate these milestones with those that have been such a great part of our history.
Q: How do you plan to celebrate these milestones in 2025?
A: To kick things off, we’ll be hosting a series of exciting showroom events with The Greatest Showman theme woven throughout to offer a truly memorable experience. These events will include fun interactive activities, games and a variety of food and beverages. Additionally, we’ll be offering exclusive discounts from each company to help enhance profitability for our customers. We are committed to making sure the spirit of celebration extends throughout the year.
Ultimately, our goal is to show our appreciation to our retailer and rep partnerships who have been integral to our success … and have a little fun along the way!

Discover the new Vance Kitira Scented Candles, available in sleek clear or soft frosted glass. With 12 captivating scents, two sizes, and a burn time of 60-80 hours, they’re perfect for any room, occasion, or gift. Elevate your space with luxurious fragrance and a clean, even burn.









Source: Shopify, The State of the Ecommerce Fashion Industry 55% of consumers are interested in purchasing SUSTAINABLE CLOTHING.

It’s a buzzword you’ve surely heard time and time again: sustainability. More and more consumers are seeking out sustainable products and products with eco-friendly packaging. According to a report from Shopify, “The State of the Ecommerce Fashion Industry,” 70 percent of shoppers say they are willing to pay more for sustainably produced goods. A good chunk of consumers are also looking to become more knowledgeable about sustainability, with 55 percent of shoppers saying they are looking to brands to help them know what makes their clothes sustainable. As fast-fashion options continue to pop up, consumers are looking for convenience, too, when it comes to identifying eco-friendly apparel options.
Types of jewelry consumers plan to buy in the next 12 months













How non-top 100 retailer regional receivables in the U.S. compare year over year: November
GAIN AR Statistics show the November 2024 overall receivables of non-top 100 retailers are down 22.4 percent compared to receivables of non-top 100 retailers in November 2023. November’s reduced receivables is further driven by a 21.2 percent decrease of November current receivable dollars on non-top 100 retailers. Year to date, 2024 overall receivables of non-top 100 retailers are down 14.0 percent from 2023. The November 2024 receivables of top 100 retailers are also down 23.8 percent compared to November 2023. This chart is created from data provided by the Gift Associates Interchange Network (GAIN).
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“If you don’t know where you are going, any road will get you there.” Looking at our industry today and seeing what’s coming, this Cheshire Cat wisdom comes to mind. It’s chaotic and confusing out there and without a clear destination in-mind for business growth and success, it’s easy to lose our way. SEE MORE PAGE 114

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“When turmoil and volatility surround us, a reliable map becomes crucial to chart a deliberate path forward.”













“If you don’t know where you are going, any road will get you there.” Looking at our industry today and seeing what’s coming, this Cheshire Cat wisdom comes to mind. It’s chaotic and confusing out there and without a clear destination in-mind for business growth and success, it’s easy to lose our way. The first goal for a digitally enabled strategy is to get your overall plan in order. This builds a more resilient company by establishing where you’re going and defining the road you'll use to get there.
Many rely on gut instinct or trial and error to reach a generic goal like “growth” — a dangerous foundation for strategic decisions or technology investments. You need to know where you’re going. Define the future-state destination and then build the plan to get there. Take the time to set your company’s view on the future and ask questions:
• Who will your customers be in 12, 24, or 48 months? What’s new here?
• What will they be up against in the larger industry? The world?
• What will they desire and need from your business to thrive?
• Where are you creating competitive advantage?
Set your vision for the world, industry and customers — and define your company’s place at the intersection of all three. From there, get granular and quantify the outcomes you want to achieve. Finally, reverse engineer those outcomes.
• Where are your current gaps and areas of low confidence?
• How many customers do you need; how much do they need to buy?
• What must change to advance your goals?





Surf Show - Booth 513
Dallas Gift Show - Diverse Showroom WTC2050
Atlanta Gift Show - SE Marketplace, Bldg 2, #1380
Rocky Mountain Gift Show - TBD Las Gift show - C801
Rocky Mountain Gift Show - TBD Las Vegas Gift show - NEST, C801 c - Booth 5132, #1380


• What technology could get you there faster?
Next, build the road. Map your current organization’s people, processes and tools to those desired outcomes, asking:
• Where are you already making positive in-roads?
• Where are your gaps?
• Should you enter new sales or marketing channels?
• Do you have the right technology and processes in-place?
• Where should you invest?
Then, get analytical. For each lever or initiative, define measurement plans and key performance indicators (KPIs).
By leaning into the planning process and setting a data-defined vision for long-term growth, your company is differentiating itself from so many others. You’re moving towards a clear destination, with a reverse-engineered plan to get there.
Of course, situations change, and you adapt as they do. As the brilliant philosopher Mike Tyson said “everyone has a plan until they get punched in the mouth.” When change comes, your company won’t find itself in a constantly reactive state. You’ll have the data, roadmap and collaborative team ready to adjust.
*Editor's note: See the full version of column at giftsanddec.com/tech-talk.



Eric Dean is the founder and CEO of Whereoware, a digital experience consultancy. He oversees the corporate vision, strategy and growth initiatives, focused on enhancing service offerings, expanding into new markets and delivering exceptional client results. He is also an entrepreneur, executive consultant and business mentor.

We’re constantly updating our digital content with new ways to keep retailers up to date on the latest industry news, retail tips and awesome products.


After attending shows in Dallas and Atlanta, our Editor in Chief Lenise Willis will be sitting down with Patrick Keiser of Heart on Main Street on Jan. 22 to discuss the new products and trends they are seeing for 2025. Be sure to follow both Gifts & Decorative Accessories and Heart on Main Street on Facebook so you don't miss this webinar! @giftsanddecmag


Our editors are hitting the road for winter markets this month! Be sure to follow GDA on Instagram to keep up with everything they see, learn and do live on our Instagram Stories and Highlights.
@gifts_and_dec
“Underpinned by our desire for everyday pleasures, Pantone 171230 Mocha Mousse expresses a level of thoughtful indulgence… Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”
— Leatrice Eiseman, the Pantone Color Institute
@gifts_and_dec

Did you know you can read this issue and a back catalog of our other past issues online at any time? It is a perfect option for the busy winter market travel season! Head to our website now to learn more about our digital editions. giftsanddec.com






See a few of the top social posts in our network.
According to the 2025 Gift Book Consumer Survey, more than half of all respondents reported that they were somewhat or extremely likely to purchase bath and body products as a gift in the next 12 months. From a boutique store specifically, 55 percent of consumers said they would be most likely to buy hand lotions and salves. While your customers may be eager to shop these products in your store, marketing such tactile products online is not an easy task.






How can you convince a customer to come in and try a new lotion when they can’t see or smell it? This month, to give you some inspiration, we have pulled six posts from retailers around the country who are doing a great job highlighting their bath and body offerings in unique ways.






Without a doubt, candles are a favorite purchase for consumers both as gifts and for personal use. It’s the most popular product choice in the home fragrance sector, according to the 2025 Gift Book Consumer Survey. In fact, more than three quarters of consumers — 77 percent to be exact — said they plan to purchase at least one candle in the next year.
One of the growing trends within the candle category is the idea of reusable vessels. Whether it can become a small planter, a food-safe bowl, a fl ower vase or anything else consumers can find useful, candle vessels that can get a second life once the melting is over are continuing to rise in popularity.
Clark & June Candle Co., a small-batch hand-poured candle company based in Nashville, Tenn., taps into the trend with their Cocktail Collection.
The collection features a vessel that can be used as
a cocktail glass long after the candle finishes burning. The glass itself is a 13.5-ounce container and holds an 11-ounce poured soy candle. With two cotton wicks, each candle boasts a burn time of 70-80 hours.
If the vessel wasn’t enough to draw customers in, the ability to localize it just might. The glass vessels are adorned with a 22k gold foil image of a different state emblazoned on the face. Currently, Clark & June offers 17 different state silhouettes, with plans of more launching in the near future.
The available scents are also paired appropriately with the states for easy orders, as you’ll find BarrelAged Bourbon Vanilla in the Kentucky candle and Grapefruit Mandarin Vanilla for Florida.
The Cocktail Collection. Clark & June Candle Co. clarkandjune.com


