Cashmere BLOWOUT
42
BridalBeautyMagazine.com
THE
T
he Cashmere Blowout is the newest hair trend sweeping the country. The origin of the trend begins at a salon which Elle just named one of the “Top 100 Salons in America”, George the Salon. The Chicago Based Salon has released a blowout that will leave your hair as soft as cashmere.
T
he 45-minute, $50 straightening treatment begins with a texture spray that is blended with cashmere proteins and a marine derivative rich in minerals, essential vitamins and proteins. The lightweight formula penetrates deeply into the hair, adding lift at the roots and enhancing texture. While the hair is still wet, an elixir comprised of four oils (maize, argan, camellia and pracaxi) is applied from roots to tips, replicating the softness of cashmere. It also acts as an additional heat protectant -- smoothing away frizz and adding a glossy shine -- before the blow-drying begins. To achieve this look with your stylist, use two styling products together to achieve the cashmere result: Kérastase’s new Elixir Ultime Oleó Complexe, that smoothes and softens, and Davines’ Defining Texturizer, which gives hair a bit of texture.