Enbric Marketing will be producing short viral videos to promote their event “Ad Autopsy-‐ Animals” on April 19th. The videos will be based around the idea of a “rogue animal” creating trouble on campus. We will pair these videos with “Wanted Ads” posted around campus. Then, one week before the event, we will cover the wanted ads with either a sticker or slip saying “Found at Ad Autopsy” and a few other details regarding the event. The goal is to create sharable content for Facebook / Youtube. Details of Shoot We’ll be shooting on campus on March 10th 2012 starting at 10am. Crew Schedule 9:30 am 10:00 am 10:15-‐11:00 11:15-‐12:00 12:15-‐1pm 1:00
LOAD IN CALL TIME ALL Classroom/BR Shoot Grant Park Ally WRAP
M. B. C.
Tagging scene: •
Show students walking past an alley way when they suddenly notice GORILLA MAN in the alley tagging a brick wall with AniAu (Abbreviation for Animal Autopsy). Freeze frame on GORILLA MAN as he notices students/about to run away
Classroom Scene: •
Students are sitting in a classroom talking when suddenly GORILLA MAN comes running in and begins pushing students around. Freeze frame on GORILLA MAN as he flips a table.
Bustle Scene: •
Two students are standing outside of a campus building talking when suddenly GORILLA MAN comes running in between them. Freeze frame on GORILLA MAN as he busts through the students, knocking them to the ground.
Bench Scene: •
GORILLA MAN is sitting on a bench in the park minding his own business. People who walk by notice GORILLA MAN and begin to run away in fear. Freeze frame on GORILLA MAN as he watches in confusion.
Additional Scenes: Show GORILLA MAN’s point of view in each of the scenarios, with the altercations appearing as though he’s done nothing wrong at all. Possible Scene: •
Extras walking around campus in different animal masks and leather jackets looking tough (Same masks/people that will be featured on the wanted posters)
Crew List Name Myles Brian Ciaccio Matt Courtney
Phone number 765-‐314-‐1588
Things we need • • • •
Hairspray/tagging aerosol can Animal Masks Gorilla Mast and Suit Bear Head
Job Director Camera Op Producer Location Sound PA PA GORILLA MAN Craft Services Extra Extra Extra