Made with 100 percent soy wax

by Amanda Erd

Vessel is reusable as a cocktail glass


Designs available for 17 states



Part of religious ceremonies, holidays and more, candles are integral to a growing number of traditions, especially as consumers continue to commemorate life events and smaller holidays in bigger ways and socialize more at home. But what kind of candles are they doing all that celebrating with? We spoke to candle brands and makers from across a spectrum of styles and sizes to find out.
by Adelaide Elliott
When you think of celebrating with candles, what is the first image or candle that comes to mind? For many people, birthday candles atop a cake is the most obvious association, but if you dig a little deeper, you might find that there are a number of candles that make their way into life’s biggest moments as gifts, mood lighting, parts of ceremonies and much, much more. And as dinner parties, minor holidays and more elaborate candles continue to trend up, it seems that candles are making their way into even more of your celebratory displays and, even more importantly, your customers’ events, too.
Candles have been a giftable favorite for seemingly as long as gift giving and gift stores have been around. Coming in again this year as the first home fragrance choice for all age groups with 77 percent of respondents indicating plans to buy in the next 12 months in the 2025 Gift Book Consumer Survey and racking up a total international value of more than $11 billion this year per Statista, a German-based market research company, the importance of candles should not be underestimated.
“Candles have always been historically a huge thing — birthdays, anniversaries, celebrations, ceremonies — so they
hold a lot of strength, power and a lot of potential even in everyday settings,” noted Judy Walker, gift and party supply maker Tops Malibu’s founder, designer and CEO.
For Walker, tapping into the power of the surprise is key to a good gift and the creation of every Tops Malibu product, from the brand’s surprise balls to its candles and more.
Tops Malibu has been in the business of surprising and delighting since 1983 when Walker started the company after the success of an interactive art gallery — the first of its kind then — and garnered celebrity attention from designs like her bubbler necklace before moving into a new medium — candles.
Walker called them Good Fortune Candles then — petroleum candles in the shape of things like birthday cakes and planets filled with hidden gems, crystals and a capsule with a surprise paper fortune — and they were an immediate hit. Today, Good Fortune Candles look a little different, made of a coconut blend wax and hand poured in a glass vessel, but the inclusion of surprise fortunes, gems and crystals has remained the same.
Tops Malibu has even brought that element of surprise to other candles like a custom capsule message piece called the Bespoke Message Candle and its beeswax Treasure Candle that holds the same surprises as the Good Fortune Candles plus an added charm for candle burners to dig out while burning and



Day
enjoy. Tops Malibu’s Good Fortune Candles are also available in a tealight size.
A smaller format spinoff of its Treasure Candles has also been introduced, called Charmed Tealights. The sparkle-topped tealight candles, available in holiday themes and everyday celebration themes, are filled with charms that can be retrieved with an included wand after being burned. Each charm has a meaning, and each candle includes a charm glossary so that users can identify each one’s meaning.
At 54 Celsius, the brand’s original introduction, Pyropet candles, rely on candles melting to reveal their “wow” factor — the eerie and whimsical hidden metal skeletons left behind after the animal- and creature-shaped wax candle melts away.
“It’s all about the reveal,” noted Dan Koval, 54 Celsius’ managing director, about the candles that helped first launch the brand in 2013. “That’s something really unique about working with candles. Getting that reveal moment.”
The same principle applies to the brand’s second introduction, its giftable Secret Message Candles. These glass vessel candles slowly uncover a surprise message printed on the bottom as its pink hued wax heats up and goes transparent. Messages include “punny” sayings — like “I’m Flaming Gay” — but they also include notes of thanks, encouragement and even birthday wishes.
At Homesick, the real messages and sentiments behind its candles are shared through scent.
The candle brand, which started in 2016, is best known for its original collection of state-specific scented candles. However, today the brand boasts hundreds of scents and candles in dozens of themes, including holiday candles and what it calls its “celebration candles,” covering life events like birthdays, graduations, marriages, new homes and even new jobs.
Each candle is carefully scented to replicate the smells associated with those occasions. Homesick’s New Home Candle uses notes of musk, jasmine, cedarwood, lime and more to reproduce the scents of clean linens, fresh air and a new space, and the company’s Just Married Candle mimics the scents of a honeymoon vacation — sea salt, peach nectar, champagne,

Thanks Secret Message Candle. 54 Celsius. wholesale.54celsius.com
amber crystal, driftwood and more. Homesick’s Birthday Party candle pulls inspiration from a birthday cake, pulling gourmand fragrance notes to mimic a vanilla frosting smothered cake.
Speaking of birthday parties — and more importantly birthday cake — candle cake toppers are also changing in reaction to consumer trends, growing more elaborate as consumers look to upgrade the tradition and incorporate it into more than just birthday celebrations.
At 54 Celsius, the brand’s extra tall “Wishing You” Birthday

Elevate any room with our updated Reed Diffuser Kit, designed to deliver lasting, flameless fragrance. The kit includes premium fragrance oil, a set of reeds, and three elegant cap options—black, silver, and gold—so you can customize the look to match your décor. The sleek, modern vase adds a sophisticated touch to any space, while the elegant packaging makes it an ideal gift. Effortlessly create a welcoming ambiance in your home or office, and enjoy a beautifully scented environment every day.



Candles — which come in a pack of 10 — aim to modernize the traditional birthday candle, playing with the idea of a birthday wish for all ages. Each candle carries a unique, printed birthday wish like “Good Health” and “Joy,” helping the birthday wish maker to set their intention.
Unique, adult-friendly shaped candles have been popular with Fred & Friends for the last several years. The humor and pun-forward brand of giftables offers a number of birthday candles — from a set of pasta-shaped candles to a set of faux joint candles — looking to appeal to older consumers who may be less interested in showing off their exact age with traditional numbered candles. Best sellers from the range include its Lighten Up candles, made to mimic gold mylar ballons and available in three “sassy” and shortened phrases like “HBD2U” and “OLD AF,” and its Woodland Wicks mushroom-shaped candles.
Reusable candle holders for cakes have also been trending up. At Fred & Friends, a cake candelabra that holds five traditional birthday candles has become a favorite among consumers, as have Camp Hollow’s heirloom quality porcelain “Party Animal” Cake Toppers. Designed to be collected and used for years — Camp Hollow even sells a display shelf for its toppers — the whimsical toppers are highly detailed, featuring animals, bugs, mushrooms and mythical creatures, and can hold one candle each.
“At Camp Hollow, there’s something worth celebrating every day,” the brand writes about its toppers online. “Our ‘Party Animal’ Cake Toppers are brilliant for birthdays and special occasions, but we think there's also a certain magic in lighting yourself a candle and making a special wish on the other 364 days of the year. With these unique, handmade treasures, why wouldn't you want to?”
And it seems that Camp Hollow’s customers agree with that sentiment. The toppers have gained a cult following among Camp Hollow’s fans, and the brand has even started a Wish of the Month Club, a subscription-based club that gives Camp Hollow fanatics access to an exclusive new and discounted cake topper each month on its website. While Wish of the Month Club cake toppers are not available for wholesale, dozens of other toppers are, including its seasonal designs for the Chinese New Year and more.
Across the board, it seems that consumers are seeking out new ways to celebrate everyday happenings and even smaller holi-

days like Halloween and Valentine’s Day, both of which are gaining spending ground with consumers according to 2024 reports from groups like the National Retail Federation. And, luckily for those that sell candles, candles are taking centerstage as a way to set the mood for those everyday dinner parties and gatherings and as a fun seasonal addition to consumers’ holiday décor collections.
During last market season, gift and home décor brand Mud Pie released a number of new decorative taper candles and taper holders for every season and holidays like Easter, Halloween and Christmas. Available in a variety of styles, sizes, colors and materials, tapers combine the best of both recent party trends with the already popular move toward more traditional looks in interiors thanks to trending styles like maximalism and the Instagram and TikTok friendly grandmillennial and coastal grandma design styles, so it was a “natural move” to offer more seasonal options, according to Mud Pie.
















