2,300 survey samples were collected between January 1, 2011 and June 30, 2011. Samples were collected through the multi-channel industry group call “wedding industry survey network” .More information about the WISN at weddingindustry.org
Survey samples include brides, grooms (pre-and post-wedding) and wedding professionals.
Samples from brides and grooms include multiple ethnicities, income levels, first, second, and third plus marriages, ages 18 to 90, across the entire US in large and small cities. Couples that spent money for a product or service in 2011 for the 2011 or 2012 wedding.
Samples from wedding vendors were collected as part of the state of the industry study and include spending by their customers between January 1, 2011 and jet June 30, 2011. Total wedding cost based on the weighted average demand of items included in the wedding.
