PresentationJack's Cupboard

Jack’s Cupboard SDState Advertising Club

Ad Club at South Dakota State University

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“Dedicated to sharpening students' skills and industry knowledge through professional networking and development opportunities.”

Comprised of 20 members ranging from freshmen to seniors 10 members worked on ideas to direct this campaign for around a month Members of AIGA collaborated on logos with us

Creative Brief

Objectives

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Generate more general awareness of Jack’s Cupboard at South Dakota State University.

Increase donations to Jack’s Cupboard throughout student, faculty and staff groups.

Audience

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Students at South Dakota State University Faculty and Staff at South Dakota State University

Challenges

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Stigma of going to a food pantry while attending a university Lack of a plan for promotion and organizational communication Jack’s Cupboard is open two days a week

Timeline

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Spring semester 2020

Tactics

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Branding and messaging Poster ideas Social media ideas General awareness ideas

Brand

Moodboard

Happy Welcoming Neutral SDSU-inspired Simple Light-hearted

Logo

Ideas

Jack’s Cupboard has you covered

Jack’s Cupboard has you covered

We get you. We see you. We’re here for you. Serious, supportive and empathetic. It’s diverse and doesn’t impose stereotypes students who use the on-campus food pantry.

Visual: Neutral Simple Trusting Text-heavy

Jack’s Cupboard has you covered

Copy: ●

Days when.

“Jack’s Cupboard has you covered for days when…

You’re waiting for payday You run out of your meal plan Your laundry basket has reached its limit”

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Three positives, one negative.

Jack’s Cupboard has you covered

Jack’s Cupboard has you covered

Limited Food, Limited Thinking

Limited Food, Limited Thinking

Food is only one part of the equation. With Jack’s Cupboard you can go further to achieve your goals as a university student. Don’t just eat but learn how to use food to get you far.

Motivating. Hopeful. Educational. Empowering. Strong.

Limited Food, Limited Thinking

Visual: Bold Neutral Food Fresh Instagram guru-ish Light colors but not feminine

Copy ideas: Fill up on what you need Power your life with Jack’s Cupboard Don’t limit yourself this semester

Limited Food, Limited Thinking

Social Media Ideas

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Food of the month Volunteer group of the month + sharing the event Posting hours Food hacks Posting human photos

Social Media Ideas

Guerilla Marketing

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Yard signs in residential hall area

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Schedule a monthly club to help with food fundraising. ○ ○

Each club can think of an event to get food for the pantry Greek Life, Ag clubs, UPC, Senate, Dietetic Club, etc. Res Life and

Guerilla Marketing

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Weekly Recipes ○ ○ ○

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Think Hello Fresh. Prepackage to make one meal accessible and teach people how to cook.

Can share online and use more volunteers to package the meals Cooking classes for three $5 meals

Food Prep Classes ○

Using a signup sheet in Jack’s Cupboard and social media promotion and in collaboration with a nutritional class/club, students and in-need students can learn how to use food more economically through classes.

Thank you.