Tapers have been trending for the last few years — Gifts & Decorative Accessories’ editors started talking about them in 2022 — starting when COVID-19 restrictions lifted and consumers began planning and hosting parties and dinner gatherings bigger and better than ever before to make up for lost time. Now, consumers are celebrating and hosting more often at home both because they are used to doing so and due to price constraints according to studies from groups like Circana and the International Housewares Association, which predicted in a 2024 report that eight out of 10 consumers expect to entertain at home in 2025.
And while tapers and other candles like statement pillar candles used in tablescapes at dinner parties are traditionally unscented, scented candles have also made a splash among at-home hosts looking to set an olfactory scene to add to the celebratory vibe. Themed scents have been particularly popular for this purpose, with consumers seeking out cocktail-scented candles for drinks at home and working hard to layer home fragrance products in their home — doubling down on a scent by using a matching room spray, laundry detergent, etc. and a candle — to build a “signature scent” for their home.
Seasonal scents for more niche holidays have also grown in popularity, used to create a mood for both seasonal gatherings and for everyday enjoyment by consumers looking for new ways to get into the spirit.
At Paddywax, a Nashville-based candle brand part of the Design Works Collective, some seasonal scents — especially for the winter holidays — sell year-round and are incorporated into a variety of designs and collections from the candle brand, including a number that are “neutral” enough to be burned in any season.
That being said, the company has been expanding its holidayspecific offerings, too, even branching into themed incense holders with its Holiday Town collection and more. Throughout the year, the brand has seen an uptick in people gifting and buying candles for the seasons and more minor holidays, too.






































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by Amanda Erd
It’s no secret that Christmas is the most popular holiday for decorating among consumers. That was confirmed across the board as consumers from all generations stated Christmas is the top holiday or season they plan to buy home décor for in the next year, according to the 2025 Gift Book Consumer Survey.
The Christmas season comes with many classic motifs, and while plenty of shoppers are seeking nostalgia — at least 50 percent of all generations rate nostalgic as their top style — many opt for a more seasonal winter look. Peruse the next few pages of ideas for all holiday styles, from classic colors to pastel palettes to snowy scenery, that are perfect to stock for the 2025 decorating season. We’ve also rounded out the selection with a few other holidaythemed gifts and goodies. Afterall, January is the most popular month for retailers to order their Christmas goods.








Santa at Hearth ornament. Old World Christmas. oldworldchristmas.com
Ceramic Nativity Set. Mud Pie. wholesale.mudpie.com
‘Twas the Night Before Christmas Heat-Transforming Mug. The Unemployed Philosophers Guild. philosophersguild.com
Tufted Holiday Pillows. Peking Handicraft. pkhc.com
Holiday stickers. Stickers Northwest. stickersnorthwest.com
Six-Inch Hollywood Hats Oz 4-Piece Boxed Set Ornaments. Kurt Adler. kurtadler.com
Christmas Cookie Market Pad. Rifle Paper Co. riflepaperco.com
























Seasonal taper candles. Mud Pie. wholesale.mudpie.com Mini Dark Chocolate Sea Salt Caramel Tree. Abdallah Candies. abdallahcandies.com Ceramic Colorful Christmas Tree Cookie Jar. Young's Inc. youngsinc.com
Chocolate Gingerbread Friends Pack. Lolli & Pops. lolliandpops.com












Jolly Holiday Dinner Plates. Sophistiplate. sophistiplate.com
Holiday Cookie Cutter and Spatula Set. Stephen Joseph. stephenjosephgifts.com
Bubblegum Papa Noel ornament. Old World Christmas. oldworldchristmas.com
Pink Nutcracker. Boston International. bostoninternational.com
Holiday Cheer Board Set. Pavilion. wholesale.paviliongift.com
Deer Friends Dinner Plate Set. Casafina Living Inc. casafinaliving.com
“Believe” snowman tea towel. Wildwood Landing. wildwoodlanding.com























Christmas Cat & Dog Stockings. Season’s Designs. transpacbrands.com/seasonsdesigns
“Feliz Naughty Dog” Holiday Socks. Karma. karmagifts.com
“Chicken It Twice” tea towel. Mud Pie. wholesale.mudpie.com
Flocked Tinsel Lighted Snowman. Raz Imports. razimports.com
Let It Snow Wooden Sign. VIP Home & Garden. transpacbrands.com/vip-home-and-garden
Animated Musical Tree with Train. Raz Imports. razimports.com
Holiday card. Shannon Martin Design. wholesale.shannonmartindesign.com
“Snowscape: A Winter Pop-Up Book” by Yoojin Kim. Up With Paper. wholesale.upwithpaper.com



















































Shower Burst Duo in Rosemary + Peppermint. HydraAromatherapy. wholesale.hydrabrands.com
Fizzing bath soak. Latika. latikasoap.com/wholesale
Christmas Bouquet Foaming Soap. Michel Design Works. stonewallkitchen.com
Tinsel & Spice Signature Jar Candle. Capri Blue. capri-blue.com










by Amanda Erd
Easter is the prime spring holiday when it comes to home décor. According to the 2025 Gift Book Consumer Survey, roughly a quarter of consumers from each generation plan to buy home décor for the occasion, with millennials leading the pack at 29 percent. And while Easter comes with its own iconic imagery — think bunnies, eggs, chicks and the like — there are more options piquing consumer interest.
Critters like caterpillars, butterflies, bees and more have started becoming more prominent in designs for springtime décor. Items donning these animals are easily blended into the traditional Easter setups, giving an overall feeling of springtime happiness. Take a look through the following pages and consider not putting all your spring inventory eggs into just one Easter basket this season.









Caterpillar greeting card. Up With Paper. wholesale.upwithpaper.com
Easter Scene Sitter. Mud Pie. wholesale.mudpie.com
Gingham Ducks Critter Set. Primitives by Kathy. primitivesbykathy.com
Enamel Paperclips. Rifle Paper Co. riflepaperco.com
Beehive pillow. Peking Handicraft. pkhc.com
White Bunny Napkin Ring. Tableau. tableau.markettime.com











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Citronella Candle Stakes. Mud Pie. wholesale.mudpie.com
Spring animal stickers. Stickers Northwest. stickersnorthwest.com
Resin Pigs with Wings. Transpac. transpacbrands.com
Hoppy Easter Sweatshirt. Jane Marie. janemarie.com
Butterfly and flower gift bag. Jillson & Roberts. jillsonroberts.com
Beehive Teapot. VIP Home & Garden. transpacbrands.com/vip-home-and-garden











































Butterfly pillow. Peking Handicraft. pkhc.com
Easter Egg ornament. Old World Christmas. oldworldchristmas.com
Ceramic Bunny Bum Pots with artificial flowers. Young’s Inc. youngsinc.com
Spring Farm Sticky Notes. Rifle Paper Co. riflepaperco.com
Spring Egg Potholder Gift Set. Design Imports. designimports.com
Caterpillar Bookends. Raz Imports. razimports.com










































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by Adelaide Elliott


Love it or hate it, social media can make or break a product or a trend. But, with trends online moving faster than ever — so fast in fact that many experts think most should not even be called “trends” anymore — how do you know what is here to stay? While no one can see the future, our editors have gotten pretty good at predicting what will continue to be popular among consumers. Below, check out a few products, themes and even people that started gaining notoriety in 2024 and will continue to gain recognition in the new year.







Overhead lighting is out and ambient lighting is in according to online interior designers. Set the right mood with your displays with the help of a few lamps! And, don’t forget — the smaller, the better.
Portable Lamp with Metal Shade. Napa Home & Garden. napahomeandgarden.com
Selenite Crystal Mushroom Lamp. Rock Paradise. rockparadise.com
Retro Candle Warmer. Filtrum Home. filtrumhome.com

We started talking about bows in 2024, and it seems the trend is nowhere near over online. Keep the hyper-feminine coquette conversation going in your store with these finds.
Bow Jewelry Stand. 8 Oak Lane. 8oaklane.com
Ivory Rhinestone Bows Headband. Shiraleah. shiraleah.com
Indie Earrings. Linny Co. shoplinnyco.com
Set of Two White Bow Cosmetic Cases. Shiraleah. shiraleah.com









































































Medieval is having a major moment, according to Pinterest trendwatchers, who dubbed 2025 the year of “castlecore.” Get ahead of the trend with these ye olde picks inspired by classic medieval art.
Medieval Border Notepad. The Creeping Moon. thecreepingmoon.store
Set of Four Medieval Unicorn Tumbled Marble Coasters. Studio Vertu. studiovertu.com
Medieval Stained Glass Sticker. Clarice Tudor. claricetudor.com








Whether your customers are “sleepmaxing” or working on their “sleep hygiene,” wellness gifts focused on improving sleep will continue to be popular among consumers of all ages this year.
Silk Weighted Sleep Mask. Nodpod. nodpod.com
Deep Sleep Pillow Spritz. Rowe Casa Organics. rowecasaorganics.com
Mouth Tape. Mintier. shopmintier.com















