STYLE promotion
Italian Fashion Brand
Harmont & Blaine IN MaltA
Malta has just welcomed Harmont & Blaine, an Italian fashionwear brand for men, women and children, which is now present with its first outlet located at The Piazza in Tignè Point. Harmont & Blaine might not necessarily sound familiar, however, to all those who are seriously into the world of Italian fashion, the name should instantly prompt the interest radar. The main features that differentiate this brand from its counterparts are found in its unique character, which is expressed not only by the high standards in design and quality but also through conspicuous use of colours. “The image of this brand is very Italian but, at the same time, we are presenting a look that has a highly Mediterranean character,” explains Maya Bonello, Brand Manager for harmontblaine.it
Harmont & Blaine. “Malta has been on Harmont & Blaine’s internationalisation plans for quite some time, in fact this strategy of foreign expansion has been the backbone of the brand’s successful growth over the past years. Therefore we were very proud and delighted that this opportunity to be the owners of this franchise came to us. We had already noticed a healthy recognition towards this brand and this encouraged us to open the first outlet in Malta. With the success that we are envisaging for this brand, we hope to play an active role in the continued strategy towards more growth for Harmont & Blaine,” adds Michael Bonello, co- Director of the Harmont & Blaine franchise in Malta. Describing the inspiration behind Harmont & Blaine, CEO Domenico
Menniti states, “the history of Harmont & Blaine is the story of a family, its land with its colours and traditions. It is also the story of a dream to transform these colours, these traditions and this cultural heritage into collections that are solidly grounded but at the same time healthily inclined towards the future and more innovation.” Based in Caivano outside Naples, Harmont & Blaine enjoys an acquired status and reputation leveraged by a very well known endorsement – football icon Fabio Cannavaro, also a Neapolitan, who led Italy to its 2006 World Cup victory over France. Harmont & Blaine is now open inside The Piazza in Tignè Point and is already showcasing the first autumn/winter collections for men, women and children.
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