Hews Media Group_General_Media_Kit_W_O_Ads

HEWS M E D I A GROUP

A CANDIDATE FOR THE 2013 PULITZER PRIZE MEDIA KIT HEWS M E D I A GROUP +1 (562) 407-3873 13047 E. Artesia Blvd., Ste. C-102, Cerritos, CA 90703 loscerritosnews.net

MONTEBELLO

PICO RIVERA

0

2

LA MIRADA

NORWALK BELLFLOWER

6

MILES

SANTA FE SPRINGS

DOWNEY

4

CERRITOS ARTESIA

LAKEWOOD

LA PALMA

HAWAIIAN GARDENS

COMMUNITYNEWS ZIP CODE COVERAGE

BUENA PARK

CYPRESS

CITY Artesia Cerritos E. Lakewood Hawaiian Gardens La Mirada La Palma Norwalk Pico Rivera TOTAL DISTRIBUTION:

ZIP CODE

QUANTITY

90701 90703 90715 90716 90638 90623 90650 90662

5,000 17,000 4,000 4,000 15,000 3,000 5,000 5,000 58,000

COMMUNITYNEWS Demographic Characteristics

Zip Code

Artesia 90701 Cerritos 90703 Hawaiian Gdns 90716 Lakewood 90715 La Mirada 90638 La Palma 90623 Norwalk 90650 Pico Rivera 90660 Total

Population

19,172 51,273 13,721 51,235 22,175 17,030 98,463 69,145 290,979

Single Family Dwellings

Median Income

4,913 16,235 4,628 14,229 16,963 4,812 14,562 13,232 73,812

50,076 79,307 34,993 68,565 57,565 49,927 51,121 39,927 53,374

Population Characteristics% White % Black % Hispanic % Asian Age 47.09% 29.50% 39.53% 44.82% 44.82% 43.09% 49.09% 49.23% 42.85%

4.64% 37.30% 7.16% 10.85% 4.36% 76.88% 11.60% 34.00% 11.60% 34.00% 5.01% 11.01% 5.01% 63.01% 1.1% 88.01% 5.28% 45.41%

32.59% 34 63.95% 37 11.62% 25 28.02% 32 28.02% 32 44.01% 32 12.01% 32 2.01% 32 27.64% 31

Note: Some totals within the population characteristic percentages may exceed 100% due to multiple ethnic background of respondents.

Average Income

HEWS M E D I A GROUP

Population Characteristics % White

% Black

% Asian

% Hispanic

HEWS M E D I A GROUP

Circulation Comparison Daily Newspaper Coverage of Single Family Dwellings In Hews Media Group’s Circulation Area Source: 2011 ABC Audit, LA Times and Long Beach Press Telegram

Hews Media Group’s Coverage of Single Family Dwellings In Its’ Circulation Area

HEWS M E D I A GROUP

HEWS M E D I A GROUP

COMMUNITYNEWS • GENERAL ADVERTISING INFORMATION Delivered to 58,000 Homes and Businesses Each Week EFFECTIVE MARCH 1, 2010

ROP Open Rate: $25.00 Per Column Inch (5 Column x 15” Page Size) Contract Rate - Annual Bulk - Additional Discounts INCHES

COL INCH

258

$23.00

387

$21.00

516

$19.00

INSERTS Open Rate: $45.00 Per Thousand (8.5” x 11, min. 10,000) Contract Rate - Annual Bulk - Additional Discounts INSERTS 40,000 40,001-80,000 80,001+

DISCOUNT 7% 15% 25%

PER/M $41.85 $38.25 $33.75

GENERAL ADVERTISING RATE CATEGORIES Any product or service may be designated by the publisher to receive the general rate including the following: • Educational institutions outside California.

• Financial institutions including banks, savings and loans, mortgage companies, title and trust companies, public service corporations, offerings andstocks, bond and other securities, stockbrokers, security firms, loans and investments and insurance companies.

• Media Advertising including radio, television, cable, programmers, magazines, print and electronic media, directories, mail order, etc.

• New automotive including manufacturers and association advertising, passenger cars and trucks, trailer, tractor, airplane, boat, water sport and motorcycles.

• Political and advocacy advertising.

• Public utility advertising.

• Retail outlet - outside of market manufacturer or wholesaler.

• Tobacco, liquor, health and beauty aids, food products and packaged goods such as soap, paper goods, etc.

• Transitory seminars, lectures and conventions headquartered out of market.

• Transportation and travel advertising hotels and resorts, airlines, cruise lines, tour operators, bus lines, railroads, taxi cabs, vehicle rentals and automotive leasing.

DEADLINES Thursday Publication SPACE RESERVATIONS DUE BY FRIDAY 5:00 PM CAMERA READY DUE BY TUESDAY, NOON Digital files may be submitted. Pdf, eps or tiff files are acceptable. Documents can be prepared in InDesign, QuarkExpress, Photoshop or Adobe Illustrator. Include all fonts, imported files etc. Line Screen: 85 Line.

Online Advertising Rate Card Traditional Web ad sizes Skyscraper

Banner-above the fold

Banner-Top of site

120 x 600

390 x 60

Call for rates

Duration 12 Months

6 Months

3 Months

1 Month

Ad Impressions per month

Run of Site

Home Page

25,000

$300

$325

20,000

$240

$260

Ad Impressions per month

Run of Site

Home Page

25,000

$350

$375

20,000

$280

$300

Ad Impressions per month

Run of Site

Home Page

25,000

$400

$425

20,000

$320

$340

Ad Impressions per month

Run of Site

Home Page

25,000

$450

$475

20,000

$360

$380

Increase your reach with the #1 Community Newspaper site in the area!

Our audience is younger, more affluent and growing rapidly.

• The median age of loscerritosnews.net online audience is 42.

• Average household income is $100,000.

• 55% woman, 45% men.

• There are 60,000 unique visitors coming to our site each month a 500% increase over 2010 visitors.

Candidate for the 2013 Pulitzer Prize

www.loscerritosnews.net

562.407.3873

sales@cerritosnews.net

HEWS M E D I A GROUP

National, Major, and Mid-Major Advertisers loscerritosnews.net

HEWS M E D I A GROUP

USSPI Zenith Media Anhueser Busch Saeshe Arrellano and Associates Creative Productions GMR Marketing M Buy Southland Motor Car Dealers Strategic Media Traffik Ventura Media Partners -

Verizon, Humana Chase Bank Budweiser LADWP MTA Eastside Goodwill Nissan Vintage Senior Housing Chevrolet MTA Caremore SCE

13047 E. Artesia Blvd., Ste. C-102, Cerritos, CA 90703 loscerritosnews.net