Martha Stewart has been part of the cultural conversation for decades, but thanks to the October 2024 release of her Netflix documentary, “Martha,” and her continued work with other celebs like Snoop Dogg, the “original influencer” is trending online again.
What Would Martha Stewart Do Bumper Sticker. Gentle Thrills. gentlethrills.com
Martha Stewart Ornament. Silk Road Bazaar. thesilkroadbazaar.com
“Martha Stewart’s Cookie Perfection” by Editors of Martha Stewart Living. Penguin Random House. penguinrandomhouse.com

Book lovers continue to unite online thanks to communities like #BookTok, which means you need to stock up on both new books and gifts to go along with those for the committed readers.
Book Fair Candle. Nostalgia Kicks. nostalgiakicks.com
Book Rest Lamp. Suck UK Ltd. suck.uk.com
The Book Lover’s Journal. Inklings Paperie. inklingspaperie.com
































































































by Adelaide Elliott
In honor of Pantone’s Color of the Year 2025 announcement last month, we are celebrating colors of every hue! Pantone 17-1230 Mocha Mousse, a warming, rich brown hue, was chosen to embody 2025 by the color matching company, but the experts at Pantone will be the first to note that many shades will come to define the year as trends arise and form. From color swatches to rainbow designs and Pantone licensed products, these gifts come in every shade for every kind of shopper in your store and every kind of color trend that might emerge in 2025.








“Find Joy” Trinket Dish. Quotable. quotablecards.com
Color Block Doormat. Design Imports. designimports.com
Color: A Sketchbook and Guide. Chronicle Books. chroniclebooks.com
Set of Six Art Deco Colored Crystal Coupe Glasses. Khen. khen.com
Desert Color Story Mini Rug. Verloop Knits. verloopknits.com
Pantone Postcard Box. Chronicle Books. chroniclebooks.com
Color Craze Liner. Living Royal. livingroyal.com



















































































Colorbrush Watercolor Pencil and Paintbrush. Snifty. sniftypen.com
Macchiato Cups. Copenhagen Design. copenhagen.design
Multi Colors Pompom Garland. Carol & Frank. carolandfrank.com
Multicolored Ana Earrings. Zenzii. zenzii.com
Pantone Green Shades Print. Haus and Hues. hausandhues.com
Set of Two Watercolour Swatches Playing Card Decks. Roomytown Inc. roomytown.us
Compliment Pencil Set. Ban.do. bando.com







Pantone Colors Artist Holiday Card. HellaHoney Co. hellahoneyco.com
Watercolor Swatches Matches. HomArt. homart.com
Red Corner Colorblock Big Scarf. Verloop Knits. verloopknits.com
Color Block Weekly Memo Notepad. Rifle Paper Co. riflepaperco.com
Multicolored Checkered Coffee Tumbler Cup. Katydid. katydidwholesale.com
Colorful Confetti Keychains. Taylor Elliott Designs. taylorelliottdesigns.com


















































Congrats to everyone reading this — you officially survived the 2024 holiday season! It was a busy year for everyone in the retail business, including the GDA team! As retailers start prepping for 2025, our editors have chosen a few products — from ornaments to tech-enabled gift tags — they would recommend to anyone looking for new holiday products to stock for this year’s season.









Video Stickers spokenote.com
Not only do I have candles and a garden flag that wishes everyone a “Happy Pawlidays,” but I also love decorating my Christmas tree with either customized ornaments for my labradors, Zoe and Lola, or ornaments in their likeness. This year, I have two new ornaments from Sandicast that will definitely be making it to the front of the tree: a black lab ornament and a chocolate lab ornament. Both Christmas ornaments are hand-cast, hand painted and have a realistic quality. I love how adorable and playful the sculpted dogs are, and I also love the festive, plaid packaging that each ornament came in, making it feel even more special. These two are just a small sampling of the amazing animal sculptures by Sandicast, which has several sculpture sizes and poses available within each dog breed.
After learning about their products back in 2022 when the company teamed up with the American Specialty Toy Retailing Association, I have become a Spokenote devotee. I use the tags or Video Stickers every time I ship a gift out for the holidays to make those gifts feel a little more personal.
The Spokenote Video Stickers have been my favorite product by far. They can be applied to a card or gift just like any other sticker, but each one is linked to a video I can record or upload myself using the individual QR codes. Once the code on the gift label is scanned for the first time, a video can be uploaded or recorded using that link, and the video is then paired to that code. After that, anyone who scans that code can view and share the video. It is easy to use and a fun way to upgrade my gifts and cards!

Light-Up Wine Glass & Stopper Set wholesale.mudpie.com
During the holidays, I like to relax by nestling in the living room with the glow of the Christmas tree lights and a nice movie on the TV. But when I can’t be in my little nest, I like to display my holiday spirit in other ways.
When I came across this adorable wine glass and stopper set from Mud Pie, I just knew it needed to be part of my collection. This glass is the perfect combination of sophisticated with a touch of sassy that fully captures my personality. The glass has a beautiful snowman design and holds 18 oz. of my drink of choice. The light-up stopper is battery operated and is designed to fit most standard wine bottles. Not only is it a fun personal purchase for myself, but I would happily gift this — or one of the other two designs currently available — to a number of my friends!





In a time when personalizing and customizing are all the rage, consumers more than ever are looking for accessories for products they use every day. From decorating laptops, notebooks, water bottles, cell phone cases and so much more, consumers love the idea of showcasing themselves on their stuff.
Stick With Finn, a family-run sticker company in Walnut Creek, Calif., is focused on just that — giving consumers hundreds of options for adding a little something fun to their life.

“I started Stick With Finn because I wanted a way to bring a little extra joy into everyday life — something small but meaningful that could brighten someone’s day,” founder Elle Gilson says on her website.
After putting some thought into how she could spread that joy, Gilson — inspired by her dog Finn — started creating hand-drawn stickers. “They’re like tiny, portable pieces of art that you can carry with you wherever you go,” she said.
Now, Stick With Finn offers more than 700 sticker

designs across a multitude of categories. There are stickers for just about everything: specific hobbies, like science, outdoors and books; activism; mental health; disability awareness; funny and snarky phrases; and of course, plenty of dogs and animals.

Each sticker is around 3-inchby-3-inch in size
Each sticker is made with a high-grade vinyl and is printed with eco-friendly ink. They are topped with a protective laminate layer to extend the life of the sticker and make them scratch-resistant and waterproof — even in the dishwasher. Even in outdoor conditions, the stickers boast a lifespan of at least five years.
To top it all off, Stick With Finn also partners with several animal rescues and conservation programs to help “bring joy to animals and creatures in need” through yearly donations.
“Our stickers are here to make a mark, wherever you go,” the brand boasts.
Assorted stickers. Stick With Finn. stickwithfinn.com


by Amanda Erd





















































































Made for indoor/ outdoor use

Based in McKinney, Texas, Uruba Rehman started practicing the art of macrame when she was a teenager but fell out of the habit as she got older. It wasn’t until the pandemic — and consequential boredom — hit that she decided to pick back up the craft. A financial analyst by day, Rehman somehow found the time to start her company, Handmade by Uruba, and now makes and sells handmade macrame bookmarks, keychains, wall hangings, car accessories, plant hangers, hat hangers and more, all part time while still maintaining her fulltime job as a senior financial analyst for a Fortune 500 company.
“I have been working in corporate finance for a few years now and for the first couple of years, I had a job that was extremely demanding and emotionally draining,” Rehman wrote in a 2022 blog post when she launched the business. “Making macrame and selling them every now and then would bring me so much joy.
Measures
5.5 inches long
by Lenise Willis
So, I continued on that path and built this little business of mine.”
Concerned with being environmentally friendly, Rehman ethically sources recycled cotton cords from around the world to create her fiber arts and has also designed her packaging to be minimal. Most of the packaging supplies can also be composted, reused or recycled.
The gifts and home accents are also rich in color, adding to their charm. Rehman says that quality is very important to her and that the cords are colored with high-quality dye and then air dried for the best results.
Macrame Hat Hanger, Macrame Daisy Flower Bookmark Charm, and Dual Toned Beaded Plant Hanger. Handmade by Uruba. handmadebyuruba.com and faire.com.





