Live Support Software is Essential for Your Web Business There are always two sides of a coin. Your e-commerce website isnâ€™t any different. It has a frontend and a back-end. The front-end is what your customers expect to see when they enter your online store. They want to be mesmerized by cool graphics. They also want to learn how your company affects the lives of its consumers. This is the true spirit of content marketing. Big brands such as Red Bull, Coca-Cola, and American Express do not leave content marketing at the hands of an intern. They employ the services of brand journalists who have experience in writing and producing videos, webinars, charts, e-books, and blog posts. The reason why experienced curators do a commendable job is because they put the needs of the audience first. Brand journalists have a clear understanding of what website visitors want to see, read, and hear. They want browsers to learn how the company affects the lives of its consumers. They do not simply talk about the product(s). They create a bigger story in which the customer is cast as a hero. Effective content-marketing play has the power to get prospective customers involved in the company. This happens when customers want to learn more about your policies and product offerings. Prepare for this moment by live chat support software. It is an online CRM application which is used by e-businesses to connect with customers in a meaningful way. Live support software is essentially the back-end of your website. Think about it. Would we run a business without an accountant or a human resource manager? Of course not! In the beginning, new start-ups take care of everything. They play every role to help their web business get off the ground. When it comes to grow the business, they discover a dedicated professional is needed to streamline day-to-day operations. Live support software is no different! When you live chat support software, you leave website visitors in the safe hands of customer service representatives (CSRs). Live chat operators are globally-situated and operate around the clock to help your customers approach the end of the conversion funnel. They are thoroughly trained to resolve the toughest of questions. CSRs welcome guests upon their arrival and actively monitor their behavior. Once data reveals assistance is required, they proactively send a chat invitation to resolves their quandaries in real-time.