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# circle #302
CANDLE WARMERS ETC.
DISCO BALL WAX WARMER
Shaped like a classic disco ball, this fragrance warmer brings a touch of groovy flair to any room.
| 801-771-8650
@ www.candlewarmers.com
# circle #304


SINCERE SURROUNDINGS
NEW HOME FLOWERS –CDL1568
CANDLE WARMERS ETC.
Featuring intricate floral motifs surrounded by delicate beading, this fragrance warmer is designed to provide both textural and visual appeal.
| 801-771-8650
@ www.candlewarmers.com
# circle #305
11 oz. soy wax, 2-wick candles with delightful scents and heartfelt sentiments – perfect gifts proudly made in the USA. Personalization free! No minimums required.
| 712-472-2290
@ sinceresurroundings.com
# circle #306


K. HALL DESIGNS
BARR-CO. ORIGINAL SCENT CERAMIC EMBOSSED CANDLE
Scent your space with a soothing blend of milk, oatmeal, vanilla and vetiver in this timeless ceramic embossed candle.
| 314-961-1990
@ www.khallstudio.com
# circle #307

CANDLE WARMERS ETC.
The hobnail’s clear glass shade allows light and warmth to shine through freely, while the glass flutes create a beautiful decorative effect.
| 801-771-8650
@ www.candlewarmers.com
# circle #308

K. HALL DESIGNS
Find relaxation outdoors with the earthy pine notes of juniper and green citronella in this stunning bubble glass candle.
| 314-961-1990
@ www.khallstudio.com
# circle #309

SERENE HOUSE USA INC.
Set the Aspen Passive Scent Diffuser and forget it. Effortlessly fill your home with your favorite essential oil.
| 856-673-4117
@ www.serenehouseusa.com
# circle #311

RAGON HOUSE
Our flameless candles, a top-selling category, showcase a mix of new designs and beloved favorites, offering unique styles for everyday use, as well as for the fall and holiday seasons.
| 877-874-3750
@ www.ragonhouse.com
# circle #313
Our newly updated flameless fragrance collection offers a modern vase, luxurious scent, and three decorative caps to match any décor.
| 800-871-0220
@ trappfragrances.com
# circle #310

Welcome spring with a fantastic new fragrance from Crossroads. One of four new scents for 2025, Spring Fling is an explosion of fragrant springtime blooms, with hints of vanilla. See our new catalog or visit our website to discover all our high-quality products.
| 866-247-0156
@ www.crossroadsfamily.com
# circle #314

This beautifully crafted diffuser features a charming ceramic cactus emerging from a sleek wooden lid and a sophisticated vessel.
| 801-771-8650
@ www.candlewarmers.com
# circle #312 CANDLE WARMERS ETC.


The Essential Oil Storage Kit is a lightweight and durable solution to keep your favorite oils safe and sound.
| 856-673-4117
@ www.serenehouseusa.com
# circle #315
Paper sachets with the sparkling scent of Inis and images of beaches around the world where Inis is sold, assorted 6 styles with free displayer. Individual sachets available separately.
| 888-543-6320
@ inis.com
# circle #316

Immerse yourself in a world of captivating aromas with tag Home Fragrance. From soothing to invigorating, our collection offers 6 formats and 5 fragrances for the perfect scent in every room of the home.
| 800-621-8350
@ www.tagltd.com
# circle #318


A heavily fragranced fine laundry detergent designed to explore and expand the power of fragrance for an intimate glamour experience!
| 866-895-3726
@ tylercandles.com
# circle #317

Art nouveau inspired home decor featuring dreamy colors and patterns that mirror the natural curves of plants and flowers.
| 866-295-2849
@ primitivesbykathy.com
# circle #319

FARMHOUSE FRESH
These natural bathtime favorites (Gift & Dec Best Bath Bomb Award ’23) –come in 20 delicious scents, with tongs and wax bags to pick your own.
| 888-773-9626
@ farmhousefreshgoods.com
# circle #321
FARMHOUSE FRESH
ORGANIC STRAWBERRY & ORANGE MOOD FRUIT LIP THERAPY
Treat your lips to a berry juicy organic lip treat! Bursting with organic fruits, these creamy delights leave a light tint on lips. Tabletop displays included.
| 888-773-9626
@ farmhousefreshgoods.com
# circle #320

FARMHOUSE FRESH


BEEKMAN 1802
ALMOND HONEY COOKIE 2 OZ. HAND CREAM
Our popular Almond Honey Cookie fragrance is BAAAACK and available in a variety of styles.
@ wholesale@beekman1802.com
@ beekman1802.com
# circle #323
Nourishing and delicious body oils in an array of top-selling scents from Vanilla Bourbon to Clementine and Agave Nectar. Made with U.S. farm-grown oil.
| 888-773-9626
@ farmhousefreshgoods.com
# circle #322

DUKE CANNON SUPPLY CO.
BLOODY KNUCKLES HAND REPAIR BALM – TUBE
Made with lanolin, it provides much-needed moisture without leaving the hands feeling sticky or greasy.
| 855-354-4438
@ www.dukecannonwholesale.com
# circle #324

MICHEL DESIGN WORKS MIDNIGHT ROSE FOAMING HAND SOAP
Striking and romantic, this luxurious foaming hand soap features the scent of velvety rose petals sprinkled with delicate notes of rose water.
| 888-326-5678
@ stonewallwholesale.com
# circle #326

BEEKMAN 1802
COCONUT CREAM 3-PIECE HAND & BODY GIFT SET
The scent of sweet escape is available in our most popular boxed gift set.
@ wholesale@beekman1802.com
@ beekman1802.com
# circle #328
Midway is a refreshing woodsy citrous blend of sandalwood and citrus notes. Smells like a cool breeze blowing through palm trees in the pacific.
| 855-354-4438
@ www.dukecannonwholesale.com
# circle #325


snoozies! ®
ME
Four prints in our classic ballerina body with matching bow. Designed with a split sole for ultimate comfort. Lined with our exclusive pom pom™ cozy sherpa.
|
252-650-7000 ext. 210
@ www.snoozies.com
# circle #329
LEMON LAVENDER ROLL WITH IT UNDEREYE
This super-soothing mini roller ball works with eye cream to reduce puffiness and dark circles! Travel case included. Ships in a free display.
| 800-548-6784
@ www.247dm.com
# circle #327


WORLDFINDS FAIR TRADE KANTHA CONNECTION BRACELET SPINNER DISPLAY
Super soft sock and fluffy cloud collection. The name says it all.
| 909-345-2688
@ www.ooohyeah.com
# circle #330

Sustainably handmade from upcycled fabrics, these colorful bracelets are great for gifting and easy to display with this convenient spinner.
| 800-609-9303
@ wholesale.worldfinds.com # circle #331


I’M GONNA EXTROVERT THE SHIT OUTTA YOU! SOCKS
Watch out – That extrovert in your life is coming and You! Can’t! Hide!
Order through your Anne McGilvray rep, on Faire, or email service@ funatic.com.
| 855-386-2842
@ funatic.com/wholesale # circle #333

TOWN PRIDE
Relaxed fit mid-length body, raglan sleeve with ribbed cuffs and hem. Embossed uppercase lettering. Made in the USA!
| 207-466-4004
@ www.townpride.com # circle #332

I HEART EYEWEAR
KEELY POLARIZED SUNGLASSES – ALSO AVAILABLE AS SUN BIFOCALS
Classic shape, optical quality and reasonably priced. Available in tan, tortoise and black. Check out our full line of sunglasses, sun readers and sun bifocals.
| 800-247-7667
@ www.ihearteyewear.com
# circle #334

KERUSSO ®
HOLD FAST HUNTING DOG
#KHF5047
Our Hold Fast Hunting Dog t-shirt captures the spirit of adventure and faith. Featuring a loyal hunting dog against a rustic outdoor backdrop, the shirt includes Proverbs 12:27: “The lazy do not roast any game, but the diligent feed on the riches of the hunt.” It’s perfect for those who embrace hard work, perseverance, and a love for the great outdoors. Back print with front left chest print. Sizes Small - 3X. Shirt Color: Indigo Blue. Wholesale: $12.50$14.00 each. MSRP: $24.99-$27.99 each.
| 800-424-0943
@ wholesale.kerusso.com
# circle #336

These vibrant and durable Simply Tote bags come in 8 color options and feature a spacious design. These totes are the ultimate pool and beach companion, featuring a durable, sturdy design and an easy-to-clean material, making them both practical and stylish. Find them at the Simply Southern booth: Dallas Total Home and Gift – World Trade Center, Floor 11, Booth 2300, or Atlanta Market, Building 2, Showroom 607.
| 336-274-7889
@ simplysouthern.com/wholesale
# circle #335

PEEPERS BY PEEPERSPECS
RAMONA – AVAILABLE IN NO CORRECTION BLUE LIGHT AND READER STRENGTHS
Quirky, cute, and one-of-a-kind, Ramona is a must-have for expressive style-makers. Features rich colors accentuated by color blocking and a striking stripe across the top.
| 219-872-4413
@ wholesale.peepers.com
# circle #338

RAIN JEWELRY
We’ve added 600 new styles to our 2025 Essentials Catalog. Our excellent customer service, fast shipping, high fill rates, product quality and on-trend style are what set us apart. See us in Dallas, Atlanta and Vegas.
| 800-861-6507
@ www.rainjewelry.com
# circle #337

Super soft and stretchy low-rise socks in 12 colorful prints! Available in two unisex sizes with an optional floor display.
| 800-548-6784
@ www.247dm.com
# circle #339

Our Amira giftable necklaces offer up a truly memorable gift experience. These necklaces combine the elegance of classic jewelry with the sentiment of heartfelt note with a uniquely designed greeting card that comes blank inside along with an envelope for easy gift giving.
| 952-474-1400
@ www.howardsinc.com
# circle #341

DESIGN DESIGN
This handmade greeting card has special treatments such as gold glitter, paper attachments, tassels and gold foil.
| 800-334-3348
@ www.designdesign.us
# circle #343
Gina B introduces the perfect birthday card for your favorite pickleball enthusiast. This card is just one of 60 fabulous new greeting card designs for 2025.
| 800-228-4856
@ www.ginabdesigns.com
# circle #340 GINA B DESIGNS, INC.


TRASH TALK BY ANNIE
A new way to share a laugh. Combines the joy of receiving a greeting card with the excitement of completing a puzzle!
| 866-295-2849
@ trashtalkbyannie.com
# circle #342
A great gift for pet lovers, our sturdy wood picture frame measures 10.5 x 10.5" with an easel back. See our new catalog or visit our website for more pet-related gifts and collectibles.
| 866-247-0156
@ www.crossroadsfamily.com
# circle #344


STICKERS NORTHWEST 24 POCKET COUNTERTOP STADIUM DISPLAY
Personalize your stuff with Stickers! Choose from 1000s of stock or customizable designs. Find us in the Southern Link showroom in Atlanta and with Road Runners showrooms in Dallas and Las Vegas.
| 253-344-1236
@ www.stickersnorthwest.com
# circle #346
KIKKERLAND DESIGN SUITCASE CUP HOLDER
Keeps drinks level at all times. Item #TT65.
| 212-678-2250
@ www.kikkerlandwholesale.com
# circle #345

KIKKERLAND DESIGN
CASSETTE CARD HOLDER
RFID Card Holder, holds 5 cards. Item# CH20.
| 212-678-2250
@ www.kikkerlandwholesale.com
# circle #348


M&W DESIGN LONGBOAT KEY POSTER
Welcome to our new collection of retro-inspired posters! Celebrate your passion for travel with designs that bring vintage vibes and adventure to life. Perfect for your walls or as a gift for the wanderluster in your life—grab yours and let the nostalgia take you places!
| 215-442-1506
@ www.mandwdesign.com
# circle #247



M&W DESIGN DUCKS IN A ROW THINPRINTS
Add a splash of humor and charm to any space with our fantastic and fun signs! Perfect for sitting on a shelf, hanging on a wall, or sparking laughter in every room they grace.
| 215-442-1506
@ www.mandwdesign.com
# circle #349

NORA FLEMING
ONE GIFT. EVERY OCCASION.
Share the love this Valentine’s Day. Set the mood with nora fleming minis, adding sweet touches to your table for a truly memorable celebration!
| 630-231-2500
@ www.norafleming.com
# circle #351

NORA FLEMING
ONE GIFT. EVERY OCCASION.
Brighten your celebrations. Bring a splash of color and cheer to your table with nora fleming’s ‘over the rainbow’ mini!
| 630-231-2500
@ www.norafleming.com
# circle #353
PINK BIRTHDAY HAT
LIGHT-UP SITTER
Ceramic LED light-up cake sitter sings “Happy Birthday” when activated. Batteries included. Shown on Fluted Ceramic Pedestal Candy Bowl, available separately.
| 800-998-1633
@ wholesale.mudpie.com
# circle #350

NORA FLEMING
ONE GIFT. EVERY OCCASION.
Hop into springtime joy. Create a delightful easter tablescape with nora fleming’s whimsical minis—perfect for adding charm and cheer to your holiday gathering!
| 630-231-2500
@ www.norafleming.com
# circle #354

In 1989, Ann Clark began making cookie cutters based on her favorite pig ornament. Today, Ann Clark Ltd. makes over 800 shapes in their Vermont facility.
| 800-252-6798
@ annclark.com
# circle #352


Celebrate summer or anytime with our delicious new cocktail and recipe towels! Choose from six different delicious cocktails. Each one includes the recipe to make it on the backside.
| 800-537-3433
@ www.kaydeedesigns.com
# circle #355
These delicious double dark fudge pieces with colorful sprinkles are the perfect treat to welcome in Spring. Item #9029E.
| 800-348-7328
@ www.abdallahcandies.com
# circle #356



Feta Spinach Dip Mix brings the flavors of the Greek islands to your next party. This mouthwatering blend of feta cheese, spinach, and spices makes a tangy, irresistible dip your guests won’t be able to stop eating.
| 800-457-3477
@ chcdips.com
# circle #358
Our collection of hand-crafted mixers is made with quality, fresh ingredients to be enjoyed as cocktails or mocktails. Check out all 10! AmericasMart, Bldg. 2, 17th floor, 1729A.
| 866-723-3992
@ www.hereshowco.com
# circle #357

Spring into sweetness with our new berry dessert mix! This vibrant blend of sweet and tangy berries is the perfect treat for in-store sampling.
| 888-427-3235
@ windandwillow.com
# circle #359

ELEGANT LINEN
European OEKOTEX® certified linen, expertly handcrafted in Europe. Direct from the manufacturer, available in 30+ colors.
@ www.b2b.magiclinen.com
MARGO DUSK DINNERWARE + SERVEWARE
Margo Dusk brings warmth and sophistication with its stunning reactive glaze finish in rich tones of brown and hint of blue.
| 616-279-2310
@ tableauhome.us
# circle #361 TABLEAU

TORTOISE DECANTERS
Tortoise glass decanter features cork stopper with brass finished metal ball topper.
| 800-998-1633
@ wholesale.mudpie.com
# circle #363
# circle #360

BEATRIZ BALL RESIN RIO BUBBLE SALAD SERVERS
Available in 5 colors, these translucent resin salad servers with vibrant “bubble” handles and tines and spoons resembling natural horn are perfect for serving salads, indoors or outdoors.
| 888-265-1069
@ beatrizballwholesale.markettime.com
# circle #364

This line of 100% Indian cotton aprons and flour-sack dishtowels is designed with an Italian theme; they make perfect hostess gifts with many designs from which to choose. Each of our flour sack towels is absorbent, lint-free and a generous 20" x 30". Machine washable, $30 per pack of 6, free shipping.
| 805-564-7655
@ www.arteditalia.com
# circle #362


Easily create an inviting garden-themed tablescape with charming rabbit-inspired tableware displaying an elegant indigo color palette.
| 866-295-2849
@ primitivesbykathy.com
# circle #365

COLLINS FRESH + ORIGINAL
NEW COLLINS FRESH LIVING FOR 2025
New pottery is coming soon! Choose from a variety of textures and styles to transform your space. Come see us in Atlanta at AmericasMart Building 2, Suite #619.
| 877-490-5909
@ www.collinspainting.com
@ www.faire.com/direct/collinspaintingdesign
# circle #368

Call to place your everyday and holiday orders. We have great show specials! Atlanta: Bldg. 2, Floor 3, Booth 313 on center aisle.
| 704-553-7382
@ www.wildharedesigns.net
# circle #366
COLLINS FRESH + ORIGINAL NEW COLLINS FRESH LIVING FOR 2025
New Baskets + Florals are coming soon! Find the perfect seagrass baskets, dried flowers, greenery, and bouquets for your home. Come see us in Atlanta at AmericasMart Building 2, Suite #619.
| 877-490-5909
@ www.collinspainting.com
@ www.faire.com/direct/collinspaintingdesign
# circle #367


DESIGN
KITTY BAG CLIPS
Set of 4 very happy kitties to keep food fresh! Item #BC50.
| 212-678-2250
@ www.kikkerlandwholesale.com
# circle #369

Metal lanterns made with rustic yet elegant style feature an open-air design with beautiful dragonfly cutouts. Hinged top opens and the all-metal design features a distressed green-copper finish with a ring at the top of each lantern for hanging. Lanterns measure 13"H x 5"W x 5"D, and 15.5"H x 6.75"W x 6.75"D. Candles sold separately. Item #G70172.
| 800-666-5858
@ www.shopcwi.com
# circle #371
Fresh, innovative line of home textiles for any season. Inspired assortments of seasonal collections in trending colors and themes.
| 800-344-4115
@ www.designimports.com
# circle #370


Well-being with the sounds of nature: The original Relaxound boxes bring moments of relaxation into everyday life.
@ relaxound.com
# circle #373

Check out the new additions to our topselling garden décor categories. Boasting stepping stones, birdhouses, planters, statues, yard signs, windchimes and more!
| 800-225-5826
@ www.spoontiques.com
# circle #372
Mini trellis featuring golden honeycomb and busy bees, 18"H x 6"W x 1"D. Item #35485. Shows: Atlanta B21200; Las Vegas C765.
| 800-223-4438
@ www.spi-home.com
# circle #374


Handmade 6 wine bottle holder guitar from our exclusive “Wine Bodies” collection. The largest wine bottle holder selection in the U.S.
| 818-818-6702
@ www.3starimex.com
# circle #375

YT8706
Tango dancers in gold from our exclusive “Wine Bodies” Collection. The largest wine bottle holder selection in the U.S.
| 818-818-6702
@ www.3starimex.com
# circle #376


TALBOT MANOR BY SALISBURY
CAMBRIDGE 8 X 10" PHOTO FRAME
Perfect for commemorating anniversaries, weddings, or treasured milestones, this frame is a romantic keepsake for the heart. AmericasMart, Bldg. 2 919B, Dallas TM 2400.
| 800-824-4708
@ salisburyinc.net
# circle #378
Pink and yellow lilies from the “Fiori” collection of Italian diffusers. All hand-blown glass and handmade Capodimonte porcelain.
| 818-818-6702
@ www.3starimex.com
# circle #377

CTW HOME COLLECTION
This delightful accessory features a detailed bunny design and offers a cozy spot for needles and pins. It is a unique gift for the crafters in your life.
| 800-433-5054
@ ctwhomecollection.com
# circle #379

HOME COMFORT RUGS
DREAM FIELDS BY ©FLORA KOUTA
Cozy Living rugs just might be the “softest” rugs in the world. Made from faux fur, Cozy Living rugs are both beautiful and machine washable.
| 770-452-1155
@ www.homecomfortrugs.com
# circle #381

PEKING HANDICRAFT, INC.
A NAP SOLVES ALMOST EVERYTHING PILLOW
Fun embroidered pillow. See it in person in Atlanta Building 1, Showroom 10-A-4.
| 650-871-3788
@ www.pkhc.com
# circle #383
Aspiring decorators will learn how to identify their personal style in the first half of the book, implement it through their home, and switch out key décor elements to celebrate seasons and holidays. MSRP $24.99, Paperback.
| 888-501-0160
@ faire.com/direct/harvesthousepublishers
# circle #380

HOME COMFORT RUGS
BEACH SANDDOLLAR BY ©MARET HENSICK
Jellybean rugs are the “happiest” rugs in the world. Made from recycled materials, Jellybean rugs are machine washable, both indoor/outdoor and make great gifts.
| 770-452-1155
@ www.homecomfortrugs.com
# circle #384

SAWDUST CITY LLC NEW FOR YOU!
Hot new signs for the winter shows! Online specials all month long. Huge selection, solid wood, 40+ colors, made in the USA.
| 800-528-6008
@ www.sawdustcitywholesale.com
# circle #382


FUNATIC
BLESS YOUR HEART EMBROIDERY KIT
The sassiest new crafting gifts for 2025 – 12 to choose from! Order through your Anne McGilvray rep, on Faire, or email service@funatic.com.
| 855-386-2842
@ funatic.com/wholesale
# circle #386
–LOVE YOU TO THE MOON AND BACK
You don’t have to spend a lot on a gift that touches their hearts! This adorable ceramic trinket bowl features gold foil details and is molded with a handcrafted look. 3.25" diameter. SKU DSH243.
| 800-884-3856
@ naturallifewholesale.com
# circle #385



WORLD BUYERS GIFT & HOME D é COR
SPRING DREAMS & THEMES
Your one-stop Butterfly Shop! Countless butterfly gifts at your fingertips! Register online for wholesale account now!
| 800-996-7531 or Chat Live on site!
@ www.worldbuyers.com
# circle #387

WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
Check out our adorable new Warmies! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.
@ warmies.com
# circle #388
UNEMPLOYED PHILOSOPHY GUILD TINNED FISH STICKY NOTES
Are you herring what I’m herring? Tinned Fish sticky notes are better than whiting in sand – 100% better, to be Pacific. We pack dozens of stickies (in no oil) into a crush-resistant booklet –handy for sudden ideas as you car pool.
| 718-243-9492
@ www.philosophersguild.com
# circle #389

DOUGLAS CO., INC.
Get ready to splash around with Taddie the Tad Pole by DOUGLAS. From his kind eyes down to his iridescent tail, he is a little guy with a large personality.
| 800-992-9002
@ douglascuddletoy.com
# circle #390


Charlie Bears is celebrating 20 years in business! Discover exquisite collectible bears and characters - each made lovingly by hand, intricately detailed and unique in its expression, which is why only Charlie Bears is known for having the ‘Bears with Personalities.’
| 561-328-9936
@ www.charliebears.com
# circle #393
English bear company, Charlie Bears has launched ultra soft, cuddly companions that are suitable from birth, machine washable and affordable in price. The line features miniatures of best-selling characters in a range of animals that everyone can enjoy!
| 561-328-9936
@ www.charliebears.com
# circle #391

Check out our adorable new Warmies! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.
@ warmies.com
# circle #392

DOUGLAS CO., INC.
Introducing DOUGLAS’s new Muzzles Collection. These softer than soft, squishable characters have exaggerated and irregular features, adding a fun and playful spin to their real-life counterpart.
| 800-992-9002
@ douglascuddletoy.com
# circle #394

HOLLY JOLLY CHRISTMAS
CHRISTMAS COLLECTIONS
With a variety of categories and motifs, it’s easy to see how our Christmas collections are reordered year after year!
| 800-225-5826
@ www.spoontiques.com
# circle #395
Annalee has been creating timeless collectibles since 1934. Unique artwork, wire frames, whimsical nature, and superior quality make these designs a holiday classic!
| 800-258-4647
@ www.annalee.com
# circle #396



‘Tis the season to transform your home into a winter wonderland. This sparkling figurine from Crossroads Home measures 8.25" high and features tones of navy and sage with a bottle brush accent. See our new catalog or visit our website for other pieces in the collection.
| 866-247-0156
@ www.crossroadsfamily.com
# circle #397
GOLD ANGEL FIGURINES
Elegant gold angel figurines with illuminated skirts, adding heavenly glow to holiday decor. Item #97739.
| 800-282-2144
@ melroseintl.com
# circle #399
This new collection of fabric stuffable home décor stands over 3.5 feet tall. Fill them up with wrapping paper, bubble wrap, newspaper, blankets, and more to stand them up. 6 characters available.
| 888-336-3226
@ demdacoretailers.com
# circle #398


OLD WORLD CHRISTMAS
The premier collection of exclusive blown-glass, hand-painted ornaments. Call us to become a dealer in your area.
| 800-962-7669
@ www.oldworldchristmas.com
# circle #401
Curated collection that dresses the tree from top to bottom with molds, garland, solid colored glass ornaments and treetoppers. Atlanta Showroom – Bldg 1, 19th Floor, E14.
| 585-473-4790
@ www.thewhitehurstcompany.com
# circle #400


LIGHTED ORNAMENT SCENE
15"H. showrooms in Dallas, Atlanta and Las Vegas.
| 800-729-7662
@ www.roman.com
@ www.retailers.roman.com
# circle #403

CREEK AT HOME, INC.
THE ORIGINAL DECORATIVE LIGHTED GLASS COMPANY SINCE 2009
The best lighted glass decor! Come see our many new Fall, Halloween and Seasonal Collections for 2025! We offer competitive pricing, shipping incentives, low minimums and exceptional service! UL/ETL Certified. Dallas 12-2403, Atlanta B1-16 E-17, and Philadelphia #313.
| 800-657-4641
@ www.stonycreekathome.com
# circle #402

Ring in the Holidays with these Recycled Metal Nutcrackers. The detail on them is a must see! Size: 15"H x 4"W.
| 570-558-6291
@ shoppinecreek.com
# circle #404

ANNALEE DOLLS SNOWBALL FUN ELVES
Discover Annalee’s 2025 Christmas Collection featuring adorable mice, cheery Santas, snowmen, whimsical elves and traditional ornaments. These designs tell our favorite holiday stories!
| 800-258-4647
@ www.annalee.com
# circle #406

OLD WORLD CHRISTMAS
BLOWN-GLASS ORNAMENTS
The premier collection of exclusive blownglass, hand-painted ornaments. Call us to become a dealer in your area.
| 800-962-7669
@ www.oldworldchristmas.com
# circle #408
KURT S. ADLER, INC.
Add festive fun with 3" Noble Gems glass bagel ornaments, featuring six assorted realistic bagel designs. Perfect for holiday décor or foodie-themed Christmas trees!
| 212-924-0900
@ www.kurtadler.com
# circle #405


KURT S. ADLER, INC.
5" STAR WARS LITTLE LEGENDS SET
The Kurt Adler 5" Star Wars Little Legends Set features adorable nutcrackers of Darth Vader, Princess Leia, and Han Solo, blending festive charm with iconic characters.
| 212-924-0900
@ www.kurtadler.com
# circle #409
TAG
Spread holiday cheer. our holiday friends appetizer plate set is the perfect way to add festive fun to your table. See this new collection at the Winter Markets.
| 800-621-8350
@ www.tagltd.com
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MELROSE INTERNATIONAL
WOODLAND FIGURINES
Charming woodland figurines in cozy winter attire, perfect for seasonal decor or gift-giving. Item #97306.
| 800-282-2144
@ melroseintl.com
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LUXE PUMPKIN COLLECTION
Brand new! Taking pre-orders now. Come find us at winter gift shows in Dallas, Atlanta, Las Vegas, and Philadelphia.
| 856-358-7750
@ www.acheerfulgiver.com
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Whether you’re hosting a haunted house or simply embracing the thrill of the season, these candle holders are a must-have for any Halloween enthusiast. Made of durable resin, they feature intricate detailing for a truly spooky touch.
| 800-433-5054
@ ctwhomecollection.com
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The premier collection of exclusive blown-glass, handpainted ornaments. Call us to become a dealer in your area.
| 800-962-7669
@ www.oldworldchristmas.com
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14"H. showrooms in Dallas, Atlanta and Las Vegas.
| 800-729-7662
@ www.roman.com
@ www.retailers.roman.com
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This February don’t miss our Best Of Show section—the best way to remind retailers why they should shop with you.
This section is a valuable opportunity to reach buyers after market and showcase your company’s best-selling and ready-to-ship products
Participation is simple! Just send us a product image, a brief description and your company contact info and we will create your ad for free.












































Total Home & Gift Market
Jan. 8-14
Dallas Market Center
dallasmarketcenter.com
Show hours: 8:30 a.m – 6 p.m.
Highlights:
• Several showrooms will be debuting expansions, including American Best (WTC 452), Melrose/Ekkolight Infinity Lights (WTC 305-1), Zaer (WTC 394), Oriental Trimmings (WC 6694) and Pasha Furniture (WTC 680).
• New showrooms debuting in the Trade Mart include Christian Art Gifts 9TM 1400), Laribbons and Crafts (TM 2634) and Laura Park Designs/Prince of Scots (TM 1420)
Events:
Wednesday, Jan. 8
Speaking of Retail: A Collective of Conversations
IHDC 2F215
Noon – 1 p.m.
Join us for lunch and a series of get-real and be-heard retailerto-retailer conversations on crucial business topics for the new year.
Cocktail Chats with Heart on Main Street: Mastering Photography and Lighting for Your Marketing
WTC-12 Temps
3:30 p.m.
Janzen Tew of Denim & Velvet will share her expert tips on creating stunning visuals that align perfectly with your brand identity.
Friday, Jan. 10
Cocktail Chats with Gifts & Decorative Accessories
WTC-12 Temps
3:30 p.m.
Editor-in-Chief Lenise Willis gives tips on entering the Retailer Excellence Awards, plus moderates a panel discussion with past winners and finalists. Learn about maximizing profits, creating successful displays, scheduling social posts and more from successful retailers.
Atlanta Market
Jan. 14-20
AmericasMart Atlanta atlantamarket.com
Show hours: 9 a.m. – 6 p.m.
Highlights:
• Two dozen updates across the 19 floors of gift resources, including 16 showrooms debuting expansions.
• Seven gift brands will unveil new showrooms: Artisan Collective (fair trade handcrafted gifts); Elakai (outdoor games); Fiskars Living US (gardening tools and cookware); Homefront International (gift and interiors); Inland Empire Luxe Home Decor (home and seasonal gifts); Koppers Home (bath products and candles); and Nautical Imports (home accents and garden products).
Events:
Friday, Jan. 17
Ahead of the Curve with Luxe Interiors + Design Building 3, Floor 2, Atrium 1 p.m. – 2 p.m.
Retailers and interior designers will see an exclusive preview of what’s new and next in the home design and décor space. Join the Luxe Interiors + Design Southeast Homes Editor, Kate Abney, as she explores emerging design trends and new product inspirations with a panel of accomplished interior designers.
Las Vegas Market Jan. 26-30
World Market Center Las Vegas lasvegasmarket.com
Show hours: 9 a.m. – 6 p.m.
Highlights:
• More than 10 home brands joining LVMKT.
• Nearly 450 brands available in the Temps, including Creative Brazil (artisan jewelry), Haomy (linens), Matr Boomie (handmade gifts) and Mod Lounge Paper Company (vintage stationery and gifts).
Events: Sunday, Jan. 26
Mini Design Studio with Nora Fleming Courtyard
11 a.m. – noon
Personalize your very own mini dish with Nora Fleming. Select from one of their new mini launches to decorate a dainty dish, the perfect market keepsake. While supplies last.
ORLANDO, FLA.
Surf Expo
Orange County Convention Center surfexpo.com
DALLAS
Lightovation:
Dallas International Lighting Show
Dallas Market Center dallasmarketcenter.com
DALLAS
Total Home & Gift Market
Dallas Market Center dallasmarketcenter.com
LOS ANGELES
LA Market Week and LA Kids Market
California Market Center californiamarketcenter.com
LAS VEGAS
Halloween Party Expo
The Mirage halloweenpartyexpo.com
ATLANTA
Atlanta Market AmericasMart atlantamarket.com
ANCHORAGE, ALASKA
Alaska Gift Show
Dena’ina Civic Convention Center alaskagiftshow.com
PARIS, FRANCE
Maison & Objet
Paris Nord Villepinte Exhibition Centre maison-objet.com/en/paris
LOS ANGELES
LA Winter Market
LA Mart lamart.com
SEATTLE, WASH.
Seattle Market Week
Seattle Mart seattlemart.com
DALLAS
Apparel & Accessories Market
Dallas Market Center dallasmarketcenter.com
DALLAS
KidsWorld
Dallas Market Center dallasmarketcenter.com
LAS VEGAS
Las Vegas Market World Market Center lasvegasmarket.com
OAKS, PENN.
Philadelphia Gift Show
Greater Philadelphia Expo Center philadelphiagiftshow.com
NEW YORK, N.Y.
NY Now
Javits Center nynow.com
NEW YORK, N.Y.
Shoppe Object
The Starett-Lehigh Building shoppeobject.com
FRANKFURT, GERMANY
Ambiente, Christmasworld
Messe Frankfurt ambiente.messefrankfurt.com christmasworld.messefrankfurt.com
KALAMAZOO, MICH.
Great Lakes Gift Show
Kalamazoo Expo Center greatlakesgiftshow.com
Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website.






























